Pub Date : 2020-12-18DOI: 10.33115/UDG_BIB/CP.V9I19.22502
F. Cabezuelo-Lorenzo, Jorge Miranda-Galbe, Beltrán Gutiérrez-Jiménez
La saga audiovisual de El comisario Montalbano (Il commissario Montalbano, 1999-2020, RAI) ha supuesto un excelente escenario para la promocion turistica de Sicilia. Ademas, la serie supone un ejemplo de caso de exito digno de analisis fruto de una adaptacion literaria de exito en manos de una television publica y lejos del auge de las plataformas digitales. La aparicion en las librerias y televisiones de medio mundo de las historias del comisario Montalbano, obra de Andrea Camilleri, han hecho que muchas de las localizaciones usadas en la ficcion audiovisual donde trascurren y ambientan muchas de sus historias se hayan convertido en alguno de los lugares mas visitados de la isla por los fans de la serie tanto de Italia como de otros paises del mundo donde la serie es todo un fenomeno mediatico
{"title":"LA PROMOCIÓN TURÍSTICA DE SICILIA A TRAVÉS DE LA SAGA AUDIOVISUAL DE “EL COMISARIO MONTALBANO”","authors":"F. Cabezuelo-Lorenzo, Jorge Miranda-Galbe, Beltrán Gutiérrez-Jiménez","doi":"10.33115/UDG_BIB/CP.V9I19.22502","DOIUrl":"https://doi.org/10.33115/UDG_BIB/CP.V9I19.22502","url":null,"abstract":"La saga audiovisual de El comisario Montalbano (Il commissario Montalbano, 1999-2020, RAI) ha supuesto un excelente escenario para la promocion turistica de Sicilia. Ademas, la serie supone un ejemplo de caso de exito digno de analisis fruto de una adaptacion literaria de exito en manos de una television publica y lejos del auge de las plataformas digitales. La aparicion en las librerias y televisiones de medio mundo de las historias del comisario Montalbano, obra de Andrea Camilleri, han hecho que muchas de las localizaciones usadas en la ficcion audiovisual donde trascurren y ambientan muchas de sus historias se hayan convertido en alguno de los lugares mas visitados de la isla por los fans de la serie tanto de Italia como de otros paises del mundo donde la serie es todo un fenomeno mediatico","PeriodicalId":41893,"journal":{"name":"Westminster Papers in Communication & Culture","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2020-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79223063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-18DOI: 10.33115/UDG_BIB/CP.V9I19.22521
T. Duda
In the modern world, tourism is perceived as the sphere of the most frequent meetings between representatives of different cultures. The result of intensive traveling and frequent entry into the space of unknown civilizations, they become unprecedented challenges on such a large scale. They include, among others the effectiveness of communication outside of one's own culture, as well as the ability to interpret and sustainably promote cultural and natural spaces, which are increasingly used by the rapidly globalizing tourism market.
{"title":"VIRTUALIZATION OF EXPERIENCE – EVALUATING NEW COMMUNICATION TOOLS IN TOURISM AND GUIDING","authors":"T. Duda","doi":"10.33115/UDG_BIB/CP.V9I19.22521","DOIUrl":"https://doi.org/10.33115/UDG_BIB/CP.V9I19.22521","url":null,"abstract":"In the modern world, tourism is perceived as the sphere of the most frequent meetings between representatives of different cultures. The result of intensive traveling and frequent entry into the space of unknown civilizations, they become unprecedented challenges on such a large scale. They include, among others the effectiveness of communication outside of one's own culture, as well as the ability to interpret and sustainably promote cultural and natural spaces, which are increasingly used by the rapidly globalizing tourism market. ","PeriodicalId":41893,"journal":{"name":"Westminster Papers in Communication & Culture","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2020-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73498025","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-18DOI: 10.33115/UDG_BIB/CP.V9I19.22509
Almudena García Manso, A. Barrientos-Báez, David Caldevilla-Domínguez
Las tarjetas postales han sido artefactos culturales propios del turismo de masas. Son, al mismo tiempo, souvenirs y maneras de comunicacion cuyos usos y sentidos son multiples y variados. Como medio de comunicacion, ya anacronico o nostalgico, son objetos de un pasado que nos permite hacer un analisis historico, visual y narrativo de como se retrataban los destinos turisticos, enfatizando el significado y sentido de lo exotico, la superioridad del occidente colonial y la fascinacion por la aventura. Analizar sus cambios, es decir, las transformaciones en las representaciones de ese destino turistico, como se ha ido alterando lo escenificado, suelen tener que ver mucho en como la mirada social del turista y del destino cambian, trastocando estos fragmentos de comunicacion y narrativas de lo subjetivo. Desde una aproximacion cualitativa de las postales turisticas de marruecos (1890-2016), se realiza una revision del desarrollo turistico y politico del pais, de los cambios esteticos y de contenido representativo de la tarjeta postal y de la mirada social hacia lo colonial y decolonial que se percibe en las representaciones de estos fragmentos de papel que, souvenirs o medios de comunicacion, siguen teniendo un lugar como escaparate publicitario de un destino.
