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Open Linked Statistical Data (OLSD): prospects and issues 开放关联统计数据(OLSD):前景和问题
IF 4.1 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2017-11-13 DOI: 10.1108/BL-04-2017-0006
Stuti Saxena
Purpose With the progressive trends in Open Data, this paper aims to underscore the significance of Open Linked Statistical Data (OLSD) and identifies the trajectory of development of OLSD besides underlining the prospects and challenges underlying OLSD. Design/methodology/approach Being exploratory in nature, this viewpoint seeks to present a trajectory of OLSD which seeks to emphasize upon the futuristic trend in the development of OLSD. Findings Eight stages have been identified in the OLSD trajectory. The opening of more and more data results in new possibilities for combining data and gaining new insights. In the future, data will automatically be opened and streamed and could be used in using OLSD algorithms. Algorithms will mention the shortcomings and limitations of data and help to interpret the data in such a way that the user is in the driver’s seat. Research limitations/implications While the paper follows an exploratory approach, there are a couple of implications for the practitioners and academicians. For instance, government may become more accountable with the adoption of advanced OLSD algorithms. Further research on OLSD may be required in appreciating the impact of OLSD in different settings, and this would be helpful in providing novel insights to the concerned stakeholders. Originality/value While Big and Open Linked Data (BOLD) has gained prominence in academic research, the focus on OLSD has remained scanty. This paper seeks to underline the futuristic trends in OLSD.
随着开放数据的不断发展,本文旨在强调开放关联统计数据(OLSD)的重要性,并确定OLSD的发展轨迹,同时强调OLSD的前景和挑战。设计/方法/方法这一观点本质上是探索性的,旨在呈现OLSD的发展轨迹,强调OLSD发展的未来趋势。研究结果:在OLSD的发展过程中,已经确定了8个阶段。越来越多的数据的开放为数据组合和获得新的见解提供了新的可能性。未来,数据将自动打开和流化,并可用于使用OLSD算法。算法将提到数据的缺点和局限性,并帮助以用户坐在驾驶员座位上的方式解释数据。虽然本文采用探索性方法,但对从业者和学者有一些启示。例如,采用先进的OLSD算法,政府可能会变得更负责任。在不同的环境下,需要进一步的研究,以了解可持续发展战略的影响,这将有助于为有关的利益相关者提供新的见解。虽然大数据和开放关联数据(BOLD)在学术研究中获得了突出的地位,但对OLSD的关注仍然很少。本文旨在强调OLSD的未来趋势。
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引用次数: 1
The value and significance of corporate community relations: an Italian SME perspective 企业社区关系的价值与意义:一个意大利中小企业的视角
IF 4.1 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2017-11-13 DOI: 10.1108/BL-08-2017-0019
M. Palazzo, Pantea Foroudi, Alfonso Siano, P. Kitchen
Purpose The purpose of this paper is to investigate the link between community of place and small- and medium-sized enterprises (SMEs) in Lombard industrial districts in Italy. Design/methodology/approach A brief literature review of international authors from the stakeholder approach and Corporate Community Relations (CCRs) field is presented. This paper refers to a survey of Lombard industrial districts conducted by ALTIS. The data were collected via a telephone survey from 834 firms. Findings The main finding is that managing CCRs is of major importance for company success. The results of the survey show that there are some tools and actions that Italian industrial district SMEs use to interact with their particular communities of place to develop effective and coherent relationships with their stakeholder groups. Moreover, although the survey shows that though SMEs do implement different CCR activities, they are not able to communicate these effectively through systematic communication strategies. However, the narrow sample includes only a sample of some Lombard districts. Nonetheless, the findings indicate that effective CCR seems to confer competitive advantage based on stakeholder responses and rewards sought. Research limitations/implications The framework could assist in supporting CCR developments between industrial districts as various players would know how to improve CCR activities. One further suggestion is that University and Research Centers could have a role to play in creating and communicating codified knowledge concerning community relations in industrial districts, while other public players still have to develop specific tasks in improving infrastructures. Originality/value This study is in line with the main focus of CCR, which is in striving to meet stakeholder and societal needs. However, industrial district SMEs have to learn how to communicate their CCR activities from the examples set by large Italian companies. The paper links the notion of CCR with tools and actions to develop meaningful relationships with both community of place and interest. Moreover, considering the survey results, a new framework for local player roles is proposed.
