Pub Date : 2021-09-02DOI: 10.1080/13825577.2021.1988261
I. Corona
ABSTRACT Websites, as an internet product, provide us with a multimedia content: they combine written text, images, audio, video, and hyperlinks. The purpose of this study is to gain insight into the ways content is organised through design and the semiotic resources that are actually put to use by the European research groups in their homepages as a means of facilitating visibility of their work. The study comprises a corpus of 10 homepages from Horizon 2020 research projects. I draw on Systemic Functional Linguistics−Multimodal Discourse Analysis (SFL−MDA) The analysis takes two analytical layers, going from the study of the homepage as a multimodal ensemble in order to identify the semiotic resources at work, and then carry out a cluster analysis to describe layout, which builds up visibility through the textual organisation of content.
{"title":"A window to the world: visual design and research visibility of European research projects’ homepages","authors":"I. Corona","doi":"10.1080/13825577.2021.1988261","DOIUrl":"https://doi.org/10.1080/13825577.2021.1988261","url":null,"abstract":"ABSTRACT Websites, as an internet product, provide us with a multimedia content: they combine written text, images, audio, video, and hyperlinks. The purpose of this study is to gain insight into the ways content is organised through design and the semiotic resources that are actually put to use by the European research groups in their homepages as a means of facilitating visibility of their work. The study comprises a corpus of 10 homepages from Horizon 2020 research projects. I draw on Systemic Functional Linguistics−Multimodal Discourse Analysis (SFL−MDA) The analysis takes two analytical layers, going from the study of the homepage as a multimodal ensemble in order to identify the semiotic resources at work, and then carry out a cluster analysis to describe layout, which builds up visibility through the textual organisation of content.","PeriodicalId":43819,"journal":{"name":"European Journal of English Studies","volume":"25 1","pages":"352 - 368"},"PeriodicalIF":0.5,"publicationDate":"2021-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42489494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-02DOI: 10.1080/13825577.2021.1988257
Renáta Tomášková
ABSTRACT Drawing upon Erving Goffman’s concept of identity and its contemporary applications in the analyses of blogs, this study explores the practices bloggers use to construct their identities in research blogs accessible through university websites. The study focuses both on verbal as well as non-verbal strategies and their combinations, i.e. the interplay of words and images in the posts. The analysis of the interaction of texts and images builds on Martinec and Salway’s model of text-image relations. The corpus analysed consists of 80 posts from 16 different blogs affiliated with British and North American universities. The bloggers construct their online persona through multiple identity features dominated by their commitment to research and communicating their findings to wide audiences, employing the verbal and non-verbal tools in a close cooperation to send a coherent message.
{"title":"University research blogs: constructing identity through language and images","authors":"Renáta Tomášková","doi":"10.1080/13825577.2021.1988257","DOIUrl":"https://doi.org/10.1080/13825577.2021.1988257","url":null,"abstract":"ABSTRACT Drawing upon Erving Goffman’s concept of identity and its contemporary applications in the analyses of blogs, this study explores the practices bloggers use to construct their identities in research blogs accessible through university websites. The study focuses both on verbal as well as non-verbal strategies and their combinations, i.e. the interplay of words and images in the posts. The analysis of the interaction of texts and images builds on Martinec and Salway’s model of text-image relations. The corpus analysed consists of 80 posts from 16 different blogs affiliated with British and North American universities. The bloggers construct their online persona through multiple identity features dominated by their commitment to research and communicating their findings to wide audiences, employing the verbal and non-verbal tools in a close cooperation to send a coherent message.","PeriodicalId":43819,"journal":{"name":"European Journal of English Studies","volume":"25 1","pages":"385 - 403"},"PeriodicalIF":0.5,"publicationDate":"2021-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45204154","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-02DOI: 10.1080/13825577.2021.1988256
G. Diani
ABSTRACT This study is based on the analysis of scholarly law blog posts written by British and American law professors commenting on legal cases relating to US and UK court decisions. The aim is to investigate how law professor bloggers construct their argumentative discourse while communicating with their scholarly legal community. The analysis reveals interesting argumentative strategies and language features which shed light on the argumentative dimension of the genre under examination. More specifically, it emerges that reporting a judge’s or a court’s decision on legal cases is a point of departure for the blogger’s development of his/her argumentative discourse. The overall findings show that bloggers are responding to individual purpose when they engage in the discourse of scholarly legal blogging: while offering personal opinion on legal cases, they try to introduce context of knowledge discussion within the discipline.
