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Assessment of the Financial Performance Transparency of Public Benefit Organisations 公益组织财务绩效透明度评估
Pub Date : 2019-06-01 DOI: 10.2478/JEC-2019-0006
S. Voitkāne, I. Jakušonoka
Abstract Research purpose. The aim of the research is to assess the transparency of financial performance of public benefit organisations (PBOs). Methodology. To achieve the aim and to accomplish the tasks set, general-scientific methods were used: the monographic method, the method of document analysis and the graphical method. A statistical analysis method – descriptive statistics – and a sociological research method – surveying – were used as well. Findings. Since 1 October 2014 when the Public Benefit Organisation Law came into force in Latvia, the number of PBOs has been increasing every year. On 1 January 2018, the number of organisations with valid PBO status had reached 2,775. To get an insight into the opinions of Latvian PBOs on the disclosure of financial information, a questionnaire was developed. The survey was attended by 201 respondents. The questionnaires revealed that 64.68 percent of the respondent organisations had a website or a web page on a social network, although only 21.89 percent of these respondents' websites contained some sort of financial information. In parallel with the PBO survey, a society survey was conducted to get an overview of the public opinions about the need to make PBO financial information freely available. The survey was attended by 116 respondents. The results indicated that although the PBO attitude to the disclosure of financial information was considered to be reserved, the public saw the need for such information. In view of the insufficient availability of financial information in the country and the low activity of PBOs themselves in voluntarily disclosing their financial information on their websites, it is necessary to carry out activities that supplement free-access information resources and/or motivate the organisations themselves to provide free access to such information. Practical implications. Based on the experience of other European countries, the Ministry of Finance has to consider amending the PBO Law to oblige PBOs to publish their annual financial and performance reports on their websites or in an equivalent way, thereby contributing to the transparency and accountability of the PBOs towards the society.
研究目的。本研究的目的是评估公益组织(PBOs)财务绩效的透明度。方法。为了达到目的和完成既定任务,采用了一般科学的方法:专论法、文献分析法和图解法。一种统计分析方法-描述性统计-和一种社会学研究方法-调查-也被使用。发现。自2014年10月1日《公益组织法》在拉脱维亚生效以来,公益组织的数量每年都在增加。截至2018年1月1日,拥有有效PBO身份的组织数量已达到2775家。为了深入了解拉脱维亚私人股本公司对财务信息披露的意见,我们编制了一份调查问卷。共有201名受访者参加了此次调查。调查问卷显示,64.68%的受访机构在社交网络上拥有网站或网页,尽管只有21.89%的受访机构的网站包含某种形式的财务信息。在PBO调查的同时,还进行了一项社会调查,以全面了解公众对PBO财务信息公开的必要性的看法。共有116名受访者参加了此次调查。结果表明,尽管PBO对财务信息披露的态度被认为是保留的,但公众看到了这些信息的必要性。鉴于国内财务信息的可获得性不足,以及pbo本身在其网站上自愿披露其财务信息的积极性较低,有必要开展补充免费获取信息资源和/或激励组织本身提供免费获取这些信息的活动。实际意义。根据其他欧洲国家的经验,财政部必须考虑修改PBO法,要求PBO在其网站上或以类似的方式公布其年度财务和业绩报告,从而有助于PBO对社会的透明度和问责制。
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引用次数: 2
Market-to-Book Ratio and Creative Industries– Example of Polish Video Games Developers 市场/账面比率与创意产业——以波兰电子游戏开发商为例
Pub Date : 2019-06-01 DOI: 10.2478/jec-2019-0015
Rafał Rydzewski
Abstract Research purpose. There are many reasons for which a growing interest in research and analysis of video game developers is observed. First, it results from attractive high rates of return on investment in this sector. Second, video games developers, in the author’s opinion, constitute a good combination of business and culture which is a ground for development of creative industry. A capital-intensive process of production and the intangibility of video games cause a problem in valuation of developers. Market participants who value future cash flows are in conflict with a historical cost approach used in accounting. This leads to a question of whether the confrontation of these two extreme ways of valuation could be a valuable measure of unrecognised assets for the analysis of video games sector and, as a consequence, of creative industry. The aim of the study is to explore a possible role and use of market-to-book ratio for analysis of this sector. Design/Methodology/Approach. The study starts with a literature review on market-to-book ratio applied to knowledge-based industries. The second part of the research is a comparison of results obtained for 19 biggest listed representatives of the video games sector in Poland to other sectors of Warsaw Stock Exchange. Further analysis juxtaposes the selected Polish representatives with world’s biggest ones in this sector. This will allow to draw conclusions about the usefulness of the examined ratio. Findings. The research shows that the video games sector represents noticeably higher level of market-to book ratio than other industries in Poland and is comparable to the world’s representatives. It can be stated that the market’s valuation takes into account unrecognised assets (intellectual capital), which are greatly related to possible future cash flows. What is interesting is that, for some of the selected Polish companies, market-to-book ratio keeps decreasing compared to the levels at IPO. This refers to market efficiency in relation to possible speculative bubbles which companies of this sector are often accused of. Originality/Value/Practical implications. The obtained results are applicable to the investors, analysts and managers of this sector. The research conducted enables a better understanding of the market-to-book ratio as an indicator of economic standing of creative industry companies and its earnings’ prediction.
