Skincare is an industry that’s being warmly discussed for its development. The emergence of many local skincare brands has begun to color competition in beauty industry. In expanding market and introducing its products to potential customers, company carries out promotional activities, that’s advertising on YouTube. Purpose of this study was to find out the application of Youtube advertisements to local skincare products by reviewing the delivery of messages by MS Glow, Scarlett and Somethinc. Research method used is qualitative approach with descriptive research. In addition, content analysis was also carried out by reviewing message delivery, visuals displayed, and reactions/reviews from consumers who were carried out through Youtube Ads. Local skincare brands such as MS Glow, Scarlett, and Somethinc have their own characteristics in conveying their messages and visual concepts that are displayed through their Youtube Ads. Ms. Glow by conveying soft sell that leads to consumer feelings and visual concept of comedy, Scarlett uses soft sell and fresh and colorfull visuals, while Somethinc uses hard sell by directing the invitation to buy her product and white visuals depicting the coolness. Youtube Ads as implementation of business communication will convey all information that company wants to convey to its consumers.
{"title":"YOUTUBE ADVERTISEMENT SEBAGAI IMPLEMENTASI KOMUNIKASI BISNIS PADA PRODUK SKINCARE LOKAL","authors":"Sabila Nurul Fauziah, Cecep Syafa’atul Barkah, Lina Aulina, Iwan Sukoco","doi":"10.9744/scriptura.12.2.82-91","DOIUrl":"https://doi.org/10.9744/scriptura.12.2.82-91","url":null,"abstract":"Skincare is an industry that’s being warmly discussed for its development. The emergence of many local skincare brands has begun to color competition in beauty industry. In expanding market and introducing its products to potential customers, company carries out promotional activities, that’s advertising on YouTube. Purpose of this study was to find out the application of Youtube advertisements to local skincare products by reviewing the delivery of messages by MS Glow, Scarlett and Somethinc. Research method used is qualitative approach with descriptive research. In addition, content analysis was also carried out by reviewing message delivery, visuals displayed, and reactions/reviews from consumers who were carried out through Youtube Ads. Local skincare brands such as MS Glow, Scarlett, and Somethinc have their own characteristics in conveying their messages and visual concepts that are displayed through their Youtube Ads. Ms. Glow by conveying soft sell that leads to consumer feelings and visual concept of comedy, Scarlett uses soft sell and fresh and colorfull visuals, while Somethinc uses hard sell by directing the invitation to buy her product and white visuals depicting the coolness. Youtube Ads as implementation of business communication will convey all information that company wants to convey to its consumers.","PeriodicalId":44409,"journal":{"name":"Scriptura-International Journal of Bible Religion and Theology in Southern Africa","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2023-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86356969","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-10DOI: 10.9744/scriptura.12.2.92-99
Monica Catellya, F. Ayuningtyas, D. Hapsari
Currently, Tinder is in great demand because it is proven by the presence of several couples who have made it to the stage of marriage. Factors of tension, anxiety, anxiety, shyness to an unattractive appearance make a person reluctant to do self-disclosure when having a face-to-face relationship. This research aims to find out how the motives, experiences, and meaning of self disclosure of mate seekers in finding a life partner through the Tinder application. This research uses a qualitative method with phenomenological approach. The theory in this research was the self-disclosure theory. Data collection techniques in this research were observation, and interviews. This research succeeded in revealing the motives of the informants to open themselves with their Tinder partners, namely to know more deeply and adapt to their Tinder partners. The experience of self-disclosure with a Tinder partner resulted in a positive and enjoyable experience because they could get to know their Tinder partner better. Interpreting self-disclosure as life as it is without lying to each other and a bridge between two different heads
{"title":"KETERBUKAAN DIRI (SELF DISCLOSURE) PENCARI JODOH DALAM MENEMUKAN PASANGAN HIDUP MELALUI APLIKASI KENCAN DARING TINDER","authors":"Monica Catellya, F. Ayuningtyas, D. Hapsari","doi":"10.9744/scriptura.12.2.92-99","DOIUrl":"https://doi.org/10.9744/scriptura.12.2.92-99","url":null,"abstract":"Currently, Tinder is in great demand because it is proven by the presence of several couples who have made it to the stage of marriage. Factors of tension, anxiety, anxiety, shyness to an unattractive appearance make a person reluctant to do self-disclosure when having a face-to-face relationship. This research aims to find out how the motives, experiences, and meaning of self disclosure of mate seekers in finding a life partner through the Tinder application. This research uses a qualitative method with