One might assume that sport coaches are experts in coaching relationally as they do, after all, have to consider how their lieutenants work together in any given practice. If true, then coach developers, who coach the coaches, might be thought of as superior experts in relational provision. If also true, then a relational inquiry into coach education programmes is necessary for conceptualising learning. But previous conceptualisations of learning have neither considered relational analyses nor viewed learning as something that is not derivative from the coach. In this article, I examine how materials participate in and the ways materiality shapes two coach developers’ practices. Methodologically, I draw inspiration from actor-network theory, which is a sociomaterial approach that focuses on the relations of humans and nonhumans in practices. Methods include the ‘interview to the double’ ( Nicolini 2009 ), followed by observations during two level one coach education programmes: children and youth. Two vignettes of cones and the CD-ROM describe how social and material relations come together and shape coach developers’ practices in surprising and unexpected ways. The coach developers grappled with their ‘educator’ role so that coaches were better prepared to articulate the materiality of practices. Based on my analysis, I conclude by making a case for a material engagement with coach development.
{"title":"The ‘Lieutenants’ of Coaching: How Materiality Shapes Coach Developers’ Practices","authors":"J. Maclean","doi":"10.3366/soma.2021.0355","DOIUrl":"https://doi.org/10.3366/soma.2021.0355","url":null,"abstract":"One might assume that sport coaches are experts in coaching relationally as they do, after all, have to consider how their lieutenants work together in any given practice. If true, then coach developers, who coach the coaches, might be thought of as superior experts in relational provision. If also true, then a relational inquiry into coach education programmes is necessary for conceptualising learning. But previous conceptualisations of learning have neither considered relational analyses nor viewed learning as something that is not derivative from the coach. In this article, I examine how materials participate in and the ways materiality shapes two coach developers’ practices. Methodologically, I draw inspiration from actor-network theory, which is a sociomaterial approach that focuses on the relations of humans and nonhumans in practices. Methods include the ‘interview to the double’ ( Nicolini 2009 ), followed by observations during two level one coach education programmes: children and youth. Two vignettes of cones and the CD-ROM describe how social and material relations come together and shape coach developers’ practices in surprising and unexpected ways. The coach developers grappled with their ‘educator’ role so that coaches were better prepared to articulate the materiality of practices. Based on my analysis, I conclude by making a case for a material engagement with coach development.","PeriodicalId":43420,"journal":{"name":"Somatechnics","volume":" ","pages":""},"PeriodicalIF":0.9,"publicationDate":"2021-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42981459","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Queer Embodiment: Monstrosity, Medical Violence, and Intersex Experience Lincoln: University of Nebraska Press, 2019 (ISBN 978-0-8032-9593-3) Reviewed by Shannon Dea, 2019 Shannon Dea is a Professor of Philosophy and of Gender and Social Justice at the University of Waterloo, Canada. She is the author of Beyond the Binary: Thinking about Sex and Gender (Broadview, 2016), of "Dispatches on Academic Freedom," a monthly online column in University Affairs, and of numerous articles and book chapters. Her current book project is Academic Freedom in a Non-Ideal World. Shannon lives and works on the traditional territory of the Neutral, Anishinaabe, and Haudenosaunee peoples. Quote: The book's impressive pluralism supports rather than distracts from the book's core argument that attending to intersex experience helps us to conceive gender as creative instead of limiting, a conceptual shift that "recognizes the ability of monstrous reclamation to disrupt and denaturalize heterosexist, cissexist, Eurocentric hierarchy" In Queer Embodiment, Hilary Malatino argues that intersex corporeality points to an understanding of sex and gender that resists demarcations of "inside" and "outside." Appropriately enough, the book itself straddles scholarly areas and approaches. It is, most straightforwardly, a contribution to the emerging field of critical intersex studies. However, Malatino's approach also ranges with considerable authority across several cognate disciplines: gender studies, queer studies, philosophy, medical humanities, and political theory.
