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Web application for data collection in marketing strategies: an approach from the perspective of Digital Humanities 营销策略中数据收集的Web应用:一种数字人文视角下的方法
IF 1.3 Q3 Decision Sciences Pub Date : 2022-08-24 DOI: 10.4108/eetsis.v9i5.2611
Aldine do Socorro Corrêa Cruz, E. Alvarez, Luciane Paula Vital
INTRODUCTION: Web applications and information systems are predominantly constituted as platforms for acquiring data and services over the Internet. Such applications integrate a technological context filled with intelligent devices interactive amongst themselves, connected to the network, hardware, and software, and accessible to the most varied social segments. OBJECTIVES: This article aims to present a digital mechanism based on product marketing for the acquisition of personal data used by a company in the cosmetics industry; to characterize privacy and data protection in view of the regulatory acts prevailing in Brazil; as well as to discuss how such scenarios affect the consumer. METHODS: We performed a bibliographic survey with a qualitative approach to the information collected, and used a digital platform for commercial operation as object to analysis. RESULTS: We confirmed the use of a digital platform, accessible by different electronic devices, to spread commercial content reaching a considerable volume of users, which then propagated it. We verified an indirect relationship of supply of goods through the transfer of identification, communication and location data. We identified users being directed to the Terms of Promotion and User Privacy Policy, as well as different media resources aiding their understanding. CONCLUSION: The customer's vulnerability in consumer relations stands out, something increasingly frequent in digital environments, which enables a directly proportional flow of information between market and consumer. Finally, we observed that Digital Humanities constitute a broad field of research under an extensive methodological domain, due to its interdisciplinary character, for the digital study of cultural phenomena, and promote critical reflection on the effects that computational methods have on society.
简介:Web应用程序和信息系统主要是作为通过Internet获取数据和服务的平台构成的。这些应用程序集成了一个充满智能设备的技术环境,这些设备之间相互作用,连接到网络、硬件和软件,并且可以被最不同的社会群体访问。目的:本文旨在提出一种基于产品营销的数字化机制,用于获取化妆品行业公司使用的个人数据;鉴于巴西现行的监管法案,确定隐私和数据保护的特点;以及讨论这些场景如何影响消费者。方法:对收集到的资料采用定性方法进行文献调查,并以商业运营的数字化平台为对象进行分析。结果:我们确认使用一个数字平台,通过不同的电子设备访问,传播商业内容,达到相当数量的用户,然后传播它。我们通过身份、通信和位置数据的转移验证了货物供应的间接关系。我们确定用户被引导到推广条款和用户隐私政策,以及不同的媒体资源来帮助他们理解。结论:消费者在消费者关系中的脆弱性突出,这在数字环境中越来越常见,这使得市场和消费者之间的信息流动成正比。最后,我们观察到,由于其跨学科的特点,数字人文学科在广泛的方法论领域下构成了一个广泛的研究领域,用于文化现象的数字研究,并促进对计算方法对社会影响的批判性反思。
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引用次数: 0
Malware detection for Android application using Aquila optimizer and Hybrid LSTM-SVM classifier 基于Aquila优化器和混合LSTM-SVM分类器的Android应用恶意软件检测
IF 1.3 Q3 Decision Sciences Pub Date : 2022-08-22 DOI: 10.4108/eetsis.v9i4.2565
M. Grace, M. Sughasiny
INTRODUCTION: Android OS is the most recent used smartphone platform in the world that occupies about 80% in share market. In google play store, there are 3.48 million apps available for downloading. Unfortunately, the growth rate of malicious apps in google play store and third party app store has become a big concern, which holds back the development of the Android smartphone ecosystem. OBJECTIVES: In recent survey, a new malicious app has been introduced for every 10 seconds. These malicious apps are built to accomplish a variety of threats, such as Trojans, worms, exploits, and viruses. To overcome this issue, a new efficient and effective approach of malware detection for android application using Aquila optimizer and Hybrid LSTM-SVM classifier is designed. METHODS: In this paper, the optimal features are selected from the CSV file based on the prediction accuracy by cross validation using Aquila optimizer and the mean square error (MSE) obtained by the cross validation is consider as the fitness function for the Aquila to select the optimal features. RESULTS: The extracted optimal features are given to the Hybrid LSTM-SVM classifier for training and testing the features to predict the malware type in the android system. CONCLUSION: This proposed model is implemented on python 3.8 for performance metrics such as accuracy, precision, execution time, error, etc. The acquired accuracy for the proposed model is 97%, which is greater compared to the existing techniques such as LSTM, SVM, RF and NB. Thus, the proposed model instantly predicts the malware from the android application.
