The COVID-19 pandemic is expected to have a significant impact on most sharing economy activities, and at present, it is particularly challenging to achieve a consensual model to predict sharing economy behaviour. Based on empirical and theoretical premises established before the pandemic, we intend to explore the association between a set of psychosocial variables (i.e., cooperation, environmental awareness, past behaviour) and sharing economy behaviour, particularly the use of shared assets (i.e., cars and accommodation) during the COVID-19 pandemic. Furthermore, the present study analyses the mediating role of transformation expectations, as the decision to engage or not in sharing behaviour may be influenced by beliefs about the consequences of those actions from the user’s perspective. This study comprised a total of 596 participants. Data was collected through a self-administered questionnaire and was statistically analysed and interpreted using PLS 3.0. Structural Equation Modelling statistical software. Contrary to our predictions, the results show that cooperation negatively influenced the willingness to participate in sharing activities during the COVID-19 pandemic, that environmental awareness was not a significant predictor, and that past sharing behaviour has the strongest influence on the willingness to share during pandemic times. Finally, the mediating effect of transformation expectations was significant in both associations, i.e., pro-environmental consciousness and past sharing experiences, and the willingness to adopt sharing behaviour during COVID-19.
{"title":"Antecedents of the Sharing Economy in a Pandemic Scenario: Prosocial Attitudes, Past Behaviour and Transformation Expectations","authors":"H. Alves, M. Alves, Arminda Paço","doi":"10.5295/cdg.211615ha","DOIUrl":"https://doi.org/10.5295/cdg.211615ha","url":null,"abstract":"The COVID-19 pandemic is expected to have a significant impact on most sharing economy activities, and at present, it is particularly challenging to achieve a consensual model to predict sharing economy behaviour. Based on empirical and theoretical premises established before the pandemic, we intend to explore the association between a set of psychosocial variables (i.e., cooperation, environmental awareness, past behaviour) and sharing economy behaviour, particularly the use of shared assets (i.e., cars and accommodation) during the COVID-19 pandemic. Furthermore, the present study analyses the mediating role of transformation expectations, as the decision to engage or not in sharing behaviour may be influenced by beliefs about the consequences of those actions from the user’s perspective. This study comprised a total of 596 participants. Data was collected through a self-administered questionnaire and was statistically analysed and interpreted using PLS 3.0. Structural Equation Modelling statistical software. Contrary to our predictions, the results show that cooperation negatively influenced the willingness to participate in sharing activities during the COVID-19 pandemic, that environmental awareness was not a significant predictor, and that past sharing behaviour has the strongest influence on the willingness to share during pandemic times. Finally, the mediating effect of transformation expectations was significant in both associations, i.e., pro-environmental consciousness and past sharing experiences, and the willingness to adopt sharing behaviour during COVID-19.","PeriodicalId":43351,"journal":{"name":"Cuadernos de Gestion","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44474285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Katherine Coronel-Pangol, Carmen Orden-Cruz, Jéssica Paule-Vianez
One of the main limitations of entrepreneurship is access to finance, especially in the early stages. Over the years, new sources of finance have evolved to respond to this need and provide new options for entrepreneurs. Using a bibliometric analysis, this paper examines the evolution of the academic literature and analyses the relationship between entrepreneurship and alternative financing over three periods of time (1975-1999, 2000-2010, and 2011-2020). This work aims to provide a clearer view of the evolution of this relationship and identifies current trends and future lines of research. The data were obtained from the Web of Science (WOS) database and systematized using SciMAT software. Results show that venture capital and business angels have become the main financing sources for entrepreneurs, being the most studied from different approaches, especially since 2000. Incubators in universities and research centers, corporate governance, and development of this type of financing in emerging countries are emerging as potential areas for further research in this field.