研究目的。人们对电子游戏开发者的研究和分析越来越感兴趣的原因有很多。首先,它源于该行业具有吸引力的高投资回报率。其次,笔者认为电子游戏开发者是商业与文化的良好结合,是创意产业发展的基础。资本密集型的制作过程和电子游戏的无形性给开发者的估值带来了问题。对未来现金流量进行估值的市场参与者与会计中使用的历史成本法存在冲突。这就引出了一个问题,即这两种极端估值方式的对抗是否能够成为分析电子游戏领域以及创意产业中未确认资产的一种有价值的方法。本研究的目的是探讨市净率在该行业分析中的可能作用和用途。设计/方法/方法。本研究首先对应用于知识型产业的市净率进行文献回顾。研究的第二部分是将波兰视频游戏行业的19家最大的上市代表与华沙证券交易所的其他部门进行比较。进一步的分析将选定的波兰代表与该部门的世界最大代表并列。这样就可以得出关于所检查比率的有用性的结论。发现。研究显示,波兰电子游戏行业的市场/账面比率明显高于其他行业,与世界其他行业相当。可以说,市场的估值考虑了未确认资产(智力资本),这与未来可能的现金流量有很大关系。有趣的是,对于一些选定的波兰公司,市净率与IPO时的水平相比不断下降。这指的是与可能出现的投机泡沫相关的市场效率,该行业的公司经常被指责存在投机泡沫。创意/价值/实际意义。所得结果适用于该行业的投资者、分析师和管理者。通过研究,可以更好地理解市净率作为创意产业公司经济地位的指标及其盈利预测。
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引用次数: 1
Digital Economy and Society: Baltic States in the EU Context 数字经济与社会:欧盟背景下的波罗的海国家
Pub Date : 2019-06-01 DOI: 10.2478/jec-2019-0009
Jevgenija Česnauskė
Abstract Research purpose. The high penetration of the Internet and increased level of use of digital devices create conditions for the development of the digital economy and society. Understanding and management of this model are essential whilst seeking to compete in the global market and to ensure a high standard of living for citizens. However, despite the opportunities presented by the digital economy, the Baltic States have not yet fully exploited the potential of digital technologies for sustainable development. The purpose of this research is to assess the progress of the Baltic States towards developing a digital economy and society and to identify areas requiring priority investments and action. Design/Methodology/Approach. The Digital Economy and Society Index (DESI) published by the European Commission is used to explore the potential of the digital economy. It is an index measuring progress in digital performance through five components: connectivity, human capital, use of internet, integration of digital technology and digital public services. DESI is a crucial tool to reflect the performance of the Baltic States in the context of other European countries. Findings. The survey shows the individual performance of each Baltic country and compares them amongst themselves as well as with other EU countries. Estonia has the highest DESI when compared with other Baltic countries; however, lower scores in connectivity and integration of digital technology components are observed. Lithuania scores high in the integration of digital technology, whereas the human capital component remains lower. Latvia is a leader amongst connectivity but descents to other Baltic countries in human capital and integration of digital technology components. Originality/Value/Practical implications. The digital economy remains a widely discussed topic; however, a lack of unanimous scientific definition and detailed research on this economic model complicates understanding of digital technologies. It is essential for each government to analyse the model and focus on the improvement of the digital economy in order to ensure that the country remains digitally competitive in the world.
