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Governance of MSMEs Tourism Based on Local Wisdom that is Competitive and Sustainable in Herbal Tourism Destinations Tawangmangu 基于地方智慧的中小微企业旅游业管理,在草药旅游目的地具有竞争力和可持续性 Tawangmangu
Pub Date : 2023-11-24 DOI: 10.46336/ijbesd.v4i4.520
Kristian Faskahariyanto, Irwan Christanto Edy, Suryo Adinugroho
This research aims to conduct in-depth research to find out the governance model of local wisdom-based MSMEs that are sustainably competitive, especially in facing the crisis period, after the Covid-19 pandemic. This research uses variables and a map of the relationship between variables on the impact of sustainable competitive tourist destinations on the welfare of tourism MSME actors. This research was conducted on MSME players in herbal tourism destinations, especially the Tawangmangu destination, Karanganyar Regency, Central Java Province, Indonesia. The approach used is a qualitative method. In collecting data using in-depth interviews, FGDs, observation, study of related documents, and surveys. The determination of the research sample uses purposive sampling technique which is adjusted to the criteria. It is expected that this research can find out the governance of MSMEs that are sustainably competitive in the midst of a crisis and find out the supporting and inhibiting factors for the governance of tourism MSMEs that are sustainably competitive in tourism destinations, as well as preparing tourism MSMEs towards a global market (Go International) that is sustainably competitive and has an impact on the welfare of MSME actors in Tawangmangu herbal tourism destinations.
本研究旨在进行深入研究,找出以地方智慧为基础的中小微企业具有可持续竞争力的治理模式,特别是在面临危机时期,即 Covid-19 大流行之后。本研究使用了可持续竞争力旅游目的地对旅游中小微企业参与者福利影响的变量和变量之间的关系图。本研究的对象是草药旅游目的地的中小微企业参与者,尤其是印度尼西亚中爪哇省 Karanganyar 地区的 Tawangmangu 旅游目的地。采用的是定性方法。在收集数据时,采用了深入访谈、小组讨论、观察、研究相关文件和调查等方法。在确定研究样本时,使用了根据标准进行调整的目的性抽样技术。预计本研究可以找出在危机中具有可持续竞争力的中小微企业的治理情况,并找出在旅游目的地具有可持续竞争力的旅游中小微企业治理的支持和抑制因素,同时为旅游中小微企业走向具有可持续竞争力的全球市场(走向国际)做好准备,并对塔旺芒古草药旅游目的地中小微企业参与者的福利产生影响。
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引用次数: 0
Strategy for Developing Dairy Farming for All-Business Cooperatives in Tandangsari, Sumedang Regency 苏美当地区 Tandangsari 全业务合作社发展奶牛场的战略
Pub Date : 2023-11-24 DOI: 10.46336/ijbesd.v4i4.524
Fitriana Dewi Sumaryana, Toufiq Agung Pratomo Sugito Putra, Abdul Hakim, Aina Athifa Rahmat
The livestock sector has proven itself to be a crisis-resistant sector. The Ministry of Agriculture stated that the total national milk demand in 2019 reached 4,332.88 thousand tons. One of the dairy cattle center areas that has developed and become the focus of the Sumedang Regency Government is Tanjungsari District. The breeders joined the Tandangsari KSU. The supply and demand for pure milk has fluctuated at KSU Tandangsari in the last five years. The problems in the dairy cattle business at KSU Tanjungsari are currently related to production factors as inputs in the development of a dairy cattle business including livestock seeds, feed availability, land as living space for livestock, livestock production facilities (procurement of equipment and maintenance of livestock production), labor (breeders), as well as the cost of production.The goal of preparing the RIP is to formulate alternative strategies for developing a dairy cattle business. By identifying strengths and weaknesses, as well as opportunities and threats based on internal and external factors that affect the dairy cattle business at KSU Tandangsari.The strategy for developing a dairy cattle business is the S-O (1) strategy. Development of cattle population to increase production, (2). Building a place (factory) for processing dairy products, W-O strategy (1). Build a cow nursery, (2). Establishing cooperation with third parties in producing processed HPT, strategy S-T (1). Increasing the quality and quantity of beef cattle, (2). Moving the location of the fresh milk business activity center (MCU), W-T strategy (1). The application of appropriate technology is increased by breeders, (2). Establish cooperation with financial institutions in capital facilities.