{"title":"Cambios y continuidades en las representaciones del turismo y la sociedad en la tarjeta postal marroquí (1910-2016).","authors":"Almudena García Manso, A. Barrientos-Báez, David Caldevilla-Domínguez","doi":"10.33115/UDG_BIB/CP.V9I19.22509","DOIUrl":"https://doi.org/10.33115/UDG_BIB/CP.V9I19.22509","url":null,"abstract":"Las tarjetas postales han sido artefactos culturales propios del turismo de masas. Son, al mismo tiempo, souvenirs y maneras de comunicacion cuyos usos y sentidos son multiples y variados. Como medio de comunicacion, ya anacronico o nostalgico, son objetos de un pasado que nos permite hacer un analisis historico, visual y narrativo de como se retrataban los destinos turisticos, enfatizando el significado y sentido de lo exotico, la superioridad del occidente colonial y la fascinacion por la aventura. Analizar sus cambios, es decir, las transformaciones en las representaciones de ese destino turistico, como se ha ido alterando lo escenificado, suelen tener que ver mucho en como la mirada social del turista y del destino cambian, trastocando estos fragmentos de comunicacion y narrativas de lo subjetivo. Desde una aproximacion cualitativa de las postales turisticas de marruecos (1890-2016), se realiza una revision del desarrollo turistico y politico del pais, de los cambios esteticos y de contenido representativo de la tarjeta postal y de la mirada social hacia lo colonial y decolonial que se percibe en las representaciones de estos fragmentos de papel que, souvenirs o medios de comunicacion, siguen teniendo un lugar como escaparate publicitario de un destino.","PeriodicalId":41893,"journal":{"name":"Westminster Papers in Communication & Culture","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2020-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86793737","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article discusses the role of social issue advertising as a tool for social change. It especially focuses on the case of campaigns on racism in Latin America, with a specific focus on racism within Mexico.Analysing Latin American campaigns carried out between 2000 and 2017, this article uses a comparative methodology to identify how the campaigns address the issue of racism. This paper also contemplates campaigns specific to Mexico and the difficulties and successful strategies that have been developed. In order to have a greater impact on the public sphere, it seeks to identify the perspectives that influence the campaign designs as well as develop creative strategies for future campaigns on racism in Mexico.This text also addresses ideas regarding social change, progress and development. Furthermore, it explores the differences between commercial advertising and social issue advertising, discussing common problems faced by social issue campaigns in Mexico and Latin America.
{"title":"Social Advertising and Social Change: Campaigns about Racism in Latin America and Mexico","authors":"Fabiola Fernández Guerra","doi":"10.16997/wpcc.385","DOIUrl":"https://doi.org/10.16997/wpcc.385","url":null,"abstract":"This article discusses the role of social issue advertising as a tool for social change. It especially focuses on the case of campaigns on racism in Latin America, with a specific focus on racism within Mexico.Analysing Latin American campaigns carried out between 2000 and 2017, this article uses a comparative methodology to identify how the campaigns address the issue of racism. This paper also contemplates campaigns specific to Mexico and the difficulties and successful strategies that have been developed. In order to have a greater impact on the public sphere, it seeks to identify the perspectives that influence the campaign designs as well as develop creative strategies for future campaigns on racism in Mexico.This text also addresses ideas regarding social change, progress and development. Furthermore, it explores the differences between commercial advertising and social issue advertising, discussing common problems faced by social issue campaigns in Mexico and Latin America.","PeriodicalId":41893,"journal":{"name":"Westminster Papers in Communication & Culture","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2020-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45748973","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Considered one of the UK’s advertising’s ‘inspiring minds’ (History of Advertising Trust, 2018) creative director, copywriter and author Dave Trott has worked on iconic campaigns for the likes of Toshiba, Holsten Pils, Ariston and Pepsi and with agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott, Walsh Trott Chick Smith and latterly The Gate. As well as consumer product campaigns, Trott has also addressed social issues via advertising, notably on malaria and cancelling third world debt, championing challenging conventional thinking in doing so. A believer in using shock tactics, standing out and treating the consumer intelligently with bold and simple creative ideas he is the author of four books (2009, 2013, 2015, 2019). For WPCC’s issue on ‘Advertising for the Human Good’ issue editor Carl W. Jones asked Trott to consider the potential of advertising for the human good with wide-ranging answers given on major questions: should advertising have such a role?; is university education a hinderance to creativity; and whether much of advertising can be considered ‘pollution’.
