Pub Date : 2022-03-31DOI: 10.19184/bisma.v16i1.27817
Laila Refiana Said, Noraina Noraina
Despite many studies on online purchasing decisions, e-marketing mix elements tend to be based solely on literature, regardless of what antecedents are appropriate for the target sample of research. Selecting research variables by salient factors determination method leads to several hypotheses about e-marketing mix elements that influence purchase decisions in one of the largest marketplaces in Indonesia, i.e., Shopee.co.id. The current study is expected to answer which elements in the e-marketing mix most determine purchase decisions in the digital era that demand the effectiveness and efficiency of resources. The total respondents were 150 university students. Structural Equation Modeling was utilized to analyze the data. Results showed that e-marketing mix elements that significantly influence purchasing decisions were e-process and e-price. The findings show that the most important online shopping factors were processing speed (time effectiveness) and lower product prices (cost efficiency). E-promotion did not significantly affect the purchase decision since online shopping has become a daily routine activity, especially since the Covid-19 pandemic in early 2020. Keywords: effectiveness, efficiency, e-marketing mix, marketplace, purchase decision
{"title":"EFFECTIVENESS AND EFFICIENCY IN A HURRIED WORLD: ONLINE CUSTOMERS KNOW WHAT THEY WANT","authors":"Laila Refiana Said, Noraina Noraina","doi":"10.19184/bisma.v16i1.27817","DOIUrl":"https://doi.org/10.19184/bisma.v16i1.27817","url":null,"abstract":"Despite many studies on online purchasing decisions, e-marketing mix elements tend to be based solely on literature, regardless of what antecedents are appropriate for the target sample of research. Selecting research variables by salient factors determination method leads to several hypotheses about e-marketing mix elements that influence purchase decisions in one of the largest marketplaces in Indonesia, i.e., Shopee.co.id. The current study is expected to answer which elements in the e-marketing mix most determine purchase decisions in the digital era that demand the effectiveness and efficiency of resources. The total respondents were 150 university students. Structural Equation Modeling was utilized to analyze the data. Results showed that e-marketing mix elements that significantly influence purchasing decisions were e-process and e-price. The findings show that the most important online shopping factors were processing speed (time effectiveness) and lower product prices (cost efficiency). E-promotion did not significantly affect the purchase decision since online shopping has become a daily routine activity, especially since the Covid-19 pandemic in early 2020. \u0000Keywords: effectiveness, efficiency, e-marketing mix, marketplace, purchase decision","PeriodicalId":416067,"journal":{"name":"BISMA: Jurnal Bisnis dan Manajemen","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115115994","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-31DOI: 10.19184/bisma.v16i1.29346
Chairil Afandy, Intan Zoraya, P. Kananlua, Akram Harmoni Wiardi
The implementation of good corporate governance practices aims to optimize the allocation of company resources to achieve the growth and welfare of company owners. In the long term, effective corporate governance can improve company performance, which benefits the shareholders and public. This research focuses on manufacturing companies listed on the Indonesia Stock Exchange from 2018 to 2019. The level of transparency of good corporate governance and cross-directorship on company value were examined. This study used historical data, and multiple regression analysis was operated to analyze the data. The results concluded that corporate governance transparency has a significant effect on company value with corporate governance practices (in accordance with KNKCG), which can help managers describe their level of transparency in implementing good corporate governance. The cross-directorships board also has an impact on company value. This role is beneficial for obtaining necessary information and resources, considering that limited resources can create competitive advantages. Keywords: company value, cross-directorship, good corporate governance, transparency
