Pub Date : 2021-06-07DOI: 10.1108/RAUSP-08-2020-0194
F. Gonsales
Purpose The paper aims to introduce social marketing (SM) as a tool to overcome the low cultural participation, a problem of the arts and culture sector that has worsened in the post-pandemic scenario. Design/methodology/approach The study uses a multidisciplinary literature review (SM, museum marketing, museology and cultural policy) to address the problem of museums and other cultural heritage institutions, at both the macro-level (prevailing cultural policies and antecedents, barriers and consequences to cultural participation) and micro-level (challenges faced by museums in the 21st century and marketing as a management instrument). Findings The downstream, midstream and upstream approaches can be used to design and implement SM interventions intended to address the problem of low cultural participation in museums. The three approaches should be considered holistically, with their synergetic and recursive effects. Research limitations/implications Due to its introductory and conceptual nature, the study provides a comprehensive intervention framework to be used as a platform for future theoretical and empirical research. Further investigations may expand on the specificities of each approach (down, mid and upstream) and extend the framework to other nonprofit cultural institutions beyond museums, such as libraries and archives, cultural heritage sites and theater, music and dance companies. Practical implications The paper proposes a comprehensive SM intervention framework that integrates three interdependent approaches (downstream, midstream and upstream). Originality/value The paper provides a starting point for the holistic application of SM in the arts and culture sector. It also encourages researchers, cultural policymakers and cultural heritage professionals to investigate, design and implement SM programs that better understand, expand and diversify the audience and strengthen the legitimacy and relevance of cultural actors and activities to transform them into inclusive, accessible and sustainable institutions.
{"title":"Social marketing for museums: an introduction to social marketing for the arts and culture sector","authors":"F. Gonsales","doi":"10.1108/RAUSP-08-2020-0194","DOIUrl":"https://doi.org/10.1108/RAUSP-08-2020-0194","url":null,"abstract":"\u0000Purpose\u0000The paper aims to introduce social marketing (SM) as a tool to overcome the low cultural participation, a problem of the arts and culture sector that has worsened in the post-pandemic scenario.\u0000\u0000\u0000Design/methodology/approach\u0000The study uses a multidisciplinary literature review (SM, museum marketing, museology and cultural policy) to address the problem of museums and other cultural heritage institutions, at both the macro-level (prevailing cultural policies and antecedents, barriers and consequences to cultural participation) and micro-level (challenges faced by museums in the 21st century and marketing as a management instrument).\u0000\u0000\u0000Findings\u0000The downstream, midstream and upstream approaches can be used to design and implement SM interventions intended to address the problem of low cultural participation in museums. The three approaches should be considered holistically, with their synergetic and recursive effects.\u0000\u0000\u0000Research limitations/implications\u0000Due to its introductory and conceptual nature, the study provides a comprehensive intervention framework to be used as a platform for future theoretical and empirical research. Further investigations may expand on the specificities of each approach (down, mid and upstream) and extend the framework to other nonprofit cultural institutions beyond museums, such as libraries and archives, cultural heritage sites and theater, music and dance companies.\u0000\u0000\u0000Practical implications\u0000The paper proposes a comprehensive SM intervention framework that integrates three interdependent approaches (downstream, midstream and upstream).\u0000\u0000\u0000Originality/value\u0000The paper provides a starting point for the holistic application of SM in the arts and culture sector. It also encourages researchers, cultural policymakers and cultural heritage professionals to investigate, design and implement SM programs that better understand, expand and diversify the audience and strengthen the legitimacy and relevance of cultural actors and activities to transform them into inclusive, accessible and sustainable institutions.\u0000","PeriodicalId":43400,"journal":{"name":"RAUSP Management Journal","volume":" ","pages":""},"PeriodicalIF":2.0,"publicationDate":"2021-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42304545","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-01DOI: 10.1108/rausp-04-2021-251
