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Call to Action: Developing a Support Plan for a New Product 行动呼吁:为新产品制定支持计划
IF 1 Q4 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2004-01-01 DOI: 10.4018/978-1-59140-259-6.ch023
W. Lightfoot
This case study is about a call to action for a product management team to rapidly improve the technical support for a new product line. The CEO has expressed serious concerns about the teams ability to perform. A comprehensive review of the current situation, and the development of a new support process is described.
这个案例研究是关于产品管理团队的行动呼吁,以快速改进新产品线的技术支持。首席执行官对团队的执行能力表示了严重的担忧。全面审查了目前的情况,并介绍了新的支助过程的发展。
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引用次数: 4
Heineken USA: reengineering distribution with HOPS 美国喜力:用啤酒花重新设计分销
IF 1 Q4 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2003-01-01 DOI: 10.4018/978-1-59140-061-5.CH006
Gyeung-min J. Kim, J. Price
To facilitate the parent company's push to gain market share, Heineken USA needed to be more responsive to market demand fluctuation. Because of the long lead-time between order and delivery, they found that responding to marketplace changes in a timely fashion was becoming increasingly difficult. In the meantime, major competitors such as Anheuser Busch were responding to consumer demands for fresher products by providing freshness label dating. Heineken USA launched its new Interact based system called Heineken Operational Planning System (HOPS) to allow the parent company to produce the beer closer to the time when they need to deliver it, so the customer receives a fresher product. The new system enables Heineken USA to achieve 50% reduction in the lead-time from order to delivery and 10% increase in sales.
为了促进母公司获得市场份额的努力,喜力美国公司需要对市场需求波动做出更大的反应。由于订单和交货之间的交货期较长,他们发现及时响应市场变化变得越来越困难。与此同时,安海斯·布希(Anheuser Busch)等主要竞争对手通过提供新鲜度标签日期来响应消费者对更新鲜产品的需求。喜力美国公司推出了新的基于交互的系统,称为喜力运营计划系统(Heineken Operational Planning system, HOPS),使母公司能够在更接近交付时间的时候生产啤酒,这样客户就能收到更新鲜的产品。新系统使喜力美国公司从订单到交货的交货时间缩短了50%,销售额增加了10%。
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引用次数: 4
The lonely comate: the adoption-failure of an intranet-based consumer and market intelligence system 孤独的伴侣:基于内部网的消费者和市场情报系统的采用失败
IF 1 Q4 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2003-01-01 DOI: 10.4018/978-1-59140-061-5.CH009
P. Hendriks, Wendy H. Jacobs
The case study concerns the disappointing reception of an intranet application at TopTech, a prominent player in the field of electronics. The application in question, called Comate, which stands for "Consumer and Market Intelligence Technology Environment," was conceived and built by the central staff department for Consumer and Marketing Intelligence (CMI) of the company. When this application was introduced some years ago, its purpose was to smooth information flows between CMI departments worldwide and to enhance networking between these departments. The organization decided to form a project team to investigate the reasons for the lacking acceptance of the system by intended users and to establish what would be the most appropriate reaction on the part of Central CMI: change the system, initiate new, supportive initiatives, or abandon the Comate project altogether. The case study examines how this project team tackled the problem. The team decided to address the evaluation, diagnosis, and redesign of the system and its possible contribution to CMI from the perspective of the system's acceptability. Key component in its methodology was the integrated use of the Technology Acceptance model (TAM) and Task-Technology Fit model (TTF).
该案例研究涉及电子领域的知名企业TopTech的一款内部网应用程序令人失望的接收情况。该应用程序名为Comate,意为“消费者和市场情报技术环境”,是由该公司消费者和市场情报(CMI)中央参谋部构思和开发的。几年前引入这个应用程序时,其目的是平滑全球CMI部门之间的信息流,并增强这些部门之间的网络连接。组织决定成立一个项目小组来调查预期用户不接受系统的原因,并确定中央CMI最适当的反应是什么:改变系统,启动新的支持性活动,或者完全放弃Comate项目。案例研究考察了这个项目团队是如何解决这个问题的。团队决定从系统可接受性的角度来处理系统的评估、诊断和重新设计,以及它对CMI的可能贡献。其方法论的关键组成部分是技术接受模型(TAM)和任务-技术契合模型(TTF)的综合使用。
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引用次数: 3
Integration of third-party applications and web clients by means of an enterprise layer 通过企业层集成第三方应用程序和web客户端
IF 1 Q4 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2003-01-01 DOI: 10.4018/978-1-59140-061-5.CH014
Wilfried Lemahieu, M. Snoeck, Cindy Michiels
This case study presents an experience report on an Enterprise Modelling and Application Integration project for a young company, starting in the telecommunications business area. The company positions itself as abroadband application provider for the SME market. Whereas its original information infrastructure consisted of a number of stand-alone business and operational support system (BSS/OSS) applications, the project's aim was to define and implement an Enterprise Layer, serving as an integration layer on top of which these existing BSS/OSSs would function independently and in parallel. This integration approach was to be nonintrusive and was to use the business applications as-is. The scope of the case entails the conception of a unifying Enterprise Model and the formulation of an implementation architecture for the Enterprise Layer, based on the Enterprise Java Beans framework.
