Background: The present study was designed to investigate the use of sound symbolic mappings in fictitious brand names. Sound symbolic mappings refer to the existence of a nonarbitrary relationship between individual sounds and associations of different attributes and concepts. Given that sounds have inherent meaning in them, brand names in line with the established symbolic effects could communicate tailored messages that are congruent with consumer expectations of a product. Purpose: As perceived congruency between a product and its label is highly desirable in marketing, the study sets out to test the noted effects in brand names. It was aimed to confirm the strength of sound symbolic effects through greater preference for names with a symbolic fit with the product. Study design/methodology/approach: Two product categories were chosen, and a set of fictitious brand names were created. The names differed only on the sounds purported to convey targeted symbolic associations of salient product characteristics. The participants were presented with a forced choice task consisting of paired name samples and a stated product category for each pair. Finding/conclusions: The results confirmed the presence of sound symbolic effects as participants favoured the names with embedded symbolism. This leads to a conclusion that sound symbolism may be used to affect consumer choices based on brand name preference. Limitations/future research: Even though the study included only two products and used forced choice tasks limited on name pairs, the findings clearly imply the potential of sound symbolic mappings in creating efficient brand names. Broadening the research to other products and the service sector would surely deliver intriguing results.
{"title":"Creating effective brand names with sound symbolic mappings","authors":"Zora Trninić","doi":"10.5937/straman2200022t","DOIUrl":"https://doi.org/10.5937/straman2200022t","url":null,"abstract":"Background: The present study was designed to investigate the use of sound symbolic mappings in fictitious brand names. Sound symbolic mappings refer to the existence of a nonarbitrary relationship between individual sounds and associations of different attributes and concepts. Given that sounds have inherent meaning in them, brand names in line with the established symbolic effects could communicate tailored messages that are congruent with consumer expectations of a product. Purpose: As perceived congruency between a product and its label is highly desirable in marketing, the study sets out to test the noted effects in brand names. It was aimed to confirm the strength of sound symbolic effects through greater preference for names with a symbolic fit with the product. Study design/methodology/approach: Two product categories were chosen, and a set of fictitious brand names were created. The names differed only on the sounds purported to convey targeted symbolic associations of salient product characteristics. The participants were presented with a forced choice task consisting of paired name samples and a stated product category for each pair. Finding/conclusions: The results confirmed the presence of sound symbolic effects as participants favoured the names with embedded symbolism. This leads to a conclusion that sound symbolism may be used to affect consumer choices based on brand name preference. Limitations/future research: Even though the study included only two products and used forced choice tasks limited on name pairs, the findings clearly imply the potential of sound symbolic mappings in creating efficient brand names. Broadening the research to other products and the service sector would surely deliver intriguing results.","PeriodicalId":43778,"journal":{"name":"Strategic Management","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79219727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study explores whether certain changes in the model of the impact that learning orientation (LO) had on innovativeness and business performance in Croatian companies occurred in the period 2016-2019. Regression and covariance analysis was used to analyse the collected data. According to the results obtained, the impact of learning orientation and its components (commitment to learning, shared vision, open-mindedness and intra-organizational knowledge sharing) on innovativeness (product innovativeness, process innovativeness and business system innovativeness) did not change statistically significantly in the period 2016-2019. The same trend was observed with respect to business performance. In this period, a statistically significant change was identified in the effect of commitment to learning and open-mindedness on product innovativeness, and in the effect of open-mindedness on business system innovativeness. Likewise, the effect of commitment to learning, open mindedness and intra-organizational knowledge sharing within the company on the qualitative effects of business performance also changed. Empirical results provide significant theoretical and managerial implications in implementing a learning orientation with the aim of increasing companies' competitiveness in the market.
