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How to Improve Sports Fans’ Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach 如何通过品牌管理改善体育迷对赞助商的态度?PLS和QCA方法
IF 0.9 Q1 Social Sciences Pub Date : 2023-07-15 DOI: 10.2478/pcssr-2023-0019
M. A. Dos-Santos, M. Alguacil, Carlos Pérez-Campos, Franklin Velasco-Vizcaíno
Abstract The aim of the article is to explain attitudes towards the sponsors of a sporting event from brand management, especially considering the perceptions of congruence with the sponsor, quality, value, and two less common variables of innovation and popularity. The analysis has been carried out using two methodological approaches: a Partial Least Squares (PLS) model and a Qualitative Comparative Analysis (QCA). PLS results indicate that congruence, innovation and popularity significantly predict attitudes towards the sponsor, explaining up to 61% of it. On the other hand, QCA analysis shows nine interactions capable of producing the expected result, where congruence, quality innovation and popularity have shown a relevant role. This study has implications at a theoretical and practical level, contributing to understanding consumer behaviour in the context of sporting events and providing marketing managers with valuable information to help improve the performance of their sponsorships.
本文的目的是从品牌管理的角度解释对体育赛事赞助商的态度,特别是考虑到与赞助商、质量、价值以及两个不太常见的变量创新和知名度的一致性的看法。分析采用了两种方法学方法:偏最小二乘(PLS)模型和定性比较分析(QCA)。PLS结果表明,一致性、创新和受欢迎程度显著预测对赞助商的态度,解释高达61%。另一方面,QCA分析显示了能够产生预期结果的九个相互作用,其中一致性,质量创新和受欢迎程度显示出相关作用。本研究具有理论和实践层面的意义,有助于理解体育赛事背景下的消费者行为,并为营销经理提供有价值的信息,以帮助提高他们的赞助绩效。
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引用次数: 1
Beginner-Coaches and Connectivity of Knowledge: Real-World Coaching and Self-Reported Importance of Prior Playing Experience 初学者教练和知识的连接:现实世界的教练和自我报告的重要性之前的游戏经验
IF 0.9 Q1 Social Sciences Pub Date : 2023-06-26 DOI: 10.2478/pcssr-2023-0020
P. Crisp, May Hamblin
Abstract In what amounts to essentially being a part two to our previous work with six beginner-coaches that found noticeable benefits to reflective practice, yet a number of possible drawbacks such as time constraints and at times over-focusing on negative emotions (Hamblin & Crisp, 2022), we build upon the aims of that study that related to what beginner-coaches (in recreational sport fields) considered ideal coach learning within in-situ, practice-based contexts. Through revisiting the data of the first study (Hamblin & Crisp, 2022) and exploring an additional theme related to how the beginner-coaches identified sporting experience as a beneficial prerequisite to their own coaching practice, the present study sought to further investigate, and build upon, the findings and aspects of the first study. Continuing to explore how beginner-coaches who operate more within recreational (although still competitive) sport fields perceive in-situ, ideal learning, and continuing the same methodological approach, the present study conducted semi-structured interviews with another five beginner-coaches, adding to the six in the first study for a total of 11 participants. Transcriptions were analysed using thematic analysis and the themes found included sporting experience, traditional learning, and the benefits of reflective practice which highlights the ways all of the beginner-coaches (within both ‘part one’ and the present study – ‘part two’) felt they learn best. Importantly, these findings showed the self-reported importance of actually coaching (‘real world’ applications) and, of particular note, what were considered by the beginner-coaches to be the significant benefits of having accrued playing experience prior to starting coaching. These findings then may well provide further evidence to uphold and develop methods of coach education in the future to facilitate learning.
