Studies on entrepreneurship have used several approaches, among which, research on entrepreneurial intention (EI) can be highlighted. Studies on EI help researchers better understand entrepreneurial behavior. In this sense, one of the most relevant frameworks in EI studies is the Theory of Planned Behavior (TPB), which stands out for its predictive capacity, mainly in a university context. The aim of this research was to determine the relationship between the variables of Personal Attitudes (PAs), Subjective Norms (SNs), and Perceived Behavioral Control (PBC) with respect to the EI of university students in Colombia. For this purpose, we constructed a model that integrates the elements of the TPB with EI with reference to the validated instrument of the Global University Entrepreneurial Spirit Student's Survey (GUESSS) project applied to a sample of 12,383 students. The estimation of the model uses structural equations (SEMs) by means of Partial Least Squares-Path Modelling (PLS-PM). The findings show that PAs and PBC are determinants of EI, while SNs have no direct influence; however, their effects are indirect. These results have implications for how to promote entrepreneurship in emerging economies through the university environment. The results indicate that the development of students' capabilities is essential for entrepreneurship and its incorporation into the university's knowledge transfer model.
{"title":"Entrepreneurial intention among Colombian university students: A theory of planned behavior analysis in Colombia","authors":"Fabio Blanco-Mesa, Daniela Niño-Amézquita, Jhancarlos Gutiérrez-Ayala","doi":"10.5295/cdg.221858fb","DOIUrl":"https://doi.org/10.5295/cdg.221858fb","url":null,"abstract":"Studies on entrepreneurship have used several approaches, among which, research on entrepreneurial intention (EI) can be highlighted. Studies on EI help researchers better understand entrepreneurial behavior. In this sense, one of the most relevant frameworks in EI studies is the Theory of Planned Behavior (TPB), which stands out for its predictive capacity, mainly in a university context. The aim of this research was to determine the relationship between the variables of Personal Attitudes (PAs), Subjective Norms (SNs), and Perceived Behavioral Control (PBC) with respect to the EI of university students in Colombia. For this purpose, we constructed a model that integrates the elements of the TPB with EI with reference to the validated instrument of the Global University Entrepreneurial Spirit Student's Survey (GUESSS) project applied to a sample of 12,383 students. The estimation of the model uses structural equations (SEMs) by means of Partial Least Squares-Path Modelling (PLS-PM). The findings show that PAs and PBC are determinants of EI, while SNs have no direct influence; however, their effects are indirect. These results have implications for how to promote entrepreneurship in emerging economies through the university environment. The results indicate that the development of students' capabilities is essential for entrepreneurship and its incorporation into the university's knowledge transfer model.","PeriodicalId":43351,"journal":{"name":"Cuadernos de Gestion","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44323429","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ana J. Bellostas, Cristina del Río, Karen González-Álvarez, F. López-Arceiz
Companies have been adapting their strategic decisions in order to align with Sustainable Development Goals since 2015. A motivation for companies to align their strategic decisions with Sustainable Development Goals is to gain legitimacy among supranational organizations, governments, and civil society. Some demonstrate the strength of their commitment to these goals by investing in innovations designed to boost their organizational performance; while others turn to greenwashing in a bid to maintain profits. Investing in sustainability innovations has become a key manifestation of firms’ commitment to Sustainable Development. This study aims to analyse the interaction between sustainability commitment, innovations for sustainability and organizational performance. A sample of 3,420 companies for the period 2015 to 2020 is used to test two working hypotheses. Despite the significant gains it brings in terms of sustainability performance, the results show that investing in innovation for sustainability carries the risk of short-term losses. This has several implications. Some companies may subscribe to Sustainable Development Goals in their pursuit of legitimacy rather than out of true commitment. However, actual engagement in innovation for sustainability can attract potential investors, and, in our view, should be encouraged by politicians and lawmakers.
