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Language in a pandemic: A multimodal analysis of social media representation of COVID-19 大流行中的语言:对COVID-19社交媒体表征的多模态分析
IF 0.8 4区 文学 Q2 Social Sciences Pub Date : 2022-03-01 DOI: 10.1386/jams_00062_1
O. Adebomi
Since COVID-19 was declared a pandemic by the World Health Organization on 11 March 2020, it has become a source of worry across countries within the global space. It has posed not only a health challenge but also an economic and a linguistic burden. Linguistic burden because many efforts are being made by stakeholders to appropriately represent or codify the manifestations of the disease in unambiguous and understandable terms. Hence, one of the major platforms where COVID-19 has been variously represented is the social media. This study, therefore, focuses on a multimodal analysis of the representation of the COVID-19 pandemic on two social media platforms: Facebook and WhatsApp. The study adopts Kress’s social semiotic model as theoretical framework. This model explains the meaning affordances of verbal and non-verbal semiotic resources. It examines communicators’ intentions and makes meanings through multiple semiotic modes. This model is adopted because it offers a sociological perspective to the interpretation of visual texts. Twenty-five semiotic resources comprising memes and flash headlines, which were purposively sourced from Facebook and WhatsApp over a period of twelve weeks between April and July 2020, were analysed in the study. The data were subjected to both pictorial and simple descriptive linguistic analysis. The study reveals that COVID-19 memes extend economic and social concerns in Nigeria. The semiotic resources expose social problems such as poverty, insecurity and inequality in the Nigerian society which pose a threat to strict adherence to safety measures; and establish the manifestation of religion and gender issues in COVID-19 debates. Furthermore, it provides informative-cum-instructional functions in the fight against COVID-19. The study suggests that the deployment of appropriate linguistic and extralinguistic codes could guarantee effective and targeted public health enlightenment on COVID-19.
自2020年3月11日世界卫生组织宣布2019冠状病毒病为大流行以来,它已成为全球各国担忧的根源。它不仅构成健康挑战,而且构成经济和语言负担。语言负担,因为利益攸关方正在作出许多努力,以明确和可理解的术语适当地代表或编纂疾病的表现。因此,社交媒体是新型冠状病毒传播的主要平台之一。因此,本研究侧重于对COVID-19大流行在两个社交媒体平台(Facebook和WhatsApp)上的表现进行多模式分析。本研究采用克雷斯的社会符号学模型作为理论框架。该模型解释了语言和非语言符号资源的意义支持性。它通过多种符号学模式来考察交际者的意图和意义。这一模式之所以被采用,是因为它为视觉文本的解读提供了社会学的视角。该研究分析了包括模因和闪光标题在内的25种符号资源,这些资源是在2020年4月至7月的12周内有目的地从Facebook和WhatsApp获取的。对数据进行了图像分析和简单的描述性语言分析。该研究表明,COVID-19表情包扩大了尼日利亚的经济和社会担忧。符号学资源暴露了尼日利亚社会的贫困、不安全和不平等等社会问题,这些问题对严格遵守安全措施构成威胁;并在COVID-19辩论中确立宗教和性别问题的体现。此外,它还为抗击COVID-19提供信息和指导功能。研究表明,适当的语言和语言外代码的部署可以确保有效和有针对性的公共卫生启蒙。
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引用次数: 2
Guardians of truth? Fact-checking the ‘disinfodemic’ in Southern Africa during the COVID-19 pandemic 真理的守护者?在COVID-19大流行期间,对南部非洲的“虚假信息”进行事实核查
IF 0.8 4区 文学 Q2 Social Sciences Pub Date : 2022-03-01 DOI: 10.1386/jams_00065_1
Admire Mare, Allen Munoriyarwa
Based on virtual ethnography and online interviews, we provide new evidence of how fact-checking organizations based in Zimbabwe, South Africa and Namibia responded to the influx of conspiracy theories, mis- and disinformation during the COVID-19 pandemic. This study seeks to answer the following questions: What kind of responses did ZimFact, Africa Check and Namibia Fact Check put in place to combat the spread of the ‘disinfodemic’ during the outbreak of COVID-19 in Southern Africa? To what extent were these interventions effective in terms of combating the viral spread of the ‘disinfodemic’ in the broader information ecosystem? It argues that through a combination of manual and technology-enabled verification processes, these organizations were partly able to debunk some of the harmful, conspiratorial and misleading claims related to the coronavirus. It demonstrates that fact-checking alone is not enough to stem the ‘disinfodemic’ unless it is complemented by an ecosystem that prioritizes access to information, media literacy initiatives, proactive takedown interventions by platform companies and increased public awareness on truthful and credible public health information. Furthermore, fact-checking organizations need to increase the speed at which they respond to the ‘disinfodemic’ if virality, which is the major driver of this ‘phenomenon’, is to be mitigated. We recommend that fact-checkers should implement efficient mechanisms of decentralizing their activities, amplify the sharing of verified information, forge collaborative initiatives with key actors and ramp up critical media literacy programmes.
