Kazališta, baš kao i tvrtke u korporativnom sektoru, imaju zadatak informiranja i održavanja odnosa s publikom. Za navedene zadaće pretežno su zaduženi odjeli marketinga, odnosa s javnošću ili pak propagande. Upravo zbog specifične organizacije odnosa s javnošću u kulturi, u suradnji s Gradskim dramskim kazalištem „Gavella”, provedena su dva kvalitativna i jedno kvantitativno istraživanje. Cilj prvog istraživanja bio je metodom dubinskog intervjua utvrditi kako djelatnici GDK-a „Gavella” doživljavaju stratešku komunikaciju kazališta. Nadalje, cilj drugog istraživanja, u kojemu je korištena metoda fokus-grupa, bio je analizirati imidž GDK-a „Gavella” te recepciju predstava kao programskog sadržaja kod publike. Konačno, cilj trećeg istraživanja, provedenog metodom ankete, bio je ispitati obilježja i preferencije publike GDK-a „Gavella”. Zaključci istraživanja pokazuju dvosmjeran utjecaj: imidža kazališta na očekivanja gledatelja putem repertoara te strateške komunikacije na imidž kazališta.
剧院，就像公司一样，有告知和维护公共关系的任务。Za navedene zadaće pretžno su zaduženi odjeli marketinga，odnosa s javnošću ili pak propagande。正是由于文化领域的特定公共关系组织，与加维拉市戏剧剧院合作进行了两项定性和一项定量研究。第一项研究的目的是确定GDK演员加维拉在戏剧中体验战略沟通的深度访谈方法。此外，另一项使用焦点小组方法的研究的目标是分析GDK制作的Gavella的图像和该剧的配方，作为面向公众的软件内容。最后，通过民意调查方法进行的第三项研究的目的是检验GDK“Gavella”观众的评分和偏好。研究结论显示出双向影响：剧场形象通过剧目对观众的期望和对剧场形象的战略沟通。
{"title":"Strateško planiranje i odnosi s javnošću u kulturi","authors":"Karolina Zelenika, Tanja Grmuša, Jelena Jurišić","doi":"10.20901/MS.9.18.5","DOIUrl":"https://doi.org/10.20901/MS.9.18.5","url":null,"abstract":"Kazališta, baš kao i tvrtke u korporativnom sektoru, imaju zadatak informiranja i održavanja odnosa s publikom. Za navedene zadaće pretežno su zaduženi odjeli marketinga, odnosa s javnošću ili pak propagande. Upravo zbog specifične organizacije odnosa s javnošću u kulturi, u suradnji s Gradskim dramskim kazalištem „Gavella”, provedena su dva kvalitativna i jedno kvantitativno istraživanje. Cilj prvog istraživanja bio je metodom dubinskog intervjua utvrditi kako djelatnici GDK-a „Gavella” doživljavaju stratešku komunikaciju kazališta. Nadalje, cilj drugog istraživanja, u kojemu je korištena metoda fokus-grupa, bio je analizirati imidž GDK-a „Gavella” te recepciju predstava kao programskog sadržaja kod publike. Konačno, cilj trećeg istraživanja, provedenog metodom ankete, bio je ispitati obilježja i preferencije publike GDK-a „Gavella”. Zaključci istraživanja pokazuju dvosmjeran utjecaj: imidža kazališta na očekivanja gledatelja putem repertoara te strateške komunikacije na imidž kazališta.","PeriodicalId":41574,"journal":{"name":"Medijske Studije-Media Studies","volume":" ","pages":""},"PeriodicalIF":0.5,"publicationDate":"2019-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.20901/MS.9.18.5","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45744013","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The authors conducted a survey with a nationally representative sample of Slovene parents of 1- to 6-year-old children, collecting parental opinions about their and their children’s media habits. The survey also collected the data about parents’ behaviour in terms of educating their children about the media as well as the data regarding parents’ opinions about positive and negative effects of the media on their children. The authors established that role modelling is crucial in developing children’s media habits. Statistically, parents’ own media habits significantly affect media exposure of their children and their opinion about what an appropriate daily screen limit for their children is. The extent to which parents are exposed to the media as well as the level of their formal education have a statistically significant impact on parents’ behaviour in terms of educating their children about the media and on their opinion about the influence of the media on their children.