{"title":"TRANSPARENCY LEVEL OF GOOD CORPORATE GOVERNANCE AND BOARD CROSS-DIRECTORSHIP ON COMPANY VALUE","authors":"Chairil Afandy, Intan Zoraya, P. Kananlua, Akram Harmoni Wiardi","doi":"10.19184/bisma.v16i1.29346","DOIUrl":"https://doi.org/10.19184/bisma.v16i1.29346","url":null,"abstract":"The implementation of good corporate governance practices aims to optimize the allocation of company resources to achieve the growth and welfare of company owners. In the long term, effective corporate governance can improve company performance, which benefits the shareholders and public. This research focuses on manufacturing companies listed on the Indonesia Stock Exchange from 2018 to 2019. The level of transparency of good corporate governance and cross-directorship on company value were examined. This study used historical data, and multiple regression analysis was operated to analyze the data. The results concluded that corporate governance transparency has a significant effect on company value with corporate governance practices (in accordance with KNKCG), which can help managers describe their level of transparency in implementing good corporate governance. The cross-directorships board also has an impact on company value. This role is beneficial for obtaining necessary information and resources, considering that limited resources can create competitive advantages. \u0000Keywords: company value, cross-directorship, good corporate governance, transparency","PeriodicalId":416067,"journal":{"name":"BISMA: Jurnal Bisnis dan Manajemen","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127113317","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-31DOI: 10.19184/bisma.v16i1.23972
I. Putra, R. W. N. Wijaya, Devina Tasya Noverin
This research was conducted to find effective strategies that influence decisions on using digital wallets on e-marketplaces. In this case, the authors compare the influence of the promotion mix factor carried out by the Tokopedia and Shopee marketplaces to see which promotional strategies are effective for driving decisions on using digital wallets. This research was conducted by using statistical testing methods on the data from the questionnaire collected from 155 respondents. As a result, it was found that both Tokopedia and Shopee both had a promotion mix that had a significant effect on the use of digital wallet services. It's just that when compared, Shopee's promotion mix is more effective than Tokopedia’s because they excel in two aspects, namely sales promotion and direct marketing. Meanwhile, Tokopedia only excels in the advertising aspect. Keywords: decision of use, digital wallet, e-marketplace, financial technology, promotion mix.
{"title":"PERBANDINGAN PENGARUH PROMOTION MIX TERHADAP KEPUTUSAN PENGGUNAAN DIGITAL WALLET PADA E-MARKETPLACE TOKOPEDIA DAN SHOPEE","authors":"I. Putra, R. W. N. Wijaya, Devina Tasya Noverin","doi":"10.19184/bisma.v16i1.23972","DOIUrl":"https://doi.org/10.19184/bisma.v16i1.23972","url":null,"abstract":"This research was conducted to find effective strategies that influence decisions on using digital wallets on e-marketplaces. In this case, the authors compare the influence of the promotion mix factor carried out by the Tokopedia and Shopee marketplaces to see which promotional strategies are effective for driving decisions on using digital wallets. This research was conducted by using statistical testing methods on the data from the questionnaire collected from 155 respondents. As a result, it was found that both Tokopedia and Shopee both had a promotion mix that had a significant effect on the use of digital wallet services. It's just that when compared, Shopee's promotion mix is more effective than Tokopedia’s because they excel in two aspects, namely sales promotion and direct marketing. Meanwhile, Tokopedia only excels in the advertising aspect. \u0000Keywords: decision of use, digital wallet, e-marketplace, financial technology, promotion mix.","PeriodicalId":416067,"journal":{"name":"BISMA: Jurnal Bisnis dan Manajemen","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128927849","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-31DOI: 10.19184/bisma.v16i1.13804
Duwi Yunitasari, A. Firdaus
Indonesia and the Philippines are agrarian island countries, where there are spatial linkages which can be seen from the value of Gross Regional Domestic Product (GRDP) of the two countries. This study aims to analyze how the spatial dependencies of GRDP between provinces in Indonesia and between regions in the Philippines. In addition, it also aims to see the influence of the Government’s Original Local Revenue (PAD) on GRDP. The analytical tool used in this study is Moran's I, Lagrange Multiplier (LM) Test, Ordinary Least Square, Spatial Autoregressive Model (SAR), and Spatial Error Model (SEM) using Geoda software. The results of the analysis show that there is spatial dependencies in the two countries with clustered patterns, in which if the GRDP in the study area increases, it will increase the GRDP value in the surrounding area or those in direct contact. Based on the results of the analysis, the SAR model is the best model because it can be used to model economic growth in Indonesia and the Philippines. The results of modeling between provinces in Indonesia show that PAD has a significant effect on GRDP. The results of inter-provincial modeling in Indonesia show that PAD has a significant influence on GRDP. The same thing is also seen in the results of modeling between regions in the Philippines, which also shows that PAD has a significant influence on GRDP. Keywords: GRDP, LM, Moran’s I, SAR, Spatial Dependencies