{"title":"The World According to Dave Trott: An Interview","authors":"Carl W. Jones","doi":"10.16997/wpcc.393","DOIUrl":"https://doi.org/10.16997/wpcc.393","url":null,"abstract":"Considered one of the UK’s advertising’s ‘inspiring minds’ (History of Advertising Trust, 2018) creative director, copywriter and author Dave Trott has worked on iconic campaigns for the likes of Toshiba, Holsten Pils, Ariston and Pepsi and with agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott, Walsh Trott Chick Smith and latterly The Gate. \u0000 \u0000As well as consumer product campaigns, Trott has also addressed social issues via advertising, notably on malaria and cancelling third world debt, championing challenging conventional thinking in doing so. A believer in using shock tactics, standing out and treating the consumer intelligently with bold and simple creative ideas he is the author of four books (2009, 2013, 2015, 2019). \u0000 \u0000For WPCC’s issue on ‘Advertising for the Human Good’ issue editor Carl W. Jones asked Trott to consider the potential of advertising for the human good with wide-ranging answers given on major questions: should advertising have such a role?; is university education a hinderance to creativity; and whether much of advertising can be considered ‘pollution’.","PeriodicalId":41893,"journal":{"name":"Westminster Papers in Communication & Culture","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2020-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42947364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In this editorial for WPCC’s ‘Viral Media’ issue the author asks whether the metaphor of viral media has held up well since it was coined. Considering the debate she suggests a clear distinction – notwithstanding the major role of technology – of viral media, when compared to biological viruses, which is the role of emotions in driving virality. This is what ‘distinguishes the biological “virus” from its psychologically driven communication counterpart’. ‘Viral’ is indeed an ‘imperfect term for rapid spread of information’ but viral media items still have the potential to deliver ‘progressive ideas’. This editorial notes how the contents of the issue plays host to a variety of fresh perspectives in its themes such as corrupted play, journalistic choice, viral politics, voice and nostalgia. It also notes, referring to the issue’s interview with Kishonna Gray, the dangers of platforms simply standing aside to allow toxic viral messaging and racism. It may be impossible to counter ‘morally ambivalent’ memes with regulatory or any other kind of ‘vaccines’ though it might, the author concludes, ‘be reasonable to limit the expanse of the viral flows and to question the algorithmic patterns of digital platforms’ even as memes’ popularity and resistance to total marketing control preserve their continuing (if somewhat tarnished) reputation as a ‘digital darling’.
{"title":"How to Define ‘Viral’ for Media Studies?","authors":"Anastasia Denisova","doi":"10.16997/wpcc.375","DOIUrl":"https://doi.org/10.16997/wpcc.375","url":null,"abstract":"In this editorial for WPCC’s ‘Viral Media’ issue the author asks whether the metaphor of viral media has held up well since it was coined. Considering the debate she suggests a clear distinction – notwithstanding the major role of technology – of viral media, when compared to biological viruses, which is the role of emotions in driving virality. This is what ‘distinguishes the biological “virus” from its psychologically driven communication counterpart’. ‘Viral’ is indeed an ‘imperfect term for rapid spread of information’ but viral media items still have the potential to deliver ‘progressive ideas’. This editorial notes how the contents of the issue plays host to a variety of fresh perspectives in its themes such as corrupted play, journalistic choice, viral politics, voice and nostalgia. It also notes, referring to the issue’s interview with Kishonna Gray, the dangers of platforms simply standing aside to allow toxic viral messaging and racism. It may be impossible to counter ‘morally ambivalent’ memes with regulatory or any other kind of ‘vaccines’ though it might, the author concludes, ‘be reasonable to limit the expanse of the viral flows and to question the algorithmic patterns of digital platforms’ even as memes’ popularity and resistance to total marketing control preserve their continuing (if somewhat tarnished) reputation as a ‘digital darling’.","PeriodicalId":41893,"journal":{"name":"Westminster Papers in Communication & Culture","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2020-03-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48283246","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Internet Memes and Society: Social, Cultural, and Political Contexts (Denisova, 2019) was published in 2019. Much of the book by Anastasia Denisova of the University of Westminster reflected on the roles and meanings of memes, as well as the reasons why so many memes go viral. This Westminster Papers in Communication and Culture interview with the author reflects on questions arising from the study. It also expands on the rela - tionship between memes and viral media, whether brands can suffer setbacks when trying to manufacture ‘creative’ memes, global tactics for meme usage, their role in politics and the differences and similarities between meme culture in Russia and the West.
