Pub Date : 2022-01-15DOI: 10.33732/ixc/12/01politi
Salomé Berrocal-Gonzalo, Raquel Quevedo-Redondo, Virginia García-Beaudoux
In the midst of entertainment society, that started off at the end of the twentieth century, pop politics developed as a new communication formula used by the political leaders to share their image and their messages to the citi- zens by means of features from the entertainment environment or celebritiza- tion. In a similar way, the traditional mass media act, including formats of politi- cal infoentertainment to share the political information to the citizens in a frivolous, superficial or satiric format, aiming to increase their audience. This dominant situation of politainment has been transferred to the Internet envi- ronment, where the trend multiplies its effect due to the power of social net- works. In that case, political parties, mass media and prosumers, find a new space to gain votes, increase their audience and achieve advantage. The mono- graph included in index.comunicación introduces several research projects re- lated to politainment, aiming to study its impact upon traditional media and social networks. The new formulas adopted by spectacularized political infor- mation, the kind of issuers that produce them and the consequences upon those who intake them, are the object of analysis of the investigation works published in this thematic number.
{"title":"Política pop online: nuevas estrategias y liderazgos para nuevos públicos","authors":"Salomé Berrocal-Gonzalo, Raquel Quevedo-Redondo, Virginia García-Beaudoux","doi":"10.33732/ixc/12/01politi","DOIUrl":"https://doi.org/10.33732/ixc/12/01politi","url":null,"abstract":"In the midst of entertainment society, that started off at the end of the twentieth century, pop politics developed as a new communication formula used by the political leaders to share their image and their messages to the citi- zens by means of features from the entertainment environment or celebritiza- tion. In a similar way, the traditional mass media act, including formats of politi- cal infoentertainment to share the political information to the citizens in a frivolous, superficial or satiric format, aiming to increase their audience. This dominant situation of politainment has been transferred to the Internet envi- ronment, where the trend multiplies its effect due to the power of social net- works. In that case, political parties, mass media and prosumers, find a new space to gain votes, increase their audience and achieve advantage. The mono- graph included in index.comunicación introduces several research projects re- lated to politainment, aiming to study its impact upon traditional media and social networks. The new formulas adopted by spectacularized political infor- mation, the kind of issuers that produce them and the consequences upon those who intake them, are the object of analysis of the investigation works published in this thematic number.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":"137 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87380588","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-15DOI: 10.33732/ixc/12/01analis
F. Gómez-Pérez, J. Pérez-Rufí
This paper aims to study the production of live television at the Eurovision Song Contest, a contest characterized by the use of avant-garde and experimental technologies and staging. The filming and production of the winning performance in 2021, «Zitti e buoni», by the Italian group Måneskin, is selected as a case study, as it breaks with previous trends. The main objectives of this research are to analyze the selected performance from a discursive and formal perspective and to identify the visual references on which the production is based. We apply a formal audiovisual analysis while considering intertextual practices and the intention to appropriate pop culture references. The formal audiovisual analysis highlights the respect for a functional and classic audiovisual grammar that tries to make itself invisible to highlight the members of the band with their charisma. Faced with previous practices trying to break spatial and temporal continuity, the performance claims a classical audiovisual grammar and an apparently simple staging based on nostalgia.
本文旨在研究欧洲歌唱大赛(Eurovision Song Contest)的电视直播制作,这是一项以使用前卫和实验技术和舞台为特征的比赛。意大利mamatneskin集团于2021年拍摄和制作的获奖表演“Zitti e buoni”被选为案例研究,因为它打破了以前的趋势。本研究的主要目的是从话语和形式的角度分析选定的表演,并确定生产所依据的视觉参考。我们运用正式的视听分析,同时考虑互文实践和适当的流行文化参考的意图。正式的视听分析强调了对功能性和经典视听语法的尊重,这种语法试图让自己隐形,以突出乐队成员的魅力。面对以往试图打破空间和时间连续性的做法,这次演出主张古典的视听语法和基于怀旧的明显简单的舞台。
{"title":"Análisis de la realización de espectáculos televisivos en directo: Italia en Eurovisión 2021","authors":"F. Gómez-Pérez, J. Pérez-Rufí","doi":"10.33732/ixc/12/01analis","DOIUrl":"https://doi.org/10.33732/ixc/12/01analis","url":null,"abstract":"This paper aims to study the production of live television at the Eurovision Song Contest, a contest characterized by the use of avant-garde and experimental technologies and staging. The filming and production of the winning performance in 2021, «Zitti e buoni», by the Italian group Måneskin, is selected as a case study, as it breaks with previous trends. The main objectives of this research are to analyze the selected performance from a discursive and formal perspective and to identify the visual references on which the production is based. We apply a formal audiovisual analysis while considering intertextual practices and the intention to appropriate pop culture references. The formal audiovisual analysis highlights the respect for a functional and classic audiovisual grammar that tries to make itself invisible to highlight the members of the band with their charisma. Faced with previous practices trying to break spatial and temporal continuity, the performance claims a classical audiovisual grammar and an apparently simple staging based on nostalgia.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":"23 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85310894","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-15DOI: 10.33732/ixc/12/01elespe
Manuel Antonio Pacheco Barrio
The infotainment is a key piece for political communication and the candidates tour the television sets showing their communication skills. Television entertainment programs such as Antena 3's El Hormiguero have taken advantage of this situation to develop a series of electoral interviews with the candidates for the presidency of the Government of Spain. This article will analyze these programs that have been broadcast during the electoral campaigns held between 2015 and 2019, both from their content and their structure. To carry out this research, the models framed in the quantitative paradigm have been used, focusing on descriptive questions from the content analysis adding the qualitative study of them. The programs that have been carried out in the electoral periods have maintained an identical structure in the interviews broadcast in each campaign prior to the elections so that all candidates were on an equal footing on issues related to current hot topics.