基于虚拟人种学和在线访谈,我们提供了新的证据,说明津巴布韦、南非和纳米比亚的事实核查组织如何应对2019冠状病毒病大流行期间涌入的阴谋论、错误和虚假信息。本研究旨在回答以下问题:在南部非洲COVID-19爆发期间,ZimFact、Africa Check和Namibia Fact Check采取了什么样的应对措施来应对“虚假信息”的传播?在更广泛的信息生态系统中,这些干预措施在多大程度上有效地遏制了“虚假信息”的病毒式传播?它认为,通过人工和技术支持的验证过程相结合,这些组织在一定程度上能够揭穿与冠状病毒有关的一些有害、阴谋和误导性的说法。它表明,事实核查本身不足以遏制“虚假信息”,除非辅以一个生态系统,该生态系统优先考虑信息获取、媒体素养倡议、平台公司的主动删除干预措施以及提高公众对真实和可信的公共卫生信息的认识。此外,事实核查组织需要加快应对“虚假信息”的速度,如果要减轻病毒式传播,病毒式传播是这一“现象”的主要驱动因素。我们建议,事实核查人员应实施有效的活动分散机制,扩大已核实信息的共享,与关键行为体制定合作倡议,并加强关键的媒体扫盲方案。
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引用次数: 7
Imagine dying from an overseas disease, when you do not even own a passport: A critical analysis of Twitter conversations in the wake of COVID-19 in Kenya and South Africa 想象一下,你甚至没有护照,却死于海外疾病:对肯尼亚和南非新冠肺炎疫情后推特对话的批判性分析
IF 0.8 4区 文学 Q2 Social Sciences Pub Date : 2022-03-01 DOI: 10.1386/jams_00063_1
J. Mwaura, Ufuoma Akpojivi
South Africa has had a long history of institutionalized racial segregation and although it came to an end in the early 1990s, the level of power, racial and inequalities are still evident to date, making South Africa one of the most unequal societies in the world. Kenya, on the other hand, has had its share of inequalities, particularly inclined towards political and ethnic dimensions. The emergence of COVID-19 has further uncovered social and political fractures within the two societies with racialized and discriminatory responses to fear disproportionately affecting marginalized groups. Using qualitative research design, and case study approach, a corpus of tweets from social media archive (Twitter) when the first COVID-19 cases were recorded in both countries were analysed to ascertain the conversations occurring and if it re-enforces existing postcolonial issues. The study argued that Twitter conversations that occurred in both countries show that postcolonial issues of power and race are rife and appeared in many public conversations on social media.
