Pub Date : 2019-07-30DOI: 10.26623/THEMESSENGER.V11I2.1273
Rini Darmastuti, Sri Winarso Martyas Edi, Erwien Christianto, T. S. Prabawa
The Salatiga community is unique than other communities. It lies in the identity they have. Salatiga community had always interacted with the migrants, since the Dutch colonial era. Logically, interactions with migrants will influence the identity of the Salatiga community. In fact, the identity of the Salatiga community still present to this day. Interaction with migrants actually create tolerance. Using a constructivist approach, this paper attempts to construct the identity of Salatiga community. This article using qualitative method with an ethnographic approach to communication. Based on the analysis conducted, as the first place, the construction of Salatiga community identity is the manifestation of Raden Mas Said’s doctrine which emphasizes on togetherness, and accepting others. Secondly, the doctrine of Raden Mas Said become a basic for the emergence of multiculturalism understanding in the lives of the Salatiga community. Thirdly, the identity of the Salatiga community is a symbol of tolerance.
{"title":"Understanding the Meaning of Self-Identity Construction of Salatiga Community","authors":"Rini Darmastuti, Sri Winarso Martyas Edi, Erwien Christianto, T. S. Prabawa","doi":"10.26623/THEMESSENGER.V11I2.1273","DOIUrl":"https://doi.org/10.26623/THEMESSENGER.V11I2.1273","url":null,"abstract":"The Salatiga community is unique than other communities. It lies in the identity they have. Salatiga community had always interacted with the migrants, since the Dutch colonial era. Logically, interactions with migrants will influence the identity of the Salatiga community. In fact, the identity of the Salatiga community still present to this day. Interaction with migrants actually create tolerance. Using a constructivist approach, this paper attempts to construct the identity of Salatiga community. This article using qualitative method with an ethnographic approach to communication. Based on the analysis conducted, as the first place, the construction of Salatiga community identity is the manifestation of Raden Mas Said’s doctrine which emphasizes on togetherness, and accepting others. Secondly, the doctrine of Raden Mas Said become a basic for the emergence of multiculturalism understanding in the lives of the Salatiga community. Thirdly, the identity of the Salatiga community is a symbol of tolerance.","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2019-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48691067","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-07-30DOI: 10.26623/THEMESSENGER.V11I2.1173
F. Sukmono, F. Junaedi
One of the most prominent online community media in Muhammadiyah is pwnu.co (https://pwmu.co/) that published by the Regional Office of Muhammadiyah (PWM) East Java. This article departs from an interest of the writing team to find out how citizen journalism-based media management works in the online community media, especially pwmu.co. This study itself uses a case study method by collecting data using in-depth interviews, then selecting informants using purposive sampling or criterion-based selection. In this study, informants were pwmu.co editors, while observations were made by looking carefully at the pwmu.co editorial room. The result demonstrates that community media management executed by pwmu.co accentuates citizen journalism principles and voluntarily actions to resolve their works relating to collecting news. Journalists and reporters in this community are citizen journalist that comes from Muhammadiyah people and they are trained through a series of the workshop by the editors of pwmu.co.
