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Market Segmentation of Leisure Boats Exhibited in the Boat Show by Using Multivariate Statistical Techniques 运用多元统计技术对船展休闲船的市场细分
IF 0.6 Q2 Social Sciences Pub Date : 2020-12-21 DOI: 10.31217/p.34.2.10
Alper Kilic, Emrah Akdamar
The aim of this study is to segment recreational boats according to their basic parameters in order to develop marketing strategies and to investigate the benefit/cost factors in consumer preferences across segments. For this purpose, 69 recreational boats under 10 meters exhibited at the Istanbul Boat Show were clustered using basic parameters. In the study, in which hierarchical clustering and multidimensional scaling analysis were used, the boats were divided into four clusters and these results were intended to create an input in the marketing strategies of the boats. These clusters are labelled from the lowest segment to the highest segment, A, B, C and D in ascending order. Based on the calculated averages of these segments for five variables, their intended use is introduced. This segmentation provides guiding findings in different areas such as marketing, advertising and production strategies from the arrangement of the boats within the fair. In addition, alternative actions have been determined for both the customer and the seller by revealing the costs to be incurred in the event that customers prefer different segments.
本研究的目的是根据休闲船的基本参数对其进行细分,以制定营销策略,并调查各细分市场消费者偏好的收益/成本因素。为此,使用基本参数对伊斯坦布尔航展上展出的69艘10米以下的休闲船进行了聚类。在这项研究中,使用了分层聚类和多维比例分析,将船只分为四个集群,这些结果旨在为船只的营销策略提供投入。这些簇从最低段到最高段按升序标记为A、B、C和D。基于五个变量的这些分段的计算平均值,介绍了它们的预期用途。这种细分提供了不同领域的指导性发现,如市场营销、广告和展会内船只安排的生产策略。此外,通过揭示在客户喜欢不同细分市场的情况下将产生的成本,已经为客户和卖家确定了替代行动。
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引用次数: 0
Perspectives of cruise tourism in the City of Rijeka 里耶卡市邮轮旅游展望
IF 0.6 Q2 Social Sciences Pub Date : 2020-12-21 DOI: 10.31217/p.34.2.6
Alen Jugović
Purpose – This article discusses a type of activity, level of consumption, and cruise ship tourists’ satisfaction in a destination to understand the perspectives of cruise tourism in the city. Design/Methodology – The research was conducted during 2018 by personal interviews or website questionnaires among 163 cruise tourists in the city of Rijeka, Croatia. The survey included 15 questions that were categorized into five thematic units. The data were processed by descriptive statistics. Findings – According to a slight increase in travelers’ consumption but also their overall satisfaction, the results suggest an increase in destination attractiveness. The economic results are still at a modest level. A set of measures has been proposed to improve tourism services in the destination. Originality of the research – Given those cruise companies are permanently on the lookout for attractive destinations, it is up to cities to attract cruise ships to their ports. It is necessary to assess and check the tourists’ experience of a cruise destination permanently so that the offerings of port city can be adjusted to the changing demands of passengers. Limiting factors associated with cruising point to caution in assessing the future of cruise tourism, especially in a city where this kind of business is just beginning.
目的-本文讨论了一种活动类型、消费水平和邮轮游客在目的地的满意度,以了解该城市邮轮旅游的前景。设计/方法-该研究于2018年通过个人访谈或网站调查问卷对克罗地亚里耶卡市的163名游轮游客进行。调查包括15个问题,分为5个主题单元。数据采用描述性统计处理。调查结果-根据游客消费和总体满意度的小幅增长,结果表明目的地的吸引力有所增加。经济结果仍处于中等水平。已经提出了一系列措施来改善目的地的旅游服务。研究的原创性——考虑到这些邮轮公司一直在寻找有吸引力的目的地,吸引邮轮到港口取决于城市。有必要对邮轮目的地的游客体验进行永久性的评估和检查,以使港口城市的服务能够适应乘客不断变化的需求。在评估邮轮旅游的未来时,与邮轮旅游相关的限制因素需要谨慎,尤其是在一个这种业务刚刚开始的城市。
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引用次数: 2
Specific traits of communal berths in ports open to public transport in Primorje-Gorski Kotar County Primorje Gorski Kotar县对公共交通开放的港口公共泊位的具体特征
IF 0.6 Q2 Social Sciences Pub Date : 2020-12-21 DOI: 10.31217/p.34.2.1
Lora Legac, Đani Mohović
Primorje-Gorski Kotar County has eight county port authorities operating since 1999, which manage a total of 101 ports open for public transport, 27 of which are of county importance and 74 ports are of local importance. The focus of this article is directed on county ports communal areas open for public transport, i.e. on communal berths in such ports. The article processes a number of communal berths managed by each county port authority in Primorje-Gorski Kotar County, including the amount of compensation for such moorings. The number of requests for communal berths for each of the eight county port authorities was collected by field research to compare the current capacity with the required capacity of communal moorings. The problems which occur during the use of communal berths and possible solutions to those problems will also be presented in the article.
