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Customer-based Brand Equity for a Tourism Destination (CBBETD): the Specific Case of Bandung City, Indonesia 基于顾客的旅游目的地品牌资产(CBBETD):以印尼万隆市为例
IF 0.9 Q3 Social Sciences Pub Date : 2019-09-09 DOI: 10.15388/OMEE.2013.4.1.14255
Hartanto Yuwo, John B. Ford, M. S. Purwanegara
This study examines in detail the use of customer-based brand equity for a tourism destination (CBBETD) as a strategic tool for use with a specific city (Bandung City, Indonesia in this instance). The CBBETD scale developed by Konecnik (2005) and empiricized by Konecnik and Gartner (2007) was successfully adapted using qualitative and quantitative refinements for the city of Bandung. A sample of 400 visitors to Bandung was surveyed, and empirical psychometric assessment was run. The scale required minor adaptations but was found to be appropriate for use in this new context. The components of customer-based brand equity for a tourism destination were found to be: awareness, image, quality and loyalty. The successful adaptation of the scale is encouraging as it provides strategic insight on strengthening destination positioning in the minds of both current and future tourists. Managerial implications and suggestions for future research are provided.
本研究详细考察了旅游目的地基于客户的品牌资产(CBBETD)作为特定城市(本例中为印度尼西亚万隆市)使用的战略工具的使用情况。Konecnik(2005年)开发的CBBETD量表,以及Konecnik&Gartner(2007年)的经验,通过对万隆市的定性和定量细化,成功地进行了调整。对400名万隆游客进行了抽样调查,并进行了实证心理测量评估。该量表需要进行小的调整,但被发现适合在这种新的背景下使用。旅游目的地基于客户的品牌资产的组成部分是:知名度、形象、质量和忠诚度。规模的成功调整令人鼓舞,因为它为加强当前和未来游客心目中的目的地定位提供了战略见解。为今后的研究提供了管理启示和建议。
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引用次数: 26
The Links Between Social Motivational Engagements, Brand Community Commitment and Repurchase Intention Across Online Brand Communities 网络品牌社区的社会动机参与、品牌社区承诺和回购意向之间的联系
IF 0.9 Q3 Social Sciences Pub Date : 2019-09-06 DOI: 10.15388/OMEE.2016.7.2.14205
Ramūnas Časas, Tomas Palaima, Lasha Mironidze
The study focuses on the relationships between social motivational engagements, brand community commitment and repurchase intentions across marketer-generated and customer-generated online brand communities. The current study demonstrates that online brand community commitment mediates the effects of all the six motivational engagements (self-expression, connecting, helping, like-minded discussions, seeking assistance, and validation) on repurchase intention. The type of online brand community does not moderate any relationships between social motivational engagements and brand community commitment as expected. However, the current study demonstrates that the moderator affects the link between brand community commitment and repurchase intention indicating moderated mediation. In other words, the relationship between the two constructs becomes stronger in the marketer-generated online brand community. Consequently, the type of online brand community affects the links between the six social motivations and repurchase intention. Specifically, the effects of the six motivations on repurchase intention become stronger in the marketer-generated online community.
这项研究的重点是营销人员生成和客户生成的在线品牌社区的社会动机参与、品牌社区承诺和回购意向之间的关系。目前的研究表明,在线品牌社区承诺对所有六种动机参与(自我表达、联系、帮助、志同道合的讨论、寻求帮助和验证)对回购意愿的影响起中介作用。在线品牌社区的类型并没有像预期的那样调节社交动机参与和品牌社区承诺之间的任何关系。然而,目前的研究表明,调节因子影响品牌社区承诺和回购意向之间的联系,表明调节因子的中介作用。换句话说,在营销人员生成的在线品牌社区中,这两种结构之间的关系变得更加牢固。因此,网络品牌社区的类型影响了六种社会动机与复购意愿之间的联系。具体而言,在营销人员生成的在线社区中,这六种动机对回购意愿的影响变得更强。
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引用次数: 9
Leadership Styles and Communication Skills at Indonesian Higher Education: Patterns, Influences, and Applications for Organization 印尼高等教育中的领导风格和沟通技巧:模式、影响和组织应用
IF 0.9 Q3 Social Sciences Pub Date : 2019-05-31 DOI: 10.15388/OMEE.2019.10.00006
U. Udin, S. Handayani, A. Yuniawan, Edy Rahardja
The main purpose of this study is to examine the relationships among leadership styles, communication skills, and employee satisfaction and investigate the potential of women in positions of leadership to support the practice of equal employment opportunities in organizations. Data were collected from 200 self-administered surveys using questionnaires administered to employees at three private Islamic universities in Semarang, Indonesia. Regression analysis was used to test the hypotheses. The results show that leadership styles and communication skills have a significant effect on employee satisfaction. However, on the basis of employee perceptions, this study reveals no significant difference in leadership styles and communication skills between male and female leaders.
