The influence that product design has on commercial success is undisputable. A considerable number of companies highly invest in creativity and design by forging partnerships with contemporary artists and design studios so as to create impressive commercial brands. Unusual design spaces are shaping our consumption experiences and influencing the way we evaluate and talk about brands. The main idea of this study is to approach customers’ brand experience from a design perspective. How can we bring empathy to customers within the hotel industry by using impressive design and how can we manipulate environmental design so as to enhance positive brand experiences? The research is focused on theoretical and practical work in the field of design and marketing, approaching a design perspective within the brand experience process. A detailed analysis is conducted on hotel spatial branding and a model has been constructed using pleasant emotions as mediators. The findings indicate that products with a focus on symbolic design are expected to have a higher customer brand experience. The proposed model can have practical and managerial applications in the area of environmental psychology, hotel design, branding strategy and integrated marketing communications where the recognition of design benefits will have a direct contribution to business performance.
{"title":"How does the way we design hotels influence consumer brand experiences","authors":"Rudin Beka, Enila Cenko","doi":"10.1386/HOSP_00005_1","DOIUrl":"https://doi.org/10.1386/HOSP_00005_1","url":null,"abstract":"The influence that product design has on commercial success is undisputable. A considerable number of companies highly invest in creativity and design by forging partnerships with contemporary artists and design studios so as to create impressive commercial brands. Unusual design spaces\u0000 are shaping our consumption experiences and influencing the way we evaluate and talk about brands. The main idea of this study is to approach customers’ brand experience from a design perspective. How can we bring empathy to customers within the hotel industry by using impressive design\u0000 and how can we manipulate environmental design so as to enhance positive brand experiences? The research is focused on theoretical and practical work in the field of design and marketing, approaching a design perspective within the brand experience process. A detailed analysis is conducted\u0000 on hotel spatial branding and a model has been constructed using pleasant emotions as mediators. The findings indicate that products with a focus on symbolic design are expected to have a higher customer brand experience. The proposed model can have practical and managerial applications in\u0000 the area of environmental psychology, hotel design, branding strategy and integrated marketing communications where the recognition of design benefits will have a direct contribution to business performance.","PeriodicalId":44644,"journal":{"name":"Hospitality & Society","volume":"1 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2019-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41733078","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Thais González-Torres, E. Pelechano-Barahona, F. García-Muiña
The aim of this conceptual article is to provide a better understanding of hospitality by designing a theoretical model capable of capturing the complexity of an assembled service provided by multiple agents, with a strong experiential component. The network approach allows us to expand the traditional marketing approach to study the service experience – based on the customer’s subjective perceptions – towards a strategic and managerial perspective by incorporating the necessity to collaborate with multiple partners. The study has been conducted as a systematic literature review. Thus, the main theoretical contributions are aimed at emphasizing the role of the service experience not simply as a key motivator of consumption, but also as a strategic success factor for hospitality firms. Another significant contribution is the consideration of the complete set of alliances of the hospitality firm, given its role as resource integrator.
{"title":"Service experience in hospitality firms from a network perspective","authors":"Thais González-Torres, E. Pelechano-Barahona, F. García-Muiña","doi":"10.1386/hosp_00007_1","DOIUrl":"https://doi.org/10.1386/hosp_00007_1","url":null,"abstract":"The aim of this conceptual article is to provide a better understanding of hospitality by designing a theoretical model capable of capturing the complexity of an assembled service provided by multiple agents, with a strong experiential component. The network approach allows us to expand\u0000 the traditional marketing approach to study the service experience – based on the customer’s subjective perceptions – towards a strategic and managerial perspective by incorporating the necessity to collaborate with multiple partners. The study has been conducted as a systematic\u0000 literature review. Thus, the main theoretical contributions are aimed at emphasizing the role of the service experience not simply as a key motivator of consumption, but also as a strategic success factor for hospitality firms. Another significant contribution is the consideration of the complete\u0000 set of alliances of the hospitality firm, given its role as resource integrator.","PeriodicalId":44644,"journal":{"name":"Hospitality & Society","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2019-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47121671","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article explores the emerging phenomenon of ‘staged kidnapping’, a consumer-oriented experience in which individuals voluntarily subject themselves to abduction and associated experiences of detention, deprivation, interrogation and degradation. We explore the staging, presentation and consumption of voluntary abduction through an analysis of the online marketing and reporting of the phenomenon, to consider the ways new consumerist trends alter traditional notions of hospitality. We analyse the phenomenon’s emergence within the twin theoretical frames of Beck’s ‘risk society’ thesis and Lyng’s account of ‘voluntary risk-taking’ as a form of ‘edgework’. We argue that the framing and appeal of such experiences can be fruitfully located as an element in the reflexive production of the post-traditional self, a process that requires subjects to confront and manage (materially or symbolically) the conditions of risk and uncertainty that characterize contemporary inhospitable lifeworlds.