{"title":"‘In this post, I argue that…’: constructing argumentative discourse in scholarly law blog posts","authors":"G. Diani","doi":"10.1080/13825577.2021.1988256","DOIUrl":"https://doi.org/10.1080/13825577.2021.1988256","url":null,"abstract":"ABSTRACT This study is based on the analysis of scholarly law blog posts written by British and American law professors commenting on legal cases relating to US and UK court decisions. The aim is to investigate how law professor bloggers construct their argumentative discourse while communicating with their scholarly legal community. The analysis reveals interesting argumentative strategies and language features which shed light on the argumentative dimension of the genre under examination. More specifically, it emerges that reporting a judge’s or a court’s decision on legal cases is a point of departure for the blogger’s development of his/her argumentative discourse. The overall findings show that bloggers are responding to individual purpose when they engage in the discourse of scholarly legal blogging: while offering personal opinion on legal cases, they try to introduce context of knowledge discussion within the discipline.","PeriodicalId":43819,"journal":{"name":"European Journal of English Studies","volume":"25 1","pages":"369 - 384"},"PeriodicalIF":0.5,"publicationDate":"2021-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48162923","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-02DOI: 10.1080/13825577.2021.1988265
M. Querol-Julián
ABSTRACT This paper examines the evolving genre of university lectures. It focuses on synchronous online lectures. The aim of the study is to shed some light on how interaction between teacher and students unfolds in large English-medium instruction (EMI) lectures in the digital context. A qualitative multimodal microanalysis of an episode of interaction was performed from an (inter)action multimodal analysis framework. This preliminary exploratory study reveals the structural and multimodal complexity of interaction in live online lectures. EMI teacher’s semiotic resources combine to make meaning comprehensible in a lingua franca and to engage learners in a virtual context where there is not eye-contact with them. Suggestions are made to undertake contrastive studies on interaction in online and face-to-face lectures that may respond to the need of EMI teacher training. This paper aims to contribute to the literature of this still unexplored academic instructional digital genre.
{"title":"How does digital context influence interaction in large live online lectures? The case of English-medium instruction","authors":"M. Querol-Julián","doi":"10.1080/13825577.2021.1988265","DOIUrl":"https://doi.org/10.1080/13825577.2021.1988265","url":null,"abstract":"ABSTRACT This paper examines the evolving genre of university lectures. It focuses on synchronous online lectures. The aim of the study is to shed some light on how interaction between teacher and students unfolds in large English-medium instruction (EMI) lectures in the digital context. A qualitative multimodal microanalysis of an episode of interaction was performed from an (inter)action multimodal analysis framework. This preliminary exploratory study reveals the structural and multimodal complexity of interaction in live online lectures. EMI teacher’s semiotic resources combine to make meaning comprehensible in a lingua franca and to engage learners in a virtual context where there is not eye-contact with them. Suggestions are made to undertake contrastive studies on interaction in online and face-to-face lectures that may respond to the need of EMI teacher training. This paper aims to contribute to the literature of this still unexplored academic instructional digital genre.","PeriodicalId":43819,"journal":{"name":"European Journal of English Studies","volume":"25 1","pages":"297 - 315"},"PeriodicalIF":0.5,"publicationDate":"2021-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46791746","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-02DOI: 10.1080/13825577.2021.1988262
Rosa Lorés, G. Diani
ABSTRACT In this introduction to the special issue Disseminating knowledge: The effects of digitalised academic discourse in language, genre and identity, the authors discuss the impact that digital technologies and the Web have had on academia. They show how this attests to interrelations between new digital platforms of knowledge creation and dissemination and their use within discourse communities as elements of innovation and change in the shaping and reshaping of existing academic practices. The introduction also discusses the various methodological approaches that have been adopted with a view to investigating digital academic discourse. Exploring some current academic discoursal practices and their specific textual manifestations in the form of digitally-mediated genres, the authors highlight the complexities of the study of digital academic communication.
