Asian Journal of Behavioural Studies最新文献_第3页

KL River of Life and its Heritage Value 吉隆坡生命之河及其遗产价值

Asian Journal of Behavioural Studies

Pub Date : 2018-08-25 DOI: 10.21834/AJBES.V3I13.148

A. R. Othman, Nur Hasinah Abdul Majid

Some urban rivers have their respective heritage value and need to be preserved. However, enforcement of river pollution had not given much effect to improvement due to human attitude and behaviour. The purpose of this research is to present an analysis to revitalize the urban river at Precinct 7, River of Life Project, Kuala Lumpur. Through analysis of the precedent studies, the rationale will then be compared to suits the most suitable and relevant proposal. The study revealed that the historic buildings along the river and the river itself should be maintained and integrated to preserve heritage value.Keywords: Urban River; Heritage Value; Sustainable; Development; River of LifeeISSN 2398-4295 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: http://dx.doi.org/10.21834/ajbes.v3i13.148

一些城市河流有各自的遗产价值，需要保护。然而，由于人们的态度和行为，对河流污染的执法并没有起到多大的改善作用。本研究的目的是提出一个分析，以振兴城市河流在7区，生命之河项目，吉隆坡。通过对先例研究的分析，将理论基础进行比较，得出最适合的相关建议。研究显示，沿河的历史建筑和河流本身应该得到维护和整合，以保存遗产价值。关键词:城市河流;遗产的价值;可持续发展;发展;《生命之河》issn 2398-4295©2018。作者。英国e-International Publishing House, Ltd.为AMER ABRA cE-Bs出版。这是一篇基于CC BY-NC-ND许可(http://creativecommons.org/licenses/by-nc-nd/4.0/)的开放获取文章。由马来西亚玛拉理工大学建筑、规划与测量学院AMER(马来西亚环境行为研究协会)、ABRA(亚洲行为研究协会)和cE-Bs(环境行为研究中心)负责的同行评审。DOI: http://dx.doi.org/10.21834/ajbes.v3i13.148

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引用次数: 2

Impact of Urban Canyon Direction on Solar Radiation and Airflow in Hot and Humid Regions 城市峡谷方向对湿热地区太阳辐射和气流的影响

Asian Journal of Behavioural Studies

Pub Date : 2018-08-25 DOI: 10.21834/AJBES.V3I13.146

L. Yola, H. C. Siong

Urban configuration modification is an efficient approach to mitigating Urban Heat Island (UHI) effect. This study investigates the significant impact of urban canyon direction on solar radiation and airflow which influences microclimate and thermal comfort. The Envi-met (V3.1 beta) simulation indicates that East-West Canyon received the worst level of air temperature and meant radiant temperature compared to when the canyon was directed perpendiculars to the wind direction (South East – North West). The finding scientifically demonstrates that in Kuala Lumpur context, with the weak influences of urban wind, solar radiation plays the significant impact on the microclimate.Keywords: Solar radiation; airflow; urban canyon, urban simulation.eISSN 2398-4295 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: http://dx.doi.org/10.21834/ajbes.v3i13.146

城市结构调整是缓解城市热岛效应的有效途径。研究了城市峡谷方向对太阳辐射和气流的显著影响，从而影响城市小气候和热舒适。Envi-met (V3.1 beta)模拟结果表明，与垂直风向(东南-西北)的峡谷相比，东西向峡谷的气温和平均辐射温度最差。这一发现科学地表明，在吉隆坡地区，由于城市风的影响较弱，太阳辐射对小气候的影响较大。关键词:太阳辐射;气流;城市峡谷，城市模拟。eISSN 2398-4295©2018。作者。英国e-International Publishing House, Ltd.为AMER ABRA cE-Bs出版。这是一篇基于CC BY-NC-ND许可(http://creativecommons.org/licenses/by-nc-nd/4.0/)的开放获取文章。由马来西亚玛拉理工大学建筑、规划与测量学院AMER(马来西亚环境行为研究协会)、ABRA(亚洲行为研究协会)和cE-Bs(环境行为研究中心)负责的同行评审。DOI: http://dx.doi.org/10.21834/ajbes.v3i13.146

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引用次数: 6

Cultural Heritage Transfer of the Traditional Thai House: Usiri Family Houses 传统泰国房屋的文化遗产传承:乌斯里家族房屋

