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The impact of financial performance on the profitability of advertising agencies in the Slovak Republic 财务绩效对斯洛伐克共和国广告公司盈利能力的影响
IF 2.4 Q3 MANAGEMENT Pub Date : 2022-01-01 DOI: 10.5937/straman2200025l
S. Lehenchuk, Yuliіa Serpeninova, T. Zavalii, Z. Juhászová, Alena Kordošová
Background: To improve operational and financial policies regarding the allocation of existing and obtaining new resources, strategic decision-making, managers use indicators of financial performance. Purpose: The aim of this study is to analyze the impact of financial performance on the profitability of advertising agencies in Slovakia. Study design/methodology/approach: A sample of 88 Slovak advertising agencies was analyzed by means of regression modeling the data based on financial statements of the financial year 2020. The hypothesis that the indicators of financial performance of advertising agencies in Slovakia have an impact on their profitability is partly confirmed by the results of this research. The first proposed model was adjusted by excluding the independent variable Current Ratio, which allowed us to build the second model to explain 95.21% of the Return on Assets deviation due to the variation of the selected independent variables. Findings/conclusions: By selecting Return on Assets as a dependent variable that characterizes the financial performance of advertising agencies, research has shown that Total Assets Turnover and Firm Size have significant positive influence on it, but Debt to Equity Ratio has a negative influence. This empirically testifies the expediency of financing the activities of advertising agencies from debt resources, scaling the scope of their activities and increasing sales using innovative approaches for getting more customers. Limitations/future research: The study limitations relate to completeness of information and availability of open access to the necessary data in the published financial statements of Slovak advertising agencies. The results of this research could be applicable and beneficial for providers of capital for advertising agencies. It could be also used as a tool to determine key factors of profitability and to adjust companies' financial and operational policies.
背景:为了改进有关现有资源和获取新资源的分配、战略决策的业务和财务政策,管理人员使用财务绩效指标。目的:本研究的目的是分析财务绩效对斯洛伐克广告公司盈利能力的影响。研究设计/方法/方法:以斯洛伐克88家广告公司为样本,基于2020财年的财务报表,采用回归模型对数据进行分析。本研究的结果部分证实了斯洛伐克广告公司财务绩效指标对其盈利能力有影响的假设。通过排除自变量流动比率对第一个提出的模型进行调整,这使我们能够建立第二个模型来解释95.21%由于所选自变量的变化而导致的资产收益率偏差。研究结果/结论:通过选择资产收益率作为表征广告公司财务绩效的因变量,研究表明,总资产周转率和公司规模对其有显著的正向影响,但负债权益比有负向影响。这从经验上证明了从债务资源为广告公司的活动融资、扩大活动范围和使用创新方法增加销售以获得更多客户的权宜之计。限制/未来研究:研究的限制涉及信息的完整性和斯洛伐克广告公司公布的财务报表中必要数据的公开获取。研究结果对广告公司的资本提供者具有一定的借鉴意义。它还可以用作确定盈利能力关键因素和调整公司财务和运营政策的工具。
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引用次数: 1
Strategic decision making and influence of economic freedoms on foreign direct investment (FDI) in Bosnia and Herzegovina 战略决策和经济自由对波斯尼亚和黑塞哥维那外国直接投资的影响
IF 2.4 Q3 MANAGEMENT Pub Date : 2022-01-01 DOI: 10.5937/straman2200011m
D. Milovanović, Nenad Marković
Decision making on foreign direct investment (FDI) is a strategic decision for the country, the company, but also the individual, which is strategic. Where to invest, how and when, certainly depends on economic conditions and economic freedoms. Foreign direct investments represent a value of 357 million euros in 2019, representing a significant factor in the overall development of Bosnia and Herzegovina (BiH). Expectations of an increase in the level of foreign investment are also based on the level of economic freedoms. The research results show a significant impact and positive correlation of economic freedoms on strategic decisions on foreign direct investment in Bosnia and Herzegovina. The role and importance of the impact of economic freedoms on strategic decisions on foreign direct investment became especially important in the conditions of the COVID 19 coronavirus pandemic, when strategic decisions were coupled with even greater risks and sensitivity. The COVID-19 pandemic affected foreign direct investment in the world and expectations regarding the trend of foreign direct investment in BiH. According to preliminary data from the Central Bank of BiH for the first half of 2020, FDI is lower by 46.7% compared to the same period in 2019. Foreign direct investment in less developed countries such as BiH will be under additional pressure in 2020/2021, due to the impact of the COVID 19 pandemic. The decline in global foreign direct investment in 2020 and 2021 is estimated at 30-40% as a result of the pandemic. The results of the research cover the period from 1998 to 2020, and show the existence of a positive correlation between these variables. The analysis used an econometric model of multiple correlation analysis Pearson Correlation.
