Pub Date : 2015-01-16DOI: 10.4172/2169-026X.1000126
Haron Aj
Each year, many entrepreneurial, growing, and developing companies contemplate international enlargement as a marketing and growth strategy. When developing a strategic blueprint to launch an international business program, developing companies and their consultants must always ponder the potential barriers and modifications they might need to make to their products and services. In this paper, we put forward four analysis tools, which can help companies minimize any negative impact.
{"title":"Tools to Use in the Analysis of Potential NewMarket Expansion","authors":"Haron Aj","doi":"10.4172/2169-026X.1000126","DOIUrl":"https://doi.org/10.4172/2169-026X.1000126","url":null,"abstract":"Each year, many entrepreneurial, growing, and developing companies contemplate international enlargement as a marketing and growth strategy. When developing a strategic blueprint to launch an international business program, developing companies and their consultants must always ponder the potential barriers and modifications they might need to make to their products and services. In this paper, we put forward four analysis tools, which can help companies minimize any negative impact.","PeriodicalId":433140,"journal":{"name":"Journal of Entrepreneurship & Organization Management","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125667276","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-01-13DOI: 10.4172/2169-026X.1000125
Haron Aj
The papers discusses the effect of demography on world communication, the effect of Food on world security, the effect of the natural environment on food supplies, the effect of energy supplies on world security and finally the effect of technology on the natural environment. In the spirit of full disclosure, the author of the paper would like to confess that he is a bit of a pessimist and this will be reflected in his writing. Nature is cyclical and since humans are part of nature, we also behave in a cyclical fashion; we make extreme, shortsighted, and self-serving decisions only to realize that we were wrong and spend much more time and resources fixing the mistake than it took to make it in the first place. Therefore, excuse us if this seems to be a recurrent theme throughout the paper.
{"title":"The World We Live in","authors":"Haron Aj","doi":"10.4172/2169-026X.1000125","DOIUrl":"https://doi.org/10.4172/2169-026X.1000125","url":null,"abstract":"The papers discusses the effect of demography on world communication, the effect of Food on world security, the effect of the natural environment on food supplies, the effect of energy supplies on world security and finally the effect of technology on the natural environment. In the spirit of full disclosure, the author of the paper would like to confess that he is a bit of a pessimist and this will be reflected in his writing. Nature is cyclical and since humans are part of nature, we also behave in a cyclical fashion; we make extreme, shortsighted, and self-serving decisions only to realize that we were wrong and spend much more time and resources fixing the mistake than it took to make it in the first place. Therefore, excuse us if this seems to be a recurrent theme throughout the paper.","PeriodicalId":433140,"journal":{"name":"Journal of Entrepreneurship & Organization Management","volume":"107 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121773079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-12-26DOI: 10.4172/2169-026X.1000124
A. Haron
Based on our research, the most difficult elements were risk management and change management, and since unexpected change is a risk, we will discuss both as one. The balanced scorecard is one of the performance management tools we will utilize to elaborate our proposition, the scorecard and its content cannot be considered as static objects: they must be upheld and updated to remain applicable and useful for the organization. Two events can be recognized that activate deviations in the scorecard and the metric selection: The scorecard does not anymore support the control of all or part of the business, since during performance review sessions it can seem that business areas or current or new challenges are not considered in the scorecard. Then additional requirements are articulated for the next version of the scorecard.
