Pub Date : 2023-02-07DOI: 10.48048/asi.2023.252258
Chanta Jhantasana
The current study investigates the effect of a composite model of the marketing mix and brand equity on motorcycle purchase decisions. For second-order, the marketing mix and brand equity were constructed using a disjointed two-state approach and a formative-formative weighting scheme. The purchasing decision was measured as a latent variable using a consistent partial least square (PLSc) model. The data was collected from 148 people who have bought motorcycles in Thailand. The results show that the lower-order constructs demonstrate how well they are organized by the indicators, as determined by the model fit indexes. To begin, the hypothesis regarding the three model fitting indexes is rejected. Thus, all bias indicators with shallow values and a negative symbol were removed from the composite model. Furthermore, multicollinearities exist between PLACE indicators, and they are addressed by removing the indicator with the highest variance inflation factors (VIF). Concerning purchasing decisions, the PLSc model with an indicator loading of less than 0.708 was eliminated. As a result, all three total model fit hypotheses returned to be accepted. For the higher-order construct, the composite model created a marketing mix positively linked to brand equity and purchasing decisions, and brand equity positively correlates with purchasing decisions. The hybrid model can generate model fit indexes for both the first and second construct.
{"title":"Composite Model of Marketing Mix and Brand Equity for Purchasing Motorcycles","authors":"Chanta Jhantasana","doi":"10.48048/asi.2023.252258","DOIUrl":"https://doi.org/10.48048/asi.2023.252258","url":null,"abstract":"The current study investigates the effect of a composite model of the marketing mix and brand equity on motorcycle purchase decisions. For second-order, the marketing mix and brand equity were constructed using a disjointed two-state approach and a formative-formative weighting scheme. The purchasing decision was measured as a latent variable using a consistent partial least square (PLSc) model. The data was collected from 148 people who have bought motorcycles in Thailand. The results show that the lower-order constructs demonstrate how well they are organized by the indicators, as determined by the model fit indexes. To begin, the hypothesis regarding the three model fitting indexes is rejected. Thus, all bias indicators with shallow values and a negative symbol were removed from the composite model. Furthermore, multicollinearities exist between PLACE indicators, and they are addressed by removing the indicator with the highest variance inflation factors (VIF). Concerning purchasing decisions, the PLSc model with an indicator loading of less than 0.708 was eliminated. As a result, all three total model fit hypotheses returned to be accepted. For the higher-order construct, the composite model created a marketing mix positively linked to brand equity and purchasing decisions, and brand equity positively correlates with purchasing decisions. The hybrid model can generate model fit indexes for both the first and second construct.","PeriodicalId":43547,"journal":{"name":"SOJOURN-Journal of Social Issues in Southeast Asia","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2023-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75511712","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-10DOI: 10.48048/asi.2023.252965
Khin Sandar Kyaw, Praman Tepsongkroh, Chanwut Thongkamkaew, F. Sasha
Since trading has been transformed into online platforms, marketing strategies have adapted to digital systems in order to enhance the Customer Relationship Management (CRM) in the E-commerce era. E-commerce systems are the most widely used digital platforms where customer information including personal, and behavioral information, flows as a big data stream. Conducting business intelligent observation on digital big data assists to improve digital marketing policy through the customer intention prediction, decision-making to advertise based on the target group clustering, and customer assist recommendation. To discover the business intelligent, sentiment analysis technology can assist as a solution to understand the customer behavior through the opinion mining where the natural language processing, text analysis, computational linguistics, and biometrics are conducted to analysis the customer information and feedbacks, for smart digital marketing applications. This research observes the applications of sentiment analysis in E-commerce systems as a comprehensive study, and the critical role of discovering business intelligent for smart digital marketing in E-commerce platforms is pointed out according to the technical perspective. Furthermore, the concept of a business intelligent framework integrated with the modelling of decision-making, prediction, and recommendation systems using the contribution of hybrid feature selection which is based on rule-based and machine learning-based sentiment analysis, is proposed for the future innovative smart digital marketing trend.