{"title":"Kidnapping for fun and profit? Voluntary abduction, extreme consumption and self-making in a risk society","authors":"M. Yar, R. Tzanelli","doi":"10.1386/HOSP.9.2.105_1","DOIUrl":"https://doi.org/10.1386/HOSP.9.2.105_1","url":null,"abstract":"This article explores the emerging phenomenon of ‘staged kidnapping’, a consumer-oriented experience in which individuals voluntarily subject themselves to abduction and associated experiences of detention, deprivation, interrogation and degradation. We explore the staging, presentation and consumption of voluntary abduction through an analysis of the online marketing and reporting of the phenomenon, to consider the ways new consumerist trends alter traditional notions of hospitality. We analyse the phenomenon’s emergence within the twin theoretical frames of Beck’s ‘risk society’ thesis and Lyng’s account of ‘voluntary risk-taking’ as a form of ‘edgework’. We argue that the framing and appeal of such experiences can be fruitfully located as an element in the reflexive production of the post-traditional self, a process that requires subjects to confront and manage (materially or symbolically) the conditions of risk and uncertainty that characterize contemporary inhospitable lifeworlds.","PeriodicalId":44644,"journal":{"name":"Hospitality & Society","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2019-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43699152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Lebanese food, ‘Lebaneseness’ and the Lebanese diaspora in London","authors":"Ali Abdallah, T. Fletcher, K. Hannam","doi":"10.1386/HOSP.9.2.145_1","DOIUrl":"https://doi.org/10.1386/HOSP.9.2.145_1","url":null,"abstract":"","PeriodicalId":44644,"journal":{"name":"Hospitality & Society","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2019-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47799069","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The nature of Chinese consumption and hospitality has evolved rapidly since the post-80s middle class adopted new lifestyles and consumption choices after the opening up of the economy and society. This study explores the logics underpinning conspicuous consumption of wine in China by way of an exploratory factor analysis of 253 respondents at a wine festival. The study found that conspicuous tendencies manifest themselves with wine consumption, but are affected by culture and traditional values. The study found social and personal influences mediate how individuals perceive and experience consumption in ways that do not wholly follow western practices. This paper contributes to existing hospitality literature by conceptualizing from a consumer perspective, how a product or brand has the potential to become conspicuous within the Chinese hospitality context and explores implications for hospitality research by generating a thorough understanding of links between conspicuous consumption and hospitality.
{"title":"Conspicuous consumption and hospitality at a wine festival in China","authors":"Michael O’Regan, Jaeyeon Choe, Matthew H. T. Yap","doi":"10.1386/HOSP.9.2.125_1","DOIUrl":"https://doi.org/10.1386/HOSP.9.2.125_1","url":null,"abstract":"The nature of Chinese consumption and hospitality has evolved rapidly since the post-80s middle class adopted new lifestyles and consumption choices after the opening up of the economy and society. This study explores the logics underpinning conspicuous consumption of wine in China by way of an exploratory factor analysis of 253 respondents at a wine festival. The study found that conspicuous tendencies manifest themselves with wine consumption, but are affected by culture and traditional values. The study found social and personal influences mediate how individuals perceive and experience consumption in ways that do not wholly follow western practices. This paper contributes to existing hospitality literature by conceptualizing from a consumer perspective, how a product or brand has the potential to become conspicuous within the Chinese hospitality context and explores implications for hospitality research by generating a thorough understanding of links between conspicuous consumption and hospitality.","PeriodicalId":44644,"journal":{"name":"Hospitality & Society","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2019-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1386/HOSP.9.2.125_1","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46295486","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Understanding the key characteristics of people who choose hospitality as their profession is of great importance to an industry that is estimated to be contributing $7.17tr to the global economy. With the hotel sector alone contributing $457bn to the global economy the need for quality employees that consider hospitality a long term career is evident. The industry holds a perceived status by employees as a hardworking and low paying industry. If employers wish to retain existing talent and attract new they need to have a better understanding of their employees. This paper addresses this gap in knowledge and proposes a model of understanding hospitality professionals through the notions of self-efficacy, career inheritance and career commitment. This typology of a hospitality professional will enable both, researchers and hospitality managers to establish key life history indicators that facilitate a deeper understanding of a hospitality professional and can facilitate better interviewing results during the recruitment process.
