Pub Date : 2022-07-15DOI: 10.33732/ixc/12/02origen
María Alcalá-Santaella, Fernando Bonete Vizcaíno
For much of the 20th century, journalism education in Spain has progressively moved towards its current university status. Traditionally, it has been thought that the model of higher education for Spanish journalists had a mixed character, combining subjects of a cultural nature with purely technical ones. The aim of this research is to research with scientific systematicity the origin and evolution process of this technical-cultural model in the higher education of journalism in Spain through the presentation of the pioneering nonformal or artisanal initiatives –from 1887 to 1926– and the analysis of the cultural and technical subjects contained in the study plans, from its earliest days until journalism is officially considered a university discipline. This retrospective longitudinal and descriptive study covers eight decades of the history of journalism education in Spain (1887-1975), and a total of fourteen syllabuses from seven educational institutions. The research empirically confirms that all the stages of journalism education in Spain have common grounds: the mixed nature of curricula.
{"title":"Origen y evolución del modelo técnico-cultural en la enseñanza del periodismo en España (1887-1975)","authors":"María Alcalá-Santaella, Fernando Bonete Vizcaíno","doi":"10.33732/ixc/12/02origen","DOIUrl":"https://doi.org/10.33732/ixc/12/02origen","url":null,"abstract":"For much of the 20th century, journalism education in Spain has progressively moved towards its current university status. Traditionally, it has been thought that the model of higher education for Spanish journalists had a mixed character, combining subjects of a cultural nature with purely technical ones. The aim of this research is to research with scientific systematicity the origin and evolution process of this technical-cultural model in the higher education of journalism in Spain through the presentation of the pioneering nonformal or artisanal initiatives –from 1887 to 1926– and the analysis of the cultural and technical subjects contained in the study plans, from its earliest days until journalism is officially considered a university discipline. This retrospective longitudinal and descriptive study covers eight decades of the history of journalism education in Spain (1887-1975), and a total of fourteen syllabuses from seven educational institutions. The research empirically confirms that all the stages of journalism education in Spain have common grounds: the mixed nature of curricula.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":"7 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78949585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-15DOI: 10.33732/ixc/12/02incita
Alba López Bolás, Paula Neira Placer, Ana Visiers Elizaincín, Beatriz Feijoó Fernández
When the content of youtubers focusses on an excessive consumption of toys in a private environment such as the home, and they transmit positive emotions related to their use, it generates strong empathy especially when it addresses an audience as vulnerable as children. If the commercial interest of these videos is not identified, the ability to influence the children is even greater. This makes the contact of children between the ages of three and six with influencers on YouTube one of the main challenges faced by society. In this case study, all the content published on Vlad and Niki, one of the most popular infant youtuber channels in the world, from its opening in 2018 to 2021, has been analyzed. The results show that children naturally introduce a disproportionate number of toy brands in their videos without disclaiming that it is an advertising agreement. These child influencers encourage the consumption of toys by using them in everyday situations in an entertaining way. After the conclusions have reached, preventive measures are proposed so that the advertising of toys does not promote an excessive desire to obtain and accumulate new products by this audience.