{"title":"Innovations for sustainability in the roll-out of the Sustainable Development Goals","authors":"Ana J. Bellostas, Cristina del Río, Karen González-Álvarez, F. López-Arceiz","doi":"10.5295/cdg.221794fl","DOIUrl":"https://doi.org/10.5295/cdg.221794fl","url":null,"abstract":"Companies have been adapting their strategic decisions in order to align with Sustainable Development Goals since 2015. A motivation for companies to align their strategic decisions with Sustainable Development Goals is to gain legitimacy among supranational organizations, governments, and civil society. Some demonstrate the strength of their commitment to these goals by investing in innovations designed to boost their organizational performance; while others turn to greenwashing in a bid to maintain profits. Investing in sustainability innovations has become a key manifestation of firms’ commitment to Sustainable Development. This study aims to analyse the interaction between sustainability commitment, innovations for sustainability and organizational performance. A sample of 3,420 companies for the period 2015 to 2020 is used to test two working hypotheses. Despite the significant gains it brings in terms of sustainability performance, the results show that investing in innovation for sustainability carries the risk of short-term losses. This has several implications. Some companies may subscribe to Sustainable Development Goals in their pursuit of legitimacy rather than out of true commitment. However, actual engagement in innovation for sustainability can attract potential investors, and, in our view, should be encouraged by politicians and lawmakers.","PeriodicalId":43351,"journal":{"name":"Cuadernos de Gestion","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44598198","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
We are facing a time of multidimensional crisis that demands new policy responses that place sustainable development at the centre. The 2030 Agenda was born in 2015 as a framework for collective action in response to the challenge of the multidimensional crisis, with the aim of serving as a guide for all countries to move towards sustainable development. This article addresses this challenge by studying the implementation of the 2030 Agenda in Uruguay between 2015 and 2020. It analyses the deployment of this agenda with reference to six critical areas for the success of the 2030 Agenda: the visions and narratives of the agenda, the institutional framework, the strategic vision, coordination and coherence between actors, the role of civil society and the specific instruments for its implementation. The article focuses on the strengths and weaknesses of this process, highlighting the excessive focus on the dynamics of technocratisation and accountability that can undermine efforts for achieving sustainable development.
{"title":"The 2030 Agenda in Uruguay: critical aspects of its implementation during the period 2015-2020","authors":"Natalia Millán Acevedo, Ignacio Martínez Martínez","doi":"10.5295/cdg.221807im","DOIUrl":"https://doi.org/10.5295/cdg.221807im","url":null,"abstract":"We are facing a time of multidimensional crisis that demands new policy responses that place sustainable development at the centre. The 2030 Agenda was born in 2015 as a framework for collective action in response to the challenge of the multidimensional crisis, with the aim of serving as a guide for all countries to move towards sustainable development. This article addresses this challenge by studying the implementation of the 2030 Agenda in Uruguay between 2015 and 2020. It analyses the deployment of this agenda with reference to six critical areas for the success of the 2030 Agenda: the visions and narratives of the agenda, the institutional framework, the strategic vision, coordination and coherence between actors, the role of civil society and the specific instruments for its implementation. The article focuses on the strengths and weaknesses of this process, highlighting the excessive focus on the dynamics of technocratisation and accountability that can undermine efforts for achieving sustainable development.","PeriodicalId":43351,"journal":{"name":"Cuadernos de Gestion","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41357101","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Heuristics and biases are the result of intuitive thinking, which is shaped starting from intuitions, feelings, and impressions, which later emerge as beliefs once processed through analytical thinking. In this study, we examine beliefs that provide a foundation for heuristics and biases in financial decision-making through in-depth interviews with 31 upper-class Mexican emerging adults. We found feelings of mistrust that provide a foundation for foreign bias, non-herding behavior and reliance on professional advice, as well as lower-risk investing beliefs that then drive sustainable investing. We also found reflection that their money, in light of their narrative is either saved or invested regardless of its source and that lenders were framed as investors to avoid the shame they associate with borrowing. Implications for future research, educational interventions and providers of financial services are discussed.