{"title":"El espectáculo de la política en ‘El Hormiguero 3.0’ con los candidatos a la presidencia del Gobierno: 2015-2019","authors":"Manuel Antonio Pacheco Barrio","doi":"10.33732/ixc/12/01elespe","DOIUrl":"https://doi.org/10.33732/ixc/12/01elespe","url":null,"abstract":"The infotainment is a key piece for political communication and the candidates tour the television sets showing their communication skills. Television entertainment programs such as Antena 3's El Hormiguero have taken advantage of this situation to develop a series of electoral interviews with the candidates for the presidency of the Government of Spain. This article will analyze these programs that have been broadcast during the electoral campaigns held between 2015 and 2019, both from their content and their structure. To carry out this research, the models framed in the quantitative paradigm have been used, focusing on descriptive questions from the content analysis adding the qualitative study of them. The programs that have been carried out in the electoral periods have maintained an identical structure in the interviews broadcast in each campaign prior to the elections so that all candidates were on an equal footing on issues related to current hot topics.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":"7 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82522786","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-15DOI: 10.33732/ixc/12/01narrat
Carmen Ferré-Pavia, M. Codina
This article aims to analyze the strategies used by political parties on Instagram posts during the election campaign of November 10, 2019, in terms of their content and media resources, in a politainment environment. A total of 655 publications were analyzed, coming from state and autonomous Catalan parties, through content analysis with quantitative and interpretative focus. From a comparative point of view, a gap is found between new and old political parties in the use of Instagram, and it is evident that the use of per- sonalization varies between formations. In the case of Catalan parties, the campaign is mixed with the effects of the situation of their former leaders. With some exceptions, the programmatic proposals during the campaign are blurred in almost all cases. It is concluded that, on Instagram, the electoral narrative is constructed as a narrative of staged self-referential actions, with the context of the political events in the Catalan case.
{"title":"Narrativa de campaña en Instagram: espectáculo y autorrepresentación de candidatos. El caso de las elecciones generales 2019","authors":"Carmen Ferré-Pavia, M. Codina","doi":"10.33732/ixc/12/01narrat","DOIUrl":"https://doi.org/10.33732/ixc/12/01narrat","url":null,"abstract":"This article aims to analyze the strategies used by political parties on Instagram posts during the election campaign of November 10, 2019, in terms of their content and media resources, in a politainment environment. A total of 655 publications were analyzed, coming from state and autonomous Catalan parties, through content analysis with quantitative and interpretative focus. From a comparative point of view, a gap is found between new and old political parties in the use of Instagram, and it is evident that the use of per- sonalization varies between formations. In the case of Catalan parties, the campaign is mixed with the effects of the situation of their former leaders. With some exceptions, the programmatic proposals during the campaign are blurred in almost all cases. It is concluded that, on Instagram, the electoral narrative is constructed as a narrative of staged self-referential actions, with the context of the political events in the Catalan case.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":"15 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87088052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-15DOI: 10.33732/ixc/12/01vision
Sergio Gutiérrez Manjón, Sergio Álvarez García, Sergio Mena Muñoz
The network Twitch hosts a novel form of collective viewing of audiovisual products, whose audience is centennials. We analyse the case of Watch Parties, which allow users to watch films in real time with a streamer. Taking three Watch Parties of the streamer Lynx_Reviewer as a case study, a methodological triangulation is carried out: virtual ethnography, content analysis and semi-structured interview. By exploring the phenomenon, a model of analysis of collective consumption of content is constructed thanks to a descriptive systematisation of the audience’s consumption habits and uses by analysing the conversations and messages generated in the transmissions. The results obtained show that, despite the disparity of content and channels broadcasting on Twitch, this format follows a common pattern of broadcasting, participation, interface and type of messages. It is a leisure experience based on the collective construction of content developed synchronously with the interaction of the audience, which uses its own references and expressive codes to communicate, using films as a means of interaction within the community.
