This research was aimed to 1) Study successful implementation of community enterprises, 2) Study factors relating to administration and management for business of community enterprises, 3) Analyze, synthesize, and develop the extension model of administration and management for business of community enterprises, and 4) Assess the extension model of administration and management for business of community enterprises. The research method was Mixed Method. The tools used were an In-Depth Interview with purposive sampling of 8 Key informants and a Survey of 520 cases with a Structured Interview. Descriptive Statistics, Comparative statistics (T-test), Factor Analysis, and Multiple Regression Analysis were used. The results found that the factors related to business administration and management, product distribution plans, and marketing were at a high level ( = 4.19, SD.= 0.908), raw material quality inspection or source selection was at the highest level ( = 4.25, SD.= 0.892), continuous communication with community enterprise customers was at a high level ( = 4.03, SD.= 0.966). All 3 components, which were Business Operation, Business administration, and Business Promotion and Support components, affected the success of business administration and management. They could explain 41.10% of the variation in management success and business management services.
{"title":"Extension Model of Administration and Management for Business of Community Enterprise","authors":"Pensiri Paijit, Chalermsak Toomhirun, Jinda Khlibtong, Tippawan Limunggura","doi":"10.48048/asi.2024.264610","DOIUrl":"https://doi.org/10.48048/asi.2024.264610","url":null,"abstract":"This research was aimed to 1) Study successful implementation of community enterprises, 2) Study factors relating to administration and management for business of community enterprises, 3) Analyze, synthesize, and develop the extension model of administration and management for business of community enterprises, and 4) Assess the extension model of administration and management for business of community enterprises. The research method was Mixed Method. The tools used were an In-Depth Interview with purposive sampling of 8 Key informants and a Survey of 520 cases with a Structured Interview. Descriptive Statistics, Comparative statistics (T-test), Factor Analysis, and Multiple Regression Analysis were used. The results found that the factors related to business administration and management, product distribution plans, and marketing were at a high level ( = 4.19, SD.= 0.908), raw material quality inspection or source selection was at the highest level ( = 4.25, SD.= 0.892), continuous communication with community enterprise customers was at a high level ( = 4.03, SD.= 0.966). All 3 components, which were Business Operation, Business administration, and Business Promotion and Support components, affected the success of business administration and management. They could explain 41.10% of the variation in management success and business management services.","PeriodicalId":43547,"journal":{"name":"SOJOURN-Journal of Social Issues in Southeast Asia","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136362530","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-08DOI: 10.48048/asi.2024.260552
Kaihui Hou, Supavee Sirinkraporn
Cheongsam is usually made of brocade, satin, crepe, and silk. The patterns on the fabrics used are one of cheongsam design’s most essential fashion features. Therefore, the idea is to integrate a national intangible cultural heritage of Chaoyang paper-cutting folk art into cheongsam design, so as to inject some blood of local traditional culture into cheongsam and endow it with a different charm. This study proposes integrating two art forms, i.e., paper-cutting elements and cheongsam, to create a unique cultural and fashion product. Chaoyang paper cutting elements have been innovatively extracted and embedded in cheongsam clothing design through reading and querying the relevant materials. A proposed innovative mode of extracting and integrating the paper cutting elements, dubbed adaptive integration and mutual feature integration, respectively, ensured the creation of an aesthetically pleasing fashion good involving two distinct cultural elements. Four primary pattern arrangements have been presented namely: border design, all over pattern I &II and central placement. This is the first time a study proposed the integration of two prominent art forms to create a unique cultural and fashion product.
