[EN] As a consequence of the increasing importance of the organic food in several countries, there are many theoretical and empirical studies focused on analyzing whether the health values or rather the environmental attitudes of the restaurateurs, are the most influential factors on their satisfaction. However, it is very important to differentiate the impact of these factors in order to improve the restaurateur satisfaction in the marketing of organic labeled foods. As most studies in restaurants are related to customer satisfaction, this paper deals with a novel topic relating promotion and differentiation in organic restaurants and particularly describing restaurateur satisfaction (i.e. manager satisfaction). In the framework of a research project focused in organic restaurants, in this paper we investigate how restaurant managements’ attitudes influence decisions to promote organic foods as inputs on menus. Different combinations of promotional attributes of an organic menu are considered and a wide spatial representation of cross-sectional nature has been obtained, and an investigation of chefs’ decision-making criteria based on a questionnaire was carried out to collect data. We illustrate how is possible to manage the promotion of the organic restaurants in Spain and the implications of these findings for restaurants are discussed. The main contribution of this work is that there is a potential niche for restaurants in the marketing of organic labeled foods, in order to facilitate the promotion of organic food consumption in restaurants highlighting the attributes on which to establish the proposition of value.
{"title":"The influence of health and environment-focused values on restaurateur satisfaction in organic restaurants: a descriptive analysis in Spain","authors":"L. M. C. Suárez, R. Ramírez, P. P. Sánchez","doi":"10.5295/CDG.160718LC","DOIUrl":"https://doi.org/10.5295/CDG.160718LC","url":null,"abstract":"[EN] As a consequence of the increasing importance of the organic food in several countries, there are many theoretical and empirical studies focused on analyzing whether the health values or rather the environmental attitudes of the restaurateurs, are the most influential factors on their satisfaction. However, it is very important to differentiate the impact of these factors in order to improve the restaurateur satisfaction in the marketing of organic labeled foods. As most studies in restaurants are related to customer satisfaction, this paper deals with a novel topic relating promotion and differentiation in organic restaurants and particularly describing restaurateur satisfaction (i.e. manager satisfaction). In the framework of a research project focused in organic restaurants, in this paper we investigate how restaurant managements’ attitudes influence decisions to promote organic foods as inputs on menus. Different combinations of promotional attributes of an organic menu are considered and a wide spatial representation of cross-sectional nature has been obtained, and an investigation of chefs’ decision-making criteria based on a questionnaire was carried out to collect data. We illustrate how is possible to manage the promotion of the organic restaurants in Spain and the implications of these findings for restaurants are discussed. The main contribution of this work is that there is a potential niche for restaurants in the marketing of organic labeled foods, in order to facilitate the promotion of organic food consumption in restaurants highlighting the attributes on which to establish the proposition of value.","PeriodicalId":43351,"journal":{"name":"Cuadernos de Gestion","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2018-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41588688","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Involvement, consistency and adaptability in the new style of relations (ner). The experience of ner Group in the Basque Country","authors":"M. Sainz, Kepa Xabier Apellaniz Valle","doi":"10.5295/CDG.160666MA","DOIUrl":"https://doi.org/10.5295/CDG.160666MA","url":null,"abstract":"","PeriodicalId":43351,"journal":{"name":"Cuadernos de Gestion","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2018-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46920352","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
[EN] This study analyses the long-term and short-term dynamics established between environmentally sustainable investment segments, applying a diverse methodological proposal based on the Johansen cointegration approach, Granger causality concept, and impulse response functions and considering a multivariate asymmetric GARCH model. Five environmental investment segments were selected, in particular concerning alternative energy, clean technology, green building, sustainable water, and pollution prevention. The results show that the investment segments do not follow similar paths in the long term. In the short term, sustainable water is particularly autonomous and contributes to explaining the movements in the remaining segments. Evidence of own and cross-contagion effects was found as well as asymmetric volatility effects. This poses great challenges for investors in diversifying investment.