{"title":"Media and Preschool Children","authors":"Mateja Rek, A. Kovačič","doi":"10.20901/ms.9.18.2","DOIUrl":"https://doi.org/10.20901/ms.9.18.2","url":null,"abstract":"The authors conducted a survey with a nationally representative sample of Slovene parents of 1- to 6-year-old children, collecting parental opinions about their and their children’s media habits. The survey also collected the data about parents’ behaviour in terms of educating their children about the media as well as the data regarding parents’ opinions about positive and negative effects of the media on their children. The authors established that role modelling is crucial in developing children’s media habits. Statistically, parents’ own media habits significantly affect media exposure of their children and their opinion about what an appropriate daily screen limit for their children is. The extent to which parents are exposed to the media as well as the level of their formal education have a statistically significant impact on parents’ behaviour in terms of educating their children about the media and on their opinion about the influence of the media on their children.","PeriodicalId":41574,"journal":{"name":"Medijske Studije-Media Studies","volume":" ","pages":""},"PeriodicalIF":0.5,"publicationDate":"2019-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.20901/ms.9.18.2","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43059771","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Internet advertising brought about many changes in communication production, distribution, and consumption. By using critical political economy of communication as the mainstay of our approach, we provide supporting evidence of the ambiguous influence of data-driven advertising dynamic on the news industry and audience habits. We look at what we define as the digital advertising gap, or the difference between the size of the internet advertising market and the total income of digital news’ firms. Digital intermediaries such as Google and Facebook are the final destinations for the majority of internet advertising investments in Europe and Croatia. A multi-sided, internet advertising market creates a fertile ground for the production of untrustworthy journalistic content. The digital advertising gap provides an example of a ‘market failure’ in which the market does not efficiently allocate public information goods. We argue that the confidence in the ability of the market to self-regulate the internet should be re-considered in European and national media policies.
{"title":"The Digital Advertising Gap and the Online News Industry in Croatia","authors":"Paško Bilić, Jaka Primorac","doi":"10.20901/ms.9.18.4","DOIUrl":"https://doi.org/10.20901/ms.9.18.4","url":null,"abstract":"Internet advertising brought about many changes in communication production, distribution, and consumption. By using critical political economy of communication as the mainstay of our approach, we provide supporting evidence of the ambiguous influence of data-driven advertising dynamic on the news industry and audience habits. We look at what we define as the digital advertising gap, or the difference between the size of the internet advertising market and the total income of digital news’ firms. Digital intermediaries such as Google and Facebook are the final destinations for the majority of internet advertising investments in Europe and Croatia. A multi-sided, internet advertising market creates a fertile ground for the production of untrustworthy journalistic content. The digital advertising gap provides an example of a ‘market failure’ in which the market does not efficiently allocate public information goods. We argue that the confidence in the ability of the market to self-regulate the internet should be re-considered in European and national media policies.","PeriodicalId":41574,"journal":{"name":"Medijske Studije-Media Studies","volume":" ","pages":""},"PeriodicalIF":0.5,"publicationDate":"2019-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.20901/ms.9.18.4","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45880763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Rad se bavi ulogom medija u društvu te važnošću profesionalnoga izvještavanja i odgoja za medije, posebice u kontekstu djece i zaštite dječjih prava. Humanitarne akcije namijenjene djeci česta su tema u medijima, no paradoks je da su djeca i njihove potrebe, kao i njihova prava, posebice parvo na privatnost i izražavanje mišljenja, marginalizirani. Na javnost se često apelira putem medija kroz humanitarne akcije te se izazivanjem snažnih i krajnjih emocija potiče na pomoć. Nerijetko je baš u takvim slučajevima dijete kao glavni subjekt humanitarne akcije ogoljeno te je njegova intima dostupna svima, često pod argumentom da je sve što je u interesu javnosti opravdano. Cilj je rada, pregledom dosadašnjih spoznaja, ukazati na važnost zaštite djece kao najosjetljivije skupine društva i dječjih prava u prosocijalnim sadržajima kao što su humanitarne akcije. Rad će dati i pregled stanja prikazivanja humanitarnih akcija za pomoć djeci u afričkim zemljama.