研究目的。互联网的高度普及和数字设备使用水平的提高,为数字经济和社会的发展创造了条件。在寻求在全球市场竞争和确保公民高水平生活的同时,理解和管理这种模式是必不可少的。然而,尽管数字经济带来了机遇,但波罗的海国家尚未充分利用数字技术促进可持续发展的潜力。这项研究的目的是评估波罗的海国家在发展数字经济和社会方面的进展,并确定需要优先投资和行动的领域。设计/方法/方法。欧盟委员会发布的数字经济与社会指数(DESI)用于探索数字经济的潜力。这是一个通过五个组成部分衡量数字化绩效进展的指数:连通性、人力资本、互联网使用、数字技术整合和数字公共服务。经济信息系统是在其他欧洲国家的背景下反映波罗的海国家业绩的一个重要工具。发现。该调查显示了每个波罗的海国家的个人表现,并将它们之间以及与其他欧盟国家进行了比较。与其他波罗的海国家相比,爱沙尼亚的DESI最高;然而,在数字技术组件的连通性和集成方面得分较低。立陶宛在数字技术整合方面得分很高,而人力资本部分仍然较低。拉脱维亚在连通性方面处于领先地位,但在人力资本和数字技术组件整合方面落后于其他波罗的海国家。创意/价值/实际意义。数字经济仍然是一个被广泛讨论的话题;然而,缺乏一致的科学定义和对这一经济模型的详细研究使对数字技术的理解变得复杂。对于每个政府来说,分析这个模型并专注于改善数字经济是至关重要的,以确保该国在世界上保持数字竞争力。
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引用次数: 13
The Impact of Acquisition on Stock Value in Case of Warsaw Stock Exchange 收购对股票价值的影响——以华沙证券交易所为例
Pub Date : 2019-06-01 DOI: 10.2478/jec-2019-0008
Wojciech Kaczmarczyk
Abstract Research purpose: Seven of 10 companies that have won the Polish Forbes edition Merge & Acquisition 2018 Ranking are listed on Warsaw Stock Exchange. The aim of the conducted research was to test if the biggest acquisitions have an impact on stocks value and is it possible for typical investor to create extra profit by using knowledge of acquisition based on public information. Design/Methodology/Approach: Using data from Warsaw Stock Exchange (quotations), typical measures such as rate of return, standard deviation (risk), correlation and transaction volume changes were calculated. Each of the case results obtained for the company was compared with the result for stock market indexes: WIG (Warszawski Indeks Giełdowy – main WSE index), WIG20 (WSE sub-index of the 20 largest companies), mWIG40 (WSE sub-index of 40 medium companies) and sWIG80 (WSE sub-index of 80 small companies). In addition, the outcomes were confronted with public news (from WSE Electronic System for Information Transfer). Findings: Conducted research has shown that generally successful finalisation of acquisition results in changes of stock prices behaviour. Unfortunately, observed reactions were not the same. Acquisitions induced both increases and decreases in stock prices; there was also no rule in case of risk change. Generally, acquisitions and merges had rather good influence in banking sector (which is still concentrating), but there was no common reaction in other sectors. Originality/Value/Practical Implications: The results will be useful for investors acting on Warsaw Stock Exchange, especially for individual investor who are not able to carry out detailed analyses. The research provides results including possible pre-effects and after-effects of making big acquisition by a large company. The negative market reactions were also shown.
