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International Review on Public and Nonprofit Marketing最新文献

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Surviving Covid-19: what museums and cultural institutions can do to attract cultural tourists and get through the pandemic 幸存新冠肺炎:博物馆和文化机构可以做些什么来吸引文化游客并度过疫情
IF 1.7 Q3 BUSINESS Pub Date : 2022-12-16 DOI: 10.1007/s12208-022-00359-x
Rocco Palumbo
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引用次数: 1
The effect of charity brand experience on donors’ behavioral intentions: The mediating role of charity brand personality and donors’ satisfaction 慈善品牌体验对捐赠者行为意向的影响:慈善品牌人格与捐赠者满意度的中介作用
IF 1.7 Q3 BUSINESS Pub Date : 2022-12-12 DOI: 10.1007/s12208-022-00356-0
Basant Hassan Ali, N. Elaref, O. Yacout
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引用次数: 1
The body dissatisfaction role in the adoption of compulsive healthy eating behaviors 身体不满在强迫性健康饮食行为中的作用
IF 1.7 Q3 BUSINESS Pub Date : 2022-12-02 DOI: 10.1007/s12208-022-00357-z
Susana C. Silva, Maher Georges Elmashhara, M. I. Sousa
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引用次数: 0
Increasing donor’s perceived value from charitable involvement: a multi-segment approach to the American donor market 从慈善参与中提高捐赠者的感知价值:美国捐赠者市场的多部门方法
IF 1.7 Q3 BUSINESS Pub Date : 2022-11-21 DOI: 10.1007/s12208-022-00355-1
S. S. Graça
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引用次数: 0
Modeling customer experience with public sector smartphone apps: a mixed methods study in the UAE 用公共部门智能手机应用程序为客户体验建模:阿联酋的一项混合方法研究
IF 1.7 Q3 BUSINESS Pub Date : 2022-11-16 DOI: 10.1007/s12208-022-00354-2
Alia Aljanahi, S. Parahoo
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引用次数: 0
Customer satisfaction with electronic public services: An 18 years of systematic literature review 客户对电子公共服务的满意度:18年的系统文献综述
IF 1.7 Q3 BUSINESS Pub Date : 2022-11-12 DOI: 10.1007/s12208-022-00350-6
Vita Nurul Fathya, V. Viverita, S. Hati, R. Astuti
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引用次数: 2
Determining consumers’ intent to purchase organic foods in emerging market: price perception affect in moderated mediation model 新兴市场消费者购买有机食品意愿的决定:价格感知在有调节的中介模型中的影响
IF 1.7 Q3 BUSINESS Pub Date : 2022-11-09 DOI: 10.1007/s12208-022-00353-3
Sefa Emre Yilmazel

The main purpose of this research is to explore whether consumers’ consciousness of health, environment and food safety concern affect their intention to purchase organic foods through attitude mediation and price perception moderation. In the study, a sample of consumers who buy organic food was determined. 386 data were collected in Turkey. Confirmatory factor analysis made in the Amos 22.0 program and hypothesis tests were carried out in the Process Macro with Model 14. The results indicated that consciousness of health, environment and food safety effect consumers’ organic food attitude positively. Further, consumer attitude towards organic food effect their purchase intention. In addition, price perception show moderating effect on this relationship. Moreover attitude mediation effect (full and partial) has been proven. With this study, a comprehensive model has been revealed for emerging countries regarding the purchase of organic foods. Price perception moderating effect between attitude and purchase intention has been proven.

本研究的主要目的是探讨消费者的健康、环境和食品安全意识是否通过态度中介和价格感知调节影响其购买有机食品的意愿。在这项研究中,确定了购买有机食品的消费者样本。在土耳其收集了386份数据。在Amos 22.0程序中进行验证性因子分析,在过程宏观中使用模型14进行假设检验。结果表明,健康意识、环境意识和食品安全意识对消费者的有机食品态度有积极的影响。此外,消费者对有机食品的态度影响其购买意愿。此外,价格感知对这一关系有调节作用。此外,态度的中介效应(完全和部分)也得到了证实。通过这项研究,揭示了新兴国家购买有机食品的综合模型。价格感知对态度和购买意愿的调节作用已被证实。
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引用次数: 1
The relationship between the Net Promoter Score (NPS) and students’ college experiences at a state university 净推荐值(NPS)与学生在州立大学的大学经历的关系
IF 1.7 Q3 BUSINESS Pub Date : 2022-11-08 DOI: 10.1007/s12208-022-00352-4
A. Kara, Deniz Zeren
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引用次数: 0
The influence of enthusiasm and personal constraints on the intention to continue volunteering in an uncertain and turbulent environment 在不确定和动荡的环境中,热情和个人约束对继续志愿服务意愿的影响
IF 1.7 Q3 BUSINESS Pub Date : 2022-11-05 DOI: 10.1007/s12208-022-00349-z
B. M. Purwanto, Rokhima Rostiani
{"title":"The influence of enthusiasm and personal constraints on the intention to continue volunteering in an uncertain and turbulent environment","authors":"B. M. Purwanto, Rokhima Rostiani","doi":"10.1007/s12208-022-00349-z","DOIUrl":"https://doi.org/10.1007/s12208-022-00349-z","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"1 1","pages":"1 - 28"},"PeriodicalIF":1.7,"publicationDate":"2022-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45939435","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Mapping the Cause-Related Marketing (CRM) field: document co-citation and bibliographic coupling approach 映射原因相关营销(CRM)领域:文献共引和书目耦合方法
IF 1.7 Q3 BUSINESS Pub Date : 2022-11-05 DOI: 10.1007/s12208-022-00347-1
Tejaswini Patil, Z. Rahman
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引用次数: 3
期刊
International Review on Public and Nonprofit Marketing
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