印度尼西亚和菲律宾都是农业岛国，从两国的区域国内生产总值(GRDP)的价值可以看出，这两个国家存在空间联系。本研究旨在分析印尼省与省之间、菲律宾地区与地区之间的空间依赖关系。此外，它还旨在了解政府原始地方收入(PAD)对GRDP的影响。本研究使用的分析工具是Moran’s I，拉格朗日乘数(LM)检验，普通最小二乘法，空间自回归模型(SAR)和空间误差模型(SEM)，使用Geoda软件。分析结果表明，两国具有空间依赖性，研究区GRDP增加，会带动周边或直接接触区域的GRDP值增加。根据分析结果，SAR模型是最好的模型，因为它可以用来模拟印度尼西亚和菲律宾的经济增长。印尼各省间模型分析结果表明，PAD对GRDP有显著影响。印尼省际模型结果表明，PAD对GRDP有显著影响。在菲律宾不同区域间的建模结果中也可以看到同样的情况，这也表明PAD对GRDP有显著的影响。关键词:GRDP, LM, Moran 's I, SAR，空间依赖性
{"title":"ANALISIS SPASIAL KETERKAITAN PEREKONOMIAN WILAYAH DAN PENDAPATAN DAERAH DI INDONESIA DAN FILIPINA","authors":"Duwi Yunitasari, A. Firdaus","doi":"10.19184/bisma.v16i1.13804","DOIUrl":"https://doi.org/10.19184/bisma.v16i1.13804","url":null,"abstract":"Indonesia and the Philippines are agrarian island countries, where there are spatial linkages which can be seen from the value of Gross Regional Domestic Product (GRDP) of the two countries. This study aims to analyze how the spatial dependencies of GRDP between provinces in Indonesia and between regions in the Philippines. In addition, it also aims to see the influence of the Government’s Original Local Revenue (PAD) on GRDP. The analytical tool used in this study is Moran's I, Lagrange Multiplier (LM) Test, Ordinary Least Square, Spatial Autoregressive Model (SAR), and Spatial Error Model (SEM) using Geoda software. The results of the analysis show that there is spatial dependencies in the two countries with clustered patterns, in which if the GRDP in the study area increases, it will increase the GRDP value in the surrounding area or those in direct contact. Based on the results of the analysis, the SAR model is the best model because it can be used to model economic growth in Indonesia and the Philippines. The results of modeling between provinces in Indonesia show that PAD has a significant effect on GRDP. The results of inter-provincial modeling in Indonesia show that PAD has a significant influence on GRDP. The same thing is also seen in the results of modeling between regions in the Philippines, which also shows that PAD has a significant influence on GRDP. \u0000Keywords: GRDP, LM, Moran’s I, SAR, Spatial Dependencies","PeriodicalId":416067,"journal":{"name":"BISMA: Jurnal Bisnis dan Manajemen","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121243998","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-31DOI: 10.19184/bisma.v16i1.28234
Yulia Novifita Sari, S. Amin, Dwi Kurniawan
Work-life balance is an important issue that the company must consider because it will affect productivity, satisfaction, and employee performance. This study investigates how work-life balance is related to employee performance with positive emotions as the mediation variable at PT Telkom Indonesia (Persero) Tbk-Witel Jambi. The sampling method used is probability sampling techniques with simple random sampling. The data was collected using an electronic questionnaire to 120 respondents and data analysis using smart pls 3.3.3 software. The results showed that work-life balance has a positive but insignificant relationship with performance. In contrast, the work-life balance variable has a positive and significant relationship with positive emotions, and positive emotions are positively and significantly related to employee performance. In addition, positive emotions fully mediate the relationship between work-life balance and employee performance. It implies increasing employee performance, which can be conducted through increasing positive emotions. Keywords: employee performance, positive emotions, PT. Telkom Indonesia (Persero) Tbk, work-life balance
工作与生活的平衡是公司必须考虑的一个重要问题，因为它会影响生产力、满意度和员工的表现。本研究以积极情绪为中介变量，探讨印尼电信公司(Persero) Tbk-Witel Jambi的工作与生活平衡对员工绩效的影响。采用的抽样方法是简单随机抽样的概率抽样技术。采用电子问卷对120名调查对象进行数据收集，并采用smart pls 3.3.3软件进行数据分析。结果显示，工作与生活的平衡对绩效有显著的正向影响。而工作生活平衡变量与积极情绪之间存在显著正相关，积极情绪与员工绩效之间存在显著正相关。此外，积极情绪在工作与生活平衡与员工绩效的关系中起着充分的中介作用。它意味着提高员工绩效，这可以通过增加积极情绪来实现。关键词:员工绩效，积极情绪，PT. Telkom Indonesia (Persero) Tbk，工作与生活平衡