本文的目的是调查意大利伦巴第工业区的地方社区与中小企业(SMEs)之间的联系。设计/方法/方法简要回顾了利益相关者方法和企业社区关系(CCRs)领域的国际作者。本文引用了ALTIS对伦巴第工业区的调查。这些数据是通过对834家公司的电话调查收集的。主要的发现是管理ccr对公司的成功至关重要。调查结果显示,意大利工业区中小企业使用一些工具和行动与特定社区进行互动,以与利益相关者群体建立有效和一致的关系。此外,尽管调查显示,虽然中小企业确实实施了不同的CCR活动,但他们无法通过系统的传播策略有效地传播这些活动。然而,这个狭窄的样本只包括一些伦巴第地区的样本。尽管如此,研究结果表明,基于利益相关者的反应和所寻求的回报,有效的CCR似乎赋予了竞争优势。研究局限/影响该架构可协助支持工业区之间的社区责任发展,因为不同的参与者会知道如何改善社区责任活动。一个进一步的建议是,大学和研究中心可以在创造和交流关于工业区社区关系的成文知识方面发挥作用,而其他公共参与者仍然必须在改善基础设施方面制定具体任务。本研究符合企业社会责任的主要焦点,即努力满足利益相关者和社会需求。然而,工业区的中小企业必须学习如何从意大利大公司的例子中交流他们的CCR活动。本文将CCR的概念与工具和行动联系起来,以发展与地点和兴趣社区的有意义的关系。此外,结合调查结果,提出了一个新的地方参与者角色框架。
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引用次数: 7
Rethinking Bernstein Communication Wheel: A Re-visitation of a Communication Tool 伯恩斯坦传播轮:对传播工具的重新审视
IF 4.1 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2017-11-13 DOI: 10.1108/BL-08-2017-0018
Alfonso Siano, M. Palazzo, Pantea Foroudi, A. Vollero
Purpose The aim of this conceptual paper is to review Bernstein’s communication wheel to make it a tool that can be used in the selection of a corporate communication mix. Design/methodology/approach A critical analysis of Bernstein’s communication wheel shows it to be a checklist, a starting point in the examination of corporate communication mix, but it is not as such of great help to the decision maker. Findings The findings of reviewing literature highlight that the principle of a clear distinction between strategic decisions and operational decisions is applicable also in the field of corporate communication. For each stakeholder relationship, the authors’ framework suggests typical combinations of activities and means to be used. These combinations are useful to experiment with expert systems which are functional to the choices of corporate communication mix. Practical implications The analysis of communication gaps gives directions for formulating strategic decisions. In this framework, tactical decisions concern the components of the communication mix architecture (or communication chain): activities, means and vehicles of communication. On the contrary, Bernstein’s communication wheel includes only generic channels (or media) and gives no indications as to the architecture of the communication mix. Originality/value This study illustrates the hierarchy of decisions relating to corporate communication mix, the communication wheel could also be useful in communication planning. If this assumption is held to be true it then becomes possible to lay out a framework for a progressive decision-making path that means making sequential choices (first strategic, then tactical). In the stakeholder approach, the aim of strategic decisions is to choose the stakeholder groups on which a firm has to focus its corporate communication activities.