{"title":"Disseminating knowledge: the effects of digitalised academic discourse on language, genre and identity","authors":"Rosa Lorés, G. Diani","doi":"10.1080/13825577.2021.1988262","DOIUrl":"https://doi.org/10.1080/13825577.2021.1988262","url":null,"abstract":"ABSTRACT In this introduction to the special issue Disseminating knowledge: The effects of digitalised academic discourse in language, genre and identity, the authors discuss the impact that digital technologies and the Web have had on academia. They show how this attests to interrelations between new digital platforms of knowledge creation and dissemination and their use within discourse communities as elements of innovation and change in the shaping and reshaping of existing academic practices. The introduction also discusses the various methodological approaches that have been adopted with a view to investigating digital academic discourse. Exploring some current academic discoursal practices and their specific textual manifestations in the form of digitally-mediated genres, the authors highlight the complexities of the study of digital academic communication.","PeriodicalId":43819,"journal":{"name":"European Journal of English Studies","volume":"25 1","pages":"249 - 258"},"PeriodicalIF":0.5,"publicationDate":"2021-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46361377","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-04DOI: 10.1080/13825577.2021.1944489
Begonya Enguix Grau
ABSTRACT This article discusses the political potentialities of embodied feminist resistance in a nationalist setting like contemporary Catalonia. It strives to provide a better understanding of the body-gender-nation assemblage and pave the way for different formulas of resistance. I study how feminist nationalism in the Catalan pro-independence left opposes far-right populism through embodiment (rebel bodies), affects such as solidarity and companionship, and other visual, linguistic and political strategies. In this context, embodied feminism becomes a sentiment attached to a value system as well as a political strategy that produces particular gendered bodies that are political and confront and resist far-right populism and other forms of anti-genderism through feminism, affects and alternative ideals of the nation. Since anti-gender has become a key element in holding together various demands of right-wing populism (nationalism, religious fundamentalism and so on), it is urgent to study the connection of gender, nationalism and current politics in order to explore its effects in different ideological positions.
{"title":"Rebel bodies: feminism as resistance in the Catalan pro-independence left","authors":"Begonya Enguix Grau","doi":"10.1080/13825577.2021.1944489","DOIUrl":"https://doi.org/10.1080/13825577.2021.1944489","url":null,"abstract":"ABSTRACT This article discusses the political potentialities of embodied feminist resistance in a nationalist setting like contemporary Catalonia. It strives to provide a better understanding of the body-gender-nation assemblage and pave the way for different formulas of resistance. I study how feminist nationalism in the Catalan pro-independence left opposes far-right populism through embodiment (rebel bodies), affects such as solidarity and companionship, and other visual, linguistic and political strategies. In this context, embodied feminism becomes a sentiment attached to a value system as well as a political strategy that produces particular gendered bodies that are political and confront and resist far-right populism and other forms of anti-genderism through feminism, affects and alternative ideals of the nation. Since anti-gender has become a key element in holding together various demands of right-wing populism (nationalism, religious fundamentalism and so on), it is urgent to study the connection of gender, nationalism and current politics in order to explore its effects in different ideological positions.","PeriodicalId":43819,"journal":{"name":"European Journal of English Studies","volume":"25 1","pages":"225 - 248"},"PeriodicalIF":0.5,"publicationDate":"2021-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46304416","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-04DOI: 10.1080/13825577.2021.1949852
B. Revelles-Benavente
ABSTRACT Neoliberalism is traversing socio-cultural and political discourses across the globe. In the feminist movement, it is contributing to a paradoxical dance where feminism’s massification is resulting in a loss of values and radicalism as a social justice movement. In this article, I argue that a reconfiguration of the definition of the literary object can serve as a strategic tool to break through what Nancy Fraser has labelled as “the handmaiden of capitalism”. In order to do so, I elaborate the concept of “intra-mat-extuality” as a methodological and political strategy. As a case study, I use the phenomenon The Handmaid’s Tale to configure global resilient feminist interferences in these neoliberal contemporary times.