{"title":"Innovative Application of Guangdong Chaoyang Paper Cutting Elements in Cheongsam Design","authors":"Kaihui Hou, Supavee Sirinkraporn","doi":"10.48048/asi.2024.260552","DOIUrl":"https://doi.org/10.48048/asi.2024.260552","url":null,"abstract":"Cheongsam is usually made of brocade, satin, crepe, and silk. The patterns on the fabrics used are one of cheongsam design’s most essential fashion features. Therefore, the idea is to integrate a national intangible cultural heritage of Chaoyang paper-cutting folk art into cheongsam design, so as to inject some blood of local traditional culture into cheongsam and endow it with a different charm. This study proposes integrating two art forms, i.e., paper-cutting elements and cheongsam, to create a unique cultural and fashion product. Chaoyang paper cutting elements have been innovatively extracted and embedded in cheongsam clothing design through reading and querying the relevant materials. A proposed innovative mode of extracting and integrating the paper cutting elements, dubbed adaptive integration and mutual feature integration, respectively, ensured the creation of an aesthetically pleasing fashion good involving two distinct cultural elements. Four primary pattern arrangements have been presented namely: border design, all over pattern I &II and central placement. This is the first time a study proposed the integration of two prominent art forms to create a unique cultural and fashion product.","PeriodicalId":43547,"journal":{"name":"SOJOURN-Journal of Social Issues in Southeast Asia","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136361888","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-07DOI: 10.48048/asi.2024.259363
Leki Dorji D, Nipaporn Sakulwongs
This quasi-experimental study investigated the improvement of students’ learning achievement and learning satisfaction using Place-Based Education (PBE) in teaching and learning Social Studies of grade 5 Bhutanese students. A mixed method was used with a total of 31 students selected through a purposive sampling from one of the semi-urban schools in western Bhutan. The quantitative data collected through the pretest and posttest were analysed and interpreted using an inferential statistics t-test with p ≤ 0.05 level of significance, mean, and standard deviation. Similarly, qualitative data was collected through the semi-structured interview and the data were analysed using thematic analysis. The result of the pretest and the posttest score analysis showed a significant difference between the posttest mean (14.45) and the pretest mean (8.37) with a mean difference of 6.08. The significant (p) value was .01, indicating a significant increase in the posttest scores as compared to the pretest. Subsequently, the data analysed from the interview confirmed that students derived positive learning satisfaction. Thus, the Place-Based Education approach enhances learning in Social Studies and this study recommends that teachers may also try teaching other subjects using the PBE approach to make their lessons engaging and exciting for the learners.
{"title":"The Application of Place-Based Education in Social Studies of Grade 5 Bhutanese Students","authors":"Leki Dorji D, Nipaporn Sakulwongs","doi":"10.48048/asi.2024.259363","DOIUrl":"https://doi.org/10.48048/asi.2024.259363","url":null,"abstract":"This quasi-experimental study investigated the improvement of students’ learning achievement and learning satisfaction using Place-Based Education (PBE) in teaching and learning Social Studies of grade 5 Bhutanese students. A mixed method was used with a total of 31 students selected through a purposive sampling from one of the semi-urban schools in western Bhutan. The quantitative data collected through the pretest and posttest were analysed and interpreted using an inferential statistics t-test with p ≤ 0.05 level of significance, mean, and standard deviation. Similarly, qualitative data was collected through the semi-structured interview and the data were analysed using thematic analysis. The result of the pretest and the posttest score analysis showed a significant difference between the posttest mean (14.45) and the pretest mean (8.37) with a mean difference of 6.08. The significant (p) value was .01, indicating a significant increase in the posttest scores as compared to the pretest. Subsequently, the data analysed from the interview confirmed that students derived positive learning satisfaction. Thus, the Place-Based Education approach enhances learning in Social Studies and this study recommends that teachers may also try teaching other subjects using the PBE approach to make their lessons engaging and exciting for the learners.","PeriodicalId":43547,"journal":{"name":"SOJOURN-Journal of Social Issues in Southeast Asia","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135097826","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-25DOI: 10.48048/asi.2024.253852
Chatchai Pitsaphol
This empirical study aimed to examine the relationship between dimensions of customer-based hostel brand equity based on Aaker’s (1991) conceptual framework in the context of Thailand’s economy hostels owned by locals. A sample of 400 Thai tourists who have experienced staying at hostels was chosen to test the hypothesis using the purposive sampling method. The results showed that brand association had the positive effect on other proprietary asset, whereas brand awareness had the least effect on perceived quality. The key findings were significant as they contradict the literature for large-sized or chained hotels. The research implications also highlighted the need for hostel managers to perform marketing activities to strengthen the brand association and proprietary brand assets to gain competitive advantage, particularly for budget travelers that have become increasingly information-savvy, knowledgeable in brand choices, and demanding in using social media to review traveling experience.