phenomenological approach. The theory in this research was the self-disclosure theory. Data collection techniques in this research were observation, and interviews. This research succeeded in revealing the motives of the informants to open themselves with their Tinder partners, namely to know more deeply and adapt to their Tinder partners. The experience of self-disclosure with a Tinder partner resulted in a positive and enjoyable experience because they could get to know their Tinder partner better. Interpreting self-disclosure as life as it is without lying to each other and a bridge between two different heads","PeriodicalId":44409,"journal":{"name":"Scriptura-International Journal of Bible Religion and Theology in Southern Africa","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2023-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81225608","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-10DOI: 10.9744/scriptura.12.2.72-81
Dyaloka Puspita Ningrum
Various campaigns for the rise of the tourism sector are intensified almost every time, including at the Thousand Stones Songgo Langit tourist attraction, Yogyakarta. By using destination branding theory, this research aims to explore the ins and outs of what has been done, is being done or will be done by the tour operator to further strengthen the brand and quality of the destinations offered. The communication aspect is no less important as a focus for measuring the achievement of the concept of sustainable tourism in the current era because it has a significant impact on current and future conditions. Especially in the midst of serious competition that organizers must face, so that in this case, activities related to promotion, publication and branding of a tourist destination must be packaged in such a way. By using descriptive qualitative method, the results of the study show that there is a unique brand that is indirectly successfully created by visitors at that location. However, various marketing strategies and tactics that have been carried out previously still need to be improved again. The sustainable tourism development program with all its benefits really balances the ecosystem. So that in the future, more cooperative cooperation from all levels of stakeholders is needed.
{"title":"KOMUNIKASI DAN OPTIMALISASI BRANDING PARIWISATA BERKELANJUTAN DI SERIBU BATU SONGGO LANGIT YOGYAKARTA","authors":"Dyaloka Puspita Ningrum","doi":"10.9744/scriptura.12.2.72-81","DOIUrl":"https://doi.org/10.9744/scriptura.12.2.72-81","url":null,"abstract":"Various campaigns for the rise of the tourism sector are intensified almost every time, including at the Thousand Stones Songgo Langit tourist attraction, Yogyakarta. By using destination branding theory, this research aims to explore the ins and outs of what has been done, is being done or will be done by the tour operator to further strengthen the brand and quality of the destinations offered. The communication aspect is no less important as a focus for measuring the achievement of the concept of sustainable tourism in the current era because it has a significant impact on current and future conditions. Especially in the midst of serious competition that organizers must face, so that in this case, activities related to promotion, publication and branding of a tourist destination must be packaged in such a way. By using descriptive qualitative method, the results of the study show that there is a unique brand that is indirectly successfully created by visitors at that location. However, various marketing strategies and tactics that have been carried out previously still need to be improved again. The sustainable tourism development program with all its benefits really balances the ecosystem. So that in the future, more cooperative cooperation from all levels of stakeholders is needed.","PeriodicalId":44409,"journal":{"name":"Scriptura-International Journal of Bible Religion and Theology in Southern Africa","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2023-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82124685","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-10DOI: 10.9744/scriptura.12.2.100-112
Nadya Febiola, Agusly Irawan Aritorang, Daniel Budiana
Patriarchy in Indonesia is still strong, as can be seen from high cases violence against women. Patriarchy occurs from the presence of gender differences. This research is made to discover how patriarchy is represented in the movie ‘Yuni’. ‘Yuni’ is a movie with the setting taken in Serang, West Java, produced by FourColor Films. The movie ‘Yuni’ reveals the practice of patriarchy in everyday life in Indonesia. The type of research used is descriptive qualitative, using a semiotic analysis method by Roland Barthes with scenes from ‘Yuni’ film as the subject of research and analyzed representation of patriarchy in the film ‘Yuni’ as the object of research. The research results in showing that patriarchy is implemented through religion and culture, and that the cause of patriarchy is materialism. Furthermore, 5 aspects such as patriarchy controls women's sexuality, patriarchy limits women's education, patriarchy limits women's job in the domestic sphere, patriarchy encourages early marriage and patriarchy limits women's movement and rights.