{"title":"Citizen Journalism and Online Community Media: A Case Study of pwmu.co","authors":"F. Sukmono, F. Junaedi","doi":"10.26623/THEMESSENGER.V11I2.1173","DOIUrl":"https://doi.org/10.26623/THEMESSENGER.V11I2.1173","url":null,"abstract":"One of the most prominent online community media in Muhammadiyah is pwnu.co (https://pwmu.co/) that published by the Regional Office of Muhammadiyah (PWM) East Java. This article departs from an interest of the writing team to find out how citizen journalism-based media management works in the online community media, especially pwmu.co. This study itself uses a case study method by collecting data using in-depth interviews, then selecting informants using purposive sampling or criterion-based selection. In this study, informants were pwmu.co editors, while observations were made by looking carefully at the pwmu.co editorial room. The result demonstrates that community media management executed by pwmu.co accentuates citizen journalism principles and voluntarily actions to resolve their works relating to collecting news. Journalists and reporters in this community are citizen journalist that comes from Muhammadiyah people and they are trained through a series of the workshop by the editors of pwmu.co.","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2019-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49075322","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-07-30DOI: 10.26623/THEMESSENGER.V11I2.1318
Prof. Tareq Nael Hashem
Attracting new customers means to take novel measures by stores. Nowadays, stores are designed in order to guarantee a fast purchase decision by customers. The current study seeks to understand the role of visual merchandise on decision of purchasers to buy a certain item. The variables taken into considerations are color, landscaping, texture, communication and Décor. Sample of study consisted of 1000 individuals from commercial complexes and malls in Jordan. Through the quantitative approach depending on self-administered questionnaire, results of study indicated that color and landscaping are the most influential factors that may influence the purchase decision of individuals, followed by texture, communications, and décor. The study therefore recommends that store managers should pay more attention to the details of the stores in a way that matches the taste of people who attend these stores.
{"title":"The Role of Visual Merchandise in Changing the Purchase Decision of Shoppers within Retail Stores in Jordan","authors":"Prof. Tareq Nael Hashem","doi":"10.26623/THEMESSENGER.V11I2.1318","DOIUrl":"https://doi.org/10.26623/THEMESSENGER.V11I2.1318","url":null,"abstract":"Attracting new customers means to take novel measures by stores. Nowadays, stores are designed in order to guarantee a fast purchase decision by customers. The current study seeks to understand the role of visual merchandise on decision of purchasers to buy a certain item. The variables taken into considerations are color, landscaping, texture, communication and Décor. Sample of study consisted of 1000 individuals from commercial complexes and malls in Jordan. Through the quantitative approach depending on self-administered questionnaire, results of study indicated that color and landscaping are the most influential factors that may influence the purchase decision of individuals, followed by texture, communications, and décor. The study therefore recommends that store managers should pay more attention to the details of the stores in a way that matches the taste of people who attend these stores.","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2019-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44927306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-07-30DOI: 10.26623/THEMESSENGER.V11I2.1194
Rahma Rahma Santhi Zinaida, Siti Lady Havivi
The National Commission on Violence Against Women in Indonesia through their website, release that there are three women who become victims of sexual violence every two hours. Kalyanamitra was chosen as the subject of the study because there are not many NGO’s committed in protecting women's rights in Indonesia that have survived for more than 33 years. This study aims to explain how the communication strategy has been done in this organization through their official website. The important of doing this study is that can inspire other NGO’s to optimize the use of online media. The theories used in this study are Media Rich Theory (MRT). This study use interpretative paradigm with the type of research is qualitative descriptive. Data were collected by using content analysis from website https://www.kalyanamitra.or.id/#. As the result, Kalyanamitra has done effective communication strategy by using techniques such as canalizing, informative, persuasive, and also educative.
{"title":"Understanding the Communication Strategy of Women's Rights Protection in the Digital Era through Website","authors":"Rahma Rahma Santhi Zinaida, Siti Lady Havivi","doi":"10.26623/THEMESSENGER.V11I2.1194","DOIUrl":"https://doi.org/10.26623/THEMESSENGER.V11I2.1194","url":null,"abstract":"The National Commission on Violence Against Women in Indonesia through their website, release that there are three women who become victims of sexual violence every two hours. Kalyanamitra was chosen as the subject of the study because there are not many NGO’s committed in protecting women's rights in Indonesia that have survived for more than 33 years. This study aims to explain how the communication strategy has been done in this organization through their official website. The important of doing this study is that can inspire other NGO’s to optimize the use of online media. The theories used in this study are Media Rich Theory (MRT). This study use interpretative paradigm with the type of research is qualitative descriptive. Data were collected by using content analysis from website https://www.kalyanamitra.or.id/#. As the result, Kalyanamitra has done effective communication strategy by using techniques such as canalizing, informative, persuasive, and also educative.","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2019-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46130254","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-07-30DOI: 10.26623/THEMESSENGER.V11I2.1317
S. Liem, R. Marta, Hana Panggabean
District Health Office of North Lombok Regency is developed a Public Service Announcement (PSA) to dealing with high stunting prevalence, by inform people about poor sanitation behavior and stunting. Using SaniFOAM framework, this study aimed to critically analyzed the sanitation behavior, its setting, narratives, images, conversations conveyed by the PSA and their intertextuality with socio-cultural background of the rural society, to see if it’s an effective communication media in advocating public to stop open defecation. Fairclough’s Critical Discourse Analysis used to identify what sanitation behavior to change; social norms including potential sanctions or enforcement leading to behavior change; required knowledge, and sources of social support to adopting healthier behavior; and to realize the individual and community attitudes, and values as drivers for the change. The result indicated handwashing was not reminded; believing in shaman allowed them to spread knowledge and motivate improved attitudes toward environmental health.