{"title":"Visionado colectivo de cine en la red social Twitch por parte de centennials: estudio de caso","authors":"Sergio Gutiérrez Manjón, Sergio Álvarez García, Sergio Mena Muñoz","doi":"10.33732/ixc/12/01vision","DOIUrl":"https://doi.org/10.33732/ixc/12/01vision","url":null,"abstract":"The network Twitch hosts a novel form of collective viewing of audiovisual products, whose audience is centennials. We analyse the case of Watch Parties, which allow users to watch films in real time with a streamer. Taking three Watch Parties of the streamer Lynx_Reviewer as a case study, a methodological triangulation is carried out: virtual ethnography, content analysis and semi-structured interview. By exploring the phenomenon, a model of analysis of collective consumption of content is constructed thanks to a descriptive systematisation of the audience’s consumption habits and uses by analysing the conversations and messages generated in the transmissions. The results obtained show that, despite the disparity of content and channels broadcasting on Twitch, this format follows a common pattern of broadcasting, participation, interface and type of messages. It is a leisure experience based on the collective construction of content developed synchronously with the interaction of the audience, which uses its own references and expressive codes to communicate, using films as a means of interaction within the community.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":"31 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75232081","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-15DOI: 10.33732/ixc/12/01arevie
Gilberto Alves Araújo, Gizélia Maria da Silva Freitas
This paper reviews scientific literature about representation on migrants in Global South media and in other parts of the world, focusing on comparative studies in Brazil and South Africa, and providing suggestions for less Eurocentric perspectives relating to such topic. We resort to a critical review on theoretical references and multiple studies published between the second half of the last century and the beginning of this century. South African comparative research through meta-studies and their quantitative tendency —alongside French Discourse Analysis, Bakhtinian Circle and Greimas’ influence in Brazil— indicate how this type of research needs to be expanded in the Global South. This paper recommends the construction of more systematic content-based analyses and the exploration of the different degrees and forms through which balanced or patronizing portrayals on migrants are projected in media. Dislocation from a dominant sociocognitive perspective towards inter-semiotic/sociolinguistic approaches is advisable. This work also suggests that Pan-Africanism, African approaches, and/or Latin-American philosophies should be part of this foundation for migration criticism, especially if these migratory processes are analyzed in media or communication context
{"title":"A review on discourse studies concerning migrants in media publications from Brazil and South Africa: towards more Afro-Latin perspectives","authors":"Gilberto Alves Araújo, Gizélia Maria da Silva Freitas","doi":"10.33732/ixc/12/01arevie","DOIUrl":"https://doi.org/10.33732/ixc/12/01arevie","url":null,"abstract":"This paper reviews scientific literature about representation on migrants in Global South media and in other parts of the world, focusing on comparative studies in Brazil and South Africa, and providing suggestions for less Eurocentric perspectives relating to such topic. We resort to a critical review on theoretical references and multiple studies published between the second half of the last century and the beginning of this century. South African comparative research through meta-studies and their quantitative tendency —alongside French Discourse Analysis, Bakhtinian Circle and Greimas’ influence in Brazil— indicate how this type of research needs to be expanded in the Global South. This paper recommends the construction of more systematic content-based analyses and the exploration of the different degrees and forms through which balanced or patronizing portrayals on migrants are projected in media. Dislocation from a dominant sociocognitive perspective towards inter-semiotic/sociolinguistic approaches is advisable. This work also suggests that Pan-Africanism, African approaches, and/or Latin-American philosophies should be part of this foundation for migration criticism, especially if these migratory processes are analyzed in media or communication context","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":"1 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90522571","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-15DOI: 10.33732/ixc/12/01launio
Alicia Gil-Torres, Cristina San José-de la Rosa
The interest of this research resides in the analysis of the only fiction series dealing with the functioning of the European Union: the French- Belgian-German production Parlement (Émilie Noblet and Jérémie Sein, 2020). Through a qualitative methodology, it seeks to answer a threefold re- search objective: (1) to analyze the main characters and their characteristic elements; (2) to identify the space-time relationship and the political actions addressed in fiction in order to provide realism to its development through the scenarios and arguments presented; and (3) to detect the existence of parallelisms between the European Union in the social imagery and the one presented in the series according to the theory of social representations, the reality effect and the Eurobarometer surveys. The results reveal that Parle- ment works with stereotypes and social perceptions about the European Union through satire but manages to offer pedagogical elements in all its epi- sodes. In this way, it accomplishes becoming a popular catalyst to bring Euro- pean politics closer to citizens, by projecting a more human and lighthearted image.
