Pariwisata ditegaskan dalam berbagai Rencana Strategis (RENSTRA) maupun Rencana Induk Pariwisata Nasional (RIPARNAS) sebagai andalan penggerak pertumbuhan ekonomi Indonesia. Aset berupa sumberdaya budaya dan sumberdaya alam yang dimiliki seperti keunikan wisata alam berupa wisata bahari dan berbagai event budaya daerah serta keaslian budaya dapat dikelola dan dimanfaatkan untuk bersaing dengan destinasi wisata lain. Kesemuanya itu untuk menarik wisatawan mancanegara maupun domestik untuk datang ke Indonesia. Salah satu program pemerintah dalam pencapaian target tersebut adalah penciptaan 10 (sepuluh) destinasi wisata prioritas atau dengan istilah “Menciptakan 10 Bali Baru” yang tersebar diseluruh Indonesia, yaitu Danau Toba, Tanjung Lesung, Tanjung Kelayang, Kepulauan Seribu, Borobudur, Lombok Mandalika, Wakatobi, Morotai, Bromo-Tengger-Semeru dan Labuan Bajo. Dalam rangka mencapai tujuan strategi pengembangan wisata bahari di Lombok, maka diperlukan langkah-langkah tata kelola destinasi antara lain inventarisasi kesiapan terhadap keadaan daya tarik wisata alam maupun budaya, dapat dimanfaatkan dan kesiapan aksesibilitas, amenitas serta akomodasi. Penelitian ini menggunakan metode deskriptif kualitatif dan analisis SWOT. Dari sisi ekonomi, diharapkan berdampak positif terhadap pertumbuhan ekonomi, sehingga peluang pemanfaatan dan pengembangan wisata bahari di Lombok Barat diharapkan dapat menguntungkan semua pihak. Hasil dari penelitian antara lain : perlunya strategi pengembangan wisata bahari yaitu mengembangkan fasilitas infrastruktur, terutama perluasan dermaga, meningkatkan kompetensi SDM melalui sertifikasi kompetensi pariwisata dankerjasama antara pemerintah, industri pariwisata, akademisi, masyarakat dan media dalam rangka peningkatan pelayanan dan kenyamanan wisatawan,untuk mencapai target 20 Juta wisatawan mancanegara yang berkunjung ke Indonesia tahun 2019. Kata Kunci: Wisata Bahari, Gili Trawangan, Analisis SWOT ABSTRACT:Tourism is affirmed in various Strategic Plans (RENSTRA) as well as the National Tourism Master Plan (RIPARNAS) as a mainstay driving the economic growth of Indonesia. Assets in the form of cultural resources and natural resources such as the uniqueness of nature tourism in the form of marine tourism and various regional cultural events and cultural authenticity can be managed and utilized to compete with other tourist destinations. All of them to attract foreign and domestic tourists to come to Indonesia. One of the government programs in achieving the target is the creation of 10 (ten) priority tourist destinations or with the term "Creating 10 New Bali" scattered throughout Indonesia, namely Lake Toba, Tanjung Lesung, Tanjung Kelayang, Kepulauan Seribu, Borobudur, Lombok Mandalika, Wakatobi , Morotai, Bromo-Tengger-Semeru and Labuan Bajo. In order to achieve the goal of marine tourism development strategy in Lombok, it is necessary steps of governance of destinations, among others, inventory readiness to the st
旅游业在战略计划(RENSTRA)和国家旅游计划(RIPARNAS)中得到强调,是印尼经济增长的重要动力。具有文化资源和自然资源的资产,如海洋旅游的独特性、地区文化活动和文化真实性等,可以被管理和利用来与其他旅游目的地竞争。所有这些都是为了吸引国内外游客来印尼。政府实现这些目标的项目之一是创造10(十)优先或旅游目的地的“创造了10个新巴厘岛整个印度尼西亚丹戎多巴湖,即丹戎酒窝,经济特区,群岛一千Mandalika婆罗浮屠,龙目岛,瓦卡托比你出什么,Bromo-Tengger-Semeru Labuan搭。为了达到龙目岛的海洋旅游发展战略目标,有必要制定目的地治理措施,包括对自然和文化旅游吸引力状态的准备清单,可以使用,可及性、魅力和住宿准备。本研究采用定性描述性质的方法和SWOT分析。从经济的角度来看,预计将对经济增长产生积极的影响,因此西龙目岛的航海旅游机会和发展预计对所有人都有利。研究的结果包括:海洋旅游发展战略的必要性,即发展设施扩建基础设施,尤其是旅游码头通过能力认证,提高人力资源能力之间dankerjasama政府、旅游业、学者和公众和媒体服务和便利游客增加的过程中,为了达到目标2019年的2000万外国游客访问印尼。关键词:海洋旅游、Gili Trawangan SWOT分析抽象:旅游是affirmed在不同战略计划(美国RENSTRA)美国《国家好旅游总体规划(RIPARNAS) as a mainstay开车印尼的经济增长。在文化资源和自然资源的形式下,这样的附带资产,即在海洋旅游和文化活动中不同区域文化活动和文化识别的单一性质上的自然流动可以通过与其他旅游目的地进行交换。他们所有人都要吸引外国和国内的游客来印尼。完成目标的政府项目之一是“创造10个新巴厘岛”的主要目的地,其中包括“创造10个新巴厘岛”、smely Lake Toba、cape Lesung、cape krayang、1000个岛屿、Borobudur、龙目岛manbulika、Wakatobi、Morotai、bromosemeru和Labuan Bajo”。为了实现龙目岛的海洋旅游发展战略目标,这是必要的目的地治理步骤,以及其他因素,对自然和文化吸引力的需求,可以是实用的,可用性的,可用性的,可用性的,可用性的,可用性的,可用性的,可用性的,可用性的,可用性的,可用性的,可用性的,可用性的,可用性的,可用性的,可用性的,可用性的,可用性的,可用性的,可用性的,可用性的,可用性的,可用性的,可用性的,可用性的,可用性的,可用性的,可用性的,可用性的,可用性的,可用性的,可用性的,可用性的,可用性的,可用性的。本研究的标准解释方法和SWOT分析。从经济方面来看,预计会对经济增长产生积极影响,因此西龙目岛爆炸和开发海洋旅游的机会预计将取代所有参与者。results》研究include:海洋旅游发展的需要个会就是developing infrastructure facilities,尤其是competence》《码头,increasing稍等证书of competence》人力资源部通过旅游服务和政府之间合作《旅游行业、学术界和《游龙to improve社区有游客的服务和舒适。实现2019年访问印尼的2000万外国游客的目标。海军旅游,Gili Trawangan, SWOT分析