南非有长期制度化的种族隔离的历史,虽然它在1990年代初结束,但权力、种族和不平等的程度至今仍然很明显,使南非成为世界上最不平等的社会之一。另一方面,肯尼亚也存在不平等现象,特别是政治和种族方面的不平等现象。2019冠状病毒病的出现进一步暴露了这两个社会内部的社会和政治裂痕,对恐惧的种族化和歧视性反应对边缘群体的影响尤为严重。采用定性研究设计和案例研究方法,分析了两国首次记录COVID-19病例时社交媒体档案(Twitter)的推文语料库,以确定正在发生的对话,以及它是否重新强化了现有的后殖民问题。该研究认为,在这两个国家发生的推特对话表明,权力和种族的后殖民问题很普遍,出现在社交媒体上的许多公开对话中。
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引用次数: 1
Analysing the mythologies and the ideological nuances in photographic representation of COVID-19 containment in Kenya’s newspapers 分析肯尼亚报纸上关于COVID-19遏制的摄影表现中的神话和意识形态的细微差别
IF 0.8 4区 文学 Q2 Social Sciences Pub Date : 2022-03-01 DOI: 10.1386/jams_00068_1
Joseph N. Nyanoti
When the first death from Coronavirus disease (COVID-19) was reported in Kenya on 15 March 2020 the mainstream media seemed to play its role of sensitizing the public and giving coverage as the government enforced regulations to fight the pandemic. However, a critical observation indicated that the media were not doing much more than government propaganda. The focus of this study is to analyse the ideology that drives the Kenyan mainstream media. The research particularly focuses on the study of photographs that were published in Kenya’s two leading newspapers, the Daily Nation and The Standard, between 15 March and 30 April 2020, to decode the ideological meanings hidden in the photographs. This study is guided by these three research questions: how is the fight against COVID-19 photographically represented in Kenyan newspapers? What mythic meanings are embedded in these photographs? What ideological nuances can be read in these photographs? The analysis used Roland Barthes’s framework of semiotic analysis. Findings show that the photographs published in the two newspapers in the period of study support the dominant government ideology and promote gender and class inequality.
2020年3月15日,肯尼亚报告了首例冠状病毒病(COVID-19)死亡病例,随着政府执行抗击疫情的法规,主流媒体似乎发挥了提高公众认识和报道的作用。然而,一项批判性的观察表明,媒体所做的不过是政府的宣传。本研究的重点是分析驱动肯尼亚主流媒体的意识形态。该研究特别侧重于研究2020年3月15日至4月30日期间在肯尼亚两家主要报纸《每日国家报》和《标准报》上发表的照片,以破译照片中隐藏的意识形态含义。本研究以以下三个研究问题为指导:肯尼亚报纸如何以摄影方式呈现抗击COVID-19的斗争?这些照片中蕴含着什么样的神话意义?从这些照片中可以看出什么意识形态的细微差别?分析采用了罗兰·巴特的符号学分析框架。研究结果表明,两家报纸在研究期间刊登的照片支持了占主导地位的政府意识形态,助长了性别和阶级不平等。
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引用次数: 1
Nigerian government and management of news and information on the coronavirus pandemic 尼日利亚政府和有关冠状病毒大流行的新闻和信息的管理
IF 0.8 4区 文学 Q2 Social Sciences Pub Date : 2022-03-01 DOI: 10.1386/jams_00070_1
G. Ernest-Samuel, N. Uduma
This research is conducted to ascertain informed public’s views on Nigerian government’s management of news and information during the coronavirus (COVID-19) pandemic in Nigeria. Purposively selected participants were engaged in a WhatsApp conference to investigate how they perceive government’s management of news and information on the pandemic; expose government’s efforts in disseminating news and information, and its influence on the overall management and control of the disease in Nigeria. Using framing theory in its analysis, the article argues that government’s nepotistic, secretive management of news and information on COVID adversely affected public trust, which is read as a form of censorship through silence designed to obstruct transparency, accountability and citizenship participation on national issues, contrary to the principles of Open Government Partnership (OGP) which Nigeria, is member to. The article reiterates on the need for government to build the confidence of Nigerians and boost its overall image.