摘要研究目的:在2018年波兰福布斯并购排名中,10家公司中有7家在华沙证券交易所上市。该研究的目的是测试最大的收购是否会对股票价值产生影响,以及典型投资者是否有可能通过利用基于公开信息的收购知识来创造额外利润。设计/方法/方法:使用华沙证券交易所(报价)的数据,计算典型指标,如回报率、标准差(风险)、相关性和交易量变化。该公司的每个案例结果都与股票市场指数的结果进行了比较:WIG(华沙指数Giełdowy - WSE主要指数),WIG20(20家最大公司的WSE分类指数),mWIG40(40家中型公司的WSE分类指数)和sWIG80(80家小型公司的WSE分类指数)。此外,结果面对公共新闻(来自WSE电子信息传递系统)。结果:进行的研究表明,通常成功的收购最终会导致股价行为的变化。不幸的是,观察到的反应并不相同。收购导致股价上涨和下跌;在风险变化的情况下也没有规则。总体而言,并购对银行业(仍处于集中化阶段)产生了较好的影响,但对其他行业的反应并不普遍。原创性/价值/实际意义:研究结果将对华沙证券交易所的投资者有用,特别是对无法进行详细分析的个人投资者。研究结果包括大公司进行大规模收购可能产生的前效应和后效应。市场也出现了负面反应。
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引用次数: 0
Employees’ Perceptions on Effective Communication Channels – A Case Study From Albanian Banking Sector 员工对有效沟通渠道的看法——以阿尔巴尼亚银行业为例
Pub Date : 2019-06-01 DOI: 10.2478/jec-2019-0013
Sllavka Kurti, Petrit Dollani
Abstract Research purpose. This paper aims at identifying and evaluating the means of communication used and the perceived barriers from employees of the banking system in Albania. The following research questions were formulated: (a) What are the means of communication used in vertical and horizontal communications? (b) Which mean is preferred and valued as the most effective? (c) Which are the barriers that hinder the effective communication flow in these organizations? Design/Methodology/Approach. A structured questionnaire was addressed to 120 employees of 3 different commercial banks in Tirana, Albania, out of which 100 fully answered questionnaires were received. The questionnaire is divided into three main parts, each of which has two subcategories, and the valuation used for each question is according to the Likert scale from 1 (very few) to 5 (a lot). Findings. E-mail is the most used communication tool vertically, whereas phone and e-mail are added at the horizontal one. Employee preferences are mostly for e-mail and face-to-face communication vertically and phone and e-mail horizontally. Time pressure and overload of information are perceived as main barriers vertically, whereas distractions are mentioned as biggest hindrance horizontally. Originality/Value/Practical implications. We suggest that the managers of organizations in the banking sector should properly consider these two communication tools and create suitable conditions for their use. The employees themselves use more of those tools as, according to their perception during communication with colleagues, those tools improve their effectiveness. Other similar studies might be conducted in different types of organizations to point out similarities and contrasts with banking sector.
研究目的。本文旨在识别和评估阿尔巴尼亚银行系统员工使用的沟通手段和感知障碍。拟定了下列研究问题:(a)在垂直和水平通信中使用的通信手段是什么?(b)哪种方法是首选和最有效的?(c)在这些组织中阻碍有效通讯流动的障碍是什么?设计/方法/方法。对阿尔巴尼亚地拉那3家不同商业银行的120名员工进行了结构化问卷调查,其中收到了100份完整回答的问卷。问卷分为三个主要部分,每个部分有两个子类别,每个问题使用的估值是根据李克特量表从1(很少)到5(很多)。发现。纵向上,电子邮件是最常用的通讯工具,横向上则增加了电话和电子邮件。员工的偏好主要是纵向的电子邮件和面对面交流,横向的电话和电子邮件。纵向上,时间压力和信息过载被认为是主要障碍,而横向上,分心被认为是最大障碍。创意/价值/实际意义。我们建议银行业组织的管理者应适当考虑这两种沟通工具,并为其使用创造合适的条件。员工自己更多地使用这些工具,因为根据他们在与同事沟通时的感受,这些工具提高了他们的效率。其他类似的研究可以在不同类型的组织中进行,以指出与银行部门的相似之处和对比。
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引用次数: 0
The Evolution of City Labelling in the Literature 文献中城市标签化的演变
Pub Date : 2019-06-01 DOI: 10.2478/jec-2019-0005
Primož Pevcin
Abstract Research purpose. Various city labels have become increasingly popular both in literature as well as in urban policy-making. It has become relatively common that cities make a proclamation that they either are or would at least like to become, smart, sustainable, digital, creative, intelligent among other things. These proclamations have become popular for the purpose of solving complex urban problems, electoral gains at the local level, and also for marketing reasons. Nevertheless, those city labels often have a blurry line, in terms of what each label represents and should stand for. It is evident that utilising appropriate city categories and labels has become a rather complex issue. Consequently, this paper would like to investigate this issue. The paper questions the dynamics how different city labels were used throughout the time and to which academic fields are specific city labels related to. Design / Methodology / Approach. We would like to investigate the dynamics how different city labels were used throughout time and which academic fields are specifically related to labels most frequently. For this purpose, we will focus on the content analysis of topics and titles within the Web of Science Core Collection database. Findings. The evidence suggests that the labelling depends also on the time span we are scrutinising and also on the scientific field the literature being related to. Some city labels have become popular just recently, and their appearance in specific academic fields is the differentiator. For instance, the label ‘smart city’ is currently the most important label. But it has become popular only several years ago, and this label appears most frequently in the ‘technical’ literature. The research indicates that city labelling is a rather dynamic process, since some labels are gaining and other labels are losing their popularity in time. Originality / Value / Practical implications. The debate exists in the literature on the suitability of different city labels and terminology utilised. Some labels derive from top-down perspective, others derive from bottom-up perspective, some labels are more holistic than others, some are politically more acceptable than others, etc. Simultaneously, those city labels are often used interchangeably and sometimes they overlap. This paper would like to contribute to the scientific literature by providing additional evidence and explanations on the utilisation of particular city labels.