{"title":"STRATEGI PENGEMBANGAN WISATA BAHARI DI GILI TRAWANGAN KABUPATEN LOMBOK BARAT PROVINSI NUSA TENGGARA BARAT","authors":"Marhanani Tri Astuti","doi":"10.30813/NCCI.V0I0.1202","DOIUrl":"https://doi.org/10.30813/NCCI.V0I0.1202","url":null,"abstract":"Pariwisata ditegaskan dalam berbagai Rencana Strategis (RENSTRA) maupun Rencana Induk Pariwisata Nasional (RIPARNAS) sebagai andalan penggerak pertumbuhan ekonomi Indonesia. Aset berupa sumberdaya budaya dan sumberdaya alam yang dimiliki seperti keunikan wisata alam berupa wisata bahari dan berbagai event budaya daerah serta keaslian budaya dapat dikelola dan dimanfaatkan untuk bersaing dengan destinasi wisata lain. Kesemuanya itu untuk menarik wisatawan mancanegara maupun domestik untuk datang ke Indonesia. Salah satu program pemerintah dalam pencapaian target tersebut adalah penciptaan 10 (sepuluh) destinasi wisata prioritas atau dengan istilah “Menciptakan 10 Bali Baru” yang tersebar diseluruh Indonesia, yaitu Danau Toba, Tanjung Lesung, Tanjung Kelayang, Kepulauan Seribu, Borobudur, Lombok Mandalika, Wakatobi, Morotai, Bromo-Tengger-Semeru dan Labuan Bajo. Dalam rangka mencapai tujuan strategi pengembangan wisata bahari di Lombok, maka diperlukan langkah-langkah tata kelola destinasi antara lain inventarisasi kesiapan terhadap keadaan daya tarik wisata alam maupun budaya, dapat dimanfaatkan dan kesiapan aksesibilitas, amenitas serta akomodasi. Penelitian ini menggunakan metode deskriptif kualitatif dan analisis SWOT. Dari sisi ekonomi, diharapkan berdampak positif terhadap pertumbuhan ekonomi, sehingga peluang pemanfaatan dan pengembangan wisata bahari di Lombok Barat diharapkan dapat menguntungkan semua pihak. Hasil dari penelitian antara lain : perlunya strategi pengembangan wisata bahari yaitu mengembangkan fasilitas infrastruktur, terutama perluasan dermaga, meningkatkan kompetensi SDM melalui sertifikasi kompetensi pariwisata dankerjasama antara pemerintah, industri pariwisata, akademisi, masyarakat dan media dalam rangka peningkatan pelayanan dan kenyamanan wisatawan,untuk mencapai target 20 Juta wisatawan mancanegara yang berkunjung ke Indonesia tahun 2019. Kata Kunci: Wisata Bahari, Gili Trawangan, Analisis SWOT ABSTRACT:Tourism is affirmed in various Strategic Plans (RENSTRA) as well as the National Tourism Master Plan (RIPARNAS) as a mainstay driving the economic growth of Indonesia. Assets in the form of cultural resources and natural resources such as the uniqueness of nature tourism in the form of marine tourism and various regional cultural events and cultural authenticity can be managed and utilized to compete with other tourist destinations. All of them to attract foreign and domestic tourists to come to Indonesia. One of the government programs in achieving the target is the creation of 10 (ten) priority tourist destinations or with the term \"Creating 10 New Bali\" scattered throughout Indonesia, namely Lake Toba, Tanjung Lesung, Tanjung Kelayang, Kepulauan Seribu, Borobudur, Lombok Mandalika, Wakatobi , Morotai, Bromo-Tengger-Semeru and Labuan Bajo. In order to achieve the goal of marine tourism development strategy in Lombok, it is necessary steps of governance of destinations, among others, inventory readiness to the st","PeriodicalId":435865,"journal":{"name":"National Conference of Creative Industry","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124265478","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Agro wisata merupakan destinasi wisata yang