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Dokumentarni filmovi kao instrumenti promocije održive mode 文件作为促进可持续模式的工具
IF 0.5 Q4 COMMUNICATION Pub Date : 2022-01-28 DOI: 10.20901/ms.12.24.6
Mirela Holy
Održiva moda je društveno i okolišno odgovorna moda, ekonomski uspješna te etična u ‎odnosu prema prirodi, drugim živim bićima i ljudima. Rezultati istraživanja stavova hrvatskih dizajnera‎ o konceptu održive mode u 2017. godini pokazali su da se većina ispitanika upoznala s tim konceptom u‎ dokumentarnim filmovima (Holy i Borčić, 2018). To ne čudi jer ima mnogo atraktivnih dokumentarnih ‎filmova na temu modne neodrživosti i promocije održivih modnih koncepata. Ovaj rad istražuje kako šest‎ dokumentarnih filmova uokviruje koncept održive te brze/jeftine mode, koji se emocionalni apeli koriste‎ u filmovima, kako se koriste narativi te kako je moda općenito prikazana. Analiza sadržaja provedena‎je na sljedećim dokumentarnim filmovima: True Cost, The Next Black, Slow Down Fast Fashion,‎Unravel, River Blue i Do we change it? Ethical fashion documentary. Istraživanje je pokazalo kako se u‎ dokumentarnim filmovima o modnoj industriji koriste manipulativne tehnike uvjeravanja, ali nedovoljno ‎integriraju publike, što može utjecati na njihovu učinkovitost.‎
时尚的维护是与自然、其他生物和人相关的社会和环境、经济和伦理。2017年克罗地亚设计师对可持续模式概念的立场研究结果。多年来,大多数受访者在纪录片中都遇到过这一概念(Holy和Borčic,2018)。这并不奇怪,因为有很多关于时尚不确定性和可持续时尚概念推广的有吸引力的纪录片。本作品探讨了六部纪录片如何涵盖电影中情感诉求所使用的可持续、快速/廉价模式的概念,如何利用自然以及这种模式是如何被普遍展示的。在以下纪录片中进行了内容分析:《真实成本》、《下一个黑人》、《放慢快时尚》、《Unravel》、《River Blue》和《我们改变了吗?道德时尚纪录片。研究表明,在时尚行业,纪录片使用了操纵性的保证技巧,但它们没有充分融入观众,这会影响其效果。
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引用次数: 0
Erotic appeals in advertising 广告中的色情诉求
IF 0.5 Q4 COMMUNICATION Pub Date : 2022-01-28 DOI: 10.20901/ms.12.24.2
Simona Bažantová, Eliška Štiková, Michael E. Novak, D. Gunina
Erotic appeals in advertising are sometimes considered unethical or provocative. This‎study addresses how consumers perceive advertisements with erotic appeals regarding eye movement‎and subjective appropriateness. This study is methodologically based on eye-tracking to capture the‎participants’ visual attention and semi-structured interviews to obtain further in-depth information‎on the perceived appropriateness of erotic appeal in a particular advertisement from the respondent’s‎perspective. The results show a difference in how consumers look at advertising according to their‎perceived appropriateness of an erotic appeal and indicate the importance of a suitably chosen‎protagonist concerning the target group. Concerning the chosen protagonist, marketers must pay‎attention to the strength and congruence of the erotic appeal.‎
广告中的色情诉求有时被认为是不道德的或挑衅性的。本研究探讨了消费者如何看待带有色情诉求的广告,包括眼球运动和主观恰当性。本研究在方法论上基于眼球追踪来捕捉参与者的视觉注意力和半结构化访谈,以从受访者的角度获得关于特定广告中色情吸引力的感知适当性的进一步深入信息。研究结果显示,根据消费者对色情诉求的感知程度,他们看待广告的方式存在差异,并表明选择合适的主角对目标群体的重要性。关于选定的主角,营销人员必须注意色情诉求的强度和一致性
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引用次数: 0
Robotics for children 儿童机器人
IF 0.5 Q4 COMMUNICATION Pub Date : 2022-01-28 DOI: 10.20901/ms.12.24.1
Christine W. Trültzsch-Wijnen, Anca Velicu, Vilmantė Liubinienė
This article explores the issue of introducing children between six and ten years of age to robotics and investigates the use of robots in schools and in extracurricular activities. The central questions are 1) whether and how the introduction of robotics is addressed in political strategies and educational policies (RQ1), and 2) what the main actors in the introduction of robots in educational settings are (RQ2). Therefore, a pilot study in three European countries (Austria, Lithuania, Romania) was conducted, which included an analysis of national policy strategies, as well as interviews with three stakeholders per country. The article illustrates the specificities of the investigated countries presented as case studies and discusses them in a comparative way. The findings show that the investigated countries’ educational policies aim at mirroring the Digital Agenda for Europe and that two opposite approaches to implementation of robotics (bottom-up vs. top-down) can be identified.
