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LA PROMOCIÓN TURÍSTICA DE SICILIA A TRAVÉS DE LA SAGA AUDIOVISUAL DE “EL COMISARIO MONTALBANO” 通过“蒙塔尔巴诺专员”的视听传奇来促进西西里岛的旅游业
IF 1.3 Q1 Social Sciences Pub Date : 2020-12-18 DOI: 10.33115/UDG_BIB/CP.V9I19.22502
F. Cabezuelo-Lorenzo, Jorge Miranda-Galbe, Beltrán Gutiérrez-Jiménez
La saga audiovisual de El comisario Montalbano (Il commissario Montalbano, 1999-2020, RAI) ha supuesto un excelente escenario para la promocion turistica de Sicilia. Ademas, la serie supone un ejemplo de caso de exito digno de analisis fruto de una adaptacion literaria de exito en manos de una television publica y lejos del auge de las plataformas digitales. La aparicion en las librerias y televisiones de medio mundo de las historias del comisario Montalbano, obra de Andrea Camilleri, han hecho que muchas de las localizaciones usadas en la ficcion audiovisual donde trascurren y ambientan muchas de sus historias se hayan convertido en alguno de los lugares mas visitados de la isla por los fans de la serie tanto de Italia como de otros paises del mundo donde la serie es todo un fenomeno mediatico
蒙塔尔巴诺专员(Il commissario Montalbano, 1999-2020, RAI)的视听传奇为西西里岛的旅游推广提供了一个极好的场景。此外,该系列是一个值得分析的成功案例的例子,这是一个成功的文学改编在公共电视手中,远离数字平台的繁荣。librerias和电视机中的aparicion半个世界的故事Montalbano演出、安德烈亚·使用,已使许多部位在影音ficcion trascurren ambientan许多故事已成为岛参观的地方之一系列球迷包括意大利和世界其他国家就是一切系列是一个酷mediatico
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引用次数: 0
VIRTUALIZATION OF EXPERIENCE – EVALUATING NEW COMMUNICATION TOOLS IN TOURISM AND GUIDING 体验的虚拟化——评价旅游和导游的新沟通工具
IF 1.3 Q1 Social Sciences Pub Date : 2020-12-18 DOI: 10.33115/UDG_BIB/CP.V9I19.22521
T. Duda
In the modern world, tourism is perceived as the sphere of the most frequent meetings between representatives of different cultures. The result of intensive traveling and frequent entry into the space of unknown civilizations, they become unprecedented challenges on such a large scale. They include, among others the effectiveness of communication outside of one's own culture, as well as the ability to interpret and sustainably promote cultural and natural spaces, which are increasingly used by the rapidly globalizing tourism market. 
在现代世界,旅游业被认为是不同文化代表之间最频繁会面的领域。密集旅行和频繁进入未知文明空间的结果,它们成为前所未有的大规模挑战。除其他外,它们包括在本国文化之外进行交流的有效性,以及解释和可持续推广文化和自然空间的能力,这些空间越来越多地被快速全球化的旅游市场所利用。
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引用次数: 1
Cambios y continuidades en las representaciones del turismo y la sociedad en la tarjeta postal marroquí (1910-2016). 摩洛哥明信片上旅游和社会表现的变化和连续性(1910-2016)。
IF 1.3 Q1 Social Sciences Pub Date : 2020-12-18 DOI: 10.33115/UDG_BIB/CP.V9I19.22509
Almudena García Manso, A. Barrientos-Báez, David Caldevilla-Domínguez
Las tarjetas postales han sido artefactos culturales propios del turismo de masas. Son, al mismo tiempo, souvenirs y maneras de comunicacion cuyos usos y sentidos son multiples y variados. Como medio de comunicacion, ya anacronico o nostalgico, son objetos de un pasado que nos permite hacer un analisis historico, visual y narrativo de como se retrataban los destinos turisticos, enfatizando el significado y sentido de lo exotico, la superioridad del occidente colonial y la fascinacion por la aventura. Analizar sus cambios, es decir, las transformaciones en las representaciones de ese destino turistico, como se ha ido alterando lo escenificado, suelen tener que ver mucho en como la mirada social del turista y del destino cambian, trastocando estos fragmentos de comunicacion y narrativas de lo subjetivo. Desde una aproximacion cualitativa de las postales turisticas de marruecos (1890-2016), se realiza una revision del desarrollo turistico y politico del pais, de los cambios esteticos y de contenido representativo de la tarjeta postal y de la mirada social hacia lo colonial y decolonial que se percibe en las representaciones de estos fragmentos de papel que, souvenirs o medios de comunicacion, siguen teniendo un lugar como escaparate publicitario de un destino.
