Pub Date : 2023-03-31DOI: 10.17576/jkmjc-2023-3901-23
Mohammad Taufiq Abdul Ghani, Wan Ab Aziz Wan Daud
The digital game-based learning has the potential to enable new forms of learning concept which could enhance student’s communication. Therefore, this study aims to determine the impact of digital game-based learning on students’ communication performance. Participants were 611 non-Arabic students enrolled in an Arabic language course. This study uses a quasi-experimental design. The students were chosen through a random sampling technique to be part of the control group and treatment group. Pre-test and post-test were used to assess the students’ performance before and after the digital game-based learning intervention. The intervention took place over a period of four weeks in which students in the treatment group used educational digital games during Arabic language class. On the other hand, students in the control group underwent the traditional Arabic language instruction. At the end of the intervention, several students were selected through purposive sampling technique to participate in a semi-structured interview. The result found that students in the treatment group were significantly outperformed in Arabic communication knowledge compared to the control group and the digital game-based learning affected many aspects of their communication performance. In addition to this, the students demonstrate a favorable acceptance of practising Arabic communication through educational digital games, which helps them to grow their self-confidence, polish their critical thinking, and improve their learning environment. Keywords: Arabic language, academic performance, digital game-based learning, DGBL, teaching and learning.
{"title":"The Impact of Digital Game-Based Learning Towards Arabic Language Communication","authors":"Mohammad Taufiq Abdul Ghani, Wan Ab Aziz Wan Daud","doi":"10.17576/jkmjc-2023-3901-23","DOIUrl":"https://doi.org/10.17576/jkmjc-2023-3901-23","url":null,"abstract":"The digital game-based learning has the potential to enable new forms of learning concept which could enhance student’s communication. Therefore, this study aims to determine the impact of digital game-based learning on students’ communication performance. Participants were 611 non-Arabic students enrolled in an Arabic language course. This study uses a quasi-experimental design. The students were chosen through a random sampling technique to be part of the control group and treatment group. Pre-test and post-test were used to assess the students’ performance before and after the digital game-based learning intervention. The intervention took place over a period of four weeks in which students in the treatment group used educational digital games during Arabic language class. On the other hand, students in the control group underwent the traditional Arabic language instruction. At the end of the intervention, several students were selected through purposive sampling technique to participate in a semi-structured interview. The result found that students in the treatment group were significantly outperformed in Arabic communication knowledge compared to the control group and the digital game-based learning affected many aspects of their communication performance. In addition to this, the students demonstrate a favorable acceptance of practising Arabic communication through educational digital games, which helps them to grow their self-confidence, polish their critical thinking, and improve their learning environment. Keywords: Arabic language, academic performance, digital game-based learning, DGBL, teaching and learning.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90113892","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-31DOI: 10.17576/jkmjc-2023-3901-08
Alireza Azeri Matin
The emergence and rapid proliferation of the predominantly anti-regime Farsi satellite TV channels (FSTCs) and their productions since early 1990s have not only transformed the Iranian mediascape, but also challenged the state’s definition of Iranianness. Among the new generations of these free-to-air transnational channels, is MANOTO, a London-based television network which became a familiar name among Iranians since 2010 after premiering Befarmaeed Sham, a cooking game show copied from the successful British TV show Come and Dine with Me. Being broadcast for more than a decade, this reality show depicts the lives of ordinary Iranians in diaspora who have to deal with the unaccustomed culture of the West. Since FSTCs are strictly regarded by Iranian authorities as means of cultural invasion, the representations in Befarmaeed Sham are naturally seen to be in contrast with the Islamic regime’s views on what it means to be Iranian. Yet, what remains less known is how this new form of popular cultural programme redefines Iranianness. Therefore, by performing a series of textual analyses on 7 sequences selected from various episodes of Befarmaeed Sham, and with a focus on the contestants’ utterances, the present study uncovers some of the key representational aspects of this reality show. Ultimately, while highlighting the subtleties in cultural representation that render Befarmaeed Sham political, it is argued that this television programme offers audiences a new space for rethinking their Iranian selves. Keywords: Iranianness, satellite TV, cooking game show, representation, textual analysis.
