Pub Date : 2023-03-22DOI: 10.1007/s12208-023-00368-4
Walter Wymer
{"title":"Social marketing’s relevance in helping the United Nations attain its SDGs","authors":"Walter Wymer","doi":"10.1007/s12208-023-00368-4","DOIUrl":"https://doi.org/10.1007/s12208-023-00368-4","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"1 1","pages":"1-13"},"PeriodicalIF":1.7,"publicationDate":"2023-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47509658","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-16DOI: 10.1007/s12208-023-00365-7
R. A. A. ElNaggar, Rasha Hammad
{"title":"Determinants of online social entrepreneurs’ brand loyalty: a value creation model","authors":"R. A. A. ElNaggar, Rasha Hammad","doi":"10.1007/s12208-023-00365-7","DOIUrl":"https://doi.org/10.1007/s12208-023-00365-7","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"1 1","pages":"1-22"},"PeriodicalIF":1.7,"publicationDate":"2023-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46151048","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-10DOI: 10.1007/s12208-023-00366-6
P. Fernández‐Ferrín, Sandra Castro‐González, B. Bande, M. Galán-Ladero
{"title":"Drivers of consumer’s willingness to pay for fair trade food products: the role of positive and negative emotions","authors":"P. Fernández‐Ferrín, Sandra Castro‐González, B. Bande, M. Galán-Ladero","doi":"10.1007/s12208-023-00366-6","DOIUrl":"https://doi.org/10.1007/s12208-023-00366-6","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":" ","pages":"1-24"},"PeriodicalIF":1.7,"publicationDate":"2023-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44079691","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-10DOI: 10.1007/s12208-023-00364-8
A. Vilmar
{"title":"Creativity as the key to success—a plea for more guts in social marketing communication","authors":"A. Vilmar","doi":"10.1007/s12208-023-00364-8","DOIUrl":"https://doi.org/10.1007/s12208-023-00364-8","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"1 1","pages":"1-7"},"PeriodicalIF":1.7,"publicationDate":"2023-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45658534","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-09DOI: 10.1007/s12208-023-00367-5
M. Cismaru, O. Akdaş
{"title":"Developing a framework for communications encouraging personal budgeting – a social marketing approach","authors":"M. Cismaru, O. Akdaş","doi":"10.1007/s12208-023-00367-5","DOIUrl":"https://doi.org/10.1007/s12208-023-00367-5","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":" ","pages":""},"PeriodicalIF":1.7,"publicationDate":"2023-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46667953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-11DOI: 10.1007/s12208-022-00363-1
S. Singh, Sapna Singh
{"title":"Impulse buying and checkout donation: leveraging reparatory processes of purchase guilt","authors":"S. Singh, Sapna Singh","doi":"10.1007/s12208-022-00363-1","DOIUrl":"https://doi.org/10.1007/s12208-022-00363-1","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"1 1","pages":"1-24"},"PeriodicalIF":1.7,"publicationDate":"2023-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42801105","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-11DOI: 10.1007/s12208-022-00362-2
M. Akbar, Elizabeth Barnes
{"title":"Verification of GPDS planning framework for social marketing: a Delphi method","authors":"M. Akbar, Elizabeth Barnes","doi":"10.1007/s12208-022-00362-2","DOIUrl":"https://doi.org/10.1007/s12208-022-00362-2","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"1 1","pages":"1-31"},"PeriodicalIF":1.7,"publicationDate":"2023-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43606552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-09DOI: 10.1007/s12208-022-00361-3
Chundong Zheng, Huan Niu, Han Wang
{"title":"No browsing, no donating: the impact of title and forwarder on browsing intention of online charity fundraising","authors":"Chundong Zheng, Huan Niu, Han Wang","doi":"10.1007/s12208-022-00361-3","DOIUrl":"https://doi.org/10.1007/s12208-022-00361-3","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"1 1","pages":"1-23"},"PeriodicalIF":1.7,"publicationDate":"2023-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43030788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-05DOI: 10.1007/s12208-022-00358-y
I. Sánchez‐Torné, F. Caro-González, M. Pérez-Suárez
{"title":"Content is key to non-profit digital media strategy","authors":"I. Sánchez‐Torné, F. Caro-González, M. Pérez-Suárez","doi":"10.1007/s12208-022-00358-y","DOIUrl":"https://doi.org/10.1007/s12208-022-00358-y","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"1 1","pages":"1-19"},"PeriodicalIF":1.7,"publicationDate":"2023-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42460248","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-05DOI: 10.1007/s12208-022-00360-4
Passent Tantawi
{"title":"Materialism, life satisfaction and Compulsive Buying Behavior: An empirical investigation on Egyptian consumers amid Covid‑19 pandemic","authors":"Passent Tantawi","doi":"10.1007/s12208-022-00360-4","DOIUrl":"https://doi.org/10.1007/s12208-022-00360-4","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"1 1","pages":"1 - 25"},"PeriodicalIF":1.7,"publicationDate":"2023-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45265250","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：