cukup menarik bagi keluarga. Selain mendapatkan kesenangan, wisatawan juga mendapatkan edukasi mengenai tanaman dan pertanian. Hanya saja perlu diketahui tingkat kepuasan pengunjung mengingat banyaknya pesaing dari destinasi wisata yang lain yang semakin berkembang dan inovatif. Penelitian ini menggambarkan kepuasan wisatawan ketika berkunjung ke salah satu Agro wisata ternama di Bogor, di mana terbatas pada kepuasan wisatawan saja tanpa melihat variable lain. Hal ini dilakukan untuk melihat kepuasan wisatawan ketika mengunjungi atau melakukan kegiatan di agro wisata. Penelitian ini menggunakan metode penelitian kuantitatif deskriptif. Hasil yang didapatkan bahwa sebagian besar responden menyatakan puas setelah mengunjungi atau melakukan kegiatan di agro wisata. Hal ini tentunya dapat menjadi masukan untuk penyedia jasa. Kata kunci: Kepuasan Wisatawan, Agro Wisata, Traveller, Consumer Behavior, Tourism, Perjalanan Wisata.
{"title":"KEPUASAN WISATAWAN PADA DESTINASI AGRO WISATA DI BOGOR","authors":"Mellia Jeneetica","doi":"10.30813/ncci.v0i0.1197","DOIUrl":"https://doi.org/10.30813/ncci.v0i0.1197","url":null,"abstract":"Agro wisata merupakan destinasi wisata yang cukup menarik bagi keluarga. Selain mendapatkan kesenangan, wisatawan juga mendapatkan edukasi mengenai tanaman dan pertanian. Hanya saja perlu diketahui tingkat kepuasan pengunjung mengingat banyaknya pesaing dari destinasi wisata yang lain yang semakin berkembang dan inovatif. Penelitian ini menggambarkan kepuasan wisatawan ketika berkunjung ke salah satu Agro wisata ternama di Bogor, di mana terbatas pada kepuasan wisatawan saja tanpa melihat variable lain. Hal ini dilakukan untuk melihat kepuasan wisatawan ketika mengunjungi atau melakukan kegiatan di agro wisata. Penelitian ini menggunakan metode penelitian kuantitatif deskriptif. Hasil yang didapatkan bahwa sebagian besar responden menyatakan puas setelah mengunjungi atau melakukan kegiatan di agro wisata. Hal ini tentunya dapat menjadi masukan untuk penyedia jasa. Kata kunci: Kepuasan Wisatawan, Agro Wisata, Traveller, Consumer Behavior, Tourism, Perjalanan Wisata.","PeriodicalId":435865,"journal":{"name":"National Conference of Creative Industry","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130574737","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Penelitian ini bertujuan untuk mendeskripsikan pengaruh pengetahuan dan sikap kepada lingkungan terhadap niat menginap di hotel ramah lingkungan. Penelitian ini menggunakan 90 responden menggunakan kuesioner sebagai instrumen pengumpul data. Responden merupakan wisatawan yang mengetahui tentang hotel ramah lingkungan. Data dianalisis menggunakan metode statistik regresi linear berganda, selanjutnya data diolah menggunakan bantuan software IBM SPSS statistic 20. Hasil penelitian menunjukkan (1) Pengetahuan berpengaruh positif dan signifikan terhadap niat menginap di hotel ramah lingkungan, (2) Sikap kepada lingkungan berpengaruh positif dan signifikan terhadap niat menginap di hotel ramah lingkungan, (3) Pengetahuan dan sikap kepada lingkungan berpengaruh positif signifikan terhadap niat menginap di hotel ramah lingkungan. Kata kunci: pengetahuan, sikap, niat menginap, hotel ramah lingkungan ABSTRACTThis research aims to describe the influence knowledge and attitude to the environment intention stay at eco- friendly hotel. The study taken from a sample of 90 the touristst who know about eco-friendly hotel. The data were analyzed using statistic method multiple linear regression then processed with software IBM SPSS 20. The result show (1) Knowledge have an effect on positive significant intention of stay at eco friendly hotel, (2) Attitude to the environment have an effect positive significant intention of stay at eco- friendly hotel, (3) Knowledge and attitude to the environment have an effect intention of stay at eco-friendly hotel. Keywords: knowledge, attitude, intention of stay, eco-friendly hotel.