当youtuber的内容专注于在家庭等私人环境中过度消费玩具，并传达与使用玩具相关的积极情绪时，它会产生强烈的同理心，特别是当它针对像儿童这样脆弱的受众时。如果不确定这些视频的商业利益，影响儿童的能力就会更大。这使得3到6岁的儿童与YouTube上有影响力的人接触成为社会面临的主要挑战之一。本案例分析了全球最受欢迎的婴儿youtube频道之一Vlad and Niki从2018年开通到2021年发布的所有内容。结果表明，孩子们在视频中自然地介绍了不成比例的玩具品牌，而不否认这是一项广告协议。这些儿童影响者通过在日常生活中以娱乐的方式使用玩具来鼓励玩具的消费。在得出结论后，提出预防措施，使玩具广告不会促进这一受众过度获取和积累新产品的欲望。
{"title":"Incitación al consumo de juguetes a través de ‘youtubers’ infantiles. Estudio de caso","authors":"Alba López Bolás, Paula Neira Placer, Ana Visiers Elizaincín, Beatriz Feijoó Fernández","doi":"10.33732/ixc/12/02incita","DOIUrl":"https://doi.org/10.33732/ixc/12/02incita","url":null,"abstract":"When the content of youtubers focusses on an excessive consumption of toys in a private environment such as the home, and they transmit positive emotions related to their use, it generates strong empathy especially when it addresses an audience as vulnerable as children. If the commercial interest of these videos is not identified, the ability to influence the children is even greater. This makes the contact of children between the ages of three and six with influencers on YouTube one of the main challenges faced by society. In this case study, all the content published on Vlad and Niki, one of the most popular infant youtuber channels in the world, from its opening in 2018 to 2021, has been analyzed. The results show that children naturally introduce a disproportionate number of toy brands in their videos without disclaiming that it is an advertising agreement. These child influencers encourage the consumption of toys by using them in everyday situations in an entertaining way. After the conclusions have reached, preventive measures are proposed so that the advertising of toys does not promote an excessive desire to obtain and accumulate new products by this audience.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":"87 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78272901","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-15DOI: 10.33732/ixc/12/02conten
Ernesto Taborda-Hernández
The creation of educational audiovisual content has become a necessity in technical subjects in Audiovisual Communication degrees at University. Firstly, due to the definitive implementation of audiovisual technologies on educational platforms and, on the other hand, as a consequence of the pandemic. This article reflects on the use of said contents and its application in university teaching in subjects of a technical or practical nature, to help students gain a better technical understanding of the devices and their application in audiovisual creative processes. The aim of this article is to propose useful and active methodologies that help students to better understand the techniques and processes, motivating a greater involvement of students based on directed practices with PBL and the dynamics of learning by doing. A camera subject has been used as a model where technical knowledge and its creative application provide students with tools to better express themselves in their audiovisual communication projects and with the language used.
{"title":"Contenidos audiovisuales educativos y métodos de innovación en la enseñanza técnica universitaria","authors":"Ernesto Taborda-Hernández","doi":"10.33732/ixc/12/02conten","DOIUrl":"https://doi.org/10.33732/ixc/12/02conten","url":null,"abstract":"The creation of educational audiovisual content has become a necessity in technical subjects in Audiovisual Communication degrees at University. Firstly, due to the definitive implementation of audiovisual technologies on educational platforms and, on the other hand, as a consequence of the pandemic. This article reflects on the use of said contents and its application in university teaching in subjects of a technical or practical nature, to help students gain a better technical understanding of the devices and their application in audiovisual creative processes. The aim of this article is to propose useful and active methodologies that help students to better understand the techniques and processes, motivating a greater involvement of students based on directed practices with PBL and the dynamics of learning by doing. A camera subject has been used as a model where technical knowledge and its creative application provide students with tools to better express themselves in their audiovisual communication projects and with the language used.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":"13 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88920406","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-15DOI: 10.33732/ixc/12/02deyout
Á. Buitrago, Alberto Martín García, A. Beltrán-Flandoli
The term youtuber label has sometimes been associated with pejorative considerations when it has been reduced only to define YouTube creators linked to the video game and entertainment sector. Parallel to the quantitative success of this type of youtubers, communicators from practically all academic, cultural and scientific fields have emerged on YouTube in recent years. Cultube is a digital community conceived within the Spanish-speaking digital reality that brings together this kind of creators and promotes this increasing model of science communication on the most popular video social media. Based on a grounded theory methodological orientation, this article presents the results of a semiotic-discursive analysis applied to interviews and ethnographic data collected from the three editions of Cultube held to date: 2018, 2019 and 2021. This case study helps to understand the global and growing phenomenon of cultural and science communicators on YouTube, their role in the global democratization of learning and their potential for the future.