创业的主要限制之一是难以获得资金，特别是在早期阶段。多年来，新的资金来源不断发展，以满足这一需要，并为企业家提供新的选择。本文采用文献计量分析方法，考察了学术文献的演变，分析了1975-1999年、2000-2010年和2011-2020年三个时期(1975-1999年、2000-2010年和2011-2020年)创业与替代融资之间的关系。这项工作旨在为这种关系的演变提供一个更清晰的观点，并确定当前的趋势和未来的研究方向。数据来源于Web of Science (WOS)数据库，并使用SciMAT软件进行系统化。结果表明，风险投资和商业天使已经成为企业家的主要融资来源，从不同的角度研究最多，特别是自2000年以来。大学和研究中心的孵化器、公司治理以及新兴国家这类融资的发展正在成为这一领域进一步研究的潜在领域。
{"title":"Bibliometric analysis of alternative financing for entrepreneurship","authors":"Katherine Coronel-Pangol, Carmen Orden-Cruz, Jéssica Paule-Vianez","doi":"10.5295/cdg.211559kc","DOIUrl":"https://doi.org/10.5295/cdg.211559kc","url":null,"abstract":"One of the main limitations of entrepreneurship is access to finance, especially in the early stages. Over the years, new sources of finance have evolved to respond to this need and provide new options for entrepreneurs. Using a bibliometric analysis, this paper examines the evolution of the academic literature and analyses the relationship between entrepreneurship and alternative financing over three periods of time (1975-1999, 2000-2010, and 2011-2020). This work aims to provide a clearer view of the evolution of this relationship and identifies current trends and future lines of research. The data were obtained from the Web of Science (WOS) database and systematized using SciMAT software. Results show that venture capital and business angels have become the main financing sources for entrepreneurs, being the most studied from different approaches, especially since 2000. Incubators in universities and research centers, corporate governance, and development of this type of financing in emerging countries are emerging as potential areas for further research in this field.","PeriodicalId":43351,"journal":{"name":"Cuadernos de Gestion","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43485832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
V. Alfaro-Garcia, Fabio Blanco-Mesa, Ernesto León Castro
This paper aims to present a bibliometric analysis of the literature on an entrepreneurial intention that considers different topics to enhance starting a business. Using the Core collection of the Web of Science, 1,549 papers are found from 1900 to December 2020 to be analyzed. The analysis is focused on documents, authors, journals, countries, and keywords to detect areas and trends in this field of study. Likewise, bibliographic couplings, co-citation, and co-occurrences are analyzed. Findings show that the field has started to grow since 2010; the most influential authors and universities are in Spain and Taiwan, such as the case of Liñan, Liang, Ip, and Moriano.
{"title":"Entrepreneurial intention a bibliometric approach","authors":"V. Alfaro-Garcia, Fabio Blanco-Mesa, Ernesto León Castro","doi":"10.5295/cdg.211558el","DOIUrl":"https://doi.org/10.5295/cdg.211558el","url":null,"abstract":"This paper aims to present a bibliometric analysis of the literature on an entrepreneurial intention that considers different topics to enhance starting a business. Using the Core collection of the Web of Science, 1,549 papers are found from 1900 to December 2020 to be analyzed. The analysis is focused on documents, authors, journals, countries, and keywords to detect areas and trends in this field of study. Likewise, bibliographic couplings, co-citation, and co-occurrences are analyzed. Findings show that the field has started to grow since 2010; the most influential authors and universities are in Spain and Taiwan, such as the case of Liñan, Liang, Ip, and Moriano.","PeriodicalId":43351,"journal":{"name":"Cuadernos de Gestion","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49540159","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Many changes have come over the business with the onset of globalization and the digitization of the economy, including the last two years. In addition, relevant changes have been caused by the COVID-19 pandemic, demonstrating the relevance of innovation management (IM) within organizations as a process to face these new realities. This article aims to present the main contributions on innovation management in small- and medium-sized enterprises (IM in SMEs). To determine the state-of-the-art innovation techniques, the study systematically reviews articles related to this subject using a bibliometric study approach between 1985 and 2019 using the Web of Science (WoS) database. The study analyzes and presents the most cited articles, the main authors, institutions, countries, and the most productive journals. Additionally, VOSviewer was used to provide a more in-depth analysis of the data obtained from the search. Among the main results, it is clear that the most productive universities and the most influential and productive authors are in the United States, leaving a relevant possibility of taking this analysis to different countries, mainly developing countries, to adjust adequate innovation processes according to the specific realities of each country.