事实证明,畜牧业是一个能够抵御危机的行业。农业部表示,2019 年全国牛奶需求总量达到 433.288 万吨。丹戎萨里区是苏美当地区政府重点发展的奶牛中心区之一。饲养者加入了丹绒沙里 KSU。在过去的五年中,坦丹扎里 KSU 的纯牛奶供需起伏不定。丹绒沙里 KSU 的奶牛业务目前存在的问题与奶牛业务发展投入的生产要素有关,包括牲畜种子、饲料供应、作为牲畜生活空间的土地、牲畜生产设施(设备采购和牲畜生产维护)、劳动力(饲养员)以及生产成本。根据影响 KSU Tandangsari 奶牛业务的内部和外部因素,确定优势和劣势以及机遇和威胁。发展牛群以提高产量,(2).建设乳制品加工场所(工厂),W-O 战略 (1)。建立奶牛育苗场,(2)。与第三方合作生产加工 HPT,S-T 战略 (1)。提高肉牛的质量和数量,(2)。迁移鲜奶业务活动中心(MCU)的位置,W-T 战略 (1)。饲养者增加适当技术的应用,(2)。与金融机构建立资金设施合作。
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引用次数: 0
Investigating the Effect of Future Orientation on Saving Intention of Generation Z’s University Students in Vietnam’s Northern Region 未来导向对越南北部地区 Z 世代大学生储蓄意向的影响调查
Pub Date : 2023-11-24 DOI: 10.46336/ijbesd.v4i4.534
Hoai Linh Do, Thi Mai Phuong Vu, Van Giang Nguyen, Ngoc Minh Vu, Duc Trung Nguyen, Thanh Vinh Tran
Young people are often thought to have a lifestyle focusing on enjoyment, which is why issues related to saving among the youth, especially saving money, receive significant attention from society. This issue has been analyzed in some previous studies; however, there is a new factor that has not been explored in the context of Vietnam, which is future orientation. The purpose of this study is to find out the relationship between future orientation, attitude towards saving and saving intention of generation Z university students in Northern Vietnam. The research method used was the combination of qualitative and quantitative methods. The primary data was collected from 531 respondents who are currently studying at universities in Northern Vietnam and the data was analyzed by using SPSS and AMOS software. The structural equation modeling (SEM) method was used, and the results indicate that both future orientation and attitude towards saving have a positive impact on savings intention. Furthermore, the mediating role of attitude in the relationship between future orientation and saving intention was confirmed. Therefore, the results should be applied by governmental agencies, financial organizations and individuals, especially young people, to encourage saving intention, and furthermore, saving behavior.
人们通常认为年轻人的生活方式注重享受,因此,与年轻人储蓄有关的问题,尤其是存钱问题,受到了社会的高度关注。以往的一些研究已经对这一问题进行了分析,但在越南,还有一个新的因素尚未被探讨,那就是未来取向。本研究旨在了解越南北部 Z 世代大学生的未来取向、储蓄态度和储蓄意向之间的关系。采用的研究方法是定性与定量相结合的方法。本研究从 531 名目前在越南北部大学就读的受访者中收集了原始数据,并使用 SPSS 和 AMOS 软件对数据进行了分析。结果表明,未来取向和储蓄态度对储蓄意向有积极影响。此外,态度在未来取向与储蓄意愿之间的中介作用也得到了证实。因此,政府机构、金融组织和个人(尤其是年轻人)应将研究结果用于鼓励储蓄意向,并进一步鼓励储蓄行为。
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引用次数: 0
The Unique Strategy in Digital Cooperatives to Increase Benefit for Members 数字合作社增加成员利益的独特战略
Pub Date : 2023-11-24 DOI: 10.46336/ijbesd.v4i4.430
Sir Kalifatullah Ermaya, Husnah Nur Laela Ermaya, Shofwan Azhar, Iwan Mulyana
The focus of this research is to analyze the uniqueness of the strategy in the cooperative business to increase profits for its members. This research is qualitative and descriptive. This research was conducted on 10 healthy cooperatives that have used digital applications in their daily operations registered in department of cooperatives and SMEs. The purpose of cooperatives is to prosper members and provide benefits either directly or indirectly. Some of the cooperative business uniqueness, namely: open and voluntary membership, democratic management system and the distribution of residual income is carried out fairly according to the business services of each member.From the results of study, the obstacles that occured in the implementation of digital cooperatives were: low capital provided by members, the lack of technology understanding in human resources, weak soft and hard skills, the existence of strong competition with other businesses, low interest in young people towards cooperative business, the low quality of the cooperative business planning.Revitalization is urgently needed so that cooperatives do not get worse. The authors suggested that cooperatives needed to develop the right strategy in order to survive in the storm of economic competition. The governmenthad to provide financial assistance for human resource development and provide training for cooperative employees. In addition, it is necessary to revamp the digital business comprehension for young people as new generation so that they can focus more on developing cooperative businesses for giving nation economic contribution.