在我们之前与六位初学者教练的研究的第二部分中,我们发现了反思性练习的明显好处,但也存在一些可能的缺点,如时间限制和有时过度关注负面情绪(Hamblin & Crisp, 2022),我们建立在该研究的目标之上,该研究与初学者教练(在休闲运动领域)认为在原位,基于实践的环境中理想的教练学习有关。通过重新审视第一项研究的数据(Hamblin & Crisp, 2022),并探索与初学者教练如何将运动经验确定为他们自己的教练实践的有益前提相关的另一个主题,本研究试图进一步调查并建立在第一项研究的发现和方面。为了继续探索在娱乐(尽管仍然是竞争性的)体育领域工作的初学者教练如何感知原位,理想的学习,并继续使用相同的方法方法,本研究对另外五位初学者教练进行了半结构化访谈,增加了第一项研究中的六位,总共有11名参与者。使用主题分析对转录进行分析,发现的主题包括运动经验,传统学习和反思性实践的好处,反思性实践突出了所有初学者教练(在“第一部分”和本研究“第二部分”中)认为他们学习效果最好的方式。重要的是,这些发现显示了实际指导(“现实世界”应用)的自我报告重要性,特别值得注意的是,初学者教练认为在开始指导之前积累游戏经验是重要的好处。这些发现可能会为未来支持和发展教练教育方法以促进学习提供进一步的证据。
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引用次数: 0
Analysis of Selection Criteria and Alternatives to Renewing Membership in Fitness Centers Using an Analytical Hierarchy Process 基于层次分析法的健身中心会员更新选择标准及选择方案分析
IF 0.9 Q1 Social Sciences Pub Date : 2023-06-17 DOI: 10.2478/pcssr-2023-0018
Ali Sevilmiş, Rukiye Aydoğan, J. García-Fernández
Abstract The aim of the study was to determine the most suitable fitness center for members by using the Analytical Hierarchy Process (AHP) method, which identifies the criteria fitness members consider when choosing a fitness center. First, interviews were conducted with 20 fitness center members to determine the criteria. Then, the values obtained from the comparisons between the criteria, made by experts, were analyzed and evaluated using the AHP method. Eight criteria were determined: instructor qualification, interactions, cleaning, price, staff qualification, atmosphere, accessibility, equipment modernity and variety. Then alternatives to fitness centers were defined (low price, middle segment, premium) and a group of five experts was formed, consisting of members of various fitness centers and experts in sports sciences, and academics who conduct customer behavior research in fitness centers. Based on the opinions of experts, three alternatives and eight selection criteria were used in the evaluation. Alternatives are listed based on the findings. In the first phase of the study, weighting of the criteria and consistency calculations were performed, after which each criterion was weighted in relation to every alternative. As a result, the best alternative was calculated. According to the findings, price was determined to be the most important criteria in renewing fitness center membership, while premium fitness centers were determined to be the most important alternative. The research provides suggestions for reducing dropout rates and for the decision to renew memberships in fitness centers (such as flexible pricing, customer interaction, quality, and equipment modernity).
摘要本研究采用层次分析法(AHP)确定健身会员在选择健身中心时所考虑的标准,以确定最适合健身会员的健身中心。首先,对20名健身中心成员进行访谈,确定标准。然后,采用层次分析法对专家们所作的各项指标的比较结果进行分析和评价。确定了八项标准:教练资格、互动、清洁、价格、员工资格、氛围、可达性、设备现代化和多样性。然后定义了健身中心的替代方案(低价,中端,溢价),并组成了一个由各健身中心成员和体育科学专家,以及在健身中心进行客户行为研究的学者组成的五人专家小组。在专家意见的基础上,采用了3个备选方案和8个选择标准进行评价。根据研究结果列出了备选方案。在研究的第一阶段,进行了标准的加权和一致性计算,之后对每个标准进行了与每个备选方案相关的加权。最后,计算出最佳方案。根据调查结果,价格被认为是更新健身中心会员资格最重要的标准,而优质健身中心被认为是最重要的选择。该研究为降低辍学率和在健身中心更新会员资格的决定提供了建议(如灵活的定价、客户互动、质量和设备现代化)。
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引用次数: 0
Perceptions and Experiences After Participating in a Two-Year Outdoor Adventure Programme 参加为期两年的户外探险活动后的感受和经验
IF 0.9 Q1 Social Sciences Pub Date : 2023-06-17 DOI: 10.2478/pcssr-2023-0017
A. Lazaridis, Ioannis Syrmpas, Charalampos Krommidas, N. Digelidis
Abstract Physical activity levels are alarmingly low and new strategies must be adopted to prevent this trend. This study focuses on examining the impact of an outdoor adventure education programme on adolescents. The participants were 75 adolescent students aged 12–14. The programme lasted two school years. Students participated in extracurricular schoolyard outdoor activities and outdoor adventure activities conducted during the two one-day and one four-day trips in both school years. A qualitative methodology was used with data collected using semi-structured interviews. At the end of each school year, 12 students were interviewed. Data analysis revealed that the programme promoted basic psychological needs. More specifically, adolescents reported that schoolyard activities and outdoor adventure activities promoted their satisfaction with autonomy, competence and relatedness. Interestingly, the programme gave girls the autonomy to choose activities that promoted their competence and interaction with peers in a better way than a typical PE lesson. Modifying existing curricula with innovative practices or planning new ones could improve the general quality of life.
