Pub Date : 2020-12-09DOI: 10.1080/10641734.2020.1838359
Sydney Chinchanachokchai, Brittany R. L. Duff, Ronald J. Faber
Abstract The rise of mobile usage, as well as increasing amount of information, contributes to the individual’s inattention to ads and multitasking behavior. In many situations, multitasking has taken attention away from advertising messages, leading to a decrease in message effectiveness. Nonetheless, previous research has shown a potential benefit of multitasking on memory because, in some situations, multitasking could reduce mind wandering, which is a hidden distraction in ad processing. This research compares how different types of secondary tasks (cognitive vs. perceptual) affect ad memory. The results showed that a low perceptual load secondary task increased memory about ad content while decreasing mind wandering. However, cognitive load secondary tasks did not interfere with the cognitive processing more than the control condition.
{"title":"Angry Birds vs. Sudoku: How Different Types of Tasks in Multitasking Affect Ad Memory and Mind Wandering","authors":"Sydney Chinchanachokchai, Brittany R. L. Duff, Ronald J. Faber","doi":"10.1080/10641734.2020.1838359","DOIUrl":"https://doi.org/10.1080/10641734.2020.1838359","url":null,"abstract":"Abstract The rise of mobile usage, as well as increasing amount of information, contributes to the individual’s inattention to ads and multitasking behavior. In many situations, multitasking has taken attention away from advertising messages, leading to a decrease in message effectiveness. Nonetheless, previous research has shown a potential benefit of multitasking on memory because, in some situations, multitasking could reduce mind wandering, which is a hidden distraction in ad processing. This research compares how different types of secondary tasks (cognitive vs. perceptual) affect ad memory. The results showed that a low perceptual load secondary task increased memory about ad content while decreasing mind wandering. However, cognitive load secondary tasks did not interfere with the cognitive processing more than the control condition.","PeriodicalId":43045,"journal":{"name":"Journal of Current Issues and Research In Advertising","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2020-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10641734.2020.1838359","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42925715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-07DOI: 10.1080/10641734.2020.1808125
Summer S. Shelton, T. Waddell
Abstract Disability community members have voiced concerns about advertising’s representations of persons with disabilities (PWDs). “Inspiration porn” in advertising often takes the form of showing a PWD completing challenging, physical tasks. Utilizing a 2 (model: non-disabled vs. disabled) by 2 (challenge level: none vs. high) by 2 (ad replication: male vs. female) between subjects design, an online experiment (N = 472) asked, does a PWD completing a high challenge task increase advertisement effectiveness? Furthermore, it explored whether indicators of inspiration mediated the relationship. Ads featuring PWDs increased effectiveness and this effect was mediated by meaningful affect and physical indicators of elevation.
{"title":"Does ‘Inspiration Porn’ Inspire? How Disability and Challenge Impact Attitudinal Evaluations of Advertising","authors":"Summer S. Shelton, T. Waddell","doi":"10.1080/10641734.2020.1808125","DOIUrl":"https://doi.org/10.1080/10641734.2020.1808125","url":null,"abstract":"Abstract Disability community members have voiced concerns about advertising’s representations of persons with disabilities (PWDs). “Inspiration porn” in advertising often takes the form of showing a PWD completing challenging, physical tasks. Utilizing a 2 (model: non-disabled vs. disabled) by 2 (challenge level: none vs. high) by 2 (ad replication: male vs. female) between subjects design, an online experiment (N = 472) asked, does a PWD completing a high challenge task increase advertisement effectiveness? Furthermore, it explored whether indicators of inspiration mediated the relationship. Ads featuring PWDs increased effectiveness and this effect was mediated by meaningful affect and physical indicators of elevation.","PeriodicalId":43045,"journal":{"name":"Journal of Current Issues and Research In Advertising","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2020-12-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10641734.2020.1808125","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47141185","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-29DOI: 10.1080/10641734.2020.1770144
R. Needle, K. L. Mallia
Abstract Open-office plans have become the dominant mode for creative workplaces, designed to encourage collaboration. Little scholarly research assesses the validity of that trend, the conventional wisdom behind it, or the impact of open environments on creativity, employee productivity, satisfaction, or success. This exploratory study surveys 143 people working in advertising and the creative industries, assessing perceptions of productivity and satisfaction with work environment along with personality type. A majority of respondents yearned for solitude to complete certain tasks. Findings suggest that open-office environments may indeed undermine creative productivity, not just among introverts, but others as well.