{"title":"REPRESENTASI PATRIARKI DALAM FILM “YUNI”","authors":"Nadya Febiola, Agusly Irawan Aritorang, Daniel Budiana","doi":"10.9744/scriptura.12.2.100-112","DOIUrl":"https://doi.org/10.9744/scriptura.12.2.100-112","url":null,"abstract":"Patriarchy in Indonesia is still strong, as can be seen from high cases violence against women. Patriarchy occurs from the presence of gender differences. This research is made to discover how patriarchy is represented in the movie ‘Yuni’. ‘Yuni’ is a movie with the setting taken in Serang, West Java, produced by FourColor Films. The movie ‘Yuni’ reveals the practice of patriarchy in everyday life in Indonesia. The type of research used is descriptive qualitative, using a semiotic analysis method by Roland Barthes with scenes from ‘Yuni’ film as the subject of research and analyzed representation of patriarchy in the film ‘Yuni’ as the object of research. The research results in showing that patriarchy is implemented through religion and culture, and that the cause of patriarchy is materialism. Furthermore, 5 aspects such as patriarchy controls women's sexuality, patriarchy limits women's education, patriarchy limits women's job in the domestic sphere, patriarchy encourages early marriage and patriarchy limits women's movement and rights.","PeriodicalId":44409,"journal":{"name":"Scriptura-International Journal of Bible Religion and Theology in Southern Africa","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2023-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84551494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Amid the COVID-19 and HIV and AIDS crises, elderly people have been identified as the most affected and at-risk population group. This paper uses existing studies and research from different disciplines to explore the socio-economic impact of these multiple pandemics among the elderly in Botswana. We propose an elderly-inclined Holistic Pastoral Care intervention in surviving multiple pandemics. The intervention incorporates the inclusion of older people on pandemic outbreaks emergency task forces or other inter-agency platforms and coordination mechanisms at the national level. The paper further calls for deliberate and intentional socio-economic equality and attention for the greatest benefit of the elderly people. In conclusion, the paper recommends to all stakeholders, sustainable, socio-economic, Inclusive Holistic Pastoral Care in favour and targeting the elderly for long-term survival of these Multiple Pandemics of COVID-19 and HIV and AIDS. Keywords: COVID-19, HIV and AIDS, The Elderly, Socio-Economic Impact, Holistic Pastoral Approach
{"title":"Surviving Multiple Pandemics. Socio-Economic Impact of COVID-19 among the Elderly in Botswana: A Call for a Holistic Pastoral Approach","authors":"Tshenolo Madigele, Ronald Tshelametse","doi":"10.7833/122-1-2118","DOIUrl":"https://doi.org/10.7833/122-1-2118","url":null,"abstract":"Amid the COVID-19 and HIV and AIDS crises, elderly people have been identified as the most affected and at-risk population group. This paper uses existing studies and research from different disciplines to explore the socio-economic impact of these multiple pandemics among the elderly in Botswana. We propose an elderly-inclined Holistic Pastoral Care intervention in surviving multiple pandemics. The intervention incorporates the inclusion of older people on pandemic outbreaks emergency task forces or other inter-agency platforms and coordination mechanisms at the national level. The paper further calls for deliberate and intentional socio-economic equality and attention for the greatest benefit of the elderly people. In conclusion, the paper recommends to all stakeholders, sustainable, socio-economic, Inclusive Holistic Pastoral Care in favour and targeting the elderly for long-term survival of these Multiple Pandemics of COVID-19 and HIV and AIDS. Keywords: COVID-19, HIV and AIDS, The Elderly, Socio-Economic Impact, Holistic Pastoral Approach","PeriodicalId":44409,"journal":{"name":"Scriptura-International Journal of Bible Religion and Theology in Southern Africa","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136258883","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.22259/2637-5907.0501002
Nobre José Aguiar, Rufino Chaybom Anttone
{"title":"The Concept of Beauty in Saint Augustine","authors":"Nobre José Aguiar, Rufino Chaybom Anttone","doi":"10.22259/2637-5907.0501002","DOIUrl":"https://doi.org/10.22259/2637-5907.0501002","url":null,"abstract":"","PeriodicalId":44409,"journal":{"name":"Scriptura-International Journal of Bible Religion and Theology in Southern Africa","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80526760","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.22259/2637-5907.0501003
Thomas E Reynolds