这篇概念性论文的目的是回顾伯恩斯坦的传播轮,使其成为一个可以用于选择企业传播组合的工具。对伯恩斯坦传播轮的批判性分析表明,它是一个检查清单,是检查企业传播组合的起点,但它对决策者的帮助并不大。回顾文献的发现强调,明确区分战略决策和经营决策的原则也适用于企业传播领域。对于每一个利益相关者关系,作者的框架建议了典型的活动组合和使用的手段。这些组合对于专家系统的实验是有用的,专家系统对企业通信组合的选择是有用的。对沟通差距的分析为制定战略决策提供了指导。在这个框架中,战术决策涉及通信混合体系结构(或通信链)的组成部分:通信的活动、手段和载体。相反,伯恩斯坦的传播轮只包括一般的渠道(或媒体),并没有给出关于传播组合架构的指示。独创性/价值本研究说明了与企业传播组合相关的决策层次,传播轮在传播计划中也很有用。如果这个假设是正确的,那么就有可能为渐进决策路径设计一个框架,这意味着要做出连续的选择(首先是战略选择,然后是战术选择)。在利益相关者方法中,战略决策的目的是选择利益相关者群体,企业必须将其企业沟通活动的重点放在这些群体上。
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引用次数: 2
International diffusion of digital innovations: mapping the mobile telephony of the Arab States 数字创新的国际传播:绘制阿拉伯国家移动电话的地图
IF 4.1 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2017-11-13 DOI: 10.1108/BL-08-2017-0020
Shihanah Almutairi, D. Yen
Purpose The purpose of this study is to measure the Arab States? innovation and imitation levels to understand the factors affecting their diffusion processes. The authors argue that sampling Arab States provides the literature on international diffusion with the ability to contrast between developing and developed countries regarding the diffusion process and to represent a different region with different characteristics both economic and cultural. As such, the authors investigated the diffusion patterns of seven Arab States, namely, Kuwait, the Kingdom of Saudi Arabia (KSA), the United Arab Emirates, Lebanon, Iraq, Libya and Egypt. Design/methodology/approach The present study mapped the respective Arab States’ diffusion patterns by applying the Bass model on their mobile cellular subscriptions data. Findings The paper’s contributions include estimating the Arab States diffusion patterns and distinguishing them according to their innovation and imitation coefficients. Findings indicate Kuwait and Libya as the most innovative countries, whereas Egypt and Lebanon ranked as laggards. The present study also reviewed each Arab State’s telecommunication sector which provided a theoretical interpretation for the differences found in their diffusion patterns. Originality/value The paper extends diffusion theory to encompass a region otherwise excluded from the literature’s generalizable findings. The present study’s sampling of countries from the Middle East and North African region and subsequent findings provide a stronger basis to draw empirical generalizations about international product diffusion process than previously suggested by the literature.
本研究的目的是衡量阿拉伯国家?了解创新和模仿水平对其扩散过程的影响因素。作者认为,以阿拉伯国家为样本提供了关于国际传播的文献,使其能够在传播过程中比较发展中国家和发达国家,并代表了一个具有不同经济和文化特征的不同区域。因此,作者调查了七个阿拉伯国家的扩散模式,即科威特、沙特阿拉伯王国、阿拉伯联合酋长国、黎巴嫩、伊拉克、利比亚和埃及。本研究通过将Bass模型应用于阿拉伯国家的移动电话订阅数据,绘制了各自阿拉伯国家的传播模式。本文的贡献包括估计阿拉伯国家的扩散模式,并根据其创新和模仿系数进行区分。调查结果显示,科威特和利比亚是最具创新力的国家,而埃及和黎巴嫩则被列为落后者。本研究报告还审查了每个阿拉伯国家的电信部门,从理论上解释了其传播模式的差异。原创性/价值本文扩展了扩散理论,以涵盖一个区域,否则将被排除在文献的可概括的发现之外。本研究的样本来自中东和北非地区的国家和随后的研究结果提供了一个更强大的基础,得出关于国际产品扩散过程的经验概括比以前的文献建议。
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引用次数: 5
Information Technology Directors’ Efforts on Innovation, Integrated Marketing Communications and Brand Equity 信息技术总监在创新、整合营销传播和品牌资产方面的努力
IF 4.1 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2017-11-13 DOI: 10.1108/BL-08-2017-0022
N. S. Amiri, Banafsheh Dastourian, Pantea Foroudi, A. Nankali
Purpose The main purpose of this study is to examine information directors in the area of communication activities related to innovation and marketing decisions in branding. Design/methodology/approach The study is quantitative and utilized structural equation modeling technique with the approach of minimum trivial squares for analyzing the data. In all, 130 questionnaires were distributed among information technology directors in Tehran and they form the statistical population for the research. Findings The results suggested that innovation in integrated marketing communications has positively significant effect. In addition, both the variables of innovation and integrated marketing communications positively and significantly affect the three components of brand equity (namely, brand image, the perceived quality and brand loyalty). Originality/value Despite the growing acknowledgment, the importance of innovation, integrated marketing communications and brand equity, however, there are few studies on the role and importance of information technology directors’ efforts on innovation, integrated marketing communications and brand equity.