{"title":"PENGARUH PENGETAHUAN DAN SIKAP KEPADA LINGKUNGAN TERHADAP NIAT MENGINAP DI HOTEL RAMAH LINGKUNGAN","authors":"Ida Ayu Kalpikawati","doi":"10.30813/ncci.v0i0.1208","DOIUrl":"https://doi.org/10.30813/ncci.v0i0.1208","url":null,"abstract":"Penelitian ini bertujuan untuk mendeskripsikan pengaruh pengetahuan dan sikap kepada lingkungan terhadap niat menginap di hotel ramah lingkungan. Penelitian ini menggunakan 90 responden menggunakan kuesioner sebagai instrumen pengumpul data. Responden merupakan wisatawan yang mengetahui tentang hotel ramah lingkungan. Data dianalisis menggunakan metode statistik regresi linear berganda, selanjutnya data diolah menggunakan bantuan software IBM SPSS statistic 20. Hasil penelitian menunjukkan (1) Pengetahuan berpengaruh positif dan signifikan terhadap niat menginap di hotel ramah lingkungan, (2) Sikap kepada lingkungan berpengaruh positif dan signifikan terhadap niat menginap di hotel ramah lingkungan, (3) Pengetahuan dan sikap kepada lingkungan berpengaruh positif signifikan terhadap niat menginap di hotel ramah lingkungan. Kata kunci: pengetahuan, sikap, niat menginap, hotel ramah lingkungan ABSTRACTThis research aims to describe the influence knowledge and attitude to the environment intention stay at eco- friendly hotel. The study taken from a sample of 90 the touristst who know about eco-friendly hotel. The data were analyzed using statistic method multiple linear regression then processed with software IBM SPSS 20. The result show (1) Knowledge have an effect on positive significant intention of stay at eco friendly hotel, (2) Attitude to the environment have an effect positive significant intention of stay at eco- friendly hotel, (3) Knowledge and attitude to the environment have an effect intention of stay at eco-friendly hotel. Keywords: knowledge, attitude, intention of stay, eco-friendly hotel.","PeriodicalId":435865,"journal":{"name":"National Conference of Creative Industry","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130474857","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Kawasan Minapolitan berada di tiga kecamatan, yaitu Kecamatan Ciseeng, Parung, Gunung Sindur, dan Kemang dengan 14 daya tarik wisata. Berdasarkan hasil analisis, diketahui bahwa Kawasan Minapolitan memiliki potensi yang bisa dikembangkan melalui diferensiasi produk dan kegiatan wisata diharapkan dapat menarik minat wisatawan untuk berkunjung. Didukung dengan sumber daya manusia yang terampil dan aksesibilitas yang memadai. Diketahui juga dari hasil analisis di lapangan, terbuka luas kesempatan berusaha di industri pariwisata khususnya Kawasan Minapolitan baik dari segi daya tarik wisata, kawasan pariwisata, jasa transportasi wisata, jasa makanan dan minuman, penyediaan akomodasi, penyediaan kegiatan hiburan dan rekreasi, jasa informasi wisata, hingga wisata tirta. Kata Kunci: minapolitan, destinasi wisata, pariwisata, daya tarik wisata, industri pariwisata
{"title":"ANALISIS KAWASAN MINAPOLITAN SEBAGAI DESTINASI WISATA","authors":"L. Dewi, Putu Swasti Asparini","doi":"10.30813/NCCI.V0I0.1198","DOIUrl":"https://doi.org/10.30813/NCCI.V0I0.1198","url":null,"abstract":"Kawasan Minapolitan berada di tiga kecamatan, yaitu Kecamatan Ciseeng, Parung, Gunung Sindur, dan Kemang dengan 14 daya tarik wisata. Berdasarkan hasil analisis, diketahui bahwa Kawasan Minapolitan memiliki potensi yang bisa dikembangkan melalui diferensiasi produk dan kegiatan wisata diharapkan dapat menarik minat wisatawan untuk berkunjung. Didukung dengan sumber daya manusia yang terampil dan aksesibilitas yang memadai. Diketahui juga dari hasil analisis di lapangan, terbuka luas kesempatan berusaha di industri pariwisata khususnya Kawasan Minapolitan baik dari segi daya tarik wisata, kawasan pariwisata, jasa transportasi wisata, jasa makanan dan minuman, penyediaan akomodasi, penyediaan kegiatan hiburan dan rekreasi, jasa informasi wisata, hingga wisata tirta. Kata Kunci: minapolitan, destinasi wisata, pariwisata, daya tarik wisata, industri pariwisata ","PeriodicalId":435865,"journal":{"name":"National Conference of Creative Industry","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123300160","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Kampung Budaya Sindangbarang is one of tourism destination in Bogor Regency that has a beautiful landscape, high cultural value, and the discovery of historical sites around it. The purpose of this research is to find out the potency to develop spiritual tourism in Sindangbarang Cultural Village. This research uses a descriptive method with quantitave approach. Primary data were obtained through interview with the management of Sindangbarang Cultural Village, questionnaire distribution and also direct observation. For secondary data obtained through data from the Bogor Regency Tourism Office, the Central Statistics Agency, documentations of Sindangbarang Cultural Village, other relevant institutions, journals and other supporting books. Variables used to see the potency to develop spiritual tourism using Spiritual Element theory (Pechlaner, 2010 in Conrady, 2011) with dimensions of attraction, places and motives. Based on the results of the analysis found that elements of spiritual tourism in the form of attraction, places and motives can become the strength of Sindangbarang Cultural Village in developing spiritual tourism. Keyword: Potency of Development, Spiritual Tourism, Kampung Budaya Sindangbarang