{"title":"Business Intelligent Framework Using Sentiment Analysis for Smart Digital Marketing in the E-Commerce Era","authors":"Khin Sandar Kyaw, Praman Tepsongkroh, Chanwut Thongkamkaew, F. Sasha","doi":"10.48048/asi.2023.252965","DOIUrl":"https://doi.org/10.48048/asi.2023.252965","url":null,"abstract":"Since trading has been transformed into online platforms, marketing strategies have adapted to digital systems in order to enhance the Customer Relationship Management (CRM) in the E-commerce era. E-commerce systems are the most widely used digital platforms where customer information including personal, and behavioral information, flows as a big data stream. Conducting business intelligent observation on digital big data assists to improve digital marketing policy through the customer intention prediction, decision-making to advertise based on the target group clustering, and customer assist recommendation. To discover the business intelligent, sentiment analysis technology can assist as a solution to understand the customer behavior through the opinion mining where the natural language processing, text analysis, computational linguistics, and biometrics are conducted to analysis the customer information and feedbacks, for smart digital marketing applications. This research observes the applications of sentiment analysis in E-commerce systems as a comprehensive study, and the critical role of discovering business intelligent for smart digital marketing in E-commerce platforms is pointed out according to the technical perspective. Furthermore, the concept of a business intelligent framework integrated with the modelling of decision-making, prediction, and recommendation systems using the contribution of hybrid feature selection which is based on rule-based and machine learning-based sentiment analysis, is proposed for the future innovative smart digital marketing trend.","PeriodicalId":43547,"journal":{"name":"SOJOURN-Journal of Social Issues in Southeast Asia","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2023-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80506209","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-10DOI: 10.48048/asi.2023.255078
Ruslee Nuh, Chutikan Phetkaew, Farok Zakaria
Sustainable aquaculture product is a challenge to any community and to the community will need to implement the appropriate strategy. This paper aimed at proposing the strategies of developing cage-based aquaculture business by performing the SWOT analysis and TOWS matrix. Data were collected from in-depth interviews of 30 cage-based aquaculture farmers, 8 fishmongers and 4 fishery officers in Saiburi, Pattani. The SWOT analysis shows that internal factors including labors, quality of fish, fish volumes, knowledge and skills, adequacy of fish breeds and storage management were the significant strengths while less knowledge on the know-how of fish diseases remedy and new technology adoption were the main weaknesses. In the case of external factors, good location, high demand towards aquaculture products and quality of water at the river were the main opportunity whereas COVID 19 pandemic, fish diseases, and irrelevant government policies were the threats and problems. The result of TOWS analysis proposing the strategy development of cage – based aquaculture business was (i) the farmers should put emphasis on creating fresh fish processing, online marketing skills, and establish group networks. (ii) during COVID 19 fishmongers should focus on using online marketing channels to grab more customers. (iii) the government or relevant authorities should conduct holistic knowledge and skills management with regards to the production processes, giving solutions to the fish diseases and performing affective marketing management which are in line with the farmers and fishmonger’s needs while continuously doing follow up that allows for further assessment.
{"title":"A SWOT – TOWS Analysis for Developing the Strategy of Cage-Based Aquaculture Business in Saiburi, Patani Province","authors":"Ruslee Nuh, Chutikan Phetkaew, Farok Zakaria","doi":"10.48048/asi.2023.255078","DOIUrl":"https://doi.org/10.48048/asi.2023.255078","url":null,"abstract":"Sustainable aquaculture product is a challenge to any community and to the community will need to implement the appropriate strategy. This paper aimed at proposing the strategies of developing cage-based aquaculture business by performing the SWOT analysis and TOWS matrix. Data were collected from in-depth interviews of 30 cage-based aquaculture farmers, 8 fishmongers and 4 fishery officers in Saiburi, Pattani. The SWOT analysis shows that internal factors including labors, quality of fish, fish volumes, knowledge and skills, adequacy of fish breeds and storage management were the significant strengths while less knowledge on the know-how of fish diseases remedy and new technology adoption were the main weaknesses. In the case of external factors, good location, high demand towards aquaculture products and quality of water at the river were the main opportunity whereas COVID 19 pandemic, fish diseases, and irrelevant government policies were the threats and problems. The result of TOWS analysis proposing the strategy development of cage – based aquaculture business was (i) the farmers should put emphasis on creating fresh fish processing, online marketing skills, and establish group networks. (ii) during COVID 19 fishmongers should focus on using online marketing channels to grab more customers. (iii) the government or relevant authorities should conduct holistic knowledge and skills management with regards to the production processes, giving solutions to the fish diseases and performing affective marketing management which are in line with the farmers and fishmonger’s needs while continuously doing follow up that allows for further assessment.","PeriodicalId":43547,"journal":{"name":"SOJOURN-Journal of Social Issues in Southeast Asia","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2023-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90693227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-10DOI: 10.48048/asi.2023.253814