对外直接投资决策是国家、企业乃至个人的战略决策,具有战略性。在哪里投资、如何投资、何时投资,当然取决于经济状况和经济自由。2019年,外国直接投资总额为3.57亿欧元,是波黑整体发展的重要因素。对外国投资水平提高的预期也是基于经济自由水平。研究结果表明,经济自由对波斯尼亚和黑塞哥维那外国直接投资的战略决策具有显著影响和正相关关系。在COVID - 19冠状病毒大流行的情况下,经济自由对外国直接投资战略决策的影响的作用和重要性变得尤为重要,因为战略决策伴随着更大的风险和敏感性。新冠肺炎疫情影响了全球外国直接投资,也影响了对波黑外国直接投资趋势的预期。根据波黑央行2020年上半年的初步数据,与2019年同期相比,外国直接投资下降了46.7%。由于2019冠状病毒病大流行的影响,2020/2021年,波黑等欠发达国家的外国直接投资将面临额外压力。据估计,受疫情影响,2020年和2021年全球外国直接投资将下降30-40%。研究结果涵盖了1998年至2020年的时间段,表明这些变量之间存在正相关关系。本分析采用计量经济模型的多重相关分析Pearson相关。
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引用次数: 1
The role of teacher and organizational culture in school management 教师与组织文化在学校管理中的作用
IF 2.4 Q3 MANAGEMENT Pub Date : 2022-01-01 DOI: 10.5937/straman2200009j
Dinko Jukić
The paper discusses and analyses the importance of employees in the context of school management. The construct of organizational culture is observed using an interdisciplinary approach from the aspect of management, marketing, and educational sciences. The role of the employee as a key arbiter of organizational culture and promoter of the organization itself is discussed. The levels of school culture, its specifics, and functions in the context of a non-profit organization are presented. The role of employees is analysed from two aspects, the creation of corporate identity and the aspect of strengthening employee beliefs, and self-image, and emphasizes its importance for creating the identity of the organization, organizational culture, and climate. The analysis of the literature raised questions about the importance of employees in creating an organizational culture, but also in creating a corporate image and identity. Different approaches to the function of organizational culture, levels of school culture and types of school climate, school identity, and the role of management are considered. The place of employee satisfaction, employee identity and the creation of organizational culture are critically observed, and suggestions are given on how to improve school management. The concluding part emphasizes that employees are the most important resource of any organization and that satisfied employees create an open and positive organizational climate, create the identity of the organization, and provide better service.