明信片一直是大众旅游的文化文物。它们同时也是纪念品和交流方式,其用途和意义是多种多样的。作为一种交流手段,无论是过时的还是怀旧的,它们都是过去的对象,让我们对旅游目的地是如何被描绘的进行历史、视觉和叙事分析,强调异国情调的意义和感觉,殖民西方的优越性和对冒险的迷恋。分析他们的变化,即旅游的目的地,在性能的变化已经医治我的舞台,往往有很多参与比如游客看社会命运的改变,不断沟通,这些碎片和narrativas主观。从摩洛哥明信片turisticas aproximacion定性(1890-2016)进行了分类,订正本旅游发展和政治变革的国家,esteticos内容和代表性的明信片和殖民地社会的目光转向decolonial认为在这些碎片表示纸片、纪念品或媒体沟通,仍然一个地方像一个广告橱窗命运。
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引用次数: 0
Social Advertising and Social Change: Campaigns about Racism in Latin America and Mexico 社会广告与社会变革:拉丁美洲和墨西哥的种族主义运动
IF 1.3 Q1 Social Sciences Pub Date : 2020-07-31 DOI: 10.16997/wpcc.385
Fabiola Fernández Guerra
This article discusses the role of social issue advertising as a tool for social change. It especially focuses on the case of campaigns on racism in Latin America, with a specific focus on racism within Mexico.Analysing Latin American campaigns carried out between 2000 and 2017, this article uses a comparative methodology to identify how the campaigns address the issue of racism. This paper also contemplates campaigns specific to Mexico and the difficulties and successful strategies that have been developed. In order to have a greater impact on the public sphere, it seeks to identify the perspectives that influence the campaign designs as well as develop creative strategies for future campaigns on racism in Mexico.This text also addresses ideas regarding social change, progress and development. Furthermore, it explores the differences between commercial advertising and social issue advertising, discussing common problems faced by social issue campaigns in Mexico and Latin America.
本文讨论了社会问题广告作为社会变革工具的作用。它特别关注拉丁美洲的种族主义运动,特别关注墨西哥境内的种族主义。本文分析了2000年至2017年间开展的拉丁美洲运动,使用比较方法来确定这些运动如何解决种族主义问题。本文还考虑了针对墨西哥的运动以及已经制定的困难和成功的战略。为了在公共领域产生更大的影响,它试图确定影响竞选设计的观点,并为墨西哥未来的种族主义竞选制定创造性的战略。本文还阐述了有关社会变革、进步和发展的想法。此外,它还探讨了商业广告和社会问题广告之间的差异,讨论了墨西哥和拉丁美洲社会问题运动面临的共同问题。
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引用次数: 0
The World According to Dave Trott: An Interview Dave Trott眼中的世界:一个采访
IF 1.3 Q1 Social Sciences Pub Date : 2020-07-31 DOI: 10.16997/wpcc.393
Carl W. Jones
Considered one of the UK’s advertising’s ‘inspiring minds’ (History of Advertising Trust, 2018) creative director, copywriter and author Dave Trott has worked on iconic campaigns for the likes of Toshiba, Holsten Pils, Ariston and Pepsi and with agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott, Walsh Trott Chick Smith and latterly The Gate. As well as consumer product campaigns, Trott has also addressed social issues via advertising, notably on malaria and cancelling third world debt, championing challenging conventional thinking in doing so. A believer in using shock tactics, standing out and treating the consumer intelligently with bold and simple creative ideas he is the author of four books (2009, 2013, 2015, 2019). For WPCC’s issue on ‘Advertising for the Human Good’ issue editor Carl W. Jones asked Trott to consider the potential of advertising for the human good with wide-ranging answers given on major questions: should advertising have such a role?; is university education a hinderance to creativity; and whether much of advertising can be considered ‘pollution’.