Nipapan Jensantikul
With the increasing number of older adults and the mechanisms driving elderly work in the past, most work is separated. There is a redundancy in the issue of promoting and supporting the welfare of the elderly and redundant space. Many agencies deal with the elderly. As a result, the operation of the elderly is not considered part of the overall welfare provision. The objectives of this study were (1) to study the problem of social welfare provision for the elderly, according to the process of public policy, categorized into policy formulation, policy implementation, and policy evaluation, and (2) to analyze the social welfare provision for the elderly in the areas of health, housing, income, employment, education, recreation, and general social services from the perspective of experts. Qualitative research was conducted on secondary data and data collected using an Ethnographic Delphi Futures Research technique, whereby twenty-five informants were classified into three groups: 1) Nine people with direct or indirect roles and responsibilities in the development of welfare schemes and setting guidelines for the elderly; 2) Ten individuals with roles providing welfare services to the elderly in either provincial or local areas, and 3) Six academics studying welfare provisions for the elderly. In-depth interviews were conducted, and data systems were organized to analyze and classify content. The analysis found that: 1) Public policy is currently inadequate due to the following problems and management conditions: a) A central authority determines policy formulation concerning welfare for the elderly. As a result, welfare provisions cannot respond to the specific problems of the elderly in each area; b) A gap exists between policy formulation and implementation of each welfare policy; and c) While welfare policies do undergo an evaluation process, assessments are low quality and incomprehensive according to standards outlined in Thailand’s Elderly Act; 2) All experts agreed that government mechanisms should provide welfare for the elderly in cooperation with the government, private and public sectors to address insufficient budget allocation and reduce the redundancy of receiving interest. It is proposed that social welfare for the elderly should follow a pluralistic model. Many parties participate in welfare provision utilizing groups or networks of people in the community. Interconnected networks require co-production and joint management to optimize the efficiency and quality of public services.
{"title":"Social Welfare for Thailand’s Elderly: Policy Perspectives and Proposals for Co-production","authors":"Nipapan Jensantikul","doi":"10.48048/asi.2023.253814","DOIUrl":"https://doi.org/10.48048/asi.2023.253814","url":null,"abstract":"With the increasing number of older adults and the mechanisms driving elderly work in the past, most work is separated. There is a redundancy in the issue of promoting and supporting the welfare of the elderly and redundant space. Many agencies deal with the elderly. As a result, the operation of the elderly is not considered part of the overall welfare provision. The objectives of this study were (1) to study the problem of social welfare provision for the elderly, according to the process of public policy, categorized into policy formulation, policy implementation, and policy evaluation, and (2) to analyze the social welfare provision for the elderly in the areas of health, housing, income, employment, education, recreation, and general social services from the perspective of experts. Qualitative research was conducted on secondary data and data collected using an Ethnographic Delphi Futures Research technique, whereby twenty-five informants were classified into three groups: 1) Nine people with direct or indirect roles and responsibilities in the development of welfare schemes and setting guidelines for the elderly; 2) Ten individuals with roles providing welfare services to the elderly in either provincial or local areas, and 3) Six academics studying welfare provisions for the elderly. In-depth interviews were conducted, and data systems were organized to analyze and classify content. The analysis found that: 1) Public policy is currently inadequate due to the following problems and management conditions: a) A central authority determines policy formulation concerning welfare for the elderly. As a result, welfare provisions cannot respond to the specific problems of the elderly in each area; b) A gap exists between policy formulation and implementation of each welfare policy; and c) While welfare policies do undergo an evaluation process, assessments are low quality and incomprehensive according to standards outlined in Thailand’s Elderly Act; 2) All experts agreed that government mechanisms should provide welfare for the elderly in cooperation with the government, private and public sectors to address insufficient budget allocation and reduce the redundancy of receiving interest. It is proposed that social welfare for the elderly should follow a pluralistic model. Many parties participate in welfare provision utilizing groups or networks of people in the community. Interconnected networks require co-production and joint management to optimize the efficiency and quality of public services.","PeriodicalId":43547,"journal":{"name":"SOJOURN-Journal of Social Issues in Southeast Asia","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2023-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80804710","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-10DOI: 10.48048/asi.2023.260022