{"title":"POTENSI PENGEMBANGAN WISATA SPIRITUAL DI KAMPUNG BUDAYA SINDANGBARANG, BOGOR","authors":"Seruni Dinitri","doi":"10.30813/ncci.v0i0.1194","DOIUrl":"https://doi.org/10.30813/ncci.v0i0.1194","url":null,"abstract":"Kampung Budaya Sindangbarang is one of tourism destination in Bogor Regency that has a beautiful landscape, high cultural value, and the discovery of historical sites around it. The purpose of this research is to find out the potency to develop spiritual tourism in Sindangbarang Cultural Village. This research uses a descriptive method with quantitave approach. Primary data were obtained through interview with the management of Sindangbarang Cultural Village, questionnaire distribution and also direct observation. For secondary data obtained through data from the Bogor Regency Tourism Office, the Central Statistics Agency, documentations of Sindangbarang Cultural Village, other relevant institutions, journals and other supporting books. Variables used to see the potency to develop spiritual tourism using Spiritual Element theory (Pechlaner, 2010 in Conrady, 2011) with dimensions of attraction, places and motives. Based on the results of the analysis found that elements of spiritual tourism in the form of attraction, places and motives can become the strength of Sindangbarang Cultural Village in developing spiritual tourism. Keyword: Potency of Development, Spiritual Tourism, Kampung Budaya Sindangbarang","PeriodicalId":435865,"journal":{"name":"National Conference of Creative Industry","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114474020","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACTThis study was aimed at investigating the effect of product, price, place, and promotion the decision to purchase pastry & bakery products in Havana Shop Bandung. The theories by Huriyati, Saladin, and Kotler were employed. This study used a descriptive method. The analysis results suggest that the marketing mix variables X, including product X1, price X2, place X3, and promotion X4, have positive and significant effect on the variable Y (i.e., purchasing decision). Therefore, the marketing mix should be maintained and developed so that many consumers decide to buy products offered by Havana Shop. . Keywords: Product, Price, Place, Promotion, Purchasing Decision, Pastry &Bakery
{"title":"PENGARUH PRODUK, HARGA, LOKASI, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK PASTRY BAKERY (STUDY KASUS PADA TOKO HAVANA BANDUNG)","authors":"S. H. Achmad, Dendi Gusnadi","doi":"10.30813/NCCI.V0I0.1213","DOIUrl":"https://doi.org/10.30813/NCCI.V0I0.1213","url":null,"abstract":"ABSTRACTThis study was aimed at investigating the effect of product, price, place, and promotion the decision to purchase pastry & bakery products in Havana Shop Bandung. The theories by Huriyati, Saladin, and Kotler were employed. This study used a descriptive method. The analysis results suggest that the marketing mix variables X, including product X1, price X2, place X3, and promotion X4, have positive and significant effect on the variable Y (i.e., purchasing decision). Therefore, the marketing mix should be maintained and developed so that many consumers decide to buy products offered by Havana Shop. . Keywords: Product, Price, Place, Promotion, Purchasing Decision, Pastry &Bakery","PeriodicalId":435865,"journal":{"name":"National Conference of Creative Industry","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126746286","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study was inspired by the abundant waste of Ambon banana peel that has not been utilized well. The city of Bandung, which is known as a culinary tourism destination in Indonesia, uses a large number of Ambon bananas as a raw material for the culinary products. Unfortunately, the banana peel waste has not been processed well. In this study, banana peels as a bread ingredientwere treated in such a way to generate economic values. This study referred to Herudianto’s (2009) and Wiley’s (1983) theories about bread products, Mudjadin’s (2008) theory about the use of banana peels, and Moehyi’s (1992) theory about consumers’ acceptance of food. This study was an experimental study. The data was collected throughan organoleptic testing by expert panelists and trained panelists. The collected data was subsequently analyzed using a descriptive method of five quality attributes. The analysis results of consumer acceptance of bread products with flour made of banana peels whereas follows: in term of product’s color, 86% of respondents liked it; in term of taste, 90% of respondents said good; in term of texture, 76% of respondents said soft enough; in term of aroma, 80% of respondents said fragrant; and in term of physical appearance, 84% of respondents liked it. In conclusion, the Ambon banana peel-based bread products can be accepted by consumers.