{"title":"Hil Malatino, Queer Embodiment: Monstrosity, Medical Violence, and Intersex Experience","authors":"R. Hurst","doi":"10.3366/soma.2021.0357","DOIUrl":"https://doi.org/10.3366/soma.2021.0357","url":null,"abstract":"Queer Embodiment: Monstrosity, Medical Violence, and Intersex Experience Lincoln: University of Nebraska Press, 2019 (ISBN 978-0-8032-9593-3) Reviewed by Shannon Dea, 2019 Shannon Dea is a Professor of Philosophy and of Gender and Social Justice at the University of Waterloo, Canada. She is the author of Beyond the Binary: Thinking about Sex and Gender (Broadview, 2016), of \"Dispatches on Academic Freedom,\" a monthly online column in University Affairs, and of numerous articles and book chapters. Her current book project is Academic Freedom in a Non-Ideal World. Shannon lives and works on the traditional territory of the Neutral, Anishinaabe, and Haudenosaunee peoples. Quote: The book's impressive pluralism supports rather than distracts from the book's core argument that attending to intersex experience helps us to conceive gender as creative instead of limiting, a conceptual shift that \"recognizes the ability of monstrous reclamation to disrupt and denaturalize heterosexist, cissexist, Eurocentric hierarchy\" In Queer Embodiment, Hilary Malatino argues that intersex corporeality points to an understanding of sex and gender that resists demarcations of \"inside\" and \"outside.\" Appropriately enough, the book itself straddles scholarly areas and approaches. It is, most straightforwardly, a contribution to the emerging field of critical intersex studies. However, Malatino's approach also ranges with considerable authority across several cognate disciplines: gender studies, queer studies, philosophy, medical humanities, and political theory.","PeriodicalId":43420,"journal":{"name":"Somatechnics","volume":" ","pages":""},"PeriodicalIF":0.9,"publicationDate":"2021-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42203576","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
S. Fullagar, A. Pavlidis, A. Hickey-Moody, Julia E. Coffey
This article explores qualitative research methods that employ materiality and movement, images and body mapping to access research participant knowledges. We examine a methodologies workshop that we co-facilitated for academics and postgraduates. We position the workshop as a research assemblage, through which we facilitated four different methodological ‘moves’, to borrow from Barad's (2007) notion of ‘cuts’, to invite learning-knowing through the movement of affect. These embodied methodologies included: moving-writing sport, digital photovoice, movement improvisation, and body mapping somatic movement. Workshop participants were invited to experiment with each method as a means of engaging with tacit, or difficult to articulate knowledges. By exploring what these embodied ‘moves’ do to our ways of knowing, we traced the affective relations that entangle human and nonhuman worlds, self and others, researcher and researched through the workshop intra-actions. Our accounts of each method are diffracted through affective relations as we attune to bodies, vulnerabilities, openings, objects, texts, thoughts, surfaces, and senses, as means of (un)learning together. We articulate the kinds of productive (un)learning that moved us in different ways, and how embodied, feminist new materialist approaches might contribute to defamiliarised approaches to research.
{"title":"Embodied Movement as Method: Attuning to Affect as Feminist Experimentation","authors":"S. Fullagar, A. Pavlidis, A. Hickey-Moody, Julia E. Coffey","doi":"10.3366/soma.2021.0350","DOIUrl":"https://doi.org/10.3366/soma.2021.0350","url":null,"abstract":"This article explores qualitative research methods that employ materiality and movement, images and body mapping to access research participant knowledges. We examine a methodologies workshop that we co-facilitated for academics and postgraduates. We position the workshop as a research assemblage, through which we facilitated four different methodological ‘moves’, to borrow from Barad's (2007) notion of ‘cuts’, to invite learning-knowing through the movement of affect. These embodied methodologies included: moving-writing sport, digital photovoice, movement improvisation, and body mapping somatic movement. Workshop participants were invited to experiment with each method as a means of engaging with tacit, or difficult to articulate knowledges. By exploring what these embodied ‘moves’ do to our ways of knowing, we traced the affective relations that entangle human and nonhuman worlds, self and others, researcher and researched through the workshop intra-actions. Our accounts of each method are diffracted through affective relations as we attune to bodies, vulnerabilities, openings, objects, texts, thoughts, surfaces, and senses, as means of (un)learning together. We articulate the kinds of productive (un)learning that moved us in different ways, and how embodied, feminist new materialist approaches might contribute to defamiliarised approaches to research.","PeriodicalId":43420,"journal":{"name":"Somatechnics","volume":" ","pages":""},"PeriodicalIF":0.9,"publicationDate":"2021-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44852679","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Since its inception in 1997, the Women's Professional Basketball Association (WNBA) has attempted to present itself as a highly professional sport. With the advantage of its relationship with the successful and established men's National Basketball Association (NBA), the WNBA was able to play in the same arenas immediately, and this included all the trappings of American professional sport, including music, lights, a ‘Jumbotron’, and half-time entertainment. However, there are important distinctions between the material environments of men's and women's sport, and this has contributed to WNBA games being perceived as unpopular and uneventful. Much of the research on the WNBA has largely focused on the discourses of heteronormativity and gender that structure the league, however by drawing on a new materialist lens and examining the affective forces that circulate the arena, we are better able to understand the WNBA game as an assemblage that develops through the relationship of various material and discursive elements. This article explores the rhizomatic flows of affect that circulate the arena, creating the professional sport spectacle and the stadium assemblage, while highlighting the affective forces of non-human materials, space, and the built environment. It draws upon my ethnographic research with a WNBA team – pseudonymously called the Ravens – and their experience with various arenas, each of which have different histories, stadiums, facilities, entertainment, and relationships to NBA teams. It examines the way in which an affective response is deliberately designed and generated, as the built environment, production values, the crowd, and players’ bodies work together to create an arena experience that can either be professional and exciting, or lacklustre and limiting, which in turn can either help or hinder the physical capabilities of WNBA players, and which can direct the ‘feel of the game’ itself.