{"title":"Sanitation Behavior and Risk of Stunting: Understanding the Discourse of a Public Service Announcement","authors":"S. Liem, R. Marta, Hana Panggabean","doi":"10.26623/THEMESSENGER.V11I2.1317","DOIUrl":"https://doi.org/10.26623/THEMESSENGER.V11I2.1317","url":null,"abstract":"District Health Office of North Lombok Regency is developed a Public Service Announcement (PSA) to dealing with high stunting prevalence, by inform people about poor sanitation behavior and stunting. Using SaniFOAM framework, this study aimed to critically analyzed the sanitation behavior, its setting, narratives, images, conversations conveyed by the PSA and their intertextuality with socio-cultural background of the rural society, to see if it’s an effective communication media in advocating public to stop open defecation. Fairclough’s Critical Discourse Analysis used to identify what sanitation behavior to change; social norms including potential sanctions or enforcement leading to behavior change; required knowledge, and sources of social support to adopting healthier behavior; and to realize the individual and community attitudes, and values as drivers for the change. The result indicated handwashing was not reminded; believing in shaman allowed them to spread knowledge and motivate improved attitudes toward environmental health.","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2019-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46455675","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-06-02DOI: 10.26623/THEMESSENGER.V11I1A.821
F. Shriedeh
Building a brand with strong equity is a vital element for differentiation and competitiveness, especially in today’s highly competitive medical tourism. The literature indicated that Jordan has weak medical tourism brand equity. The contribution of customer relationship management and service quality in developing brand equity can’t be ignored. Studies on marketing activities towards building brand equity remain limited. Accordingly, 650 self-administrated questionnaires were distributed to outpatient medical tourists in Amman’s five biggest hospitals using systematic sampling. After screening, 454 surveys were used for analysis using structural equation modelling. The results indicated that customer relationship management significantly impacted service quality and brand equity. Service quality strongly influenced brand equity, and brand equity was enhanced indirectly through service quality. This study highlighted the importance of such factors on brand equity-building activities in Jordanian medical tourism context. Further research is recommended to expand the proposed model.
{"title":"Strategic Factors for Building Brand Equity: Jordan Medical Tourism","authors":"F. Shriedeh","doi":"10.26623/THEMESSENGER.V11I1A.821","DOIUrl":"https://doi.org/10.26623/THEMESSENGER.V11I1A.821","url":null,"abstract":"Building a brand with strong equity is a vital element for differentiation and competitiveness, especially in today’s highly competitive medical tourism. The literature indicated that Jordan has weak medical tourism brand equity. The contribution of customer relationship management and service quality in developing brand equity can’t be ignored. Studies on marketing activities towards building brand equity remain limited. Accordingly, 650 self-administrated questionnaires were distributed to outpatient medical tourists in Amman’s five biggest hospitals using systematic sampling. After screening, 454 surveys were used for analysis using structural equation modelling. The results indicated that customer relationship management significantly impacted service quality and brand equity. Service quality strongly influenced brand equity, and brand equity was enhanced indirectly through service quality. This study highlighted the importance of such factors on brand equity-building activities in Jordanian medical tourism context. Further research is recommended to expand the proposed model.","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2019-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44764491","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-06-02DOI: 10.26623/THEMESSENGER.V11I1A.823
Soo Hoo Pin Lick
The real negotiation world particularly cross-cultural negotiation is very challenging and competitive compared to domestic negotiation as each party needs to have cultural intelligence when it comes to international business environment. As many companies are going global, seeking international growth as an importer-exporter, international business negotiation skills are very much needed. The participants in this study were Chinese and Malaysian business negotiators involved in China-Malaysia business. One hundred questionaires were conducted by sending emails or through WeChat to the participants who are based in China. In fact, China’s One Belt One Road’s plan has created plenty of opportunities for Malaysia to collaborate with Chinese government officials and business leaders in different areas. Based on our analysis, we found that between the two groups of Chinese and Malaysian business negotiators, interdependent self-contrual mediated the relation between cultural norms and interaction goals.