{"title":"Learning orientation impact, innovativeness and business performance in Croatian companies","authors":"Helena Šlogar","doi":"10.5937/straman2110003s","DOIUrl":"https://doi.org/10.5937/straman2110003s","url":null,"abstract":"This study explores whether certain changes in the model of the impact that learning orientation (LO) had on innovativeness and business performance in Croatian companies occurred in the period 2016-2019. Regression and covariance analysis was used to analyse the collected data. According to the results obtained, the impact of learning orientation and its components (commitment to learning, shared vision, open-mindedness and intra-organizational knowledge sharing) on innovativeness (product innovativeness, process innovativeness and business system innovativeness) did not change statistically significantly in the period 2016-2019. The same trend was observed with respect to business performance. In this period, a statistically significant change was identified in the effect of commitment to learning and open-mindedness on product innovativeness, and in the effect of open-mindedness on business system innovativeness. Likewise, the effect of commitment to learning, open mindedness and intra-organizational knowledge sharing within the company on the qualitative effects of business performance also changed. Empirical results provide significant theoretical and managerial implications in implementing a learning orientation with the aim of increasing companies' competitiveness in the market.","PeriodicalId":43778,"journal":{"name":"Strategic Management","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77071919","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The aim of this paper is to evaluate whether lighting in a retail facility affects the behaviour of shoppers on the Serbian market. The subject of the paper is lighting, which represents one of the instruments of shopper marketing. Review of the relevant literature suggests that lighting can have a significant impact on the appearance of the observed product. Data for testing hypotheses were collected from the samples on the markets of Serbia. In order to collect data, an online experiment was conducted. Data were processed using repeated measures one-factor analysis of variance. Based on the research results the conclusion is that different treatments of lighting colour and temperature affect the shoppers' perception of the quality of the observed product, but do not affect shoppers' price perception of the observed product on the Serbian market.
{"title":"The influence of retail facility lighting on shoppers' product perception","authors":"D. Tesic, Zoran Bogetić, G. Petković","doi":"10.5937/straman2200014t","DOIUrl":"https://doi.org/10.5937/straman2200014t","url":null,"abstract":"The aim of this paper is to evaluate whether lighting in a retail facility affects the behaviour of shoppers on the Serbian market. The subject of the paper is lighting, which represents one of the instruments of shopper marketing. Review of the relevant literature suggests that lighting can have a significant impact on the appearance of the observed product. Data for testing hypotheses were collected from the samples on the markets of Serbia. In order to collect data, an online experiment was conducted. Data were processed using repeated measures one-factor analysis of variance. Based on the research results the conclusion is that different treatments of lighting colour and temperature affect the shoppers' perception of the quality of the observed product, but do not affect shoppers' price perception of the observed product on the Serbian market.","PeriodicalId":43778,"journal":{"name":"Strategic Management","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76122627","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Background: Data-driven decisions in each functional area of management, through all of the strategic levels, in the present time of dynamic changes in geopolitical and market conditions are necessary to achieve corporate (economic and social) goals, in line with securing future business success and sustainability. Because of this business need, we will focus in our research paper on price management, which can be seen as a supportive tool for strategic decisions, where competent decisions should be based on data-driven pricing decisions. Purpose: The aim of the research study is to identify what price consumers are prepared to pay for a new food product in a relatively saturated foreign market. The research study was conducted in the milk chocolate bar market segment. Study design: We applied the van Westendorp price sensitivity test to identify the range of acceptable prices for a product that is willing to enter a new foreign market. For this purpose, we used a milk chocolate bar product currently unknown in the Slovak market. Findings: In addition to the van Westendorp price sensitivity measurement, we used a non-parametric Mann Whitney U test to confirm the hypothesis that chocolate tasting will increase the likelihood of customers to pay a higher price for the tested product. The hypothesis mentioned above was statistically confirmed. Limitations: It is necessary to monitor customer reactions to a given price level and be prepared to optimize it. We did not address this part of the analysis in identifying a price that would be acceptable to consumers in terms of value perception, due to the scope of the study.
