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International Review on Public and Nonprofit Marketing最新文献

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Multilevel implications for anti-consumption social marketing within the public policy framework for SDG realization: a systematic literature review 实现可持续发展目标的公共政策框架内反消费社会营销的多层面含义:系统文献综述
IF 1.7 Q3 BUSINESS Pub Date : 2023-05-29 DOI: 10.1007/s12208-023-00375-5
Olavo Pinto, Beatriz Casais
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引用次数: 1
Correction to: Barriers to volunteering in the field of intellectual disability: a cluster analysis 修正:智力残疾领域志愿服务的障碍:聚类分析
IF 1.7 Q3 BUSINESS Pub Date : 2023-05-25 DOI: 10.1007/s12208-023-00378-2
Soraia Cruz, Marisa Roriz Ferreira, Ana Borges, Beatriz Casais
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引用次数: 0
A human-to-human approach to social marketing for sustainability and development 一个人对人的社会营销方法的可持续性和发展
IF 1.7 Q3 BUSINESS Pub Date : 2023-05-16 DOI: 10.1007/s12208-023-00377-3
Reynaldo G. Rivera
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引用次数: 1
Social Marketing and the Sustainable Development Goals: Scoping Review (2013–2021) 社会营销与可持续发展目标:范围审查(2013-2021)
IF 1.7 Q3 BUSINESS Pub Date : 2023-05-09 DOI: 10.1007/s12208-023-00372-8
Ibe Delvaux, Wendy Van den Broeck
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引用次数: 2
Reconnoitering antecedents of donation intention in donation crowdfunding campaigns: a mediating role of crowdfunding readiness 捐赠众筹活动中捐赠意愿前因的探查:众筹准备度的中介作用
IF 1.7 Q3 BUSINESS Pub Date : 2023-05-09 DOI: 10.1007/s12208-023-00376-4
Vijaya, Ajit Yadav, H. P. Mathur
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引用次数: 0
Correction to: An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing 更正:从社会营销的角度分析和细分Twitter上关于可持续发展目标的信息的方法
Q3 BUSINESS Pub Date : 2023-05-03 DOI: 10.1007/s12208-023-00373-7
Araceli Galiano‑Coronil, Manuela Ortega Gil, Belén Macías Varela, Rafael Ravina Ripoll
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引用次数: 0
Correction to: Improving local rice consumption in Sub-Saharan Africa through social marketing: evidence from Ghana 更正:通过社会营销改善撒哈拉以南非洲地区的当地大米消费:来自加纳的证据
Q3 BUSINESS Pub Date : 2023-05-02 DOI: 10.1007/s12208-023-00374-6
Isaac Sewornu Coffie, Ernest Yaw Tweneboah-Koduah, Elikem Chosniel Ocloo, Atsu Nkukpornu, Adelaide Naa Amerley Kastner
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引用次数: 0
Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness 通过考察五大人格特征和主观幸福感的调节作用预测与原因相关的营销参与意向
IF 1.7 Q3 BUSINESS Pub Date : 2023-04-29 DOI: 10.1007/s12208-023-00371-9
Ritesh Patel, Viral Bhatt, Sujo Thomas, Twinkle Trivedi, Sudhir Pandey
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引用次数: 1
Improving local rice consumption in Sub-Saharan Africa through social marketing: evidence from Ghana 通过社会营销改善撒哈拉以南非洲地区的当地大米消费:来自加纳的证据
IF 1.7 Q3 BUSINESS Pub Date : 2023-04-18 DOI: 10.1007/s12208-023-00370-w
I. Coffie, E. Y. Tweneboah-Koduah, E. Ocloo, A. Nkukpornu, A. Kastner
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引用次数: 0
An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing 从社会营销的角度分析和分割推特上有关可持续发展目标的信息的方法
IF 1.7 Q3 BUSINESS Pub Date : 2023-04-13 DOI: 10.1007/s12208-023-00369-3
Araceli Galiano-Coronil, Manuela Ortega-Gil, Belén Macías-Varela, Rafael Ravina-Ripoll
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引用次数: 2
期刊
International Review on Public and Nonprofit Marketing
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