{"title":"The Making of Iranianness in the Kitchen: A Textual Analysis of the Cooking Game Show Befarmaeed Sham","authors":"Alireza Azeri Matin","doi":"10.17576/jkmjc-2023-3901-08","DOIUrl":"https://doi.org/10.17576/jkmjc-2023-3901-08","url":null,"abstract":"The emergence and rapid proliferation of the predominantly anti-regime Farsi satellite TV channels (FSTCs) and their productions since early 1990s have not only transformed the Iranian mediascape, but also challenged the state’s definition of Iranianness. Among the new generations of these free-to-air transnational channels, is MANOTO, a London-based television network which became a familiar name among Iranians since 2010 after premiering Befarmaeed Sham, a cooking game show copied from the successful British TV show Come and Dine with Me. Being broadcast for more than a decade, this reality show depicts the lives of ordinary Iranians in diaspora who have to deal with the unaccustomed culture of the West. Since FSTCs are strictly regarded by Iranian authorities as means of cultural invasion, the representations in Befarmaeed Sham are naturally seen to be in contrast with the Islamic regime’s views on what it means to be Iranian. Yet, what remains less known is how this new form of popular cultural programme redefines Iranianness. Therefore, by performing a series of textual analyses on 7 sequences selected from various episodes of Befarmaeed Sham, and with a focus on the contestants’ utterances, the present study uncovers some of the key representational aspects of this reality show. Ultimately, while highlighting the subtleties in cultural representation that render Befarmaeed Sham political, it is argued that this television programme offers audiences a new space for rethinking their Iranian selves. Keywords: Iranianness, satellite TV, cooking game show, representation, textual analysis.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82763314","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-31DOI: 10.17576/jkmjc-2023-3901-26
Siti Nor Amalina Ahmad Tajuddin, Joekryno Joni, Khairul Azam Bahari
Malaysia made history when the Dewan Rakyat approved an amendment to the Federal Constitution that lowered the voting age from 21 to 18 years old. The country’s democratic system was colored by the automatic registration of those who turned 18 as voters for the 15th Malaysian General Election (GE-15). This amendment aims to democratize the political process in this nation and promote mature, fair, and equitable elections. This ongoing study aims to discover young voters' knowledge, attitudes, and readiness toward the 15th general election (PRU-15) in Batang Padang, Perak district. Methodologically, a quantitative approach was used where 462 youth participants completed questionnaires. The findings discovered that although attitudes and readiness among young voters in the research population are at a moderate level, they have a high level of knowledge. The result also uncovered five key factors that influence young voters’ readiness towards making their decisions for PRU-15 namely voting is my responsibility, the good reputation of elected representatives, peer influence, the implementation of the Undi-18 policy by the government and family support. The study thus contributed to a new landscape of political communication through young voters’ contribution not only to casting the ballot during the election but also to participating in the country’s leadership as members of parliament. Keywords: Political communication, Undi-18, PRU-15, knowledge, young voters.