{"title":"Innovation management in small and medium enterprises: A bibliometric analysis approach between 1985 and 2019","authors":"Denisse Liliana Ballardo Cárdenas, Ramón Martínez Huerta, Ernesto León Castro, Kenia Sánchez Valenzuela","doi":"10.5295/cdg.211551el","DOIUrl":"https://doi.org/10.5295/cdg.211551el","url":null,"abstract":"Many changes have come over the business with the onset of globalization and the digitization of the economy, including the last two years. In addition, relevant changes have been caused by the COVID-19 pandemic, demonstrating the relevance of innovation management (IM) within organizations as a process to face these new realities. This article aims to present the main contributions on innovation management in small- and medium-sized enterprises (IM in SMEs). To determine the state-of-the-art innovation techniques, the study systematically reviews articles related to this subject using a bibliometric study approach between 1985 and 2019 using the Web of Science (WoS) database. The study analyzes and presents the most cited articles, the main authors, institutions, countries, and the most productive journals. Additionally, VOSviewer was used to provide a more in-depth analysis of the data obtained from the search. Among the main results, it is clear that the most productive universities and the most influential and productive authors are in the United States, leaving a relevant possibility of taking this analysis to different countries, mainly developing countries, to adjust adequate innovation processes according to the specific realities of each country.","PeriodicalId":43351,"journal":{"name":"Cuadernos de Gestion","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47985377","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This work aims to present an overview of the factors, attributes or behaviour of entrepreneurial leadership research with a comprehensive bibliometric analysis. 1,594 articles, dated from 2000 to December 2020, were taken from the main Web of Science database collection and analysed with a bibliometric study using performance analysis and scientific mapping methods. To evaluate the importance, quality and impact of publications, indicators like productivity, citations or h-index were used to obtain an analysis of trends and advances on the most relevant publications, authors, journals and countries. Research was complemented by scientific mapping obtained through co-citations, bibliographic couplings, co-occurrences and co-authorships. The results show that the trend of publications has considerably increased since 2015, and the highest productivity was recorded in 2020. The USA and England are two of the most influential publishing countries, although the network analysis reveals cooperation with different countries. The most productive journal is Sustainability and the most influential is the Journal of Business Venturing. This systematic mapping of the field helps to illustrate the research evolution over time, identifies areas of current interest for use in theoretical and empirical frameworks, and provides a solid roadmap for future research. The keyword analysis reveals that the term “entrepreneurial leadership” started to be used in its own right from around 2018 on average.
这项工作旨在通过全面的文献计量分析，概述创业领导力研究的因素、属性或行为。从2000年至2020年12月的主要Web of Science数据库收集了1594篇文章，并使用绩效分析和科学制图方法进行了文献计量学研究。为了评估出版物的重要性、质量和影响，使用了生产率、引用或h指数等指标来分析最相关的出版物、作者、期刊和国家的趋势和进展。通过共同引用、书目耦合、共同出现和共同作者获得的科学制图补充了研究。结果表明，自2015年以来，出版物的趋势明显增加，并在2020年达到最高生产率。美国和英国是最具影响力的两个出版国家，尽管网络分析显示与不同国家的合作。最有成效的期刊是《可持续发展》，最有影响力的期刊是《商业风险》。该领域的系统地图有助于说明研究随时间的演变，确定当前在理论和实证框架中使用的兴趣领域，并为未来的研究提供坚实的路线图。关键词分析显示，“创业领导力”一词平均从2018年左右开始被单独使用。
{"title":"Entrepreneurial leadership factors: a bibliometric analysis for the 2000-2020 period","authors":"Sofia Aparisi-Torrijo, Gabriela Ribes-Giner","doi":"10.5295/cdg.211456sa","DOIUrl":"https://doi.org/10.5295/cdg.211456sa","url":null,"abstract":"This work aims to present an overview of the factors, attributes or behaviour of entrepreneurial leadership research with a comprehensive bibliometric analysis. 1,594 articles, dated from 2000 to December 2020, were taken from the main Web of Science database collection and analysed with a bibliometric study using performance analysis and scientific mapping methods. To evaluate the importance, quality and impact of publications, indicators like productivity, citations or h-index were used to obtain an analysis of trends and advances on the most relevant publications, authors, journals and countries. Research was complemented by scientific mapping obtained through co-citations, bibliographic couplings, co-occurrences and co-authorships. The results show that the trend of publications has considerably increased since 2015, and the highest productivity was recorded in 2020. The USA and England are two of the most influential publishing countries, although the network analysis reveals cooperation with different countries. The most productive journal is Sustainability and the most influential is the Journal of Business Venturing. This systematic mapping of the field helps to illustrate the research evolution over time, identifies areas of current