{"title":"Toward a Theology of Care and Disability: Some Preliminary Considerations","authors":"Thomas E Reynolds","doi":"10.22259/2637-5907.0501003","DOIUrl":"https://doi.org/10.22259/2637-5907.0501003","url":null,"abstract":"","PeriodicalId":44409,"journal":{"name":"Scriptura-International Journal of Bible Religion and Theology in Southern Africa","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81573985","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper examines the current situation of land possession in the South African socio-political space. Land possession in South Africa is an emotive issue that receives different political responses based on historical constitutional land laws and declarations, such as the Freedom Charter of 1954. African views on land are elaborated, together with South African current political debates regarding land. Negative politics of the land leave the dispossessed humiliated, experiencing feelings of indignity and insentience. Being robbed of the land is humiliating, but the dialogue about regaining it should occur in the spirit of eschatological hope with one goal in mind: inheriting the land. The paper further elaborates a theology of the land and extensively explains its historical and biblical evolvement from the Abrahamic era to the period of exile. In the midst of tensions between colonial views of land and cultural clashes, eschatological hope is the route to take. Citizens are to be granted the rights and promises that lead to eschatological peace, which creates coexistence where life is fully experienced. Eschatological hope should not be read as opium with a calming effect or a soothing balm for people to endure injustice. It should be a message of hope for the restoration of quality of untrammelled joy on the fruitfulness of the land. All this is achievable through dialogue by and with all stakeholders regarding land issues. The contribution made by this article is the acknowledgement of the imbalances regarding the land issue, and it attempts to bring forth a theological understanding of land and how to apply it in the current South Africa.
{"title":"Theology of Land: Reflections and Dialogue from a South African Socio-Political Perspective","authors":"K. T. Resane","doi":"10.7833/122-1-2094","DOIUrl":"https://doi.org/10.7833/122-1-2094","url":null,"abstract":"This paper examines the current situation of land possession in the South African socio-political space. Land possession in South Africa is an emotive issue that receives different political responses based on historical constitutional land laws and declarations, such as the Freedom Charter of 1954. African views on land are elaborated, together with South African current political debates regarding land. Negative politics of the land leave the dispossessed humiliated, experiencing feelings of indignity and insentience. Being robbed of the land is humiliating, but the dialogue about regaining it should occur in the spirit of eschatological hope with one goal in mind: inheriting the land. The paper further elaborates a theology of the land and extensively explains its historical and biblical evolvement from the Abrahamic era to the period of exile. In the midst of tensions between colonial views of land and cultural clashes, eschatological hope is the route to take. Citizens are to be granted the rights and promises that lead to eschatological peace, which creates coexistence where life is fully experienced. Eschatological hope should not be read as opium with a calming effect or a soothing balm for people to endure injustice. It should be a message of hope for the restoration of quality of untrammelled joy on the fruitfulness of the land. All this is achievable through dialogue by and with all stakeholders regarding land issues. The contribution made by this article is the acknowledgement of the imbalances regarding the land issue, and it attempts to bring forth a theological understanding of land and how to apply it in the current South Africa.","PeriodicalId":44409,"journal":{"name":"Scriptura-International Journal of Bible Religion and Theology in Southern Africa","volume":null,"pages":null},"PeriodicalIF":0.2,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78755445","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
his article is an analysis of 1 Timothy 2:11–15 and its implication for HIV/AIDS as a gendered epidemic in Zimbabwe. The aim of this study is to examine the role of this text in perpetuating attitudes that precipitate susceptibility of women to HIV/AIDS infection. It employs a desk research method and African feminist framework as lenses to examine the text for its applicability in the African context. The study comes to three conclusions. First, if the behaviour prescribed for women in the text under examination is applied in today’s context, it exposes women to HIV infections. Second, the Bible and some of the Zimbabwean cultures collude in the subjugation and manipulation of women. Third, there is a need to liberate both the biblical text and the receiving culture in an effort to protect women from vulnerability to sexually transmitted infections, including susceptibility to HIV infection. The article concludes by asserting that, though 1 Timothy 2:11–15 is often categorised as a “text of terror”, it can be an asset in curbing HIV/AIDS in men as well as women if it is read and interpreted in a liberating way – a gender-sensitive and HIV/AIDS-aware reading and interpretation. Keywords: Emancipation, Gendered Epidemic, Gender-sensitive, HIV/AIDS Pandemic, Vulnerability