这篇文章探讨了向6到10岁的孩子介绍机器人的问题,并调查了机器人在学校和课外活动中的使用。核心问题是1)是否以及如何在政治战略和教育政策中引入机器人(RQ1),以及2)在教育环境中引入机器人的主要参与者是什么(RQ2)。因此,在三个欧洲国家(奥地利、立陶宛、罗马尼亚)进行了一项试点研究,其中包括对国家政策战略的分析,以及对每个国家三个利益攸关方的访谈。本文阐明了作为案例研究的被调查国家的特殊性,并以比较的方式进行了讨论。研究结果表明,被调查国家的教育政策旨在反映欧洲的数字议程,并且可以确定两种相反的机器人实施方法(自下而上与自上而下)。
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引用次数: 0
Data Journalism in the Context of Important Political Events 重大政治事件背景下的数据新闻
IF 0.5 Q4 COMMUNICATION Pub Date : 2022-01-28 DOI: 10.20901/ms.12.24.3
Norbert Vrabec, Ján Proner
Data journalism is one way to provide readers with objective and relevant reports. The study ‎is a content analysis of the use of data journalism by Slovak online news portals. The research sample ‎consists of 11,267 articles published during February 2020, February 2019, June 2019 and November‎2019. The aim was to use a quantitative research strategy to determine whether significant policy events ‎have an impact on the higher frequency of data journalism components in domestic news. The results ‎show that data journalism is an integral part of newsrooms. Despite this, the use of data faces several‎ problems, especially in terms of journalists’ lack of skills and experience in this area of journalism. This ‎is also reflected in the limits of the use of data journalism in reporting on an influential agenda that‎ has an impact on public and political life. Newsrooms do not respond adequately to the presence of a‎ significant political and public agenda, which is mainly processed in the form of text articles, while more‎ sophisticated components of data journalism are used only sporadically.‎
数据新闻是为读者提供客观和相关报道的一种方式。研究‎是斯洛伐克在线新闻门户网站使用数据新闻的内容分析。研究样本‎由2020年2月、2019年2月和2019年6月及11月发表的11267篇文章组成‎2019年。目的是使用定量研究策略来确定是否发生重大政策事件‎对国内新闻中数据新闻成分的较高频率产生影响。结果‎表明数据新闻是新闻编辑室不可或缺的一部分。尽管如此,数据的使用仍面临几个问题‎ 问题,特别是记者在这一新闻领域缺乏技能和经验。这‎这也反映在数据新闻在报道有影响力的议程时的局限性上‎ 对公众和政治生活产生影响。新闻室对出现‎ 重要的政治和公共议程,主要以文本文章的形式处理,而更多‎ 数据新闻的复杂组成部分只是偶尔使用。‎
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引用次数: 0
Bolest kao privid
IF 0.5 Q4 COMMUNICATION Pub Date : 2022-01-28 DOI: 10.20901/ms.12.24.5
Tonči Kursar
U tekstu najprije istražujem medijske interpretacije filma Joker redatelja Todda Phillipsa‎ (2019). One prikazuju glavnog junaka filma Arthura Flecka kao traumatiziranog i mentalno oboljelog‎ pojedinca (ubojicu) čija ambicija da postane komičar nema utemeljenja. Budući da glavni junak živi‎ u svijetu ‘iluzije’ odnosno ‘lažne svijesti’, u tekstu se najprije pokazuje kako to funkcionira u različitim‎ shvaćanjima ideologije, počevši od