本文讨论和分析了员工在学校管理中的重要性。组织文化的构建采用跨学科的方法,从管理、市场营销和教育科学的角度进行观察。讨论了员工作为组织文化的关键仲裁者和组织本身的推动者的作用。提出了学校文化的层次、特点和在非营利组织背景下的功能。从创造企业形象和强化员工信念、自我形象两个方面分析了员工的作用,强调了其对创造组织认同、组织文化、组织气候的重要性。对文献的分析提出了关于员工在创造组织文化方面的重要性的问题,而且在创造企业形象和身份方面也是如此。对组织文化的功能、学校文化的水平和学校气候的类型、学校认同和管理的作用的不同方法进行了考虑。批判性地观察了员工满意度、员工认同感和组织文化创造的位置,并对如何改进学校管理提出了建议。结论部分强调员工是任何组织最重要的资源,满意的员工创造了一个开放和积极的组织氛围,创造了组织的身份,并提供更好的服务。
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引用次数: 0
Key activities of digital business transformation process 数字化业务转型过程中的关键活动
IF 2.4 Q3 MANAGEMENT Pub Date : 2022-01-01 DOI: 10.5937/straman2200016u
Bogdan Ubiparipović, P. Matković, V. Pavlićević
Background: Digital transformation is by itself a fragmented area, due to different perspectives encountered in the literature. The research problem addressed in this paper is a general lack of consent on the content of digital transformation and the lack of a comprehensive framework for implementing digital transformation initiatives. Purpose: The aim of this paper is to identify distinct key activities of digital transformation through a systematic literature review, and in doing so contribute to defining the scope of digital transformation and the structure of digital transformation as a process. Study design/methodology/approach: This research was conducted by means of a systematic literature review, with the aim to ascertain the general structure of the digital transformation process through identification of its key activities. Finding/conclusions: A total of 19 items were identified as activities of digital transformation, which were subsequently distributed among the 6 distinct stages of the digital transformation process, in an effort to advance the understanding of the notion and the scope of digital transformation through clarification of its content. Limitations/future research: The results of this research should be instrumental for the future research aimed towards developing generic, universal guidelines for companies seeking to embark on digital business transformation journeys.
背景:数字化转型本身就是一个碎片化的领域,因为在文献中遇到了不同的观点。本文解决的研究问题是对数字化转型的内容普遍缺乏共识,以及缺乏实施数字化转型举措的全面框架。目的:本文的目的是通过系统的文献综述来识别数字化转型的不同关键活动,这样做有助于定义数字化转型的范围和数字化转型作为一个过程的结构。研究设计/方法/方法:本研究通过系统的文献综述进行,目的是通过识别其关键活动来确定数字化转型过程的总体结构。发现/结论:总共有19个项目被确定为数字化转型的活动,这些活动随后被分配到数字化转型过程的6个不同阶段,通过澄清其内容来促进对数字化转型概念和范围的理解。局限性/未来研究:本研究的结果应该有助于未来的研究,旨在为寻求开始数字化业务转型之旅的公司制定通用的、通用的指导方针。
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引用次数: 0
State employment centers in Russia: Assessment by service recipients 俄罗斯国家就业中心:服务对象评估
IF 2.4 Q3 MANAGEMENT Pub Date : 2022-01-01 DOI: 10.5937/straman2200016k
O. Korzhova, T. Stuken, T. Lapina
Background: Many countries spend up to 1% of GDP on implementing employment policies and assisting unemployed citizens, so it is important to assess the effectiveness of spending these funds. One of the Russian federal projects focuses on increasing the level of service recipients' satisfaction. The target indicator is 90.0% of satisfied recipients by the end of 2024. Purpose: This study aims to analyze the state of employment policy implementation in Russia. Study design/methodology/approach: The information base of the study is data of two questionnaire surveys of registered unemployed conducted in 2020-2021. In 2020, 4,800 unemployed people were interviewed in order to assess their satisfaction with the services received at the employment center. In 2021, 1,000 people from this number were re-interviewed in order to assess usefulness of the provided services. The survey evaluated several parameters, which influence the recipient's satisfaction with provided state employment services. Descriptive statistics methods were used to analyze the data. Finding/conclusions: The results show that over the past 3 years, respondents have noted positive changes in the work of state employment centers-expanding opportunities to receive services via the Internet, reducing queues in employment centers, increasing the availability of information about services. Also, the respondents rate usefulness of the received services for future quite highly employment. At the same time, low speed of service delivery, a large list of necessary documents, and insufficient customer orientation of employment centers staff are still being zones for development and improvement. Limitations/future research: The limitations of the study include a small number of existing studies on this problem, as well as the sample size. In further research, it is advisable to increase the number of unemployed interviewed in order to obtain more accurate and objective assessments of satisfaction with the services provided in employment centers.