{"title":"The Most Difficult Elements of Establishing and Launching a Management Performance Measurement System","authors":"A. Haron","doi":"10.4172/2169-026X.1000124","DOIUrl":"https://doi.org/10.4172/2169-026X.1000124","url":null,"abstract":"Based on our research, the most difficult elements were risk management and change management, and since unexpected change is a risk, we will discuss both as one. The balanced scorecard is one of the performance management tools we will utilize to elaborate our proposition, the scorecard and its content cannot be considered as static objects: they must be upheld and updated to remain applicable and useful for the organization. Two events can be recognized that activate deviations in the scorecard and the metric selection: The scorecard does not anymore support the control of all or part of the business, since during performance review sessions it can seem that business areas or current or new challenges are not considered in the scorecard. Then additional requirements are articulated for the next version of the scorecard.","PeriodicalId":433140,"journal":{"name":"Journal of Entrepreneurship & Organization Management","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125481522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-11-26DOI: 10.4172/2169-026X.1000122
N. Th
This article takes a closer look at entrepreneurial intentions among informants who had gone through a business closure process. Our interest was to understand better those ex-entrepreneurs who stated that they had no desire to start a business again. Business closure process is challenging at best, but it can also be a highly taxing and exhausting experience to the entrepreneur. We used bivariate analysis and logistic regression models to analyse and compare the data. Our analysis revealed that a total of 15% of entrepreneurs run a business after a genuine business closure whereas over half (51%) of interviewed entrepreneurs have business intentions and could imagine starting a business again. Those with no entrepreneurial intentions (32%) could be classified further into four groups: novice entrepreneurs operating in the service sector in rural locations who closed down their business after confidential discussions with other entrepreneurs (10% of those with negative entrepreneurial intentions), novice entrepreneurs with high basic education operating in central areas (26%, entrepreneurs with low level of education and networking activity, in manufacturing and operating in rural locations without any chance to avoid the firm clo-sure (26%), and most experienced, older entrepreneurs operating in non-rural locations (38%). Most of all, we should worry about the know-how and quality of experiences of entrepreneurs in the closure process as ideally they could be used to benefit both nascent and existing entrepreneurs. More generally, our results indicate that business closures can be associated with entrepreneurial learning, where the individual keeps the costs of learning low, while acquiring new knowledge and skills that can be utilized in new entrepreneurial action. Some policy implications also emerged.
{"title":"Empirical Study on Business Closures â Who should we be ConcernedAbout","authors":"N. Th","doi":"10.4172/2169-026X.1000122","DOIUrl":"https://doi.org/10.4172/2169-026X.1000122","url":null,"abstract":"This article takes a closer look at entrepreneurial intentions among informants who had gone through a business closure process. Our interest was to understand better those ex-entrepreneurs who stated that they had no desire to start a business again. Business closure process is challenging at best, but it can also be a highly taxing and exhausting experience to the entrepreneur. We used bivariate analysis and logistic regression models to analyse and compare the data. Our analysis revealed that a total of 15% of entrepreneurs run a business after a genuine business closure whereas over half (51%) of interviewed entrepreneurs have business intentions and could imagine starting a business again. Those with no entrepreneurial intentions (32%) could be classified further into four groups: novice entrepreneurs operating in the service sector in rural locations who closed down their business after confidential discussions with other entrepreneurs (10% of those with negative entrepreneurial intentions), novice entrepreneurs with high basic education operating in central areas (26%, entrepreneurs with low level of education and networking activity, in manufacturing and operating in rural locations without any chance to avoid the firm clo-sure (26%), and most experienced, older entrepreneurs operating in non-rural locations (38%). Most of all, we should worry about the know-how and quality of experiences of entrepreneurs in the closure process as ideally they could be used to benefit both nascent and existing entrepreneurs. More generally, our results indicate that business closures can be associated with entrepreneurial learning, where the individual keeps the costs of learning low, while acquiring new knowledge and skills that can be utilized in new entrepreneurial action. Some policy implications also emerged.","PeriodicalId":433140,"journal":{"name":"Journal of Entrepreneurship & Organization Management","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129627410","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-11-20DOI: 10.4172/2169-026X.1000121
Gabbar Ha
Transactional leadership ensures an unhealthy/antagonistic leader-follower relationship. Most African governments are personal ruler ship, military dictatorship or fragile democracies. The ‘will’ of the people and ultimate sovereignty of the people have become a myth. The transactional leader turns his entire state into a machine for his own profit and that of a few friends, His thoughts lack objectivity and intellectual rig our at critical moments and incline his fledgling state to disorderly growth and mental deficiency. This sophistication of criminality and production of aggressive millineries is sustained because Africa has a very high rate of illiteracy of about 80%. They live in the rural areas, engage in subsistence farming, petty trading and local handcraft and picking of minerals on the ground. Its rudimentary background in science and technology produces an uneven process in its participation in Economic globalization. This fosters a structure of dependence of African nations on the industrial nations. This can only be overcome by a qualitative change in their internal structures and external relations, “like investing in a healthy well-fed literate population” and development of indigenous technology advancement. Unfortunately the people are considered as victims or even opponents of Government. The paper advocates for transformational leadership in all global states like Christ-Apostle transformational partnership uplifting “servants” to “Friends” of God the Father (John, 15:15). Common humanity will begin to enjoy a progressive partnership from leader-follower, follower-leader through feedback process to moral exemplar-upcoming leaders in designs environment that demands innovation and promotes entrepreneurial activity for the prosperity of all mankind.