{"title":"Political Communication: Uncovering Knowledge, Attitudes and Young Voters’ Readiness for PRU-15 in Batang Padang District, Perak","authors":"Siti Nor Amalina Ahmad Tajuddin, Joekryno Joni, Khairul Azam Bahari","doi":"10.17576/jkmjc-2023-3901-26","DOIUrl":"https://doi.org/10.17576/jkmjc-2023-3901-26","url":null,"abstract":"Malaysia made history when the Dewan Rakyat approved an amendment to the Federal Constitution that lowered the voting age from 21 to 18 years old. The country’s democratic system was colored by the automatic registration of those who turned 18 as voters for the 15th Malaysian General Election (GE-15). This amendment aims to democratize the political process in this nation and promote mature, fair, and equitable elections. This ongoing study aims to discover young voters' knowledge, attitudes, and readiness toward the 15th general election (PRU-15) in Batang Padang, Perak district. Methodologically, a quantitative approach was used where 462 youth participants completed questionnaires. The findings discovered that although attitudes and readiness among young voters in the research population are at a moderate level, they have a high level of knowledge. The result also uncovered five key factors that influence young voters’ readiness towards making their decisions for PRU-15 namely voting is my responsibility, the good reputation of elected representatives, peer influence, the implementation of the Undi-18 policy by the government and family support. The study thus contributed to a new landscape of political communication through young voters’ contribution not only to casting the ballot during the election but also to participating in the country’s leadership as members of parliament. Keywords: Political communication, Undi-18, PRU-15, knowledge, young voters.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81913218","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-31DOI: 10.17576/jkmjc-2023-3901-18
Noviatin Syarifuddin, Mohamad Fauzi Sukimi, Mohd Nor Shahizan Ali, N. Lyndon
Akhbar digital merupakan perantara utama dalam komunikasi massa yang berkredibiliti. Dalam sektor pertanian, akhbar digital berperanan sebagai wadah komunikasi bagi menyalurkan informasi daripada kerajaan kepada petani. Hubungan ekonomi antara Malaysia dengan Indonesia sebagai negara pengeksport koko penting dianalisis kerana kedua-dua buah negara berhadapan dengan isu produktiviti yang belum mampu memenuhi permintaan industri di Eropah. Walau bagaimanapun, senario petani yang berhadapan dengan isu produkviti dan saranan daripada kerajaan amat kurang diterokai melalui tajuk berita akhbar digital. Justeru, kajian bertujuan menganalisis tajuk berita akhbar digital dalam isu koko untuk menunjukkan perbandingan jenis lakuan tutur antara Malaysia dan Indonesia. Reka bentuk kajian kuantitatif dengan pendekatan analisis kandungan digunakan untuk menganalisis tema isu koko dalam tajuk berita akhbar. Data tajuk akhbar tentang isu koko dikumpulkan secara rawak meliputi tajuk akhbar Malaysia sebanyak 50 keratan dan Indonesia sebanyak 75 keratan. Data tajuk akhbar dari tahun 2017 hingga 2021 dianalisis menggunakan teknik analisis tematik melalui kerangka Teori Lakuan Pertuturan. Hasil kajian mendapati sejumlah lima jenis lakuan tutur sering digunakan dalam tajuk akhbar berkaitan isu koko. Penemuan kajian di Malaysia menunjukkan jenis lakuan tutur asertif (48%) adalah dominan berbanding jenis lakuan tutur bersifat direktif (10%), komisif (20%) dan deklaratif (20%). Di Indonesia, jenis lakuan tutur asertif (48%) juga dominan berbanding dengan jenis lakuan tutur direktif (13.3%), komisif (16%), ekspresif (10.7%) dan deklaratif (12%). Analisis pragmatik tajuk akhbar kedua-dua buah negara menunjukkan bahawa jenis lakuan tutur asertif dalam melaporkan perkembangan industri koko lebih menyerlah. Ini bertepatan dengan peranan akhbar sebagai alat perubahan sosial dalam usaha membangunkan sektor pertanian koko. Kata kunci: Akhbar digital, koko, analisis pragmatik, Malaysia, Indonesia.