{"title":"ANALISIS DAYA TERIMA KONSUMEN PADA PRODUK ROTI BERBASIS SUBTITUSI KULIT PISANG AMBON","authors":"Dendi Gusnadi, S. H. Achmad","doi":"10.30813/NCCI.V0I0.1205","DOIUrl":"https://doi.org/10.30813/NCCI.V0I0.1205","url":null,"abstract":"<p align=\"center\"><strong><em>ABSTRACT</em></strong><em></em></p><p><em>This study</em><em> was inspired by the abundant</em><em> waste of Ambon banana peel that has not been utilized</em><em> well. The city of Bandung, which is known as a culinary tourism destination in Indonesia, uses a large number of Ambon bananas</em><em> as a raw material for the culinary products. Unfortunately,</em><em> the</em><em> banana peel</em><em> waste ha</em><em>s not been processed well. </em><em>In this study, banana peel</em><em>s as a bread ingredient</em><em>were treated in such a way</em><em> to generate economic values. This study referred to Herudianto’s (2009) and Wiley’s (1983) theories about bread products, Mudjadin’s (2008) theory about the use of banana peels, and Moehyi’s (1992) theory about consumers’ acceptance of food. This study </em><em>was an experimental study. The data was collected</em><em> through</em><em>an organoleptic testing </em><em>by expert panelists and trained panelists. The collected data was subsequently analyzed using a descriptive method of five quality attributes. The analysis results of consumer acceptance of</em><em> bread products with flour made of banana peels</em><em> whereas follows: in term of product’s color, 86% of respondents liked it;</em><em> in term of taste, 90% of respondents said good;</em><em> in term of texture, 76% of respondents said soft enough;</em><em> in term of aroma,</em><em> 80% of respondents said fragrant; and in term of physical appearance, 84% of respondents liked it. In conclusion, the Ambon banana peel-based bread products</em><em> can be accepted by consumers.</em></p><strong><em>Keywords:</em></strong><em> Consumer Acceptance, Baking Products, Banana Peel-based Flour</em>","PeriodicalId":435865,"journal":{"name":"National Conference of Creative Industry","volume":"110 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123061748","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ari Yuniarso, Tri Wiyana, Arif Zulkarnain, Iwan Khrisnanto
Fotografi dan pariwisata saat ini dianggap tidak dapat dipisahkan. Secara umum, tren yang terjadi dalam fotografi serta teknologinya telah berubah secara signifikan dan telah menjadi jauh lebih kompleks dan berbasis online media. Media sosial dan beberapa jejaring sosial telah muncul sebagai suatu fenomena yang sebagai sumber informasi online baru yang dibuat, diinisiasi, diedarkan dan digunakan oleh konsumen yang bermaksud untuk mendidik satu sama lain tentang produk, merek, layanan, kepribadian, dan masal. Pembahasan dalam penelitian ini adalah tentang travel selfie sebagai media alternatif promosi destinasi wisata. Obyek penelitian ini berdasarkan fenomena kebun bunga di sepanjang pinggir Jalan Jalur Lintas Selatan(JJLS) Desa Srigading, Kecamatan Sanden, Kabupaten Bantul, Yogyakarta. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data yang akan dianalisis adalah hasil interview pengunjung dan pemilik kebun bunga. Juga dilakukan pengamatan foto-foto yang muncul di media sosial untuk melihat respon terhadap obyek wisata tersebut. Tujuan penelitian ini untuk mengetahui kategori paling populer terhadap suatu citra destinasi, dan selanjutnya analisa deskripsi dilakukan untuk mendapatkan model bahwa travel selfiedianggap sebagai elemen yang lebih penting untuk media alternatif destinasi wisata. Kata Kunci: travel selfie, social media, destination image ABSTRACT:Photography and tourism are now considered inseparable. In general, trends in photography and technology have changed significantly and have become much more complex and online-based media. Social media and social networks have emerged as a phenomenon as a new source of online information created, initiated, circulated and used by consumers who intend to educate each other about products, brands, services, personalities, and the masses. The discussion in this study is about travel selfie as an alternative media promotion of tourist destinations. The object of this research is based on flower garden phenomenon along the edge of Jalan Jalur Lintas Selatan (JJLS) of Desa Srigading, Kecamatan Sanden, Kabupaten Bantul, Yogyakarta. This research uses qualitative approach with case study method. The data to be analyzed is the result of interviews of visitors and flower garden owners. Also observed photographs appearing on social media to see the response to these attractions. The purpose of this research is to know the most popular category of destination image, and further description analysis is done to get the model that travel selfie considered as more important element for alternative media of tourist destination. Keywords: travel selfie, social media, destination image