本研究旨在确定知情公众对尼日利亚冠状病毒(COVID-19)大流行期间尼日利亚政府对新闻和信息的管理的看法。有意挑选的参与者参加了WhatsApp会议,以调查他们如何看待政府对大流行新闻和信息的管理;揭露政府在传播新闻和信息方面所做的努力,及其对尼日利亚疾病的整体管理和控制的影响。文章在分析中使用框架理论,认为政府对COVID新闻和信息的裙带关系和秘密管理对公众信任产生了不利影响,这被解读为一种通过沉默进行审查的形式,旨在阻碍国家问题的透明度、问责制和公民参与,这违背了尼日利亚作为成员的开放政府伙伴关系(OGP)的原则。文章重申政府需要建立尼日利亚人的信心并提升其整体形象。
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引用次数: 1
The influence of photographs, music and comedy in Instagram coronavirus messages on adult preventive habits Instagram冠状病毒信息中的照片、音乐和喜剧对成人预防习惯的影响
IF 0.8 4区 文学 Q2 Social Sciences Pub Date : 2022-03-01 DOI: 10.1386/jams_00067_1
IfeKristi T. Ayo-Obiremi
Coronaviruses have been in existence for over five decades – shaking and taking lives around the world. COVID-19 is similar to others in this regard, but different because it has had a more global impact, causing more deaths than previous life-threatening viruses. In order to reduce deaths and curtail the virus, different communication forms are being used in various countries. Hinged on the agenda-setting and the individual differences theories of media, this study analyses the use of photographs, comedy and music in communicating coronavirus messages on Instagram, the influence of these messages on preventive measures and the attitude of Nigerian citizens to prevention tips based on the content of the messages. Using mixed method of qualitative content analysis and survey, 120 Instagram COVID-19 messages from sixteen social media skit creators/influencers were analysed. Responses of 247 survey respondents, mostly from South West Nigeria, were used to examine the influence of these messages on citizens’ preventive habits. Results of the study reveal that different methods including pictures, comedy, music, satire and spoken words were used in communicating coronavirus messages and preventive tips on Instagram. However, music, comedy, photograph and short film messages gained more attention and responses from citizens. Citizens identified them as helpful in cultivating preventive habits because these messages were easier to remember and they gave detailed explanations of prevention habits citizens should adhere to in order to curtail the spread of coronavirus. Media should therefore continue to use different strategies, especially music, comedy, photographs and short films, to reach citizens.
冠状病毒已经存在了50多年,在世界各地震动和夺走生命。COVID-19在这方面与其他病毒相似,但不同之处在于它的全球影响更大,造成的死亡人数比以前危及生命的病毒更多。为了减少死亡和遏制这种病毒,各国正在使用不同的传播形式。本研究以媒体的议程设置和个体差异理论为基础,分析了照片、喜剧和音乐在Instagram上传播冠状病毒信息时的使用情况,这些信息对预防措施的影响,以及尼日利亚公民对基于信息内容的预防提示的态度。采用定性内容分析和调查的混合方法,分析了来自16位社交媒体小品创作者/影响者的120条Instagram COVID-19消息。247名调查对象(主要来自尼日利亚西南部)的答复被用来检查这些信息对公民预防习惯的影响。研究结果显示,在Instagram上传播冠状病毒信息和预防提示时,人们使用了不同的方法,包括图片、喜剧、音乐、讽刺和口头语言。然而,音乐、喜剧、照片和短片信息获得了更多的关注和回应。市民们认为这些信息有助于培养预防习惯,因为这些信息更容易记住,并详细解释了公民应该遵守的预防习惯,以遏制冠状病毒的传播。因此,媒体应继续使用不同的策略,特别是音乐、喜剧、照片和短片,来接触公民。
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引用次数: 0
An evaluation of constructive journalism in Zimbabwe: A case study of The Herald’s coverage of the coronavirus pandemic 对津巴布韦建设性新闻的评价:以《先驱报》对冠状病毒大流行的报道为例
IF 0.8 4区 文学 Q2 Social Sciences Pub Date : 2021-09-01 DOI: 10.1386/jams_00060_1
T. Tshabangu, A. Salawu
The coverage of crises such as the global health pandemic, COVID-19, is to a large extent guided by national interest, journalistic culture and editorial policies of media outlets. This article argues that the state-controlled newspaper, The Herald, in Zimbabwe deployed constructive journalism as an approach to report COVID-19. Constructive journalism is about injecting positive angles into news reports while abiding by the core news values of accuracy, impartiality and balance. The findings reveal that constructive journalism elements of solutions orientation, future orientation, and explanation and contextualization were frequently deployed by The Herald to advance a safe nation narrative whose objective was to prevent public hysteria in the face of a deadly COVID-19 outbreak in the country. The paper concludes that the deployment of constructive journalism in less developed countries like Zimbabwe to inspire hope through positive psychology in the face of global crises does not always yield the intended outcomes.