体育活动水平低得惊人,必须采取新的策略来防止这种趋势。本研究的重点是考察户外冒险教育方案对青少年的影响。参与者是75名12-14岁的青少年学生。这个项目持续了两个学年。学生们在两个学年的两次一日游和一次四天游中参加了课外校园户外活动和户外探险活动。采用定性方法,采用半结构化访谈收集数据。每学年结束时,对12名学生进行采访。数据分析显示,该方案促进了基本的心理需求。更具体地说,青少年报告校园活动和户外冒险活动提高了他们对自主性,能力和相关性的满意度。有趣的是,该项目让女孩们自主选择能够提高她们能力和与同龄人互动的活动,这种方式比典型的体育课更好。用创新的做法修改现有的课程或规划新的课程可以提高生活的总体质量。
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引用次数: 0
How do Girls and Boys Feel Emotions? Gender Differences in Physical Education in Primary School 女孩和男孩是如何感受情绪的?小学体育教学的性别差异
IF 0.9 Q1 Social Sciences Pub Date : 2023-06-09 DOI: 10.2478/pcssr-2023-0016
Verónica Alcaraz-Muñoz, J. A. Roque, Juan Luis Yuste Lucas
Abstract The main objective of the study was to analyze the emotional intensity experienced by school-age boys and girls when participating in traditional sports games. A total of 152 students from two primary schools participated. The Kolmogorov-Smirnov test was applied to verify the distribution of the data, followed by Student’s parametric t-test for independent samples and Levene’s test for homogeneity of variance. Girls registered more intense positive emotions in games of lower decisional complexity (oppositional, cooperative, and individual games) and in non-competitive games compared to boys, who experienced positive emotions with greater intensity in cooperative-oppositional games and competitive games. Reducing sports stereotypes is necessary if the meaningful outcome of physical education is to promote shared emotional and relational well-being among all students. Therefore, traditional sports games can be an excellent tool for creating a positive impact on students’ social and emotional learning, as interpersonal relationships are key to the development of the game.
摘要本研究的主要目的是分析学龄男孩和女孩参加传统体育游戏时的情绪强度。共有来自两所小学的152名学生参与。采用Kolmogorov-Smirnov检验验证数据的分布,独立样本采用Student’s参数t检验,方差齐性采用Levene检验。女孩在决策复杂性较低的游戏(对抗游戏、合作游戏和个人游戏)和非竞争性游戏中表现出更强烈的积极情绪,而男孩在合作对抗游戏和竞争性游戏中表现出更强烈的积极情绪。如果体育教育的有意义成果是促进所有学生之间共享的情感和关系福祉,那么减少对体育的刻板印象是必要的。因此,传统的体育游戏可以成为对学生的社交和情感学习产生积极影响的绝佳工具,因为人际关系是游戏发展的关键。
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引用次数: 3
Academic Identity, School Belongingness, Athletic Identity, and Athletic Expectations as Predictors of Academic and Athletic Time Use of College Athletes 学业认同、学校归属感、运动认同和运动期望对大学运动员学业和运动时间使用的影响
IF 0.9 Q1 Social Sciences Pub Date : 2023-05-13 DOI: 10.2478/pcssr-2023-0015
Jason C. Santos, M. Sagas
Abstract Time demands are among the primary challenges for college student-athletes. They have to attend to classes and study halls as well as athletic-related activities such as training and competition. Both academic and athletic tasks require tremendous amount of time. Thus, it is argued that academics and athletics compete for the student-athletes’ attention. This research examined the impact of academic and athletic factors on student-athletes’ time use in academics and athletics using a subset of the 2015 United States National Collegiate Athletic Association (NCAA) GOALS data. The relationships of academic identity, school belongingness, athletic identity, and athletic expectations with academic time use and athletic time spent were tested. Differences on the variables of interest according to race, gender, and division level were also investigated. Our findings revealed that academic identity is a positive predictor of academic time use and a negative predictor of athletic time use, while athletic identity is a positive predictor of athletic time spent. We also determined a contrasting influence of athletic expectations in time commitments. Lastly, we likewise found significant effects of race, gender, and division level on the academic and athletic engagements of college athletes. Our findings have implications on the development of programs for athletic department to optimize the academic and athletic experiences of college student-athletes.