Sola Elijah Olorunda
The study used survey-style descriptive research. All of southwest Nigeria’s media outlets made up the population. 200 respondents made up the study’s sample, using a multi-stage sampling approach that included stratified random and simple random sampling techniques. A questionnaire titled “Level of Safety of Journalists Questionnaire” was used to gather data (LSJQ). The instrument’s reliability was assessed using the Cronbach Alpha technique, and a reliability co-efficient of 0.81 was found. The validity of the instrument was proven through the face and content validity. Both descriptive and inferential statistics were used to examine the data acquired; more specifically, descriptive statistics were utilized for the research question and t-tests were employed for the research hypothesis. The study found a modest level of safety for journalists covering elections, and there is no discernible difference between male and female journalists' perceptions of this safety. Considering the results of this investigation, it was suggested that media organizations step up their efforts by offering the required protective gear to reporters during election seasons. Government and non-governmental organizations should work together to protect journalists during election seasons. There should be public awareness campaigns and programs against election-related violence against journalists.
{"title":"Journalists’ Level of Safety at Election Seasons in Southwest Nigeria","authors":"Sola Elijah Olorunda","doi":"10.48048/asi.2023.260022","DOIUrl":"https://doi.org/10.48048/asi.2023.260022","url":null,"abstract":"The study used survey-style descriptive research. All of southwest Nigeria’s media outlets made up the population. 200 respondents made up the study’s sample, using a multi-stage sampling approach that included stratified random and simple random sampling techniques. A questionnaire titled “Level of Safety of Journalists Questionnaire” was used to gather data (LSJQ). The instrument’s reliability was assessed using the Cronbach Alpha technique, and a reliability co-efficient of 0.81 was found. The validity of the instrument was proven through the face and content validity. Both descriptive and inferential statistics were used to examine the data acquired; more specifically, descriptive statistics were utilized for the research question and t-tests were employed for the research hypothesis. The study found a modest level of safety for journalists covering elections, and there is no discernible difference between male and female journalists' perceptions of this safety. Considering the results of this investigation, it was suggested that media organizations step up their efforts by offering the required protective gear to reporters during election seasons. Government and non-governmental organizations should work together to protect journalists during election seasons. There should be public awareness campaigns and programs against election-related violence against journalists.","PeriodicalId":43547,"journal":{"name":"SOJOURN-Journal of Social Issues in Southeast Asia","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2023-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75786501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-10DOI: 10.48048/asi.2023.259187
Krittiya Anuwong, S. Vajirakachorn, Anusorn Chaiaksornwet
The study of social cohesion in the southern border provinces of Thailand aimed to measure overall social cohesion of the three southern border provinces of Thailand and test some of the factors that are likely to be associated with social cohesion. The questionnaire, which was initially developed by the European Foundation on Social Quality, and later adjusted by the Asian Consortium of Social Quality was employed to obtain the data from the samples, which were the eligible voters or those 18 years of age and above in the southern border provinces of Thailand. The procedure used was multi-stage sampling with a total number of 978. The survey data were analyzed using descriptive statistics, including frequency and percentage, inferential statistics, the Chi-square test to prove the relationship between independent and dependent variables. From the research, we found that most people had a low level of trust, and said they needed to be very careful in dealing with people. Most of the samples said they are proud to be Thai. In addition, the aptitude towards the tension between groups in the southern border provinces, the respondents think there is tension between every groups. The research indicated that several factors significantly related to trust, including age, religion, education, the sufficiency of income, discrimination experience because of nationality, discrimination experienced because of religion, confidence in achieving higher social or economic status by themselves, and expectation of help from the government or non-government organizations. In addition, the research also found that age, religion, employment status, discrimination experienced because of religion, confidence in achieving higher social or economic status by themselves, and expectation of help from the government or non-government organizations were significantly related to the feeling of being proud to be Thai.
