Society is constantly striving to promote actions that are environmentally, socially and economically sustainable in the long term. The initiatives that are currently being proposed are not only global, but corporate as well, and they all contribute to a more environmentally-friendly future. In this context, the concept of business ethics arises, referring to the set of arguments that allow to improve the relations between workers and external parties directly related to the business activity. This starting point is essential to explain how achieving an ethical organizational environment may bring about improved economic, social and environmental results. For this reason, this work focuses on discussing business ethics through a literature review and a bibliometric analysis.
{"title":"Exploring research on the management of business ethics","authors":"Ana Batlles-de la Fuente, E. Abad-Segura","doi":"10.5295/cdg.221694ea","DOIUrl":"https://doi.org/10.5295/cdg.221694ea","url":null,"abstract":"Society is constantly striving to promote actions that are environmentally, socially and economically sustainable in the long term. The initiatives that are currently being proposed are not only global, but corporate as well, and they all contribute to a more environmentally-friendly future. In this context, the concept of business ethics arises, referring to the set of arguments that allow to improve the relations between workers and external parties directly related to the business activity. This starting point is essential to explain how achieving an ethical organizational environment may bring about improved economic, social and environmental results. For this reason, this work focuses on discussing business ethics through a literature review and a bibliometric analysis.","PeriodicalId":43351,"journal":{"name":"Cuadernos de Gestion","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45396909","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
As firms increasingly focus on corporate sustainability initiatives and offer more sustainability-related products, there is a need to continually assess consumer attitudes towards and involvement in sustainable consumption. Additionally, there is a need to determine if some consumer characteristics may typify how they think, feel, and behave towards sustainability initiatives. Based on an online sample of 1,250 U.S. consumers, this present research utilizes a cross-sectional design to examine whether generational cohort and gender help explain variations in how consumers react to the notion of sustainability. This research is also focused on sustainability in the food and grocery industry. The findings suggest that attitudes towards sustainability and the degree to which consumers feel sustainability is important is more positive for younger consumers and women. The Baby Boomer generation is less interested in sustainable consumption and less likely to be persuaded by sustainability claims. The main limitations of this study are that data were collected only through self-reporting from consumers in the United States. For marketers promoting sustainability-related products, this data should help them better understand segments of the U.S. market and develop more successful promotional initiatives. Knowing the nuances of how generational cohorts think about sustainability and how they may consider it when making purchase decisions should motivate marketers to utilize these differences when creating their marketing mix. Though some marketers are moving away from gender-based promotional tactics, the findings also suggest that gender segmentation could still be useful when it comes to sustainability-related products.
{"title":"A comparison of sustainability attitudes and intentions across generations and gender: a perspective from U.S. consumers","authors":"Bridget Satinover Nichols, Jennifer Wehr Holt","doi":"10.5295/cdg.211647bs","DOIUrl":"https://doi.org/10.5295/cdg.211647bs","url":null,"abstract":"As firms increasingly focus on corporate sustainability initiatives and offer more sustainability-related products, there is a need to continually assess consumer attitudes towards and involvement in sustainable consumption. Additionally, there is a need to determine if some consumer characteristics may typify how they think, feel, and behave towards sustainability initiatives. Based on an online sample of 1,250 U.S. consumers, this present research utilizes a cross-sectional design to examine whether generational cohort and gender help explain variations in how consumers react to the notion of sustainability. This research is also focused on sustainability in the food and grocery industry. The findings suggest that attitudes towards sustainability and the degree to which consumers feel sustainability is important is more positive for younger consumers and women. The Baby Boomer generation is less interested in sustainable consumption and less likely to be persuaded by sustainability claims. The main limitations of this study are that data were collected only through self-reporting from consumers in the United States. For marketers promoting sustainability-related products, this data should help them better understand segments of the U.S. market and develop more successful promotional initiatives. Knowing the nuances of how generational cohorts think about sustainability and how they may consider it when making purchase decisions should motivate marketers to utilize these differences when creating their marketing mix. Though some marketers are moving away from gender-based promotional tactics, the findings also suggest that gender segmentation could still be useful when it comes to sustainability-related products.","PeriodicalId":43351,"journal":{"name":"Cuadernos de Gestion","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42167288","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Patricia Martínez García de Leaniz, Sandra Castro‐González
This special issue of the Management Letters / Cuadernos de Gestión is dedicated to presenting those articles that are included as part of the special issue on consumer behavior and sustainable issues and that highlight marketing’s important role in encouraging sustainable consumption. The first part of this editorial presents six articles that structure this special issue. The second part examines the concept of sustainable marketing and the most effective ways to change consumer behaviour to become more sustainable.