{"title":"Viral Culture, Memes in Society and Politics: An Interview with Anastasia Denisova","authors":"Wpcc Editorial Board","doi":"10.16997/wpcc.366","DOIUrl":"https://doi.org/10.16997/wpcc.366","url":null,"abstract":"Internet Memes and Society: Social, Cultural, and Political Contexts (Denisova, 2019) was published in 2019. Much of the book by Anastasia Denisova of the University of Westminster reflected on the roles and meanings of memes, as well as the reasons why so many memes go viral. This Westminster Papers in Communication and Culture interview with the author reflects on questions arising from the study. It also expands on the rela - tionship between memes and viral media, whether brands can suffer setbacks when trying to manufacture ‘creative’ memes, global tactics for meme usage, their role in politics and the differences and similarities between meme culture in Russia and the West.","PeriodicalId":41893,"journal":{"name":"Westminster Papers in Communication & Culture","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67508660","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"‘Intersectionality Went Viral’: Toxic Platforms, Distinctive Black Cyberfeminism and Fighting Misogynoir – An Interview with Kishonna Gray","authors":"Wpcc Editorial Board","doi":"10.16997/wpcc.367","DOIUrl":"https://doi.org/10.16997/wpcc.367","url":null,"abstract":"Dr Kishonna L. Gray is","PeriodicalId":41893,"journal":{"name":"Westminster Papers in Communication & Culture","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67508694","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-12-21DOI: 10.33115/udg_bib/cp.v8i17.22297
J. Bañuelos
Resumen Los memes se han convertido en una forma de expresion representativa de la cultura mediatica digital, empleada para la representacion de valores e imaginarios sociales. Como caso de estudio realizamos el analisis de los memes publicados en el marco de la actuacion de la seleccion mexicana de futbol en la Copa Mundial de FIFA-Rusia 2018, lo que permitio comprender los imaginarios sociales que construyen la identidad cultural mexicana en redes como Facebook, Instagram, Twitter y plataformas digitales como WhatsApp y Sitios Web Informativos. El estudio aplica una metodologia etnografica digital cualitativa, con enfoque sociocultural, para fenomenos en redes y plataformas digitales (Hine, 2005; Wouters y Beaulieu, 2009; Ardevol y Gomez, 2012) , lo permitio recuperar 600 memes en diversas comunidades, plataformas y redes sociales cercanas. Para su categorizacion y analisis empleamos los conceptos sobre imaginarios sociales de Cornelius Castoriadis (1997), identidad mexicana desde Ramos (1951), Paz (1992), Villoro (2018), Giddens (1997), Gimenez (2000), Berger y Luckmann (2006), asi como el abordaje de conceptos propios de las narrativas digitales como el mismo meme en Dawkins (1989), transmedia y multiplataforma, desde Jenkins (2008) y Scolari (2013). El estudio revela que los memes publicados en el contexto de este evento deportivo, a traves de plataformas digitales y redes sociales, representan imaginarios sociales instituidos con valores que han prevalecido y se actualizan en la definicion de la identidad cultural mexicana. Palabras clave: Meme, Redes Sociales, Plataformas Digitales, Imaginarios Sociales, Identidad, Mexico Abstract Memes have become a form of expression representative of the digital media culture, used for the representation of social values and imaginaries. As a case study, we analyzed the memes published within the framework of the performance of the Mexican soccer team at the 2018 FIFA World Cup-Russia, which allowed us to understand the social imaginaries that build Mexican cultural identity in networks such as Facebook, Instagram, Twitter and digital platforms such as WhatsApp and Informative Websites. The study uses a qualitative