interest for use in theoretical and empirical frameworks, and provides a solid roadmap for future research. The keyword analysis reveals that the term “entrepreneurial leadership” started to be used in its own right from around 2018 on average.","PeriodicalId":43351,"journal":{"name":"Cuadernos de Gestion","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45537094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Operations strategy is a mature field and requires novel insights for further research and practitioners in companies. To fill this gap, 280 articles were analyzed, by way of a systematic literature review, considering two approaches: topic perspectives (content, process, and competitive priorities), and research paradigms (analysis perspective, general methodology, research design, research typology, and alternative paradigms). Eight challenges were identified and discussed to make novel contributions to cutting-edge knowledge. Among other things, it was found that people’s perceptions of object reality prevail as the dominant paradigm, regarding the source and type of information used. In this sense, the literature suggests additional investigation through the direct observation of object reality and experimental studies, in which the action research approach could play an important role as an alternative paradigm. Additionally, considering Industry 4.0 advances, new research opportunities have emerged which permit artificial reconstruction of object reality to support decision-making. The main contribution of this study is to discuss eight challenges by which to improve research relevance and make both academic and practical contributions. Moreover, several useful data for researchers are provided, including statistics regarding response rates in survey research (dominant paradigm). Finally, these findings can be used to perform further research with additional functional strategies in the companies.
{"title":"Trends and challenges in operations strategy research: Findings from a systematic literature review","authors":"Jorge A. Vivares, Lucía Avella, William Sarache","doi":"10.5295/cdg.211543ja","DOIUrl":"https://doi.org/10.5295/cdg.211543ja","url":null,"abstract":"Operations strategy is a mature field and requires novel insights for further research and practitioners in companies. To fill this gap, 280 articles were analyzed, by way of a systematic literature review, considering two approaches: topic perspectives (content, process, and competitive priorities), and research paradigms (analysis perspective, general methodology, research design, research typology, and alternative paradigms). Eight challenges were identified and discussed to make novel contributions to cutting-edge knowledge. Among other things, it was found that people’s perceptions of object reality prevail as the dominant paradigm, regarding the source and type of information used. In this sense, the literature suggests additional investigation through the direct observation of object reality and experimental studies, in which the action research approach could play an important role as an alternative paradigm. Additionally, considering Industry 4.0 advances, new research opportunities have emerged which permit artificial reconstruction of object reality to support decision-making. The main contribution of this study is to discuss eight challenges by which to improve research relevance and make both academic and practical contributions. Moreover, several useful data for researchers are provided, including statistics regarding response rates in survey research (dominant paradigm). Finally, these findings can be used to perform further research with additional functional strategies in the companies.","PeriodicalId":43351,"journal":{"name":"Cuadernos de Gestion","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45838175","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Hugo Ribeiro, Belém Barbosa, A. Moreira, Ricardo Rodrigues
The purpose of this article is to identify the most impactful research on customer churn and to map the conceptual and intellectual structure of its field of study. Data were collected from the WoS database, comprising 338 articles published between 1995 and 2020. Several bibliometric techniques were applied, including analysis of co-words, co-citation, bibliographic coupling, and co-authorship networks. R software and the Bibliometrix/Biblioshiny package were used to perform the analyses. The results identify the most active and influential authors, articles, and journals on the topic. More specifically, through co-citations and bibliographic coupling, it was possible to map the oldest articles (retrospective analysis) and the current research front (prospective analysis). The retrospective analysis, based on co-citations, revealed that the foundations of this research field are constructs such as quality of service, satisfaction, loyalty, and changing behaviors. The prospective analysis, performed through bibliographic coupling, revealed that current research is embedded in predictive analysis, clusters, data mining, and algorithms. The results provide robust guidance for further investigation in this field.