背景:许多国家在实施就业政策和帮助失业公民方面的支出高达GDP的1%,因此评估这些资金支出的有效性非常重要。俄罗斯联邦项目的重点之一是提高服务对象的满意度。目标指标是到2024年底满意率达到90.0%。目的:本研究旨在分析俄罗斯就业政策的执行状况。研究设计/方法/方法:本研究的信息库为2020-2021年两次登记失业人员问卷调查数据。2020年,对4800名失业人员进行了访谈,以评估他们对就业中心服务的满意度。2021年,为了评估所提供服务的有用性,对其中的1000人进行了重新访谈。该调查评估了几个参数,这些参数会影响接受者对所提供的国家就业服务的满意度。采用描述性统计方法对数据进行分析。发现/结论:结果表明,在过去的3年里,受访者注意到国家就业中心的工作发生了积极的变化——扩大了通过互联网接受服务的机会,减少了就业中心的排队,增加了服务信息的可获得性。此外,受访者认为所接受的服务对未来就业的有用性相当高。同时,就业中心服务速度慢、所需文件多、工作人员客户导向不到位等问题仍是有待发展和完善的领域。局限性/未来研究:本研究的局限性包括现有的关于该问题的研究数量较少,以及样本量。在进一步的研究中,为了对就业中心提供的服务的满意度进行更准确和客观的评估,建议增加对失业人员的采访数量。
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引用次数: 0
Profitability management of tourism sector in AP Vojvodina AP伏伊伏丁那旅游部门的盈利管理
IF 2.4 Q3 MANAGEMENT Pub Date : 2022-01-01 DOI: 10.5937/straman2110004m
V. Mirović, Branimir Kalaš, N. Milenković, Jelena Andrašić
Tourism plays an increasingly important role in the economic flows of each country. Recognizing the tourist potential of AP Vojvodina is an important task for the creators of the economic policy of our country. In order to make a favourable tourism environment with quality tourist content and products, it is necessary for tourist entities to operate stably and successfully. The aim of this paper is to highlight the importance of financial performance of firms in tourism sector in terms of profitability. The subject of the paper is to analyse the effects of internal factors on profitability level of 3456 firms in tourism sector in AP Vojvodina for the period 2015-2019. The results of the analysis indicate that observed firms were profitable during the analysed period, where average ROA was 1.81% and average ROE was 3.4%. Empirical analysis shows that internal factors such as firm size, sales revenue, earnings before interest and taxes and financial stability have positive impact on profitability, while liquidity and debt negatively affect the profitability of firms in tourism sector.
旅游业在每个国家的经济流动中起着越来越重要的作用。认识到AP伏伊伏丁那的旅游潜力是我国经济政策制定者的重要任务。为了创造一个具有优质旅游内容和旅游产品的良好旅游环境,旅游主体必须稳定、成功地经营。本文的目的是强调在盈利能力方面的旅游部门的企业财务绩效的重要性。本文的主题是分析内部因素对AP伏伊伏丁那省旅游业3456家公司2015-2019年盈利水平的影响。分析结果表明,在分析期间,观察到的公司是盈利的,其中平均ROA为1.81%,平均ROE为3.4%。实证分析表明,企业规模、销售收入、息税前利润、金融稳定性等内部因素对旅游企业的盈利能力有正向影响,而流动性和债务对旅游企业的盈利能力有负向影响。
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引用次数: 3
The main growth strategies of telecommunication operators in the segment of SOHOs 电信运营商在soho市场的主要增长策略
IF 2.4 Q3 MANAGEMENT Pub Date : 2022-01-01 DOI: 10.5937/straman2200008f
A. Faganel, Igor Jecl, Arne Baruca
Digital transformation causes a comprehensive change of the company through the use or renewal of information and communication technologies with the aim of greater productivity, growth and competitiveness of the company. Digitization offers new business opportunities to companies, optimization of work processes and operations, more efficient operations, higher productivity, new ways of designing and operating business models, encouraging innovation and development, and new ways of promoting, communicating and connecting companies. Telecom operators are confronted with a choice between remaining a traditional telecommunications operator providing SOHO (small office/home office) businesses basic infrastructure services or switching to digital transformation. This study confirms that the SOHO market segment in the field of basic infrastructure of telecommunications services is saturated, that there is a potential for operators to offer additional services, and that customer loyalty is not related to the amount of implemented business solutions. Operators can thus build a business partnership in terms of mutual development and creating growth for all stakeholders in the process. The main guidelines of growth present a great opportunity for operators, arising from the challenges of SOHO businesses to switch to the process of digital transformation. Therefore, operators have to be prepared; the main guidelines of growth are conditioned by adjusting their strategic goals, redefining business processes, upgrading technology, raising the level of business relationship and developing a partner ecosystem.