M. Ponchio, Nelson Lerner Barth, Felipe Zambaldi
Introduction Imagine a master’s degree student facing the need to collect primary data to proceed into quantitative analysis in the business field. The tight deadline for getting the degree and the inherent difficulty in research planning and collecting data can both be frightening. Before the internet, the alternative would be a convenience non-probabilistic sampling, which is a generally easier and faster way to obtain data than probabilistic sampling. Thus, considering the internet’s use to speed up data collection and reduce costs, what are the advantages and recommendations to be accounted for by business researchers? The use of the internet to conduct surveys is attractive for business researchers due to its benefits in speed, access to respondents and the large amounts of data it can gather. The main advantages of online versus offline data collection are time-saving, cost reduction, simplified data tabulation and purification processes, flexibility and format control. However, there are issues related to respondents’ attention, sample representativeness and control, which can be amplified as most of the data collection for business research on the internet occurs through convenience sampling. Also, self-selection bias can represent severe jeopardy in online surveys. In this short essay, we draw on the problem of sample representativeness on Web-based data collection, and then we discuss it with emphasis on two common procedures to mitigate its risks and challenges:
{"title":"Using the internet for data collection in business research","authors":"M. Ponchio, Nelson Lerner Barth, Felipe Zambaldi","doi":"10.1108/rausp-04-2021-251","DOIUrl":"https://doi.org/10.1108/rausp-04-2021-251","url":null,"abstract":"Introduction Imagine a master’s degree student facing the need to collect primary data to proceed into quantitative analysis in the business field. The tight deadline for getting the degree and the inherent difficulty in research planning and collecting data can both be frightening. Before the internet, the alternative would be a convenience non-probabilistic sampling, which is a generally easier and faster way to obtain data than probabilistic sampling. Thus, considering the internet’s use to speed up data collection and reduce costs, what are the advantages and recommendations to be accounted for by business researchers? The use of the internet to conduct surveys is attractive for business researchers due to its benefits in speed, access to respondents and the large amounts of data it can gather. The main advantages of online versus offline data collection are time-saving, cost reduction, simplified data tabulation and purification processes, flexibility and format control. However, there are issues related to respondents’ attention, sample representativeness and control, which can be amplified as most of the data collection for business research on the internet occurs through convenience sampling. Also, self-selection bias can represent severe jeopardy in online surveys. In this short essay, we draw on the problem of sample representativeness on Web-based data collection, and then we discuss it with emphasis on two common procedures to mitigate its risks and challenges:","PeriodicalId":43400,"journal":{"name":"RAUSP Management Journal","volume":" ","pages":""},"PeriodicalIF":2.0,"publicationDate":"2021-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49016419","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-01DOI: 10.1108/rausp-04-2021-252
Flávio Hourneaux
[...]this series’ third and last piece dealt with problems and criticism on research impact (Sandes-Guimarães & Hourneaux Junior, 2021). [...]the discussion on defining, identifying and measuring Research impact in management has intensely increased lately. According to Macht, Chapman and Fitzgerald (2020), the number of publications about the SDGs in management journals has been multiplying since their launch the year before, which we can consider positive from this editorial’s perspective. Recently, Chapman, Cully, Kosiol, Macht, Chapman, Fitzgerald and Gertsen (2020, p. 1030) also emphasised the use of SDGs to measure what they called “real-world Research Impact”. [...]regarding universities, they are present in the discussions on education at all levels and had been turned into the criteria for evaluating higher education institutions, as proposed by the Times Higher Education (THE) ranking (THE University -IRs, 2019, 2020).