简介:Android操作系统是世界上最新使用的智能手机平台,占有约80%的市场份额。在google play商店中,有348万个应用程序可供下载。不幸的是,google play商店和第三方应用商店中恶意应用的增长速度已经成为一个大问题,这阻碍了Android智能手机生态系统的发展。目的:在最近的调查中,每10秒就有一个新的恶意应用程序被引入。这些恶意应用程序的构建是为了实现各种威胁,如特洛伊木马、蠕虫、漏洞利用和病毒。为了克服这一问题,设计了一种基于Aquila优化器和混合LSTM-SVM分类器的android应用恶意软件检测新方法。方法:本文利用Aquila优化器进行交叉验证,根据预测精度从CSV文件中选择最优特征,并将交叉验证得到的均方误差(MSE)作为Aquila选择最优特征的适应度函数。结果:将提取的最优特征交给混合LSTM-SVM分类器进行训练和测试,用于预测android系统中的恶意软件类型。结论:该模型是在python 3.8上实现的,其性能指标包括准确性、精度、执行时间、错误等。与LSTM、SVM、RF和NB等现有技术相比,该模型获得的准确率为97%。因此,提出的模型可以即时预测来自android应用程序的恶意软件。
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引用次数: 2
Finding Multidimensional Constraint Reachable Paths for Attributed Graphs 寻找属性图的多维约束可达路径
IF 1.3 Q3 Decision Sciences Pub Date : 2022-08-22 DOI: 10.4108/eetsis.v9i4.2581
Bhargavi B., K. Rani, Arunjyoti Neog
A graph acts as a powerful modelling tool to represent complex relationships between objects in the big data era. Given two vertices, vertex and edge constraints, the multidimensional constraint reachable ( MCR) paths problem finds the path between the given vertices that match the user-specified constraints. A significant challenge is to store the graph topology and attribute information while constructing a reachability index. We propose an optimized hashing-based heuristic search technique to address this challenge while solving the multidimensional constraint reachability queries. In the proposed technique, we optimize hashing and recommend an efficient clustering technique based on matrix factorization. We further extend the heuristic search technique to improve the accuracy. We experimentally prove that our proposed techniques are scalable and accurate on real and synthetic datasets. Our proposed extended heuristic search technique is able to achieve an average execution time of 0.17 seconds and 2.55 seconds on MCR true queries with vertex and edge constraints for Robots and Twitter datasets respectively.
在大数据时代,图形作为一种强大的建模工具来表示对象之间的复杂关系。给定两个顶点,顶点约束和边约束,多维约束可达路径问题找到与用户指定约束匹配的给定顶点之间的路径。在构建可达性索引时存储图拓扑和属性信息是一个重大挑战。我们提出了一种优化的基于哈希的启发式搜索技术来解决这一挑战,同时解决多维约束可达性查询。在提出的技术中,我们优化了哈希,并推荐了一种基于矩阵分解的高效聚类技术。我们进一步扩展了启发式搜索技术以提高准确率。我们通过实验证明了我们提出的技术在真实和合成数据集上具有可扩展性和准确性。我们提出的扩展启发式搜索技术能够在具有顶点约束和边缘约束的MCR真实查询上分别实现0.17秒和2.55秒的平均执行时间。
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引用次数: 0
A Novel Blockchain-Based Model for Blood Donation System 一种基于区块链的新型献血系统模型
IF 1.3 Q3 Decision Sciences Pub Date : 2022-08-16 DOI: 10.4108/eetcasa.v8i1.2546
M. H. Zafar, I. Khan, A. U. Rehman, S. Zafar
In Pakistan, existing blood control systems or blood information management systems are limited in terms of efficient data retrieval of donor to consumer. There is no communication network in place for extra blood in one location to be demanded from a region if blood is limited, resulting in blood wastage. Due to a lack of accessibility and sufficient blood quality testing, blood contaminated with illnesses such as HIV has been used for transfusion in some cases. This study proposes a ledger blood management system to address these challenges. The trail has been represented as a supply-chain management problem following the blood. By trailing the blood stream and donation a single platform for transferring blood and the problem results among blood groups, the proposed system, built on the hyperledger fabric model, adds more traceability toward the blood transfusion process. It also helps to reduce unjustified blood wastage by providing an integrated system for transferring lifeblood and the thing extracts among lifeblood banks. A web app is also designed for accessing the network for simplicity of usage and security is enhanced by implementing block chain hyperfebric ledger system through Key Value System (KVS) system.