{"title":"Analisis Pragmatik Tajuk Berita Akhbar Digital dalam Isu Koko: Perbandingan Antara Malaysia dan Indonesia","authors":"Noviatin Syarifuddin, Mohamad Fauzi Sukimi, Mohd Nor Shahizan Ali, N. Lyndon","doi":"10.17576/jkmjc-2023-3901-18","DOIUrl":"https://doi.org/10.17576/jkmjc-2023-3901-18","url":null,"abstract":"Akhbar digital merupakan perantara utama dalam komunikasi massa yang berkredibiliti. Dalam sektor pertanian, akhbar digital berperanan sebagai wadah komunikasi bagi menyalurkan informasi daripada kerajaan kepada petani. Hubungan ekonomi antara Malaysia dengan Indonesia sebagai negara pengeksport koko penting dianalisis kerana kedua-dua buah negara berhadapan dengan isu produktiviti yang belum mampu memenuhi permintaan industri di Eropah. Walau bagaimanapun, senario petani yang berhadapan dengan isu produkviti dan saranan daripada kerajaan amat kurang diterokai melalui tajuk berita akhbar digital. Justeru, kajian bertujuan menganalisis tajuk berita akhbar digital dalam isu koko untuk menunjukkan perbandingan jenis lakuan tutur antara Malaysia dan Indonesia. Reka bentuk kajian kuantitatif dengan pendekatan analisis kandungan digunakan untuk menganalisis tema isu koko dalam tajuk berita akhbar. Data tajuk akhbar tentang isu koko dikumpulkan secara rawak meliputi tajuk akhbar Malaysia sebanyak 50 keratan dan Indonesia sebanyak 75 keratan. Data tajuk akhbar dari tahun 2017 hingga 2021 dianalisis menggunakan teknik analisis tematik melalui kerangka Teori Lakuan Pertuturan. Hasil kajian mendapati sejumlah lima jenis lakuan tutur sering digunakan dalam tajuk akhbar berkaitan isu koko. Penemuan kajian di Malaysia menunjukkan jenis lakuan tutur asertif (48%) adalah dominan berbanding jenis lakuan tutur bersifat direktif (10%), komisif (20%) dan deklaratif (20%). Di Indonesia, jenis lakuan tutur asertif (48%) juga dominan berbanding dengan jenis lakuan tutur direktif (13.3%), komisif (16%), ekspresif (10.7%) dan deklaratif (12%). Analisis pragmatik tajuk akhbar kedua-dua buah negara menunjukkan bahawa jenis lakuan tutur asertif dalam melaporkan perkembangan industri koko lebih menyerlah. Ini bertepatan dengan peranan akhbar sebagai alat perubahan sosial dalam usaha membangunkan sektor pertanian koko. Kata kunci: Akhbar digital, koko, analisis pragmatik, Malaysia, Indonesia.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74408512","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-31DOI: 10.17576/jkmjc-2023-3901-25
Rohayati Junaidi, Madiawati MAMAT @ MUSTAFFA, Tengku Intan Marlina TENGKU MOHD ALI, Nur Faaizah Md Adam, Siti Nur Anis Muhammad Apandi
Karya bertulis memainkan peranan penting sebagai saluran berinformasi menyampaikan mesej dan nilai-nilai kemanusiaan kepada masyarakat. Makalah ini membincangkan peranan yang dimainkan oleh cerita Engkaulah Adiwiraku (2020) untuk menyalurkan informasi COVID-19 kepada masyarakat. COVID-19 merupakan sejenis koronavirus baharu yang sebelum ini tidak pernah dikenal pasti serta mampu menjangkiti individu lain melalui titisan pernafasan dan sentuhan. Virus ini telah melanda dunia sejak bulan Disember 2019. Bagi mengekang wabak koronavirus daripada terus merebak, semua individu memainkan peranan penting. Proses penyaluran maklumat dilakukan melalui pelbagai medium komunikasi sama ada secara lisan atau tanpa lisan untuk memberi kesedaran kepada masyarakat. Karya sastera turut mengambil peranan dalam menyampaikan maklumat tentang COVID-19 kepada masyarakat. Objektif kajian ini adalah untuk menganalisis informasi yang terdapat dalam Engkaulah Adiwiraku (2020) bagi melihat peranannya sebagai media komunikasi dalam menyampaikan maklumat kepada khalayak sasaran. Kajian ini berbentuk penyelidikan kualitatif dengan menggunakan kaedah kepustakaan dan analisis teks. Analisis teks dilakukan dengan mengaplikasikan Model Komunikasi SMCR Berlo (1960). Analisis kajian membuktikan bahawa Engkaulah Adiwiraku (2020) sarat dengan informasi penting mengenai COVID-19 dan peranan setiap individu bagi melawan penyebaran virus tersebut. Kajian juga menunjukkan bahawa bahasa yang ringkas dan mudah bersesuaian dengan tahap kemahiran bahasa kanak-kanak menjadi unsur penting dalam menyalurkan maklumat kepada kanak-kanak. Kesimpulannya, Engkaulah Adiwiraku (2020) berperanan sebagai media komunikasi yang berkesan untuk menyampaikan maklumat mengenai COVID-19 kepada masyarakat sekaligus menunjukkan kepentingan karya sastera dalam menyalurkan maklumat kepada khalayak. Kata kunci: Engkaulah Adiwiraku, COVID-19, sastera, komunikasi, Berlo.