{"title":"Intra-mat-extuality: feminist resilience within contemporary literature","authors":"B. Revelles-Benavente","doi":"10.1080/13825577.2021.1949852","DOIUrl":"https://doi.org/10.1080/13825577.2021.1949852","url":null,"abstract":"ABSTRACT Neoliberalism is traversing socio-cultural and political discourses across the globe. In the feminist movement, it is contributing to a paradoxical dance where feminism’s massification is resulting in a loss of values and radicalism as a social justice movement. In this article, I argue that a reconfiguration of the definition of the literary object can serve as a strategic tool to break through what Nancy Fraser has labelled as “the handmaiden of capitalism”. In order to do so, I elaborate the concept of “intra-mat-extuality” as a methodological and political strategy. As a case study, I use the phenomenon The Handmaid’s Tale to configure global resilient feminist interferences in these neoliberal contemporary times.","PeriodicalId":43819,"journal":{"name":"European Journal of English Studies","volume":"25 1","pages":"190 - 206"},"PeriodicalIF":0.5,"publicationDate":"2021-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/13825577.2021.1949852","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41669347","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-04DOI: 10.1080/13825577.2021.1950981
Carla Panico
ABSTRACT The purpose of this article is to inquiry nationalistic populism in Italy, using an intersectional perspective - feminist and postcolonial - and proposing some possible articulations between feminist and racial struggles as a response to the contemporary advance of the racist and misogynist far-right. Using the theoretical frame of Critical Studies on Whiteness (Giuliani 2013), the hypothesis is that this specific articulation of racism and sexism represents the basis of affirmation of alt right hegemony in contemporary Italy – where the political and cultural context is characterized by a capillary diffusion of racial, misogynist, homophobic and xenophobic feelings. The text focuses on the emotional dimension of nationalist populism (Ahmed 2004): this theoretical framework is necessary for the analysis of the history of Italian nationalism as a phenomenon based on the obsession with the production and maintenance of the whiteness of the Italian people (Petrovich Njegosh 2012). The last part of the present paper is dedicated to the examples of articulation between feminist and racial/postcolonial struggles in contemporary Italy, focusing on the case of the feminist “vandalization” of colonialist monuments, i.e., the statue of Indro Montanelli in Milan, on the 8th of March 2019 (Panico 2019).
{"title":"The re/production of a (white) people: confronting Italian nationalist populism as a gender and race issue","authors":"Carla Panico","doi":"10.1080/13825577.2021.1950981","DOIUrl":"https://doi.org/10.1080/13825577.2021.1950981","url":null,"abstract":"ABSTRACT The purpose of this article is to inquiry nationalistic populism in Italy, using an intersectional perspective - feminist and postcolonial - and proposing some possible articulations between feminist and racial struggles as a response to the contemporary advance of the racist and misogynist far-right. Using the theoretical frame of Critical Studies on Whiteness (Giuliani 2013), the hypothesis is that this specific articulation of racism and sexism represents the basis of affirmation of alt right hegemony in contemporary Italy – where the political and cultural context is characterized by a capillary diffusion of racial, misogynist, homophobic and xenophobic feelings. The text focuses on the emotional dimension of nationalist populism (Ahmed 2004): this theoretical framework is necessary for the analysis of the history of Italian nationalism as a phenomenon based on the obsession with the production and maintenance of the whiteness of the Italian people (Petrovich Njegosh 2012). The last part of the present paper is dedicated to the examples of articulation between feminist and racial/postcolonial struggles in contemporary Italy, focusing on the case of the feminist “vandalization” of colonialist monuments, i.e., the statue of Indro Montanelli in Milan, on the 8th of March 2019 (Panico 2019).","PeriodicalId":43819,"journal":{"name":"European Journal of English Studies","volume":"25 1","pages":"133 - 153"},"PeriodicalIF":0.5,"publicationDate":"2021-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49234656","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-04DOI: 10.1080/13825577.2021.1949862
Carlotta Cossutta
ABSTRACT The article examines the Italian political sphere in order to highlight how populist discourses are, among other things, a reaction to feminist and transfeminist practices and theories. The article begins by examining the emergence of right-wing populist discourses and their link to the reproduction of a hegemonic masculinity and the patriarchal family. Then it analyses several discourses promoted by transfeminist movements – especially Non Una Di Meno [Not One Less] – focusing in particular on the emergence of the term “transfeminism” in Italy and its use in political practices. Ultimately, the article questions the possibility of building alliances and collective political subjects, starting from the challenge to the female subject brought about by transfeminism. The article claims that populist policies in defence of the traditional family do nothing but co-opt the language of liberation movements while demanding adherence to the status quo, and that transfeminist theories are the clearest response to these same populist politics. Indeed, feminism and transfeminism dispute the rhetoric of a unitary and coherent people, starting by their questioning universality in the name of partiality.
