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Global Climate Change and Its Impact on Indian Products: A Study on Patanjali Ayurved Limited 全球气候变化及其对印度产品的影响——以帕坦伽利Ayurved Limited为例
Pub Date : 1900-01-01 DOI: 10.56902/irbe.2018.1.3.33
S. Suresh, C. Vijai
A decade ago Patanjali Ayurveda came with an influential dialogue “no chemicals & swadeshi alternative”. In a very few months, Patanjali has become a prime household name. Today, Patanjali Ayurveda Limited is as one of the main players in the Indian FMCG (Fast Moving Consumer Goods) company, and blindly trusted by the people across the country. Patanjali has now become the most prestigious brand in India and has a turnover of more than 2,000 crore in a very short span of time. Patanjali Ayurveda is offering the entire range of FMCG products such as food, grocery, nutrition, hair care, skin care and dental care at much competitive price than the other brands available in the market. The research “A Study of Brand Strategy and the Demand Inclination of the Patanjali Products in India” will provide the information of sales, marketing and the branding strategy of the Patanjali products. We will discuss the factor responsible for the growth of Patanjali Ayurvedic Limited and the future projects by Patanjali Ayurvedic Limited.
十年前,帕坦伽利·阿育吠陀提出了一个有影响力的对话:“不使用化学药品和替代品”。在短短几个月里,帕坦伽利已经成为一个家喻户晓的名字。今天,帕坦伽利阿育吠陀有限公司是印度快速消费品公司的主要参与者之一,并受到全国人民的盲目信任。帕坦伽利现在已经成为印度最负盛名的品牌,在很短的时间内营业额超过200亿卢比。帕坦伽利阿育吠陀提供全系列的快速消费品,如食品、杂货、营养、护发、护肤和牙科护理,价格比市场上其他品牌更具竞争力。“品牌战略与帕坦伽利产品在印度的需求倾向研究”这一研究将为帕坦伽利产品的销售、营销和品牌战略提供信息。我们将讨论帕坦伽利阿育吠陀有限公司发展的因素以及帕坦伽利阿育吠陀有限公司未来的项目。
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引用次数: 0
Economic, Social and Environmental Implications of Urban Solid Waste and Need for Valorization of Waste 城市固体废物对经济、社会和环境的影响及废物增值的需要
Pub Date : 1900-01-01 DOI: 10.56902/irbe.2018.1.3.40
S. Jameela
“Source reduction is, on the face of it, perhaps the most appealing of all the possible approaches to solid-waste management” - William Rathje and Cullen Murphy Waste poses a threat to public health and environment and hence it should be properly collected and disposed. Managing municipal solid waste is a pervasive problem for any urban area and the Singara Chennai is no exception to it. Admitting that it is one of the best managed city, but still problem of dealing with solid waste generated in the ever expanding Chennai city is an uphill task. The materialistic world has been sustaining, so to say, by transforming natural resources into garbage. This is an unnatural behavior because mother nature does not throw stuff away – dead trees, birds, beetles and for that any natural material including human being are pretty quickly recycled by the earth system. Our perception of waste as an unwanted material with no intrinsic value has to change because of the fact that the waste generated is a resource with transformed material. Hence, to extract value from this science, technology and attitudinal changes are the need of the hour for converting the ever increasing waste into wealth. For a long time our economy has been linear but there is a positive shift to the circular economy which has changed the way we look at the urban solid waste which no longer remains a waste but is a resource now. The paper deals with the environmental and health implications of the urban solid waste and its impact on society if a timely intervention to make it a part of circular economy is not attempted seriously. The paper brings out the economic, social and environmental benefits of treating solid waste as a resource.