Marxa, Althussera do postmoderne inačice (Debord). Iako je Žižek‎ kritizirao Jokera da je nepolitičan, jer oslanjanje na ‘subjektivno’ nije dovoljno za „konstruktivno prevladavanje“ ‎postojećeg, film zapravo treba vidjeti kao doprinos shvaćanju političkog u smislu „verifikacije ‎jednakosti“ (Ranciere). Kako Arthur/Joker smatra da je život komedija, a ona je, kako kaže, ‘subjektivna’,‎ time ugrožava ono što Ranciere naziva postojeća „raspodjela osjetilnog“. Štoviše, Joker ne‎slijedi marksističko shvaćanje da se proleteri mogu emancipirati samo ako dođu do ‘ispravne’ svijesti.‎ Ono što on radi, zapravo je potpuno suprotno. Posrijedi je, naime, njegovo prepuštanje ‘iluziji’ koja teži‎ preoblikovanju zadane raspodjele vremena i prostora (što pokazujem raznim Ranciereovim radovima).‎Postižući tako ono što smatra ‘pravim ja’, Joker je izrazito političan iako je onkraj prijedloga da podupre ‎‘objektivne’ političke ciljeve koje mu želimo pripisati.‎
我首先探讨了导演Todda Phillips(2019)对电影《小丑》的媒体解读。他们展示了阿瑟·弗莱克饰演的主要英雄,他是一个饱受创伤和精神疾病的人(杀手),没有成为喜剧演员的野心。作为世界上主要的英雄生活在“幻觉”或“虚假意识”中,本文首先展示了它是如何在不同的意识形态概念中运作的,从马克思、阿尔都塞到后现代现象(德博尔德)。尽管Jezeck批评Joker是个没思想的人,由于对“主观”的理解不足以实现“建设性治理”,这部电影实际上应该被视为对理解“平等验证”(兰齐埃)的政治含义的贡献。正如亚瑟/小丑认为生活是一部喜剧,正如她所说,她是主观的,“它威胁到了兰齐埃所说的现有的“合理分配”。”。更重要的是,Joker并没有遵循马克思主义的认识,即无产者只有有正确的意识才能获得解放。“通过实现他认为‘我是对的’,Joker极具政治性,尽管提案的目的是支持我们想写给他的‘客观’政治目标。”
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引用次数: 0
Video gaming spectatorship 观看电子游戏
IF 0.5 Q4 COMMUNICATION Pub Date : 2021-07-23 DOI: 10.20901/MS.12.23.3
Urša Golob, Medeja Kraševec, T. O. Črnič
This article addresses the phenomenon of gameplay video watching on YouTube. The study investigates what drives people to watch gameplay videos and what gratifications they seek in performing the activity of gameplay viewing. To this end, the authors adopted the uses and gratifications theory (UGT) and a qualitative methodology involving three online discussion groups with 100 members of international gameplay communities. While the results pinpoint the attractiveness of the player as the most important motive, other reasons, such as preview and learning aspects or substitution for the real game, also appear to be important. The qualitative approach enabled to uncover unique aspects of the motives of watching YouTube gameplay videos. In this respect, five distinctive types of gameplay viewers are identified – Spectator, Performer, Selector, Viewer, and Substitutor – where each of them seems to engage in such practices with specific motives and accompanying gratifications.