Asian Journal of Behavioural Studies

Pub Date : 2018-08-25 DOI: 10.21834/AJBES.V3I13.143

Kundoldibya Panitchpakdi

Traditional Thai house architecture is a significant part the Thai culture and heritage. One unique attribute of traditional Thai house construction is the modular, pre-fabricated wood components, with non-permanent connections. This allows the house to be dissembled and reassembled in a new location without damage. This is a case study of Thai-style houses built and owned by six generations of the Usiri family. Their houses have been passed down from the first to subsequent generations. From only two Thai-style houses 130 years ago, there are now eleven houses as part of an expanding cultural inheritance.Keywords: cultural heritage; traditional house; preservation; living environment.eISSN 2398-4295 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: http://dx.doi.org/10.21834/ajbes.v3i13.143

传统的泰国房屋建筑是泰国文化遗产的重要组成部分。传统泰国住宅建筑的一个独特属性是模块化，预制木材组件，具有非永久性连接。这使得房子可以在没有损坏的情况下拆卸和重新组装在一个新的位置。这是一个由Usiri家族六代人建造和拥有的泰式房屋的案例研究。他们的房子是从第一代传给下一代的。130年前只有两座泰式房屋，现在有11座房屋，作为不断扩大的文化遗产的一部分。关键词:文化遗产;传统的房子;保存;生活环境。eISSN 2398-4295©2018。作者。英国e-International Publishing House, Ltd.为AMER ABRA cE-Bs出版。这是一篇基于CC BY-NC-ND许可(http://creativecommons.org/licenses/by-nc-nd/4.0/)的开放获取文章。由马来西亚玛拉理工大学建筑、规划与测量学院AMER(马来西亚环境行为研究协会)、ABRA(亚洲行为研究协会)和cE-Bs(环境行为研究中心)负责的同行评审。DOI: http://dx.doi.org/10.21834/ajbes.v3i13.143

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引用次数: 0

Traditional Streetscape Adaptability: Gentrification and endurance of business 传统街景的适应性:中产阶级化和商业的持久性

Asian Journal of Behavioural Studies

Pub Date : 2018-08-25 DOI: 10.21834/AJBES.V3I13.155

A. B. Sholihah, T. Heath

This paper attempts to assess the adaptability quality of Malioboro Street and district related to the physical and functional transformation as part of the urban negotiation and response to the ever changing environment of Indonesian cities. The street was qualitatively measured utilising field observations including physical mapping, behavioural mapping and in-depth interviews. The finding shows urban gentrification may lead to the transformation of physical and building use, which results in the changes of Kampong plot pattern and character of a traditional streetscape, people displacement and the sustenance of the local economy. Keywords: traditional street; adaptability; gentrification; Indonesia.eISSN 2398-4295 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: http://dx.doi.org/10.21834/ajbes.v3i13.155

本文试图评估Malioboro街道和街区的适应性质量，这些适应性质量与物理和功能转换有关，作为印度尼西亚城市不断变化的环境的城市谈判和响应的一部分。利用实地观察，包括物理测绘、行为测绘和深入访谈，对街道进行了定性测量。研究结果显示，城市高档化可能会导致物理和建筑用途的转变，从而改变磅镇的地块格局和传统街景的特征，使人们流离失所，并维持当地的经济。关键词:传统街道;适应性;中产阶级化;印度尼西亚。eISSN 2398-4295©2018。作者。英国e-International Publishing House, Ltd.为AMER ABRA cE-Bs出版。这是一篇基于CC BY-NC-ND许可(http://creativecommons.org/licenses/by-nc-nd/4.0/)的开放获取文章。由马来西亚玛拉理工大学建筑、规划与测量学院AMER(马来西亚环境行为研究协会)、ABRA(亚洲行为研究协会)和cE-Bs(环境行为研究中心)负责的同行评审。DOI: http://dx.doi.org/10.21834/ajbes.v3i13.155

