Pub Date : 2022-12-23DOI: 10.48048/asi.2023.258105
Narupon Duangwises, P. Jackson
This article details the masculine imaging of young male nude models. They posed for the homoerotic photos published in Thai gay magazines from the 1980s to the early 2010s, analyzing how these images reflected patterns of male homosexual desire. We consider how Thai gay men perceived these masculine images and how the representation of male nudity responded to and sustained Thai gay men’s sexual imaginations. It is not only the textual forms of discourse in the articles published in Thai gay magazines that tell us about the country’s gay culture and history. The images of the naked men photographed in these magazines tell us much about the culture of masculinity in Thailand, and the roles of media and the market in the formation and evolution of Thai gay culture. Drawing on visual sources, we investigate the relationships between male nudity, homoeroticism, and gay men as they were linked to one another in the consumer culture that formed the matrix within which modern Thai gay identity evolved over the three decades from the 1980s to the 2010s. Five male body types are identified in gay Thai magazines across the three-decade period of this study: the natural body, the muscular body, the metrosexual body, the full-frontal nude body, and the male body with tattoos and earrings. We explore the cultural and social contexts behind these homoerotic relations and the changing representations of the masculinity of the Thai male body. This article details Thai gay men’s desire for masculine sexual partners, drawing on the images in gay magazines to gain insight into the changing types of masculinity that Thai gay men have regarded as sexually desirable across recent decades.
{"title":"Evolving Thai Homoeroticism, Male Nudity, and Multiple Masculinities in Gay Magazines Since the 1980s-2010s","authors":"Narupon Duangwises, P. Jackson","doi":"10.48048/asi.2023.258105","DOIUrl":"https://doi.org/10.48048/asi.2023.258105","url":null,"abstract":"This article details the masculine imaging of young male nude models. They posed for the homoerotic photos published in Thai gay magazines from the 1980s to the early 2010s, analyzing how these images reflected patterns of male homosexual desire. We consider how Thai gay men perceived these masculine images and how the representation of male nudity responded to and sustained Thai gay men’s sexual imaginations. It is not only the textual forms of discourse in the articles published in Thai gay magazines that tell us about the country’s gay culture and history. The images of the naked men photographed in these magazines tell us much about the culture of masculinity in Thailand, and the roles of media and the market in the formation and evolution of Thai gay culture. Drawing on visual sources, we investigate the relationships between male nudity, homoeroticism, and gay men as they were linked to one another in the consumer culture that formed the matrix within which modern Thai gay identity evolved over the three decades from the 1980s to the 2010s. Five male body types are identified in gay Thai magazines across the three-decade period of this study: the natural body, the muscular body, the metrosexual body, the full-frontal nude body, and the male body with tattoos and earrings. We explore the cultural and social contexts behind these homoerotic relations and the changing representations of the masculinity of the Thai male body. This article details Thai gay men’s desire for masculine sexual partners, drawing on the images in gay magazines to gain insight into the changing types of masculinity that Thai gay men have regarded as sexually desirable across recent decades.","PeriodicalId":43547,"journal":{"name":"SOJOURN-Journal of Social Issues in Southeast Asia","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2022-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80366450","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-23DOI: 10.48048/asi.2023.254160
Ruimeng Zhang, Noparat Tananuraksakul
This study aimed to investigate the Chinese undergraduate students’ attitudes toward learning an online English course through MOOC from affective, behavioral and cognitive dimensions and whether MOOC features and Chinese cultural values influenced their attitudes. The quantitative results, collected from 380 Chinese students at a private university in Beijing selected through stratified random sampling, revealed that they had positive attitudes toward learning the online English course from both three dimensions at a high level and that both MOOC features and Chinese cultural values influenced their positive attitudes at a high level. The qualitative findings, garnered from 18 of them, also supported the quantitative results in that the students preferred studying English on asynchronous and synchronous platforms, providing them with their own learning space, non-face-to-face communication with the lecturer, and a cultural sense of face keeping, concurrently allowing them to learn online English actively and perceptually improve their English skills. Valuable insights for Chinese lecturers of English were provided and replicated studies in different contexts were recommended for future research.