{"title":"Engkaulah Adiwiraku Sebagai Saluran Informasi COVID-19 Berdasarkan Model Komunikasi SCMR Berlo","authors":"Rohayati Junaidi, Madiawati MAMAT @ MUSTAFFA, Tengku Intan Marlina TENGKU MOHD ALI, Nur Faaizah Md Adam, Siti Nur Anis Muhammad Apandi","doi":"10.17576/jkmjc-2023-3901-25","DOIUrl":"https://doi.org/10.17576/jkmjc-2023-3901-25","url":null,"abstract":"Karya bertulis memainkan peranan penting sebagai saluran berinformasi menyampaikan mesej dan nilai-nilai kemanusiaan kepada masyarakat. Makalah ini membincangkan peranan yang dimainkan oleh cerita Engkaulah Adiwiraku (2020) untuk menyalurkan informasi COVID-19 kepada masyarakat. COVID-19 merupakan sejenis koronavirus baharu yang sebelum ini tidak pernah dikenal pasti serta mampu menjangkiti individu lain melalui titisan pernafasan dan sentuhan. Virus ini telah melanda dunia sejak bulan Disember 2019. Bagi mengekang wabak koronavirus daripada terus merebak, semua individu memainkan peranan penting. Proses penyaluran maklumat dilakukan melalui pelbagai medium komunikasi sama ada secara lisan atau tanpa lisan untuk memberi kesedaran kepada masyarakat. Karya sastera turut mengambil peranan dalam menyampaikan maklumat tentang COVID-19 kepada masyarakat. Objektif kajian ini adalah untuk menganalisis informasi yang terdapat dalam Engkaulah Adiwiraku (2020) bagi melihat peranannya sebagai media komunikasi dalam menyampaikan maklumat kepada khalayak sasaran. Kajian ini berbentuk penyelidikan kualitatif dengan menggunakan kaedah kepustakaan dan analisis teks. Analisis teks dilakukan dengan mengaplikasikan Model Komunikasi SMCR Berlo (1960). Analisis kajian membuktikan bahawa Engkaulah Adiwiraku (2020) sarat dengan informasi penting mengenai COVID-19 dan peranan setiap individu bagi melawan penyebaran virus tersebut. Kajian juga menunjukkan bahawa bahasa yang ringkas dan mudah bersesuaian dengan tahap kemahiran bahasa kanak-kanak menjadi unsur penting dalam menyalurkan maklumat kepada kanak-kanak. Kesimpulannya, Engkaulah Adiwiraku (2020) berperanan sebagai media komunikasi yang berkesan untuk menyampaikan maklumat mengenai COVID-19 kepada masyarakat sekaligus menunjukkan kepentingan karya sastera dalam menyalurkan maklumat kepada khalayak. Kata kunci: Engkaulah Adiwiraku, COVID-19, sastera, komunikasi, Berlo.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90814629","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-31DOI: 10.17576/jkmjc-2023-3901-10
M. Sharipudin, Nurzihan Hassim, S. H. Ayub, K. Fam, Nusanee Meekaewkunchorn
In a post-pandemic environment, businesses face new challenges in sustaining stakeholder interest due to the ever-changing consumer behaviour trends and a more fragmented media landscape. Achieving sponsorship contracts within this tumultuous financial period due to limited sponsor budget raises uncertainty in a potential or existing sponsorship relations due to competition with other organisations for the support of targeted sponsors. The objective of this study is to understand sponsorship relations and decision making from sponsors’ point of view and to explore approaches deployed by sponsored properties in drafting their proposals. In doing so, the study implemented semi-structured interviews with thirteen (13) corporate communication and marketing managers in Malaysia who were directly associated with sponsorship or sponsorship-seeking exercises through the marketing and branding programmes of their organisations. Through a thematic analysis, our study discovered three main findings on establishing sponsorship relations which included prioritising stakeholders, upholding current policies and developing value-added collaborations for growth. The need for accountability, compliance with organisation standards and linkages to government initiatives provided sponsored properties with the awareness of the evolving B2B sponsorship and media environment. The study emphasised the significance of ethical business practices when making strategic decisions on sponsorship. Further to this, the study outlined implications from the selection of sponsored properties in the business-to-business (B2B) community to continue fostering trust and inspire confidence from the public through strategic media and enduring partnerships. Keywords: Sponsorship, sponsorship relations, business-to-business, media, marketing mix.