泰国南部边境省份的社会凝聚力研究旨在衡量泰国南部三个边境省份的整体社会凝聚力，并测试一些可能与社会凝聚力相关的因素。问卷调查最初由欧洲社会质量基金会(European Foundation on Social Quality)开发，后经亚洲社会质量协会(Asian Consortium of Social Quality)调整，样本数据来自泰国南部边境省份的合格选民或18岁及以上的选民。采用多阶段抽样，共978例。对调查数据进行描述性统计分析，包括频率和百分比，推理统计，卡方检验证明自变量和因变量之间的关系。从研究中，我们发现大多数人的信任度都很低，并表示他们在与人打交道时需要非常小心。大多数样本表示，他们为自己是泰国人感到自豪。此外，对于南部边境省份群体之间的紧张倾向，受访者认为每个群体之间都存在紧张关系。研究表明，与信任显著相关的因素包括年龄、宗教、教育、收入充足、因国籍而遭受的歧视、因宗教而遭受的歧视、对自己获得更高社会或经济地位的信心、以及对政府或非政府组织帮助的期望。此外，研究还发现，年龄、宗教、就业状况、因宗教而遭受的歧视、对自己获得更高社会或经济地位的信心、对政府或非政府组织帮助的期望与作为泰国人的自豪感显著相关。
{"title":"Social Cohesion in Southern Border Provinces of Thailand","authors":"Krittiya Anuwong, S. Vajirakachorn, Anusorn Chaiaksornwet","doi":"10.48048/asi.2023.259187","DOIUrl":"https://doi.org/10.48048/asi.2023.259187","url":null,"abstract":"The study of social cohesion in the southern border provinces of Thailand aimed to measure overall social cohesion of the three southern border provinces of Thailand and test some of the factors that are likely to be associated with social cohesion. The questionnaire, which was initially developed by the European Foundation on Social Quality, and later adjusted by the Asian Consortium of Social Quality was employed to obtain the data from the samples, which were the eligible voters or those 18 years of age and above in the southern border provinces of Thailand. The procedure used was multi-stage sampling with a total number of 978. \u0000 The survey data were analyzed using descriptive statistics, including frequency and percentage, inferential statistics, the Chi-square test to prove the relationship between independent and dependent variables. From the research, we found that most people had a low level of trust, and said they needed to be very careful in dealing with people. Most of the samples said they are proud to be Thai. In addition, the aptitude towards the tension between groups in the southern border provinces, the respondents think there is tension between every groups. The research indicated that several factors significantly related to trust, including age, religion, education, the sufficiency of income, discrimination experience because of nationality, discrimination experienced because of religion, confidence in achieving higher social or economic status by themselves, and expectation of help from the government or non-government organizations. In addition, the research also found that age, religion, employment status, discrimination experienced because of religion, confidence in achieving higher social or economic status by themselves, and expectation of help from the government or non-government organizations were significantly related to the feeling of being proud to be Thai.","PeriodicalId":43547,"journal":{"name":"SOJOURN-Journal of Social Issues in Southeast Asia","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2023-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86412574","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-10DOI: 10.48048/asi.2023.254371
Khanin Phriwanrat
This article is a part of the research project of designing and improving silk cloths in the shared culture to develop competencies of community and community members of the lower area of the northeastern provincial group: a case study of Buriram Province. 2 objectives are to study basic information regarding silk products in Buriram Province and then use the information as supplementary in designing and developing the souvenir products and develop, improve products and create the souvenir prototype according to the study of silk products made in Buriram Province, to create economic values for the community. The Researcher has selected the product type for further development to be Contemporary Souvenirs by Silk. Moreover, to find out the dimensions of local wisdom and culture of Buriram Province in order to analyze the local identity and connect the creative products with the aspects of design, product development, and souvenir design.