Primorje Gorski Kotar县自1999年以来有八个县港口管理局,共管理101个公共交通开放港口,其中27个是县重要港口,74个是地方重要港口。本文的重点是对公共交通开放的县港口公共区域,即这些港口的公共泊位。本文处理了Primorje Gorski Kotar县每个县港务局管理的一些公共泊位,包括此类系泊的赔偿金额。通过实地研究收集了八个县港务局中每个县的公共泊位申请数量,以将当前容量与公共系泊所需容量进行比较。文章还将介绍在使用公共泊位过程中出现的问题以及解决这些问题的可能方案。
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引用次数: 0
The Public Institution for Integrated Maritime Domain Management in Croatia – role and functions 克罗地亚综合海事领域管理公共机构-作用和职能
IF 0.6 Q2 Social Sciences Pub Date : 2020-12-21 DOI: 10.31217/p.34.2.14
A. Vuković, Željko Mišić
The aim of this article is the analysis of the existing maritime domain management system in Croatia, with a special attention to the port system management compared to maritime domain and port management systems in Italy, Spain and France. The research shows that Croatia does not have the strategy for integrated management of maritime domain. In respect of the size of national territory covered by maritime domain and its importance for the general Croatian economy, especially for tourism, we believe that is undeniable that this issue should be regulated as follows: the newly established Public Institution for Integrated Maritime Domain Management should manage the maritime domain and it should have branches on regional level. Thereby the management system of maritime domain would finally be consistent, managed from one place and under management of experts. At the same time, the strategy would be the base for the reform of the existing MDSA or for the completely new law on maritime domain and seaports.
本文的目的是分析克罗地亚现有的海事领域管理系统,特别关注与意大利、西班牙和法国的海事领域和港口管理系统相比的港口系统管理。研究表明,克罗地亚没有海洋领域综合管理战略。关于海洋领域所涵盖的国家领土的大小及其对克罗地亚一般经济,特别是对旅游业的重要性,我们认为,不可否认的是,这个问题应按下列方式加以管理:新成立的海洋领域综合管理公共机构应管理海洋领域,并应在区域一级设有分支机构。从而实现海域管理体制的统一,统一管理,专家管理。与此同时,该战略将成为改革现有的MDSA或制定全新的领海和海港法的基础。
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引用次数: 0
Model of short-term forecasting liner maritime transport in the port system 港口系统海上班轮运输短期预测模型
IF 0.6 Q2 Social Sciences Pub Date : 2020-12-21 DOI: 10.31217/p.34.2.17
Antonija Mišura, Tatjana Stanivuk, J. Šoda, Alen Jugović
One of the preconditions for good quality management of seaports is forecasting the traffic according to the number of passengers and the number of vehicles; in this way it is possible to plan and prepare activities for the smooth operation of the ports. This paper researches the port system as part of the coastal liner maritime transport. The set hypothesis is that the model of forecasting the traffic could be presented as a function of two variables. The Principal Component Analysis (PCA) method is used to select the forecasting parameters. Based on the choice of parameters, using the Least Squares Method (LSM), the trend analysis is performed to choose the forecasting functions for maritime liner transport on the example of the Split City port. The statistical analysis on the choosed forecasting model using the coefficient of determination r2 and adjusted r2 model is performed to confirm the choice.
海港良好质量管理的先决条件之一是根据乘客数量和车辆数量预测交通量;通过这种方式,可以为港口的顺利运营规划和准备活动。本文将港口系统作为沿海班轮运输的一部分进行研究。集合假设是预测交通量的模型可以表示为两个变量的函数。主成分分析(PCA)方法用于选择预测参数。在参数选择的基础上,运用最小二乘法(LSM),以斯普利特市港口为例,对所选的海运班轮运输预测函数进行了趋势分析,并利用决定系数r2和调整后的r2模型对所选预测模型进行了统计分析,以确认其选择。
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引用次数: 0
Factors of percieved quality of maritime tourist destination´s offer 海洋旅游目的地提供的感知质量因素
IF 0.6 Q2 Social Sciences Pub Date : 2020-12-21 DOI: 10.31217/p.34.2.20
Romina Alkier, Jasmina Okičić, V. Milojica
The main goal of the paper is to determine underlying dimensions of perceived quality of maritime tourist destination´s offer. Using the purposive sampling technique, data collection was carried out from January to August 2019 in the destinations of Opatija Riviera, yielding a sample of 155 valid responses. To gain better understanding of underlying dimensions of perceived quality of maritime tourist destination´s offer, we, primarily, use exploratory factor analysis. The research findings have revealed that organization of a destination, gastronomic offer, natural resources, traffic infrastructure, destination´s cultural resources, accommodation capacities, attractions and sports activities are the main factors of perceived quality of maritime tourist destination´s offer.