{"title":"De ‘youtubers’ a ‘cultubers’: un fenómeno de divulgación académica, cultural y científica en YouTube","authors":"Á. Buitrago, Alberto Martín García, A. Beltrán-Flandoli","doi":"10.33732/ixc/12/02deyout","DOIUrl":"https://doi.org/10.33732/ixc/12/02deyout","url":null,"abstract":"The term youtuber label has sometimes been associated with pejorative considerations when it has been reduced only to define YouTube creators linked to the video game and entertainment sector. Parallel to the quantitative success of this type of youtubers, communicators from practically all academic, cultural and scientific fields have emerged on YouTube in recent years. Cultube is a digital community conceived within the Spanish-speaking digital reality that brings together this kind of creators and promotes this increasing model of science communication on the most popular video social media. Based on a grounded theory methodological orientation, this article presents the results of a semiotic-discursive analysis applied to interviews and ethnographic data collected from the three editions of Cultube held to date: 2018, 2019 and 2021. This case study helps to understand the global and growing phenomenon of cultural and science communicators on YouTube, their role in the global democratization of learning and their potential for the future.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":"15 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73108499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-15DOI: 10.33732/ixc/12/02nuevos
Maite Plazas-Olmedo, Pablo López-Rabadán
After decades of television influence, image and audiovisual language have become central elements of political communication. The irruption of social media has further invigorated the strategic use of video, by allowing the autonomous dissemination of content and a closer approach to citizens. Our objective is to analyze the management of video on social networks as an electoral tool from a novel multiplatform approach. Based on a model of content analysis, the format and degree of spectacularization of the videos are reviewed, and partisan strategies are compared. The sample is made up of 2,566 campaign videos published on the Twitter, Instagram, Facebook and YouTube accounts of the five most voted state parties in the general elections of November 2019: PSOE, PP, VOX, Podemos and Ciudadanos. The results show the appearance of new formats such as the digital spot and a strategic diffusion differentiated by platforms. Spectacularization is manifested, above all, in the bet on the personalization of the leader, to whom professional attributes are assigned.
{"title":"Nuevos formatos del vídeo electoral en redes. La estrategia multiplataforma de los partidos españoles en las elecciones de 2019","authors":"Maite Plazas-Olmedo, Pablo López-Rabadán","doi":"10.33732/ixc/12/02nuevos","DOIUrl":"https://doi.org/10.33732/ixc/12/02nuevos","url":null,"abstract":"After decades of television influence, image and audiovisual language have become central elements of political communication. The irruption of social media has further invigorated the strategic use of video, by allowing the autonomous dissemination of content and a closer approach to citizens. Our objective is to analyze the management of video on social networks as an electoral tool from a novel multiplatform approach. Based on a model of content analysis, the format and degree of spectacularization of the videos are reviewed, and partisan strategies are compared. The sample is made up of 2,566 campaign videos published on the Twitter, Instagram, Facebook and YouTube accounts of the five most voted state parties in the general elections of November 2019: PSOE, PP, VOX, Podemos and Ciudadanos. The results show the appearance of new formats such as the digital spot and a strategic diffusion differentiated by platforms. Spectacularization is manifested, above all, in the bet on the personalization of the leader, to whom professional attributes are assigned.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":"7 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82122298","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-15DOI: 10.33732/ixc/12/02lapoli
S. Gómez-García, Mar Chicharro-Merayo, Mireya Vicent-Ibáñez, Patricia Durántez-Stolle
This research is based on the well-known influence of the media in the political sphere and discourse, as well as the popularity of the Steam platform in the distribution of computer video games. In this way, we propose an analysis of the message of the game cards of games with political content in this medium of content distribution. The selection of the sample is based on a series of keywords (Politics, Political and Political Sim) to identify a representative set of games (n=64) that develop some aspect of contemporary politics (representations, ideologies or models of government). To do so, we combine quantitative and qualitative content analysis of the paratexts of these games (specifically, the contents present in the game card of each of them). The exploration of these contents highlights a pragmatic and normative reading of political activity, influenced by its context of production and certain ideological vectors of the contemporary scene, such as neoliberal ideology.