{"title":"Zaštita dječjih prava u humanitarnim akcijama s osvrtom na afričke zemlje","authors":"Leali Osmančević","doi":"10.20901/ms.9.18.3","DOIUrl":"https://doi.org/10.20901/ms.9.18.3","url":null,"abstract":"Rad se bavi ulogom medija u društvu te važnošću profesionalnoga izvještavanja i odgoja za medije, posebice u kontekstu djece i zaštite dječjih prava. Humanitarne akcije namijenjene djeci česta su tema u medijima, no paradoks je da su djeca i njihove potrebe, kao i njihova prava, posebice parvo na privatnost i izražavanje mišljenja, marginalizirani. Na javnost se često apelira putem medija kroz humanitarne akcije te se izazivanjem snažnih i krajnjih emocija potiče na pomoć. Nerijetko je baš u takvim slučajevima dijete kao glavni subjekt humanitarne akcije ogoljeno te je njegova intima dostupna svima, često pod argumentom da je sve što je u interesu javnosti opravdano. Cilj je rada, pregledom dosadašnjih spoznaja, ukazati na važnost zaštite djece kao najosjetljivije skupine društva i dječjih prava u prosocijalnim sadržajima kao što su humanitarne akcije. Rad će dati i pregled stanja prikazivanja humanitarnih akcija za pomoć djeci u afričkim zemljama.","PeriodicalId":41574,"journal":{"name":"Medijske Studije-Media Studies","volume":"1 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2019-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41971719","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tijana Milosevic, Patrícia Dias, Charles Mifsud, Christine W. Trueltzsch-Wijnen
The growing use of “smart” toys has made it increasingly important to understand the various privacy implications of their use by children and families. The article is a case study of how the risks to young children’s privacy, posed by the commercial data collection of producers of “smart” toys, were represented in the media. Relying on a content analysis of media coverage in twelve European countries and Australia collected during the Christmas season of 2016/2017, and reporting on a follow-up study in selected countries during the Christmas season of 2017/2018, our article illustrates how the issue of children’s privacy risks was dealt with in a superficial manner, leaving relevant stakeholders without substantive information about the issue; and with minimum representation of children’s voices in the coverage itself.