戴夫·特洛特被认为是英国广告史上“鼓舞人心的人物”之一(2018年《广告信托史》)。创意总监、文案兼作家戴夫·特洛特曾为东芝、霍尔斯顿·比尔斯、Ariston和百事可乐等公司设计过标志性的广告,并与Gold Greenlees Trott、Bainsfair Sharkey Trott、Walsh Trott Chick Smith和最近的the Gate等公司合作。除了消费产品活动,Trott还通过广告解决社会问题,特别是疟疾和取消第三世界债务,在这样做的过程中支持挑战传统思维。他相信使用冲击策略,以大胆而简单的创意脱颖而出并明智地对待消费者,他是四本书(2009年,2013年,2015年,2019年)的作者。在WPCC关于“广告造福人类”的问题上,编辑Carl W. Jones请Trott考虑广告造福人类的潜力,并就以下几个主要问题给出了广泛的答案:广告是否应该发挥这样的作用?大学教育是创造力的阻碍吗?以及是否很多广告可以被认为是“污染”。
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引用次数: 0
How to Define ‘Viral’ for Media Studies? 如何定义媒体研究中的“病毒”?
IF 1.3 Q1 Social Sciences Pub Date : 2020-03-17 DOI: 10.16997/wpcc.375
Anastasia Denisova
In this editorial for WPCC’s ‘Viral Media’ issue the author asks whether the metaphor of viral media has held up well since it was coined. Considering the debate she suggests a clear distinction – notwithstanding the major role of technology – of viral media, when compared to biological viruses, which is the role of emotions in driving virality. This is what ‘distinguishes the biological “virus” from its psychologically driven communication counterpart’. ‘Viral’ is indeed an ‘imperfect term for rapid spread of information’ but viral media items still have the potential to deliver ‘progressive ideas’. This editorial notes how the contents of the issue plays host to a variety of fresh perspectives in its themes such as corrupted play, journalistic choice, viral politics, voice and nostalgia. It also notes, referring to the issue’s interview with Kishonna Gray, the dangers of platforms simply standing aside to allow toxic viral messaging and racism. It may be impossible to counter ‘morally ambivalent’ memes with regulatory or any other kind of ‘vaccines’ though it might, the author concludes, ‘be reasonable to limit the expanse of the viral flows and to question the algorithmic patterns of digital platforms’ even as memes’ popularity and resistance to total marketing control preserve their continuing (if somewhat tarnished) reputation as a ‘digital darling’.
在WPCC的“病毒式媒体”这期的社论中,作者提出了一个问题:自从病毒式媒体这个比喻被创造出来以来,它是否一直保持得很好?考虑到这场争论,她提出了一个明确的区别——尽管技术的主要作用——与生物病毒相比,病毒媒体是情感在推动病毒传播方面的作用。这就是“生物‘病毒’与其心理驱动的沟通对手的区别”。“病毒式传播”确实是“信息快速传播的不完美术语”,但病毒式传播的媒体项目仍然有可能传递“进步思想”。这篇社论指出,这期杂志的内容如何在其主题上提供了各种新鲜的视角,如腐败的游戏、新闻选择、病毒式政治、声音和怀旧。它还提到了对基肖娜·格雷(Kishonna Gray)的采访,指出平台只是袖手旁观,任由有毒的病毒式信息和种族主义传播的危险。用监管或任何其他类型的“疫苗”来对抗“道德矛盾”的模因可能是不可能的,尽管作者总结道,“限制病毒流的蔓延并质疑数字平台的算法模式是合理的”,即使模因的受欢迎程度和对全面营销控制的抵制保持了它们作为“数字宠儿”的持续声誉(如果有些玷污)。
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引用次数: 3
Viral Culture, Memes in Society and Politics: An Interview with Anastasia Denisova 病毒文化,模因在社会和政治:采访阿纳斯塔西娅丹尼索娃
IF 1.3 Q1 Social Sciences Pub Date : 2020-01-01 DOI: 10.16997/wpcc.366
Wpcc Editorial Board
Internet Memes and Society: Social, Cultural, and Political Contexts (Denisova, 2019) was published in 2019. Much of the book by Anastasia Denisova of the University of Westminster reflected on the roles and meanings of memes, as well as the reasons why so many memes go viral. This Westminster Papers in Communication and Culture interview with the author reflects on questions arising from the study. It also expands on the rela - tionship between memes and viral media, whether brands can suffer setbacks when trying to manufacture ‘creative’ memes, global tactics for meme usage, their role in politics and the differences and similarities between meme culture in Russia and the West.