{"title":"Price sensitivity testing as a basic tool for strategic pricing decisions","authors":"Jakub Kintler, Katarína Remeňová, Barteková Kmety","doi":"10.5937/straman2200028k","DOIUrl":"https://doi.org/10.5937/straman2200028k","url":null,"abstract":"Background: Data-driven decisions in each functional area of management, through all of the strategic levels, in the present time of dynamic changes in geopolitical and market conditions are necessary to achieve corporate (economic and social) goals, in line with securing future business success and sustainability. Because of this business need, we will focus in our research paper on price management, which can be seen as a supportive tool for strategic decisions, where competent decisions should be based on data-driven pricing decisions. Purpose: The aim of the research study is to identify what price consumers are prepared to pay for a new food product in a relatively saturated foreign market. The research study was conducted in the milk chocolate bar market segment. Study design: We applied the van Westendorp price sensitivity test to identify the range of acceptable prices for a product that is willing to enter a new foreign market. For this purpose, we used a milk chocolate bar product currently unknown in the Slovak market. Findings: In addition to the van Westendorp price sensitivity measurement, we used a non-parametric Mann Whitney U test to confirm the hypothesis that chocolate tasting will increase the likelihood of customers to pay a higher price for the tested product. The hypothesis mentioned above was statistically confirmed. Limitations: It is necessary to monitor customer reactions to a given price level and be prepared to optimize it. We did not address this part of the analysis in identifying a price that would be acceptable to consumers in terms of value perception, due to the scope of the study.","PeriodicalId":43778,"journal":{"name":"Strategic Management","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74532600","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In an increasingly competitive business environment, it has become important for business organizations to equip themselves with the latest technologies. The Internet of Things (IoT) is considered to be one of the major emerging technologies. By connecting physical objects with the internet, the IoT allows things or smart objects to operate autonomously in a context-adequate way. There is a broad range of business application domains for the IoT. However, most of the research initiatives focus on technological issues in the context of logistics, manufacturing, retailing, and healthcare. That is why it seems to be important to elaborate on application possibilities of the IoT in human resource management (HRM). The present paper aims at providing a perspective on how the application of the IoT can be used to improve core HR practices.
{"title":"HR practices in the context of the Internet of Things","authors":"Kristian Kremer","doi":"10.5937/straman2110002k","DOIUrl":"https://doi.org/10.5937/straman2110002k","url":null,"abstract":"In an increasingly competitive business environment, it has become important for business organizations to equip themselves with the latest technologies. The Internet of Things (IoT) is considered to be one of the major emerging technologies. By connecting physical objects with the internet, the IoT allows things or smart objects to operate autonomously in a context-adequate way. There is a broad range of business application domains for the IoT. However, most of the research initiatives focus on technological issues in the context of logistics, manufacturing, retailing, and healthcare. That is why it seems to be important to elaborate on application possibilities of the IoT in human resource management (HRM). The present paper aims at providing a perspective on how the application of the IoT can be used to improve core HR practices.","PeriodicalId":43778,"journal":{"name":"Strategic Management","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84947885","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Background: In order to prevent the spread of the Covid-19 virus, a temporary interruption of teaching and educational activities in classrooms occurred. Most schools and faculties were forced to switch from traditional to online teaching. Purpose: This research aims to examine the key factors influencing students' intention to use e-learning, as well as predictors of student satisfaction with online teaching during the Covid-19 pandemic. Study design/methodology/approach: The analysis includes 312 students on the territory of the Republic of Serbia who use e-learning. Reliability analysis, confirmatory factor analysis and structural equations modeling are applied in the paper. Findings/conclusions: It is found that course design significantly affects perceived usefulness, perceived ease of use and quality of e-learning, and perceived usefulness and quality of e-learning are the main drivers of student satisfaction. Then, perceived usefulness, perceived ease of use and satisfaction with online teaching are important predictors of the attitude towards the use of e-learning, and attitude is an important driver of the intention to use e-learning. The results of the research and the implications derived from them can be helpful to educational institutions in creating, introducing and implementing e-learning, as well as increasing student satisfaction with online teaching during the pandemic. Limitations/future research: The limitation of the research stems from the selection of the sample (students). In addition, the research was conducted on the territory of Serbia, so the results cannot be generalized. Third, the possible bias of the respondents in giving answers can lead to wrong conclusions. The recommendation for future research is to examine the attitudes of professors who use e-learning, in addition to students. Another recommendation is to do a segment analysis (by gender, year of study) in order to develop specific strategies for each segment. Another suggestion is to compare students' opinions on e-learning and traditional ways of learning.