本研究的主要目的是考察与品牌创新和营销决策相关的传播活动领域的信息总监。设计/方法/方法本研究是定量的,采用结构方程建模技术,采用最小平凡二乘法对数据进行分析。总共在德黑兰的信息技术主管中分发了130份问卷,他们构成了研究的统计人口。结果表明,整合营销传播创新对企业绩效有显著的正向影响。此外,创新和整合营销传播这两个变量对品牌资产的三个组成部分(即品牌形象、感知质量和品牌忠诚度)都有显著的正向影响。尽管创新、整合营销传播和品牌资产的重要性得到了越来越多的认可,但关于信息技术总监在创新、整合营销传播和品牌资产方面的作用和重要性的研究却很少。
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引用次数: 10
CORPORATE E-COMMUNICATION: Its Relationship with Corporate Logo in the Construction of Digital Interaction Platforms 数字化互动平台建设中企业电子传播与企业标志的关系
IF 4.1 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2017-11-13 DOI: 10.1108/BL-08-2017-0023
Pantea Foroudi, E. Montes
Purpose The purpose of this paper is to examine the influence of corporate logo in organisations’ development of corporate e-communication. Design/methodology/approach This research model was designed based on previous studies on corporate logo, its antecedents on e-communication, corporate image and corporate reputation. Online survey was conducted for consumers and followers of the shopping social networking platforms (Facebook and Twitter) in Colombia. Findings Taking into account previous corporate constructs theories, the authors propose a new conceptual framework to explain how corporate e-communication interacts within an organisation’s structure and also to show that the consumer’s interaction in corporate e-communication platforms is based on the corporate logo perception held by consumers; as a consequence, the corporate reputation is affected. Originality/value This study contributes to the understanding and expansion of the organisation’s structure by introducing a new corporate construct, named “corporate e-communication”, defined as the digital interaction that an organisation has with its stakeholders; it involves everything it says, shows and does. However, there are a few other areas of concern with regard to consequences related to corporate image and corporate reputation, particularly in Colombian retail setting.
本文的目的是研究企业标志在企业电子传播发展中的影响。本研究模型是在前人对企业标志、电子传播、企业形象和企业声誉研究的基础上设计的。对哥伦比亚购物社交平台(Facebook和Twitter)的消费者和关注者进行了在线调查。考虑到之前的企业建构理论,作者提出了一个新的概念框架来解释企业电子通信如何在组织结构内相互作用,并表明消费者在企业电子通信平台上的互动是基于消费者持有的企业徽标感知;因此,企业声誉受到影响。本研究通过引入一种名为“企业电子通信”的新企业结构,有助于理解和扩展组织结构,将其定义为组织与其利益相关者之间的数字互动;它包含了它所说、所展示和所做的一切。然而,在与公司形象和公司声誉有关的后果方面,还有其他一些令人关切的领域,特别是在哥伦比亚的零售环境中。
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引用次数: 6
Enhancing ICT Infrastructure in Public Services: Factors Influencing Mobile Government (M-Government) Adoption in India 加强公共服务中的ICT基础设施:影响印度移动政府采用的因素
IF 4.1 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2017-11-13 DOI: 10.1108/BL-08-2017-0017
Stuti Saxena
Purpose The purpose of this paper is to investigate the factors which influence mobile government (m-government) services adoption in India. Design/methodology/approach Adoption behavior of m-government services by 311 respondents is probed by using a multiple set of constructs drawn from technology acceptance model (TAM), unified theory of acceptance and use of technology (UTAUT), theory of planned behavior (TPB) and hierarchical regression analysis. Specifically, eight hypotheses were tested around constructs like Perceived Usefulness (PU), Perceived Ease of Use (EOU), Compatibility (COM), Trust (T), Influence (I), Self-Efficacy (SE), Facilitating Conditions (FC), Attitude (ATT) and Behavioral Intention to Adopt m-government services (BI). Findings Results show that PU, EOU, T and ATT were found to have significant influence on the adoption of m-government services. Furthermore, demographic variables (age, marital status, occupation, educational qualification and frequency of using m-government services) were not found to be significant predictors for the adoption of m-government services in India. Originality/value While most of the technology adoption studies are focused on commercial activities, studies on internet interfaces vis-a-vis the public services are limited to investigation of e-government services. Besides, there are more studies contextualized in the developed countries as compared to developing countries. Academic research on m-government adoption is scant and the present paper is a significant contribution in the Indian context.