{"title":"The Correlation between Hostel Brand Equity Dimensions in Thailand","authors":"Chatchai Pitsaphol","doi":"10.48048/asi.2024.253852","DOIUrl":"https://doi.org/10.48048/asi.2024.253852","url":null,"abstract":"This empirical study aimed to examine the relationship between dimensions of customer-based hostel brand equity based on Aaker’s (1991) conceptual framework in the context of Thailand’s economy hostels owned by locals. A sample of 400 Thai tourists who have experienced staying at hostels was chosen to test the hypothesis using the purposive sampling method. The results showed that brand association had the positive effect on other proprietary asset, whereas brand awareness had the least effect on perceived quality. The key findings were significant as they contradict the literature for large-sized or chained hotels. The research implications also highlighted the need for hostel managers to perform marketing activities to strengthen the brand association and proprietary brand assets to gain competitive advantage, particularly for budget travelers that have become increasingly information-savvy, knowledgeable in brand choices, and demanding in using social media to review traveling experience.","PeriodicalId":43547,"journal":{"name":"SOJOURN-Journal of Social Issues in Southeast Asia","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134982900","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-16DOI: 10.48048/asi.2024.262134
Oranicha Buthphorm
English is the most commonly spoken language for international communication across all industries, whereas logistics is one of the key differentiators in corporate strategy. Producing logistics graduates who go above and beyond the requirements of their chosen sector is one of the universities’ main objectives. The study’s objectives were to investigate the English proficiency problem and the English proficiency requirements for logistics core competencies (LCC) in the Eastern Economic Corridor (EEC). The quantitative research approach was selected, and a survey questionnaire was used based on four English skills, whereas the transportation, distribution, and logistics competency model, the association for operations management model, and the business logistics management framework were used as the basis for the survey, which is designed to collect the requirements of practitioners on the required skills for entry-level logisticians. 179 respondents from various EEC industry sectors responded. The results of the mean scores indicate that the primary issue is a deficiency in listening skills. Participants’ average English proficiency for logistics was B2, with 24 skill elements. The highest needs for C1 were in logistics rules and regulations and critical and analytical thinking. The results of this study can contribute significantly to logistics curriculum designers’ ability to supplement the traditional course with a crucial LCC. Future research is needed to clarify further the challenges and obstacles of developing the logistics English language skills of Thai logistics students towards CEFR B2 and C1.
{"title":"Evaluating English Proficiency Requirement for logistics core competency: CEFR framework for entry-level logisticians in Thailand’s EEC context","authors":"Oranicha Buthphorm","doi":"10.48048/asi.2024.262134","DOIUrl":"https://doi.org/10.48048/asi.2024.262134","url":null,"abstract":"English is the most commonly spoken language for international communication across all industries, whereas logistics is one of the key differentiators in corporate strategy. Producing logistics graduates who go above and beyond the requirements of their chosen sector is one of the universities’ main objectives. The study’s objectives were to investigate the English proficiency problem and the English proficiency requirements for logistics core competencies (LCC) in the Eastern Economic Corridor (EEC). The quantitative research approach was selected, and a survey questionnaire was used based on four English skills, whereas the transportation, distribution, and logistics competency model, the association for operations management model, and the business logistics management framework were used as the basis for the survey, which is designed to collect the requirements of practitioners on the required skills for entry-level logisticians. 179 respondents from various EEC industry sectors responded. The results of the mean scores indicate that the primary issue is a deficiency in listening skills. Participants’ average English proficiency for logistics was B2, with 24 skill elements. The highest needs for C1 were in logistics rules and regulations and critical and analytical thinking. The results of this study can contribute significantly to logistics curriculum designers’ ability to supplement the traditional course with a crucial LCC. Future research is needed to clarify further the challenges and obstacles of developing the logistics English language skills of Thai logistics students towards CEFR B2 and C1.","PeriodicalId":43547,"journal":{"name":"SOJOURN-Journal of Social Issues in Southeast Asia","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135022322","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-10DOI: 10.48048/asi.2024.262107
S. Densumite
The impact of corruption on economic growth receives excellent attention in empirical studies. Understanding the relationships between corruption concerning the economy is essential to ensure stable economic development. This research article aims to investigate the relationship between corruption and economic growth in 12 countries over 26 years from 1995 to 2020. This research article examines this relationship in the context of the panel data framework. Panel unit root, panel cointegration tests, panel Dynamic Ordinary Least Squares (DOLS) estimation, and panel Vector Error Correction Model (VECM) methodology associated with the Wald test is applied, respectively. The results show that corruption generates a negative effect on economic growth. In other words, a 1 percent rise in the transparency level (low corruption) will enhance the real GDP growth by 0.20 percent in the long run. Short-run and long-run causality runs from corruption to GDP and both variables are cointegrated. The results conclude that lowering the corruption rate is the precondition for continued growth.