{"title":"La política a la que jugamos. Cultura, videojuegos y ludoficción política en la plataforma steam","authors":"S. Gómez-García, Mar Chicharro-Merayo, Mireya Vicent-Ibáñez, Patricia Durántez-Stolle","doi":"10.33732/ixc/12/02lapoli","DOIUrl":"https://doi.org/10.33732/ixc/12/02lapoli","url":null,"abstract":"This research is based on the well-known influence of the media in the political sphere and discourse, as well as the popularity of the Steam platform in the distribution of computer video games. In this way, we propose an analysis of the message of the game cards of games with political content in this medium of content distribution. The selection of the sample is based on a series of keywords (Politics, Political and Political Sim) to identify a representative set of games (n=64) that develop some aspect of contemporary politics (representations, ideologies or models of government). To do so, we combine quantitative and qualitative content analysis of the paratexts of these games (specifically, the contents present in the game card of each of them). The exploration of these contents highlights a pragmatic and normative reading of political activity, influenced by its context of production and certain ideological vectors of the contemporary scene, such as neoliberal ideology.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":"4 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84943767","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-15DOI: 10.33732/ixc/12/02instag
Victoria Mora de la Torre, Marta González Caballero
Teaching involves constant training in and adaptation to new technologies and tools for learning. The use of social media in teaching-learning processes is an increasingly widespread practice, although its application in terms of motivation and communication, as a tool to promote greater engagement with students, is still pending. The present proposal contextualizes the use of Instagram as a useful tool that allows the establishment of bonds of trust amongst the members of the training process, allowing the acquisition of knowledge, as well as the transversal competences associated with the degree of Higher Level Training Cycles in Audiovisual Projects, taught at the European University of Madrid. For this purpose, the publications made in an educational account managed by the teacher between 2017-2021 are analyzed in order to validate their use and impact. This analysis shows that students demand this type of initiatives, being especially useful in the context of practical work, in relation to information and communication of activities to be developed, as well as in relation to the visibility of their projects and the strengthening of motivation towards the contents of the degree course.
{"title":"Instagram como herramienta motivacional docente: Estudio de caso","authors":"Victoria Mora de la Torre, Marta González Caballero","doi":"10.33732/ixc/12/02instag","DOIUrl":"https://doi.org/10.33732/ixc/12/02instag","url":null,"abstract":"Teaching involves constant training in and adaptation to new technologies and tools for learning. The use of social media in teaching-learning processes is an increasingly widespread practice, although its application in terms of motivation and communication, as a tool to promote greater engagement with students, is still pending. The present proposal contextualizes the use of Instagram as a useful tool that allows the establishment of bonds of trust amongst the members of the training process, allowing the acquisition of knowledge, as well as the transversal competences associated with the degree of Higher Level Training Cycles in Audiovisual Projects, taught at the European University of Madrid. For this purpose, the publications made in an educational account managed by the teacher between 2017-2021 are analyzed in order to validate their use and impact. This analysis shows that students demand this type of initiatives, being especially useful in the context of practical work, in relation to information and communication of activities to be developed, as well as in relation to the visibility of their projects and the strengthening of motivation towards the contents of the degree course.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":"52 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88205071","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-15DOI: 10.33732/ixc/12/01repens
Isaac de Jesús Palazuelos Rojo, Alejandro Antonio Corvera Sánchez, Irma Daniela Rentería Díaz
This article proposes the technopolitical concept as a way to reflect on media changes both in expressions of demand as in processes of social domination and the shaping of public opinion. Longitudinal digital ethnography was carried out on the 2012 and 2018 electoral processes in Mexico. It is concluded that technopolitics is an assembly process where actors interact, with differentiated political objectives, who seek to transform a given historicity or aspire to preserve existing political structures through mobilizations, actions in social media, media content production and other technological appropriations.
{"title":"Repensando la tecnopolítica desde los procesos electorales 2012 y 2018 en México","authors":"Isaac de Jesús Palazuelos Rojo, Alejandro Antonio Corvera Sánchez, Irma Daniela Rentería Díaz","doi":"10.33732/ixc/12/01repens","DOIUrl":"https://doi.org/10.33732/ixc/12/01repens","url":null,"abstract":"This article proposes the technopolitical concept as a way to reflect on media changes both in expressions of demand as in processes of social domination and the shaping of public opinion. Longitudinal digital ethnography was carried out on the 2012 and 2018 electoral processes in Mexico. It is concluded that technopolitics is an assembly process where actors interact, with differentiated political objectives, who seek to transform a given historicity or aspire to preserve existing political structures through mobilizations, actions in social media, media content production and other technological appropriations.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":"115 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80850364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-15DOI: 10.33732/ixc/12/01sexodr
Mayte Donstrup
The aim of this study is to analyze the attitudes and social behaviors of the protagonists of teen series; that is, fiction series produced for teenagers. With this aim, a content analysis has been carried out, a technique that has allowed the identification of the most common behaviors and consequences in said fiction series. The sample is composed of the first season of the seven series best rated by their audience in the first quarter of 2020: Elite (Netflix: 2018- ), Chilling Adventures of Sabrina (Netflix: 2018- ), Sex Education (Netflix: 2019- ), 13 Reasons Why (Netflix: 2017), I Am Not Okay with This (Netflix: 2020- ), Riverdale (The WC: 2017- ) y Euphoria (HBO: 2019- ). The results indicate a high percentage of scenes of unprotected sex and alcohol consumption with hardly any negative consequences.