本案例研究为一家年轻的公司提供了一个企业建模和应用程序集成项目的经验报告,从电信业务领域开始。该公司将自己定位为中小企业市场的宽带应用程序提供商。虽然其原始的信息基础设施由许多独立的业务和运营支持系统(BSS/OSS)应用程序组成,但该项目的目标是定义和实现一个企业层,作为这些现有的BSS/OSS独立并行运行的集成层。这种集成方法是非侵入性的,并且可以按原样使用业务应用程序。案例的范围需要统一企业模型的概念和基于Enterprise Java Beans框架的企业层实现体系结构的表述。
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引用次数: 9
The impact of E-commerce technology on the air travel industry 电子商务技术对航空旅游业的影响
IF 1 Q4 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2003-01-01 DOI: 10.4018/978-1-59140-061-5.CH015
Susan Gasson
This case study examines the impact of online reservation systems and e-commerce on the travel industry. Two questions are examined: 1. How can competitive advantage be obtained from the exploitation of new information technologies--in particular, e-commerce technologies? 2. How has the role of travel agents chaaged because of the new information technologies being used to achieve competitive advantage in the air travel industry?Initial discussion concerns the impact of the American Airlines SABRE system, as this has often been touted as giving American Airlines first-mover advantage in the industry. The wider impact of remote-access, computerized reservation systems, or Global Distribution Systems, and e-commerce access to online reservations in the travel industry is analyzed, using Porter's five-force model of industry competitive forces, to understand how the travel industry has shaped and has been shaped by information systems.The case study concludes with a comparison of the impact of information technologies between the U.S. and European travel industries. It concludes that technology alone does not affect the roles of industry players, but the development of winning technologies exploits structural factors in the environment. Constant evolution of strategic information systems is critical to producing competitive advanatage, but opportunism also plays a strong role.
本案例研究考察了在线预订系统和电子商务对旅游业的影响。检查两个问题:1。如何利用新的信息技术,特别是电子商务技术,获得竞争优势?2. 由于新的资讯科技被用来在航空旅游业取得竞争优势,旅行社的角色有何改变?最初的讨论关注的是美国航空SABRE系统的影响,因为这经常被吹捧为美国航空在行业中的先发优势。本文利用波特的行业竞争力五力模型,分析了远程访问、计算机化预订系统或全球分销系统以及电子商务对旅游行业在线预订的广泛影响,以了解旅游行业是如何塑造信息系统的,又是如何被信息系统塑造的。案例研究最后比较了信息技术对美国和欧洲旅游业的影响。它的结论是,技术本身不会影响行业参与者的角色,但制胜技术的发展利用了环境中的结构性因素。战略信息系统的不断发展是产生竞争优势的关键,但机会主义也起着重要作用。
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引用次数: 17
Web-enabling for competitive advantage: a case study of Himalayan adventures 利用网络获得竞争优势:喜马拉雅探险案例研究
IF 1 Q4 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2003-01-01 DOI: 10.4018/978-1-59140-061-5.CH018
L. Motiwalla, A. Hashimi
This case emphasis is on the reduction of the logistical aspects of adventure travel and increase in the customer base by using the Web-enabling information technology resources. A global travel company, Himalayan Adventures (HA), based in Pakistan wants to build a one-stop electronic commerce store for its customers. Through this website, HA hopes to provide all of their travel services, visa details, health and safety insurance, weather information, flight reservations, police registration, currency exchange, travel itineraries, sale and purchase of equipment, souvenirs and communication requirements. To implement the online store for HA, the owner, Abdul Bari, is planning to utilize the Porter electronic business model in analyzing the market needs, and identifying the appropriate information technology to gain a strategic advantage. This project, once implemented, will compliment the already existing HA brick model with a bricks-and-clicks model. On the initial investment of $70,000 per year for three years, the incremental net present value created by the project is $174,079.