本文讨论的是在YouTube上观看游戏玩法视频的现象。该研究调查了是什么促使人们观看游戏玩法视频,以及他们在观看游戏玩法过程中寻求的满足感。为此,作者采用了使用和满足理论(UGT)和一种定性方法,该方法涉及三个在线讨论小组,其中包括100名国际游戏社区成员。虽然结果指出玩家的吸引力是最重要的动机,但其他原因,如预览和学习方面或替代真正的游戏,似乎也很重要。这种定性方法能够揭示观看YouTube游戏玩法视频动机的独特方面。在这方面,我们确定了五种不同类型的游戏玩法观察者——旁观者、执行者、选择者、观察者和替代者——其中每个人似乎都带着特定的动机和伴随的满足感参与这种实践。
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引用次数: 0
Politička komunikacija kandidata na društvenim mrežama na hrvatskim predsjedničkim izborima 2019./2020. 2019/2020年克罗地亚总统选举候选人在社交网络上的政治交流。
IF 0.5 Q4 COMMUNICATION Pub Date : 2021-07-23 DOI: 10.20901/MS.12.23.5
Gabriela Galić
Porast „politike usmjerene na kandidata“ utjecao je na promjenu u komunikacijskim strategijama političara koji se sve češće koriste tehnikama privatizacije politike za zbližavanje s biračima. Društvene mreže pokazale su se kao idealan kanal za „smekšavanje“ njihovih imidža. Cilj je ovog rada istražiti jesu li se kandidati, i u kojoj mjeri, na hrvatskim predsjedničkim izborima 2019./2020. koristili društvenim mrežama za privatizaciju, odnosno personalizaciju politike. Metodom analize sadržaja utvrđeno je da su kandidati u svojim objavama u značajnoj mjeri koristili tehnike privatizacije politike kako bi se prikazali kao „jedni od nas“. Pobjedu na izborima odnio je Zoran Milanović koji je u potpunosti vodio personaliziranu kampanju u kojoj je najčešće naglašavao svoj osebujni karakter i svoje privatne osobine.
“以候选人为导向的政策”的增加影响了政客们沟通策略的变化,他们更经常被选举政策的私有化技术所使用。社交网络已显示出自己是“救济”的理想渠道“他们的形象。这项工作的目的是探索候选人是否是2019/2020年克罗地亚总统选举的候选人,在多大程度上是候选人。利用社交网络进行私有化,使政策个性化。内容分析法发现,候选人在其出版物中使用了实质性的政策私有化技术,被视为“我们中的一员”。佐兰·米拉诺维奇,他开展了一场完全个性化的竞选活动,最频繁地强调了他的个人个性和个性。
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引用次数: 1
How Turkey’s creative professionals see their TV drama industry 土耳其的创意专业人士如何看待他们的电视剧行业
IF 0.5 Q4 COMMUNICATION Pub Date : 2021-07-23 DOI: 10.20901/ms.12.23.2
A. Gül
Turkey’s TV drama industry has made a quantum leap in the past decade and exported many of its dramas (dizis) to more than a hundred countries. Turkey has become the world’s second-biggest TV drama exporter after the USA in 2016. The dizi industry’s transnationalization is attributable to the tireless efforts and unique features of its associated creative industry. However, the industry has some deep problems. This paper seeks to shed light on the challenges that the Turkish TV drama industry faces. The author has conducted in-depth interviews with Producers, Directors, Scenarists, Actors and Distributors. Their replies reveal the basic characteristics and difficulties of the dizi industry and provide clues as to what needs to be done to sustain and build upon the Turkish TV drama industry’s export success.