{"title":"Churn in services – A bibliometric review","authors":"Hugo Ribeiro, Belém Barbosa, A. Moreira, Ricardo Rodrigues","doi":"10.5295/cdg.211509hr","DOIUrl":"https://doi.org/10.5295/cdg.211509hr","url":null,"abstract":"The purpose of this article is to identify the most impactful research on customer churn and to map the conceptual and intellectual structure of its field of study. Data were collected from the WoS database, comprising 338 articles published between 1995 and 2020. Several bibliometric techniques were applied, including analysis of co-words, co-citation, bibliographic coupling, and co-authorship networks. R software and the Bibliometrix/Biblioshiny package were used to perform the analyses. The results identify the most active and influential authors, articles, and journals on the topic. More specifically, through co-citations and bibliographic coupling, it was possible to map the oldest articles (retrospective analysis) and the current research front (prospective analysis). The retrospective analysis, based on co-citations, revealed that the foundations of this research field are constructs such as quality of service, satisfaction, loyalty, and changing behaviors. The prospective analysis, performed through bibliographic coupling, revealed that current research is embedded in predictive analysis, clusters, data mining, and algorithms. The results provide robust guidance for further investigation in this field.","PeriodicalId":43351,"journal":{"name":"Cuadernos de Gestion","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46197839","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper presents a bibliometric analysis of articles on the topic of non-financial information (NFI) reporting. The exponential growth over the last decade (90% of the articles were published in the last 10 years) indicates the relevance of the topic, but little is known about the structure and extent of research in this academic field. The purpose of this article is to provide a structured and up-to-date picture of the state of the art on the topic. We analyse the most relevant articles, authors, journals, countries and organizations. The analysis includes 3113 articles, collected from the Web of Science (WoS) Core Collection from 1970 —when the first two articles on the topic were published— to 2019. The software VOSviewer was used to graphically display the data. We identified and described a total of six research lines in the literature: determinants, essence, reports, integrated reporting, environment, and consequences of reporting. These research lines are analysed and gaps for future research are identified. We also comment on the implications of the strong collaboration networks found within Arab, European and Asian countries. This study is of great interest because it provides researchers with a map of the field, improving their understanding of the interconnection between aspects within the topic. It also enables researchers to better position their studies and to identify new streams of research.