本文的主要目标是确定海上旅游目的地报价感知质量的基本维度。使用有目的的抽样技术,于2019年1月至8月在Opatija Riviera的目的地进行了数据收集,产生了155个有效回复的样本。为了更好地了解海上旅游目的地提供的感知质量的基本维度,我们主要使用探索性因素分析。研究结果表明,目的地组织、美食、自然资源、交通基础设施、目的地文化资源、住宿能力、景点和体育活动是影响海上旅游目的地服务质量的主要因素。
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引用次数: 1
Future of maritime education and training 海事教育与培训的未来
IF 0.6 Q2 Social Sciences Pub Date : 2020-12-21 DOI: 10.31217/p.34.2.15
Pedro Manuel Geada Borda de Água, Armindo Dias da Silva Frias, M. Carrasqueira, J. Daniel
The 21st century endeavour bring new challenges for the maritime industry. The challenges facing the professionals within the industry are multifaceted and complex due to globalization, cross-cultural interrelationships, and technological change that are permeating the maritime industry. The aim of this article is to contribute to better understanding the problem of developing the future maritime industry professional, filling the existing gap between education and training programmes, while integrating the 21st century professional skills. The contents of a comprehensive education and training programme shall be proposed within a knowledge triangle encompassing academia, the industry and relevant authority or regulatory institutions, so all interested parties’ “voices” will be considered. Besides raising awareness for the educational and training challenges ahead, more effective teaching methods are suggested in order to meet the needs, particularly supporting double loop learning, together with a pragmatic proposal for a realistic programme at master’s level. The proposed programme is based on the EU MarLEM project, which aims towards the development of the 21st century maritime industry professional, focusing on logistics, engineering and management contents.
21世纪的努力给海运业带来了新的挑战。由于全球化、跨文化的相互关系和渗透到海运业的技术变革,行业内专业人员面临的挑战是多方面和复杂的。本文的目的是帮助更好地理解发展未来海事行业专业人才的问题,填补教育和培训计划之间的现有差距,同时整合21世纪的专业技能。全面教育和培训计划的内容应在包括学术界、行业和相关当局或监管机构的知识三角范围内提出,以便考虑所有相关方的“声音”。除了提高对未来教育和培训挑战的认识外,还提出了更有效的教学方法,以满足需求,特别是支持双循环学习,并提出了一个务实的硕士课程建议。拟议的计划基于欧盟MarLEM项目,该项目旨在培养21世纪的海事行业专业人才,重点关注物流、工程和管理内容。
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引用次数: 5
Comparative analysis of managing beaches as a recreational resource in Croatia and Portugal 克罗地亚和葡萄牙将海滩作为娱乐资源进行管理的比较分析
IF 0.6 Q2 Social Sciences Pub Date : 2020-12-21 DOI: 10.31217/p.34.2.21
M. Kovačić, L. Silveira, Srđan Kerčević
Beaches are natural resources that substantially enrich the tourist offer. They are an extremely valuable resource, with economic, recreational, and health significance. Beaches are a place for socializing, sports and enjoying (sun, sea, and sand tourism product). Because of their different roles, especially urban and hotels/resorts beaches, they are exposed to various and numerous negative impacts caused by natural changes and human activity. Beaches should not be just an object for commercial use, as their meaning for people is much wider. This research focuses on managing and protecting beaches that require social responsibility due to their determining role in the national economies. The guidelines for effective management primarily refer the necessity of developing intellectual resources, the coordination between institutions, ensuring pro-activity and being holistic oriented in managing beaches. Scientists and professionals need to recognize their importance and take action to preserve this valuable asset for future generations. In that sense, the purpose of this research is to analyse the legal regulation and to highlight the differences and similarities between two countries, Croatia and Portugal, which due to their physical geography, climate and tourism activity, are based mainly on beach-related activities.