{"title":"A Comparison of China and Malaysia in International Business Negotiation","authors":"Soo Hoo Pin Lick","doi":"10.26623/THEMESSENGER.V11I1A.823","DOIUrl":"https://doi.org/10.26623/THEMESSENGER.V11I1A.823","url":null,"abstract":"The real negotiation world particularly cross-cultural negotiation is very challenging and competitive compared to domestic negotiation as each party needs to have cultural intelligence when it comes to international business environment. As many companies are going global, seeking international growth as an importer-exporter, international business negotiation skills are very much needed. The participants in this study were Chinese and Malaysian business negotiators involved in China-Malaysia business. One hundred questionaires were conducted by sending emails or through WeChat to the participants who are based in China. In fact, China’s One Belt One Road’s plan has created plenty of opportunities for Malaysia to collaborate with Chinese government officials and business leaders in different areas. Based on our analysis, we found that between the two groups of Chinese and Malaysian business negotiators, interdependent self-contrual mediated the relation between cultural norms and interaction goals.","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":"1 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2019-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41692246","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-06-02DOI: 10.26623/THEMESSENGER.V11I1A.827
L. Suppiah, Mohd. Khairie Ahmad, Assoc. Prof. Dr. Fatimah Yusof
Literatures proposed that culture does influence the success of leadership communication. Mahathir was criticised to be a leader who promotes the betterment of the majority community and marginalised the Indians. Despite of that, the Indians in Malaysia showed advancement in various sectors including politics, economy and social. Therefore, this exploratory study aims to bridge the gap by investigating the attributes that link between Mahathir’s leadership communication and Indian community. Qualitative methodology was utilized and data were collected through a series of intensive interviews with 15 informants consists of Indian political, non-governmental organisation and community representatives. Based on the thematic analysis, two main attributes that strongly link to Indian culture were identified: leadership communication conception (Sattva Guna) and characteristics of good leadership communication (Sattva characteristics). This study has contributed to enhance understanding of leadership communication from multi-cultural context, specifically about the Indian’s cultural conceptions.
{"title":"Leadership Communication Conception of Malaysian Hindus and its Relevancy to Mahathir’s Leadership","authors":"L. Suppiah, Mohd. Khairie Ahmad, Assoc. Prof. Dr. Fatimah Yusof","doi":"10.26623/THEMESSENGER.V11I1A.827","DOIUrl":"https://doi.org/10.26623/THEMESSENGER.V11I1A.827","url":null,"abstract":"Literatures proposed that culture does influence the success of leadership communication. Mahathir was criticised to be a leader who promotes the betterment of the majority community and marginalised the Indians. Despite of that, the Indians in Malaysia showed advancement in various sectors including politics, economy and social. Therefore, this exploratory study aims to bridge the gap by investigating the attributes that link between Mahathir’s leadership communication and Indian community. Qualitative methodology was utilized and data were collected through a series of intensive interviews with 15 informants consists of Indian political, non-governmental organisation and community representatives. Based on the thematic analysis, two main attributes that strongly link to Indian culture were identified: leadership communication conception (Sattva Guna) and characteristics of good leadership communication (Sattva characteristics). This study has contributed to enhance understanding of leadership communication from multi-cultural context, specifically about the Indian’s cultural conceptions.","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2019-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49228777","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-06-02DOI: 10.26623/THEMESSENGER.V11I1A.1249
Y. Hamid, Assoc. Prof. Dr. Rosli Mohammed, Mohd. Khairie Ahmad
This research aims at exploring the effect of the press freedom on the newspapers’ framing of the issue of corruption in Sudan. A qualitative method was adopted using in-depth interviews to adequately explore the perspectives of the Sudanese journalists and editors towards the press freedom effect on the Sudanese newspapers in terms of framing the issues of corruption. A purposeful sampling was employed in selecting 20 Sudanese journalists and editors across both the governmental and private newspapers. Therefore, the study has significantly contributed to the overall perspectives of how newspapers framing affects public awareness about corruption and possible remedies in Sudan. The findings revealed that the legislation is significant in developing the press industry which has a great role in addressing the issues of corruptions.