{"title":"A Study of Chinese Undergraduate Students’ Attitudes toward Learning an Online English Course through MOOC at a Private University in Beijing","authors":"Ruimeng Zhang, Noparat Tananuraksakul","doi":"10.48048/asi.2023.254160","DOIUrl":"https://doi.org/10.48048/asi.2023.254160","url":null,"abstract":"This study aimed to investigate the Chinese undergraduate students’ attitudes toward learning an online English course through MOOC from affective, behavioral and cognitive dimensions and whether MOOC features and Chinese cultural values influenced their attitudes. The quantitative results, collected from 380 Chinese students at a private university in Beijing selected through stratified random sampling, revealed that they had positive attitudes toward learning the online English course from both three dimensions at a high level and that both MOOC features and Chinese cultural values influenced their positive attitudes at a high level. The qualitative findings, garnered from 18 of them, also supported the quantitative results in that the students preferred studying English on asynchronous and synchronous platforms, providing them with their own learning space, non-face-to-face communication with the lecturer, and a cultural sense of face keeping, concurrently allowing them to learn online English actively and perceptually improve their English skills. Valuable insights for Chinese lecturers of English were provided and replicated studies in different contexts were recommended for future research.","PeriodicalId":43547,"journal":{"name":"SOJOURN-Journal of Social Issues in Southeast Asia","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2022-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78505975","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-10DOI: 10.48048/asi.2023.254430
S. Densumite
The effect of democracy on economic growth receives excellent attention in theoretical and empirical studies. However, much-existing literature provides conflicting views of democracy on economic growth. For this reason, this paper aims to empirically investigate the relationship between democracy and economic growth in thirty-three countries from 2010 to 2020. This paper examines this relationship in the context of the panel data framework. The study investigates the relationship by employing Panel unit root, cointegration tests, and panel vector error correction model (VECM) methodology associated with Wald test approaches. The preliminary empirical results show that democracy has a positive effect on growth. Furthermore, a long-run causality runs from democracy to real GDP, and both variables are cointegrated. The results conclude that a well-functioning political system by upgrading democratic accountability can positively contribute to a higher economic growth rate.
{"title":"The Relationship between Democracy and Economic Growth: An Empirical Analysis","authors":"S. Densumite","doi":"10.48048/asi.2023.254430","DOIUrl":"https://doi.org/10.48048/asi.2023.254430","url":null,"abstract":"The effect of democracy on economic growth receives excellent attention in theoretical and empirical studies. However, much-existing literature provides conflicting views of democracy on economic growth. For this reason, this paper aims to empirically investigate the relationship between democracy and economic growth in thirty-three countries from 2010 to 2020. This paper examines this relationship in the context of the panel data framework. The study investigates the relationship by employing Panel unit root, cointegration tests, and panel vector error correction model (VECM) methodology associated with Wald test approaches. The preliminary empirical results show that democracy has a positive effect on growth. Furthermore, a long-run causality runs from democracy to real GDP, and both variables are cointegrated. The results conclude that a well-functioning political system by upgrading democratic accountability can positively contribute to a higher economic growth rate.","PeriodicalId":43547,"journal":{"name":"SOJOURN-Journal of Social Issues in Southeast Asia","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2022-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79584535","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-10DOI: 10.48048/asi.2023.254655
Kamonlaya Phoruean, Ajirapa Pienkhuntod
The purposes of this study were: 1) to investigate the social protection by civil society organizations (CSOs) provided for vulnerable gender-diverse persons (LGBTQ+) 2), to compare the social protection of vulnerable gender-diverse persons (LGBTQ+) by the formal CSOs and informal CSOs. This research collected information by using the in-depth interview method. There were 7 key informants in total, and they were selected from the formal CSOs and informal CSOs operating in Isan. The gathered information was analyzed according to the thematic analysis approach. The research findings indicated that CSOs provided social protection for the vulnerable LGBTQ+ in Isan via 6 types of social protection: 1) Counselling, 2) Health and sexually transmitted diseases check-up service, 3) Coordination and liaison, 4) Presentation and dissemination of information, 5) Distribution of charitable donations, and 6) Finding the employment opportunities. Each organization engaged in social protection differently, depending on the main organizational objective and personnel’s specialization. An organization usually cannot provide all types. Furthermore, the study also found similarities and differences between social protection by formal and informal CSOs in seven domains: personnel, funds, resources (equipment/skill/knowledge), connection and network with other organizations, areas of operation, methods of reaching the target group, and government support.