{"title":"TRAVEL SELFIE DAN DESTINATION IMAGE: STUDI KASUS TAMAN BUNGA JALAN JALUR LINGKAR SELATAN (JJLS) YOGYAKARTA","authors":"Ari Yuniarso, Tri Wiyana, Arif Zulkarnain, Iwan Khrisnanto","doi":"10.30813/NCCI.V0I0.1203","DOIUrl":"https://doi.org/10.30813/NCCI.V0I0.1203","url":null,"abstract":"Fotografi dan pariwisata saat ini dianggap tidak dapat dipisahkan. Secara umum, tren yang terjadi dalam fotografi serta teknologinya telah berubah secara signifikan dan telah menjadi jauh lebih kompleks dan berbasis online media. Media sosial dan beberapa jejaring sosial telah muncul sebagai suatu fenomena yang sebagai sumber informasi online baru yang dibuat, diinisiasi, diedarkan dan digunakan oleh konsumen yang bermaksud untuk mendidik satu sama lain tentang produk, merek, layanan, kepribadian, dan masal. Pembahasan dalam penelitian ini adalah tentang travel selfie sebagai media alternatif promosi destinasi wisata. Obyek penelitian ini berdasarkan fenomena kebun bunga di sepanjang pinggir Jalan Jalur Lintas Selatan(JJLS) Desa Srigading, Kecamatan Sanden, Kabupaten Bantul, Yogyakarta. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data yang akan dianalisis adalah hasil interview pengunjung dan pemilik kebun bunga. Juga dilakukan pengamatan foto-foto yang muncul di media sosial untuk melihat respon terhadap obyek wisata tersebut. Tujuan penelitian ini untuk mengetahui kategori paling populer terhadap suatu citra destinasi, dan selanjutnya analisa deskripsi dilakukan untuk mendapatkan model bahwa travel selfiedianggap sebagai elemen yang lebih penting untuk media alternatif destinasi wisata. Kata Kunci: travel selfie, social media, destination image ABSTRACT:Photography and tourism are now considered inseparable. In general, trends in photography and technology have changed significantly and have become much more complex and online-based media. Social media and social networks have emerged as a phenomenon as a new source of online information created, initiated, circulated and used by consumers who intend to educate each other about products, brands, services, personalities, and the masses. The discussion in this study is about travel selfie as an alternative media promotion of tourist destinations. The object of this research is based on flower garden phenomenon along the edge of Jalan Jalur Lintas Selatan (JJLS) of Desa Srigading, Kecamatan Sanden, Kabupaten Bantul, Yogyakarta. This research uses qualitative approach with case study method. The data to be analyzed is the result of interviews of visitors and flower garden owners. Also observed photographs appearing on social media to see the response to these attractions. The purpose of this research is to know the most popular category of destination image, and further description analysis is done to get the model that travel selfie considered as more important element for alternative media of tourist destination. Keywords: travel selfie, social media, destination image","PeriodicalId":435865,"journal":{"name":"National Conference of Creative Industry","volume":"125 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117334105","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Organizational citizenship behavior (OCB) merupakan salah satu bentuk perilaku prososial yaitu perilaku sosial yang positif, konstruktif dan membantu. OCB ini tercermin melalui perilaku suka menolong orang lain, menjadi volunteer untuk tugas-tugas ekstra, patuh terhadap aturan-aturan dan prosedur-prosedur di tempat kerja. Perilaku tersebut akan muncul bila karyawan merasakan kepuasan dalam bekerja dan memiliki komitmen terhadap organisasi. Penelitian ini bertujuan untuk mengetahui pengaruh kepuasan kerja dan komitmen organisasi terhadap organizational citizenship behavior karyawan hotel berbintang di Bali secara parsial dan simultan. Data penelitian dikumpulkan melalui kuisioner dengan menggunakan 100 responden dan dianalisis dengan menggunakan amalisis regresi berganda. Hasil penelitian menunjukkan bahwa kepuasan kerja dan komitmen organisasi secara parsial maupun simultan berpengaruh positif dan signifikan terhadap organizational citizenship behavior karyawan. Berdasarkan uji determinasi ditemukan bahwa sumbangan variable kepuasan kerja dan komitmen organisasi sebesar 80,4 persen. Kata kunci: Kepuasan kerja, komitmen organisasi, OCB ABSTRACT:Organizational citizenship behavior (OCB) is one form of prosocial behavior that is positive social behavior, constructive and helpful. This OCB is reflected through the behavior of helping others, volunteering for extra tasks, obeying the rules and procedures at work. Such behavior will arise when employees feel satisfaction in work and have a commitment to the organization. This study aims to determine the effect of job satisfaction and organizational commitment to the organizational citizenship behavior of star hotel employees in Bali partially and simultaneously. The research data was collected through questionnaire using 100 respondents and analyzed by using multiple regression analysis. The results showed that job satisfaction and organizational commitment partially or simultaneously have a positive and significant effect on organizational citizenship behavior of employees. Based on test of determination found that contribution of job satisfaction variable and organizational commitment equal to 80,4 percent. Keywords: Job satisfaction, organizational commitment, OCB