{"title":"Creatives in the Office: Personality and the Environmental Effects of Workspace","authors":"R. Needle, K. L. Mallia","doi":"10.1080/10641734.2020.1770144","DOIUrl":"https://doi.org/10.1080/10641734.2020.1770144","url":null,"abstract":"Abstract Open-office plans have become the dominant mode for creative workplaces, designed to encourage collaboration. Little scholarly research assesses the validity of that trend, the conventional wisdom behind it, or the impact of open environments on creativity, employee productivity, satisfaction, or success. This exploratory study surveys 143 people working in advertising and the creative industries, assessing perceptions of productivity and satisfaction with work environment along with personality type. A majority of respondents yearned for solitude to complete certain tasks. Findings suggest that open-office environments may indeed undermine creative productivity, not just among introverts, but others as well.","PeriodicalId":43045,"journal":{"name":"Journal of Current Issues and Research In Advertising","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2020-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10641734.2020.1770144","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47748243","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-29DOI: 10.1080/10641734.2020.1782790
S. Holiday, Rebecca L. Densley, Mary S. Norman
Abstract Mothers are among the original social media influencers and their social media content plays a vital role in supporting and sustaining motherhood through relationships of social exchange while simultaneously supporting brand marketing efforts. This study, then, uses a within-subjects, repeated-measure experimental design to examine how increasing the overtness in the promotional explicitness through the text and images of mother influencers’ (Insta-Moms) Instagram posts disrupts mother consumers’ affective responses toward the messages either directly or indirectly, through perceptions of manipulative intent. Findings indicate adverse response when promotional disclosure was present but brand promotion was less overtly explicit, but when brands were both textually and visually promoted, it assuaged feelings of manipulative intent and enhanced affective response to the posts.
{"title":"Influencer Marketing Between Mothers: The Impact of Disclosure and Visual Brand Promotion","authors":"S. Holiday, Rebecca L. Densley, Mary S. Norman","doi":"10.1080/10641734.2020.1782790","DOIUrl":"https://doi.org/10.1080/10641734.2020.1782790","url":null,"abstract":"Abstract Mothers are among the original social media influencers and their social media content plays a vital role in supporting and sustaining motherhood through relationships of social exchange while simultaneously supporting brand marketing efforts. This study, then, uses a within-subjects, repeated-measure experimental design to examine how increasing the overtness in the promotional explicitness through the text and images of mother influencers’ (Insta-Moms) Instagram posts disrupts mother consumers’ affective responses toward the messages either directly or indirectly, through perceptions of manipulative intent. Findings indicate adverse response when promotional disclosure was present but brand promotion was less overtly explicit, but when brands were both textually and visually promoted, it assuaged feelings of manipulative intent and enhanced affective response to the posts.","PeriodicalId":43045,"journal":{"name":"Journal of Current Issues and Research In Advertising","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2020-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10641734.2020.1782790","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46116789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-29DOI: 10.1080/10641734.2020.1781713
Harsha Gangadharbatla, Deepti Khedekar
Abstract The number of men choosing to stay at home to be the primary caregivers for their children is on the rise. Historically, advertising has reflected, reinforced and hastened the pace of societal change. With increase in stay-at-home dads (SAHDs), there is also an increase in the ads featuring them. Based on Congruity Theory and Gender Role Ideologies as theoretical framework and an experimental method (3 X 2 factorial design), the current study tests the differences in consumers’ reception of ads featuring both men and women in primary caregiving roles. Results indicate that attitudes toward the ad and brand are a function of both exposure to the ad and individuals’ views on gender roles (i.e., gender ideology) such that individuals with egalitarian views of gender rated the brand and the ad featuring a dad as more favorable than the group with traditionalist views. Similarly, individuals with traditionalist views of gender rated the brand and ad featuring a mom more favorably than the group with egalitarian views of gender. Implications are drawn.