{"title":"Environmentally sustainable investment: Dynamics between global thematic indices","authors":"V. Gabriel","doi":"10.5295/cdg.150545vg","DOIUrl":"https://doi.org/10.5295/cdg.150545vg","url":null,"abstract":"[EN] This study analyses the long-term and short-term dynamics established between environmentally sustainable investment segments, applying a diverse methodological proposal based on the Johansen cointegration approach, Granger causality concept, and impulse response functions and considering a multivariate asymmetric GARCH model. Five environmental investment segments were selected, in particular concerning alternative energy, clean technology, green building, sustainable water, and pollution prevention. The results show that the investment segments do not follow similar paths in the long term. In the short term, sustainable water is particularly autonomous and contributes to explaining the movements in the remaining segments. Evidence of own and cross-contagion effects was found as well as asymmetric volatility effects. This poses great challenges for investors in diversifying investment.","PeriodicalId":43351,"journal":{"name":"Cuadernos de Gestion","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2018-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47234804","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Corporate social responsibility practices in the hotel sector. Case studies in Santa Marta city, Colombia","authors":"D. Miranda, A. G. Plaza, J. A. F. Brea, C. Botero","doi":"10.5295/CDG.160707DP","DOIUrl":"https://doi.org/10.5295/CDG.160707DP","url":null,"abstract":"","PeriodicalId":43351,"journal":{"name":"Cuadernos de Gestion","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2018-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41724757","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
[EN] Purpose of the research: This research aims to empirically examine the relationship between entrepreneurs’ personality traits and cloud computing adoption among Malay-owned SMEs in Malaysia. The research was done under theoretical framework that was developed based on the previous literature. Methodology: This study adopts non-probability sampling which is convenient sampling for data collection. Data collection was done in all major towns in West Malaysia. Hypotheses related to personality factors (determination, opportunity, independent, innovativeness, locus of control, creativity, risk taking ability and achievement) and cloud computing adoption among Malay entrepreneurial society were tested by using multiple regression analysis on survey data from a sample of 383 entrepreneurs from major towns in Malaysia. Major conclusion: The result of this study indicates that cloud computing adoption depend on the entrepreneur’s trait. This study confirms that personality traits have significant influence on cloud computing adoption. Research limitation: Like other empirical studies, this study is not without its limitations. The sample size itself is small. The study can be strengthened by increasing the sample size and including participants in other geographical areas. Originality and value: The findings of this paper serve as a reminder for the Malay-owned SMEs that they have to consider cloud computing for their business operation, particularly for managing and maintaining all their virtual resources at their own end.
{"title":"Relationship between entrepreneur’s traits and cloud computing adoption among malay-owned SMEs in Malaysia","authors":"S. S. Alam, N. Nor, M. Ali, N. Omar, C. Wel","doi":"10.5295/CDG.140515SS","DOIUrl":"https://doi.org/10.5295/CDG.140515SS","url":null,"abstract":"[EN] Purpose of the research: This research aims to empirically examine the relationship between entrepreneurs’ personality traits and cloud computing adoption among Malay-owned SMEs in Malaysia. The research was done under theoretical framework that was developed based on the previous literature. Methodology: This study adopts non-probability sampling which is convenient sampling for data collection. Data collection was done in all major towns in West Malaysia. Hypotheses related to personality factors (determination, opportunity, independent, innovativeness, locus of control, creativity, risk taking ability and achievement) and cloud computing adoption among Malay entrepreneurial society were tested by using multiple regression analysis on survey data from a sample of 383 entrepreneurs from major towns in Malaysia. Major conclusion: The result of this study indicates that cloud computing adoption depend on the entrepreneur’s trait. This study confirms that personality traits have significant influence on cloud computing adoption. Research limitation: Like other empirical studies, this study is not without its limitations. The sample size itself is small. The study can be strengthened by increasing the sample size and including participants in other geographical areas. Originality and value: The findings of this paper serve as a reminder for the Malay-owned SMEs that they have to consider cloud computing for their business operation, particularly for managing and maintaining all their virtual resources at their own end.","PeriodicalId":43351,"journal":{"name":"Cuadernos de Gestion","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2017-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44079953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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