{"title":"Investigating critical factors influencing the acceptance of e-learning during COVID-19","authors":"I. Nedeljkovic, Dragana Rejman-Petrović","doi":"10.5937/straman2200019n","DOIUrl":"https://doi.org/10.5937/straman2200019n","url":null,"abstract":"Background: In order to prevent the spread of the Covid-19 virus, a temporary interruption of teaching and educational activities in classrooms occurred. Most schools and faculties were forced to switch from traditional to online teaching. Purpose: This research aims to examine the key factors influencing students' intention to use e-learning, as well as predictors of student satisfaction with online teaching during the Covid-19 pandemic. Study design/methodology/approach: The analysis includes 312 students on the territory of the Republic of Serbia who use e-learning. Reliability analysis, confirmatory factor analysis and structural equations modeling are applied in the paper. Findings/conclusions: It is found that course design significantly affects perceived usefulness, perceived ease of use and quality of e-learning, and perceived usefulness and quality of e-learning are the main drivers of student satisfaction. Then, perceived usefulness, perceived ease of use and satisfaction with online teaching are important predictors of the attitude towards the use of e-learning, and attitude is an important driver of the intention to use e-learning. The results of the research and the implications derived from them can be helpful to educational institutions in creating, introducing and implementing e-learning, as well as increasing student satisfaction with online teaching during the pandemic. Limitations/future research: The limitation of the research stems from the selection of the sample (students). In addition, the research was conducted on the territory of Serbia, so the results cannot be generalized. Third, the possible bias of the respondents in giving answers can lead to wrong conclusions. The recommendation for future research is to examine the attitudes of professors who use e-learning, in addition to students. Another recommendation is to do a segment analysis (by gender, year of study) in order to develop specific strategies for each segment. Another suggestion is to compare students' opinions on e-learning and traditional ways of learning.","PeriodicalId":43778,"journal":{"name":"Strategic Management","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80607280","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A. Vasile, I. Rădulescu, L. Chivu, V. Erokhin, Dumitru Nancu, Tianming Gao, M. Vasić
Background: The evolutions of the inputs price and investment indices of the products in agriculture are not only determinant elements in understanding the fluctuations of the food price and the market instability, specific to the agricultural sector but also affects the agricultural production and traceability. Analyzing the European evolutions of the inputs price indices of agricultural products offer the possibility to understand the main trends and tendencies in the agricultural system by reviling the main trend tenancies during a nine year period long. Purpose: The main aim of the study is to investigate the evolution of input price indices of agricultural products in order to underline the specific patterns, trends and implications of the agricultural policies. In addition, the research pays a special attention to the investigation of the Romanian agricultural policy evolution on the most relevant time frame of economic conformity with the European agricultural model. The descriptive analysis is based on the specific annual datasets of price indices of the means of inputs in agricultural production, and the index of real prices of goods and services for investments in agriculture during 2008 - 2017, reported to 2010 as the baseline year. Findings/conclusions: The analyses confirms that the agricultural sector evolution has generated significant input and investment prince changes and unprecedented trend evolutions that led to the massive changes on the agricultural pattern. We strongly advocate and recommend for promoting a solid capacity and durable agricultural production systems and policies through sustainable and long term investments in order to avoid disruptive tendencies in the agricultural market system. Limitations/future research: The research explore the evolutions of the inputs price and investments indices of the products in the European agriculture only form the descriptive analysis without covering an extensive framework or considering other additional variables which consist the main limitation of this study. In a future research the authors will address and extend the research framework by inserting additional variables and items and propose a large and integrative model of analysys.