{"title":"Media Representation of Children’s Privacy in the Context of the Use of “Smart” Toys and Commercial Data Collection","authors":"Tijana Milosevic, Patrícia Dias, Charles Mifsud, Christine W. Trueltzsch-Wijnen","doi":"10.20901/MS.9.18.1","DOIUrl":"https://doi.org/10.20901/MS.9.18.1","url":null,"abstract":"The growing use of “smart” toys has made it increasingly important to understand the various privacy implications of their use by children and families. The article is a case study of how the risks to young children’s privacy, posed by the commercial data collection of producers of “smart” toys, were represented in the media. Relying on a content analysis of media coverage in twelve European countries and Australia collected during the Christmas season of 2016/2017, and reporting on a follow-up study in selected countries during the Christmas season of 2017/2018, our article illustrates how the issue of children’s privacy risks was dealt with in a superficial manner, leaving relevant stakeholders without substantive information about the issue; and with minimum representation of children’s voices in the coverage itself.","PeriodicalId":41574,"journal":{"name":"Medijske Studije-Media Studies","volume":" ","pages":""},"PeriodicalIF":0.5,"publicationDate":"2019-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.20901/MS.9.18.1","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42935485","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Urban Interventions in a Global City: Dissensus, Consensus and Ambivalence in The Streets of London","authors":"Laura Guimarães Corrêa","doi":"10.20901/ms.9.17.4","DOIUrl":"https://doi.org/10.20901/ms.9.17.4","url":null,"abstract":"","PeriodicalId":41574,"journal":{"name":"Medijske Studije-Media Studies","volume":"1 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2018-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.20901/ms.9.17.4","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67613177","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Technological transformation has provided conditions for people to engage in different stages of news production, as never before. With this in mind, this paper explores whether the media and journalists across Europe in their attempt to innovate the news business model reconsider their relations to users. More specifically, we question whether this innovation seeks to address users primarily as citizens or as consumers. The analysis is based on the data collected by national research teams through the project Media Pluralism Monitor 2016, implemented in EU:28, Montenegro and Turkey. The results show that the most visible attempts of innovation are crowdfunding/crowdsourcing and paywalls, which can be seen as a turn to audiences to compensate for a loss in advertising revenues. At the same time, only a few initiatives re-invent their relationship with audiences by giving them more decision-making powers (be it related to content or to their business strategy). Audiences are to a great extent still treated simply as paying consumers, and the level of participation remains limited.
{"title":"Media Innovation in Europe and Reinvention of Audiences: Between Citizens and Consumers","authors":"I. Nenadic, Alina Ostling","doi":"10.20901/MS.9.17.2","DOIUrl":"https://doi.org/10.20901/MS.9.17.2","url":null,"abstract":"Technological transformation has provided conditions for people to engage in different stages of news production, as never before. With this in mind, this paper explores whether the media and journalists across Europe in their attempt to innovate the news business model reconsider their relations to users. More specifically, we question whether this innovation seeks to address users primarily as citizens or as consumers. The analysis is based on the data collected by national research teams through the project Media Pluralism Monitor 2016, implemented in EU:28, Montenegro and Turkey. The results show that the most visible attempts of innovation are crowdfunding/crowdsourcing and paywalls, which can be seen as a turn to audiences to compensate for a loss in advertising revenues. At the same time, only a few initiatives re-invent their relationship with audiences by giving them more decision-making powers (be it related to content or to their business strategy). Audiences are to a great extent still treated simply as paying consumers, and the level of participation remains limited.","PeriodicalId":41574,"journal":{"name":"Medijske Studije-Media Studies","volume":"1 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2018-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.20901/MS.9.17.2","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41572153","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
For quality co-existence with the media, it is essential to possess knowledge and skills on how to use, analyse, critically assess and create media content (Aufderheide 1992), i.e. media literacy skills are required. In Croatia media education takes place primarily through the first language classes, i.e. through media culture, which is one of the components of the Croatian language subject in primary school from first to eighth grade. Although media culture has been present within the Croatian language subject for many years already, to this day, no research study on media literacy of children in primary schools has been conducted. In this research, media literacy testing was conducted among 1000 eight-grade students in Zagreb. The research has shown that students possess a medium level of media literacy, with the lowest results being recorded in the field of analysis and critical evaluation as well as in the field of creation of media content.