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引用次数: 1

An Isovist Study for Wayfinding in Historic Quarter 历史街区寻路的等观研究

Asian Journal of Behavioural Studies

Pub Date : 2018-08-25 DOI: 10.21834/AJBES.V3I13.139

Chih-Hung Chen, Ting-Ju Lin, Chih-Yu Chen

Based on the assumption that human behaviours are mainly affected by physical and animate environments, this empirical research takes the changeful and complex historical district in Tainan to observe wayfinding behaviours. An a priori analysis of the isovist fields is conducted to identify spatial characteristics. Three measures, the relative area, convexity, and circularity, are applied to scrutinize the possible stopping points, change of speed, and route choices. Accordingly, an experiment is carried out to observe spatial behaviours and different influences of social stimuli. Results show that social interactions afford groups and pairs to perform better than individual observers in wayfinding.Keywords: wayfinding; isovist; spatial perception and social stimuli; historic quarter.eISSN 2398-4295 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: http://dx.doi.org/10.21834/ajbes.v3i13.139

基于人类行为主要受自然环境和动物环境影响的假设，本实证研究以台南多变复杂的历史街区为研究对象，观察寻路行为。对等层场进行了先验分析，以确定其空间特征。三个措施，相对面积，凹凸度和圆度，适用于审查可能的停止点，速度的变化和路线的选择。基于此，本实验对空间行为和社会刺激的不同影响进行了观察。结果表明，社会互动使群体和成对在寻路方面的表现优于个体观察者。关键词:wayfinding;伊索显;空间知觉与社会刺激;历史性的季度。eISSN 2398-4295©2018。作者。英国e-International Publishing House, Ltd.为AMER ABRA cE-Bs出版。这是一篇基于CC BY-NC-ND许可(http://creativecommons.org/licenses/by-nc-nd/4.0/)的开放获取文章。由马来西亚玛拉理工大学建筑、规划与测量学院AMER(马来西亚环境行为研究协会)、ABRA(亚洲行为研究协会)和cE-Bs(环境行为研究中心)负责的同行评审。DOI: http://dx.doi.org/10.21834/ajbes.v3i13.139

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引用次数: 0

Inventing Agricultural Humanities via Revitalizing New Ruralism Tea-Town in Taiwan 振兴台湾新乡村茶镇，创造农业人文

Asian Journal of Behavioural Studies

Pub Date : 2018-08-25 DOI: 10.21834/AJBES.V3I13.147

S. Chang, Ze-jyun Yang, Ming-Yang Kuo, Ting-Hsiung Hsiao

This paper examines the most effective ways of engaging citizens to appreciate rural villages and agriculture traditions. Pondering on experiences of rural revitalizations in Asian societies, this paper proposes the concept of "participatory agricultural humanities." Participatory agricultural humanities are tools and processes engaging citizens into eco-friendly farming and land related works or events. Based on action research and qualitative research methods, we have been working with peri-urban and rural communities in Taiwan since 2009. Only embracing agricultural humanities as our values, we could re-establish eco-friendly rural developments with biodiversity and cultural diversity as a whole.Keywords: agricultural humanities; rural revitalization; participation; new ruralism.eISSN 2398-4295 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: http://dx.doi.org/10.21834/ajbes.v3i13.147

本文探讨了吸引公民欣赏农村和农业传统的最有效方法。本文通过对亚洲乡村复兴经验的思考，提出了“参与式农业人文”的概念。参与式农业人文是让市民参与生态友好农业和土地相关工作或活动的工具和过程。基于行动研究和定性研究的方法，我们从2009年开始在台湾的城郊和农村社区开展工作。只有将农业人文作为我们的价值观，我们才能重新建立一个生物多样性和文化多样性的生态农村发展。关键词:农业人文;农村振兴;参与;新田园风味。eISSN 2398-4295©2018。作者。英国e-International Publishing House, Ltd.为AMER ABRA cE-Bs出版。这是一篇基于CC BY-NC-ND许可(http://creativecommons.org/licenses/by-nc-nd/4.0/)的开放获取文章。由马来西亚玛拉理工大学建筑、规划与测量学院AMER(马来西亚环境行为研究协会)、ABRA(亚洲行为研究协会)和cE-Bs(环境行为研究中心)负责的同行评审。DOI: http://dx.doi.org/10.21834/ajbes.v3i13.147

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引用次数: 0

Impact of Dining Café Atmospherics on Youth Behavioural Intention 咖啡厅就餐氛围对青少年行为意向的影响