digital ethnographic methodology, with a sociocultural approach, for phenomena in networks and digital platforms (Hine, 2005, Wouters and Beaulieu, 2009, Ardevol and Gomez, 2012), which allowed to recover 600 memes in various communities, platforms and networks close social. For its categorization and analysis we used the concepts of social imaginaries of Cornelius Castoriadis (1997), Mexican identity from Ramos (1951), Paz (1992), Villoro (2018), Giddens (1997), Gimenez (2000), Berger and Luckmann ( 2006), as well as the approach to concepts of digital narratives such as the meme in Dawkins (1989), transmedia and multiplatform, from Jenkins (2008) and Scolari (2013). The study reveals that the memes published in the context of this sporting event, through digital platforms and social network
总结这些关键词已经成为一种代议制expresion所用数字文化mediatica第八条作为社会价值观和虚构。作为案例研究我们这些关键词分析框架报道在性能墨西哥seleccion FIFA-Rusia 2018足球在世界杯,让他了解假想中建造墨西哥的文化认同的社会网络,如Facebook、易得、Twitter和WhatsApp等数字平台及新闻网站。本研究采用定性数字人种学方法，结合社会文化方法，对网络和数字平台中的现象进行研究(Hine, 2005;Wouters & Beaulieu, 2009年;Ardevol和Gomez, 2012)，允许他在不同的社区、平台和附近的社交网络中检索600个表情包。categorizacion并分析使用概念假想社会哥尼流Castoriadis墨(1997年),身份从Ramos(1951年)、和平(1992)、Villoro(2018年),吉登斯小姐(1997年),稍后(2000年)、伯杰Luckmann(2006年),就是处理数字概念的narrativas同一(meme)在道金斯(1989),transmedia和multiplataforma从詹金斯(2008年)和Scolari(2013年)。研究发现，在这项体育赛事的背景下发布的表情包，通过数字平台和社交网络，代表了建立的社会想象与流行的价值观，并在墨西哥文化身份的定义中更新。关键词:模因、社交网络、数字平台、社会想象、身份、墨西哥抽象模因已成为数字媒体文化的一种代表性表达形式，用于社会价值观和想象的表征。As a case study,我们analyzed关键词published within the framework of the performance of the Mexican足球team at the 2018 FIFA World Cup-Russia本允许us to去理解社会文化imaginaries that build Mexican identity in networks如Facebook、易得、Twitter and digital platforms如WhatsApp和说明问题网站。该研究使用定性数字人种学方法和社会文化方法来研究网络和数字平台中的现象(Hine, 2005, Wouters和Beaulieu, 2009, Ardevol和Gomez, 2012)，这使得在各种社区、平台和社交网络中检索600个表情包成为可能。categorization和分析我们的社会imaginaries哥尼流Castoriadis概念》(1997年),Mexican identity from Ramos(1951年)、和平(1992)、Villoro(2018年),吉登斯小姐(1997年),稍后(2000年)、伯杰和Luckmann (2006), as well as the approach to概念中的数字narratives如the meme)道金斯(1989),transmedia and multiplatform from詹金斯(2008年)和Scolari(2013年)。研究表明，在这项体育赛事的背景下，通过数字平台和社交网络发表的模因，代表了在墨西哥文化身份的定义中盛行和更新的价值观所建立的社会想象。关键词:模因，社交网络，数字平台，社交想象，身份，墨西哥
{"title":"Imaginarios sociales e identidad de la cultura mexicana en los memes de la Copa del Mundial de la FIFA 2018","authors":"J. Bañuelos","doi":"10.33115/udg_bib/cp.v8i17.22297","DOIUrl":"https://doi.org/10.33115/udg_bib/cp.v8i17.22297","url":null,"abstract":"Resumen Los memes se han convertido en una forma de expresion representativa de la cultura mediatica digital, empleada para la representacion de valores e imaginarios sociales. Como caso de estudio realizamos el analisis de los memes publicados en el marco de la actuacion de la seleccion mexicana de futbol en la Copa Mundial de FIFA-Rusia 2018, lo que permitio comprender los imaginarios sociales que construyen la identidad cultural mexicana en redes como Facebook, Instagram, Twitter y plataformas digitales como WhatsApp y Sitios Web Informativos. El estudio aplica una metodologia etnografica digital cualitativa, con enfoque sociocultural, para fenomenos en redes y plataformas digitales (Hine, 2005; Wouters y Beaulieu, 2009; Ardevol y Gomez, 2012) , lo permitio recuperar 600 memes en diversas comunidades, plataformas y redes sociales cercanas. Para su categorizacion y analisis empleamos los conceptos sobre imaginarios sociales de Cornelius Castoriadis (1997), identidad mexicana desde Ramos (1951), Paz (1992), Villoro (2018), Giddens (1997), Gimenez (2000), Berger y Luckmann (2006), asi como el abordaje de conceptos propios de las narrativas digitales como el mismo meme en Dawkins (1989), transmedia y multiplataforma, desde Jenkins (2008) y Scolari (2013). El estudio revela que los memes publicados en el contexto de este evento deportivo, a traves de plataformas