本文考察了意大利的政治领域，以强调民粹主义话语是如何对女权主义和跨女权主义的实践和理论做出反应的。本文首先考察了右翼民粹主义话语的出现，以及它们与男性霸权和父权家庭的再生产之间的联系。然后，它分析了由跨性别女权主义运动推动的几种话语——尤其是Non Una Di Meno[一个也不能少]——特别关注“跨性别女权主义”一词在意大利的出现及其在政治实践中的应用。最后，文章从跨女性主义对女性主体的挑战出发，对联盟和集体政治主体的建构可能性提出了质疑。这篇文章声称，捍卫传统家庭的民粹主义政策只是在要求坚持现状的同时，借用了解放运动的语言，而跨性别女权主义理论是对这些民粹主义政治最清晰的回应。事实上，女权主义和跨女权主义对一个统一而连贯的民族的修辞提出了质疑，首先是以偏袒的名义质疑普遍性。
{"title":"Transfeminist politics and populist counterattacks in Italy","authors":"Carlotta Cossutta","doi":"10.1080/13825577.2021.1949862","DOIUrl":"https://doi.org/10.1080/13825577.2021.1949862","url":null,"abstract":"ABSTRACT The article examines the Italian political sphere in order to highlight how populist discourses are, among other things, a reaction to feminist and transfeminist practices and theories. The article begins by examining the emergence of right-wing populist discourses and their link to the reproduction of a hegemonic masculinity and the patriarchal family. Then it analyses several discourses promoted by transfeminist movements – especially Non Una Di Meno [Not One Less] – focusing in particular on the emergence of the term “transfeminism” in Italy and its use in political practices. Ultimately, the article questions the possibility of building alliances and collective political subjects, starting from the challenge to the female subject brought about by transfeminism. The article claims that populist policies in defence of the traditional family do nothing but co-opt the language of liberation movements while demanding adherence to the status quo, and that transfeminist theories are the clearest response to these same populist politics. Indeed, feminism and transfeminism dispute the rhetoric of a unitary and coherent people, starting by their questioning universality in the name of partiality.","PeriodicalId":43819,"journal":{"name":"European Journal of English Studies","volume":"25 1","pages":"154 - 171"},"PeriodicalIF":0.5,"publicationDate":"2021-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/13825577.2021.1949862","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45762870","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-04DOI: 10.1080/13825577.2021.1950362
Daný van Dam, S. Polak
ABSTRACT Margaret Atwood’s most famous dystopian novel, The Handmaid’s Tale (1985), is one of those stories whose message seems to carry across the ages. The hyperreal patriarchy-as-terror-regime that The Handmaid’s Tale portrays has become a well-known shorthand in feminist protest culture. Its presence became even more prominent in response to Donald Trump’s 2016 election, and its visibility as a protest symbol there and at other events aimed at curbing women’s rights was strengthened by the visual imagery of the novel’s most recent adaptation. The Handmaid’s Tale and Atwood’s 2019 addition to its storyworld, The Testaments, with adaptations across media, have effectively given shape to what has become a media franchise. As its uses in the context of feminist politics and populism show, this franchise refers not only to commercial concerns; it also references a form of political enfranchisement in that it offers tools and language for calling out patriarchy. We argue that the conglomerate of Gilead media texts engenders a fraught franchise in both commercial and politically emancipatory senses. While only reluctantly ‘offering itself up’ for commercial exploitation, the franchise makes itself freely and prominently available to feminist protest culture.
{"title":"Owning Gilead: franchising feminism through Margaret Atwood’s The Handmaid’s Tale and The Testaments","authors":"Daný van Dam, S. Polak","doi":"10.1080/13825577.2021.1950362","DOIUrl":"https://doi.org/10.1080/13825577.2021.1950362","url":null,"abstract":"ABSTRACT Margaret Atwood’s most famous dystopian novel, The Handmaid’s Tale (1985), is one of those stories whose message seems to carry across the ages. The hyperreal patriarchy-as-terror-regime that The Handmaid’s Tale portrays has become a well-known shorthand in feminist protest culture. Its presence became even more prominent in response to Donald Trump’s 2016 election, and its visibility as a protest symbol there and at other events aimed at curbing women’s rights was strengthened by the visual imagery of the novel’s most recent adaptation. The Handmaid’s Tale and Atwood’s 2019 addition to its storyworld, The Testaments, with adaptations across media, have effectively given shape to what has become a media franchise. As its uses in the context of feminist politics and populism show, this franchise refers not only to commercial concerns; it also references a form of political enfranchisement in that it offers tools and language for calling out patriarchy. We argue that the conglomerate of Gilead media texts engenders a fraught franchise in both commercial and politically emancipatory senses. While only reluctantly ‘offering itself up’ for commercial exploitation, the franchise makes itself freely and prominently available to feminist protest culture.","PeriodicalId":43819,"journal":{"name":"European Journal of English Studies","volume":"25 1","pages":"172 - 189"},"PeriodicalIF":0.5,"publicationDate":"2021-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/13825577.2021.1950362","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45818182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：