网络模因与社会:社会、文化和政治背景(Denisova, 2019)于2019年出版。这本书的作者是威斯敏斯特大学的Anastasia Denisova,书中的大部分内容都反映了表情包的作用和意义,以及如此多表情包走红的原因。这篇《威斯敏斯特传播与文化论文》对作者的采访反映了研究中出现的问题。它还扩展了表情包与病毒式媒体之间的关系,品牌在试图制造“创造性”表情包时是否会遭受挫折,表情包使用的全球策略,它们在政治中的作用以及俄罗斯和西方表情包文化的异同。
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引用次数: 2
‘Intersectionality Went Viral’: Toxic Platforms, Distinctive Black Cyberfeminism and Fighting Misogynoir – An Interview with Kishonna Gray “交叉性病毒式传播”:有毒平台、独特的黑人网络女权主义和对抗厌女症——采访基肖娜·格雷
IF 1.3 Q1 Social Sciences Pub Date : 2020-01-01 DOI: 10.16997/wpcc.367
Wpcc Editorial Board
Dr Kishonna L. Gray is
Kishonna L. Gray医生是
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引用次数: 1
Imaginarios sociales e identidad de la cultura mexicana en los memes de la Copa del Mundial de la FIFA 2018 2018年世界杯模因中墨西哥文化的社会想象和身份
IF 1.3 Q1 Social Sciences Pub Date : 2019-12-21 DOI: 10.33115/udg_bib/cp.v8i17.22297
J. Bañuelos
Resumen Los memes se han convertido en una forma de expresion representativa de la cultura mediatica digital, empleada para la representacion de valores e imaginarios sociales. Como caso de estudio realizamos el analisis de los memes publicados en el marco de la actuacion de la seleccion mexicana de futbol en la Copa Mundial de FIFA-Rusia 2018, lo que permitio comprender los imaginarios sociales que construyen la identidad cultural mexicana en redes como Facebook, Instagram, Twitter y plataformas digitales como WhatsApp y Sitios Web Informativos. El estudio aplica una metodologia etnografica digital cualitativa, con enfoque sociocultural, para fenomenos en redes y plataformas digitales (Hine, 2005; Wouters y Beaulieu, 2009; Ardevol y Gomez, 2012) , lo permitio recuperar 600 memes en diversas comunidades, plataformas y redes sociales cercanas. Para su categorizacion y analisis empleamos los conceptos sobre imaginarios sociales de Cornelius Castoriadis (1997), identidad mexicana desde Ramos (1951), Paz (1992), Villoro (2018), Giddens (1997), Gimenez (2000), Berger y Luckmann (2006), asi como el abordaje de conceptos propios de las narrativas digitales como el mismo meme en Dawkins (1989), transmedia y multiplataforma, desde Jenkins (2008) y Scolari (2013). El estudio revela que los memes publicados en el contexto de este evento deportivo, a traves de plataformas digitales y redes sociales, representan imaginarios sociales instituidos con valores que han prevalecido y se actualizan en la definicion de la identidad cultural mexicana. Palabras clave: Meme, Redes Sociales, Plataformas Digitales, Imaginarios Sociales, Identidad, Mexico Abstract Memes have become a form of expression representative of the digital media culture, used for the representation of social values and imaginaries. As a case study, we analyzed the memes published within the framework of the performance of the Mexican soccer team at the 2018 FIFA World Cup-Russia, which allowed us to understand the social imaginaries that build Mexican cultural identity in networks such as Facebook, Instagram, Twitter and digital platforms such as WhatsApp and Informative Websites. The study uses a qualitative digital ethnographic methodology, with a sociocultural approach, for phenomena in networks and digital platforms (Hine, 2005, Wouters and Beaulieu, 2009, Ardevol and Gomez, 2012), which allowed to recover 600 