{"title":"Skin in the Game: Affect, Materiality, and the WNBA Arena","authors":"Georgia Munro-Cook","doi":"10.3366/soma.2021.0356","DOIUrl":"https://doi.org/10.3366/soma.2021.0356","url":null,"abstract":"Since its inception in 1997, the Women's Professional Basketball Association (WNBA) has attempted to present itself as a highly professional sport. With the advantage of its relationship with the successful and established men's National Basketball Association (NBA), the WNBA was able to play in the same arenas immediately, and this included all the trappings of American professional sport, including music, lights, a ‘Jumbotron’, and half-time entertainment. However, there are important distinctions between the material environments of men's and women's sport, and this has contributed to WNBA games being perceived as unpopular and uneventful. Much of the research on the WNBA has largely focused on the discourses of heteronormativity and gender that structure the league, however by drawing on a new materialist lens and examining the affective forces that circulate the arena, we are better able to understand the WNBA game as an assemblage that develops through the relationship of various material and discursive elements. This article explores the rhizomatic flows of affect that circulate the arena, creating the professional sport spectacle and the stadium assemblage, while highlighting the affective forces of non-human materials, space, and the built environment. It draws upon my ethnographic research with a WNBA team – pseudonymously called the Ravens – and their experience with various arenas, each of which have different histories, stadiums, facilities, entertainment, and relationships to NBA teams. It examines the way in which an affective response is deliberately designed and generated, as the built environment, production values, the crowd, and players’ bodies work together to create an arena experience that can either be professional and exciting, or lacklustre and limiting, which in turn can either help or hinder the physical capabilities of WNBA players, and which can direct the ‘feel of the game’ itself.","PeriodicalId":43420,"journal":{"name":"Somatechnics","volume":" ","pages":""},"PeriodicalIF":0.9,"publicationDate":"2021-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44444936","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
As a starting point, this article looks at the nexus between New Materialisms and Indigenous Studies, concluding that the New Materialists' almost entire failure to interact with Indigenous knowledges and scholarship whilst employing the nomenclature ‘new’, is merely another over-exaggerated example of western claims to knowledge itself. The majority of the article discusses Indigenous Materialisms more specifically, introducing a new framework for defining eras of colonialism, namely ‘sovereignty colonialism’, ‘biopolitical’ or ‘disciplinary colonialism’, and ‘ security colonialism’. In the final third of the article, I focus on ‘biopolitical’ or ‘disciplinary colonialism’ in particular, fleshing out notions such as Indigenous materiality preceding thought, the materialism of colonisation including colonial sport, and the agency of Indigenous bodies to resist.
{"title":"Indigenous Materialisms and Disciplinary Colonialism","authors":"B. Hokowhitu","doi":"10.3366/soma.2021.0349","DOIUrl":"https://doi.org/10.3366/soma.2021.0349","url":null,"abstract":"As a starting point, this article looks at the nexus between New Materialisms and Indigenous Studies, concluding that the New Materialists' almost entire failure to interact with Indigenous knowledges and scholarship whilst employing the nomenclature ‘new’, is merely another over-exaggerated example of western claims to knowledge itself. The majority of the article discusses Indigenous Materialisms more specifically, introducing a new framework for defining eras of colonialism, namely ‘sovereignty colonialism’, ‘biopolitical’ or ‘disciplinary colonialism’, and ‘ security colonialism’. In the final third of the article, I focus on ‘biopolitical’ or ‘disciplinary colonialism’ in particular, fleshing out notions such as Indigenous materiality preceding thought, the materialism of colonisation including colonial sport, and the agency of Indigenous bodies to resist.","PeriodicalId":43420,"journal":{"name":"Somatechnics","volume":" ","pages":""},"PeriodicalIF":0.9,"publicationDate":"2021-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43827941","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In this article we elucidate our understanding of the utility of a particular posthumanist lens to expose the fragility of compulsory ablebodiedness. Compulsory ablebodiedness is a central tool of crip theory that shows us how society reproduces disability as an expression of an ableist ideology. This positions those perceived as having ‘less-than-able’ bodies and minds as subaltern. Adopting our methodological position from crip theory, we explore how dis§abled bodies are co-produced along with the environments in which they pursue sport. Interpreting ethnographic data with, in, and around dis§abled bodies, we examine their lived realities and performed identities as biopolitical assemblages that are, at one and the same time, both subject and object in a state of what we term complex dis§able embodiment. The article begins by acknowledging the existence of disablism while also exploring the ideology of ableism, which leads to the social marginalisation of nonnormative bodies. We then articulate dis§ability as a choregraphed tango in which bodies and their environments are co-constituted, before cripping ableism in and through three manifestations of dis§abled sporting bodies. The end goal is to facilitate the celebration of nonnormativity as a positive expression of the plurality of human existence.