{"title":"Beliefs that provide a foundation for heuristics and biases in financial decision-making","authors":"Claudine Moya-Ponce, Pilar Madrazo-Lemaroy","doi":"10.5295/cdg.221703pm","DOIUrl":"https://doi.org/10.5295/cdg.221703pm","url":null,"abstract":"Heuristics and biases are the result of intuitive thinking, which is shaped starting from intuitions, feelings, and impressions, which later emerge as beliefs once processed through analytical thinking. In this study, we examine beliefs that provide a foundation for heuristics and biases in financial decision-making through in-depth interviews with 31 upper-class Mexican emerging adults. We found feelings of mistrust that provide a foundation for foreign bias, non-herding behavior and reliance on professional advice, as well as lower-risk investing beliefs that then drive sustainable investing. We also found reflection that their money, in light of their narrative is either saved or invested regardless of its source and that lenders were framed as investors to avoid the shame they associate with borrowing. Implications for future research, educational interventions and providers of financial services are discussed.","PeriodicalId":43351,"journal":{"name":"Cuadernos de Gestion","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41536735","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jose L. Saavedra Torres, Ashok Bhattarai, Monika Rawal, Bhaskar Upadhyaya Subedi
Previous research in customer-brand relationships has found brand disidentification as one of the reasons for customers turning against brands. However, there is not much clarity on the antecedents of brand disidentification. Aligning with the balance theory, this research argues that self-incongruence and positive/negative emotions with the brand are related to brand disidentification. Taking the sample of 292 observations and using structural equation modeling (SEM), it was found that self-incongruence is the main driver of customer-brand disidentification (CBD). Similarly, perceived quality was found to be related to CBD for low level of self-incongruence. Based on our survey prompt, which asked respondents to consider brands that they have previously purchased and utilized but no longer use because they no longer align with their current identity, our data analysis suggests that the process of CBD occurs over time. Additionally, we find that CBD is not only associated with negative emotions but also encompasses positive emotions.
{"title":"The Role of Perceived Quality and Customer Self-Incongruence on Customer-Brand Disidentification","authors":"Jose L. Saavedra Torres, Ashok Bhattarai, Monika Rawal, Bhaskar Upadhyaya Subedi","doi":"10.5295/cdg.221836js","DOIUrl":"https://doi.org/10.5295/cdg.221836js","url":null,"abstract":"Previous research in customer-brand relationships has found brand disidentification as one of the reasons for customers turning against brands. However, there is not much clarity on the antecedents of brand disidentification. Aligning with the balance theory, this research argues that self-incongruence and positive/negative emotions with the brand are related to brand disidentification. Taking the sample of 292 observations and using structural equation modeling (SEM), it was found that self-incongruence is the main driver of customer-brand disidentification (CBD). Similarly, perceived quality was found to be related to CBD for low level of self-incongruence. Based on our survey prompt, which asked respondents to consider brands that they have previously purchased and utilized but no longer use because they no longer align with their current identity, our data analysis suggests that the process of CBD occurs over time. Additionally, we find that CBD is not only associated with negative emotions but also encompasses positive emotions.","PeriodicalId":43351,"journal":{"name":"Cuadernos de Gestion","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44296910","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
M. Palacín-Sánchez, Artur Alencar-García, Francisco-Javier Canto-Cuevas
This article analyses the turnaround strategies that can help a company to recover from a situation of financial distress. This study presents an innovative dynamic approach that follows the financial distress lifecycle from its beginning to its resolution while focusing on the Spanish context, which differs from the Anglo-Saxon context traditionally considered in previous studies. The methodology of the case study is employed in order to explore, on an in-depth basis, the features of the resolution of financial distress situations. To this end, the single case of a large Spanish listed company is examined over the period of 2008 to 2017. Our case study shows that the company undertook a wide range of restructuring strategies at a private level that are usually applied by distressed firms. However, for a long time, the company largely focused on debt restructuring. This lengthening of the restructuring process coupled with a weak recovery suggests a system for solving the situations of corporate financial distress that is not agile and that may also be relatively inefficient. The findings provide valuable support for practitioners in developing a successful restructuring response, and for policymakers in designing appropriate legislation on insolvency.