“从表面上看,减少来源也许是所有可能的固体废物管理方法中最吸引人的一种”——William Rathje和Cullen Murphy。废物对公众健康和环境构成威胁,因此应该妥善收集和处理。管理城市固体废物是任何城市地区普遍存在的问题,Singara Chennai也不例外。承认它是管理最好的城市之一,但处理不断扩大的金奈市产生的固体废物问题仍然是一项艰巨的任务。可以说,物质世界通过将自然资源转化为垃圾而得以维持。这是一种不自然的行为,因为大自然母亲不会扔掉东西——死树、死鸟、死甲虫,因此包括人类在内的任何自然物质都会很快被地球系统循环利用。我们认为废物是一种没有内在价值的无用材料的看法必须改变,因为产生的废物是一种转化材料的资源。因此,要从这种科学、技术和态度的转变中提取价值,是将不断增加的浪费转化为财富的迫切需要。长期以来,我们的经济一直是线性的,但循环经济的积极转变改变了我们看待城市固体废物的方式,现在固体废物不再是废物,而是一种资源。本文讨论了城市固体废物对环境和健康的影响,以及如果不认真尝试及时干预使其成为循环经济的一部分,它对社会的影响。论述了将固体废物资源化处理的经济效益、社会效益和环境效益。
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引用次数: 0
Challenges of Climate Change on Human Health 气候变化对人类健康的挑战
Pub Date : 1900-01-01 DOI: 10.56902/irbe.2018.1.3.45
Sharon P.R., S. Seethalakshmi
Climate change is the biggest global health threat of the 21st century. Climate change is adversely affecting the human health. Maximum impact of global warming and climate change will be seen on underdeveloped and developing countries like India. In Indian context the implications of climate change are broadly classified into rising sea levels, increasing CO2 levels, rising temperatures and extreme weather conditions. Climate change affects the human health in various ways. In developing countries like India, the health sector and the infrastructural facilities are very weak. The impact of the human activity on climate system is the most serious environmental challenge nowadays. The impacts of climate change on human health will be difficult to reverse in a few years or decades. Yet, these possible impacts can be avoided or controlled. This paper analyses the challenges of climate change on health.
气候变化是21世纪最大的全球健康威胁。气候变化正对人类健康产生不利影响。全球变暖和气候变化的最大影响将出现在印度等不发达国家和发展中国家。在印度,气候变化的影响大致分为海平面上升、二氧化碳水平上升、气温上升和极端天气条件。气候变化以各种方式影响人类健康。在印度等发展中国家,卫生部门和基础设施非常薄弱。人类活动对气候系统的影响是当今最严重的环境挑战。气候变化对人类健康的影响将难以在几年或几十年内逆转。然而,这些可能的影响是可以避免或控制的。本文分析了气候变化对健康的挑战。
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引用次数: 0
To Determine the Acute Toxicity Pesticide of Malathion and Metabolic Activities and Respiratory Responses in Freshwater Fish Labeo Rohita 测定马拉硫磷急性毒性农药及其在罗希塔淡水鱼体内的代谢活性和呼吸反应
Pub Date : 1900-01-01 DOI: 10.56902/irbe.2018.1.3.47
S. Nisha, B. Geetha
The water pollution of aquatic environment with wide array of pesticides has become a menace to the aquatic flora and fauna. The organophosphorus pesticide malathion has been widely used in agriculture for several crops such as paddy, cotton and vegetables to control serious insects and mites. These chemicals cause severe damage to aquatic ecosystem especially to fishes. The main aim and objective of present study is to evaluate the impact on protein and glycogen in fingerlings of Labeo rohita an economically important Indian major carp. The 96 hrs LC50 value of malathion for L.rohita was 9.0 ml/L. No mortality was observed below the concentration of 7.5 ml/L. The changes in biochemical parameters such as protein and glycogen are important to indicate the susceptibility of organs system to pollutants by altering their function. In the present investigation the protein and glycogen contents of muscles, gills, liver, kidney and brain of L.rohita were analysed. Fish reared in control group registered high protein and glycogen contents when compared with malathion treated groups during 24, 48, 72 and 96 hrs respectively. The similar results were obtained in the oxygen consumption of L.rohita during 24, 48, 72 and 96 hrs respectively It is concluded that malathion concentrations (low and high) is very toxic and causes alterations in vital organs of fish L. rohita.