{"title":"Cripping the Dis§abled Body: Doing the Posthuman Tango in, through and around Sport","authors":"P. Howe, Carla Filomena Silva","doi":"10.3366/soma.2021.0348","DOIUrl":"https://doi.org/10.3366/soma.2021.0348","url":null,"abstract":"In this article we elucidate our understanding of the utility of a particular posthumanist lens to expose the fragility of compulsory ablebodiedness. Compulsory ablebodiedness is a central tool of crip theory that shows us how society reproduces disability as an expression of an ableist ideology. This positions those perceived as having ‘less-than-able’ bodies and minds as subaltern. Adopting our methodological position from crip theory, we explore how dis§abled bodies are co-produced along with the environments in which they pursue sport. Interpreting ethnographic data with, in, and around dis§abled bodies, we examine their lived realities and performed identities as biopolitical assemblages that are, at one and the same time, both subject and object in a state of what we term complex dis§able embodiment. The article begins by acknowledging the existence of disablism while also exploring the ideology of ableism, which leads to the social marginalisation of nonnormative bodies. We then articulate dis§ability as a choregraphed tango in which bodies and their environments are co-constituted, before cripping ableism in and through three manifestations of dis§abled sporting bodies. The end goal is to facilitate the celebration of nonnormativity as a positive expression of the plurality of human existence.","PeriodicalId":43420,"journal":{"name":"Somatechnics","volume":" ","pages":""},"PeriodicalIF":0.9,"publicationDate":"2021-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49291810","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The physical, material body and its associations have taken primacy during these extraordinary times. Throughout the COVID-19 pandemic, legions of public health officials, pharma-entrepreneurs, and political intermediaries from around the world have fixed their complexes upon the living body and its varying scales of inter-relatedness. As the global pandemic has evolved, the body has been increasingly rendered visible, quantifiable, relational, traceable, transmissive, vulnerable, and abject. The pandemic body - rife with biological and onto-epistemological contingencies - has been thrust into a paradoxical state of fixity and uncertainty. It is the site of individuated fixation - made into object of (bio)political inquiry and control;at once a complex node of communitas and immunitas. It has been surveilled and technologized in increments of six-foot spacings, single-unit mask adornments, and 95% success rates. However, amidst such COVID-spawned 'body shocks', as Margrit Shildrick (2019) might suggest, the frames by which we as scientists and philosophers have come to know the body, and to embody that knowledge, have very much been unsettled (see Thorpe, Brice, & Clark 2021). The pandemic has forced us to rethink the relatedness of the body - to other bodies, to vulnerable bodies, to the population as a whole, to particulate matter, to the state and its medical-industrial-complexes. We have been forced to reimagine how bodies move, how movement is relative, how we breath, and where we can stand or walk or travel or live.