在巴基斯坦,现有的血液控制系统或血液信息管理系统在从献血者到消费者的有效数据检索方面受到限制。如果血液有限,没有适当的通信网络,以便在一个地方从一个地区要求额外的血液,从而导致血液浪费。由于缺乏可获得性和足够的血液质量检测,在某些情况下,被艾滋病毒等疾病污染的血液被用于输血。本研究提出了一个分类血液管理系统来解决这些挑战。这条线索被描述为血液之后的供应链管理问题。通过追踪血液流动和献血,一个单一的平台来传递血液和血型之间的问题结果,该系统建立在超级分类账结构模型上,为输血过程增加了更多的可追溯性。它还提供了一个在血库之间转移血液和提取物的综合系统,有助于减少不合理的血液浪费。还设计了一个用于访问网络的web应用程序,以简化使用,并通过Key Value system (KVS)系统实现区块链超纤分类账系统,提高了安全性。
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引用次数: 1
Modified Filter Based Feature Selection Technique for Dermatology Dataset Using Beetle Swarm Optimization 基于甲虫群优化的皮肤病学数据集改进滤波特征选择技术
IF 1.3 Q3 Decision Sciences Pub Date : 2022-07-15 DOI: 10.4108/eetsis.vi.1998
J. Rajeshwari, M. Sughasiny, Researc H Article
INTRODUCTION: Skin cancer is an emerging disease all over the world which causes a huge mortality. To detect skin cancer at an early stage, computer aided systems is designed. The most crucial step in it is the feature selection process because of its greater impact on classification performance. Various feature selection algorithms were designed previously to find the relevant features from a set of attributes. Yet, there arise challenges in selecting appropriate features from datasets related to disease prediction.OBJECTIVES: To design a hybrid feature selection algorithm for selecting relevant feature subspace from dermatology datasets.METHODS: The hybrid feature selection algorithm is designed by integrating the Latent Semantic Index (LSI) along with correlation-based Feature Selection (CFS). To achieve an optimal selection of feature subset, beetle swarm optimization is used.RESULTS: Statistical metrics such as accuracy, specificity, recall, F1 score and MCC are calculated.CONCLUSION: The accuracy and sensitivity value obtained is 95% and 92%.