各种农药对水生环境的污染已成为水生动植物的一大威胁。有机磷农药马拉硫磷已广泛应用于水稻、棉花和蔬菜等几种作物,以防治严重的虫螨。这些化学物质对水生生态系统造成严重破坏,特别是对鱼类。本研究的主要目的和目的是评价经济上重要的印度鲤鱼罗希塔(Labeo rohita)鱼种对蛋白质和糖原的影响。马拉硫磷对罗氏僵菌的96小时LC50值为9.0 ml/L。浓度低于7.5 ml/L无死亡。蛋白质和糖原等生化参数的变化是通过改变脏器系统功能来指示脏器系统对污染物易感性的重要指标。本研究分析了罗氏l.h rohita的肌肉、鳃、肝、肾和脑的蛋白质和糖原含量。在饲养24、48、72和96 h时,对照组鱼的蛋白质和糖原含量分别高于马拉硫磷处理组。在24、48、72和96 h时,罗氏l.a的耗氧量也有相似的结果,说明马拉硫磷浓度(低浓度和高浓度)对罗氏l.a有很大的毒性,会引起重要器官的改变。
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引用次数: 0
The New Era Of Different Types Of Digital Marketing For Economy Growth In India 不同类型数字营销促进印度经济增长的新时代
Pub Date : 1900-01-01 DOI: 10.56902/irbe.2020.4.2.16
J. Kumaravadivelan
In India digital marketing team is connect with umbrella team for marketing of the product or service utilizing digital technology, primarily on the net, show advertising, and the other digital medium, however additionally as well as mobile phones. Digital marketing activities square measure search engine optimisation, computer programme marketing, content marketing, and content automation, campaign marketing, and social media marketing, social media optimisation, e-commerce marketing, show advertising, and the other of digital media, e-mail marketing , optical disks and games ,callback and on-hold mobile ring tones. Latest digital marketing trends India they are: Search and e-commerce can transcend Google to Face book and twitter, Snap chat, Link to very engaged audience with live video streaming. During this study reference to getting into numerous kinds of digital marketing era for economy growth in India.
在印度,数字营销团队与伞式团队联系在一起,利用数字技术营销产品或服务,主要是在网络上,展示广告和其他数字媒体上,但也包括手机。数字营销活动广场测量搜索引擎优化,计算机程序营销,内容营销,内容自动化,活动营销,社交媒体营销,社交媒体优化,电子商务营销,展示广告,和其他的数字媒体,电子邮件营销,光盘和游戏,回拨和保持手机铃声。印度最新的数字营销趋势是:搜索和电子商务可以超越谷歌,进入facebook和twitter, Snap chat,通过视频直播链接到非常投入的观众。在本研究中,印度经济增长涉及进入多种数字营销时代。
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引用次数: 0
An Analysis Of Air Pollution And Human Health Effects 空气污染与人体健康影响分析
Pub Date : 1900-01-01 DOI: 10.56902/irbe.2020.4.2.47
A. Subashini
Hazardous chemicals escape to the environment by a number of natural and/or anthropogenic activities and may cause adverse effects on human health and the environment. Increased combustion of fossil fuels in the last century is responsible for the progressive change in the atmospheric composition. Air pollutants, such as carbon monoxide (CO), sulfur dioxide (SO2), nitrogen oxides (NOx), volatile organic compounds(VOCs), ozone (O3), heavy metals, and respirable particulate matter, differ in their chemical composition, reaction properties, emission, time of disintegration and ability to diffuse in long or short distances. Air pollution has both acute and chronic effects on human health, affecting a number of different systems and organs. It ranges from minor upper respiratory irritation to chronic respiratory and heart disease, lung cancer, acute respiratory infections in children and chronic bronchitis in adults, aggravating pre-existing heart and lung disease, or asthmatic attacks. In addition, short- and long- term exposures have also been linked with premature mortality and reduced life expectancy. This paper discussed about effects of air pollutants on human health.