{"title":"Media Literacy of Eighth Grade Students in Zagreb","authors":"Lana Ciboci","doi":"10.20901/ms.9.17.3","DOIUrl":"https://doi.org/10.20901/ms.9.17.3","url":null,"abstract":"For quality co-existence with the media, it is essential to possess knowledge and skills on how to use, analyse, critically assess and create media content (Aufderheide 1992), i.e. media literacy skills are required. In Croatia media education takes place primarily through the first language classes, i.e. through media culture, which is one of the components of the Croatian language subject in primary school from first to eighth grade. Although media culture has been present within the Croatian language subject for many years already, to this day, no research study on media literacy of children in primary schools has been conducted. In this research, media literacy testing was conducted among 1000 eight-grade students in Zagreb. The research has shown that students possess a medium level of media literacy, with the lowest results being recorded in the field of analysis and critical evaluation as well as in the field of creation of media content.","PeriodicalId":41574,"journal":{"name":"Medijske Studije-Media Studies","volume":" ","pages":""},"PeriodicalIF":0.5,"publicationDate":"2018-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.20901/ms.9.17.3","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46458250","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
It is well known that a first impression may indeed set the tone for an entire relationship. In politics that first impression is likely to be the announcement speech. Hillary Clinton had a more complicated relationship with that first political impression than most politicians because she had been in the eye of the international public long before she ran for President of the United States. This article compares her two presidential announcement speeches – from 2008 and 2016 – in an effort to gauge what impressions she was trying to make in the hearts and minds of the United States voters, even though they no doubt had already formed an impression of her from her many years as the First Lady, the Senator from New York, and after the 2008 election as the Secretary of State.
{"title":"“I’m in and I’m in to Win”: The 2008 and 2016 Internet Announcement Videos of Hillary Clinton for President","authors":"Nichola D. Gutgold, J. Purcell","doi":"10.20901/MS.9.17.6","DOIUrl":"https://doi.org/10.20901/MS.9.17.6","url":null,"abstract":"It is well known that a first impression may indeed set the tone for an entire relationship. In politics that first impression is likely to be the announcement speech. Hillary Clinton had a more complicated relationship with that first political impression than most politicians because she had been in the eye of the international public long before she ran for President of the United States. This article compares her two presidential announcement speeches – from 2008 and 2016 – in an effort to gauge what impressions she was trying to make in the hearts and minds of the United States voters, even though they no doubt had already formed an impression of her from her many years as the First Lady, the Senator from New York, and after the 2008 election as the Secretary of State.","PeriodicalId":41574,"journal":{"name":"Medijske Studije-Media Studies","volume":" ","pages":""},"PeriodicalIF":0.5,"publicationDate":"2018-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.20901/MS.9.17.6","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47068971","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The author examines the normative framework for the election campaign in the Republic of Croatia, especially considering a number of regulations and the fact that there is no single electoral law. By analyzing numerous laws, other regulations and acts regulating the election campaign for parliamentary, presidential and local elections and for election of members of the European Parliament from the Republic of Croatia, the author tries to answer the question of the coherence of its normative framework. To this end, after a few general remarks about the normative framework, the author outlines a brief overview of election campaign regulation since 1990 and examines the relevant provisions. On this basis, the author concludes that the normative solutions were progressively shaped, although there is still room for their further improvement, and the initial thesis is confirmed by the fact that the normative framework for the election campaign in the Republic of Croatia is not coherent.
{"title":"Regulation of Election Campaign in the Republic of Croatia and the Problem of (Non)Coherence of The Current Normative Framework","authors":"Gordan Struić","doi":"10.20901/MS.9.17.5","DOIUrl":"https://doi.org/10.20901/MS.9.17.5","url":null,"abstract":"The author examines the normative framework for the election campaign in the Republic of Croatia, especially considering a number of regulations and the fact that there is no single electoral law. By analyzing numerous laws, other regulations and acts regulating the election campaign for parliamentary, presidential and local elections and for election of members of the European Parliament from the Republic of Croatia, the author tries to answer the question of the coherence of its normative framework. To this end, after a few general remarks about the normative framework, the author outlines a brief overview of election campaign regulation since 1990 and examines the relevant provisions. On this basis, the author concludes that the normative solutions were progressively shaped, although there is still room for their further improvement, and the initial thesis is confirmed by the fact that the normative framework for the election campaign in the Republic of Croatia is not coherent.","PeriodicalId":41574,"journal":{"name":"Medijske Studije-Media Studies","volume":" ","pages":""},"PeriodicalIF":0.5,"publicationDate":"2018-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.20901/MS.9.17.5","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48794857","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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