本研究的重点是分析合作社业务中为社员增加利润的战略的独特性。本研究为定性和描述性研究。研究对象是在合作社和中小企业部登记注册的 10 家在日常运营中使用数字应用的健康合作社。合作社的目的是繁荣成员,并直接或间接地提供利益。从研究结果来看,数字合作社实施过程中出现的障碍包括:社员提供的资金少、人力资源缺乏对技术的了解、软硬技能薄弱、与其他企业存在激烈竞争、年轻人对合作社业务兴趣不高、合作社业务规划质量低。作者认为,合作社需要制定正确的战略,才能在经济竞争的风暴中生存下来。政府必须为人力资源开发提供财政援助,并为合作社员工提供培训。此外,有必要为作为新一代的年轻人改造数字商业理解能力,使他们能够更加专注于发展合作社业务,为国家经济做出贡献。
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引用次数: 0
ANALYSIS THAT INFLUENCE BUSINESS PRODUCT DEVELOPMENT THROUGH PERFORMANCE FACTORS IN SMEs. 影响中小型企业产品开发的绩效因素分析。
Pub Date : 2023-11-24 DOI: 10.46336/ijbesd.v4i4.527
S. Suparjo
This research aims to determine how the competence of the human resources of small and medium entrepreneurs in Surabaya, Sidaorjo, and how their competencies affect their business performance partially or simultaneously. The research method used is descriptive exploratory. And competency variables are translated into four indicators: Knowledge, Skills, Ability, and Leadership. To answer research problems and test hypotheses, researchers used statistical analysis with SPSS software, especially correlation analysis, regression, F test, and t-test. Purposive sampling was utilized to choose the sample of respondents for this study, who were MSME respondents for leather items from Small and Medium Enterprises in Surabaya, Sidoarjo. The test results demonstrate that by enhancing the performance of MSME employees through leadership elements and their abilities, product creation may be made better.
本研究旨在确定泗水(Sidaorjo)中小型企业家的人力资源能力如何,以及他们的能力如何部分或同时影响其经营业绩。采用的研究方法是描述性探索。能力变量被转化为四个指标:知识、技能、能力和领导力。为了回答研究问题和检验假设,研究人员使用 SPSS 软件进行统计分析,特别是相关分析、回归分析、F 检验和 t 检验。本研究采用了有目的抽样法来选择受访者样本,这些受访者是来自泗水市 Sidoarjo 的中小微企业皮革制品的受访者。检验结果表明,通过领导力要素及其能力提高中小微企业员工的绩效,可以更好地创造产品。
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引用次数: 0
Correlation between Commitment and Organizational Performance 承诺与组织绩效之间的相关性
Pub Date : 2023-11-24 DOI: 10.46336/ijbesd.v4i4.466
Muhammad Dafiq, Asri Solihat
Organizations are basically social units that are intentionally formed and may be reformed by taking into account the effectiveness and efficiency of achieving a particular goal. In addition, the role of the workforce of a company is essential because it is the main driver in running a smooth business and the company's performance; hence, it is considered as one of the assets of the company that must be maintained by fulfilling its needs and desires. However, the recent phenomenon indicates that the organizational performance of the company is still low, and there are numerous employees that are lack of competitiveness and productivity in carrying out their duties. Due to this reason, the researchers are interested in analyzing the correlation between commitment and organizational performance. The researchers utilized a causal research design to empirically test the correlation between commitment and organizational performance. One of the factors that is perceived to affect the employee performance is the organizational capabilities. The primary data of the study were collected by administering the questionnaire to the employees who work in manufacturing and service companies. The questionnaire was spread through e-mail to 100 respondents, and of the 100 respondents, 34 returned the answers. The data were then analyzed by using SPSS 25 through which the t-value test of the simple linear regression was determined. The results indicated that the commitment has a positive and significant correlation with the organizational performance. Every time there is a strengthening of commitment, there will be an increase in the organizational performance. This study shares similar findings with the previous studies. The implications of this research can be applied managerially by manufacturing and service companies. This finding is what distinguishes the present study from the previous research in which the latter is only applied for the service sector.