简介:皮肤癌是一种新兴疾病,在世界范围内造成巨大的死亡率。为了在早期发现皮肤癌,设计了计算机辅助系统。其中最关键的一步是特征选择过程,因为它对分类性能的影响较大。以前设计了各种特征选择算法来从一组属性中找到相关的特征。然而,在从与疾病预测相关的数据集中选择适当的特征方面存在挑战。目的:设计一种混合特征选择算法,用于从皮肤病学数据集中选择相关特征子空间。方法:将潜在语义索引(LSI)和基于关联的特征选择(CFS)相结合,设计混合特征选择算法。为了实现特征子集的最优选择,采用了甲虫群算法。结果:计算了准确性、特异性、召回率、F1评分和MCC等统计指标。结论:获得的准确度和灵敏度分别为95%和92%。
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引用次数: 4
Gradient Descent Machine Learning with Equivalency Testing for Non-Subject Dependent Applications in Human Activity Recognition 基于等效性测试的梯度下降机器学习在人类活动识别中的应用
IF 1.3 Q3 Decision Sciences Pub Date : 2022-07-15 DOI: 10.4108/eetcasa.v8i24.1996
T. Woolman, J.L. Pickard
INTRODUCTION: A solution to subject-independent HAR prediction through machine learning classification algorithms using statistical equivalency for comparative analysis between independent groups with non-subject training dependencies.OBJECTIVES: To indicate that the multinomial predictive classification model that was trained and optimized on the one-subject control group is at least partially extensible to multiple independent experiment groups for at least one activity class.METHODS: Gradient boosted machine multinomial classification algorithm is trained on a single individual with the classifier trained on all activity classes as a multinomial classification problem.RESULTS: Levene-Wellek-Welch (LWW) Statistic calculated as 0.021, with a Critical Value for LWW of 0.026, using an alpha of 0.05.CONCLUSION: Confirmed falsifiability that incorporates reproducible methods into the quasi-experiment design applied to the field of machine learning for human activity recognition.
简介:通过机器学习分类算法,利用统计等效性对具有非主题训练依赖性的独立组进行比较分析,解决独立于主题的HAR预测。目的:表明在单受试者对照组上训练和优化的多项预测分类模型至少部分可扩展到至少一个活动类的多个独立实验组。方法:梯度增强机器多项式分类算法在单个个体上训练,分类器在所有活动类上训练作为一个多项式分类问题。结果:Levene-Wellek-Welch (LWW)统计量为0.021,临界值为0.026,alpha为0.05。结论:证实可证伪性,将可重复方法纳入准实验设计,应用于人类活动识别的机器学习领域。
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引用次数: 0
EM_GA-RS: Expectation Maximization and GA-based Movie Recommender System EM_GA-RS:期望最大化和基于ga的电影推荐系统
IF 1.3 Q3 Decision Sciences Pub Date : 2022-07-13 DOI: 10.4108/eetsis.vi.1947
N. AshaK., R. Rajkumar
This work introduced a novel approach for the movie recommender system using a machine learning approach. This work introduces a clustering-based approach to introduce a recommender system (RS). The conventional clustering approaches suffer from the clustering error issue, which leads to degraded performance. Hence, to overcome this issue, we developed an expectation- maximization-based clustering approach. However, due to imbalanced data, the performance of RS is degraded due to multicollinearity issues. Hence, we Incorporate PCA (Principal Component Analysis) based dimensionality reduction model to improve the performance. Finally, we aim to reduce the error; thus, a Genetic Algorithm (GA) is included to achieve the optimal clusters and assign the suitable recommendation. The experimental study is carried out on publically available movie datasets performance of the proposed approach is measured in terms of MSE (Mean Squared Error) and Root Mean Squared Error (RMSE). The comparative study shows that the proposed approach achieves better performance when compared with a state-of-art movie recommendation system.