本案例的重点是通过使用支持web的信息技术资源,减少冒险旅行的后勤方面并增加客户群。总部位于巴基斯坦的全球旅游公司喜马拉雅探险公司(HA)希望为其客户建立一个一站式电子商务商店。医管局希望透过这个网站,为市民提供所有的旅游服务、签证详情、健康及安全保险、天气资讯、机票预订、警察登记、货币兑换、旅游行程、设备买卖、纪念品及通讯需求。为了实施HA的网上商店,店主Abdul Bari计划利用Porter的电子商业模式来分析市场需求,并确定适当的信息技术,以获得战略优势。这个项目一旦实现,将用“砖-点击”模型来补充已经存在的HA砖模型。按3年每年7万美元的初始投资计算,该项目创造的增量净现值为17.4079万美元。
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引用次数: 6
ERP implementation in state government ERP在州政府的实施
IF 1 Q4 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2003-01-01 DOI: 10.4018/978-1-59140-061-5.CH020
E. Watson, Sylvia Vaught, D. Gutierrez, D. Rinks
In the early 1990s, enterprise resource planning (ERP) emerged as the business standard for enterprise computing. The concepts associated with ERP, i.e., integration, standardization and process-centering, are indeed powerful and profound. Private sector organizations embraced this technology for varying reasons. ERP success or failure is determined in large part by how able and willing an organization is to undertake a radical business transformation process. At the dawn of the new century, ERP concepts are beginning to pervade public sector organizations, including state governent. As with the private sector, each implementation brings with it unique challenges and opportunities. This case study takes a look at some of the exciting issues associated with the implementation of integrated systems in state government.
在20世纪90年代早期,企业资源规划(ERP)作为企业计算的业务标准出现。与ERP相关的概念,即集成、标准化和以流程为中心,确实是强大而深刻的。私营部门组织由于各种原因接受了这项技术。ERP的成功或失败在很大程度上取决于组织是否有能力和意愿进行彻底的业务转型过程。在新世纪的黎明,ERP概念开始渗透到公共部门组织,包括州政府。与私营部门一样,每次执行都会带来独特的挑战和机遇。本案例研究着眼于与州政府中集成系统的实施相关的一些令人兴奋的问题。
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引用次数: 19
The T1-auto inc. production part testing (PPT) process: a workflow automation success story T1-auto公司生产零件测试(PPT)流程:一个工作流程自动化的成功案例
IF 1 Q4 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2003-01-01 DOI: 10.4018/978-1-59140-061-5.CH005
Charles T. Caine, T. Lauer, E. Peacock
This case describes the development, design, and implementation of a work flow automation system at a tier one automotive supplier, T1-Auto. T1 is a developer and manufacturer of anti-lock brake systems. In 1991, T1-Auto had outsourced its IT department. They retained a management core consisting of the CIO and five managers, but transitioned approximately 80 other members of the department to the outsourcing firm. In 1994, Lotus NotesTM was installed as the corporate standard e-mail and workflow platform. A team of four NotesTM developers wrote workflow-based and knowledge management-based applications. Another team of three administrators managed the NotesTM infrastructure. The first workflow application written at T1-Auto was developed for the Finance department. The finance team quickly realized the workflow benefit of streamlining and tracking the capital expense request process. The NotesTM development team and the project sponsor, the Controller, worked closely to develop the application. Following this initial success, the power and value of workflow technology caught on quickly at T1-Auto. One of the most successful projects was the Electronic Lab Testing Process described in this paper.The Electronics Lab and Testing System (ELTS) was identified as a Transaction Workflow problem by the IT Lotus NotesTM team. Because the ELTS involved policies and procedures that crossed many groups and divisions within T1-Auto, and since the process was consistent across the organization, the solution lent itself very well to Lotus Notes. However, while T1-Auto was experiencing rapid growth and the number of tests was increasing, the testing process was prone to communication and coordination errors. As part of their production and product development processes, their electronics laboratory was required to test electronic components that were part of the brake systems. Clearly the testing process was critical to T-1 since delays or errors could adversely affect both product development and production.The case goes on to describe the design and development of the Lotus NotesTM workflow management system. The design description includes process maps for thee as-is and the new system. In addition, descriptions of the testing phase, the pilot, and the roll out are included. The case concludes with a discussion of project success factors and planned future enhancements.