[…本系列的第三篇也是最后一篇文章涉及研究影响的问题和批评(sandes - guimar & Hourneaux Junior, 2021)。[…最近，关于定义、识别和衡量研究对管理的影响的讨论急剧增加。根据马赫特、查普曼和菲茨杰拉德(2020)的研究，管理期刊上关于可持续发展目标的出版物数量自一年前推出以来一直在成倍增长，从这篇社论的角度来看，我们可以认为这是积极的。最近，Chapman、Cully、Kosiol、Macht、Chapman、Fitzgerald和Gertsen (2020, p. 1030)也强调使用可持续发展目标来衡量他们所谓的“现实世界的研究影响”。[…就大学而言，它们出现在各级教育的讨论中，并已成为泰晤士高等教育(the)排名(the University -IRs, 2019, 2020)提出的评估高等教育机构的标准。
{"title":"Editorial: The research impact in management through the UN’s sustainable development goals","authors":"Flávio Hourneaux","doi":"10.1108/rausp-04-2021-252","DOIUrl":"https://doi.org/10.1108/rausp-04-2021-252","url":null,"abstract":"[...]this series’ third and last piece dealt with problems and criticism on research impact (Sandes-Guimarães & Hourneaux Junior, 2021). [...]the discussion on defining, identifying and measuring Research impact in management has intensely increased lately. According to Macht, Chapman and Fitzgerald (2020), the number of publications about the SDGs in management journals has been multiplying since their launch the year before, which we can consider positive from this editorial’s perspective. Recently, Chapman, Cully, Kosiol, Macht, Chapman, Fitzgerald and Gertsen (2020, p. 1030) also emphasised the use of SDGs to measure what they called “real-world Research Impact”. [...]regarding universities, they are present in the discussions on education at all levels and had been turned into the criteria for evaluating higher education institutions, as proposed by the Times Higher Education (THE) ranking (THE University -IRs, 2019, 2020).","PeriodicalId":43400,"journal":{"name":"RAUSP Management Journal","volume":" ","pages":""},"PeriodicalIF":2.0,"publicationDate":"2021-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43529560","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-31DOI: 10.1108/RAUSP-10-2020-0248
Márcia Maria Garçon, V. Nassif
Purpose Social entrepreneurship (SE) presents specificities that the entrepreneur must address. Entrepreneurial intention (EI) and entrepreneurial orientation (EO) in SE should reflect specific characteristics of behavior. The purpose of this study is to identify the intention of Brazilian university students to undertake SE, having individual social EO (individual entrepreneurial orientation (IEO)-social) as their predictive behavior. Design/methodology/approach This paper collected study data from Brazilian university students. To test the study’s hypotheses, this paper used confirmatory factor analysis, structural equation model, partial least squares and generalized linear regression model. Findings The results indicate that Brazilian university students positively respond to their intention to become social entrepreneurs in the future, regardless of gender, courses or types of universities. In line with the literature, IEO-Social proved to be a strong predictor of EI-social. Research limitations/implications This study was limited to understanding EI-social from IEO-Social. Besides, its sample is non-probabilistic, therefore, the findings of this study cannot be generalized. Practical implications The results encourage the inclusion of SE in entrepreneurial education programs. They guide the involvement of students from different areas of knowledge in activities aimed at higher education. Social implications Evidence indicates that including the SE theme in entrepreneurial education programs proves to be valuable for opening purposeful career opportunities for students. Originality/value The study contributes to eliminating the gap in studies on EI-social in Brazilian university students. It also offers the IEO-social scale, theoretically constructed and with superior psychometric quality.