这项工作为电影推荐系统引入了一种使用机器学习方法的新方法。本文介绍了一种基于聚类的方法来引入推荐系统。传统的聚类方法存在聚类误差问题,导致性能下降。因此,为了克服这个问题,我们开发了一种基于期望最大化的聚类方法。然而,由于数据不平衡,由于多重共线性问题,RS的性能下降。因此,我们引入了基于主成分分析(PCA)的降维模型来提高性能。最后,我们的目标是减少误差;因此,采用遗传算法(GA)来实现最优聚类并分配合适的推荐。实验研究是在公开可用的电影数据集上进行的,所提出的方法的性能用MSE(均方误差)和均方根误差(RMSE)来衡量。对比研究表明,该方法与现有的电影推荐系统相比,具有更好的性能。
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引用次数: 0
Bibliometric Mapping of Trends, Applications and Challenges of Artificial Intelligence in Smart Cities 智慧城市中人工智能的趋势、应用和挑战的文献计量测绘
IF 1.3 Q3 Decision Sciences Pub Date : 2022-06-28 DOI: 10.4108/eetsis.vi.489
Shilpi Harnal, Gaurav Sharma, Swati Malik, Gagandeep Kaur, Savita Khurana, Prabhjot Kaur, Sarita Simaiya, Deepak Bagga
INTRODUCTION: The continued growth of urbanization presents new challenges. This, in turn, will lead to pressure for sustainable environment initiatives, with demands for more and better infrastructure in the diminishing space available and improved quality of life for city dwellers at a more affordable cost. Smart Cities are part of the solution to the growing challenges of urbanization. The adoption of new technologies like artificial intelligence (AI) is transforming cities, making them smarter, faster, and predicting opportunities for improvement. OBJECTIVES: This study is conducting a detailed bibliometric survey to investigate the applications and trends of Artificial Intelligence research for different areas of smart cities and emphasizing the potential effects and challenges of AI adaptation in smart cities over the past 30.5 years. METHODS: For this study, the Scopus database was used to collect a total of 1925 documents published between 1991-2021 (July). The bibliometric analysis includes document types, subject categorization, document growth, as well as top contributing sources, countries, authors, and funding sponsors. It also analyses keywords, abstracts, titles, and characteristics of most cited documents. RESULTS: The analyzed findings of this research study reflect not only the significance of AI technology for various applications within numerous sectors in the smart city but also major obstacles in AI research for various sectors of smart cities. CONCLUSION: The research demonstrates that AI has the ability to construct today’s and tomorrow’s smart cities, but that each region’s potentials, conditions, and circumstances must be addressed in order to achieve a smooth internet city development.
导读:城市化的持续发展带来了新的挑战。反过来,这将导致可持续环境倡议的压力,在可用空间不断减少的情况下,需要更多更好的基础设施,并以更实惠的成本提高城市居民的生活质量。智慧城市是解决日益严峻的城市化挑战的一部分。人工智能(AI)等新技术的采用正在改变城市,使城市变得更智能、更快,并预测改善的机会。目的:本研究通过详细的文献计量调查,调查了人工智能在智慧城市不同领域的应用和趋势,并强调了过去30.5年来智能城市中人工智能适应的潜在影响和挑战。方法:本研究使用Scopus数据库收集1991-2021年(7月)期间发表的文献共1925篇。文献计量分析包括文献类型、主题分类、文献增长,以及主要贡献来源、国家、作者和资助赞助者。它还分析了关键词、摘要、标题和大多数被引用文献的特征。结果:本研究的分析结果不仅反映了人工智能技术对智慧城市众多领域的各种应用的重要性,也反映了智能城市各个领域人工智能研究的主要障碍。结论:研究表明,人工智能有能力建设今天和明天的智慧城市,但为了实现互联网城市的顺利发展,必须解决每个地区的潜力、条件和环境。
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引用次数: 4
Chest X-ray and CT Scan Classification using Ensemble Learning through Transfer Learning 通过迁移学习使用集成学习的胸部x线和CT扫描分类
IF 1.3 Q3 Decision Sciences Pub Date : 2022-06-09 DOI: 10.4108/eetsis.vi.382
S. Siddiqui, Neda Fatima, Anwar Ahmad
COVID-19 has posed an extraordinary challenge to the entire world. As the number of COVID-19 cases continues to climb around the world, medical experts are facing an unprecedented challenge in correctly diagnosing and predicting the disease. The present research attempts to develop a new and effective strategy for classifying chest X-rays and CT Scans in order to distinguish COVID-19 from other diseases. Transfer learning was used to train various models for chest X-rays and CT Scan, including Inceptionv3, Xception, InceptionResNetv2, DenseNet121, and Resnet50. The models are then integrated using an ensemble technique to improve forecast accuracy. The proposed ensemble approach is more effective in classifying X-ray and CT Scan and forecasting COVID-19.