时间需求是大学生运动员面临的主要挑战之一。他们必须去上课、去自习室,还要参加与体育相关的活动,比如训练和比赛。学业和运动任务都需要大量的时间。因此,学者们认为学术和体育对学生运动员的关注是相互竞争的。本研究使用2015年美国全国大学体育协会(NCAA)目标数据的一个子集,研究了学术和运动因素对学生运动员在学术和运动中使用时间的影响。测试学业认同、学校归属感、运动认同、运动期望与学习时间使用、运动时间花费的关系。根据种族、性别和部门水平调查了感兴趣的变量的差异。研究结果表明,学术认同是学习时间使用的正向预测因子,是运动时间使用的负向预测因子,而运动认同是运动时间使用的正向预测因子。我们还确定了运动期望对时间承诺的对比影响。最后,我们同样发现种族、性别和部门水平对大学运动员的学业和运动投入有显著影响。本研究结果对体育部门制定优化大学生运动员学业和运动体验的方案具有启示意义。
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引用次数: 0
Self-Efficacy Versus Dispositional Optimism and Life Satisfaction of Fitness Industry Employees 健身行业员工自我效能感对性格乐观和生活满意度的影响
IF 0.9 Q1 Social Sciences Pub Date : 2023-05-06 DOI: 10.2478/pcssr-2023-0014
Patrycjusz Matwiejczuk, Z. Mazur, Agnieszka Matwiejczuk
Abstract The article consists of theoretical and empirical parts. The theoretical part presents the most important issues related to such concepts as self-efficacy, dispositional optimism and life satisfaction among fitness industry employees. Reference was made to the most important findings of researchers in the fields of philosophy, psychology and sociology. The aim of the theoretical part was to present the issues studied and discussed in the empirical part as accurately as possible. The main objective of the presented study was to check whether there were any correlations between the sense of generalized self-efficacy, life satisfaction and dispositional optimism among fitness industry employees. In the process of achieving this goal, Pearson’s r correlation analysis was carried out. The study covered 105 respondents. The level of significance was α = 0.05. The results of the analysis showed a statistically significant, strong positive correlation of the three variables r = 0.84 and r = 0.88. It turns out that in the case of people working in the fitness industry, along with the increase in satisfaction with their own lives, the level of dispositional optimism and the level of generalized self-efficacy increased. It was found that three elements are interdependent among corporate employees: the belief that the higher the goals they set, the stronger their commitment to the intended behaviour, even in the face of increasing failures, satisfaction as a relatively permanent assessment of life as wholeness and optimism that inspires motivation, and perseverance and determination to achieve specific goals and make decisions.