本研究的兴趣在于分析唯一一部涉及欧盟运作的小说系列:法国-比利时-德国制作的《议会》(Émilie Noblet and jsamrimie Sein, 2020)。通过定性方法,它试图回答一个三重研究目标:(1)分析主要人物及其特征元素;(2)识别小说中的时空关系和政治行动,以便通过所呈现的场景和论点为其发展提供现实主义;(3)根据社会表征理论、现实效应和Eurobarometer调查,检测欧盟在社会意象中与系列中所呈现的欧盟之间是否存在平行关系。结果表明,Parle- ment通过讽刺来处理对欧盟的刻板印象和社会观念,但在其所有情节中都设法提供教学元素。通过这种方式,它完成了成为一个受欢迎的催化剂,通过投射一个更人性化和轻松愉快的形象,使欧洲政治更接近公民。
{"title":"La Unión Europea en la serie ‘Parlement’ (2020). Entre la ficción y el realismo","authors":"Alicia Gil-Torres, Cristina San José-de la Rosa","doi":"10.33732/ixc/12/01launio","DOIUrl":"https://doi.org/10.33732/ixc/12/01launio","url":null,"abstract":"The interest of this research resides in the analysis of the only fiction series dealing with the functioning of the European Union: the French- Belgian-German production Parlement (Émilie Noblet and Jérémie Sein, 2020). Through a qualitative methodology, it seeks to answer a threefold re- search objective: (1) to analyze the main characters and their characteristic elements; (2) to identify the space-time relationship and the political actions addressed in fiction in order to provide realism to its development through the scenarios and arguments presented; and (3) to detect the existence of parallelisms between the European Union in the social imagery and the one presented in the series according to the theory of social representations, the reality effect and the Eurobarometer surveys. The results reveal that Parle- ment works with stereotypes and social perceptions about the European Union through satire but manages to offer pedagogical elements in all its epi- sodes. In this way, it accomplishes becoming a popular catalyst to bring Euro- pean politics closer to citizens, by projecting a more human and lighthearted image.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":"13 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91364013","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-15DOI: 10.33732/ixc/12/01evalua
Natalia Muñoz Fernández, Elisa Lucas Barcia
Effective risk communication is essential to manage outbreaks; consequently, news and figures about COVID-19 have become a constant need since the beginning of 2020. In this sense, infographics are a powerful tool for transmitting this type of information. This work analyzes the first year of the pandemic through the infographics published by El País Digitalto evaluate their use in communicating this health crisis. It is through content analysis that the topics and approaches of the articles, the weight of the infographics with respect to the text, the types and subtypes of infographics used, and their degrees and types of interaction, as well as the evolution of these variables throughout of the research period are studied. The results determine that the content typical of the period analyzed is a data-based thematic article, approached from an analytical / interpretive approach. Infographics and text share protagonism, and line graphs without any type of interactivity are included.