{"title":"Corruption and Economic Growth: An Empirical Study in 12 Countries","authors":"S. Densumite","doi":"10.48048/asi.2024.262107","DOIUrl":"https://doi.org/10.48048/asi.2024.262107","url":null,"abstract":"The impact of corruption on economic growth receives excellent attention in empirical studies. Understanding the relationships between corruption concerning the economy is essential to ensure stable economic development. This research article aims to investigate the relationship between corruption and economic growth in 12 countries over 26 years from 1995 to 2020. This research article examines this relationship in the context of the panel data framework. Panel unit root, panel cointegration tests, panel Dynamic Ordinary Least Squares (DOLS) estimation, and panel Vector Error Correction Model (VECM) methodology associated with the Wald test is applied, respectively. The results show that corruption generates a negative effect on economic growth. In other words, a 1 percent rise in the transparency level (low corruption) will enhance the real GDP growth by 0.20 percent in the long run. Short-run and long-run causality runs from corruption to GDP and both variables are cointegrated. The results conclude that lowering the corruption rate is the precondition for continued growth.","PeriodicalId":43547,"journal":{"name":"SOJOURN-Journal of Social Issues in Southeast Asia","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2023-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80912086","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-10DOI: 10.48048/asi.2024.261016
Thayakorn Klomkaew, Monthon Knoakpermpoon
The aim of this present study is to examine the English references in digital media that are commonly used to refer to the group of non-binary people and to explore the aspects of references used to portray their meanings towards LGBT people. The first-100 concordance lines of NOW Corpus were used as a main source of data. In order to analyze the data, two groups of the nodes: favorable terms (transgender and trans) and unfavorable terms (transsexual and tranny) were searched and analyzed by using descriptive percentage, thematic content analysis and corpus-driven discourse analysis. The findings revealed that the highest frequencies of references commonly used in digital news and magazines to refer to LGBT individuals are transgender and trans, respectively. Besides, two sub-themes were found in the concordance lines in terms of positive meanings: raising equality, showing advocacy and performance, and politics and policy and sarcastic or negative meanings: showing bias or discrimination, subgroup, abandonment and insecurity, difficulties and oppressions and derogatory and sexual desire. It can be concluded that some unfavorable terms are still underused in media, but they could reveal some positive meanings in terms of politics and policy. The implementations of study are that the meanings of some LGBT terms are dynamic, and that when used in media, content writers need to be aware of different meanings and contexts of the words.