{"title":"The Role of Gender Ideology in Consumers’ Reception of Ads Featuring Stay-at-home Dads","authors":"Harsha Gangadharbatla, Deepti Khedekar","doi":"10.1080/10641734.2020.1781713","DOIUrl":"https://doi.org/10.1080/10641734.2020.1781713","url":null,"abstract":"Abstract The number of men choosing to stay at home to be the primary caregivers for their children is on the rise. Historically, advertising has reflected, reinforced and hastened the pace of societal change. With increase in stay-at-home dads (SAHDs), there is also an increase in the ads featuring them. Based on Congruity Theory and Gender Role Ideologies as theoretical framework and an experimental method (3 X 2 factorial design), the current study tests the differences in consumers’ reception of ads featuring both men and women in primary caregiving roles. Results indicate that attitudes toward the ad and brand are a function of both exposure to the ad and individuals’ views on gender roles (i.e., gender ideology) such that individuals with egalitarian views of gender rated the brand and the ad featuring a dad as more favorable than the group with traditionalist views. Similarly, individuals with traditionalist views of gender rated the brand and ad featuring a mom more favorably than the group with egalitarian views of gender. Implications are drawn.","PeriodicalId":43045,"journal":{"name":"Journal of Current Issues and Research In Advertising","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2020-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10641734.2020.1781713","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42588907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-01DOI: 10.1080/10641734.2019.1666071
Mikyeung Bae
Abstract This study explores whether the negative effects of consumer skepticism toward cause-related marketing communications can be lessened through emotional messaging and heuristic cues such as the number of likes and followers on a Facebook brand page. Results of an eye-tracking experiment (N = 197) indicated that although skepticism prohibited consumers’ message elaboration, (i.e., the extent to which a person carefully considers a message), highly skeptical consumers still considered the message credible through close attention to the heuristic cues. This study is among the first to validate consumers’ defense mechanisms by demonstrating how consumer skepticism prohibits their attention and cognitive elaboration.
{"title":"Role of Skepticism and Message Elaboration in Determining Consumers’ Response to Cause-Related Marketing Claims on Facebook Brand Pages","authors":"Mikyeung Bae","doi":"10.1080/10641734.2019.1666071","DOIUrl":"https://doi.org/10.1080/10641734.2019.1666071","url":null,"abstract":"Abstract This study explores whether the negative effects of consumer skepticism toward cause-related marketing communications can be lessened through emotional messaging and heuristic cues such as the number of likes and followers on a Facebook brand page. Results of an eye-tracking experiment (N = 197) indicated that although skepticism prohibited consumers’ message elaboration, (i.e., the extent to which a person carefully considers a message), highly skeptical consumers still considered the message credible through close attention to the heuristic cues. This study is among the first to validate consumers’ defense mechanisms by demonstrating how consumer skepticism prohibits their attention and cognitive elaboration.","PeriodicalId":43045,"journal":{"name":"Journal of Current Issues and Research In Advertising","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10641734.2019.1666071","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59686110","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-01DOI: 10.1080/10641734.2019.1626304
Y. Huang, T. Waddell
Abstract This study examined how ad customization and content transportation influence the effectiveness of online video advertising. A between-subjects experiment (N = 113) found that the effect of ad customization on ad and brand attitude was moderated by transportation elicited by the video content, such that ad choice heightened ad and brand attitude under a low level of transportation but decreased ad and brand attitude under a high level of transportation. Customization reduced perceived ad intrusiveness but also decreased brand recall. Finally, customization affected ad and brand attitude indirectly through raised sense of control and perceived relevance.