{"title":"A short descriptive analysis of the European evolutions of input price indices of agricultural products between 2008-2017: Patterns, trends and implications","authors":"A. Vasile, I. Rădulescu, L. Chivu, V. Erokhin, Dumitru Nancu, Tianming Gao, M. Vasić","doi":"10.5937/straman2200018a","DOIUrl":"https://doi.org/10.5937/straman2200018a","url":null,"abstract":"Background: The evolutions of the inputs price and investment indices of the products in agriculture are not only determinant elements in understanding the fluctuations of the food price and the market instability, specific to the agricultural sector but also affects the agricultural production and traceability. Analyzing the European evolutions of the inputs price indices of agricultural products offer the possibility to understand the main trends and tendencies in the agricultural system by reviling the main trend tenancies during a nine year period long. Purpose: The main aim of the study is to investigate the evolution of input price indices of agricultural products in order to underline the specific patterns, trends and implications of the agricultural policies. In addition, the research pays a special attention to the investigation of the Romanian agricultural policy evolution on the most relevant time frame of economic conformity with the European agricultural model. The descriptive analysis is based on the specific annual datasets of price indices of the means of inputs in agricultural production, and the index of real prices of goods and services for investments in agriculture during 2008 - 2017, reported to 2010 as the baseline year. Findings/conclusions: The analyses confirms that the agricultural sector evolution has generated significant input and investment prince changes and unprecedented trend evolutions that led to the massive changes on the agricultural pattern. We strongly advocate and recommend for promoting a solid capacity and durable agricultural production systems and policies through sustainable and long term investments in order to avoid disruptive tendencies in the agricultural market system. Limitations/future research: The research explore the evolutions of the inputs price and investments indices of the products in the European agriculture only form the descriptive analysis without covering an extensive framework or considering other additional variables which consist the main limitation of this study. In a future research the authors will address and extend the research framework by inserting additional variables and items and propose a large and integrative model of analysys.","PeriodicalId":43778,"journal":{"name":"Strategic Management","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83712042","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
S. Lehenchuk, Yuliіa Serpeninova, T. Zavalii, Z. Juhászová, Alena Kordošová
Background: To improve operational and financial policies regarding the allocation of existing and obtaining new resources, strategic decision-making, managers use indicators of financial performance. Purpose: The aim of this study is to analyze the impact of financial performance on the profitability of advertising agencies in Slovakia. Study design/methodology/approach: A sample of 88 Slovak advertising agencies was analyzed by means of regression modeling the data based on financial statements of the financial year 2020. The hypothesis that the indicators of financial performance of advertising agencies in Slovakia have an impact on their profitability is partly confirmed by the results of this research. The first proposed model was adjusted by excluding the independent variable Current Ratio, which allowed us to build the second model to explain 95.21% of the Return on Assets deviation due to the variation of the selected independent variables. Findings/conclusions: By selecting Return on Assets as a dependent variable that characterizes the financial performance of advertising agencies, research has shown that Total Assets Turnover and Firm Size have significant positive influence on it, but Debt to Equity Ratio has a negative influence. This empirically testifies the expediency of financing the activities of advertising agencies from debt resources, scaling the scope of their activities and increasing sales using innovative approaches for getting more customers. Limitations/future research: The study limitations relate to completeness of information and availability of open access to the necessary data in the published financial statements of Slovak advertising agencies. The results of this research could be applicable and beneficial for providers of capital for advertising agencies. It could be also used as a tool to determine key factors of profitability and to adjust companies' financial and operational policies.