{"title":"Entrepreneurship in social: Brazilian university students toward a career with purpose","authors":"Márcia Maria Garçon, V. Nassif","doi":"10.1108/RAUSP-10-2020-0248","DOIUrl":"https://doi.org/10.1108/RAUSP-10-2020-0248","url":null,"abstract":"\u0000Purpose\u0000Social entrepreneurship (SE) presents specificities that the entrepreneur must address. Entrepreneurial intention (EI) and entrepreneurial orientation (EO) in SE should reflect specific characteristics of behavior. The purpose of this study is to identify the intention of Brazilian university students to undertake SE, having individual social EO (individual entrepreneurial orientation (IEO)-social) as their predictive behavior.\u0000\u0000\u0000Design/methodology/approach\u0000This paper collected study data from Brazilian university students. To test the study’s hypotheses, this paper used confirmatory factor analysis, structural equation model, partial least squares and generalized linear regression model.\u0000\u0000\u0000Findings\u0000The results indicate that Brazilian university students positively respond to their intention to become social entrepreneurs in the future, regardless of gender, courses or types of universities. In line with the literature, IEO-Social proved to be a strong predictor of EI-social.\u0000\u0000\u0000Research limitations/implications\u0000This study was limited to understanding EI-social from IEO-Social. Besides, its sample is non-probabilistic, therefore, the findings of this study cannot be generalized.\u0000\u0000\u0000Practical implications\u0000The results encourage the inclusion of SE in entrepreneurial education programs. They guide the involvement of students from different areas of knowledge in activities aimed at higher education.\u0000\u0000\u0000Social implications\u0000Evidence indicates that including the SE theme in entrepreneurial education programs proves to be valuable for opening purposeful career opportunities for students.\u0000\u0000\u0000Originality/value\u0000The study contributes to eliminating the gap in studies on EI-social in Brazilian university students. It also offers the IEO-social scale, theoretically constructed and with superior psychometric quality.\u0000","PeriodicalId":43400,"journal":{"name":"RAUSP Management Journal","volume":" ","pages":""},"PeriodicalIF":2.0,"publicationDate":"2021-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43050215","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-31DOI: 10.1108/RAUSP-08-2020-0193
N. Baptista, H. Alves, J. Pinho
Purpose This paper aims to reinforce the arguments for applying the social support concept in social marketing. Design/methodology/approach This paper aims to conceptually outline the potential positive contribution of social support for social marketing practice as a tool to induce behavior change. Findings This paper focuses on the philosophical principle of social exchange, highlights the consumer-centered perspective of social marketing, which implies the natural evaluation of the social networks of influence and support and presents social support as a mechanism to induce long-term behavior change. Research limitations/implications No empirical (qualitative or quantitative) investigations were used to test the application of the concept in practical interventions. Practical implications This paper provides significant insights for intervention developers that can be used to program and theoretically justify future social marketing interventions applying the social support concept. Social implications Empirical research concluded for a positive relation between social support and human health and well-being. Thus, increasing the use of the concept in social marketing can serve to attain these social goals. Originality/value The concept of social support has gained considerable interest in the areas of behavioral medicine and health psychology. Despite such interest, it is still not clear how it can be approached in social marketing as there is a lack of conceptual literature discussing social support from a social marketing perspective, the number of social marketing interventions operationalizing the concept is limited and, till date, no research has focused in comprehensively establishing a theoretical rationale to operationalize the concept in social marketing.
{"title":"The case for social support in social marketing","authors":"N. Baptista, H. Alves, J. Pinho","doi":"10.1108/RAUSP-08-2020-0193","DOIUrl":"https://doi.org/10.1108/RAUSP-08-2020-0193","url":null,"abstract":"\u0000Purpose\u0000This paper aims to reinforce the arguments for applying the social support concept in social marketing.\u0000\u0000\u0000Design/methodology/approach\u0000This paper aims to conceptually outline the potential positive contribution of social support for social marketing practice as a tool to induce behavior change.\u0000\u0000\u0000Findings\u0000This paper focuses on the philosophical principle of social exchange, highlights the consumer-centered perspective of social marketing, which implies the natural evaluation of the social networks of influence and support and presents social support as a mechanism to induce long-term behavior change.\u0000\u0000\u0000Research limitations/implications\u0000No empirical (qualitative or quantitative) investigations were used to test the application of the concept in practical interventions.\u0000\u0000\u0000Practical implications\u0000This paper provides significant insights for intervention developers that can be used to program and theoretically justify future social marketing interventions applying the social support concept.\u0000\u0000\u0000Social implications\u0000Empirical research concluded for a positive relation between social support and human health and well-being. Thus, increasing the use of the concept in social marketing can serve to attain these social goals.