{"title":"Civil Society Organizations and Social Protection of Vulnerable Gender-diverse Persons (LGBTQ+) in Isan, Thailand","authors":"Kamonlaya Phoruean, Ajirapa Pienkhuntod","doi":"10.48048/asi.2023.254655","DOIUrl":"https://doi.org/10.48048/asi.2023.254655","url":null,"abstract":"The purposes of this study were: 1) to investigate the social protection by civil society organizations (CSOs) provided for vulnerable gender-diverse persons (LGBTQ+) 2), to compare the social protection of vulnerable gender-diverse persons (LGBTQ+) by the formal CSOs and informal CSOs. This research collected information by using the in-depth interview method. There were 7 key informants in total, and they were selected from the formal CSOs and informal CSOs operating in Isan. The gathered information was analyzed according to the thematic analysis approach. The research findings indicated that CSOs provided social protection for the vulnerable LGBTQ+ in Isan via 6 types of social protection: 1) Counselling, 2) Health and sexually transmitted diseases check-up service, 3) Coordination and liaison, 4) Presentation and dissemination of information, 5) Distribution of charitable donations, and 6) Finding the employment opportunities. Each organization engaged in social protection differently, depending on the main organizational objective and personnel’s specialization. An organization usually cannot provide all types. Furthermore, the study also found similarities and differences between social protection by formal and informal CSOs in seven domains: personnel, funds, resources (equipment/skill/knowledge), connection and network with other organizations, areas of operation, methods of reaching the target group, and government support.","PeriodicalId":43547,"journal":{"name":"SOJOURN-Journal of Social Issues in Southeast Asia","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2022-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80043926","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract:The political satire of Teresa Kok’s Lunar New Year YouTube videos demonstrates creative resistance in their polylingual humorous critique of Malaysian politics. While drawing on traditions of Chinese political satire, the satirical skits employ the unique polylingual voices of Chinese Malaysians in critical performances that seek to evade censors and entertain a diverse audience. In addition to more direct political satire, the mixed languages in these skits perform hybridized Chinese Malaysian identities that suggest resistance to Malay assimilationist rhetoric. Meanwhile, these same mixed languages and the choices made between them express the diverse and sometimes ambivalent cultural and linguistic positions of contemporary Chinese Malaysians.