{"title":"Meaning Representations of “Trans”, “Transgender”, “Transsexual” and “Tranny”: A Corpus-Based Analysis in Digital News and Magazines","authors":"Thayakorn Klomkaew, Monthon Knoakpermpoon","doi":"10.48048/asi.2024.261016","DOIUrl":"https://doi.org/10.48048/asi.2024.261016","url":null,"abstract":"The aim of this present study is to examine the English references in digital media that are commonly used to refer to the group of non-binary people and to explore the aspects of references used to portray their meanings towards LGBT people. The first-100 concordance lines of NOW Corpus were used as a main source of data. In order to analyze the data, two groups of the nodes: favorable terms (transgender and trans) and unfavorable terms (transsexual and tranny) were searched and analyzed by using descriptive percentage, thematic content analysis and corpus-driven discourse analysis. The findings revealed that the highest frequencies of references commonly used in digital news and magazines to refer to LGBT individuals are transgender and trans, respectively. Besides, two sub-themes were found in the concordance lines in terms of positive meanings: raising equality, showing advocacy and performance, and politics and policy and sarcastic or negative meanings: showing bias or discrimination, subgroup, abandonment and insecurity, difficulties and oppressions and derogatory and sexual desire. It can be concluded that some unfavorable terms are still underused in media, but they could reveal some positive meanings in terms of politics and policy. The implementations of study are that the meanings of some LGBT terms are dynamic, and that when used in media, content writers need to be aware of different meanings and contexts of the words. ","PeriodicalId":43547,"journal":{"name":"SOJOURN-Journal of Social Issues in Southeast Asia","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2023-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89778689","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purposes of this research were 1) to study characteristics of causal factors in Structural Equation Modeling (SEM) influencing the effectiveness of science, mathematics, technology, and environment (SMTE) of Secondary Schools in the northeast region, 2) to examine the causal factors of SEM the selected developed model affecting the effectiveness of SMTE in the northeast with the empirical data, and 3) to obtain guidelines for developing the selected factors that affected the effectiveness of science, mathematics, technology, and environment special classroom project in the northeast. This study consisted of 561 related persons involved, consisting of 11 people involved in the project, 1 school director and 1 deputy director, 3 science teachers, 3 mathematics teachers and 3 teachers in computer subjects. The research methodology was conducted in 3 phases: 1) constructing the hypothesis model, 2) examination of conformance with empirical data, and 3) finding ways to develop causal factors. The tools used for the collection were a questionnaire with a five rating scale and an interview form. Statistics used for data analysis were percentage, mean, standard deviation, Pearson’s coefficient, Alpha coefficient, and the analysis of structural equation modeling. The results of the research were as follows: 1) The structural equation modeling that was created consisted of causal variables, namely school management and participation of parents and student’s physical environment in teaching and learning science and mathematics; 2) The causal factors of structural equation modeling of the project effectiveness; 3) This research presents guidelines for the development of causal factors that directly, indirectly, and overall affect the project effectiveness as follows: school management, The participation of parents and students, the physical environment and science and mathematics teaching and learning management.
{"title":"Structural Equation Modeling of Casual Factors of Effectiveness of Enrichment Program of Science, Mathematics, Technology and Environment (SMTE) of Secondary School in the Northeast Region","authors":"Dechathon Bongboot, Sikarn Peantanyakorn, Sawat Phothiwat","doi":"10.48048/asi.2024.260316","DOIUrl":"https://doi.org/10.48048/asi.2024.260316","url":null,"abstract":"The purposes of this research were 1) to study characteristics of causal factors in Structural Equation Modeling (SEM) influencing the effectiveness of science, mathematics, technology, and environment (SMTE) of Secondary Schools in the northeast region, 2) to examine the causal factors of SEM the selected developed model affecting the effectiveness of SMTE in the northeast with the empirical data, and 3) to obtain guidelines for developing the selected factors that affected the effectiveness of science, mathematics, technology, and environment special classroom project in the northeast. This study consisted of 561 related persons involved, consisting of 11 people involved in the project, 1 school director and 1 deputy director, 3 science teachers, 3 mathematics teachers and 3 teachers in computer subjects. The research methodology was conducted in 3 phases: 1) constructing the hypothesis model, 2) examination of conformance with empirical data, and 3) finding ways to develop causal factors. The tools used for the collection were a questionnaire with a five rating scale and an interview form. Statistics used for data analysis were percentage, mean, standard deviation, Pearson’s coefficient, Alpha coefficient, and the analysis of structural equation modeling.\u0000 The results of the research were as follows: 1) The structural equation modeling that was created consisted of causal variables, namely school management and participation of parents and student’s physical environment in teaching and learning science and mathematics; 2) The causal factors of structural equation modeling of the project effectiveness; 3) This research presents guidelines for the development of causal factors that directly, indirectly, and overall affect the project effectiveness as follows: school management, The participation of parents and students, the physical environment and science and mathematics teaching and learning management.","PeriodicalId":43547,"journal":{"name":"SOJOURN-Journal of Social Issues in Southeast Asia","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2023-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86838861","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Drawing upon tourism contribution, tourists’ visitations are the backbone of the country’s economic growth and development. This study thus aims to test a structural model for examining the relationship between tourists’ affection, cultural perceptions, their revisit, and recommendation intentions through the mediating role of past travel experience. To test our hypotheses, 547 questionnaires from Thai tourists were analyzed using structural equation modeling. The results show that all hypotheses are substantially confirmed and statistically significant except for the affective attitude aspect which is not found to influence tourists’ revisit and recommendation intentions. Notwithstanding, we found that the tourist experience catalyzes revisit and recommendation intentions. However, tourists’ affection perception only nurtures their travel experience, but not for revisitation and recommendation. As such, this study sheds a new laser light on how tourists’ perceptions can influence future economic growth. The recommendations and suggestions on these findings are explained and can be an avenue for future research. Implications for entrepreneurs, policymakers, and the Asian business context are also presented.