{"title":"Financial distress and corporate restructuring: a case study","authors":"M. Palacín-Sánchez, Artur Alencar-García, Francisco-Javier Canto-Cuevas","doi":"10.5295/cdg.221759fc","DOIUrl":"https://doi.org/10.5295/cdg.221759fc","url":null,"abstract":"This article analyses the turnaround strategies that can help a company to recover from a situation of financial distress. This study presents an innovative dynamic approach that follows the financial distress lifecycle from its beginning to its resolution while focusing on the Spanish context, which differs from the Anglo-Saxon context traditionally considered in previous studies. The methodology of the case study is employed in order to explore, on an in-depth basis, the features of the resolution of financial distress situations. To this end, the single case of a large Spanish listed company is examined over the period of 2008 to 2017. Our case study shows that the company undertook a wide range of restructuring strategies at a private level that are usually applied by distressed firms. However, for a long time, the company largely focused on debt restructuring. This lengthening of the restructuring process coupled with a weak recovery suggests a system for solving the situations of corporate financial distress that is not agile and that may also be relatively inefficient. The findings provide valuable support for practitioners in developing a successful restructuring response, and for policymakers in designing appropriate legislation on insolvency.","PeriodicalId":43351,"journal":{"name":"Cuadernos de Gestion","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48026715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Carmen Pérez-Cabañero, Ivan Veas-González, Carolina Navarro-Cisternas, Hugo Zuleta-Cortés, Camila Urizar-Urizar
This study aims at explaining the impact of Instagram social media influencers on behavioural intentions (i.e., intentions to interact with them and recommend them, and also purchase the products they endorse or post). It focuses on influencers’ expertise and their role as opinion and taste leaders. Based on opinion leadership theory, a survey was conducted on 210 Instagram users. Main findings reveal that post originality, uniqueness, and quality impact on influencers’ opinion leadership which, in turn, impacts on behavioural intentions. Influencers’ expertise impacts on the intention to recommend the influencers and purchase the products posted, while influencers’ taste leadership only influences the intention to interact with them. Few papers analyse the direct effects of influencers’ expertise and opinion and taste leadership on followers’ behavioural intentions. Consequently, when designing a social media marketing campaign influencers’ selection should be made according to those traits which stimulate specific behaviours such as fostering interaction, increase electronic word of mouth or persuade to purchase the products posted. In case of product endorsements, selecting influencers with acknowledged expertise is recommended as they will cause an impact on the intention to purchase endorsed products. Influencers perceived as opinion leaders have an overall influence on their followers’ behavioural intentions.
{"title":"Influencers who most engage on Instagram. The effect of their expertise, taste leadership and opinion leadership on their followers’ behavioural intentions","authors":"Carmen Pérez-Cabañero, Ivan Veas-González, Carolina Navarro-Cisternas, Hugo Zuleta-Cortés, Camila Urizar-Urizar","doi":"10.5295/cdg.221863cp","DOIUrl":"https://doi.org/10.5295/cdg.221863cp","url":null,"abstract":"This study aims at explaining the impact of Instagram social media influencers on behavioural intentions (i.e., intentions to interact with them and recommend them, and also purchase the products they endorse or post). It focuses on influencers’ expertise and their role as opinion and taste leaders. Based on opinion leadership theory, a survey was conducted on 210 Instagram users. Main findings reveal that post originality, uniqueness, and quality impact on influencers’ opinion leadership which, in turn, impacts on behavioural intentions. Influencers’ expertise impacts on the intention to recommend the influencers and purchase the products posted, while influencers’ taste leadership only influences the intention to interact with them. Few papers analyse the direct effects of influencers’ expertise and opinion and taste leadership on followers’ behavioural intentions. Consequently, when designing a social media marketing campaign influencers’ selection should be made according to those traits which stimulate specific behaviours such as fostering interaction, increase electronic word of mouth or persuade to purchase the products posted. In case of product endorsements, selecting influencers with acknowledged expertise is recommended as they will cause an impact on the intention to purchase endorsed products. Influencers perceived as opinion leaders have an overall influence on their followers’ behavioural intentions.","PeriodicalId":43351,"journal":{"name":"Cuadernos de Gestion","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47496423","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The current business context