{"title":"Towards a personology of a hospitality professional","authors":"Maria Gebbels, I. Pantelidis, Steven Goss-Turner","doi":"10.1386/HOSP.9.2.215_1","DOIUrl":"https://doi.org/10.1386/HOSP.9.2.215_1","url":null,"abstract":"Understanding the key characteristics of people who choose hospitality as their profession is of great importance to an industry that is estimated to be contributing $7.17tr to the global economy. With the hotel sector alone contributing $457bn to the global economy the need for quality employees that consider hospitality a long term career is evident. The industry holds a perceived status by employees as a hardworking and low paying industry. If employers wish to retain existing talent and attract new they need to have a better understanding of their employees. This paper addresses this gap in knowledge and proposes a model of understanding hospitality professionals through the notions of self-efficacy, career inheritance and career commitment. This typology of a hospitality professional will enable both, researchers and hospitality managers to establish key life history indicators that facilitate a deeper understanding of a hospitality professional and can facilitate better interviewing results during the recruitment process.","PeriodicalId":44644,"journal":{"name":"Hospitality & Society","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2019-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1386/HOSP.9.2.215_1","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43136811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
L. Powell, Pola Q. Wang, L. O’Neill, Glenn Dentice, L. Neill
{"title":"Webs of significance: Articulating latent value structures in a rural cafe organized as a worker cooperative","authors":"L. Powell, Pola Q. Wang, L. O’Neill, Glenn Dentice, L. Neill","doi":"10.1386/HOSP.9.2.183_1","DOIUrl":"https://doi.org/10.1386/HOSP.9.2.183_1","url":null,"abstract":"","PeriodicalId":44644,"journal":{"name":"Hospitality & Society","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2019-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43064488","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The pedagogical dimension of volunteer tourism (VT) is often used to position volunteering as an alternative form of tourism. Many researchers seeking to understand the expansion and benefits of VT ...
{"title":"Volunteer tourism and the eco-village: Finding the host in the pedagogic experience","authors":"Soléne Prince","doi":"10.1386/HOSP.9.1.71_1","DOIUrl":"https://doi.org/10.1386/HOSP.9.1.71_1","url":null,"abstract":"The pedagogical dimension of volunteer tourism (VT) is often used to position volunteering as an alternative form of tourism. Many researchers seeking to understand the expansion and benefits of VT ...","PeriodicalId":44644,"journal":{"name":"Hospitality & Society","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45040585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article explores global citizenship through the narratives of employees of a Danish travel-related NGO. Using a narrative approach, this article unravels how employees interpret their own identity and position themselves as global citizens. Findings reveal that participants' stories reinforce a strong sense of moral responsibility to both people and the planet. We also found that global citizenship is constructed through a highly abductive, internal conversation that individuals have crystallizing around their moral commitments, their social identity as defined by their legal citizenship, their political identity and perceived agency, and their travel and work-related experiences. The narrative approach highlights the fractal elements of participants' stories. (Less)
{"title":"Narratives of global citizenship, ethics and tourism: A Danish perspective","authors":"H. Baker, Dianne Dredge","doi":"10.1386/HOSP.9.1.9_1","DOIUrl":"https://doi.org/10.1386/HOSP.9.1.9_1","url":null,"abstract":"This article explores global citizenship through the narratives of employees of a Danish travel-related NGO. Using a narrative approach, this article unravels how employees interpret their own identity and position themselves as global citizens. Findings reveal that participants' stories reinforce a strong sense of moral responsibility to both people and the planet. We also found that global citizenship is constructed through a highly abductive, internal conversation that individuals have crystallizing around their moral commitments, their social identity as defined by their legal citizenship, their political identity and perceived agency, and their travel and work-related experiences. The narrative approach highlights the fractal elements of participants' stories. (Less)","PeriodicalId":44644,"journal":{"name":"Hospitality & Society","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44824225","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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