对COVID-19等全球卫生大流行危机的报道在很大程度上受到国家利益、新闻文化和媒体编辑政策的指导。本文认为,津巴布韦国家控制的报纸《先驱报》(the Herald)采用建设性新闻作为报道COVID-19的方法。建设性新闻是在坚持准确、公正、平衡的新闻核心价值的同时,在新闻报道中注入积极的角度。调查结果显示,《先驱报》经常采用解决方案导向、未来导向、解释和情境化等建设性新闻元素,以推进安全国家叙事,其目标是防止公众在面对致命的COVID-19疫情时歇斯底里。这篇论文的结论是,在津巴布韦等欠发达国家,在面对全球危机时,通过积极心理学来激发希望的建设性新闻的部署并不总是产生预期的结果。
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引用次数: 7
‘Subaltern’ pushbacks: An analysis of responses by Facebook users to ‘racist’ statements by two French doctors on testing a COVID-19 vaccine in Africa “次等”的反击:Facebook用户对两名法国医生在非洲测试COVID-19疫苗时发表的“种族主义”言论的回应分析
IF 0.8 4区 文学 Q2 Social Sciences Pub Date : 2021-09-01 DOI: 10.1386/jams_00051_1
S. Mudavanhu
In April 2020, two French doctors discussed on television the idea of testing a COVID-19 vaccine in Africa. The controversial utterances were widely condemned, subsequently leading the doctors apologizing. Using thematic analysis, and drawing on Stuart Hall’s encoding‐decoding model and the concepts of coloniality and decoloniality, this article analyses responses to the doctors’ statements by social media users. Of the decoding positions proposed by Stuart Hall, many Facebook users occupied the oppositional decoding position. Facebook users dethroned ideas rooted in colonialism that positioned Europeans as superior thought leaders and Africans as inferior and passive recipients of western knowledges and leadership. They also dismissed the doctors as flagrant racists. Facebook users affirmed that Africans were not guinea pigs and Africa was not a laboratory. The visceral pushbacks by social media users discredited and delegitimized the doctors’ ideas as well as to foster solidarity among Africans in disparate locations.
2020年4月,两名法国医生在电视上讨论了在非洲测试COVID-19疫苗的想法。这些有争议的言论受到了广泛谴责,随后导致医生们道歉。本文采用主题分析,借鉴Stuart Hall的编码-解码模型以及殖民和非殖民的概念,分析了社交媒体用户对医生言论的反应。在Stuart Hall提出的解码立场中,许多Facebook用户占据了对立的解码立场。Facebook用户摒弃了根植于殖民主义的观念,这些观念将欧洲人定位为优越的思想领袖,将非洲人定位为低劣的、被动的西方知识和领导力的接受者。他们还将这些医生斥为公然的种族主义者。Facebook用户肯定非洲人不是小白鼠,非洲也不是实验室。社交媒体用户发自内心的抵制使医生们的想法失去了可信度和合法性,同时也促进了不同地区非洲人之间的团结。
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引用次数: 2
Media representation of China in the time of pandemic: A comparative study of Kenyan and Ethiopian media 大流行时期中国的媒体代表性:肯尼亚和埃塞俄比亚媒体的比较研究
IF 0.8 4区 文学 Q2 Social Sciences Pub Date : 2021-09-01 DOI: 10.1386/jams_00057_1
Hang Li
China has been a pivotal player throughout the COVID-19 pandemic, yet there is very little research on how China’s role and effort have been interpreted among African countries that are diverged in their crisis responses. Through content and discourse analysis of the local media and more than 50 in-depth interviews, this study investigates media representation of China during the coronavirus pandemic in the Kenyan and Ethiopian newspapers, specifically Kenyan’s Daily Nation and The Standard, and the Ethiopian Herald and The Reporter. This study finds that Kenyan newspapers adopted a more critical and problem-centred narrative, as many of its news articles are organized around problems such as the ‘debt-trap diplomacy’, and the mistreatment of Africans in Guangzhou during the pandemic. Unlike Kenyan newspapers, Ethiopian newspapers adopted a more positive and favourable tone towards China. This article also captures the dynamics behind the production of China-related news during the pandemic, and discusses how the media environment, professional norms, journalistic habitus, the ‘rules of games’ (i.e. who counts as an important source) have fundamentally shaped the news production.