本期《管理快报》/《Cuadernos de Gestión》特刊致力于介绍作为消费者行为和可持续问题特刊一部分的文章，这些文章强调了营销在鼓励可持续消费方面的重要作用。这篇社论的第一部分介绍了六篇文章，构成了这期特刊。第二部分探讨了可持续营销的概念以及改变消费者行为以使其更加可持续的最有效方法。
{"title":"Consumer behavior on sustainable issues","authors":"Patricia Martínez García de Leaniz, Sandra Castro‐González","doi":"10.5295/cdg.221853pm","DOIUrl":"https://doi.org/10.5295/cdg.221853pm","url":null,"abstract":"This special issue of the Management Letters / Cuadernos de Gestión is dedicated to presenting those articles that are included as part of the special issue on consumer behavior and sustainable issues and that highlight marketing’s important role in encouraging sustainable consumption. The first part of this editorial presents six articles that structure this special issue. The second part examines the concept of sustainable marketing and the most effective ways to change consumer behaviour to become more sustainable.","PeriodicalId":43351,"journal":{"name":"Cuadernos de Gestion","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45421252","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this work is to analyze on a global level, without focusing on any specific company or sector, the use that is being made of the social media Twitter to address the communication processes of CSR in companies. To do this, data was captured through programming in R and using an Application Program Interface (API) in Twitter. The data were analyzed using text mining techniques and graphical network analysis with the help of R and Gephi software, respectively. The results show that there are no notable groups or movements in the corporate sphere as generators of CSR content. The importance of the social perspective of CSR in communication processes should be emphasized. Finally, CSR generates positive feelings and emotions such as trust in society. It is concluded that there is no efficient use by companies of Twitter as a CSR communication tool, they are not taking into account the interests of their stakeholders, nor are they generating the dialogue and interaction necessary for communication to be effective. The main limitation is associated with the time period in which the sample was taken, which coincides with a period of strong social concern about the pandemic. It would be interesting for future research to analyze how the discourse changes over time, and to what extent an extraordinary social situation, such as the pandemic, is reflected in CSR communication.
{"title":"Corporate social responsibility and its communication on Twitter: analysis of the discourse and feelings generated in society","authors":"Tatiana Cuervo-Carabel, Sergio Arce-García, Natalia Orviz-Martínez","doi":"10.5295/cdg.211639tc","DOIUrl":"https://doi.org/10.5295/cdg.211639tc","url":null,"abstract":"The purpose of this work is to analyze on a global level, without focusing on any specific company or sector, the use that is being made of the social media Twitter to address the communication processes of CSR in companies. To do this, data was captured through programming in R and using an Application Program Interface (API) in Twitter. The data were analyzed using text mining techniques and graphical network analysis with the help of R and Gephi software, respectively. The results show that there are no notable groups or movements in the corporate sphere as generators of CSR content. The importance of the social perspective of CSR in communication processes should be emphasized. Finally, CSR generates positive feelings and emotions such as trust in society. It is concluded that there is no efficient use by companies of Twitter as a CSR communication tool, they are not taking into account the interests of their stakeholders, nor are they generating the dialogue and interaction necessary for communication to be effective. The main limitation is associated with the time period in which the sample was taken, which coincides with a period of strong social concern about the pandemic. It would be interesting for future research to analyze how the discourse changes over time, and to what extent an extraordinary social situation, such as the pandemic, is reflected in CSR communication.","PeriodicalId":43351,"journal":{"name":"Cuadernos de Gestion","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2022-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44893714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study analyses how gamification motivates users of gamified mobile exercise apps and enhances their health. Data from 276 Fitbit users were analysed using structural equation modelling. The findings showed that feelings of competence and autonomy arise when exercise apps include achievement and progression-oriented affordances, and that feelings of relatedness arise with social, immersion and achievement and progression-oriented affordances. They also revealed that exercise apps should satisfy the needs for competence and relatedness to develop individuals’ intrinsic motivation, which in turn leads to greater physical, mental and social health. These findings offer insights for managers in this industry.