{"title":"The Influential Roles of Past Experience, Affective Attitude, and Destination Culture on Thai Tourists’ Likelihoods of Revisitation and Recommendation","authors":"Natchiya Mofu, Kattareeya Prompreing, Wisuwat Wannamakok","doi":"10.48048/asi.2024.259389","DOIUrl":"https://doi.org/10.48048/asi.2024.259389","url":null,"abstract":"Drawing upon tourism contribution, tourists’ visitations are the backbone of the country’s economic growth and development. This study thus aims to test a structural model for examining the relationship between tourists’ affection, cultural perceptions, their revisit, and recommendation intentions through the mediating role of past travel experience. To test our hypotheses, 547 questionnaires from Thai tourists were analyzed using structural equation modeling. The results show that all hypotheses are substantially confirmed and statistically significant except for the affective attitude aspect which is not found to influence tourists’ revisit and recommendation intentions. Notwithstanding, we found that the tourist experience catalyzes revisit and recommendation intentions. However, tourists’ affection perception only nurtures their travel experience, but not for revisitation and recommendation. As such, this study sheds a new laser light on how tourists’ perceptions can influence future economic growth. The recommendations and suggestions on these findings are explained and can be an avenue for future research. Implications for entrepreneurs, policymakers, and the Asian business context are also presented.","PeriodicalId":43547,"journal":{"name":"SOJOURN-Journal of Social Issues in Southeast Asia","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2023-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86896077","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-20DOI: 10.48048/asi.2024.257728
N. Choosri, Nilawan Laolee, Nitchanun Wannayot, Pathomsakul Supamanee
Color association with emotions is culturally universal. The primary objective of this study is to identify cultural differences in color-emotion associations in two study groups that have received limited research attention: Thai and Chinese university students. The study used a questionnaire to collect data, then applied quantitative data analysis to address how colors are used to represent specific emotions in each respondent group. The study also investigated whether color association with emotions in those two study groups is significantly different. The findings suggest that some colors have a very strong association to one culture such as 100% of Thai respondents used red to represent anger. The chi square test revealed a cross-cultural effect in color association. The color association in emotions that the two cultures studied differ significantly is red for anger. Purple for fear, green and white for happiness and black for sadness.
{"title":"Color Association to Emotions of Chinese and Thai University Students","authors":"N. Choosri, Nilawan Laolee, Nitchanun Wannayot, Pathomsakul Supamanee","doi":"10.48048/asi.2024.257728","DOIUrl":"https://doi.org/10.48048/asi.2024.257728","url":null,"abstract":"Color association with emotions is culturally universal. The primary objective of this study is to identify cultural differences in color-emotion associations in two study groups that have received limited research attention: Thai and Chinese university students. The study used a questionnaire to collect data, then applied quantitative data analysis to address how colors are used to represent specific emotions in each respondent group. The study also investigated whether color association with emotions in those two study groups is significantly different. The findings suggest that some colors have a very strong association to one culture such as 100% of Thai respondents used red to represent anger. The chi square test revealed a cross-cultural effect in color association. The color association in emotions that the two cultures studied differ significantly is red for anger. Purple for fear, green and white for happiness and black for sadness.","PeriodicalId":43547,"journal":{"name":"SOJOURN-Journal of Social Issues in Southeast Asia","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2023-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74674374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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