土耳其的电视剧行业在过去十年中取得了巨大的飞跃,并将其许多电视剧出口到了100多个国家。2016年,土耳其已成为仅次于美国的世界第二大电视剧出口国。地子产业的跨国化得益于其相关创意产业的不懈努力和独特特色。然而,该行业存在一些深层次的问题。本文试图阐明土耳其电视剧行业面临的挑战。作者对制片人、导演、编剧、演员和发行商进行了深入的采访。他们的答复揭示了迪兹行业的基本特征和困难,并为如何维持和巩固土耳其电视剧行业的出口成功提供了线索。
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引用次数: 4
Društvena reprezentacija novih psihoaktivnih supstanci na hrvatskim portalima 克罗地亚门户网站上新型精神活性物质的社会代表性
IF 0.5 Q4 COMMUNICATION Pub Date : 2021-07-23 DOI: 10.20901/MS.12.23.6
Nikša Dubreta, Karlo Lugarić
U članku se medijska reprezentacija novih psihoaktivnih supstanci razmatra primjenom teorije društvene reprezentacije. Budući da nove psihoaktivne supstance u hrvatskom društvenom kontekstu predstavljaju relativno nepoznat fenomen, u članku je obrazložena analitička upotrebljivost komunikativnih mehanizama društvene reprezentacije koji se mogu koristiti u istraživanju medija. S tom svrhom provedena je analiza sadržaja priloga o novim psihoaktivnim supstancama koji su u razdoblju od sedam godina objavljeni na odabranim hrvatskim internetskim portalima. Rezultati su pokazali da imenovanje, emocionalno sidrenje i emocionalno upredmećivanje predstavljaju ključne komunikativne mehanizme u procesu medijski posredovane društvene reprezentacije novih psihoaktivnih supstanci. Analiza implicitnih temeljnih vrijednosti sadržanih u objavljenim člancima pokazala je da se isticanjem zdravstvenih rizika i slabosti u djelovanju društvene kontrole, nove psihoaktivne supstance konvencionaliziraju preko teme „društvo bez droga“.
新精神活性物质的媒体代表应使用本条中的社会代表理论进行考虑。由于克罗地亚社会背景下的新精神活性物质代表了一种相对未知的现象,本文解释了可用于媒体研究的社会表征机制的分析方法。为此,对克罗地亚选定门户网站上公布的新精神活性物质的内容进行了分析。结果表明,在新精神活性物质的中介社会表征过程中,预约、情绪紧张和情绪管理是关键的沟通机制。对已公布的会员国所包含的隐含核心价值观的分析表明,通过将健康风险和弱点暴露在社会控制之下,新的精神活性物质在“无毒品社会”主题上是传统的。
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引用次数: 0
Manner of usage and evaluation of information on the COVID -19 pandemic by citizens of Bosnia and Herzegovina within the context of five core concepts of media literacy 波斯尼亚和黑塞哥维那公民在媒体素养的五个核心概念背景下使用和评价COVID -19大流行病信息的方式
IF 0.5 Q4 COMMUNICATION Pub Date : 2021-07-23 DOI: 10.20901/ms.12.23.4
Dragan Trninic
The COVID-19 pandemic has fully revealed the significance of media literacy. A great amount of fake news, as well as information lacking background, has been distributed. The paper aims to determine the manner of usage and evaluation of information on the COVID-19 pandemic in Bosnia and Herzegovina within the context of five core concepts of media literacy. The results of the survey conducted online, have shown that the majority of respondents resorted to the Internet in their search for information, that they were confused by the sheer amount of information, that they often failed to double-check it, and that they were often not able to recognise any offensive content in it.
新冠肺炎疫情充分揭示了媒介素养的重要性。大量的假新闻以及缺乏背景的信息被传播。本文旨在确定在媒体素养的五个核心概念背景下,波斯尼亚和黑塞哥维那COVID-19大流行信息的使用和评估方式。这项在网上进行的调查结果显示,大多数受访者在互联网上搜索信息,他们被大量的信息所迷惑,他们经常无法仔细检查,而且他们经常无法识别其中任何令人反感的内容。
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引用次数: 4
期刊
Medijske Studije-Media Studies
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