{"title":"MEDIATING EFFECT OF POSITIVE EMOTIONS ON WORK-LIFE BALANCE AND EMPLOYEE PERFORMANCE","authors":"Yulia Novifita Sari, S. Amin, Dwi Kurniawan","doi":"10.19184/bisma.v16i1.28234","DOIUrl":"https://doi.org/10.19184/bisma.v16i1.28234","url":null,"abstract":"Work-life balance is an important issue that the company must consider because it will affect productivity, satisfaction, and employee performance. This study investigates how work-life balance is related to employee performance with positive emotions as the mediation variable at PT Telkom Indonesia (Persero) Tbk-Witel Jambi. The sampling method used is probability sampling techniques with simple random sampling. The data was collected using an electronic questionnaire to 120 respondents and data analysis using smart pls 3.3.3 software. The results showed that work-life balance has a positive but insignificant relationship with performance. In contrast, the work-life balance variable has a positive and significant relationship with positive emotions, and positive emotions are positively and significantly related to employee performance. In addition, positive emotions fully mediate the relationship between work-life balance and employee performance. It implies increasing employee performance, which can be conducted through increasing positive emotions. \u0000Keywords: employee performance, positive emotions, PT. Telkom Indonesia (Persero) Tbk, work-life balance","PeriodicalId":416067,"journal":{"name":"BISMA: Jurnal Bisnis dan Manajemen","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133017511","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-31DOI: 10.19184/bisma.v16i1.18001
Ira Puspitadewi Samsuryaningrum, Jekti Rahayu
This study examines the effect of perceived usefulness and perceived ease of use on behavioral intention to use and actual use of information technology in Micro, Small, and Medium Enterprises (MSMEs). The sample of this study consisted of 40 respondents as the owners of MSMEs in Panti District, Jember Regency, which was taken by accidental sampling technique. SEM analysis was used to analyze research data. The results showed that perceived usefulness and perceived ease of use have significant effects on behavioral intention to use information technology. Perceived usefulness and perceived ease of use significantly affect the actual use of information technology. Results also showed that behavioral intention to use has a significant effect on the actual use of information technology. However, perceived usefulness through behavioral intention to use and perceived ease of use through behavioral intention to use did not significantly affect the actual use of information technology at MSME in Panti District, Jember Regency. Keywords: actual use, behavioral intention to use, e-commerce, perceived ease of use, perceived usefulness
{"title":"ANALISIS ADOPSI PENERIMAAN TEKNOLOGI INFORMASI OLEH USAHA MIKRO, KECIL, DAN MENENGAH DI KECAMATAN PANTI KABUPATEN JEMBER","authors":"Ira Puspitadewi Samsuryaningrum, Jekti Rahayu","doi":"10.19184/bisma.v16i1.18001","DOIUrl":"https://doi.org/10.19184/bisma.v16i1.18001","url":null,"abstract":"This study examines the effect of perceived usefulness and perceived ease of use on behavioral intention to use and actual use of information technology in Micro, Small, and Medium Enterprises (MSMEs). The sample of this study consisted of 40 respondents as the owners of MSMEs in Panti District, Jember Regency, which was taken by accidental sampling technique. SEM analysis was used to analyze research data. The results showed that perceived usefulness and perceived ease of use have significant effects on behavioral intention to use information technology. Perceived usefulness and perceived ease of use significantly affect the actual use of information technology. Results also showed that behavioral intention to use has a significant effect on the actual use of information technology. However, perceived usefulness through behavioral intention to use and perceived ease of use through behavioral intention to use did not significantly affect the actual use of information technology at MSME in Panti District, Jember Regency. \u0000Keywords: actual use, behavioral intention to use, e-commerce, perceived ease of use, perceived usefulness","PeriodicalId":416067,"journal":{"name":"BISMA: Jurnal Bisnis dan Manajemen","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125282678","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-31DOI: 10.19184/bisma.v16i1.24923
Ema Desia Prajitiasari, G. Wulandari, Vellya Wahyu Nur Istianti