海滩是丰富旅游资源的自然资源。它们是一种极其宝贵的资源,具有经济、娱乐和健康意义。海滩是一个社交、运动和享受的地方(阳光、海洋和沙滩旅游产品)。由于他们的角色不同,尤其是城市和酒店/度假海滩,他们面临着自然变化和人类活动造成的各种负面影响。海滩不应该只是一个商业用途的对象,因为它们对人们的意义要广泛得多。这项研究的重点是管理和保护海滩,因为它们在国民经济中起着决定性作用,因此需要承担社会责任。有效管理的指导方针主要涉及开发知识资源的必要性、机构之间的协调、确保积极主动和全面管理海滩。科学家和专业人士需要认识到它们的重要性,并采取行动为子孙后代保护这一宝贵资产。从这个意义上说,本研究的目的是分析法律法规,并强调克罗地亚和葡萄牙这两个国家之间的差异和相似之处,因为它们的自然地理、气候和旅游活动,主要以海滩相关活动为基础。
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引用次数: 0
A hybrid framework for evaluating the performance of port container terminal operations 港口集装箱码头运营绩效评价的混合框架
IF 0.6 Q2 Social Sciences Pub Date : 2020-12-21 DOI: 10.31217/p.34.2.7
Mouhsene Fri, K. Douaioui, Nabil Lamii, C. Mabrouki, E. Semma
This work intends to integrate artificial neural network (ANN) and data envelopment analysis (DEA) in a single framework to evaluate the performance of operations in the container terminal. The proposed framework is based on three steps. In the first step, a proposed identify the performance measures objectives and the indicators affecting the system. In the second step, the efficiency scores of the system are computed by using the Charnes Cooper and Rhodes (CCR) model (oriented inputs). In the last step, the Moth Search Algorithm (MSA) is employed as a new method for training the Feedforward Neural Network (FNN) to determine the efficiency scores. To demonstrate the efficacy of the proposed framework, two container terminals of Tangier and Casablanca are adopted to evaluate the performance.
本工作旨在将人工神经网络(ANN)和数据包络分析(DEA)集成在一个单一的框架中,以评估集装箱码头的运营绩效。拟议的框架基于三个步骤。在第一步中,提出了确定绩效指标的目标和影响系统的指标。在第二步中,通过使用Charnes Cooper和Rhodes(CCR)模型(定向输入)来计算系统的效率分数。在最后一步中,采用Moth搜索算法(MSA)作为一种新的方法来训练前馈神经网络(FNN)以确定效率分数。为了证明所提出的框架的有效性,采用丹吉尔和卡萨布兰卡两个集装箱码头来评估其性能。
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引用次数: 4
Global shipbuilding activities in the modern maritime market environment 现代海运市场环境下的全球造船活动
IF 0.6 Q2 Social Sciences Pub Date : 2020-12-21 DOI: 10.31217/p.34.2.8
Mirano Hess, I. Pavić, Serdjo Kos, David Brčić
The international trade, in the long run being influenced primarily by global economy, is hardly imaginable without maritime transport of goods. The investors in the shipping market, i.e. shipowners, foresee the key return of their capital investments through collection of the freight payments. Consequently, the position and ultimately survival of the owners is intensely influenced with the freight rate cycles, which in turn depend on demand and supply of ships. As historically proved, the higher the freight rates, the more orders for new ships are secured by shipyards. Most of the factors that impact shipowners’ decisions, especially those related to placing the orders, thus extend their influence towards shipyards’ operations and earnings. Competition among shipyards to ever attract more shipowners and secure more new orders or higher value orders, results in expanding their facilities, shortening delivery dates, making their ships’ design more appealing, lowering prices, etc. Observing fluctuations of the market and understanding impact factors on the freight rates’ segment and on shipbuilding segment therefore, is a crucial occupation accompanying executive decision making process for both, shipbuilders and shipowners. Recent state of the global shipbuilding industry is presented in this paper, based on the most recently available data on shipping market and on the global shipbuilding activities. Near-future outlook is given through analysis of the current market developments and industry potentials as well as with respect to the rivalry among competitors. Besides, clarification of market present state’s impact factors is herein given and significant conclusions for their current development and future perspectives are addressed, considering available information.
从长远来看,国际贸易主要受全球经济的影响,没有海上货物运输是难以想象的。航运市场的投资者,即船东,通过收取运费来预见其资本投资的关键回报。因此,船东的地位和最终的生存受到运费周期的强烈影响,而运费周期又取决于船舶的需求和供应。历史证明,运费越高,造船厂获得的新船订单就越多。影响船东决策的大多数因素,特别是与下订单有关的因素,因此会扩大对造船厂运营和收益的影响。造船厂之间为了吸引更多的船东和获得更多的新订单或更高价值的订单而进行的竞争,导致了他们扩大设施,缩短交货日期,使他们的船舶设计更有吸引力,降低价格等。因此,观察市场波动并了解运费细分市场和造船细分市场的影响因素,对于造船商和船东来说,是一项伴随执行决策过程的重要职业。本文根据航运市场和全球造船业活动的最新数据,介绍了全球造船业的最新状况。通过对当前市场发展和行业潜力以及竞争对手之间竞争的分析,给出了近期前景。此外,本文还澄清了市场现状的影响因素,并结合现有信息,对其当前发展和未来前景做出了重要结论。
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引用次数: 1
期刊
Pomorstvo-Scientific Journal of Maritime Research
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