{"title":"Sport, Physical Culture, and New Materialisms","authors":"Joshua I. Newman, H. Thorpe","doi":"10.3366/soma.2021.0347","DOIUrl":"https://doi.org/10.3366/soma.2021.0347","url":null,"abstract":"The physical, material body and its associations have taken primacy during these extraordinary times. Throughout the COVID-19 pandemic, legions of public health officials, pharma-entrepreneurs, and political intermediaries from around the world have fixed their complexes upon the living body and its varying scales of inter-relatedness. As the global pandemic has evolved, the body has been increasingly rendered visible, quantifiable, relational, traceable, transmissive, vulnerable, and abject. The pandemic body - rife with biological and onto-epistemological contingencies - has been thrust into a paradoxical state of fixity and uncertainty. It is the site of individuated fixation - made into object of (bio)political inquiry and control;at once a complex node of communitas and immunitas. It has been surveilled and technologized in increments of six-foot spacings, single-unit mask adornments, and 95% success rates. However, amidst such COVID-spawned 'body shocks', as Margrit Shildrick (2019) might suggest, the frames by which we as scientists and philosophers have come to know the body, and to embody that knowledge, have very much been unsettled (see Thorpe, Brice, & Clark 2021). The pandemic has forced us to rethink the relatedness of the body - to other bodies, to vulnerable bodies, to the population as a whole, to particulate matter, to the state and its medical-industrial-complexes. We have been forced to reimagine how bodies move, how movement is relative, how we breath, and where we can stand or walk or travel or live.","PeriodicalId":43420,"journal":{"name":"Somatechnics","volume":" ","pages":""},"PeriodicalIF":0.9,"publicationDate":"2021-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46297294","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Non-invasive cosmetic treatments are increasingly popular, and the cosmetic skincare industry is currently experiencing growth at a global scale. Men are reported to constitute a growing consumer segment of this emerging market and accordingly, men are being targeted in the marketing of cosmetic skincare clinics (International Society of Aesthetic Plastic Surgery 2018). On clinic websites, content is emerging as “especially for men”. This feeds into the contemporary phenomena that men's bodies are increasingly visible through a range of lifestyle industries such as fashion, fitness, tattooing, and grooming ( Bordo 1999 , Gill et al. 2005 , Hakim 2019 ). Men have, in Western culture, traditionally been expected to take on a ‘functional, aloof and distanced’ relationship to their bodies ( Coffey 2016 ). In this article, I explore how masculinity and embodiment are negotiated in the online marketing of men's cosmetic treatments, as the male body is increasingly imagined as susceptible to cosmetic enhancement. Inspired by the somatechnical framework, I analyse the website marketing of three leading Danish cosmetic skincare clinics: Aglaia-klinikken, N'age, and DermoCosmetic. I argue that masculinity here is negotiated and produced as ambiguous, configuring between emergent and hegemonic forms ( Inhorn and Wentzell 2011 ). I draw on relevant theories of masculinity, to show how masculinity is produced as both effeminophobic and hegemonic, as well as inclusive and neoliberal ( Sedgwick 1991 , Connell 1995 , Anderson 2009 , Hakim 2019 ). I continue to argue that masculinity emerges around three prevalent connection points in the marketing: anger, career and the masculine face. I discuss the generative and disciplining trajectories of these configurations and the possibilities of (un)becoming they entail for men, as they continue to engage with these emerging medical technologies of appearance enhancement.
{"title":"‘Men don't do Botox, they do Brotox’ – Emerging Configurations of Masculinity in the Marketing of Cosmetic Treatments Online","authors":"Signe Rom Rasmussen","doi":"10.3366/SOMA.2021.0338","DOIUrl":"https://doi.org/10.3366/SOMA.2021.0338","url":null,"abstract":"Non-invasive cosmetic treatments are increasingly popular, and the cosmetic skincare industry is currently experiencing growth at a global scale. Men are reported to constitute a growing consumer segment of this emerging market and accordingly, men are being targeted in the marketing of cosmetic skincare clinics (International Society of Aesthetic Plastic Surgery 2018). On clinic websites, content is emerging as “especially for men”. This feeds into the contemporary phenomena that men's bodies are increasingly visible through a range of lifestyle industries such as fashion, fitness, tattooing, and grooming ( Bordo 1999 , Gill et al. 2005 , Hakim 2019 ). Men have, in Western culture, traditionally been expected to take on a ‘functional, aloof and distanced’ relationship to their bodies ( Coffey 2016 ). In this article, I explore how masculinity and embodiment are negotiated in the online marketing of men's cosmetic treatments, as the male body is increasingly imagined as susceptible to cosmetic enhancement. Inspired by the somatechnical framework, I analyse the website marketing of three leading Danish cosmetic skincare clinics: Aglaia-klinikken, N'age, and DermoCosmetic. I argue that masculinity here is negotiated and produced as ambiguous, configuring between emergent and hegemonic forms ( Inhorn and Wentzell 2011 ). I draw on relevant theories of masculinity, to show how masculinity is produced as both effeminophobic and hegemonic, as well as inclusive and neoliberal ( Sedgwick 1991 , Connell 1995 , Anderson 2009 , Hakim 2019 ). I continue to argue that masculinity emerges around three prevalent connection points in the marketing: anger, career and the masculine face. I discuss the generative and disciplining trajectories of these configurations and the possibilities of (un)becoming they entail for men, as they continue to engage with these emerging medical technologies of appearance enhancement.","PeriodicalId":43420,"journal":{"name":"Somatechnics","volume":" ","pages":""},"PeriodicalIF":0.9,"publicationDate":"2021-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48505054","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：