{"title":"A bibliometric analysis of the literature on non-financial information reporting: Review of the research and network visualization","authors":"Melanie Grueso Gala, César Camisón Zornoza","doi":"10.5295/cdg.211545mg","DOIUrl":"https://doi.org/10.5295/cdg.211545mg","url":null,"abstract":"This paper presents a bibliometric analysis of articles on the topic of non-financial information (NFI) reporting. The exponential growth over the last decade (90% of the articles were published in the last 10 years) indicates the relevance of the topic, but little is known about the structure and extent of research in this academic field. The purpose of this article is to provide a structured and up-to-date picture of the state of the art on the topic. We analyse the most relevant articles, authors, journals, countries and organizations. The analysis includes 3113 articles, collected from the Web of Science (WoS) Core Collection from 1970 —when the first two articles on the topic were published— to 2019. The software VOSviewer was used to graphically display the data. We identified and described a total of six research lines in the literature: determinants, essence, reports, integrated reporting, environment, and consequences of reporting. These research lines are analysed and gaps for future research are identified. We also comment on the implications of the strong collaboration networks found within Arab, European and Asian countries. This study is of great interest because it provides researchers with a map of the field, improving their understanding of the interconnection between aspects within the topic. It also enables researchers to better position their studies and to identify new streams of research.","PeriodicalId":43351,"journal":{"name":"Cuadernos de Gestion","volume":"1 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41345563","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Francisco Muñoz Leiva, María Eugenia Rodríguez López, Bárbara García Martí
This study shows the main results of a bibliometric analysis of academic research that has applied eye tracking technology in the marketing discipline, drawing from 923 documents extracted from the WoS bibliographic data-base. The aims of the study are to (i) identify the structure of the relationships between past and current research topics, (ii) provide a longitudinal perspective on eye tracking as a research tool for academics, covering the period 1992-2020, and (iii) identify emerging research trends for the future. Among other results, we find that the eye tracking methodology has been applied in marketing research particularly over the last decade due to scholarly interest in studying the visual attention of consumers and users in behavioral studies. More broadly, over the last 30 years, there are five major thematic areas identified: (a) brand-attention-modeling, (b) eye tracking-movements-communication, (c) web-online, (d) HCI-gaze-perception and (e) choice-labeling. The work is the first to identify the structure of the relationships between past and current research topics, and to predict future research trends in the marketing scholarship applying eye tracking as a research tool. Some limitations and potential future research themes are discussed at the end of the paper.
{"title":"Discovering prominent themes of the application of eye tracking technology in marketing research","authors":"Francisco Muñoz Leiva, María Eugenia Rodríguez López, Bárbara García Martí","doi":"10.5295/cdg.211516fm","DOIUrl":"https://doi.org/10.5295/cdg.211516fm","url":null,"abstract":"This study shows the main results of a bibliometric analysis of academic research that has applied eye tracking technology in the marketing discipline, drawing from 923 documents extracted from the WoS bibliographic data-base. The aims of the study are to (i) identify the structure of the relationships between past and current research topics, (ii) provide a longitudinal perspective on eye tracking as a research tool for academics, covering the period 1992-2020, and (iii) identify emerging research trends for the future. Among other results, we find that the eye tracking methodology has been applied in marketing research particularly over the last decade due to scholarly interest in studying the visual attention of consumers and users in behavioral studies. More broadly, over the last 30 years, there are five major thematic areas identified: (a) brand-attention-modeling, (b) eye tracking-movements-communication, (c) web-online, (d) HCI-gaze-perception and (e) choice-labeling. The work is the first to identify the structure of the relationships between past and current research topics, and to predict future research trends in the marketing scholarship applying eye tracking as a research tool. Some limitations and potential future research themes are discussed at the end of the paper.","PeriodicalId":43351,"journal":{"name":"Cuadernos de Gestion","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46115877","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper aims to present a bibliometric and systemic analysis of the Bibliographic Portfolio (BP) jointly examining the literature related to topics like “Greenhouse gas,” mainly carbon, and “Management,” as published in databases data such as Web of Science and Scopus in the field of economic and social sciences. The Knowledge and Constructivist Development Process methodology —Proknow-C— was used to establish the final portfolio and through the VosViewer program were mapped the various groups or relationships between the studied literature. The paper presents the theoretical and methodological aspects focusing on the areas and countries of study and highlighting the most relevant authors to have researched this particular topic. We use this constructivist model to describe the measurement variables and synthesize the concepts most used in these studies in order to propose new focal points and thematic approaches that could be developed further in the future.
本文旨在对书目组合（BP）进行文献计量学和系统分析，共同检查与“温室气体”（主要是碳）和“管理”等主题相关的文献，这些文献发表在经济和社会科学领域的数据库数据中，如Web of Science和Scopus。使用知识和建构主义发展过程方法——Proknow-C——来建立最终的投资组合，并通过VosViewer程序绘制所研究文献之间的各种组或关系。本文介绍了理论和方法方面的内容，重点是研究的领域和国家，并强调了研究这一特定主题的最相关的作者。我们使用这种建构主义模型来描述测量变量，并综合这些研究中最常用的概念，以便提出未来可以进一步发展的新的焦点和主题方法。
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