本文的目的是调查影响印度移动政府(m-government)服务采用的因素。通过技术接受模型(TAM)、技术接受和使用统一理论(UTAUT)、计划行为理论(TPB)和分层回归分析得出的多组结构,311名受访者对移动政府服务的采用行为进行了探讨。具体而言,我们围绕感知有用性(PU)、感知易用性(EOU)、兼容性(COM)、信任(T)、影响力(I)、自我效能(SE)、促进条件(FC)、态度(ATT)和采用移动政府服务(BI)的行为意向等结构检验了8个假设。结果发现,PU、EOU、T和ATT对移动政务服务的采用有显著影响。此外,人口变量(年龄、婚姻状况、职业、教育资格和使用移动政府服务的频率)并不是印度采用移动政府服务的重要预测因素。原创性/价值虽然大多数技术采用研究集中在商业活动上,但对公共服务与互联网接口的研究仅限于对电子政务服务的调查。此外,与发展中国家相比,发达国家的研究更多。关于移动政府采用的学术研究很少,而本文在印度的背景下是一个重要的贡献。
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引用次数: 32
Prospects and constraints of the University of Cape Coast satellite libraries 海岸角大学卫星图书馆的发展前景与制约因素
IF 4.1 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2017-09-22 DOI: 10.1108/BL-12-2016-0042
C. K. Filson, Gladys E. Edumadze
Purpose The purpose of this study is to find out the prospects and the factors which militate against the smooth operations of the University of Cape Coast satellite libraries. Design/methodology/approach A well-structured questionnaire was used to solicit data from all the staff of the 31 satellite libraries on the Campus of the University of Cape Coast. To ensure reliable findings, the survey approach was used. The first part of the questionnaire looked at the status of staff of the satellite libraries. The second part dealt with the information resources of the libraries, services provided by the libraries and staff developmental issues, while the last part solicited information on the challenges of these libraries. The quantitative data obtained mainly from the questionnaire were analysed using Statistical Package for Social Sciences (SPSS). Findings Some of the major findings are as follows: staff of the satellite libraries have the opportunity to upgrade themselves academically; the Main Library organised a series of in-service training for the staff of the satellite libraries; majority of the staff of the satellite libraries were non-professional and inadequate; and the majority of the satellite libraries were ill equipped, lack of simple working materials like accession registers and stamps, and lack of recognition of library staff by administrators, lecturers and students. Research limitations/implications The major components of a library are the building, staff and information resources; however, the study was limited to the staff and information resources, but excludes the building in which the libraries were housed. Practical implications Functional satellite libraries are required to support the activities of the main libraries. Social implications Satellite libraries are to support the main library to achieve its vision and mission; hence, their ineffectiveness affects the parent institution. Originality/value Satellite libraries support the main libraries in accomplishing their vision and mission, but it can be noted that much has been written on the main libraries, and is it high time the state, management and challenges of satellite libraries were exposed.
本研究的目的是找出影响海岸角大学卫星图书馆顺利运作的因素和前景。设计/方法/方法使用了一份结构良好的问卷,向海岸角大学校园内31个卫星图书馆的所有工作人员征求数据。为确保调查结果可靠,采用了调查方法。调查表的第一部分调查了卫星图书馆工作人员的状况。第二部分讨论了图书馆的信息资源、图书馆提供的服务和员工发展问题,而最后一部分则介绍了这些图书馆所面临的挑战。定量数据主要来自问卷调查,使用SPSS软件进行分析。一些主要发现如下:卫星图书馆的工作人员有机会在学术上提升自己;主图书馆为各卫星图书馆的职员举办一系列在职培训;卫星图书馆的大多数工作人员都是非专业人员,人手不足;大多数卫星图书馆设备简陋,缺乏简单的工作资料,如入库登记簿和图章,管理员、讲师和学生对图书馆工作人员的认可不足。研究局限/影响图书馆的主要组成部分是建筑物、职员和资讯资源;然而,这项研究仅限于工作人员和信息资源,但不包括图书馆所在的大楼。实际影响需要功能性的卫星图书馆来支持主要图书馆的活动。卫星图书馆将支持主图书馆实现其愿景和使命;因此,它们的无效影响了母机构。原创性/价值卫星图书馆支持主图书馆完成其愿景和使命,但值得注意的是,已经有很多关于主图书馆的文章,现在是时候暴露卫星图书馆的状态、管理和挑战了。
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引用次数: 0
Business model innovation, strategic information and the role of analyst firms 商业模式创新,战略信息和分析公司的作用
IF 4.1 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2017-09-22 DOI: 10.1108/BL-06-2017-0012
B. Parnell, Ryan Stott, M. Stone, Eleni Aravopoulou, L. Timms
Purpose The purpose of this paper is to explore the role of analysts in providing information to support business model innovation. Design/methodology/approach This paper is based on initial research by two of the co-authors on business models (Stott et al., 2016), to which is added the experience of members of the team in working in strategic analyst firms or in working closely with clients of business analyst firms and further secondary data. Findings The findings of this paper show that analysts could do more to help their clients capture the opportunities and meet the threats of business model innovation, but this may require business leaders and analyst firms to think differently about their mutual relationship, particularly the briefs that clients provide analysts and how analysts aggregate information to provide a clearer picture of business model choices and their likely consequences. Research limitations/implications This paper needs confirmation of views by primary empirical research. Practical implications This study identifies the need for firms to brief their analysts to provide much enhanced information concerning business model opportunities and threats, and for teachers and researchers in marketing to become more closely acquainted with the business model literature and analyst reports and processes. Social implications As the idea of business model change becomes a more acceptable part of the strategic armoury of firms, the understanding of the information requirements to support such change to become more widely understood, and business model change to be consequently more common can be expected. This paper contributes to the understanding of the information requirements involved in such changes. Originality/value This study highlights the gap in the discussion of information provision to business leaders concerning business model innovation requirements and threats.