有效的风险沟通对于管理疫情至关重要;因此,自2020年初以来,有关COVID-19的新闻和数据已成为持续的需求。从这个意义上说,信息图表是传递这类信息的有力工具。这项工作通过El País digital发布的信息图表分析了大流行第一年的情况,以评估这些图表在传播这一健康危机方面的使用情况。通过内容分析,研究了文章的主题和方法,信息图表相对于文本的权重,所使用的信息图表的类型和子类型,及其相互作用的程度和类型,以及这些变量在整个研究期间的演变。结果确定,所分析时期的典型内容是一篇基于数据的专题文章,采用分析/解释方法。信息图和文本共享主角,线形图没有任何类型的交互性被包括在内。
{"title":"Evaluación de infográficos durante el primer año de pandemia en ‘El País Digital’ (2020- 2021)","authors":"Natalia Muñoz Fernández, Elisa Lucas Barcia","doi":"10.33732/ixc/12/01evalua","DOIUrl":"https://doi.org/10.33732/ixc/12/01evalua","url":null,"abstract":"Effective risk communication is essential to manage outbreaks; consequently, news and figures about COVID-19 have become a constant need since the beginning of 2020. In this sense, infographics are a powerful tool for transmitting this type of information. This work analyzes the first year of the pandemic through the infographics published by El País Digitalto evaluate their use in communicating this health crisis. It is through content analysis that the topics and approaches of the articles, the weight of the infographics with respect to the text, the types and subtypes of infographics used, and their degrees and types of interaction, as well as the evolution of these variables throughout of the research period are studied. The results determine that the content typical of the period analyzed is a data-based thematic article, approached from an analytical / interpretive approach. Infographics and text share protagonism, and line graphs without any type of interactivity are included.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":"15 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85016619","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-15DOI: 10.33732/ixc/12/01estrat
Julio Moreno-Díaz
The research analyzes the use of the social network Instagram as a tool for the dissemination of party programmatic lines in the elections to the Community of Madrid in 2021. For this purpose, attention is paid to the man- agement and visibility of the candidates' posts, the thematic composition of the electoral programs and their argumentation in the social network, as well as the possible strategies used in this field as a complement to the celebrity of the leader. Using a methodology based on content analysis, complemented by quali- tative analysis, a sample of 377 posts published on the profiles of the six candi- dates for the regional presidency were studied. The study addresses variables such as the post type, the scene of action, the prominence of the leader and the propagandistic argument. The results show the potential of Instagram in the dissemination of political action plans despite the lack of a common strategy to promote it as a real communication channel with the electorate. In addition, the personalization of the candidate, the ideological component of the posts and the determination of the election news during the campaign are required.
{"title":"Estrategia programática en Instagram de los candidatos en las elecciones autonómicas de la Comunidad de Madrid 2021","authors":"Julio Moreno-Díaz","doi":"10.33732/ixc/12/01estrat","DOIUrl":"https://doi.org/10.33732/ixc/12/01estrat","url":null,"abstract":"The research analyzes the use of the social network Instagram as a tool for the dissemination of party programmatic lines in the elections to the Community of Madrid in 2021. For this purpose, attention is paid to the man- agement and visibility of the candidates' posts, the thematic composition of the electoral programs and their argumentation in the social network, as well as the possible strategies used in this field as a complement to the celebrity of the leader. Using a methodology based on content analysis, complemented by quali- tative analysis, a sample of 377 posts published on the profiles of the six candi- dates for the regional presidency were studied. The study addresses variables such as the post type, the scene of action, the prominence of the leader and the propagandistic argument. The results show the potential of Instagram in the dissemination of political action plans despite the lack of a common strategy to promote it as a real communication channel with the electorate. In addition, the personalization of the candidate, the ideological component of the posts and the determination of the election news during the campaign are required.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":"27 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83319731","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-15DOI: 10.33732/IXC/11/02DEPORT
Diego Martín Muñoz, Luis Miguel Pedrero Esteban
e-sports have stablished themselves in the leisure and entertainment digital market with similar number of followers, turnover and advertising to those of traditional mass sports. In addition to fostering individual fantasy without space-time limitations as it happens with video games, esports are articulated on discursive strategies and techniques that expand the emotional bond between the player, the sport and the audience. This article identifies and describes the evolution of video games throughout their history, the conversion of many of them into e-sports —clarifying the elements that make a discipline such us a videogame becomes a spectacle—, and focuses on the ludic proporsal of e-sports from a case study on League of Legends, the world's most popular title, whose unique narrative strategy has made it a game, sport and spectacle hybrid.
{"title":"Deporte y espectáculo en la narrativa de los 'e-sports': el caso de 'League of Legends'","authors":"Diego Martín Muñoz, Luis Miguel Pedrero Esteban","doi":"10.33732/IXC/11/02DEPORT","DOIUrl":"https://doi.org/10.33732/IXC/11/02DEPORT","url":null,"abstract":"e-sports have stablished themselves in the leisure and entertainment digital market with similar number of followers, turnover and advertising to those of traditional mass sports. In addition to fostering individual fantasy without space-time limitations as it happens with video games, esports are articulated on discursive strategies and techniques that expand the emotional bond between the player, the sport and the audience. This article identifies and describes the evolution of video games throughout their history, the conversion of many of them into e-sports —clarifying the elements that make a discipline such us a videogame becomes a spectacle—, and focuses on the ludic proporsal of e-sports from a case study on League of Legends, the world's most popular title, whose unique narrative strategy has made it a game, sport and spectacle hybrid.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":"2 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2021-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87111594","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}