memes in various communities, platforms and networks close social. For its categorization and analysis we used the concepts of social imaginaries of Cornelius Castoriadis (1997), Mexican identity from Ramos (1951), Paz (1992), Villoro (2018), Giddens (1997), Gimenez (2000), Berger and Luckmann ( 2006), as well as the approach to concepts of digital narratives such as the meme in Dawkins (1989), transmedia and multiplatform, from Jenkins (2008) and Scolari (2013). The study reveals that the memes published in the context of this sporting event, through digital platforms and social network
总结这些关键词已经成为一种代议制expresion所用数字文化mediatica第八条作为社会价值观和虚构。作为案例研究我们这些关键词分析框架报道在性能墨西哥seleccion FIFA-Rusia 2018足球在世界杯,让他了解假想中建造墨西哥的文化认同的社会网络,如Facebook、易得、Twitter和WhatsApp等数字平台及新闻网站。本研究采用定性数字人种学方法,结合社会文化方法,对网络和数字平台中的现象进行研究(Hine, 2005;Wouters & Beaulieu, 2009年;Ardevol和Gomez, 2012),允许他在不同的社区、平台和附近的社交网络中检索600个表情包。categorizacion并分析使用概念假想社会哥尼流Castoriadis墨(1997年),身份从Ramos(1951年)、和平(1992)、Villoro(2018年),吉登斯小姐(1997年),稍后(2000年)、伯杰Luckmann(2006年),就是处理数字概念的narrativas同一(meme)在道金斯(1989),transmedia和multiplataforma从詹金斯(2008年)和Scolari(2013年)。研究发现,在这项体育赛事的背景下发布的表情包,通过数字平台和社交网络,代表了建立的社会想象与流行的价值观,并在墨西哥文化身份的定义中更新。关键词:模因、社交网络、数字平台、社会想象、身份、墨西哥抽象模因已成为数字媒体文化的一种代表性表达形式,用于社会价值观和想象的表征。As a case study,我们analyzed关键词published within the framework of the performance of the Mexican足球team at the 2018 FIFA World Cup-Russia本允许us to去理解社会文化imaginaries that build Mexican identity in networks如Facebook、易得、Twitter and digital platforms如WhatsApp和说明问题网站。该研究使用定性数字人种学方法和社会文化方法来研究网络和数字平台中的现象(Hine, 2005, Wouters和Beaulieu, 2009, Ardevol和Gomez, 2012),这使得在各种社区、平台和社交网络中检索600个表情包成为可能。categorization和分析我们的社会imaginaries哥尼流Castoriadis概念》(1997年),Mexican identity from Ramos(1951年)、和平(1992)、Villoro(2018年),吉登斯小姐(1997年),稍后(2000年)、伯杰和Luckmann (2006), as well as the approach to概念中的数字narratives如the meme)道金斯(1989),transmedia and multiplatform from詹金斯(2008年)和Scolari(2013年)。研究表明,在这项体育赛事的背景下,通过数字平台和社交网络发表的模因,代表了在墨西哥文化身份的定义中盛行和更新的价值观所建立的社会想象。关键词:模因,社交网络,数字平台,社交想象,身份,墨西哥
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引用次数: 0
Proaño como pionero de la Investigación Acción Participativa (IAP) en comunidades indígenas proano作为土著社区参与性行动研究(ipa)的先驱
IF 1.3 Q1 Social Sciences Pub Date : 2019-12-21 DOI: 10.33115/udg_bib/cp.v8i17.22296
Julio Adolfo Bravo, Jorge Ignacio Mora Fernández, Fermín Galindo Arranz
Este articulo investiga y comprueba como el uso de las metodologias en la comunicacion para el cambio social utilizadas por Leonidas Proano en las comunidades indigenas de Chimborazo, Ecuador, le convierten en pionero en Latinoamerica en la utilizacion de la investigacion accion participativa (IAP). Se empleo una metodologia mixta, cualitativa y cuantitativa, a traves del analisis y la revision documental de la informacion contenida en los libros y actas de reuniones con organizaciones sociales y en 347 contenidos de las 94 ediciones de la revista Mensaje de 1954 a 1961, encontrando 153 actividades afines a la IAP.
这篇文章调查并验证了Leonidas Proano在厄瓜多尔钦博拉索的土著社区使用的社会变革传播方法如何使他成为拉丁美洲使用参与式行动研究(IAP)的先驱。混合metodologia就业,定性和定量,是通过分析和订正本纪录片的书籍和会议记录所载信息与社会组织和杂志内容347 94版本消息从1954年至1961年,153 IAP相关活动。
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引用次数: 1
期刊
Westminster Papers in Communication & Culture
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