This study aims to analyze the effect of workload, work-life quality, and organizational commitment on employee performance at the Regional Disaster Management Agency (BPBD) of Jember Regency. The research sample consisted of 60 BPBD employees of Jember Regency, which was taken based on the census sampling technique. Data were analyzed using multiple linear regression. The results showed that workload, work-life quality, and organizational commitment had a significant positive effect on the performance of BPBD employees in Jember Regency. Therefore, BPBD Jember should design the workload according to performance standards, improve the quality of the physical work environment, and involve employees in every performance improvement discussion to increase organizational commitment. Keywords : organizational commitment, performance, work-life quality, workload
{"title":"PENGARUH BEBAN KERJA, KUALITAS KEHIDUPAN KERJA, DAN KOMITMEN ORGANISASI TERHADAP KINERJA PEGAWAI BPBD KABUPATEN JEMBER","authors":"Ema Desia Prajitiasari, G. Wulandari, Vellya Wahyu Nur Istianti","doi":"10.19184/bisma.v16i1.24923","DOIUrl":"https://doi.org/10.19184/bisma.v16i1.24923","url":null,"abstract":"This study aims to analyze the effect of workload, work-life quality, and organizational commitment on employee performance at the Regional Disaster Management Agency (BPBD) of Jember Regency. The research sample consisted of 60 BPBD employees of Jember Regency, which was taken based on the census sampling technique. Data were analyzed using multiple linear regression. The results showed that workload, work-life quality, and organizational commitment had a significant positive effect on the performance of BPBD employees in Jember Regency. Therefore, BPBD Jember should design the workload according to performance standards, improve the quality of the physical work environment, and involve employees in every performance improvement discussion to increase organizational commitment. \u0000Keywords : organizational commitment, performance, work-life quality, workload","PeriodicalId":416067,"journal":{"name":"BISMA: Jurnal Bisnis dan Manajemen","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115019920","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-31DOI: 10.19184/bisma.v16i1.27814
Agung Wahyu Wicaksono, Darmawanta Sembiring, Arief Rusdiansyah, Parjan Parjan
This study discusses in detail the impact of job design on the job satisfaction of the treasurer of THRDA. Furthermore, the intervening variables that mediate the relationship between job design and job satisfaction will also be identified. These variables are remuneration, quality of work-life, promotion, teamwork, participative leadership, and organizational motivation. This research uses the quantitative method. The path analysis was operated using the Smart PLS application to analyze the data. The research instrument used is a questionnaire distributed to all treasurers of THRDA in Indonesia. Thirty-four treasurers out of 64 treasurers have filled out the questionnaire. The results showed that the job design of the treasurer did not affect the job satisfaction of the treasurer. Meanwhile, job design through the intervening variable has a significant indirect effect on the job satisfaction of the treasurer. Thus, the intervening variable has succeeded in fully mediating the relationship between job design and job satisfaction of the treasurer. Keywords: job design, job satisfaction, treasurer
{"title":"I HATE MY JOB : PERSPECTIVE DARI JOB DESIGN & JOB SATISFACTION","authors":"Agung Wahyu Wicaksono, Darmawanta Sembiring, Arief Rusdiansyah, Parjan Parjan","doi":"10.19184/bisma.v16i1.27814","DOIUrl":"https://doi.org/10.19184/bisma.v16i1.27814","url":null,"abstract":"This study discusses in detail the impact of job design on the job satisfaction of the treasurer of THRDA. Furthermore, the intervening variables that mediate the relationship between job design and job satisfaction will also be identified. These variables are remuneration, quality of work-life, promotion, teamwork, participative leadership, and organizational motivation. This research uses the quantitative method. The path analysis was operated using the Smart PLS application to analyze the data. The research instrument used is a questionnaire distributed to all treasurers of THRDA in Indonesia. Thirty-four treasurers out of 64 treasurers have filled out the questionnaire. The results showed that the job design of the treasurer did not affect the job satisfaction of the treasurer. Meanwhile, job design through the intervening variable has a significant indirect effect on the job satisfaction of the treasurer. Thus, the intervening variable has succeeded in fully mediating the relationship between job design and job satisfaction of the treasurer. \u0000Keywords: job design, job satisfaction, treasurer","PeriodicalId":416067,"journal":{"name":"BISMA: Jurnal Bisnis dan Manajemen","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129227291","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-31DOI: 10.19184/bisma.v15i1.21960