\u0000\u0000\u0000Originality/value\u0000The concept of social support has gained considerable interest in the areas of behavioral medicine and health psychology. Despite such interest, it is still not clear how it can be approached in social marketing as there is a lack of conceptual literature discussing social support from a social marketing perspective, the number of social marketing interventions operationalizing the concept is limited and, till date, no research has focused in comprehensively establishing a theoretical rationale to operationalize the concept in social marketing.\u0000","PeriodicalId":43400,"journal":{"name":"RAUSP Management Journal","volume":" ","pages":""},"PeriodicalIF":2.0,"publicationDate":"2021-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47047383","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-31DOI: 10.1108/RAUSP-08-2020-0186
M. Akbar, L. Ndupu, J. French, Alison Lawson
Purpose This paper aims to develop and present a new planning framework of social marketing, known as consumer research, segmentation, design of the social programme, implementation, evaluation and sustainability (CSD-IES). Design/methodology/approach The proposed framework is based on recent theoretical developments in social marketing and is informed by the key strengths of existing social marketing planning approaches. Findings The CSD-IES planning framework incorporates emerging principles of social marketing. For example, sustainability in changed behaviour, ethical considerations in designing social marketing programmes, the need for continuous research to understand the changing needs of the priority audience during the programme and the need for explicit feedback mechanisms. Research limitations/implications The CSD-IES framework is a dynamic and flexible framework that guides social marketers, other practitioners and researchers to develop, implement and evaluate effective and sustainable social marketing programmes to influence or change specific behaviours based on available resources. Originality/value This paper makes an important contribution to social marketing theory and practice by integrating elements of behaviour maintenance, consideration of ethical perspectives and continuous feedback mechanisms in developing the CSD-IES framework, bringing it in line with the global consensus definition of social marketing.
{"title":"Social marketing: advancing a new planning framework to guide programmes","authors":"M. Akbar, L. Ndupu, J. French, Alison Lawson","doi":"10.1108/RAUSP-08-2020-0186","DOIUrl":"https://doi.org/10.1108/RAUSP-08-2020-0186","url":null,"abstract":"\u0000Purpose\u0000This paper aims to develop and present a new planning framework of social marketing, known as consumer research, segmentation, design of the social programme, implementation, evaluation and sustainability (CSD-IES).\u0000\u0000\u0000Design/methodology/approach\u0000The proposed framework is based on recent theoretical developments in social marketing and is informed by the key strengths of existing social marketing planning approaches.\u0000\u0000\u0000Findings\u0000The CSD-IES planning framework incorporates emerging principles of social marketing. For example, sustainability in changed behaviour, ethical considerations in designing social marketing programmes, the need for continuous research to understand the changing needs of the priority audience during the programme and the need for explicit feedback mechanisms.\u0000\u0000\u0000Research limitations/implications\u0000The CSD-IES framework is a dynamic and flexible framework that guides social marketers, other practitioners and researchers to develop, implement and evaluate effective and sustainable social marketing programmes to influence or change specific behaviours based on available resources.\u0000\u0000\u0000Originality/value\u0000This paper makes an important contribution to social marketing theory and practice by integrating elements of behaviour maintenance, consideration of ethical perspectives and continuous feedback mechanisms in developing the CSD-IES framework, bringing it in line with the global consensus definition of social marketing.\u0000","PeriodicalId":43400,"journal":{"name":"RAUSP Management Journal","volume":" ","pages":""},"PeriodicalIF":2.0,"publicationDate":"2021-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48424018","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-31DOI: 10.1108/RAUSP-10-2020-0247
Carolina Pantuza Vilar dos Santos, E. Lopes, J. C. Dias, André Gustavo Pereira de Andrade, C. Matos, R. Veiga
Based on the assumption of the service-dominant logic (S-D logic) that every exchange is service-for-service and on the relevance of the beneficiary’s role in the co-creation of value, this paper aims to investigate the effects of engagement in the context of social marketing, where the value proposition is an invitation to practice mindfulness.,A field experiment was carried out with 72 volunteers, using a pre-test/post-test control group design. The treatment applied was a set of strategies to increase the engagement of the participants to attain a better result in five dependent variables associated mainly with the benefits of mindfulness practice. Measurements were made from a profile analysis, and submitted to Mann-Whitney and t-tests.,A large effect of group and time factors were observed in the multivariate test, as well as differences in the co-creation of value between groups.,This study can contribute to stimulate experimental transdisciplinary research in humans, using concepts from S-D logic and social marketing to promote positive behavioral change. This approach is probably more efficient at explaining and improving human behavior, given its complex nature.