在2019冠状病毒病大流行期间,中国一直发挥着关键作用,但很少有研究表明,在危机应对方面存在分歧的非洲国家如何解读中国的作用和努力。本研究通过对当地媒体的内容和话语分析以及50多次深度采访,调查了肯尼亚和埃塞俄比亚报纸在冠状病毒大流行期间对中国的媒体表现,特别是肯尼亚的《每日国家报》和《标准报》,以及埃塞俄比亚先驱报和《记者报》。这项研究发现,肯尼亚报纸采用了一种更具批判性和以问题为中心的叙事方式,因为它的许多新闻文章都围绕诸如“债务陷阱外交”以及疫情期间广州非洲人受到虐待等问题展开。与肯尼亚报纸不同,埃塞俄比亚报纸对中国的态度更为积极和有利。本文还捕捉了疫情期间中国相关新闻生产背后的动态,并讨论了媒体环境、专业规范、新闻习惯、“游戏规则”(即谁是重要消息来源)如何从根本上塑造了新闻生产。
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引用次数: 2
From COVID-19 to COVID-666: Quasi-religious mentality and ideologies in Nigerian coronavirus pandemic discourse 从COVID-19到COVID-666:尼日利亚冠状病毒大流行话语中的准宗教心态和意识形态
IF 0.8 4区 文学 Q2 Social Sciences Pub Date : 2021-09-01 DOI: 10.1386/jams_00056_1
Lily Chimuanya, E. Igwebuike
In response to the global outbreak of the COVID-19 pandemic, different religious-immune conspiracy theories emerged to explain the increasing scary situation in Nigeria. Emerging multifarious narratives of the contagion, which are embedded in peculiar Nigerian socio-religiosity and religious economy, reconstructed the discourses into two complexities: corona disease is an invention of the devil and other dark evil forces, and corona disease is a sign of the end of times. The obvious fabrications escalated uncertainties surrounding the pandemic as well as generated anxiety and fears among potential believers who sermonize spiritual vigilance for the ‘final battle and journey’. Drawing insights from critical discourse analysis, moral panic and frame theory, this study explores discursive means through which the pandemic is represented and reconstructed as long-awaited ‘doomsday’ warning in Nigerian online communities. Findings reveal instances of varying descriptive names, lexical derivations and discursive frames that reflect counter belief and quasi-religious ideologies. The study argues that complex religious doctrines rooted in antichrist or mark of the beast view, socio-religious ideologies of dominionism and overcommernism, cultural and personal linguistic processes have all contributed in shaping and institutionalizing the viral ‘apocalyptic’ world-view of the outbreak.
为了应对COVID-19大流行的全球爆发,出现了不同的宗教免疫阴谋论来解释尼日利亚日益可怕的局势。在尼日利亚独特的社会宗教信仰和宗教经济中出现了各种各样关于这种传染病的叙述,这些叙述将话语重建为两种复杂性:冠状病是魔鬼和其他黑暗邪恶势力的发明,冠状病是时代终结的标志。这些明显的捏造加剧了围绕疫情的不确定性,也在潜在信徒中引发了焦虑和恐惧,他们呼吁在“最后的战斗和旅程”中保持精神警惕。借鉴批判性话语分析、道德恐慌和框架理论的见解,本研究探索了在尼日利亚网络社区中,将疫情表现为期待已久的“世界末日”警告的话语手段。研究结果揭示了反映反信仰和准宗教意识形态的不同描述性名称、词汇衍生和话语框架的实例。该研究认为,植根于反基督或野兽标记观的复杂宗教教义、支配主义和过度商业主义的社会宗教意识形态、文化和个人语言过程,都有助于形成和制度化病毒式的“末日”世界观。
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引用次数: 5
期刊
Journal of African Media Studies
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