{"title":"The motivational power of mobile gamified exercise apps","authors":"Paula Bitrián, Isabel Buil, Sara Catalán","doi":"10.5295/cdg.211629pb","DOIUrl":"https://doi.org/10.5295/cdg.211629pb","url":null,"abstract":"This study analyses how gamification motivates users of gamified mobile exercise apps and enhances their health. Data from 276 Fitbit users were analysed using structural equation modelling. The findings showed that feelings of competence and autonomy arise when exercise apps include achievement and progression-oriented affordances, and that feelings of relatedness arise with social, immersion and achievement and progression-oriented affordances. They also revealed that exercise apps should satisfy the needs for competence and relatedness to develop individuals’ intrinsic motivation, which in turn leads to greater physical, mental and social health. These findings offer insights for managers in this industry.","PeriodicalId":43351,"journal":{"name":"Cuadernos de Gestion","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2022-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44475190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
There is an increasing number of academic publications on studying the impact of the gig economy and digital platforms. Some of them involve entrepreneurship and business models. However, there is a lack of a global picture depicting the scientific structure of knowledge regarding the gig economy and entrepreneurship. This paper presents a conceptual, intellectual, and social bibliometric overview, using Bibliometrix and Biblioshiny (R-packages). To this end, total of 345 published articles were analyzed, covering 245 sources, 44 countries and 751 authors. There are several important findings: five main clusters emerged from the study (Self-employment and social economy; Sharing economy and sustainable development; Entrepreneurship and innovation; Gig economy and platform economy; and Digitalization); the main themes that emerge deal with sharing, gig, and platform economy, digitalization, teleworking, career participation and platforms; finally, gig workers are key for developing strategies, policies, and actions to achieve a social welfare through entrepreneurship in the platform ecosystem. It is also important to highlight the role of communities and social capital in the development of sustainable collaborative initiatives through digital entrepreneurship.
{"title":"Entrepreneurship and the gig economy: A bibliometric analysis","authors":"B. C. Silva, A. Moreira","doi":"10.5295/cdg.211580am","DOIUrl":"https://doi.org/10.5295/cdg.211580am","url":null,"abstract":"There is an increasing number of academic publications on studying the impact of the gig economy and digital platforms. Some of them involve entrepreneurship and business models. However, there is a lack of a global picture depicting the scientific structure of knowledge regarding the gig economy and entrepreneurship. This paper presents a conceptual, intellectual, and social bibliometric overview, using Bibliometrix and Biblioshiny (R-packages). To this end, total of 345 published articles were analyzed, covering 245 sources, 44 countries and 751 authors. There are several important findings: five main clusters emerged from the study (Self-employment and social economy; Sharing economy and sustainable development; Entrepreneurship and innovation; Gig economy and platform economy; and Digitalization); the main themes that emerge deal with sharing, gig, and platform economy, digitalization, teleworking, career participation and platforms; finally, gig workers are key for developing strategies, policies, and actions to achieve a social welfare through entrepreneurship in the platform ecosystem. It is also important to highlight the role of communities and social capital in the development of sustainable collaborative initiatives through digital entrepreneurship.","PeriodicalId":43351,"journal":{"name":"Cuadernos de Gestion","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2022-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45420132","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to map the recent scientific literature on resilience and analyses the most substantial contributions to the advancement of studies in the business and management research field. A bibliometric analysis from the Web of Science / Social Sciences Citation Index database – covering the period 2014 until May 2021 – was carried out. Bibliometric techniques and tools were applied, such as co-citation counts and historiography generated by HistCiteTM, and bibliographic coupling and cartography from VOSviewer (visualization of similarities). As result, 637 articles were identified, which were published in 114 journals and written by 1607 authors affiliated to 821 institutions from 63 countries. This study provides new information not previously reviewed, for example, most influential journals and articles in recent years. The analysis allowed elaborating a map that provides clues for future studies on resilience in the business and management research field.