{"title":"The Impact of Ad Customization and Content Transportation on the Effectiveness of Online Video Advertising","authors":"Y. Huang, T. Waddell","doi":"10.1080/10641734.2019.1626304","DOIUrl":"https://doi.org/10.1080/10641734.2019.1626304","url":null,"abstract":"Abstract This study examined how ad customization and content transportation influence the effectiveness of online video advertising. A between-subjects experiment (N = 113) found that the effect of ad customization on ad and brand attitude was moderated by transportation elicited by the video content, such that ad choice heightened ad and brand attitude under a low level of transportation but decreased ad and brand attitude under a high level of transportation. Customization reduced perceived ad intrusiveness but also decreased brand recall. Finally, customization affected ad and brand attitude indirectly through raised sense of control and perceived relevance.","PeriodicalId":43045,"journal":{"name":"Journal of Current Issues and Research In Advertising","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10641734.2019.1626304","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43381862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-01DOI: 10.1080/10641734.2019.1641447
Shelly Rodgers, J. Stemmle
Abstract There has been limited attention to cancer narrative public service announcements (CNPSAs) despite their potential to educate and engage consumers. Attributes of “well-told” stories are assumed to lead to narrative success, yet seldom do studies describe the nature of characteristics used in real-world advertisements. A major goal of the research was to quantitatively examine the more qualitative aspects of narratives by describing persuasion characteristics present in CNPSAs for two of the most common cancers in women (breast) and men (prostate). This was accomplished with a content analysis of 402 breast and prostate CNPSAs. Descriptive results were linked to behavioral engagement to draw conclusions that hold important implications to explain the role of narrative advertising as a social force. Analyses provide support for the central hypothesis of the study, indicating that effective cancer narratives are at least in part a product of the content, form, and context features of CNPSAs. This research is intended to inform researchers and practitioners in narrative approaches used to influence cancer prevention and control behaviors, as well as indicating which narrative approaches might be better suited for engaging individuals affected by cancer.
{"title":"Are “Well-Told” Stories of Cancer Worn Out? Insights on Persuasion Characteristics Used in Cancer Narrative PSAs","authors":"Shelly Rodgers, J. Stemmle","doi":"10.1080/10641734.2019.1641447","DOIUrl":"https://doi.org/10.1080/10641734.2019.1641447","url":null,"abstract":"Abstract There has been limited attention to cancer narrative public service announcements (CNPSAs) despite their potential to educate and engage consumers. Attributes of “well-told” stories are assumed to lead to narrative success, yet seldom do studies describe the nature of characteristics used in real-world advertisements. A major goal of the research was to quantitatively examine the more qualitative aspects of narratives by describing persuasion characteristics present in CNPSAs for two of the most common cancers in women (breast) and men (prostate). This was accomplished with a content analysis of 402 breast and prostate CNPSAs. Descriptive results were linked to behavioral engagement to draw conclusions that hold important implications to explain the role of narrative advertising as a social force. Analyses provide support for the central hypothesis of the study, indicating that effective cancer narratives are at least in part a product of the content, form, and context features of CNPSAs. This research is intended to inform researchers and practitioners in narrative approaches used to influence cancer prevention and control behaviors, as well as indicating which narrative approaches might be better suited for engaging individuals affected by cancer.","PeriodicalId":43045,"journal":{"name":"Journal of Current Issues and Research In Advertising","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10641734.2019.1641447","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45571009","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-08-07DOI: 10.1080/10641734.2020.1763521
Alexa K. Fox, Marla B. Royne Stafford
Abstract Consumers’ ability to find information on demand via social media has given them considerable power they do not have with mass advertising, and social media offers great potential for brands to utilize celebrity endorsers for product promotion. This research highlights the importance of linguistics in examining the effectiveness of celebrities’ social media content, particularly that of Olympic athletes. The authors collect and assess tweets from Olympians who represented the United States in the 2016 Summer Olympic Games to better understand how tweets containing words related to authenticity and clout affect consumers’ interactions with celebrities, shedding light on how long standing advertising concepts such as the source credibility model may change in the digital age.