本文由理论和实证两部分组成。理论部分主要介绍了健身行业员工自我效能感、性格乐观主义和生活满意度等概念的相关问题。参考了哲学、心理学和社会学领域研究人员最重要的发现。理论部分的目的是尽可能准确地呈现实证部分所研究和讨论的问题。摘要本研究的主要目的是探讨健身行业员工的一般自我效能感、生活满意度和性格乐观之间是否存在相关关系。在实现这一目标的过程中,我们进行了Pearson’s r相关分析。这项研究涵盖了105名受访者。显著性水平为α = 0.05。分析结果显示,三个变量之间存在显著的正相关关系,r = 0.84, r = 0.88。结果表明,在健身行业工作的人,随着对自己生活满意度的提高,性格乐观水平和广义自我效能水平也随之提高。研究发现,企业员工之间有三个因素是相互依存的:他们认为自己设定的目标越高,他们对预期行为的承诺就越强,即使面对越来越多的失败;满意度是对生活的一种相对永久的评估,作为整体性和乐观主义,激励动机;以及实现特定目标和做出决定的毅力和决心。
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引用次数: 0
Perception of Touch in the Physiotherapist-Patient Relationship 物理治疗师-患者关系中的触觉感知
IF 0.9 Q1 Social Sciences Pub Date : 2023-05-03 DOI: 10.2478/pcssr-2023-0013
Karolina Bystrzycka, Alicja Przyłuska-Fiszer, Witold Rekowski, A. Wójcik
Abstract The aim of the study was to find out how values and norms related to touch are perceived in the physiotherapist-patient relationship. 149 physiotherapists and 100 patients participated in the study. The questionnaire used in the survey was prepared in two versions, both containing the same 30 items describing the use of therapeutic touch from two perspectives. The respondents had to provide their answers on 6-point ordinal scales with the centre excluded. In our analyses we treated the applied research tool as a scale of fulfilment of touch-related norms in the case of therapists and, respectively, a scale of expectations of fulfilment of these norms in the case of patients. The reliability of the tool was checked with Cronbach’s α method. Factor analysis, Student’s t-test and one-way analysis of variance were used to develop the obtained results. In a therapeutic situation, the surveyed patients expect most of all that touch will express care. Physiotherapists are driven mainly by their professional competence in applying touch. A comparison of the obtained results on a scale depicting the fulfilment of norms underlying therapeutic touch has shown that the level of patients’ expectations concerning physiotherapists’ use of touch in therapy situations is lower than the physiotherapists’ declared level of fulfilling norms and values connected with this situation. The gender and age of physiotherapists were not found to differentiate axiological and normative declarations related to touch. Patients with higher education and women tend to express much higher expectations with respect to touch therapy.
摘要本研究的目的是了解在物理治疗师与病人的关系中,与触摸相关的价值观和规范是如何被感知的。149名物理治疗师和100名患者参与了这项研究。调查中使用的问卷分为两个版本,都包含相同的30个项目,从两个角度描述治疗性触摸的使用。受访者必须以6分的顺序提供答案,不包括中心。在我们的分析中,我们将应用研究工具作为治疗师对触摸相关规范的实现尺度,以及患者对这些规范的期望实现尺度。采用Cronbach’s α法检验工具的可靠性。采用因子分析、学生t检验和单因素方差分析对所得结果进行分析。在治疗的情况下,接受调查的患者希望所有的触摸都能表达关心。物理治疗师主要受其应用触觉的专业能力所驱动。在描述治疗触摸的规范实现程度的量表上获得的结果的比较表明,患者对物理治疗师在治疗情境中使用触摸的期望水平低于物理治疗师宣称的与该情境相关的规范和价值观的实现水平。物理治疗师的性别和年龄没有发现区分与触摸有关的价值论和规范性声明。受过高等教育的患者和女性往往对触摸疗法表达更高的期望。
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引用次数: 0
Impact of Covid-19 on the Psychology of Coaches 新冠肺炎疫情对教练员心理的影响
IF 0.9 Q1 Social Sciences Pub Date : 2023-05-03 DOI: 10.2478/pcssr-2023-0010
E. Bebetsos, Christos Konstantinidis, George Bebetsos
Abstract The development of the COVID-19 pandemic, according to the World Health Organization (WHO), raises concerns about heightened stress and anxiety in people’s lives. The purpose of this research was to investigate the emotional influence of COVID-19 that professional coaches faced and how they managed to deal with social seclusion during the second wave of COVID-19. More precisely, it was investigated whether the age and educational level of coaches had an impact on their psychological condition during this period. The sample consisted of 605 Greek National coaches, 398 men, 206 women, and one coach who did not indicate sex preference, between the ages of 18-67 (M=38.18, SD=11.19). The results indicated the age differences between the youngest and oldest groups, and between high school and Ph.D. graduates. Overall, it was found that the Greek version of ERQ constitutes a reliable instrument for measuring emotion regulation situations in a professional sports environment.