{"title":"Language, Resistance and Ambivalence in Chinese Malaysian Political Satire","authors":"S. Carstens","doi":"10.1355/sj37-3a","DOIUrl":"https://doi.org/10.1355/sj37-3a","url":null,"abstract":"Abstract:The political satire of Teresa Kok’s Lunar New Year YouTube videos demonstrates creative resistance in their polylingual humorous critique of Malaysian politics. While drawing on traditions of Chinese political satire, the satirical skits employ the unique polylingual voices of Chinese Malaysians in critical performances that seek to evade censors and entertain a diverse audience. In addition to more direct political satire, the mixed languages in these skits perform hybridized Chinese Malaysian identities that suggest resistance to Malay assimilationist rhetoric. Meanwhile, these same mixed languages and the choices made between them express the diverse and sometimes ambivalent cultural and linguistic positions of contemporary Chinese Malaysians.","PeriodicalId":43547,"journal":{"name":"SOJOURN-Journal of Social Issues in Southeast Asia","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2022-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75875721","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract:From daily news displays of arrests and seizures to extrajudicial killings and drug wars, drug suppression in Thailand and the Philippines transformed private horrors into public spectacles. These spectacles relied on the narratives and imagery of popular media to project their public impact, and shared numerous operational similarities documented by Thai and Filipino scholars and journalists. Nevertheless, the extrajudicial killings of thousands of ‘criminals’ in the ongoing Philippine drug war, initially known as Oplan Double Barrel, differed from the 2003 Thai drug suppression campaign in a number of ways, including their presumed enlistment of executioners. Beyond political utility and despite logistical differences, these displays employed a remarkably similar operational mechanism of covert execution and public revelation through media narratives, statistics and imagery. This article transposes anthropological approaches to image regimes, illusory spectacle and media analysis to reveal the political utility of police operations in Southeast Asian drug wars. It argues that drug suppression in Thailand and the Philippines was reliant on visible displays that publicly converted covert police violence into political value through the projective objects of media imagery, narrative and spectacle.
{"title":"Phantasmagorias of Violence in Thai and Filipino Drug Wars: Projecting Police Drug Suppression through Media Spectacles in Southeast Asia","authors":"Eric J. Haanstad","doi":"10.1355/sj37-3b","DOIUrl":"https://doi.org/10.1355/sj37-3b","url":null,"abstract":"Abstract:From daily news displays of arrests and seizures to extrajudicial killings and drug wars, drug suppression in Thailand and the Philippines transformed private horrors into public spectacles. These spectacles relied on the narratives and imagery of popular media to project their public impact, and shared numerous operational similarities documented by Thai and Filipino scholars and journalists. Nevertheless, the extrajudicial killings of thousands of ‘criminals’ in the ongoing Philippine drug war, initially known as Oplan Double Barrel, differed from the 2003 Thai drug suppression campaign in a number of ways, including their presumed enlistment of executioners. Beyond political utility and despite logistical differences, these displays employed a remarkably similar operational mechanism of covert execution and public revelation through media narratives, statistics and imagery. This article transposes anthropological approaches to image regimes, illusory spectacle and media analysis to reveal the political utility of police operations in Southeast Asian drug wars. It argues that drug suppression in Thailand and the Philippines was reliant on visible displays that publicly converted covert police violence into political value through the projective objects of media imagery, narrative and spectacle.","PeriodicalId":43547,"journal":{"name":"SOJOURN-Journal of Social Issues in Southeast Asia","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2022-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81167338","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract:The rural landscape of the Malay Peninsula has been symbolically represented as a site of Malay traditions. As such, it has been marked by the dominant image of a homogenous Malay community and the hidden presence of ‘other Malays’. This paper discusses the rural representation and village-making practices of the Bugis Malays who work to create a place-identity in the rural landscape. It argues that despite the racialization of the rural landscape, the creation of Bugis place in the rural Malay Peninsula affirms and advances the cultural dimension of Malay rurality. Drawing from sixty in-depth interviews and participant observation, this paper sheds light on the culturally distinctive imaginations of Malay rurality.
{"title":"Representations of Malay Rurality and Bugis Village-Making in Malaysia","authors":"Nur Aisyah Kotarumalos","doi":"10.1355/sj37-3d","DOIUrl":"https://doi.org/10.1355/sj37-3d","url":null,"abstract":"Abstract:The rural landscape of the Malay Peninsula has been symbolically represented as a site of Malay traditions. As such, it has been marked by the dominant image of a homogenous Malay community and the hidden presence of ‘other Malays’. This paper discusses the rural representation and village-making practices of the Bugis Malays who work to create a place-identity in the rural landscape. It argues that despite the racialization of the rural landscape, the creation of Bugis place in the rural Malay Peninsula affirms and advances the cultural dimension of Malay rurality. Drawing from sixty in-depth interviews and participant observation, this paper sheds light on the culturally distinctive imaginations of Malay rurality.","PeriodicalId":43547,"journal":{"name":"SOJOURN-Journal of Social Issues in Southeast Asia","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2022-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79474148","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract:Rohingya living in Thailand undergo a process of de facto integration that is based on a dual performance of nationality requiring the concealment of their Rohingya ethnicity in the public sphere. This dual performance of nationality is a result of their ‘double consciousness’ in displacement and aims to legitimatize the Rohingya as a minority group in and of Thailand that has its roots in Myanmar; and on which they base their claims to a rights-based inclusion in both countries.