组织基本上是有意形成的社会单位,可以通过考虑实现特定目标的效力和效率进行改革。此外,公司员工队伍的作用至关重要,因为他们是业务顺利运行和公司业绩的主要推动力;因此,他们被视为公司的资产之一,必须通过满足其需求和愿望来加以维护。然而,最近的现象表明,公司的组织绩效仍然很低,有许多员工在履行职责时缺乏竞争力和生产力。因此,研究人员有兴趣分析承诺与组织绩效之间的相关性。研究人员采用了因果研究设计来实证检验承诺与组织绩效之间的相关性。组织能力被认为是影响员工绩效的因素之一。研究的主要数据是通过向在制造和服务公司工作的员工发放调查问卷收集的。调查问卷通过电子邮件发给了 100 名受访者,其中 34 人交回了答案。然后使用 SPSS 25 对数据进行了分析,通过分析确定了简单线性回归的 t 值检验。结果表明,承诺与组织绩效呈显著正相关。每当承诺得到加强,组织绩效就会提高。本研究与之前的研究结果相似。本研究的意义可应用于制造业和服务业公司的管理。这一结论是本研究与以往研究的不同之处,因为以往研究仅适用于服务行业。
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引用次数: 0
Board Nationality and Educational Diversity and Organizational Performance: A Systematic Review of Literature 董事会国籍和教育多样性与组织绩效:文献系统回顾
Pub Date : 2023-11-24 DOI: 10.46336/ijbesd.v4i4.522
J. Odero, R. Egessa
Board diversity is an important aspect of corporate governance. This paper reviewed research on board nationality and educational diversity and organizational performance in both developed and developing contexts. Further, the paper identified research gaps that may have restricted generalization of the results. The study adopted a qualitative research approach where data was obtained from peer reviewed articles published during the 2010-2022 period. Based on the review most studies revealed that Board nationality and educational diversity influenced firm performance. This study highlights the importance of nationality and educational board diversity. It also offers insights to policy makers so that they can develop, implement and even improve on policies and regulations on board nationality and educational diversity as a way of strengthening board effectiveness thus resulting to organizational performance. The recommendation for firms is to consider nationality and educational diversity when appointing board members.
董事会多样性是公司治理的一个重要方面。本文回顾了发达国家和发展中国家关于董事会国籍和教育多样性以及组织绩效的研究。此外,本文还指出了可能限制研究结果普遍化的研究空白。本研究采用定性研究方法,从 2010-2022 年间发表的同行评审文章中获取数据。综述显示,大多数研究表明,董事会的国籍和教育多样性会影响公司业绩。本研究强调了董事会国籍和教育多样性的重要性。它还为政策制定者提供了见解,使他们能够制定、实施甚至改进有关董事会国籍和教育多样性的政策和法规,以此加强董事会的有效性,从而提高组织绩效。建议企业在任命董事会成员时考虑国籍和教育多样性。
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引用次数: 0
Applying Innovation Strategy and Its Effect on Competitive Advantage of Creative Industry: Spicy Culinary Subsector in Indonesia 创新战略的应用及其对创意产业竞争优势的影响:印度尼西亚的辣味烹饪分行业
Pub Date : 2023-11-24 DOI: 10.46336/ijbesd.v4i4.468
Nizar Alam Hamdani, Rima Tita Vita Rawita
The main issue of this study is the intense competition among business competitors both new business competitors and old business competitors which have controlled the Indonesian market. Besides, there has been an increasing number of SMEs that engage in culinary sector. However, many culinary sectors have still lack of quality. This study discusses the implementation of innovative strategies that affect the competitive advantage of creative industries in sub-sector of spicy culinary foods in Indonesia. Creative industry is an industry in which its main elements consist of creativity, expertise, and talents. These elements have greater potential in increasing the success by offering intellectual creation. The researchers used quantitative method. The samples of this study were 30 respondents as the business actors of SMES in spicy culinary food sub-sector in Indonesia. The technique of analyzing the data used was simple linear regression processing with SPSS version 25. Based on the result of the study, innovative strategies had positive and significant influence toward the competitive advantages. The results of this study support the previous studies that confirm if the business actors should have competitive advantage and have ability in creative and innovating thinking ability. This study proposes that SMES innovation strategy will greatly improve the performance and competitiveness of business. The further study is expected to observe other variables which are not studied in this study because it has been found 65% influence. However, this study has other practical benefits for the actors of SMEs in culinary sub-sector to improve the innovative strategies.