{"title":"From the Silk Cloth Improvement in the Shared Culture of the Lower Area of the Northeastern Provincial Group to the Designing of Contemporary Souvenirs","authors":"Khanin Phriwanrat","doi":"10.48048/asi.2023.254371","DOIUrl":"https://doi.org/10.48048/asi.2023.254371","url":null,"abstract":"This article is a part of the research project of designing and improving silk cloths in the shared culture to develop competencies of community and community members of the lower area of the northeastern provincial group: a case study of Buriram Province. 2 objectives are to study basic information regarding silk products in Buriram Province and then use the information as supplementary in designing and developing the souvenir products and develop, improve products and create the souvenir prototype according to the study of silk products made in Buriram Province, to create economic values for the community.\u0000 The Researcher has selected the product type for further development to be Contemporary Souvenirs by Silk. Moreover, to find out the dimensions of local wisdom and culture of Buriram Province in order to analyze the local identity and connect the creative products with the aspects of design, product development, and souvenir design.","PeriodicalId":43547,"journal":{"name":"SOJOURN-Journal of Social Issues in Southeast Asia","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2023-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81695422","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-23DOI: 10.48048/asi.2023.253719
Akaraphun Ratasuk, Sunanta Gajesanand
This research investigated the role of perceived food safety on customer trust and its mechanism via perceived risk in the food delivery service business during the COVID-19 pandemic. Survey data were collected from 600 food delivery customers in the Bangkok area. However, only 505 sets of questionnaires were completed and returned to the researcher with a response rate of 84.16%. The data were proceeded using WarpPLS 7.0 program to perform partial least squares Structural Equation Modeling (SEM), which was proven suitable for this research. The results showed that perceived food safety could directly promote customer trust (β=0.528; p<0.001). On the other hand, it can also indirectly foster customer trust by decreasing perceived risk (β=-0.123; p=0.003), which will eventually promote customer trust (β=-0.179; p<0.001). In other words, perceived risk partially mediates the association between perceived food safety and customer repurchase intentions (t=2.273; p=0.022). Therefore, customers' trust can be built by providing food safety standards to foster their confidence and perceive minimal risk levels. The findings provided additional empirical evidence of marketing knowledge that the social exchange theory can explain. The results can be applied as a guideline for food delivery service businesses to escalate their service and standards to build customer trust and gain competitive advantages, particularly during pandemics when customers are more health-conscious than ever.
{"title":"Does Food Safety Build Customer Trust? The Mediating Role of Perceived Risk in Food Delivery Service in Bangkok during the COVID-19 Pandemic","authors":"Akaraphun Ratasuk, Sunanta Gajesanand","doi":"10.48048/asi.2023.253719","DOIUrl":"https://doi.org/10.48048/asi.2023.253719","url":null,"abstract":"This research investigated the role of perceived food safety on customer trust and its mechanism via perceived risk in the food delivery service business during the COVID-19 pandemic. Survey data were collected from 600 food delivery customers in the Bangkok area. However, only 505 sets of questionnaires were completed and returned to the researcher with a response rate of 84.16%. The data were proceeded using WarpPLS 7.0 program to perform partial least squares Structural Equation Modeling (SEM), which was proven suitable for this research. The results showed that perceived food safety could directly promote customer trust (β=0.528; p<0.001). On the other hand, it can also indirectly foster customer trust by decreasing perceived risk (β=-0.123; p=0.003), which will eventually promote customer trust (β=-0.179; p<0.001). In other words, perceived risk partially mediates the association between perceived food safety and customer repurchase intentions (t=2.273; p=0.022). Therefore, customers' trust can be built by providing food safety standards to foster their confidence and perceive minimal risk levels. The findings provided additional empirical evidence of marketing knowledge that the social exchange theory can explain. The results can be applied as a guideline for food delivery service businesses to escalate their service and standards to build customer trust and gain competitive advantages, particularly during pandemics when customers are more health-conscious than ever.","PeriodicalId":43547,"journal":{"name":"SOJOURN-Journal of Social Issues in Southeast Asia","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2022-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72694324","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aims to analyze the discourse structure in Hone-Krasae by using the ethnography of communication. The authors collected information by selecting 20 officially uploaded videos with 1 million views or more on www.youtube.com from March 1st, 2021 - March 1st, 2022. The authors found that the discourse structure of Hone-Krasae consisted of three parts: greeting and informing the audience and guests about dramatic issues from social media, questioning to find the truth and solve the problem, and ending the program with a short closing speech. The objective of Hone-Krasae is to demonstrate guests’ perspectives to uncover the stories. The linguistic devices and various tones of the host’s language-Kanchai Kamneodploi are the important communicating tool in the show, including asking the same question and expressing his feelings throughout any situation, along with legal basis and his opinions sometimes. Thus, Hone-Krasae is an exciting program to explore its discourse structure with the ethnography of communication.