2019冠状病毒病给全世界带来了非同寻常的挑战。随着全球新冠肺炎病例数持续攀升,医学专家在正确诊断和预测疾病方面面临着前所未有的挑战。本研究试图开发一种新的有效的胸部x线和CT扫描分类策略,以便将COVID-19与其他疾病区分开来。迁移学习用于训练各种胸部x射线和CT扫描模型,包括Inceptionv3、Xception、InceptionResNetv2、DenseNet121和Resnet50。然后使用集合技术将这些模型集成起来以提高预报精度。本文提出的集成方法在x射线和CT扫描分类和COVID-19预测中更有效。
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引用次数: 3
Are Malware Detection Classifiers Adversarially Vulnerable to Actor-Critic based Evasion Attacks? 恶意软件检测分类器是否容易受到基于演员评论家的逃避攻击?
IF 1.3 Q3 Decision Sciences Pub Date : 2022-05-31 DOI: 10.4108/eai.31-5-2022.174087
Hemant Rathore, Sujay C Sharma, S. Sahay, Mohit Sewak
Android devices like smartphones and tablets have become immensely popular and are an integral part of our daily lives. However, it has also attracted malware developers to design android malware which have grown aggressively in the last few years. Research shows that machine learning, ensemble, and deep learning models can successfully be used to detect android malware. However, the robustness of these models against well-crafted adversarial samples is not well investigated. Therefore, we first stepped into the adversaries’ shoes and proposed the ACE attack that adds limited perturbations in malicious applications such that they are forcefully misclassified as benign and remain undetected by di ff erent malware detection models. The ACE agent is designed based on an actor-critic architecture that uses reinforcement learning to add perturbations (maximum ten) while maintaining the structural and functional integrity of the adversarial malicious applications. The proposed attack is validated against twenty-two di ff erent malware detection models based on two feature sets and eleven di ff erent classification algorithms. The ACE attack accomplished an average fooling rate (with maximum of ten perturbations) of 46 . 63% across eleven permission based malware detection models and 95 . 31% across eleven intent based detection models. The attack forced a massive number of misclassifications that led to an average accuracy drop of 18 . 07% and 36 . 62% in the above permission and intent based malware detection models. Later we also design a defense mechanism using the adversarial retraining strategy, which uses adversarial malware samples with correct class labels to retrain the models. The defense mechanism improves the average accuracy by 24 . 88% and 76 . 51% for the eleven permission and eleven intent based malware detection models. In conclusion, we found that malware detection models based on machine learning, ensemble, and deep learning perform poorly against adversarial samples. Thus malware detection models should be investigated for vulnerabilities and mitigated to enhance their overall forensic knowledge and adversarial robustness.
像智能手机和平板电脑这样的安卓设备已经变得非常流行,成为我们日常生活中不可或缺的一部分。然而,它也吸引了恶意软件开发者来设计安卓恶意软件,这些恶意软件在过去几年里迅速增长。研究表明,机器学习、集成和深度学习模型可以成功地用于检测android恶意软件。然而,这些模型对精心制作的对抗性样本的鲁棒性并没有得到很好的研究。因此,我们首先站在对手的立场上,提出了ACE攻击,该攻击在恶意应用程序中添加了有限的扰动,这样它们就会被强行归类为良性,并且不会被不同的恶意软件检测模型检测到。ACE代理是基于actor-critic架构设计的,该架构使用强化学习来添加扰动(最多10个),同时保持对抗性恶意应用程序的结构和功能完整性。基于两个特征集和11种不同的分类算法,对22种不同的恶意软件检测模型进行了验证。ACE攻击的平均愚弄率(最多10次干扰)为46。在11个基于权限的恶意软件检测模型和95。在11个基于意图的检测模型中占31%。这次攻击导致了大量的错误分类,导致平均准确率下降了18%。07%和36。62%以上基于权限和意图的恶意软件检测模型。随后,我们还设计了一种使用对抗性再训练策略的防御机制,该策略使用具有正确类标签的对抗性恶意软件样本来重新训练模型。防御机制将平均精度提高24。88%和76%。51%的基于11个权限和11个意图的恶意软件检测模型。总之,我们发现基于机器学习、集成和深度学习的恶意软件检测模型在对抗样本时表现不佳。因此,应该调查恶意软件检测模型的漏洞并减轻其影响,以增强其整体取证知识和对抗鲁棒性。
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引用次数: 1
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EAI Endorsed Transactions on Scalable Information Systems
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