本研究的主要问题是企业竞争者之间的激烈竞争,包括控制印尼市场的新企业竞争者和老企业竞争者。此外,从事烹饪行业的中小企业数量不断增加。然而,许多烹饪行业仍然缺乏质量。本研究探讨了影响印尼辛辣烹饪食品子行业创意产业竞争优势的创新战略的实施情况。创意产业是一种以创意、专业知识和人才为主要要素的产业。这些要素通过提供智力创造,在提高成功率方面具有更大的潜力。研究人员采用了定量方法。本研究的样本为 30 名受访者,他们都是印尼辛辣烹饪食品子行业中小型企业的业务参与者。使用的数据分析技术是简单线性回归处理,SPSS 版本 25。研究结果表明,创新战略对竞争优势具有积极而显著的影响。本研究的结果支持了之前的研究,即确认企业行为者是否应具备竞争优势,以及是否应具备创造性和创新性思维能力。本研究提出,SMES 创新战略将大大提高企业的绩效和竞争力。预计进一步的研究将观察本研究中未研究的其他变量,因为本研究已发现 65% 的影响因素。不过,本研究对烹饪分行业的中小企业参与者改进创新战略也有其他实际益处。
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引用次数: 0
Social Investment Programme and Livelihood of the Vulnerable: A Focus on Nigeria Post COVID-19 Pandemic 社会投资计划与弱势群体的生计:聚焦 COVID-19 大流行后的尼日利亚
Pub Date : 2023-11-24 DOI: 10.46336/ijbesd.v4i4.474
Onyekachi Chibueze Onuoha, Nnamdi Ikemefuna Okafor
Introduction: In an effort curb the effect and the spread of the COVID-19 pandemic, several countries’ governments took firm decisions and actions to ensure that the pandemic was contained before vaccines were developed including the closure of sea, land, and airport borders, banning all gatherings, closure of schools, and all forms of gathering, social distancing as well as locking down their economies to restrict vehicular and human movement. Nigeria was one of the most affected African countries, the Government therefore adopted strategies to minimize the effect of the lockdown on the citizens which included the distribution of relief materials and the re-engineering of its social investment programme that was earlier established in 2016, targeting the vulnerable people including the youths, children, and women. However, lack of transparency, and accountability of the funds by the assigned government personnel have been highly reported. Therefore, this research aimed at carrying out an in-depth investigation and evaluation of the social investment programmes on the livelihood of the vulnerable in Nigeria.Methodology: The descriptive survey method was adopted as the research design for the study. The primary data from strategic community leaders who are privy to information on all financial and material support provided to any member of their communities were generated. Seventy-nine (79) communities were studied across all six geopolitical zones in the country using a structured questionnaire. The data generated were analysed using simple percentages, mean, and standard deviation.Results: The results for N-power programme, conditional cash transfer (CCT) programme, government enterprise and empowerment programme (GEEP), the home-grown-school feeding programme (HGFP) were established. The obtained results in general demonstrated a low and a moderate impact or effect of the government social programmes on the livelihood of the targeted Nigerians (vulnerable). This was evident enough across all the results discussed below with a low mean value which is a clear indication of the misappropriation, little or no transparency, dishonesty and corruption involved by the assigned government agencies or officials to carry out these tasks.