数字化转型通过使用或更新信息和通信技术,使公司发生全面的变化,以提高公司的生产力、增长和竞争力。数字化为企业提供了新的商业机会,优化了工作流程和运营,提高了运营效率,提高了生产率,为商业模式的设计和运营提供了新的方式,鼓励了创新和发展,为企业的推广、沟通和联系提供了新的方式。电信运营商面临着选择,是继续作为传统电信运营商提供SOHO(小型办公室/家庭办公室)业务的基本基础设施服务,还是转向数字化转型。本研究证实,电信服务基础设施领域的SOHO细分市场已经饱和,运营商有可能提供额外的服务,客户忠诚度与实施业务解决方案的数量无关。因此,运营商可以在共同发展的基础上建立业务伙伴关系,并在此过程中为所有利益相关者创造增长。增长的主要指导方针为运营商提供了一个巨大的机会,来自SOHO业务转向数字化转型过程的挑战。因此,操作人员必须做好准备;增长的主要指导方针是调整战略目标、重新定义业务流程、升级技术、提高业务关系水平和发展合作伙伴生态系统。
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引用次数: 0
Exploring direct and non-linear effects of entrepreneurial orientation and its dimensions on firm performance in a small, open, transitional economy 探索在小型、开放、转型经济中,创业导向及其维度对企业绩效的直接和非线性影响
IF 2.4 Q3 MANAGEMENT Pub Date : 2022-01-01 DOI: 10.5937/straman2200013m
Milovanović Morić
Background: The relationship between entrepreneurial orientation (EO) and small firm performance has been extensively researched over the last couple of decades. However, the scientific community still does not have a unanimous view regarding non-linear relationships between EO and performance, especially when adding separate EO dimensions. Purpose: This paper explores the non-linear relationship between EO, observed as a unidimensional and multidimensional construct, and small business performance within a small, open, and transitional economy. Moderation effects of environmental turbulence on both direct and non-linear EO-performance relationships have been explored, as well. Study design/methodology/approach: Hierarchical regression analysis was used to test the research hypothesis on the data collected from 109 Montenegrin SMEs. Finding/conclusions: Results reveal that EO has a direct and inverted U-shaped non-linear relationship with small firm performance. Innovativeness and proactiveness have a direct positive effect on small firm performance. Risk-taking and autonomy have an inverted U-shaped non-linear relationship with small firm performance. Environmental turbulence does not positively moderate direct nor non-linear relationship between EO and small firm performance. Limitations/future research: Limitations refer to the relatively small dataset which may affect the strength of the result. Specific national institutional and cultural setting could also influence the findings. Information was gathered from the owners and managers of the observed firms which limited the ability to gather more diverse information from other stakeholders. Research focused on only one moderator explaining the non-linear relationship between EO and small firm performance. Therefore, future research should focus on conducting a multi-country analysis with larger data sets to strengthen the external validity of the present study, and should adopt a multi-level perspective in investigating the role of interrelations among EO dimensions in explaining performance variations. Future studies should continue testing the effects of other moderators in explaining the non-linear relationship between EO and firm performance, especially within a longitudinal context.