Asian Journal of Behavioural Studies

Pub Date : 2018-08-25 DOI: 10.21834/AJBES.V3I13.145

N. Jalil, Amily Fikry, A. Zainuddin

This study aims to investigate the impact of café atmospherics on Malaysian youth behavioural intention. The findings from the study indicate: (1) The youth preferences of store atmosphere in cafes include five factors, specifically, lighting, facility aesthetic, employee factor, ambient intelligent and music; (2) Cafe atmospheric (lighting, facility aesthetic, employee factor, ambient intelligent and music) factors have significant positive correlation with youth approach behaviours. As a conclusion, this study is important to the foodservice operators to understand the youth intention to revisit a café. The paper concludes with the implications for academic researchers and marketing practitioners.Keywords: Atmospheric; Youth; Behavioural Intention; Malaysia.eISSN 2398-4295 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: http://dx.doi.org/10.21834/ajbes.v3i13.145

本研究旨在探讨咖啡氛围对马来西亚青少年行为意向的影响。研究结果表明:(1)青年对咖啡馆店内氛围的偏好包括五个因素，分别是照明、设施美学、员工因素、环境智能和音乐;(2)咖啡馆氛围因素(照明、设施美学、员工因素、环境智能和音乐)与青少年接近行为显著正相关。综上所述，这项研究对餐饮服务经营者了解年轻人再次光顾咖啡馆的意图很重要。论文的结论是对学术研究者和营销从业者的启示。关键词:大气;青春;行为意向;马来西亚。eISSN 2398-4295©2018。作者。英国e-International Publishing House, Ltd.为AMER ABRA cE-Bs出版。这是一篇基于CC BY-NC-ND许可(http://creativecommons.org/licenses/by-nc-nd/4.0/)的开放获取文章。由马来西亚玛拉理工大学建筑、规划与测量学院AMER(马来西亚环境行为研究协会)、ABRA(亚洲行为研究协会)和cE-Bs(环境行为研究中心)负责的同行评审。DOI: http://dx.doi.org/10.21834/ajbes.v3i13.145

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引用次数: 0

Expert Views on Strategies in Ensuring Effectiveness of Housing Planning and Control Activities 专家意见:确保房屋规划及管制工作成效的策略

Asian Journal of Behavioural Studies

Pub Date : 2018-08-25 DOI: 10.21834/AJBES.V3I13.144

H. Yakob, Fatimah Yusof, H. Hamdan

The weaknesses and ineffectiveness of the planning mechanism involved in the preparation of development plans and its implementation through development control have significantly given impact to the housing production process. The objective of this paper is to explore strategies for facilitating the effectiveness of the implementation of housing planning and control among decision makers and implementers in housing development. This in-depth interview is aimed to explore their strategies or plan of actions for ensuring the effectiveness of planning activities. It was found that the strategies can be classified into two stages; the preparation stage and implementation stage.Keywords: Development Plan; Planning Control; Urban Housing Development eISSN 2398-4295 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: http://dx.doi.org/10.21834/ajbes.v3i13.144

在编制发展计划及其通过发展管制执行方面所涉及的规划机制的弱点和无效对住房生产过程产生了重大影响。本文的目的是探讨促进房屋发展的决策者和实施者有效实施房屋规划和管制的策略。这次深度访谈的目的是探讨他们的战略或行动计划，以确保规划活动的有效性。研究发现，该策略可分为两个阶段;准备阶段和实施阶段。关键词:发展规划;计划控制;城市住房发展eISSN 2398-4295©2018。作者。英国e-International Publishing House, Ltd.为AMER ABRA cE-Bs出版。这是一篇基于CC BY-NC-ND许可(http://creativecommons.org/licenses/by-nc-nd/4.0/)的开放获取文章。由马来西亚玛拉理工大学建筑、规划与测量学院AMER(马来西亚环境行为研究协会)、ABRA(亚洲行为研究协会)和cE-Bs(环境行为研究中心)负责的同行评审。DOI: http://dx.doi.org/10.21834/ajbes.v3i13.144

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引用次数: 1

Assessment of Adaptable Urban Environment for Public Art Integration via Observation Study 基于观察研究的公共艺术融合适应性城市环境评价