{"title":"The impact of financial performance on the profitability of advertising agencies in the Slovak Republic","authors":"S. Lehenchuk, Yuliіa Serpeninova, T. Zavalii, Z. Juhászová, Alena Kordošová","doi":"10.5937/straman2200025l","DOIUrl":"https://doi.org/10.5937/straman2200025l","url":null,"abstract":"Background: To improve operational and financial policies regarding the allocation of existing and obtaining new resources, strategic decision-making, managers use indicators of financial performance. Purpose: The aim of this study is to analyze the impact of financial performance on the profitability of advertising agencies in Slovakia. Study design/methodology/approach: A sample of 88 Slovak advertising agencies was analyzed by means of regression modeling the data based on financial statements of the financial year 2020. The hypothesis that the indicators of financial performance of advertising agencies in Slovakia have an impact on their profitability is partly confirmed by the results of this research. The first proposed model was adjusted by excluding the independent variable Current Ratio, which allowed us to build the second model to explain 95.21% of the Return on Assets deviation due to the variation of the selected independent variables. Findings/conclusions: By selecting Return on Assets as a dependent variable that characterizes the financial performance of advertising agencies, research has shown that Total Assets Turnover and Firm Size have significant positive influence on it, but Debt to Equity Ratio has a negative influence. This empirically testifies the expediency of financing the activities of advertising agencies from debt resources, scaling the scope of their activities and increasing sales using innovative approaches for getting more customers. Limitations/future research: The study limitations relate to completeness of information and availability of open access to the necessary data in the published financial statements of Slovak advertising agencies. The results of this research could be applicable and beneficial for providers of capital for advertising agencies. It could be also used as a tool to determine key factors of profitability and to adjust companies' financial and operational policies.","PeriodicalId":43778,"journal":{"name":"Strategic Management","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90800796","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jelena Lukić-Nikolić, S. Lazarević, Jamila Jaganjac
The paper points out the leading role of the HR department in crisis situations, with special emphasis on the crisis caused by the COVID-19 pandemic, which affected the whole world in early 2020. Regardless of the intensity and form in which they occur, crises threaten the functioning and survival of organizations. The HR department is an important factor in the successful functioning of organizations and, in a period of crisis, this department takes a leading role in the process of crisis management and subsequent recovery. During COVID-19 pandemic, the HR department of every organization had to confront new challenges in order to protect the health of employees, while ensuring the normal functioning of organizations. In order to find out how this department dealt with crisis that occurred, empirical research with a specially designed questionnaire was conducted and filled in by 108 respondents from Serbia, Bosnia and Herzegovina, and Croatia in 2020. The research results showed that HR department has taken a leading role in preserving the health and safety of employees, as well as in the process of adapting organizations to function in crisis conditions. According to results, the key activities carried out by the HR department in organizations are work from home (wherever the nature of the work allowed), flexible working hours, reorganization of the working space to achieve the required physical distance between employees, improved hygiene measures, etc. In addition, the research results showed that, during the global COVID-19 pandemic, the HR departments took an active role in providing psychological assistance to employees to adapt to new conditions and ways of working.