{"title":"Transformational Leadership and its Impact on Governance and Development in African Nations: An Analytical Approach","authors":"Gabbar Ha","doi":"10.4172/2169-026X.1000121","DOIUrl":"https://doi.org/10.4172/2169-026X.1000121","url":null,"abstract":"Transactional leadership ensures an unhealthy/antagonistic leader-follower relationship. Most African governments are personal ruler ship, military dictatorship or fragile democracies. The ‘will’ of the people and ultimate sovereignty of the people have become a myth. The transactional leader turns his entire state into a machine for his own profit and that of a few friends, His thoughts lack objectivity and intellectual rig our at critical moments and incline his fledgling state to disorderly growth and mental deficiency. This sophistication of criminality and production of aggressive millineries is sustained because Africa has a very high rate of illiteracy of about 80%. They live in the rural areas, engage in subsistence farming, petty trading and local handcraft and picking of minerals on the ground. Its rudimentary background in science and technology produces an uneven process in its participation in Economic globalization. This fosters a structure of dependence of African nations on the industrial nations. This can only be overcome by a qualitative change in their internal structures and external relations, “like investing in a healthy well-fed literate population” and development of indigenous technology advancement. Unfortunately the people are considered as victims or even opponents of Government. The paper advocates for transformational leadership in all global states like Christ-Apostle transformational partnership uplifting “servants” to “Friends” of God the Father (John, 15:15). Common humanity will begin to enjoy a progressive partnership from leader-follower, follower-leader through feedback process to moral exemplar-upcoming leaders in designs environment that demands innovation and promotes entrepreneurial activity for the prosperity of all mankind.","PeriodicalId":433140,"journal":{"name":"Journal of Entrepreneurship & Organization Management","volume":"371 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127978477","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-11-10DOI: 10.4172/2169-026X.1000120
Pritam Singh
A spatial shift is taking place in the world economy whose global implications-economic, political, military- are going to be hugely significant, and environmental ones may be catastrophic if corrective action is not taken.
{"title":"The Rising Importance of BRICS: Creating a New Imaginary","authors":"Pritam Singh","doi":"10.4172/2169-026X.1000120","DOIUrl":"https://doi.org/10.4172/2169-026X.1000120","url":null,"abstract":"A spatial shift is taking place in the world economy whose global implications-economic, political, military- are going to be hugely significant, and environmental ones may be catastrophic if corrective action is not taken.","PeriodicalId":433140,"journal":{"name":"Journal of Entrepreneurship & Organization Management","volume":"82 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116063109","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-08-14DOI: 10.4172/2169-026X.1000119
C. Nnadi
Entrepreneurship development and its impact on SMEs in developing countries; the study sets out to accomplish the objectives which were to: ascertain why Nigerian government ignored the human capital development of its citizens find out why Nigerian government silent on the misuse of public funds appropriated development of SMEs. The study used secondary sources. The findings were that: refusal to develop its citizens yielded huge idle fund. Section 308 of 1999 CFRN empowers the President or Vice President, Governor or Deputy Governor misuse it without consequence in law in Section 65 of 1999 CFRN-“up to at least school certificate or its equivalent” mediocre members of the National Assembly. Based on these findings the following recommendations were made that: Nigerian should be transformed into literate citizens to enable them become innovative entrepreneurs. The educational standard –for membership of National Assembly of Nigeria should read a good degree from a recognized university to qualify them as effective participants in global politics and economy. Every Nigerian in official or personal capacity should live under the Rule of Law.