本案例描述了一级汽车供应商T1-Auto的工作流自动化系统的开发、设计和实现。T1是防抱死制动系统的开发商和制造商。1991年,T1-Auto将其IT部门外包。他们保留了一个由首席信息官和五名经理组成的管理核心,但将大约80名部门其他成员转移到外包公司。1994年,安装了Lotus NotesTM作为企业标准电子邮件和工作流平台。一个由四个NotesTM开发人员组成的团队编写了基于工作流和基于知识管理的应用程序。另一个由三名管理员组成的团队管理NotesTM基础结构。T1-Auto编写的第一个工作流应用程序是为财务部开发的。财务团队很快意识到精简和跟踪资本支出请求流程的工作流程的好处。NotesTM开发团队和项目发起人Controller紧密合作开发应用程序。在最初的成功之后,工作流程技术的力量和价值在T1-Auto迅速流行起来。其中最成功的项目之一是本文描述的电子实验室测试过程。电子实验室和测试系统(ELTS)被IT Lotus NotesTM团队确定为事务工作流问题。由于elt涉及的策略和过程跨越了T1-Auto内部的许多组和部门,而且整个组织的流程是一致的,因此该解决方案非常适合Lotus Notes。然而,随着T1-Auto的快速发展和测试数量的增加,测试过程中容易出现沟通和协调错误。作为生产和产品开发过程的一部分,他们的电子实验室需要测试制动系统的电子元件。显然,测试过程对T-1至关重要,因为延迟或错误可能对产品开发和生产产生不利影响。本案例接着描述了Lotus NotesTM工作流管理系统的设计和开发。设计描述包括现有系统和新系统的流程图。此外,还包括对测试阶段、试验和推出的描述。案例最后讨论了项目成功的因素和计划的未来增强。
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引用次数: 5
A dream project turns nightmare: how flawless software never got implemented 一个梦想项目变成了噩梦:完美的软件从来没有实现过
IF 1 Q4 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2003-01-01 DOI: 10.4018/978-1-59140-061-5.CH007
V. Roy, B. Aubert
It was in 1996 that Integra, a large Canadian life insurance institution, launched its Banking and Loan Insurance Software System (BLISS) development project with the aim of gaining access to the loan insurance market in small Credit Unions (CUs) across Canada. The company was ready to provide the system free of charge to the Credit Unions on the provision that they commercialize exclusively Integra's loan insurance products. To achieve this goal, Integra entered into a partnership with Intex Consulting, the Canadian subsidiary of a large international information system (IS) integration firm who wanted to gain a foothold in the Canadian banking business. After 1.3 million dollars of investment from each partner and twelve months of intensive efforts, the project came to an abrupt stop. The lessons learned in this case study include: (1) the importance of understanding requirements beyond microlevel user needs, (2) the need to get the enlightened involvement of each interested party in a large complex project, (3) the importance of appraising the specific contribution of each partner in a strategic alliance, and (4) the obstacles faced when entering an unfamiliar market with a new, unproven IS product.
1996年,加拿大大型人寿保险机构Integra启动了其银行和贷款保险软件系统(BLISS)开发项目,旨在进入加拿大各地小型信用合作社(cu)的贷款保险市场。该公司准备向信用合作社免费提供该系统,条件是它们只将Integra的贷款保险产品商业化。为了实现这一目标,Integra与Intex Consulting建立了合作关系。Intex Consulting是一家大型国际信息系统(IS)集成公司的加拿大子公司,该公司希望在加拿大银行业务中站稳脚跟。经过双方130万美元的投资和12个月的紧张努力,这个项目戛然而止。本案例研究的经验教训包括:(1)理解微观用户需求之外的需求的重要性,(2)在大型复杂项目中让每个利益相关方明智参与的必要性,(3)评估战略联盟中每个合作伙伴的具体贡献的重要性,以及(4)在进入一个不熟悉的市场时面临的障碍,一个新的,未经证实的IS产品。
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引用次数: 6
Balancing theoretical and practical goals in the delivery of a university-level data communications program 在大学水平的数据通信项目的交付中平衡理论和实践目标
IF 1 Q4 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2003-01-01 DOI: 10.4018/978-1-59140-061-5.CH019
Jairo Gutiérrez, K. Tawa
This case examines the experience of introducing the Cisco Networking Academy Program as part of two data communications courses taught in the School of Business and Economics at the University of Auckland, This case discusses the advantages and disadvantages encountered in the administration and delivery of the combined (traditional content plus the Cisco-based content) material. The case also analyses the impact of the program on the learning outcomes and objectives of the existing courses. The feedback presented was obtained informally through conversations with students and formally by using end-of-semester surveys and by reviewing students' assignments and tests. The case describes how the program combined traditional "sage on the stage" lectures plus hands-on lab experiments as part of the educational experience. The availability of on-line curricula and testing is also considered as an important element in the learning process.
本案例考察了在奥克兰大学商业与经济学院开设的两门数据通信课程中引入思科网络学院项目的经验,并讨论了在管理和交付组合(传统内容和基于思科的内容)材料时遇到的优势和劣势。本案例还分析了该计划对现有课程的学习成果和目标的影响。所提供的反馈是非正式的,通过与学生交谈获得,正式的是通过学期末调查和审查学生的作业和考试获得。该案例描述了该项目如何将传统的“舞台上的圣人”讲座与实践实验室实验结合起来,作为教育体验的一部分。在线课程和测试的可用性也被认为是学习过程中的一个重要因素。
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引用次数: 7
期刊
Journal of Cases on Information Technology
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