{"title":"Discourse Structure of Conversation in Hone-Krasae","authors":"Sukrawan Viboonkan, Saowalak Srimai, Thatdao Rakmak","doi":"10.48048/asi.2023.258760","DOIUrl":"https://doi.org/10.48048/asi.2023.258760","url":null,"abstract":"This research aims to analyze the discourse structure in Hone-Krasae by using the ethnography of communication. The authors collected information by selecting 20 officially uploaded videos with 1 million views or more on www.youtube.com from March 1st, 2021 - March 1st, 2022. The authors found that the discourse structure of Hone-Krasae consisted of three parts: greeting and informing the audience and guests about dramatic issues from social media, questioning to find the truth and solve the problem, and ending the program with a short closing speech. The objective of Hone-Krasae is to demonstrate guests’ perspectives to uncover the stories. The linguistic devices and various tones of the host’s language-Kanchai Kamneodploi are the important communicating tool in the show, including asking the same question and expressing his feelings throughout any situation, along with legal basis and his opinions sometimes. Thus, Hone-Krasae is an exciting program to explore its discourse structure with the ethnography of communication.","PeriodicalId":43547,"journal":{"name":"SOJOURN-Journal of Social Issues in Southeast Asia","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2022-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88204380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-23DOI: 10.48048/asi.2023.260299
Precious Grace Bugayong, Meriel Tobin Sadicon, Jovito Jose P. Katigbak
Interlocking directorship is often described as the practice of members of a corporate board of directors serving on the boards of multiple corporations simultaneously. In the Philippines, previous studies have shown that of all the directors that served on the top 100 corporations, only 15 percent are women. On average, women comprise only 13 percent of the board of directors of individual companies. Hence, this study examines board interlocks within Philippine Government Financial Institutions (GFIs) and their gender aspect. By analyzing ten GFIs through network analysis over the period 2017-2019, this study finds two important points: (i) women’s representation in the board has been significantly low and (ii) board interlocking is highly connected and highly concentrated on a few directors holding multiple seats. Although they are still connected with the rest of the network members, women must go through farther and lengthier paths to reach other members than their male counterparts. This diminishes the opportunities to be an influential and significant network member. Thus, this paper recommends bringing the issue into national policy debates and creating better employment opportunities for women.
{"title":"Women in Philippine Government Financial Institutions: A Network Analysis of Interlocking Governing Boards","authors":"Precious Grace Bugayong, Meriel Tobin Sadicon, Jovito Jose P. Katigbak","doi":"10.48048/asi.2023.260299","DOIUrl":"https://doi.org/10.48048/asi.2023.260299","url":null,"abstract":"Interlocking directorship is often described as the practice of members of a corporate board of directors serving on the boards of multiple corporations simultaneously. In the Philippines, previous studies have shown that of all the directors that served on the top 100 corporations, only 15 percent are women. On average, women comprise only 13 percent of the board of directors of individual companies. Hence, this study examines board interlocks within Philippine Government Financial Institutions (GFIs) and their gender aspect. By analyzing ten GFIs through network analysis over the period 2017-2019, this study finds two important points: (i) women’s representation in the board has been significantly low and (ii) board interlocking is highly connected and highly concentrated on a few directors holding multiple seats. Although they are still connected with the rest of the network members, women must go through farther and lengthier paths to reach other members than their male counterparts. This diminishes the opportunities to be an influential and significant network member. Thus, this paper recommends bringing the issue into national policy debates and creating better employment opportunities for women.","PeriodicalId":43547,"journal":{"name":"SOJOURN-Journal of Social Issues in Southeast Asia","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2022-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90325100","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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