研究目的。各种各样的城市标签在文学和城市决策中都变得越来越流行。城市宣称他们要么是,或者至少想要成为,智能、可持续、数字化、创造性、智能等等,这已经变得相对普遍。为了解决复杂的城市问题,在地方一级赢得选举,以及出于营销原因,这些宣言变得流行起来。然而,这些城市标签通常有一个模糊的界限,就每个标签代表什么和应该代表什么而言。显然,使用适当的城市分类和标签已成为一个相当复杂的问题。因此,本文将对这一问题进行研究。本文对不同的城市标签在整个时期是如何被使用的动态以及特定的城市标签与哪些学术领域相关提出了质疑。设计/方法论/方法。我们想调查不同城市标签在整个时间里是如何被使用的,以及哪些学术领域与标签最频繁地相关。为此,我们将重点分析Web of Science Core Collection数据库中的主题和标题。发现。有证据表明,标签还取决于我们审查的时间跨度,以及与文献相关的科学领域。一些城市的标签最近很流行,它们在特定学术领域的出现是区别的标志。例如,“智慧城市”这个标签是目前最重要的标签。但它在几年前才流行起来,这个标签在“技术”文献中出现得最多。研究表明,城市标签化是一个动态的过程,随着时间的推移,一些标签越来越受欢迎,另一些标签越来越不受欢迎。原创性/价值/实际意义。文献中存在着关于不同城市标签和使用术语的适用性的争论。有些标签来自自上而下的角度,有些来自自下而上的角度,有些标签比其他标签更全面,有些标签在政治上比其他标签更容易被接受,等等。同时,这些城市的标签经常互换使用,有时它们会重叠。本文希望通过提供关于特定城市标签使用的额外证据和解释,为科学文献做出贡献。
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引用次数: 3
Possibilities for Financial Technology Sector Development and its Impact on Banking Sector Profitability in Lithuania 立陶宛金融技术部门发展的可能性及其对银行业盈利能力的影响
Pub Date : 2019-06-01 DOI: 10.2478/jec-2019-0002
G. Keliuotytė-Staniulėnienė, Gintarė Smolskytė
Abstract Research purpose. The development of financial technology sector (fintech) poses a challenge for traditional financial institutions. Therefore, it is important to analyze not only how financial technologies can change, but also how the fintech sector affects banks and their profitability. The aim of the paper is to analyze the possibilities for the development of financial technology sector and quantitatively evaluate its impact on the banking sector’s profitability in Lithuania. Design / Methodology / Approach. After the analysis of academic literature and statistical data, the authors used expert evaluation method in order to identify development opportunities of fintech in Lithuania and correlation-regression analysis was applied to evaluate the impact of fintech on the profitability of the Lithuanian banking sector. Findings. According to the results of expert assessment research, Lithuania possesses favorable conditions for fintech enterprises to enter the Lithuanian finance market; it is expected that this sector will continue to rapidly expand mostly in payments and banking business models. Correlation-regression analysis showed that fintech indicators has an effect on the banking sector’s profitability but the effect in not very significant. The significance of the connection is lower because banking sector adapts technologies and is influenced by fintech from inside and outside the environment. Originality / Value / Practical implications. The fintech sector in Lithuania is still new and so far very little researched. The outcomes of this research have expanded the scope of research of the Lithuanian fintech sector. The obtained results would be useful and relevant to (i) the government sector to manage risks and ensure stability in the financial sector; (ii) financial sector entities to monitor possible developments and prepare them accordingly; and (iii) banking sector to analyze the impact of technology and fintech entities on them and take strategic decisions in this regard.