{"title":"From social marketing and service-dominant logic to engagement in mindfulness practice: a field experiment","authors":"Carolina Pantuza Vilar dos Santos, E. Lopes, J. C. Dias, André Gustavo Pereira de Andrade, C. Matos, R. Veiga","doi":"10.1108/RAUSP-10-2020-0247","DOIUrl":"https://doi.org/10.1108/RAUSP-10-2020-0247","url":null,"abstract":"Based on the assumption of the service-dominant logic (S-D logic) that every exchange is service-for-service and on the relevance of the beneficiary’s role in the co-creation of value, this paper aims to investigate the effects of engagement in the context of social marketing, where the value proposition is an invitation to practice mindfulness.,A field experiment was carried out with 72 volunteers, using a pre-test/post-test control group design. The treatment applied was a set of strategies to increase the engagement of the participants to attain a better result in five dependent variables associated mainly with the benefits of mindfulness practice. Measurements were made from a profile analysis, and submitted to Mann-Whitney and t-tests.,A large effect of group and time factors were observed in the multivariate test, as well as differences in the co-creation of value between groups.,This study can contribute to stimulate experimental transdisciplinary research in humans, using concepts from S-D logic and social marketing to promote positive behavioral change. This approach is probably more efficient at explaining and improving human behavior, given its complex nature.","PeriodicalId":43400,"journal":{"name":"RAUSP Management Journal","volume":" ","pages":""},"PeriodicalIF":2.0,"publicationDate":"2021-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46920026","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-19DOI: 10.1108/RAUSP-04-2021-249
Luisa Veras de Sandes-Guimarães, Flávio Hourneaux
{"title":"Research impact – How to deal with it? Editorial impact series part 3","authors":"Luisa Veras de Sandes-Guimarães, Flávio Hourneaux","doi":"10.1108/RAUSP-04-2021-249","DOIUrl":"https://doi.org/10.1108/RAUSP-04-2021-249","url":null,"abstract":"","PeriodicalId":43400,"journal":{"name":"RAUSP Management Journal","volume":"56 1","pages":"2-8"},"PeriodicalIF":2.0,"publicationDate":"2021-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48807669","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-10DOI: 10.1108/RAUSP-06-2020-0131
F. Mariutti, Janaina de Moura Engracia Giraldi
Purpose The purpose of this paper is two-fold: to expand the understanding of brand equity for places (e.g. countries, regions or cities) and propose two frameworks to increase its value. Design/methodology/approach By interviewing international participants, this study was exploratory and interpretative; thematic analysis was performed for a broader understanding about place brand equity. Findings The Roadmap of Brand Equity is provided by proposing three “pathways” founded on core value drivers as “road signs” (potential influences or main variables of the value of a place brand), which are required to be strategically monitored and aligned to place branding activities to enhance the value of a city, region or country. Value drivers of place brand equity and the roadmap of place brand equity are proposed through the figures. Research limitations/implications A natural progression of this study is the investigation of place brand equity by applying statistical procedures for measuring places. Due to specific locations’ (often) unfavorable and threatening reputations worldwide, the key value-drivers (government initiatives, stakeholders' perceptions, residents’ engagement, news media, social media and real data indexes) are noted as influential partakers – either separated or combined – when analyzing their brand equity. Practical implications Both proposed archetypes suggest applications for several co-creators involved in public or private places, which can be beneficial for both emerging and non-emerging countries, regions or cities. Furthermore, both may be applied to the analysis of other places (e.g. universities, schools, museums, public squares, airports, hospitals, etc.). Social implications This study may inspire planning and actions for public policies, including private partnerships, government initiatives and practical endeavors. Originality/value This is one of the first studies to perform an analysis of brand equity of places under a qualitative approach and to propose strategical frameworks for both research and practice.