本研究的主要目的是研究领导风格、沟通技巧和员工满意度之间的关系,并调查女性担任领导职位的潜力,以支持组织中平等就业机会的实践。数据收集自印度尼西亚三宝垄三所私立伊斯兰大学员工的200份自我调查问卷。采用回归分析对假设进行检验。结果表明,领导风格和沟通技巧对员工满意度有显著影响。然而,在员工感知的基础上,本研究发现男性和女性领导者在领导风格和沟通技巧上没有显著差异。
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引用次数: 9
Editorial 社论
IF 0.9 Q3 Social Sciences Pub Date : 2019-05-31 DOI: 10.15388/omee.2019.10.1.1
Sigitas Urbonavičius
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引用次数: 0
Locus of Control as a Moderator in the Relationship Between Job Satisfaction and Organizational Commitment: a Study of Indian It Professionals 工作满意度与组织承诺关系中的控制点——对印度It专业人员的研究
IF 0.9 Q3 Social Sciences Pub Date : 2019-05-31 DOI: 10.15388/OMEE.2013.4.2.14248
B. Chhabra
In recent times, increasing interest has been shown by OB and HR practitioners in the area of organizational commitment (OC). This interest stems from the fact that the committed workforce is considered beneficial for organizational functioning and effectiveness. The present study was conducted to explore the direct relationship of job satisfaction and locus of control (LOC) on organizational commitment. The purpose of the study was also to see if locus of control moderates the relationship between job satisfaction and organizational commitment. The study was conducted using structured questionnaires for measuring the above mentioned variables. The sample of the study was 449 Indian IT professionals. Hierarchical multiple regression showed that job satisfaction and internal locus of control was positively related to organizational commitment. Also, locus of control was found to moderate the relationship between job satisfaction and organizational commitment such that the relationship was stronger for internals than for externals. The present study has important implications for human resource development in the IT sector. Managers should use strategies to achieve high job satisfaction and organizational commitment. They must be aware of the moderating role which different personality attributes play in the relationship between job satisfaction and organizational commitment.
近年来,产科医生和人力资源从业者对组织承诺(OC)领域的兴趣越来越大。这种兴趣源于这样一个事实,即敬业的员工被认为有利于组织的运作和有效性。本研究旨在探讨工作满意度与控制源(LOC)对组织承诺的直接关系。本研究的目的还在于观察控制点是否调节工作满意度和组织承诺之间的关系。本研究采用结构化问卷对上述变量进行测量。这项研究的样本是449名印度IT专业人士。层次多元回归分析表明,工作满意度和内部控制源与组织承诺呈正相关。此外,控制点可以调节工作满意度和组织承诺之间的关系,因此内部的关系比外部的关系更强。本研究对信息技术部门的人力资源开发具有重要意义。管理者应该使用策略来实现高工作满意度和组织承诺。他们必须意识到不同的人格属性在工作满意度和组织承诺之间的关系中所起的调节作用。
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引用次数: 13
Designing an Organization for Innovation in Emerging Economies: the Mediating Role of Readiness for Innovation 新兴经济体创新组织设计:创新准备的中介作用
IF 0.9 Q3 Social Sciences Pub Date : 2019-05-28 DOI: 10.15388/OMEE.2019.10.00002
T. Arshi, P. Burns
The study proposes an organizational design framework that impacts innovation in corporate firms. In an emerging economy like Oman, innovation helps to reduce the dependence on oil revenues and enhance its international competitiveness. However, the corporate organizations in emerging economies are unable to innovate effectively because they are not designed for innovation. Further, scarcity of resources undermines their readiness for innovation. This study empirically validates measures of an entrepreneurial organizational design framework in Omani corporate sector. In order to explain how a corporate organizational design promotes innovation and clarify the missing links between corporate entrepreneurial activity and innovation, the mediating role of readiness for innovation (RFI) is tested. Using a quantitative research approach, data is collected from 401 corporate firms in Oman and analysed using structural equation modelling. The findings support the proposition that entrepreneurial organizational design promotes both radical and incremental innovation degree and frequency, while RFI partially mediates the relationship between entrepreneurial inputs and innovation outputs. The study contributes to the understanding of innovation in emerging economies as it explains that RFI helps firms to enhance its innovation potential by optimizing its resources, capabilities and processes for innovation. These measures are essential for organizations, particularly in emerging economies focused on low cost innovation. The findings of the study will inform managerial decision-making in terms of designing organizations for innovation and implementation of measures related to readiness for innovation.