{"title":"Effect of Press Freedom on Sudanese Newspapers Framing of Corruption Issues","authors":"Y. Hamid, Assoc. Prof. Dr. Rosli Mohammed, Mohd. Khairie Ahmad","doi":"10.26623/THEMESSENGER.V11I1A.1249","DOIUrl":"https://doi.org/10.26623/THEMESSENGER.V11I1A.1249","url":null,"abstract":"This research aims at exploring the effect of the press freedom on the newspapers’ framing of the issue of corruption in Sudan. A qualitative method was adopted using in-depth interviews to adequately explore the perspectives of the Sudanese journalists and editors towards the press freedom effect on the Sudanese newspapers in terms of framing the issues of corruption. A purposeful sampling was employed in selecting 20 Sudanese journalists and editors across both the governmental and private newspapers. Therefore, the study has significantly contributed to the overall perspectives of how newspapers framing affects public awareness about corruption and possible remedies in Sudan. The findings revealed that the legislation is significant in developing the press industry which has a great role in addressing the issues of corruptions.","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2019-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49334499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-06-02DOI: 10.26623/THEMESSENGER.V11I1A.832
Revathy Amadera Lingam, Norizah Aripin
The term flaming refers to offensive language such as swearing, insults and hating comments. Anonymity renders an environment that encourages irresponsible acts by people to display offensive behaviors. The aim of this study is to examine the role of anonymity in the flaming activity in Malaysia. The Uses and gratification Theory was proposed in order to explain flaming and its relation to anonymity. In-depth interview was conducted with 10 flamers of YouTube and the data was analyzed thematically. The results concludes that most of the flamers kept their identity anonymous due privacy concerns and for the freedom of speech. The rest of the flamers used their real name as a form of publicity, identity defining and to boost their self-confidence. This study contributes practically in the enrichment of the data on flaming for the concerning parties such as Malaysian Communications and Multimedia Commission, and Cyber Security Malaysia.
{"title":"The Role of Anonymity in the Flaming Activity on YouTube in Malaysia","authors":"Revathy Amadera Lingam, Norizah Aripin","doi":"10.26623/THEMESSENGER.V11I1A.832","DOIUrl":"https://doi.org/10.26623/THEMESSENGER.V11I1A.832","url":null,"abstract":"The term flaming refers to offensive language such as swearing, insults and hating comments. Anonymity renders an environment that encourages irresponsible acts by people to display offensive behaviors. The aim of this study is to examine the role of anonymity in the flaming activity in Malaysia. The Uses and gratification Theory was proposed in order to explain flaming and its relation to anonymity. In-depth interview was conducted with 10 flamers of YouTube and the data was analyzed thematically. The results concludes that most of the flamers kept their identity anonymous due privacy concerns and for the freedom of speech. The rest of the flamers used their real name as a form of publicity, identity defining and to boost their self-confidence. This study contributes practically in the enrichment of the data on flaming for the concerning parties such as Malaysian Communications and Multimedia Commission, and Cyber Security Malaysia.","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2019-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47626714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：