{"title":"PENGARUH KEPUASAN KERJA DAN KOMITMEN ORGANISASI TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR PADA KARYAWAN HOTEL BERBINTANG DI BALI","authors":"Niken Sulistyawati","doi":"10.30813/ncci.v0i0.1209","DOIUrl":"https://doi.org/10.30813/ncci.v0i0.1209","url":null,"abstract":"Organizational citizenship behavior (OCB) merupakan salah satu bentuk perilaku prososial yaitu perilaku sosial yang positif, konstruktif dan membantu. OCB ini tercermin melalui perilaku suka menolong orang lain, menjadi volunteer untuk tugas-tugas ekstra, patuh terhadap aturan-aturan dan prosedur-prosedur di tempat kerja. Perilaku tersebut akan muncul bila karyawan merasakan kepuasan dalam bekerja dan memiliki komitmen terhadap organisasi. Penelitian ini bertujuan untuk mengetahui pengaruh kepuasan kerja dan komitmen organisasi terhadap organizational citizenship behavior karyawan hotel berbintang di Bali secara parsial dan simultan. Data penelitian dikumpulkan melalui kuisioner dengan menggunakan 100 responden dan dianalisis dengan menggunakan amalisis regresi berganda. Hasil penelitian menunjukkan bahwa kepuasan kerja dan komitmen organisasi secara parsial maupun simultan berpengaruh positif dan signifikan terhadap organizational citizenship behavior karyawan. Berdasarkan uji determinasi ditemukan bahwa sumbangan variable kepuasan kerja dan komitmen organisasi sebesar 80,4 persen. Kata kunci: Kepuasan kerja, komitmen organisasi, OCB ABSTRACT:Organizational citizenship behavior (OCB) is one form of prosocial behavior that is positive social behavior, constructive and helpful. This OCB is reflected through the behavior of helping others, volunteering for extra tasks, obeying the rules and procedures at work. Such behavior will arise when employees feel satisfaction in work and have a commitment to the organization. This study aims to determine the effect of job satisfaction and organizational commitment to the organizational citizenship behavior of star hotel employees in Bali partially and simultaneously. The research data was collected through questionnaire using 100 respondents and analyzed by using multiple regression analysis. The results showed that job satisfaction and organizational commitment partially or simultaneously have a positive and significant effect on organizational citizenship behavior of employees. Based on test of determination found that contribution of job satisfaction variable and organizational commitment equal to 80,4 percent. Keywords: Job satisfaction, organizational commitment, OCB","PeriodicalId":435865,"journal":{"name":"National Conference of Creative Industry","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127321900","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACTThis research departs from the curiosity of researchers to find out the extent to which online customer reviews are used at the Ritz Carlton hotel, because hotel management responds well even to the extraordinary in responding to online customer reviews, especially from TripAdvisor. The purpose of this study is to develop and understand the extent to which online review customer reviews are used from TripAdvisor to the department of the front office at the Ritz Carlton Hotel Jakarta. Conclusions from this study are important for hotels to maintain and improve the level of customer satisfaction to improve the quality of hotel services. The researcher also gave several suggestions which stated that there must be a position of work that is responsible for ensuring that all online reviews will be answered and evaluated. In addition, the hotel must invite more guests to comment on TripAdvisor.Keywords: Customer, Customer Satisfaction, Online Review, Front Office Department
{"title":"ARTI PENTING TINGKAT KEPUASAN PARA PELANGGAN DAN PEMANFAATAN ULASAN DARING","authors":"Dewanta Fachrureza","doi":"10.30813/NCCI.V0I0.1216","DOIUrl":"https://doi.org/10.30813/NCCI.V0I0.1216","url":null,"abstract":"ABSTRACTThis research departs from the curiosity of researchers to find out the extent to which online customer reviews are used at the Ritz Carlton hotel, because hotel management responds well even to the extraordinary in responding to online customer reviews, especially from TripAdvisor. The purpose of this study is to develop and understand the extent to which online review customer reviews are used from TripAdvisor to the department of the front office at the Ritz Carlton Hotel Jakarta. Conclusions from this study are important for hotels to maintain and improve the level of customer satisfaction to improve the quality of hotel services. The researcher also gave several suggestions which stated that there must be a position of work that is responsible for ensuring that all online reviews will be answered and evaluated. In addition, the hotel must invite more guests to comment on TripAdvisor.Keywords: Customer, Customer Satisfaction, Online Review, Front Office Department","PeriodicalId":435865,"journal":{"name":"National Conference of Creative Industry","volume":"77 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125133022","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}