该研究提出了一个影响企业创新的组织设计框架。在阿曼这样的新兴经济体,创新有助于减少对石油收入的依赖,提高其国际竞争力。然而,新兴经济体的企业组织无法有效创新,因为它们不是为创新而设计的。此外,资源匮乏会削弱他们的创新能力。本研究实证验证了阿曼企业部门创业组织设计框架的衡量标准。为了解释企业组织设计如何促进创新,并澄清企业创业活动与创新之间缺失的环节,测试了创新准备(RFI)的中介作用。采用定量研究方法,从阿曼401家公司收集数据,并使用结构方程模型进行分析。研究结果支持了这样一种观点,即创业组织设计促进了激进和增量创新的程度和频率,而RFI部分中介了创业投入和创新产出之间的关系。该研究有助于理解新兴经济体的创新,因为它解释了RFI通过优化创新资源、能力和流程来帮助企业增强创新潜力。这些措施对组织来说至关重要,尤其是在专注于低成本创新的新兴经济体。研究结果将为设计创新组织和实施与创新准备相关的措施方面的管理决策提供信息。
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引用次数: 4
The Mediating Effect of Human Capital on the Relationship Between Strategic Innovation and the Performance of Manufacturing SMEs in Yemen 人力资本在也门制造业中小企业战略创新与绩效关系中的中介作用
IF 0.9 Q3 Social Sciences Pub Date : 2019-05-28 DOI: 10.15388/OMEE.2019.10.00003
N. Alqershi, Z. Abas, Sanysanurimohd Mokhtar
The purpose of this paper is to fill gaps in the human capital literature, first, by providing insights into the relationship between human capital and strategic innovation and the performance of Small and Medium Enterprises (SMEs), and second, by exploring the role of human capital as a mediating variable. Although SMEs perform a vital role in the economic development of countries worldwide, developing countries tend to lag behind developed countries in this sector; hence, there is a need to investigate the peculiar nature of SMEs and their performance in the context of developing countries. Additionally, understanding an organization’s human capital requires the articulation of a system of variables that helps to uncover and manage the visible wealth. The contribution of SMEs can be measured through performance. This study is a conceptual discussion of manufacturing SME performance in Yemen and the effect of human capital and strategic innovation. The performance is considered to be very low, and the country is ranked by the Global Innovation Index as one of the lowest in terms of innovation. This paper describes the development of a framework which is a clear manifestation of the knowledge gap addressed by this study.
本文的目的是填补人力资本文献的空白,首先,通过深入了解人力资本与战略创新和中小企业绩效之间的关系,其次,通过探索人力资本作为中介变量的作用。虽然中小企业在世界各国的经济发展中发挥着至关重要的作用,但发展中国家在这方面往往落后于发达国家;因此,有必要在发展中国家的背景下调查中小企业的特殊性质及其业绩。此外,了解一个组织的人力资本需要一个变量系统的连接,这有助于发现和管理可见的财富。中小企业的贡献可以通过绩效来衡量。本研究对也门制造业中小企业绩效、人力资本与战略创新的影响进行了概念性探讨。这一表现被认为非常低,在全球创新指数中,该国被列为创新水平最低的国家之一。本文描述了一个框架的发展,这是本研究解决的知识差距的清晰表现。
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引用次数: 20
Understanding Social Entrepreneurial Intention Through Social Cognitive Career Theory: a Partial Least Squares Structural Equation Modelling Approach 通过社会认知职业理论理解社会创业意向:偏最小二乘结构方程建模方法
IF 0.9 Q3 Social Sciences Pub Date : 2019-05-28 DOI: 10.15388/OMEE.2019.10.00005
Patrick Aure, Rayan P. Dui, Shieradel V. Jimenez, Denver D. Daradar, Alvin Neil A. Gutierrez, Angelique C. Blasa, Joseph A. Sy-Changco
This research attempted to find empirical evidence that examines the drivers of social entrepreneurial intentions (SEI) through the lens of social cognitive career theory (SCCT). Since the SCCT model of SEI is still in the early stages and needs to be further developed, experts recommend the use of partial least squares structural equation modelling (PLS-SEM) to analyze data collected from 294 business students from a Philippine university. To account for observed heterogeneity, differences among senior high school and college business students were explored via multigroup analysis (PLS-MGA). Across all respondents, perceived support and internal outcome expectations have the strongest total effects on SEI, while self-efficacy and agreeableness have marginally significant direct effects and significant indirect effects on SEI. This study contributed to the field of social entrepreneurship by looking at alternate and developing explanations to the formation of SEI apart from conceptual models based on the theory of planned behavior.