digitales y redes sociales, representan imaginarios sociales instituidos con valores que han prevalecido y se actualizan en la definicion de la identidad cultural mexicana. Palabras clave: Meme, Redes Sociales, Plataformas Digitales, Imaginarios Sociales, Identidad, Mexico Abstract Memes have become a form of expression representative of the digital media culture, used for the representation of social values and imaginaries. As a case study, we analyzed the memes published within the framework of the performance of the Mexican soccer team at the 2018 FIFA World Cup-Russia, which allowed us to understand the social imaginaries that build Mexican cultural identity in networks such as Facebook, Instagram, Twitter and digital platforms such as WhatsApp and Informative Websites. The study uses a qualitative digital ethnographic methodology, with a sociocultural approach, for phenomena in networks and digital platforms (Hine, 2005, Wouters and Beaulieu, 2009, Ardevol and Gomez, 2012), which allowed to recover 600 memes in various communities, platforms and networks close social. For its categorization and analysis we used the concepts of social imaginaries of Cornelius Castoriadis (1997), Mexican identity from Ramos (1951), Paz (1992), Villoro (2018), Giddens (1997), Gimenez (2000), Berger and Luckmann ( 2006), as well as the approach to concepts of digital narratives such as the meme in Dawkins (1989), transmedia and multiplatform, from Jenkins (2008) and Scolari (2013). The study reveals that the memes published in the context of this sporting event, through digital platforms and social network","PeriodicalId":41893,"journal":{"name":"Westminster Papers in Communication & Culture","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2019-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76321887","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-12-21DOI: 10.33115/udg_bib/cp.v8i17.22296
Julio Adolfo Bravo, Jorge Ignacio Mora Fernández, Fermín Galindo Arranz
Este articulo investiga y comprueba como el uso de las metodologias en la comunicacion para el cambio social utilizadas por Leonidas Proano en las comunidades indigenas de Chimborazo, Ecuador, le convierten en pionero en Latinoamerica en la utilizacion de la investigacion accion participativa (IAP). Se empleo una metodologia mixta, cualitativa y cuantitativa, a traves del analisis y la revision documental de la informacion contenida en los libros y actas de reuniones con organizaciones sociales y en 347 contenidos de las 94 ediciones de la revista Mensaje de 1954 a 1961, encontrando 153 actividades afines a la IAP.
{"title":"Proaño como pionero de la Investigación Acción Participativa (IAP) en comunidades indígenas","authors":"Julio Adolfo Bravo, Jorge Ignacio Mora Fernández, Fermín Galindo Arranz","doi":"10.33115/udg_bib/cp.v8i17.22296","DOIUrl":"https://doi.org/10.33115/udg_bib/cp.v8i17.22296","url":null,"abstract":"Este articulo investiga y comprueba como el uso de las metodologias en la comunicacion para el cambio social utilizadas por Leonidas Proano en las comunidades indigenas de Chimborazo, Ecuador, le convierten en pionero en Latinoamerica en la utilizacion de la investigacion accion participativa (IAP). Se empleo una metodologia mixta, cualitativa y cuantitativa, a traves del analisis y la revision documental de la informacion contenida en los libros y actas de reuniones con organizaciones sociales y en 347 contenidos de las 94 ediciones de la revista Mensaje de 1954 a 1961, encontrando 153 actividades afines a la IAP.","PeriodicalId":41893,"journal":{"name":"Westminster Papers in Communication & Culture","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2019-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88522769","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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