本文的目的是探讨分析师在提供信息以支持商业模式创新方面的作用。本文基于两位合著者对商业模式的初步研究(Stott et al., 2016),其中添加了团队成员在战略分析公司工作或与商业分析公司客户密切合作的经验以及进一步的辅助数据。本文的研究结果表明,分析师可以做更多的工作来帮助他们的客户抓住商业模式创新的机会并应对商业模式创新的威胁,但这可能需要商业领袖和分析公司对他们的相互关系进行不同的思考,特别是客户向分析师提供的简报,以及分析师如何汇总信息,以提供更清晰的商业模式选择及其可能的后果。本文需要通过初步实证研究来证实观点。本研究确定了公司需要向他们的分析师简要介绍,以提供有关商业模式机会和威胁的更多信息,并为营销教师和研究人员更密切地熟悉商业模式文献和分析师报告和流程。随着商业模式变化的想法成为企业战略军械库中更容易接受的一部分,对支持这种变化的信息需求的理解将得到更广泛的理解,并且可以预期商业模式变化将更加普遍。本文有助于理解这些变更中涉及的信息需求。独创性/价值本研究突出了在向商业领袖提供有关商业模式创新需求和威胁的信息的讨论中的差距。
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引用次数: 7
Misuse of information and privacy issues: understanding the drivers for perceptions of unfairness 信息滥用和隐私问题:理解不公平观念的驱动因素
IF 4.1 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2017-09-22 DOI: 10.1108/BL-04-2017-0007
B. Nguyen, L. Simkin
Purpose The purpose of this paper is to study what happens when firms misuse customers’ information and perceptions of unfairness arise because of privacy concerns. It explores a unifying theoretical framework of perceptions of unfairness, explained by the advantaged–disadvantaged (AD) continuum. It integrates the push, pull and mooring (PPM) model of migration for understanding the drivers of unfairness. Design/methodology/approach The paper is conceptual and develops a theoretical model based on extant research. Findings Using the PPM model, the paper explores the effects of information-based marketing tactics on the AD framework in the form of two types of customers. Findings from the review suggest that three variables have a leading direct effect on the AD customers. Traditionally, the fairness literature focuses on price, but findings show that service and communication variables impact customers’ unfairness perceptions. This paper examines the importance of these variables, in the context of an AD framework, to help explain unfairness and consider the implications. Originality/value To explain information misuse and unfairness perceptions, the paper develops a unifying theoretical framework of perceptions of unfairness, explained by linking the PPM model of migration with the AD continuum.
本文的目的是研究当企业滥用客户的信息和不公平的看法,因为隐私问题产生时会发生什么。它探讨了一个统一的理论框架,感知的不公平,解释了优势-劣势(AD)连续体。它集成了推动、拉动和系泊(PPM)迁移模型,以了解不公平的驱动因素。这篇论文是概念性的,并在现有研究的基础上发展了一个理论模型。利用PPM模型,本文以两类客户的形式探讨了信息化营销策略对广告框架的影响。调查结果表明,三个变量对广告客户有主要的直接影响。传统上,公平文献关注价格,但研究结果表明,服务和沟通变量影响顾客的不公平感知。本文在AD框架的背景下考察了这些变量的重要性,以帮助解释不公平并考虑其影响。为了解释信息滥用和不公平感知,本文开发了一个统一的不公平感知理论框架,通过将移民的PPM模型与AD连续体联系起来来解释。
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引用次数: 9
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