{"title":"Resilience in the management and business research field: a bibliometric analysis","authors":"Jane Lucia Silva-Santos, Adilson Mueller","doi":"10.5295/cdg.211581js","DOIUrl":"https://doi.org/10.5295/cdg.211581js","url":null,"abstract":"The purpose of this study is to map the recent scientific literature on resilience and analyses the most substantial contributions to the advancement of studies in the business and management research field. A bibliometric analysis from the Web of Science / Social Sciences Citation Index database – covering the period 2014 until May 2021 – was carried out. Bibliometric techniques and tools were applied, such as co-citation counts and historiography generated by HistCiteTM, and bibliographic coupling and cartography from VOSviewer (visualization of similarities). As result, 637 articles were identified, which were published in 114 journals and written by 1607 authors affiliated to 821 institutions from 63 countries. This study provides new information not previously reviewed, for example, most influential journals and articles in recent years. The analysis allowed elaborating a map that provides clues for future studies on resilience in the business and management research field.","PeriodicalId":43351,"journal":{"name":"Cuadernos de Gestion","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2022-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49307853","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Nelson A. Andrade-Valbuena, Leslier Valenzuela-Fernández, J. Merigó
As a significant field of study, thirty-five years of strategic management research has accumulated a substantial amount of knowledge. This bibliometric study explores whether the unlimited flow of knowledge and the globalization of education & research in this time period, could drive away (or deter) the identification and specific interest of research in phenomena of national importance. Using bibliometric techniques and visualization of similarities (VOS) procedures of citation and co-citation analyses, this Paper explores research trends at the country level over 35 years using data from the Web of Science database. The aims are to identify: 1) the most visible and prominent actors at the country, regional, and global-level; 2) the evolution of the subjects of research into strategic management at the country, global, and supra-regional level; and 3) the evolution of journals publishing strategic management research articles by location. Findings suggest that common research subjects coexist at higher levels of aggregation, establishing the “paradigm” or general agreement about the field’s boundaries. Additionally, findings show that at the country level, rather than following a global trend, there is an enduring diversification of research agendas that bow to national and supranational factors from geographically close places.
{"title":"Thirty-five years of strategic management research. A country analysis using bibliometric techniques for the 1987-2021 period","authors":"Nelson A. Andrade-Valbuena, Leslier Valenzuela-Fernández, J. Merigó","doi":"10.5295/cdg.211441na","DOIUrl":"https://doi.org/10.5295/cdg.211441na","url":null,"abstract":"As a significant field of study, thirty-five years of strategic management research has accumulated a substantial amount of knowledge. This bibliometric study explores whether the unlimited flow of knowledge and the globalization of education & research in this time period, could drive away (or deter) the identification and specific interest of research in phenomena of national importance. Using bibliometric techniques and visualization of similarities (VOS) procedures of citation and co-citation analyses, this Paper explores research trends at the country level over 35 years using data from the Web of Science database. The aims are to identify: 1) the most visible and prominent actors at the country, regional, and global-level; 2) the evolution of the subjects of research into strategic management at the country, global, and supra-regional level; and 3) the evolution of journals publishing strategic management research articles by location. Findings suggest that common research subjects coexist at higher levels of aggregation, establishing the “paradigm” or general agreement about the field’s boundaries. Additionally, findings show that at the country level, rather than following a global trend, there is an enduring diversification of research agendas that bow to national and supranational factors from geographically close places.","PeriodicalId":43351,"journal":{"name":"Cuadernos de Gestion","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2022-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44233211","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
L. Pedraja-Rejas, Emilio Rodríguez-Ponce, Camila Muñoz-Fritis
For years, human resources management has been considered a relevant factor to improve the levels of performance and competitiveness of organizations. Therefore, it has increasingly captured the attention of researchers at a global level. This paper aims to analyze such context in Ibero-America from a bibliometric perspective – the construction of knowledge in the field of human resources management and organizational performance. With that purpose, articles published in the main collection of Web of Science between the years 2010-2020 are analyzed with the help of Bibliometrix and VOSviewer. The results show that Spanish, Brazilian, and Portuguese researchers are the most productive of the group, and that Brazilians are equally the most influential. Likewise, there is a low participation of Latin American authors in prestigious international journals, and little cooperation with the most prestigious universities worldwide. The paper concludes that, in general, when compared to global production, Ibero-American production is still marginal, pointing to a challenge for these authors, especially for Latin Americans. This is a pioneering study, the first attempting to characterize Ibero-American scientific production in the field of human resources management and organizational performance.