{"title":"From Refugees to Legitimate Minority? Rohingya Performing National Belongings in Thailand","authors":"M. Jaehn","doi":"10.1355/sj37-3c","DOIUrl":"https://doi.org/10.1355/sj37-3c","url":null,"abstract":"Abstract:Rohingya living in Thailand undergo a process of de facto integration that is based on a dual performance of nationality requiring the concealment of their Rohingya ethnicity in the public sphere. This dual performance of nationality is a result of their ‘double consciousness’ in displacement and aims to legitimatize the Rohingya as a minority group in and of Thailand that has its roots in Myanmar; and on which they base their claims to a rights-based inclusion in both countries.","PeriodicalId":43547,"journal":{"name":"SOJOURN-Journal of Social Issues in Southeast Asia","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2022-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72563151","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract:Over the last two decades there has been a proliferation of high-rise building around mass transit stations in Bangkok, Thailand. But there is a lack of empirical research on how these new landscapes have been and are being shaped. This paper thus seeks to understand this further by exploring the interplay between the various stakeholders involved in these developments. By drawing on Bourdieu’s notions of ‘fields’ and ‘capitals’, I conceptualize the condominium market in Bangkok as a hierarchical social space in which agents operate and compete. Interviews with the property-development stakeholders reveal that the private sector is dominant in structuring space at the expense of the state, and it maintains this dominance by deploying a variety of capital. Developers’ practices can be seen as dynamic in nature as they adapt to the differing demands and realities of the specific contexts in which they operate.
{"title":"Field Theory, Capitals, and the Development and Marketing of Condominiums in Bangkok","authors":"Russ Moore","doi":"10.1355/sj37-3n","DOIUrl":"https://doi.org/10.1355/sj37-3n","url":null,"abstract":"Abstract:Over the last two decades there has been a proliferation of high-rise building around mass transit stations in Bangkok, Thailand. But there is a lack of empirical research on how these new landscapes have been and are being shaped. This paper thus seeks to understand this further by exploring the interplay between the various stakeholders involved in these developments. By drawing on Bourdieu’s notions of ‘fields’ and ‘capitals’, I conceptualize the condominium market in Bangkok as a hierarchical social space in which agents operate and compete. Interviews with the property-development stakeholders reveal that the private sector is dominant in structuring space at the expense of the state, and it maintains this dominance by deploying a variety of capital. Developers’ practices can be seen as dynamic in nature as they adapt to the differing demands and realities of the specific contexts in which they operate.","PeriodicalId":43547,"journal":{"name":"SOJOURN-Journal of Social Issues in Southeast Asia","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2022-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87921960","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-11DOI: 10.48048/asi.2023.253885
Sasirat Prasatkaew
A study of “The Image of Walailak University according to the Perceptions of Graduates and Parents of Graduates who Graduated in the Academic Year 2017” was aimed to 1) Study the image of Walailak University according to the expectations and perceptions of graduates and parents of graduates who graduated in the academic year 2017, 2) Study the differences in the image of Walailak University according to the expectations and perceptions of graduates and parents who graduated in the Academic Year 2017, 3) Study the relationship in the perception of Walailak University’s image among graduates and parents of graduates who graduated in the academic year 2017 that affects behavior in recommending students to study at Walailak University, and 4) The perception of Walailak University image was related to the behavior of recommending to study at Walailak University. Methodology and statistics were as follows: 1) Descriptive Statistics: frequency distribution, percentage, mean, and standard deviation. 2) Reference statistics or inferential statistics were used to test the following hypotheses: 2.1) T-test and 2.2) Analysis of Variance (ANOVA), 2.3) Correlation analysis and, 2.4) Chi-Square Tests analysis from the Pearson Chi-Square and Likelihood Ratio. It was found that: 1) there were different expectations and perceptions of the university in graduates and their parents with different subject groups, parents with different educational levels, incomes, and occupations, both overall and in each aspect. While there were no differences in expectations and perceptions of the university image between the graduates and their parents whose hometowns were different, including graduates with different levels of education, both overall and in each aspect. 