{"title":"Branding cities, regions and countries: the roadmap of place brand equity","authors":"F. Mariutti, Janaina de Moura Engracia Giraldi","doi":"10.1108/RAUSP-06-2020-0131","DOIUrl":"https://doi.org/10.1108/RAUSP-06-2020-0131","url":null,"abstract":"\u0000Purpose\u0000The purpose of this paper is two-fold: to expand the understanding of brand equity for places (e.g. countries, regions or cities) and propose two frameworks to increase its value.\u0000\u0000\u0000Design/methodology/approach\u0000By interviewing international participants, this study was exploratory and interpretative; thematic analysis was performed for a broader understanding about place brand equity.\u0000\u0000\u0000Findings\u0000The Roadmap of Brand Equity is provided by proposing three “pathways” founded on core value drivers as “road signs” (potential influences or main variables of the value of a place brand), which are required to be strategically monitored and aligned to place branding activities to enhance the value of a city, region or country. Value drivers of place brand equity and the roadmap of place brand equity are proposed through the figures.\u0000\u0000\u0000Research limitations/implications\u0000A natural progression of this study is the investigation of place brand equity by applying statistical procedures for measuring places. Due to specific locations’ (often) unfavorable and threatening reputations worldwide, the key value-drivers (government initiatives, stakeholders' perceptions, residents’ engagement, news media, social media and real data indexes) are noted as influential partakers – either separated or combined – when analyzing their brand equity.\u0000\u0000\u0000Practical implications\u0000Both proposed archetypes suggest applications for several co-creators involved in public or private places, which can be beneficial for both emerging and non-emerging countries, regions or cities. Furthermore, both may be applied to the analysis of other places (e.g. universities, schools, museums, public squares, airports, hospitals, etc.).\u0000\u0000\u0000Social implications\u0000This study may inspire planning and actions for public policies, including private partnerships, government initiatives and practical endeavors.\u0000\u0000\u0000Originality/value\u0000This is one of the first studies to perform an analysis of brand equity of places under a qualitative approach and to propose strategical frameworks for both research and practice.\u0000","PeriodicalId":43400,"journal":{"name":"RAUSP Management Journal","volume":" ","pages":""},"PeriodicalIF":2.0,"publicationDate":"2021-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48224972","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-10DOI: 10.1108/RAUSP-03-2020-0060
Abhilasha Dixit, Y. Upadhyay
Purpose In the backdrop of job demands-resources model, the purpose of this paper is to investigate the effect of selected job resources (job autonomy and rewards and recognition) and job demands (problem with work) on innovative work behaviour through the mediation of employee engagement in the higher education sector of India. Design/methodology/approach The sample consists of randomly selected 275 teachers from higher education institutions from a city in India. This study used PLS-SEM for data analysis. Findings The results suggest that employee engagement associates closely with innovative work behaviour. Job autonomy, one of the resources, affects innovative work behaviour directly and its effect does not move via employee engagement. Further, reward and recognition does not impact innovative work behaviour directly, rather, its effect moves through employee engagement. Finally, the work suggests that employee engagement mediates between selected job resources and job demands and innovative work behaviour. Research limitations/implications This study can be extended to include more demands and resources which are unique to academic institutions. For example, a transparent career path to all teachers or a high-octane research culture can serve as a boon. Additionally, their interaction effect can also be studied. The present study being a cross-sectional study, at best, offers a snap-shot view of relationship among the variables. Practical implications This study shall help organizations to use job resources and job demands to enhance teachers’ engagement and innovative work behaviour. Specifically, results of this study offer a reason to academic institutions to give more autonomy and rewards to their teachers to eke out innovative work behaviour. Social implications Firstly, this study will have a positive outcome for students who will be the prime beneficiaries of innovative work behaviour of teachers. Secondly, broadly the society and its constituents will get benefited by improvement in research outcomes. Originality/value The outcome of this study proposes that job autonomy and reward and recognition do not connect with employee engagement and innovative work behaviour in a known way.
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