本研究试图通过社会认知职业理论(SCCT)的视角,寻找社会创业意向驱动因素的实证证据。由于SEI的SCCT模型仍处于早期阶段,需要进一步发展,专家建议使用偏最小二乘结构方程模型(PLS-SEM)来分析从菲律宾一所大学的294名商科学生收集的数据。为了解释观察到的异质性,我们通过多组分析(PLS-MGA)探讨了高中和大学商科学生之间的差异。在所有被调查者中,感知支持和内部结果预期对SEI的总影响最大,而自我效能感和亲和性对SEI的直接影响微乎其微,间接影响显著。除了基于计划行为理论的概念模型之外,本研究通过寻找对SEI形成的替代和发展解释,为社会企业家领域做出了贡献。
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引用次数: 16
The Relationship Between Leverage, Maturity, and Investment Decision: Evidence From Emerging Markets 杠杆率、成熟度和投资决策之间的关系:来自新兴市场的证据
IF 0.9 Q3 Social Sciences Pub Date : 2019-05-28 DOI: 10.15388/OMEE.2019.10.00008
V. Nugroho, Kim Sung Suk
In this paper, we examine simultaneous relationship between leverage, maturity and over(under)- investment in emerging markets. We divide leverage into short term and long term to investigate the relation between current and future simultaneous relationship between leverage and investment decision, between debt maturity and investment decision, and between leverage and debt maturity. This research used twenty emerging market data from 2006 – 2016. First of all, our results show that firms in emerging markets prefer to use short-term debt to long-term debt to minimize the underinvestment problem. Second, there is a simultaneous non-linear relation between long-term leverage and growth opportunities in emerging markets firms. Third, long-term debt has non-linear effects on investment decision in emerging markets firms. It can be concluded that firms in emerging markets have different characteristics with regard to their capabilities to manage the interaction between leverage, maturity and investment compared to developed markets.
在本文中,我们考察了新兴市场杠杆率、到期日和过度(不足)投资之间的同时关系。我们将杠杆分为短期和长期,以研究当前和未来杠杆与投资决策、债务到期与投资决策以及杠杆与债务到期之间的关系。这项研究使用了2006-2016年的20个新兴市场数据。首先,我们的研究结果表明,新兴市场的公司更喜欢使用短期债务而不是长期债务,以最大限度地减少投资不足的问题。其次,新兴市场企业的长期杠杆和增长机会之间同时存在非线性关系。第三,长期债务对新兴市场企业的投资决策具有非线性影响。可以得出结论,与发达市场相比,新兴市场的企业在管理杠杆、成熟度和投资之间的互动方面具有不同的特征。
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引用次数: 3
Factors That Determine the Closure or Jeopardize the Continuity of a Micro and Small Enterprise 决定微型和小型企业关闭或危及其连续性的因素
IF 0.9 Q3 Social Sciences Pub Date : 2019-05-28 DOI: 10.15388/OMEE.2019.10.00004
Oscar Cuauhtemoc Aguilar Rascon, R. Velázquez
This paper explores the factors that determine the closure or jeopardize the continuity of micro and small enterprises (MSEs). We investigated the determinants of failure from the entrepreneur’s perspective using a qualitative approach, and five variables emerged. We discovered that there are internal and external variables that impact on an enterprise’s continuity, which are themselves correlated. We applied a formula to determine which variable had a higher weight, considering values ranging from 0 to 1, and the asymmetry is to the right. The instrument was applied to 35,571 MSEs, 26,720 of which were open and 8,851 were closed. 33,576 are Mexican and 1,995 Colombian enterprises.
本文探讨了决定微型和小型企业倒闭或危及其连续性的因素。我们使用定性方法从企业家的角度调查了失败的决定因素,并得出了五个变量。我们发现,影响企业连续性的内部和外部变量是相互关联的。我们应用了一个公式来确定哪个变量的权重更高,考虑的值范围从0到1,不对称性在右边。该仪器应用于35571个MSE,其中26720个是开放的,8851个是关闭的。33576家是墨西哥企业,1995家是哥伦比亚企业。
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引用次数: 4
期刊
Organizations and Markets in Emerging Economies
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