Pub Date : 2023-11-06DOI: 10.1007/s12208-023-00388-0
Sandra Stötzer, Katharina Kaltenbrunner
Abstract In-kind donations are an essential resource for many nonprofit organizations (NPO). However, their high practical relevance is not yet reflected in the literature on nonprofit marketing and fundraising which still focuses primarily on cash giving. Against this background, we summarize the limited and fragmentary literature on in-kind giving and provide some practical insights. The paper makes several contributions: first, we present an income classification of NPO’s manifold mix of resource sources that includes in-kind donations. Second, a classification of (cash and non-cash) donations categorizes the heterogeneous forms of donations and, in particular, financial surrogates. Third, and based on this typology, we develop a comprehensive definition of in-kind donations as an important step towards conceptualization. Fourth, we outline the specifics of in-kind donations and associated challenges via three case vignettes that illustrate practical experiences of NPO in dealing with product philanthropy. Finally, we give some recommendations for NPO’s in-kind fundraising endeavours and indicate avenues for further research.
{"title":"In-kind donations – peculiarities and challenges of product philanthropy","authors":"Sandra Stötzer, Katharina Kaltenbrunner","doi":"10.1007/s12208-023-00388-0","DOIUrl":"https://doi.org/10.1007/s12208-023-00388-0","url":null,"abstract":"Abstract In-kind donations are an essential resource for many nonprofit organizations (NPO). However, their high practical relevance is not yet reflected in the literature on nonprofit marketing and fundraising which still focuses primarily on cash giving. Against this background, we summarize the limited and fragmentary literature on in-kind giving and provide some practical insights. The paper makes several contributions: first, we present an income classification of NPO’s manifold mix of resource sources that includes in-kind donations. Second, a classification of (cash and non-cash) donations categorizes the heterogeneous forms of donations and, in particular, financial surrogates. Third, and based on this typology, we develop a comprehensive definition of in-kind donations as an important step towards conceptualization. Fourth, we outline the specifics of in-kind donations and associated challenges via three case vignettes that illustrate practical experiences of NPO in dealing with product philanthropy. Finally, we give some recommendations for NPO’s in-kind fundraising endeavours and indicate avenues for further research.","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135634621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-20DOI: 10.1007/s12208-023-00387-1
Debadutta Kumar Panda, Mahesh Ramalingam
{"title":"Managerial networking behavior for grant acquisition in nonprofits: an application of the behavioral reasoning theory (BRT)","authors":"Debadutta Kumar Panda, Mahesh Ramalingam","doi":"10.1007/s12208-023-00387-1","DOIUrl":"https://doi.org/10.1007/s12208-023-00387-1","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135617802","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-06DOI: 10.1007/s12208-023-00386-2
Carolina Sánchez, E. Bianchi, Carla Rodriguez-Sanchez, Franco Sancho-Esper
{"title":"Are advertising campaigns for water conservation in Latin America persuasive? A mixed-method approach","authors":"Carolina Sánchez, E. Bianchi, Carla Rodriguez-Sanchez, Franco Sancho-Esper","doi":"10.1007/s12208-023-00386-2","DOIUrl":"https://doi.org/10.1007/s12208-023-00386-2","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":" ","pages":""},"PeriodicalIF":1.7,"publicationDate":"2023-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46657230","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-26DOI: 10.1007/s12208-023-00384-4
M. Jamwal, Munish Saini, Saikat Banerjee
{"title":"The paradox of youth’s online political party brand engagement on Facebook: a congruity theory perspective","authors":"M. Jamwal, Munish Saini, Saikat Banerjee","doi":"10.1007/s12208-023-00384-4","DOIUrl":"https://doi.org/10.1007/s12208-023-00384-4","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":" ","pages":""},"PeriodicalIF":1.7,"publicationDate":"2023-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46566945","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-02DOI: 10.1007/s12208-023-00385-3
Carla Rodriguez-Sanchez
{"title":"The role of social marketing in achieving the planet sustainable development goals (SDGs)","authors":"Carla Rodriguez-Sanchez","doi":"10.1007/s12208-023-00385-3","DOIUrl":"https://doi.org/10.1007/s12208-023-00385-3","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"20 1","pages":"559 - 571"},"PeriodicalIF":1.7,"publicationDate":"2023-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46692052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-28DOI: 10.1007/s12208-023-00383-5
Muhammed Bilgehan Aytaç
{"title":"Fatalism and donation intention: who is more in control of their own life?","authors":"Muhammed Bilgehan Aytaç","doi":"10.1007/s12208-023-00383-5","DOIUrl":"https://doi.org/10.1007/s12208-023-00383-5","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"1 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2023-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41527345","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-27DOI: 10.1007/s12208-023-00381-7
M. Galán-Ladero, Maria Sarmento, Susana Marques
{"title":"Social Marketing to achieve the Sustainable Development Goals (SDGs) in 2030 Agenda by the United Nations","authors":"M. Galán-Ladero, Maria Sarmento, Susana Marques","doi":"10.1007/s12208-023-00381-7","DOIUrl":"https://doi.org/10.1007/s12208-023-00381-7","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"20 1","pages":"521 - 527"},"PeriodicalIF":1.7,"publicationDate":"2023-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44661180","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-04DOI: 10.1007/s12208-023-00382-6
N. Aya Pastrana, R. Obregón
{"title":"Harnessing the power of social marketing for sustainable development","authors":"N. Aya Pastrana, R. Obregón","doi":"10.1007/s12208-023-00382-6","DOIUrl":"https://doi.org/10.1007/s12208-023-00382-6","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"20 1","pages":"661 - 692"},"PeriodicalIF":1.7,"publicationDate":"2023-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44110747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-08DOI: 10.1007/s12208-023-00379-1
Julia Maringoni Lopes, C. Bairrada, Arnaldo Coelho
{"title":"Perceived altruism in cause-related marketing","authors":"Julia Maringoni Lopes, C. Bairrada, Arnaldo Coelho","doi":"10.1007/s12208-023-00379-1","DOIUrl":"https://doi.org/10.1007/s12208-023-00379-1","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":" ","pages":""},"PeriodicalIF":1.7,"publicationDate":"2023-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49061057","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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