Asian Journal of Behavioural Studies

Pub Date : 2018-08-25 DOI: 10.21834/AJBES.V3I13.141

M. Jasmi, N. Mohamad

In Malaysia, there is an unprecedented interest in public art, especially in the major cities. Notwithstanding the increasing interest, however, the rationale and placement of it is extensively debatable. Therefore, this paper aims to examine the adaptable urban environment for public art integration towards enhancing the image of Johor Bahru City Centre, through an observation study. It identifies the urban morphology that substantiates development of suitability plan for public art placement, whilst refining legibility, connectivity, and urban fabric. The outcome of this paper is hoped to support related professionals in defining guidelines and strategies for public art, towards liveable city.Keywords: Public Art; Urban Environment; Adaptable Environment; Urban Morphology.eISSN 2398-4295 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: http://dx.doi.org/10.21834/ajbes.v3i13.141

在马来西亚，人们对公共艺术有着前所未有的兴趣，尤其是在大城市。然而，尽管人们越来越感兴趣，但其理由和位置仍存在广泛的争议。因此，本文旨在通过观察研究，探讨公共艺术整合的适应性城市环境，以提升新山市中心的形象。它确定了城市形态，以证实公共艺术放置的适宜性计划的发展，同时精炼易读性、连通性和城市结构。希望本文的成果能够为相关专业人士提供支持，以确定公共艺术的指导方针和策略，以实现宜居城市。关键词:公共艺术;城市环境;适应环境;城市形态。eISSN 2398-4295©2018。作者。英国e-International Publishing House, Ltd.为AMER ABRA cE-Bs出版。这是一篇基于CC BY-NC-ND许可(http://creativecommons.org/licenses/by-nc-nd/4.0/)的开放获取文章。由马来西亚玛拉理工大学建筑、规划与测量学院AMER(马来西亚环境行为研究协会)、ABRA(亚洲行为研究协会)和cE-Bs(环境行为研究中心)负责的同行评审。DOI: http://dx.doi.org/10.21834/ajbes.v3i13.141

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引用次数: 0

Medical Tourists’ Future Destination Choice 医疗游客的未来目的地选择

Asian Journal of Behavioural Studies

Pub Date : 2018-08-25 DOI: 10.21834/AJBES.V3I13.149

N. Hassan, M. Hemdi

Medical tourism has become an important sector that contributed to country’s development economically. In line with this notion, this study proposed to explore how the image of a destination could influence medical tourists in choosing a destination as their future medical and tourism destination choice. Scholars argued that destination image had a significant relationship with behavioral intentions. Further, destination image influence not only the decision-making process but also conditions after-decision-making behaviors of tourists. In this study context, the future destination choice behavior referred to the intention to revisit and to spread the positive word-of-mouth. Inbound medical tourists from private hospitals in Malaysia will be approached quantitatively by survey questionnaires. This study will contribute to an understanding of the significant factors influencing medical tourists’ intention for future destination choice. Keywords: destination image; destination choice; revisit intention; word-of-mouth.eISSN 2398-4295 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: http://dx.doi.org/10.21834/ajbes.v3i13.149

医疗旅游已成为促进国家经济发展的重要产业。根据这一概念，本研究提出探索目的地形象如何影响医疗游客在选择目的地时作为他们未来的医疗和旅游目的地的选择。学者们认为，目的地形象与行为意图有显著的关系。此外，目的地形象不仅会影响游客的决策过程，还会影响游客的决策后行为。在本研究情境中，未来目的地选择行为指的是再访和传播正面口碑的意愿。通过问卷调查的方式对马来西亚私立医院的入境医疗游客进行定量接触。本研究将有助于了解影响医疗游客未来目的地选择意愿的重要因素。关键词:目的地图像;目的地的选择;重游意向;口碑。eISSN 2398-4295©2018。作者。英国e-International Publishing House, Ltd.为AMER ABRA cE-Bs出版。这是一篇基于CC BY-NC-ND许可(http://creativecommons.org/licenses/by-nc-nd/4.0/)的开放获取文章。由马来西亚玛拉理工大学建筑、规划与测量学院AMER(马来西亚环境行为研究协会)、ABRA(亚洲行为研究协会)和cE-Bs(环境行为研究中心)负责的同行评审。DOI: http://dx.doi.org/10.21834/ajbes.v3i13.149

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引用次数: 1