needs trust as a continuous mechanism of relationship with employees, because along with responsibility and moral standards, they configure a climate where the main perception is that the way of operating adjusts to ethical guidelines. Thus, establishing an ethical climate is of vital importance because it builds an interpersonal habitat that develops close ties based on positive emotional states. Such climate is a propitious scenario for other relevant variables such as work autonomy, intrinsic motivation or creativity to be related in a systemic way. Therefore, this study aims at analyzing how an ethical climate relates to employee creativity, considering the moderating capacity of work autonomy and the mediating role of intrinsic motivation in a primary sector, such as the Colombian electrical sector. In this sense, the research uses a quantitative, non-experimental, cross-sectional and correlational-causal design. The sample is formed by 448 employees who were evaluated through an online survey. Regarding the results, an ethical climate promotes organizational creativity resulting from high levels of autonomy. When the latter is significantly reduced, the relationship between ethical climate and creativity becomes negative. In turn autonomy, in the medium levels, does not influence the relationship between both variables. Furthermore, ethical climate links with creativity through Benevolent and Principles criteria, but not selfish criteria. Finally, ethical climate and creativity are consistently mediated by intrinsic motivation. In conclusion, both the moderating effect of work autonomy and the mediating effect of intrinsic motivation largely explain how ethical climate links to creativity.
{"title":"Ethical Climate and Creativity: The Moderating Role of Work Autonomy and the Mediator Role of Intrinsic Motivation","authors":"Carlos Santiago-Torner","doi":"10.5295/cdg.221729cs","DOIUrl":"https://doi.org/10.5295/cdg.221729cs","url":null,"abstract":"The current business context needs trust as a continuous mechanism of relationship with employees, because along with responsibility and moral standards, they configure a climate where the main perception is that the way of operating adjusts to ethical guidelines. Thus, establishing an ethical climate is of vital importance because it builds an interpersonal habitat that develops close ties based on positive emotional states. Such climate is a propitious scenario for other relevant variables such as work autonomy, intrinsic motivation or creativity to be related in a systemic way. Therefore, this study aims at analyzing how an ethical climate relates to employee creativity, considering the moderating capacity of work autonomy and the mediating role of intrinsic motivation in a primary sector, such as the Colombian electrical sector. In this sense, the research uses a quantitative, non-experimental, cross-sectional and correlational-causal design. The sample is formed by 448 employees who were evaluated through an online survey. Regarding the results, an ethical climate promotes organizational creativity resulting from high levels of autonomy. When the latter is significantly reduced, the relationship between ethical climate and creativity becomes negative. In turn autonomy, in the medium levels, does not influence the relationship between both variables. Furthermore, ethical climate links with creativity through Benevolent and Principles criteria, but not selfish criteria. Finally, ethical climate and creativity are consistently mediated by intrinsic motivation. In conclusion, both the moderating effect of work autonomy and the mediating effect of intrinsic motivation largely explain how ethical climate links to creativity.","PeriodicalId":43351,"journal":{"name":"Cuadernos de Gestion","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48887719","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Although city branding is not new, the importance of sustainability and environmental demands is placing an enormous challenge in city/place branding activities. As such, the aim of this article is to analyze how sustainable/green city/place branding is understood and what its main idiosyncrasies are. For that an exploratory literature review was implemented and 32 articles were analyzed. It is possible to conclude that there are three main strands covering the topic related to green, sustainable, and slow city (cittaslow) or place branding. Moreover, green resources are dealt with seeking to improve the image of the city, the quality of urban life, and the green spaces supporting the city as a tourism destination. Complementarily, sustainability embraces also economic and social aspects, which are not fully covered in the previous strand. Finally, the cittaslow perspective follows a sustainable perspective more closely than the green/environmental one. The three strands are very segmented and the stage of development is still in a growing up stage. The stakeholders play an important role in disclosing the natural resources, the environmental challenges for a city/place to develop a positive sustainable reputation. Finally, there is an important role from the public policy perspective to position the city as a green, sustainable place destination.