背景:在过去的几十年里,创业取向(EO)和小企业绩效之间的关系得到了广泛的研究。然而,对于绩效与绩效之间的非线性关系,特别是在增加单独的绩效维度时,科学界仍然没有一致的看法。目的:本文探讨了在小型、开放和转型经济中,作为一种单维和多维结构的经济绩效与小企业绩效之间的非线性关系。此外,还探讨了环境湍流对直接和非线性eo -绩效关系的调节作用。研究设计/方法/方法:采用层次回归分析对109家黑山中小企业的数据进行研究假设的检验。发现/结论:研究结果表明,企业绩效与小企业绩效之间存在直接的倒u型非线性关系。创新和主动性对小企业绩效有直接的正向影响。风险承担和自主性与小企业绩效呈倒u型非线性关系。环境动荡对企业绩效与小企业绩效之间的直接或非线性关系没有正向调节作用。局限性/未来研究:局限性是指相对较小的数据集,这可能会影响结果的强度。具体的国家体制和文化环境也可能影响研究结果。信息是从被观察公司的所有者和经理那里收集的,这限制了从其他利益相关者那里收集更多样化信息的能力。研究只集中在一个调节因素上,解释了EO与小企业绩效之间的非线性关系。因此,未来的研究应侧重于使用更大的数据集进行多国分析,以增强本研究的外部有效性,并应采用多层次的视角来研究绩效维度之间的相互关系在解释绩效变化中的作用。未来的研究应该继续测试其他调节因子在解释企业绩效与企业绩效之间的非线性关系中的作用,特别是在纵向背景下。
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引用次数: 5
Competitive Advantage = Strategy, Reboot 竞争优势=战略,重新启动
IF 2.4 Q3 MANAGEMENT Pub Date : 2021-08-19 DOI: 10.1093/oso/9780190090883.003.0014
Rodolphe Durand
This chapter takes stock of prior works on competitive advantage, a root concept for the strategy field. It offers key definitional elements and rationales that associate competitive advantage with superior performance, as well as existing criticisms of the notion and its empirical evidence. The last section opens new avenues for defining competitive advantage and enriching its relationships to performance. They pertain to the connection with other relevant literatures (e.g., on competition and market categories), the broadening of what (superior) performance means, and the mobilization of new methods.
本章对竞争优势这一战略领域的基本概念进行了综述。它提供了将竞争优势与卓越绩效联系起来的关键定义要素和基本原理,以及对这一概念及其经验证据的现有批评。最后一部分为定义竞争优势和丰富其与绩效的关系开辟了新的途径。它们涉及与其他相关文献(例如,关于竞争和市场类别)的联系,扩大(优越)绩效的含义,以及动员新方法。
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引用次数: 0
Strategy Processes and Practices 策略、过程和实践
IF 2.4 Q3 MANAGEMENT Pub Date : 2021-08-19 DOI: 10.1093/oso/9780190090883.003.0028
Robert A. Burgelman, S. Floyd, T. Laamanen, Saku Mantere, E. Vaara, R. Whittington
Strategy process research has yielded a richer understanding of the emergence of strategies from throughout the organization and over extended periods of time; strategy-as-practice research has helped us understand the range of actors involved in strategy and the tools they draw on in their strategy work. The purpose of this chapter is to encourage research that combines insights from these two traditions. First, the chapter offers brief overviews of process and practice research. Then, the chapter reviews the most recent work from 2018 onward. Most of the text, however, goes to discussing future research that combines process and practice perspectives and that focuses on four themes: temporality and spatiality, actors and agency, cognition and emotionality, and language and meaning. These themes are woven together by two “red threads”—strategy digitalization and strategy inclusion—that we expect will have significant impact on strategy formation.
战略过程研究对整个组织和长期战略的出现产生了更丰富的理解;战略作为实践的研究帮助我们了解了参与战略的行为者的范围,以及他们在战略工作中使用的工具。本章的目的是鼓励结合这两种传统的见解的研究。首先,本章简要概述了研究的过程和实践。然后,本章回顾了2018年以来的最新工作。然而,本文的大部分内容是讨论结合过程和实践视角的未来研究,重点关注四个主题:时间性和空间性、行动者和代理、认知和情感、语言和意义。这些主题由两条“红线”——战略数字化和战略包容性——编织在一起,我们预计这将对战略形成产生重大影响。
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引用次数: 3
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Strategic Management
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