研究目的。金融科技的发展对传统金融机构提出了挑战。因此,重要的是不仅要分析金融技术如何变化,还要分析金融科技行业如何影响银行及其盈利能力。本文的目的是分析金融技术部门发展的可能性,并定量评估其对立陶宛银行业盈利能力的影响。设计/方法论/方法。在对学术文献和统计数据进行分析后,作者采用专家评价法来识别立陶宛金融科技的发展机会,并采用相关回归分析来评估金融科技对立陶宛银行业盈利能力的影响。发现。专家评估研究结果显示,立陶宛具备金融科技企业进入立陶宛金融市场的有利条件;预计该行业将继续在支付和银行业务模式中快速扩张。相关回归分析表明,金融科技指标对银行业盈利能力有影响,但影响不是很显著。这种联系的重要性较低,因为银行业适应技术,并受到内外环境金融科技的影响。原创性/价值/实际意义。立陶宛的金融科技行业仍然是新兴的,迄今为止研究很少。这项研究的结果扩大了立陶宛金融科技部门的研究范围。所获得的结果将是有用和相关的:(i)政府部门管理风险和确保金融部门的稳定;金融部门实体监测可能的事态发展并作出相应准备;(三)银行业分析科技和金融科技实体对其的影响,并在这方面做出战略决策。
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引用次数: 5
Energy Consumption of Rail Baltica Project: Regional Aspects of Environmental Impact 波罗的海铁路项目的能源消耗:环境影响的区域方面
Pub Date : 2019-06-01 DOI: 10.2478/jec-2019-0016
Olga Piterina, Alexander Masharsky
Abstract Research purpose. The high-speed railway (HSR) construction project in the Baltic States is the largest joint infrastructure project since the restoration of independence of Latvia, Lithuania and Estonia. Rail Baltica (RB) is considered as the most energy-efficient project having the lowest environmental impact. However, the issue of energy consumption of the project was not sufficiently addressed either in the investment justification of the RB construction or in the relevant research works regarding the project. The aim of the current research is to determine the indicators of energy consumption and carbon dioxide (CO2) emissions intensity of the Latvian section of RB, since they are the key factors of the quantitative assessment of sustainability. Design/Methodology/Approach. Critical analysis of the academic research works and reports of the official international organizations dedicated to the topic of energy consumption and CO2 emissions of HSR was conducted prior to the calculation of the above-mentioned indicators. The method of calculation based on International Union of Railways (UIC) was used in order to conduct the cluster analysis within the framework of current work. The main points considered are electricity consumption, carbon dioxide emissions, and level of passenger and freight demand. Statistical databases of UIC and International Energy Agency were used. Findings. The calculations carried out by the authors of the given article demonstrate substantial figures of CO2 emissions intensity for Latvian section of the project related to the train load rate and traffic intensity which is evened out only by the CO2 emissions factor in Latvia. Originality/Value/Practical implications. On this basis the authors present the directions for future research required for the development of the effective strategy for the Latvian Republic with the aim of achieving the increase in the RB project’s ecological efficiency.