世界卫生组织(世卫组织)表示,新冠肺炎疫情的发展引发了人们对生活压力和焦虑加剧的担忧。本研究的目的是调查新冠肺炎疫情对职业教练员的情绪影响,以及他们在第二波新冠肺炎疫情中如何应对社会隔离。更确切地说,调查教练员的年龄和受教育程度是否对这一时期的心理状况有影响。样本包括605名希腊国家队教练,398名男性教练,206名女性教练和1名没有性别偏好的教练,年龄在18-67岁之间(M=38.18, SD=11.19)。结果表明,年龄最小的群体和年龄最大的群体,以及高中毕业生和博士毕业生之间存在年龄差异。总的来说,我们发现希腊版本的ERQ构成了一个可靠的工具来测量在专业体育环境中的情绪调节情况。
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引用次数: 0
The Aquatic WATSU® Therapy Program Improves the Quality of Life of an Adult Male with Autism Spectrum Disorder. A Case Report 水生WATSU®治疗计划改善患有自闭症谱系障碍的成年男性的生活质量。病例报告
IF 0.9 Q1 Social Sciences Pub Date : 2023-05-03 DOI: 10.2478/pcssr-2023-0009
Ertan Tufekcioglu, D. Arslan, Ferman Konukman, Tomasz Zagórski, Turki Al Batti, Bijen Filiz, M. F. Sulaimani, Ingrid Eichberg Keating, M. Erzeybek, Elif Burcu Yilmaz
Abstract The purpose of this single case study was to investigate the effects of the WATSU training program (WTP) on 21 years old male with an Autism Spectrum Disorder (ASD). This study used a high level of individual and structured interventions to improve the underperforming adaptive functioning areas like social and academic skills in ASD. The individualized intervention of WTP was completed in five days using critical verbal and bodily language, technical demonstration, taking turns, basic skills, and timely feedback in a social and sensory-isolated environment. The results were collected via in-training observation, semi-structured family and athletic trainer interviews to evaluate the participant’s condition before and after the WTP. The structured communication opportunities improved the sense of trust and played a prominent role in the development of the quality of life. The results indicated that WTP reduced repetitive movements, stress reactions, challenging behaviors, and improved communication skills. In addition, changing roles, positions, and transitions in WATSU training increased the participant’s resiliency in his life with more comfort. Finally, tactile-emotional quality afferents, warmth, and buoyancy of the water, altered and enriched proprioceptive and vestibular input, being safely cradled in the arms instructor were likely to be the other factors improving the underperforming areas including communication, repetitive movements, stress reactions and challenging behaviors.
摘要本研究旨在探讨WATSU训练计划(WTP)对21岁男性自闭症谱系障碍(ASD)的治疗效果。这项研究使用了高水平的个体和结构化干预来改善ASD中表现不佳的适应功能领域,如社交和学术技能。WTP的个体化干预在五天内完成,在社交和感官隔离的环境中,使用关键的口头和身体语言、技术演示、轮流、基本技能和及时反馈。结果通过训练中观察、半结构化家庭和运动教练访谈来评估参与者在WTP前后的状况。结构化的交流机会提高了信任感,并在提高生活质量方面发挥了突出作用。结果表明,WTP减少了重复动作、应激反应、挑战行为,并提高了沟通技巧。此外,在WATSU训练中,角色、位置和转换的变化增加了参与者的生活弹性,更舒适。最后,触觉-情绪质量传入,水的温暖和浮力,改变和丰富的本体感觉和前庭输入,被安全地抱在怀里教练可能是改善表现不佳区域的其他因素,包括沟通,重复动作,压力反应和挑战行为。
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引用次数: 1
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Physical Culture and Sport Studies and Research
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