{"title":"Entrepreneurship Development and its Impact on Small Scale BusinessEnterprises in Developing Countries: A Nigerian Experience","authors":"C. Nnadi","doi":"10.4172/2169-026X.1000119","DOIUrl":"https://doi.org/10.4172/2169-026X.1000119","url":null,"abstract":"Entrepreneurship development and its impact on SMEs in developing countries; the study sets out to accomplish the objectives which were to: ascertain why Nigerian government ignored the human capital development of its citizens find out why Nigerian government silent on the misuse of public funds appropriated development of SMEs. The study used secondary sources. The findings were that: refusal to develop its citizens yielded huge idle fund. Section 308 of 1999 CFRN empowers the President or Vice President, Governor or Deputy Governor misuse it without consequence in law in Section 65 of 1999 CFRN-“up to at least school certificate or its equivalent” mediocre members of the National Assembly. Based on these findings the following recommendations were made that: Nigerian should be transformed into literate citizens to enable them become innovative entrepreneurs. The educational standard –for membership of National Assembly of Nigeria should read a good degree from a recognized university to qualify them as effective participants in global politics and economy. Every Nigerian in official or personal capacity should live under the Rule of Law.","PeriodicalId":433140,"journal":{"name":"Journal of Entrepreneurship & Organization Management","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114446875","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-08-04DOI: 10.4172/2169-026X.1000118
S. Razavi, M. Asadi, Hossein Moghimi Esf, Abadi, Hossien Ekbatani
Social entrepreneurship involves social value creation activities and like many change-oriented activities does not take place in a vacuum. Rather, it develops within a complex context of political, economic, and social changes and on the local and global levels. Although, some countries have introduced laws for social supports, they are inefficient and unpractical and there are still many obstacles in the path of social entrepreneurs that need to be dealt with. Therefore, the present research seeks to answer the following question: what are the barriers to entrepreneurship in Iran? For this purpose, the qualitative research method has been employed using the Grounded Theory method. Moreover, explorative interviews were conducted with 15 key experts who had biological and practical experiences related to the research subject. The pattern derived from the current research shows that the main obstacle that hinders the development of social entrepreneurship is the attenuation of individuals’ active participation in altruistic social responsibilities which is due to contextual factors and causative relationships. However, social responsibility can be fostered in individuals by implementing a series of initiatives and strategies, as a result of which, entrepreneurial activities begin to develop.
{"title":"Barriers to Social Entrepreneurship in Iran: An Application of Grounded Theory","authors":"S. Razavi, M. Asadi, Hossein Moghimi Esf, Abadi, Hossien Ekbatani","doi":"10.4172/2169-026X.1000118","DOIUrl":"https://doi.org/10.4172/2169-026X.1000118","url":null,"abstract":"Social entrepreneurship involves social value creation activities and like many change-oriented activities does not take place in a vacuum. Rather, it develops within a complex context of political, economic, and social changes and on the local and global levels. Although, some countries have introduced laws for social supports, they are inefficient and unpractical and there are still many obstacles in the path of social entrepreneurs that need to be dealt with. \u0000Therefore, the present research seeks to answer the following question: what are the barriers to entrepreneurship in Iran? For this purpose, the qualitative research method has been employed using the Grounded Theory method. Moreover, explorative interviews were conducted with 15 key experts who had biological and practical experiences related to the research subject. \u0000The pattern derived from the current research shows that the main obstacle that hinders the development of social entrepreneurship is the attenuation of individuals’ active participation in altruistic social responsibilities which is due to contextual factors and causative relationships. However, social responsibility can be fostered in individuals by implementing a series of initiatives and strategies, as a result of which, entrepreneurial activities begin to develop.","PeriodicalId":433140,"journal":{"name":"Journal of Entrepreneurship & Organization Management","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131833467","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-08-01DOI: 10.4172/2169-026X.1000116
Lars Schweizer
Biotechnology and pharmaceutical are one of the strongest growing industries of the twenty-first century. Since the inception of Genentech – which is often referred to as the first modern biotechnology firm – in 1976, many thousands of new biotechnology ventures have been founded, and some of these ventures have been extraordinarily successful [1]. For example, Genentech’s market capitalization was $100 billion in 2012, and the firm employed more than 11,000 people.