研究目的。波罗的海国家高速铁路建设项目是拉脱维亚、立陶宛和爱沙尼亚恢复独立以来最大的联合基础设施项目。波罗的海铁路(RB)被认为是最节能的项目,对环境的影响最小。然而,无论是在RB建设的投资论证中,还是在项目的相关研究工作中,都没有充分解决项目的能耗问题。目前研究的目的是确定RB拉脱维亚段的能源消耗和二氧化碳(CO2)排放强度指标,因为它们是可持续性定量评价的关键因素。设计/方法/方法。在计算上述指标之前,对致力于高铁能源消耗和二氧化碳排放主题的学术研究工作和官方国际组织的报告进行了批判性分析。采用基于国际铁路联盟(UIC)的计算方法,在现有工作框架内进行聚类分析。主要考虑的是电力消耗、二氧化碳排放以及客运和货运需求水平。使用了UIC和国际能源署的统计数据库。发现。这篇文章的作者所进行的计算表明,该项目拉脱维亚部分的二氧化碳排放强度与火车载重率和交通强度有关,这仅由拉脱维亚的二氧化碳排放系数来平衡。创意/价值/实际意义。在此基础上,作者提出了为拉脱维亚共和国制定有效战略所需的未来研究方向,目的是实现RB项目生态效率的提高。
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引用次数: 1
Cooperation or Conflict? The Nature of the Collaboration of Marketing and Sales Organizational Units 合作还是冲突?营销和销售组织单位协作的性质
Pub Date : 2019-06-01 DOI: 10.2478/jec-2019-0007
Anikó Kelemen-Erdős, Adél Molnár
Abstract Research purpose. The marketing and sales activity of a company can involve synergy, and coordinated operations can contribute to the success of the enterprise. However, the operations of the former departments often rely on individual successes, which boost conflicts of interest and hinder collaboration. The main aim of the research described in this paper is to explore the areas and focal points of collaboration and conflict in order to highlight the tools that can contribute to enhancing alignment and effectiveness. A further goal is to examine the relationship between marketing and sales and their appraisal of each other. Design/Methodology/Approach. The empirical research applied three qualitative focus group interviews among marketing and sales employees in different positions at multinational enterprises. Results are analyzed using grounded theory methodology. Findings. The research highlights the process interfaces between marketing and sales activities and results in the identification of the competence and attitude gaps in their cooperation. Marketing is an entire corporate function, although without knowledge of customers and markets and experience of sales it is unable to foster the innovation processes which, along with cost and time management, result in “efficient and effective corporate operations” as the core category of grounded theory. The outcomes presented here are novel in relation to how they highlight that collaboration should be grounded on clearly defined corporate targets and the engagement of employees with these, as well as supportive and reinforcing manager–subordinate relationships. However, the prioritization and appraisal of the departments of organizational units appears to be dependent on the position and information coverage of employees. Having more information increases the latter’s ability to better evaluate other fields of business. In addition to these issues, the explored discrepancies refer mainly to the information transfer process, suggesting that the external and internal accessibility and availability of information to departments is crucial. Information that is accompanied by accurate predictions about market demand and local needs adjustment enables successful innovation and helps create marketable, innovative, well-differentiated, high-quality, valuable products, the availability of (and customer responses to) which is required for the successful performance of a company. The former may be delivered through the contribution of both organizational units. Building and reinforcing human relationships can facilitate these processes. Originality/Value/Practical implications. In comparison to other research on this topic, the present study applies focus group interviews as a novel method to create a deeper and more thorough picture of the related processes. The model which emerges from the analysis of results highlights problems with practical management that can contribute to the development o