{"title":"A Theological Analysis of 1 Timothy 2:11–15 and its Implications for HIV/AIDS as a Gendered Epidemic in Zimbabwe","authors":"Peter Masvotore, Annamore Zimunya","doi":"10.7833/122-1-2105","DOIUrl":"https://doi.org/10.7833/122-1-2105","url":null,"abstract":"his article is an analysis of 1 Timothy 2:11–15 and its implication for HIV/AIDS as a gendered epidemic in Zimbabwe. The aim of this study is to examine the role of this text in perpetuating attitudes that precipitate susceptibility of women to HIV/AIDS infection. It employs a desk research method and African feminist framework as lenses to examine the text for its applicability in the African context. The study comes to three conclusions. First, if the behaviour prescribed for women in the text under examination is applied in today’s context, it exposes women to HIV infections. Second, the Bible and some of the Zimbabwean cultures collude in the subjugation and manipulation of women. Third, there is a need to liberate both the biblical text and the receiving culture in an effort to protect women from vulnerability to sexually transmitted infections, including susceptibility to HIV infection. The article concludes by asserting that, though 1 Timothy 2:11–15 is often categorised as a “text of terror”, it can be an asset in curbing HIV/AIDS in men as well as women if it is read and interpreted in a liberating way – a gender-sensitive and HIV/AIDS-aware reading and interpretation. Keywords: Emancipation, Gendered Epidemic, Gender-sensitive, HIV/AIDS Pandemic, Vulnerability","PeriodicalId":44409,"journal":{"name":"Scriptura-International Journal of Bible Religion and Theology in Southern Africa","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136258896","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The primary objective of this article is to formulate a Pentecostal psychotheology centered on achieving triumph in everyday life within the context of the postcolonial eternal day. To accomplish this, the article employs metaphorical analysis as a tool to scrutinize the content of God’s Victory Prayer, a prayer that is recited daily by the congregation of the Bethel City Church International (BCCI) located in Ndola, Zambia. This particular approach facilitates a critical discourse that amalgamates positive psychology and theology from a realist vantage point. The intent is not to establish the efficacy of the daily prayer, but rather to delve into the intricacies of constructing a potential Pentecostal psychotheology by focusing on the therapeutic aspects embedded in BCCI's proclamations of healing (catharsis). The analysis how God's Victory Prayer can serve as a tool for BCCI's members to consciously confront the challenges posed by the postcolonial eternal day. Furthermore, the prayer assists them in approaching these challenges with agency and realism, thereby enabling them to effectively perceive meaningful strategies and seize the latent possibilities inherent in each day. Keywords: Zambia, The postcolonial eternal day, Pentecostal psychotheology, Bethel City Church International (BCCI), God’s Victory Prayer, Postcolonial trauma
{"title":"The Postcolonial Eternal Day: A Pentecostal Psychotheology of Everyday God’s Victory","authors":"Chammah Judex Kaunda","doi":"10.7833/122-1-2126","DOIUrl":"https://doi.org/10.7833/122-1-2126","url":null,"abstract":"The primary objective of this article is to formulate a Pentecostal psychotheology centered on achieving triumph in everyday life within the context of the postcolonial eternal day. To accomplish this, the article employs metaphorical analysis as a tool to scrutinize the content of God’s Victory Prayer, a prayer that is recited daily by the congregation of the Bethel City Church International (BCCI) located in Ndola, Zambia. This particular approach facilitates a critical discourse that amalgamates positive psychology and theology from a realist vantage point. The intent is not to establish the efficacy of the daily prayer, but rather to delve into the intricacies of constructing a potential Pentecostal psychotheology by focusing on the therapeutic aspects embedded in BCCI's proclamations of healing (catharsis). The analysis how God's Victory Prayer can serve as a tool for BCCI's members to consciously confront the challenges posed by the postcolonial eternal day. Furthermore, the prayer assists them in approaching these challenges with agency and realism, thereby enabling them to effectively perceive meaningful strategies and seize the latent possibilities inherent in each day. Keywords: Zambia, The postcolonial eternal day, Pentecostal psychotheology, Bethel City Church International (BCCI), God’s Victory Prayer, Postcolonial trauma","PeriodicalId":44409,"journal":{"name":"Scriptura-International Journal of Bible Religion and Theology in Southern Africa","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136258887","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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