危险化学品通过一些自然和(或)人为活动逃逸到环境中,并可能对人类健康和环境造成不利影响。上个世纪化石燃料燃烧的增加是造成大气成分逐渐变化的原因。空气污染物,如一氧化碳(CO)、二氧化硫(SO2)、氮氧化物(NOx)、挥发性有机化合物(VOCs)、臭氧(O3)、重金属和可吸入颗粒物,其化学成分、反应性质、排放、分解时间和远距离或短距离扩散能力各不相同。空气污染对人体健康有急性和慢性影响,影响许多不同的系统和器官。它的范围从轻微的上呼吸道刺激到慢性呼吸道和心脏病、肺癌、儿童急性呼吸道感染和成人慢性支气管炎,加重了已有的心肺疾病或哮喘发作。此外,短期和长期接触也与过早死亡和预期寿命缩短有关。本文讨论了大气污染物对人体健康的影响。
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引用次数: 0
Income Inequality and Consumption Pattern Among BOP Consumers in India 印度BOP消费者的收入不平等与消费模式
Pub Date : 1900-01-01 DOI: 10.56902/irbe.2021.5.2.1
Sarath Sennimalai, S. Sivakumar
Marketing discipline has evolved through the context of the industrialized or developed world. However, the largest groups of consumers are also the poorest (Bottom of the Pyramid category) and economic inequality is still persisting among BOP consumers. Using the Gini co-efficient, economic inequality was measured with the help of World Bank report. The main aim of this paper is to know about the trends that took place in income inequality and consumption pattern among BOP consumers based on household surveys (from NSSO and World Bank). It shows that income inequality among BOP consumers has been increasing simultaneously with increase in consumption pattern among BOP consumers because income growth would leads to truly middle-class led one with growing of consumer spending from $1.5 trillion to $6 trillion by 2030. Further, income growth lifts 25 million households from poverty and in 2030 among that fewer than 5 per cent of households will be in below poverty.
市场营销学科在工业化或发达世界的背景下不断发展。然而,最大的消费者群体也是最贫穷的(金字塔底部的类别),经济不平等在BOP消费者中仍然存在。利用基尼系数,在世界银行报告的帮助下衡量了经济不平等。本文的主要目的是了解基于家庭调查(来自NSSO和世界银行)的BOP消费者中收入不平等和消费模式的趋势。它表明,随着国际收支消费者消费模式的增加,国际收支消费者的收入不平等也在增加,因为收入增长将导致真正的中产阶级主导,到2030年,消费支出将从1.5万亿美元增长到6万亿美元。此外,收入增长使2500万户家庭摆脱了贫困,到2030年,其中不到5%的家庭将处于贫困线以下。
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引用次数: 0
Impact of Air Pollution in Tamil Nadu 泰米尔纳德邦空气污染的影响
Pub Date : 1900-01-01 DOI: 10.56902/irbe.2018.1.3.21
A. Premkumar, V. Vinoth
This paper outlines the impact of air pollution in Tamil Nadu. Air pollution is the any form of solid, liquid and gaseous substance present in the atmosphere that may or tend to be injurious to human beings, other living creatures, plants, property or the environment in general. Air pollution is probably one of the most serious environmental problems confronting our civilization today. Most often, it is caused by human activities such as mining, construction, transportation, industrial work, agriculture, smelting, etc. However, natural processes such as volcanic eruptions and wildfires may also pollute the air, but their occurrence is rare and they usually have a local effect, unlike human activities that are ubiquitous causes of air pollution and contribute to the global pollution of the air every single day.