研究目的。公司的市场营销和销售活动可以涉及协同作用,协调的操作可以为企业的成功做出贡献。然而,前部门的运作往往依赖于个人的成功,这增加了利益冲突,阻碍了合作。本文所描述的研究的主要目的是探索合作和冲突的领域和焦点,以突出可以有助于提高一致性和有效性的工具。进一步的目标是研究市场营销和销售之间的关系以及他们对彼此的评价。设计/方法/方法。实证研究采用三次定性焦点小组访谈,对跨国企业不同岗位的营销和销售人员进行访谈。结果分析采用扎根理论的方法。发现。该研究强调了营销和销售活动之间的过程接口,并在识别他们合作中的能力和态度差距方面取得了成果。市场营销是一个完整的企业职能,虽然没有客户和市场的知识和销售经验,它无法促进创新过程,与成本和时间管理一起,导致“高效和有效的企业运营”作为扎根理论的核心范畴。这里提出的结果是新颖的,因为他们强调合作应该建立在明确定义的公司目标和员工参与这些目标的基础上,以及支持和加强经理-下属关系。然而,组织单位部门的优先次序和评价似乎取决于雇员的职位和信息覆盖面。拥有更多的信息可以提高后者更好地评估其他业务领域的能力。除了这些问题之外,所探讨的差异主要是指信息传递过程,这表明部门的外部和内部信息的可访问性和可用性至关重要。伴随着对市场需求和当地需求调整的准确预测的信息能够成功地创新,并有助于创造适销对路的,创新的,差异化的,高质量的,有价值的产品,以及公司成功绩效所需的可用性(和客户反应)。前者可以通过两个组织单位的贡献来实现。建立和加强人际关系可以促进这些进程。创意/价值/实际意义。与此主题的其他研究相比,本研究采用焦点小组访谈作为一种新颖的方法来创建更深入、更全面的相关过程。从分析结果中产生的模型突出了实际管理中的问题,这些问题有助于发展更有效的管理制度。可以对员工进行培训,以减少已确定的差异,同时奖励对合作的积极态度有助于他们的一致性。
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引用次数: 4
The Quality of Brand Products: Expected Attributes vs. Perceived Reality 品牌产品的质量:预期属性与感知现实
Pub Date : 2019-06-01 DOI: 10.2478/jec-2019-0011
P. Durana, J. Kliestikova, M. Kováčová
Abstract Research purpose. The quality means a core attribute of the product. Based on empirical assessment of the consumer, it is ascertained if the products are of high quality. However, there may be considerable counterarguments against this assessment, because quality is a subjective characteristic. For this reason, a paradoxical situation arises – the same product that we consider to be a quality product someone else may regard as insufficient quality. What is considered standard quality level in some cases may be the assumed to have achieved world-class quality. This way the definition of quality product is very difficult. Brand is one of possible ways to differentiate products from one to another and at the same time it is one of possible ways to simplify consumer choices of choosing the best product. The brand can be the label for many consumers synonymous with quality. In this paper, the existence of difference between expected and delivered quality of brand products is analysed. Design / Methodology / Approach. The survey of detection of the sources of the value of the brand was realized in 2018 in Slovak conditions. This primary source provided the base assessment of quality of branded sport clothes, cars, banks, cola drinks and brand products in general. Using factor analysis, supported by Cronbach’s alpha, verified by Kaiser-Meyer-Olkin measure and Bartlett's test of sphericity, comprehensive factors that enable comparison of expected attributes and perceived reality were constructed. The extraction method of factor analysis was principal component analysis, the rotation method was Varimax with Kaiser normalization. Then the factors were analysed by chi-square test and correspondence analysis. Findings. The objective of this article was to detect the existence of differences between the expected and perceived quality of brand products in Slovak conditions. Comprehensive factors were constructed that contain information about quality of branded clothes, cars, banks, cola drinks and brand products in general. The dependence of expectations and reality was indicted and paper resolved the relations between individual categories of factors. Originality / Value / Practical implications. The original survey of attitudes of Slovak consumer was made. The information about of notable sample was analysed, and this empirical study pointed out the real quality of brand products.
研究目的。质量是产品的核心属性。根据消费者的经验评价,确定产品的质量是否高。然而,由于质量是一种主观特征,可能会有相当多的反对意见。由于这个原因,出现了一个矛盾的情况-我们认为是优质产品的同一产品,其他人可能认为质量不足。在某些情况下,被认为是标准质量水平的东西可能被认为已经达到了世界级的质量。这样就很难定义优质产品了。品牌是区分产品的一种可能的方法,同时也是简化消费者选择最佳产品的一种可能的方法。对许多消费者来说,品牌是质量的代名词。本文分析了品牌产品预期质量与交付质量之间存在的差异。设计/方法论/方法。2018年在斯洛伐克条件下实现了品牌价值来源检测调查。这一主要来源为品牌运动服装、汽车、银行、可乐饮料和品牌产品的总体质量提供了基础评估。采用因子分析,以Cronbach’s alpha为支持,以Kaiser-Meyer-Olkin测度和Bartlett球性检验为验证,构建了能够比较期望属性和感知现实的综合因子。因子分析提取方法采用主成分分析法,旋转方法采用Kaiser归一化的Varimax法。采用卡方检验和对应分析对影响因素进行分析。发现。本文的目的是检测斯洛伐克条件下品牌产品的预期和感知质量之间存在的差异。构建了综合因素,包括品牌服装、汽车、银行、可乐饮料和品牌产品的质量信息。论述了期望与现实的依赖关系,解决了各因素类别之间的关系。原创性/价值/实际意义。对斯洛伐克消费者的态度进行了首次调查。对显著样本的信息进行了分析,实证研究指出了品牌产品的真实质量。
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引用次数: 4
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Economics and Culture
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