导言:为了遏制 COVID-19 大流行病的影响和传播,一些国家的政府采取了坚定的决定和行动,以确保在疫苗研制成功之前控制住这一流行病,包括关闭海上、陆地和机场边界,禁止一切集会,关闭学校和一切形式的集会,拉开社会距离,以及封锁经济,限制车辆和人员流动。尼日利亚是受影响最严重的非洲国家之一,因此政府采取了各种战略,以最大限度地减少封锁对公民的影响,其中包括分发救济物资和重新设计早先于 2016 年制定的社会投资计划,该计划以包括青年、儿童和妇女在内的弱势群体为目标。然而,关于指定的政府人员缺乏透明度和资金问责制的报道很多。因此,本研究旨在对尼日利亚弱势群体生计社会投资计划进行深入调查和评估:研究设计采用了描述性调查法。研究人员从战略社区领导人那里获得了主要数据,这些领导人掌握着向其社区任何成员提供的所有财政和物质支持的信息。使用结构化问卷对全国所有六个地缘政治区的 79 个社区进行了研究。采用简单的百分比、平均值和标准差对所产生的数据进行了分析:结果:N-power 计划、有条件现金转移计划(CCT)、政府企业和赋权计划(GEEP)、自制学校供餐计划(HGFP)的结果已经确定。总体结果显示,政府社会计划对目标尼日利亚人(弱势群体)生计的影响或效果较小。这一点在下文讨论的所有结果中都很明显,平均值较低,这清楚地表明负责执行这些任务的政府机构或官员存在挪用、缺乏透明度、不诚实和腐败等问题。
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引用次数: 0
Strategy For Strengthening MSMEs Capabilities : Implementation Of Digital Marketing As A Means Of Promotion And Commercialization Of Business Products In The Kencana Village Of Bogor City 加强中小微企业能力的战略 :在茂物市肯卡纳村实施数字营销作为商业产品推广和商业化的一种手段
Pub Date : 2023-11-24 DOI: 10.46336/ijbesd.v4i4.537
Meliani Nurhasanah, Sarah Ameliasari, Ade Irpan Iskandar, Fredi Andria
Kencana Village has a lot of potential from the products produced by its people. Micro, Small and Medium Enterprises (MSMEs) in this area still market their products conventionally and have not marketed them through digital marketing. Even though digital marketing can really help MSMEs in the progress of their business. The large number of users of social media, e-commerce, Google and websites can be used as an opportunity for entrepreneurs to market the products they want. Activity objectives: increase the understanding and ability of the Kencana Village community regarding digitalization of MSMEs products, provide training regarding the use of digital media as a means of product promotion and commercialization, create an MSMEs website portal, and provide solutions related to problems experienced by local business actors in conducting sales and business promotions through digital media. The methods used are training and mentoring, media content creation practices, then data processing methods are also used through cobweb analysis and the Customer Satisfaction Index (CSI). The results of the spider analysis show that each competency parameter produces an average value of 4.76, indicating that all of them fall into the strongly agree category, as well as having a significant impact in increasing the knowledge and understanding of the participants. Meanwhile, research results regarding the level of satisfaction using the CSI method were found to be 89%, which shows that the public is satisfied with the training services provided. Results achieved: a) Increased understanding regarding digital marketing concepts and media that can be used to market MSME products, b) Increased skills related to creating product promotional content for social media and e-commerce, c) Creation of an MSME website which will be managed by the local MSME actors as a means of product promotion and commercialization, d) Motivation to implement digital marketing in Kencana Village, Bogor City.
肯卡纳村村民生产的产品潜力巨大。该地区的微型和中小型企业(MSMEs)仍在以传统方式销售产品,没有通过数字营销进行销售。尽管数字营销确实能帮助中小微企业促进业务发展。社交媒体、电子商务、谷歌和网站的大量用户可以成为企业家营销他们想要的产品的机会。活动目标:提高肯卡纳村社区对中小微企业产品数字化的了解和能力,提供有关使用数字媒体作为产品推广和商业化手段的培训,创建中小微企业网站门户,并为当地企业行为者在通过数字媒体进行销售和业务推广时遇到的问题提供解决方案。使用的方法包括培训和指导、媒体内容创建实践,然后还通过蜘蛛网分析和客户满意度指数(CSI)使用了数据处理方法。蛛网分析的结果显示,每个能力参数的平均值为 4.76,表明所有能力参数都属于非常同意的范畴,并且对提高参与者的知识和理解能力有显著影响。同时,关于使用 CSI 方法的满意度的研究结果为 89%,这表明公众对所提供的培训服务感到满意。取得的成果:a) 提高了对数字营销概念和可用于营销中小微企业产品的媒体的了解;b) 提高了为社交媒体和电子商务创建产品宣传内容的相关技能;c) 创建了一个中小微企业网站,该网站将由当地中小微企业参与者管理,作为产品推广和商业化的一种手段;d) 激发了在茂物市肯卡纳村实施数字营销的动力。
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引用次数: 0
期刊
International Journal of Business, Economics, and Social Development
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