2) Graduates and their parents had expectations and perceptions of the university’s image regarding management, products and services, facilities and environment, social responsibility, and reputation, with statistical differences. 3) The correlation coefficients of image expectations and perceptions of the university in the positive image were at a high level in Management and overall aspect. The correlation coefficient of the image expectation and the positive perception of the university image was moderate. There were four aspects, respectively, as follows: Products and Services, Social Responsibility, University Reputation, and Facilities and Environments, and 4) The perception of the university image in terms of products and services, facilities and environment, social responsibility, reputation, and overall were related to the behavior of recommending to study at Walailak University. At the same time, the perception of management image was not related to the behavior of recommendation to study at Walailak University.
{"title":"The study of “The Image of Walailak University according to the Perceptions of Graduates and Parents of Graduates who Graduated in the Academic Year 2017”","authors":"Sasirat Prasatkaew","doi":"10.48048/asi.2023.253885","DOIUrl":"https://doi.org/10.48048/asi.2023.253885","url":null,"abstract":"A study of “The Image of Walailak University according to the Perceptions of Graduates and Parents of Graduates who Graduated in the Academic Year 2017” was aimed to 1) Study the image of Walailak University according to the expectations and perceptions of graduates and parents of graduates who graduated in the academic year 2017, 2) Study the differences in the image of Walailak University according to the expectations and perceptions of graduates and parents who graduated in the Academic Year 2017, 3) Study the relationship in the perception of Walailak University’s image among graduates and parents of graduates who graduated in the academic year 2017 that affects behavior in recommending students to study at Walailak University, and 4) The perception of Walailak University image was related to the behavior of recommending to study at Walailak University. Methodology and statistics were as follows: 1) Descriptive Statistics: frequency distribution, percentage, mean, and standard deviation. 2) Reference statistics or inferential statistics were used to test the following hypotheses: 2.1) T-test and 2.2) Analysis of Variance (ANOVA), 2.3) Correlation analysis and, 2.4) Chi-Square Tests analysis from the Pearson Chi-Square and Likelihood Ratio. It was found that: 1) there were different expectations and perceptions of the university in graduates and their parents with different subject groups, parents with different educational levels, incomes, and occupations, both overall and in each aspect. While there were no differences in expectations and perceptions of the university image between the graduates and their parents whose hometowns were different, including graduates with different levels of education, both overall and in each aspect. 2) Graduates and their parents had expectations and perceptions of the university’s image regarding management, products and services, facilities and environment, social responsibility, and reputation, with statistical differences. 3) The correlation coefficients of image expectations and perceptions of the university in the positive image were at a high level in Management and overall aspect. The correlation coefficient of the image expectation and the positive perception of the university image was moderate. There were four aspects, respectively, as follows: Products and Services, Social Responsibility, University Reputation, and Facilities and Environments, and 4) The perception of the university image in terms of products and services, facilities and environment, social responsibility, reputation, and overall were related to the behavior of recommending to study at Walailak University. At the same time, the perception of management image was not related to the behavior of recommendation to study at Walailak University.","PeriodicalId":43547,"journal":{"name":"SOJOURN-Journal of Social Issues in Southeast Asia","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2022-11-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89278159","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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