{"title":"Strategic Alliances or M & A as the Road to Innovation for PharmaceuticalCompanies?","authors":"Lars Schweizer","doi":"10.4172/2169-026X.1000116","DOIUrl":"https://doi.org/10.4172/2169-026X.1000116","url":null,"abstract":"Biotechnology and pharmaceutical are one of the strongest growing industries of the twenty-first century. Since the inception of Genentech – which is often referred to as the first modern biotechnology firm – in 1976, many thousands of new biotechnology ventures have been founded, and some of these ventures have been extraordinarily successful [1]. For example, Genentech’s market capitalization was $100 billion in 2012, and the firm employed more than 11,000 people.","PeriodicalId":433140,"journal":{"name":"Journal of Entrepreneurship & Organization Management","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123997494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-07-31DOI: 10.4172/2169-026X.1000117
C. Osunde
This research article examines the importance of CRM in creating a sustainable relationship between customers and commercial banks in Nigeria. The study investigates customers perceptions of CRM practices of selected commercial banks in Edo State, Nigeria; relationship between the customers perception and attitude of customers towards CRM practices of banks in Nigeria; impact of customer help desk of selected banks on customers perception of banks in Nigeria; and the relationship between the CRM practices and attitude of the customers towards factors contributing to services quality. For the purpose of this current study, a sampling survey was conducted among 120 customers of selected commercial banks in Nigeria namely Fist Bank Nigeria Limited, Skye Bank and EcoBank, Nigeria with the help of a structured questionnaire. The tools used for this study are Percentage analysis and Chi – Square test. The study shows effective CRM practices can lead to confidence in the formal banking sector given the cultural perceptions of banks in Nigeria and the wide spread practices of the Esusu which is a traditional method of saving money adopted by millions of Nigerians. Also, the study reveals that commercial banks can build relationship with customers by making use of technology and managing information to improve service delivery and achieve increase in their customer base, customer royalty and retention.
这篇研究文章探讨了CRM在尼日利亚客户和商业银行之间建立可持续关系的重要性。该研究调查了客户对尼日利亚江户州选定商业银行客户关系管理实践的看法;客户对尼日利亚银行CRM实践的感知与态度之间的关系;所选银行的客户服务台对尼日利亚客户对银行认知的影响;以及客户关系管理实践与客户对影响服务质量因素的态度之间的关系。为了本研究的目的，在尼日利亚选定的商业银行，即first Bank Nigeria Limited, Skye Bank和EcoBank，尼日利亚的120名客户中进行了抽样调查，并使用了结构化问卷。本研究使用的工具是百分比分析和卡方检验。该研究表明，考虑到尼日利亚对银行的文化观念，以及数百万尼日利亚人采用的传统省钱方法Esusu的广泛传播，有效的客户关系管理实践可以导致对正规银行业的信心。同时，研究表明，商业银行可以通过利用技术和管理信息来建立与客户的关系，以改善服务提供，实现客户基础，客户使用费和保留率的增加。
{"title":"A Study on Customer Relationship Management Practices in Selected Commercial Banks with Reference to Nigeria","authors":"C. Osunde","doi":"10.4172/2169-026X.1000117","DOIUrl":"https://doi.org/10.4172/2169-026X.1000117","url":null,"abstract":"This research article examines the importance of CRM in creating a sustainable relationship between customers and commercial banks in Nigeria. The study investigates customers perceptions of CRM practices of selected commercial banks in Edo State, Nigeria; relationship between the customers perception and attitude of customers towards CRM practices of banks in Nigeria; impact of customer help desk of selected banks on customers perception of banks in Nigeria; and the relationship between the CRM practices and attitude of the customers towards factors contributing to services quality. For the purpose of this current study, a sampling survey was conducted among 120 customers of selected commercial banks in Nigeria namely Fist Bank Nigeria Limited, Skye Bank and EcoBank, Nigeria with the help of a structured questionnaire. The tools used for this study are Percentage analysis and Chi – Square test. The study shows effective CRM practices can lead to confidence in the formal banking sector given the cultural perceptions of banks in Nigeria and the wide spread practices of the Esusu which is a traditional method of saving money adopted by millions of Nigerians. Also, the study reveals that commercial banks can build relationship with customers by making use of technology and managing information to improve service delivery and achieve increase in their customer base, customer royalty and retention.","PeriodicalId":433140,"journal":{"name":"Journal of Entrepreneurship & Organization Management","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123473441","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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