{"title":"Sustainable and Green City Brand. An Exploratory Review","authors":"António Carrizo Moreira, Cristiana Rêga Pereira, Margarida Fernandes Lopes, Raquel Arêde Rodrigues Calisto, Vera Teixeira Vale","doi":"10.5295/cdg.221715ac","DOIUrl":"https://doi.org/10.5295/cdg.221715ac","url":null,"abstract":"Although city branding is not new, the importance of sustainability and environmental demands is placing an enormous challenge in city/place branding activities. As such, the aim of this article is to analyze how sustainable/green city/place branding is understood and what its main idiosyncrasies are. For that an exploratory literature review was implemented and 32 articles were analyzed. It is possible to conclude that there are three main strands covering the topic related to green, sustainable, and slow city (cittaslow) or place branding. Moreover, green resources are dealt with seeking to improve the image of the city, the quality of urban life, and the green spaces supporting the city as a tourism destination. Complementarily, sustainability embraces also economic and social aspects, which are not fully covered in the previous strand. Finally, the cittaslow perspective follows a sustainable perspective more closely than the green/environmental one. The three strands are very segmented and the stage of development is still in a growing up stage. The stakeholders play an important role in disclosing the natural resources, the environmental challenges for a city/place to develop a positive sustainable reputation. Finally, there is an important role from the public policy perspective to position the city as a green, sustainable place destination.","PeriodicalId":43351,"journal":{"name":"Cuadernos de Gestion","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44667505","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article examines the impact of digital influencers´ recommendations, especially Instagrammers, on the purchase intention of healthy food. In addition to the direct influence of source credibility on behavioral intention, the study also examines the influence of self-brand congruence and consumers’ involvement with healthy food on purchase intention. To test research hypotheses, a quantitative study was conducted with 221 Portuguese consumers. High and low involvement with healthy food groups were classified by K-Means Clustering, and the analysis of the structure and the measurement models was performed by using Smart-PLS software. The results confirmed that Instagrammers’ credibility drives self-brand congruence and purchase intention for healthy food. It was also confirmed that the involvement with healthy food moderates the influence of self-brand congruity and Instagrammers’ credibility on consumers’ intention to purchase healthy food, and that brand self-congruence partially mediates the influence of Instagrammers’ credibility on purchase intention. Overall, this work offers relevant insights for both marketing managers and researchers, as it demonstrates the importance of considering the indirect effects of source credibility on purchase intention of healthy food and of comparing consumers with high and low product involvement to effectively evaluate the impact of digital influencers’ in healthy food endorsement.
{"title":"The influence of Instagrammers’ recommendations on healthy food purchase intention: The role of consumer involvement","authors":"Belém Barbosa, E. Añaña","doi":"10.5295/cdg.221693ea","DOIUrl":"https://doi.org/10.5295/cdg.221693ea","url":null,"abstract":"This article examines the impact of digital influencers´ recommendations, especially Instagrammers, on the purchase intention of healthy food. In addition to the direct influence of source credibility on behavioral intention, the study also examines the influence of self-brand congruence and consumers’ involvement with healthy food on purchase intention. To test research hypotheses, a quantitative study was conducted with 221 Portuguese consumers. High and low involvement with healthy food groups were classified by K-Means Clustering, and the analysis of the structure and the measurement models was performed by using Smart-PLS software. The results confirmed that Instagrammers’ credibility drives self-brand congruence and purchase intention for healthy food. It was also confirmed that the involvement with healthy food moderates the influence of self-brand congruity and Instagrammers’ credibility on consumers’ intention to purchase healthy food, and that brand self-congruence partially mediates the influence of Instagrammers’ credibility on purchase intention. Overall, this work offers relevant insights for both marketing managers and researchers, as it demonstrates the importance of considering the indirect effects of source credibility on purchase intention of healthy food and of comparing consumers with high and low product involvement to effectively evaluate the impact of digital influencers’ in healthy food endorsement.","PeriodicalId":43351,"journal":{"name":"Cuadernos de Gestion","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44570609","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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