Fitriani Rahayu, C. Barkah, A. Chan, Pratami Wulan Tresna
Consumers have a high level of satisfaction with the quality of taste, flavour variants, packaging quality, price, and service quality of Sambel Gendang, while consumers have a low level of satisfaction with the level of spiciness of the product. This study aims to investigate the level of consumer satisfaction and formulate product strategy improvements to be proposed by considering customer satisfaction. Therefore, consumers can repurchase the products and become Sambel Gendang customers. This research uses descriptive analysis research with a quantitative approach. The population of this study was Sambel Gendang consumers. A total of 60 people were taken as samples by using probability sampling technique, and simple random sampling method. The results of this study revealed that 43.3% of respondents were satisfied with the taste quality, 41.7% were dissatisfied with the level of spiciness, 35% were satisfied with the flavour variant, 53.3% were satisfied with the packaging, 41.7% were satisfied with the price, 46.7% were satisfied with the service quality. The proposed marketing strategy by considering customer satisfaction is focused on product and promotion strategies to increase the sales market. Keywords: business, customer satisfaction, product, marketing strategies.
{"title":"ANALISIS KEPUASAN KONSUMEN TERHADAP PRODUK SAMBAL KEMASAN UNTUK FORMULASI PERBAIKAN STRATEGI PRODUK","authors":"Fitriani Rahayu, C. Barkah, A. Chan, Pratami Wulan Tresna","doi":"10.19184/bisma.v15i1.21960","DOIUrl":"https://doi.org/10.19184/bisma.v15i1.21960","url":null,"abstract":"Consumers have a high level of satisfaction with the quality of taste, flavour variants, packaging quality, price, and service quality of Sambel Gendang, while consumers have a low level of satisfaction with the level of spiciness of the product. This study aims to investigate the level of consumer satisfaction and formulate product strategy improvements to be proposed by considering customer satisfaction. Therefore, consumers can repurchase the products and become Sambel Gendang customers. This research uses descriptive analysis research with a quantitative approach. The population of this study was Sambel Gendang consumers. A total of 60 people were taken as samples by using probability sampling technique, and simple random sampling method. The results of this study revealed that 43.3% of respondents were satisfied with the taste quality, 41.7% were dissatisfied with the level of spiciness, 35% were satisfied with the flavour variant, 53.3% were satisfied with the packaging, 41.7% were satisfied with the price, 46.7% were satisfied with the service quality. The proposed marketing strategy by considering customer satisfaction is focused on product and promotion strategies to increase the sales market. \u0000Keywords: business, customer satisfaction, product, marketing strategies.","PeriodicalId":416067,"journal":{"name":"BISMA: Jurnal Bisnis dan Manajemen","volume":"180 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114589319","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-31DOI: 10.19184/bisma.v15i1.25015
Abdul Muhsyi, Salma Fauziyyah, Khanifatul Khusna, Alif Mirzania
The creative industry is one of the industries that currently supports the Indonesian economy. The purpose of this study is to formulate the distribution model of Jember's creative industry towards the international market. This study is quantitative-descriptive research conducted in Jember using SMEs as population. Furthermore, samples were taken by using a non-probability sampling technique with a convenience sampling method. The analytical tool used in this study was a fishbone diagram. The results of the fishbone diagram analysis showed several causes of SMEs growth problems such as the lack of HR skills in foreign languages, the inadequate of sophisticated technology in business, and the minimal amount of business capital. The inappropriate adoption of the technology was then identified as the root cause of the problem. Thus, the distribution model for the creative industry to increase competitiveness in the international market is the technology application in every element of the SMEs. Keywords: creative industry, distribution model, fishbone diagram, international market
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