{"title":"Human resource management and performance in Ibero-America: Bibliometric analysis of scientific production","authors":"L. Pedraja-Rejas, Emilio Rodríguez-Ponce, Camila Muñoz-Fritis","doi":"10.5295/cdg.211569lp","DOIUrl":"https://doi.org/10.5295/cdg.211569lp","url":null,"abstract":"For years, human resources management has been considered a relevant factor to improve the levels of performance and competitiveness of organizations. Therefore, it has increasingly captured the attention of researchers at a global level. This paper aims to analyze such context in Ibero-America from a bibliometric perspective – the construction of knowledge in the field of human resources management and organizational performance. With that purpose, articles published in the main collection of Web of Science between the years 2010-2020 are analyzed with the help of Bibliometrix and VOSviewer. The results show that Spanish, Brazilian, and Portuguese researchers are the most productive of the group, and that Brazilians are equally the most influential. Likewise, there is a low participation of Latin American authors in prestigious international journals, and little cooperation with the most prestigious universities worldwide. The paper concludes that, in general, when compared to global production, Ibero-American production is still marginal, pointing to a challenge for these authors, especially for Latin Americans. This is a pioneering study, the first attempting to characterize Ibero-American scientific production in the field of human resources management and organizational performance.","PeriodicalId":43351,"journal":{"name":"Cuadernos de Gestion","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2022-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47339233","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Enrique Marinao-Artigas, Leslier Valenzuela-Fernández, C. Chasco, Denise Laroze-Prehn
The objective of this study is to understand the role of the multidimensional trust of a luxury brand as an antecedent of consumer satisfaction and a consequence of reputation and familiarity, considering -in turn- that reputation and familiarity can be a consequence of the consumer’s cognitive and affective experiences. A cross-country analysis in the luxury retail sector was carried out. Association relationships between variables are tested by a model of structural equations. For this, a transnational analysis has been carried out in the luxury retail sector. A non-probabilistic sample was used in this study. 1058 people were interviewed, 608 consumers in Santiago (Chile) and 450 in Madrid (Spain). The key role played by the multidimensional trust of a luxury brand as an antecedent of satisfaction and consequence of reputation and familiarity is confirmed. When observing the reputation and familiarity of a luxury brand as a result of the cognitive and affective experiences of the consumer, differences between Chile and Spain have been discovered. Managers can not only use the brand’s own characteristics to differentiate themselves from the competition, but they can also do so through the multi-dimensional trust of the luxury brand.
{"title":"Antecedents and consequences of trust as a multidimensional construct. Cross-country analysis in the luxury retail sector","authors":"Enrique Marinao-Artigas, Leslier Valenzuela-Fernández, C. Chasco, Denise Laroze-Prehn","doi":"10.5295/cdg.211490em","DOIUrl":"https://doi.org/10.5295/cdg.211490em","url":null,"abstract":"The objective of this study is to understand the role of the multidimensional trust of a luxury brand as an antecedent of consumer satisfaction and a consequence of reputation and familiarity, considering -in turn- that reputation and familiarity can be a consequence of the consumer’s cognitive and affective experiences. A cross-country analysis in the luxury retail sector was carried out. Association relationships between variables are tested by a model of structural equations. For this, a transnational analysis has been carried out in the luxury retail sector. A non-probabilistic sample was used in this study. 1058 people were interviewed, 608 consumers in Santiago (Chile) and 450 in Madrid (Spain). The key role played by the multidimensional trust of a luxury brand as an antecedent of satisfaction and consequence of reputation and familiarity is confirmed. When observing the reputation and familiarity of a luxury brand as a result of the cognitive and affective experiences of the consumer, differences between Chile and Spain have been discovered. Managers can not only use the brand’s own characteristics to differentiate themselves from the competition, but they can also do so through the multi-dimensional trust of the luxury brand.","PeriodicalId":43351,"journal":{"name":"Cuadernos de Gestion","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2022-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42192671","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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