本文概述了泰米尔纳德邦空气污染的影响。空气污染是指大气中存在的任何形式的固体、液体和气体物质,这些物质可能或倾向于对人类、其他生物、植物、财产或一般环境有害。空气污染可能是当今人类文明面临的最严重的环境问题之一。大多数情况下,它是由人类活动引起的,如采矿、建筑、运输、工业工作、农业、冶炼等。然而,火山爆发和野火等自然过程也可能污染空气,但它们很少发生,而且通常具有局部影响,不像人类活动那样,人类活动是造成空气污染的普遍原因,并且每天都造成全球空气污染。
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引用次数: 0
International Student Mobility: Recent developments and prognosis with special reference to India 国际学生流动:最近的发展和预测,特别涉及印度
Pub Date : 1900-01-01 DOI: 10.56902/irbe.2020.4.1.1
A. Kulkarni
This paper examines global student mobility. It finds that student mobility has been on the rise rapidly in the last five years, mostly of a global nature, rather than intra-regional, especially in the case of Indian students. Students are highly aspirational and seek an edge in the labour market through specialist studies and post study work rights, and are focused on obtaining a strong return on educational investment. Universities around the world increasingly seek to cater to these aspirations. Beyond the traditionally dominant inbound countries, a number of others, including especially in Asia, are becoming hubs of international student activity both as senders and receivers. Australia is becoming an increasingly key location for students, especially in recent times for Asian students. From a strategic standpoint, it will be important to maintain freedom of movement for students to benefit individuals and host and home countries.
本文考察了全球学生流动。报告发现,在过去5年里,学生流动性一直在迅速上升,主要是全球性的,而不是地区内的,尤其是印度学生。学生们志向远大,通过专业学习和毕业后的工作权利在劳动力市场上寻求优势,并专注于获得教育投资的丰厚回报。世界各地的大学越来越多地寻求满足这些愿望。除了传统上占主导地位的入境国家之外,其他一些国家,尤其是亚洲国家,正成为国际学生活动的中心,无论是发送国还是接收国。澳大利亚正成为越来越重要的留学目的地,尤其是最近对亚洲学生来说。从战略角度来看,保持学生的行动自由对个人、东道国和原籍国都有好处。
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引用次数: 0
Impact of Tanneries Waste Disposal on Environment with Special Reference to Vellore District Tamil Nadu 制革厂废物处理对环境的影响,特别以泰米尔纳德邦Vellore地区为例
Pub Date : 1900-01-01 DOI: 10.56902/irbe.2018.1.3.35
K. Ahmed
The Leather Industries occupies a place of prominence in the Indian economy in view of its massive potential for employment, growth and export. There has been increasing emphasis on its planned development aimed at optimum utilization available raw material for maximizing the returns particularly from exports. This paper aims at understanding the impact of tanneries waste disposal on environment. From the very beginning of industrialization in India, tanning industries have been playing a significant role in the country’s economy. Due to its importance as a labor based export oriented industry the full flourish of this industrial sector is essential. But due to the absence of proper waste management, using inferior technologies, lack of facilities for treating industrial wastes; the tanning industries especially located in Vellore district are aggravating environmental problems day by day. The discharging and dumping of wastes near the water bodies without treatment makes it almost look like an area which is lying under the blanket of pollution. It is an emerging problem not only for the environment but also as the social context of the country. This study focuses on the tanneries located in Vellore District to assess the present situation arising from such activities and proposed several mitigation measures.
鉴于其在就业、增长和出口方面的巨大潜力,皮革工业在印度经济中占有突出地位。人们越来越强调有计划的发展,其目的是最佳地利用现有的原材料,使特别是出口的回报最大化。本文旨在了解制革厂废物处理对环境的影响。从印度工业化的一开始,制革工业就在该国经济中发挥着重要作用。由于其作为以劳动力为基础的出口导向型产业的重要性,这一工业部门的充分繁荣是必不可少的。但由于缺乏适当的废物管理,使用劣质技术,缺乏处理工业废物的设施;特别是位于Vellore地区的制革工业日益加剧了环境问题。未经处理就在水体附近排放和倾倒废物,使其看起来几乎像是躺在污染毯子下的地区。这是一个新出现的问题,不仅对环境,而且作为国家的社会背景。本研究的重点是位于Vellore区的制革厂,以评估这些活动造成的现状,并提出若干缓解措施。
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引用次数: 0
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International Review of Business and Economics
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