{"title":"Sexo, drogas y series de adolescentes: análisis sociales de los adolescentes en las series televisivas","authors":"Mayte Donstrup","doi":"10.33732/ixc/12/01sexodr","DOIUrl":"https://doi.org/10.33732/ixc/12/01sexodr","url":null,"abstract":"The aim of this study is to analyze the attitudes and social behaviors of the protagonists of teen series; that is, fiction series produced for teenagers. With this aim, a content analysis has been carried out, a technique that has allowed the identification of the most common behaviors and consequences in said fiction series. The sample is composed of the first season of the seven series best rated by their audience in the first quarter of 2020: Elite (Netflix: 2018- ), Chilling Adventures of Sabrina (Netflix: 2018- ), Sex Education (Netflix: 2019- ), 13 Reasons Why (Netflix: 2017), I Am Not Okay with This (Netflix: 2020- ), Riverdale (The WC: 2017- ) y Euphoria (HBO: 2019- ). The results indicate a high percentage of scenes of unprotected sex and alcohol consumption with hardly any negative consequences.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":"12 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87839866","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-15DOI: 10.33732/ixc/12/01aautoe
Emanuel Bezerra de Oliveira, Nathália de Sousa Pereira, Lia Chagas de Lima, Danielle Miranda de Oliveira Arruda Gomes
This research proposes to understand the relationship between the self-exposure of physical exercise practitioners on social media communication and consumption. To this end, we sought to identify the motivations for selfexposure of physical exercise practitioners on social media; identify the types of products consumed that are related to self-exposure on social media and verify the influence between self-exposure of physical exercise practitioners on social media and consumption. Qualitative research was applied, aided by semistructured interviews and by the projective autodriving technique. Twelve men who practice physical exercises in gyms were interviewed. Three categories emerged from the results: exhibitionism, encouraging healthy living and personal fulfillment as antecedents for the self-exposure of physical activity practitioners on social media, and the consumption of food, electronic, sports clothing, applications, and software products was identified, as a way to help the best image that will be exposed. Through the development of a framework, it was found that the self-exposure of the image influences both self-consumption and the consumption of followers. In addition, the concept of conspicuous consumption was broadened by relating the exposure of the conquest of the fitness body as an acquired good that provides social status.
{"title":"A AUTOEXPOSIÇÃO DE PRATICANTES DE EXERCÍCIOS FÍSICOS COMUNICADA EM REDES SOCIAIS E SUA RELAÇÃO COM O CONSUMO","authors":"Emanuel Bezerra de Oliveira, Nathália de Sousa Pereira, Lia Chagas de Lima, Danielle Miranda de Oliveira Arruda Gomes","doi":"10.33732/ixc/12/01aautoe","DOIUrl":"https://doi.org/10.33732/ixc/12/01aautoe","url":null,"abstract":"This research proposes to understand the relationship between the self-exposure of physical exercise practitioners on social media communication and consumption. To this end, we sought to identify the motivations for selfexposure of physical exercise practitioners on social media; identify the types of products consumed that are related to self-exposure on social media and verify the influence between self-exposure of physical exercise practitioners on social media and consumption. Qualitative research was applied, aided by semistructured interviews and by the projective autodriving technique. Twelve men who practice physical exercises in gyms were interviewed. Three categories emerged from the results: exhibitionism, encouraging healthy living and personal fulfillment as antecedents for the self-exposure of physical activity practitioners on social media, and the consumption of food, electronic, sports clothing, applications, and software products was identified, as a way to help the best image that will be exposed. Through the development of a framework, it was found that the self-exposure of the image influences both self-consumption and the consumption of followers. In addition, the concept of conspicuous consumption was broadened by relating the exposure of the conquest of the fitness body as an acquired good that provides social status.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":"16 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90399014","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：