{"title":"Leadership role of the Human Resources department in crisis situations: The case of COVID-19 pandemic","authors":"Jelena Lukić-Nikolić, S. Lazarević, Jamila Jaganjac","doi":"10.5937/straman2200012l","DOIUrl":"https://doi.org/10.5937/straman2200012l","url":null,"abstract":"The paper points out the leading role of the HR department in crisis situations, with special emphasis on the crisis caused by the COVID-19 pandemic, which affected the whole world in early 2020. Regardless of the intensity and form in which they occur, crises threaten the functioning and survival of organizations. The HR department is an important factor in the successful functioning of organizations and, in a period of crisis, this department takes a leading role in the process of crisis management and subsequent recovery. During COVID-19 pandemic, the HR department of every organization had to confront new challenges in order to protect the health of employees, while ensuring the normal functioning of organizations. In order to find out how this department dealt with crisis that occurred, empirical research with a specially designed questionnaire was conducted and filled in by 108 respondents from Serbia, Bosnia and Herzegovina, and Croatia in 2020. The research results showed that HR department has taken a leading role in preserving the health and safety of employees, as well as in the process of adapting organizations to function in crisis conditions. According to results, the key activities carried out by the HR department in organizations are work from home (wherever the nature of the work allowed), flexible working hours, reorganization of the working space to achieve the required physical distance between employees, improved hygiene measures, etc. In addition, the research results showed that, during the global COVID-19 pandemic, the HR departments took an active role in providing psychological assistance to employees to adapt to new conditions and ways of working.","PeriodicalId":43778,"journal":{"name":"Strategic Management","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87246170","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Decision making on foreign direct investment (FDI) is a strategic decision for the country, the company, but also the individual, which is strategic. Where to invest, how and when, certainly depends on economic conditions and economic freedoms. Foreign direct investments represent a value of 357 million euros in 2019, representing a significant factor in the overall development of Bosnia and Herzegovina (BiH). Expectations of an increase in the level of foreign investment are also based on the level of economic freedoms. The research results show a significant impact and positive correlation of economic freedoms on strategic decisions on foreign direct investment in Bosnia and Herzegovina. The role and importance of the impact of economic freedoms on strategic decisions on foreign direct investment became especially important in the conditions of the COVID 19 coronavirus pandemic, when strategic decisions were coupled with even greater risks and sensitivity. The COVID-19 pandemic affected foreign direct investment in the world and expectations regarding the trend of foreign direct investment in BiH. According to preliminary data from the Central Bank of BiH for the first half of 2020, FDI is lower by 46.7% compared to the same period in 2019. Foreign direct investment in less developed countries such as BiH will be under additional pressure in 2020/2021, due to the impact of the COVID 19 pandemic. The decline in global foreign direct investment in 2020 and 2021 is estimated at 30-40% as a result of the pandemic. The results of the research cover the period from 1998 to 2020, and show the existence of a positive correlation between these variables. The analysis used an econometric model of multiple correlation analysis Pearson Correlation.
{"title":"Strategic decision making and influence of economic freedoms on foreign direct investment (FDI) in Bosnia and Herzegovina","authors":"D. Milovanović, Nenad Marković","doi":"10.5937/straman2200011m","DOIUrl":"https://doi.org/10.5937/straman2200011m","url":null,"abstract":"Decision making on foreign direct investment (FDI) is a strategic decision for the country, the company, but also the individual, which is strategic. Where to invest, how and when, certainly depends on economic conditions and economic freedoms. Foreign direct investments represent a value of 357 million euros in 2019, representing a significant factor in the overall development of Bosnia and Herzegovina (BiH). Expectations of an increase in the level of foreign investment are also based on the level of economic freedoms. The research results show a significant impact and positive correlation of economic freedoms on strategic decisions on foreign direct investment in Bosnia and Herzegovina. The role and importance of the impact of economic freedoms on strategic decisions on foreign direct investment became especially important in the conditions of the COVID 19 coronavirus pandemic, when strategic decisions were coupled with even greater risks and sensitivity. The COVID-19 pandemic affected foreign direct investment in the world and expectations regarding the trend of foreign direct investment in BiH. According to preliminary data from the Central Bank of BiH for the first half of 2020, FDI is lower by 46.7% compared to the same period in 2019. Foreign direct investment in less developed countries such as BiH will be under additional pressure in 2020/2021, due to the impact of the COVID 19 pandemic. The decline in global foreign direct investment in 2020 and 2021 is estimated at 30-40% as a result of the pandemic. The results of the research cover the period from 1998 to 2020, and show the existence of a positive correlation between these variables. The analysis used an econometric model of multiple correlation analysis Pearson Correlation.","PeriodicalId":43778,"journal":{"name":"Strategic Management","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82621197","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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