{"title":"Olympians on Twitter: A Linguistic Perspective of the Role of Authenticity, Clout, and Expertise in Social Media Advertising","authors":"Alexa K. Fox, Marla B. Royne Stafford","doi":"10.1080/10641734.2020.1763521","DOIUrl":"https://doi.org/10.1080/10641734.2020.1763521","url":null,"abstract":"Abstract Consumers’ ability to find information on demand via social media has given them considerable power they do not have with mass advertising, and social media offers great potential for brands to utilize celebrity endorsers for product promotion. This research highlights the importance of linguistics in examining the effectiveness of celebrities’ social media content, particularly that of Olympic athletes. The authors collect and assess tweets from Olympians who represented the United States in the 2016 Summer Olympic Games to better understand how tweets containing words related to authenticity and clout affect consumers’ interactions with celebrities, shedding light on how long standing advertising concepts such as the source credibility model may change in the digital age.","PeriodicalId":43045,"journal":{"name":"Journal of Current Issues and Research In Advertising","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2020-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10641734.2020.1763521","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44871686","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-08-07DOI: 10.1080/10641734.2020.1753599
Jean M Grow, Tao Deng
Abstract This interdisciplinary work provides insight into why 2018 was a pivotal year for women in American advertising. Specifically, the study uses quantitative and qualitative methodology to explore the number of women in advertising creative departments across the United States from 2012 to 2018, juxtaposed to interviews with women executives who signed on to launch Time’s Up/Advertising in 2018. Quantitative data are drawn from the Standard Directory of Advertising Agencies, also known as Red Books, the advertising industry’s leading database and represent 19,933 individuals across 3,154 agencies. They demonstrate that just 27.9% of all people within advertising creative departments are women and only 22.7% of all creative directors are women. Qualitative in-depth interview data are based on interviews with 25 executive advertising women who helped launch Time’s Up/Advertising. They demonstrate five key findings including the need for systemic accountability, measurable change-oriented outcomes, a more diverse workforce, safe and equitable work environments and a commitment from men at the top to support these changes. Overall, the advertising industry’s own data paint a less than optimal picture of the women’s employment in U.S. advertising creative departments, while the voices of the women advertising executives add texture to this challenging portrait of American advertising.
{"title":"Time’s Up/Advertising Meets Red Books: Hard Data and Women’s Experiences Underscore the Pivotal Nature of 2018","authors":"Jean M Grow, Tao Deng","doi":"10.1080/10641734.2020.1753599","DOIUrl":"https://doi.org/10.1080/10641734.2020.1753599","url":null,"abstract":"Abstract This interdisciplinary work provides insight into why 2018 was a pivotal year for women in American advertising. Specifically, the study uses quantitative and qualitative methodology to explore the number of women in advertising creative departments across the United States from 2012 to 2018, juxtaposed to interviews with women executives who signed on to launch Time’s Up/Advertising in 2018. Quantitative data are drawn from the Standard Directory of Advertising Agencies, also known as Red Books, the advertising industry’s leading database and represent 19,933 individuals across 3,154 agencies. They demonstrate that just 27.9% of all people within advertising creative departments are women and only 22.7% of all creative directors are women. Qualitative in-depth interview data are based on interviews with 25 executive advertising women who helped launch Time’s Up/Advertising. They demonstrate five key findings including the need for systemic accountability, measurable change-oriented outcomes, a more diverse workforce, safe and equitable work environments and a commitment from men at the top to support these changes. Overall, the advertising industry’s own data paint a less than optimal picture of the women’s employment in U.S. advertising creative departments, while the voices of the women advertising executives add texture to this challenging portrait of American advertising.","PeriodicalId":43045,"journal":{"name":"Journal of Current Issues and Research In Advertising","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2020-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10641734.2020.1753599","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47393231","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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