{"title":"Exploring Managers’ Perceptions on Sponsorship Relations and Decision Making in the Malaysian B2B Context","authors":"M. Sharipudin, Nurzihan Hassim, S. H. Ayub, K. Fam, Nusanee Meekaewkunchorn","doi":"10.17576/jkmjc-2023-3901-10","DOIUrl":"https://doi.org/10.17576/jkmjc-2023-3901-10","url":null,"abstract":"In a post-pandemic environment, businesses face new challenges in sustaining stakeholder interest due to the ever-changing consumer behaviour trends and a more fragmented media landscape. Achieving sponsorship contracts within this tumultuous financial period due to limited sponsor budget raises uncertainty in a potential or existing sponsorship relations due to competition with other organisations for the support of targeted sponsors. The objective of this study is to understand sponsorship relations and decision making from sponsors’ point of view and to explore approaches deployed by sponsored properties in drafting their proposals. In doing so, the study implemented semi-structured interviews with thirteen (13) corporate communication and marketing managers in Malaysia who were directly associated with sponsorship or sponsorship-seeking exercises through the marketing and branding programmes of their organisations. Through a thematic analysis, our study discovered three main findings on establishing sponsorship relations which included prioritising stakeholders, upholding current policies and developing value-added collaborations for growth. The need for accountability, compliance with organisation standards and linkages to government initiatives provided sponsored properties with the awareness of the evolving B2B sponsorship and media environment. The study emphasised the significance of ethical business practices when making strategic decisions on sponsorship. Further to this, the study outlined implications from the selection of sponsored properties in the business-to-business (B2B) community to continue fostering trust and inspire confidence from the public through strategic media and enduring partnerships. Keywords: Sponsorship, sponsorship relations, business-to-business, media, marketing mix.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77459451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-31DOI: 10.17576/jkmjc-2023-3901-11
A. Manan, Muhammad Arif Fadhilah, Kamarullah Kamarullah, Luthfi Auni, Cut Intan Salasiyah
The Indonesian government has brought in strict regulations to stop cigarette advertisements, so cigarette companies have become very creative at creating subliminal messaging to promote their products. Our descriptive study discusses a semiotic analysis of billboard advertisements for brands of cigarettes in Indonesia. In particular, we focus on the signs’ function, how they deliver a message, and the implications or assurance for relieving daily societal problems. We also highlight the myths that these billboards deliver and their promises. Accordingly, 4 out of 52 large cigarette billboard ads on the streets around Banda Aceh, Indonesia, were selected based on specific considerations, namely brand popularity and frequency. The analysis of the ads draws on Chandler’s model of semiotic analysis covering the ads’ contextual background, description, interpretation, and explanation. The analysis shows that each ad uses various communicative functions to create a sense of motivation, pleasure, agitation, or conservatism. The ads also aim at rejecting Indonesians’ unawareness of problems, the boringness of routines, fantasy, and economic struggles. Each ad uses similar delivery ways in the colors, situation, and potential market target. As for the implication, the meanings represented by particular symbols in the ads are a way of life challenge and breaking boundaries despite the cigarette companies’ intention to persuade potential consumers to try their products. Keywords: Cigarette advertisements, myths, semiotic analysis, semiotic resources, signs.
{"title":"Masa Lalu Masalah Lu: A Semiotic Study in the Myths Hidden within Cigarette Billboard Ads in Indonesia","authors":"A. Manan, Muhammad Arif Fadhilah, Kamarullah Kamarullah, Luthfi Auni, Cut Intan Salasiyah","doi":"10.17576/jkmjc-2023-3901-11","DOIUrl":"https://doi.org/10.17576/jkmjc-2023-3901-11","url":null,"abstract":"The Indonesian government has brought in strict regulations to stop cigarette advertisements, so cigarette companies have become very creative at creating subliminal messaging to promote their products. Our descriptive study discusses a semiotic analysis of billboard advertisements for brands of cigarettes in Indonesia. In particular, we focus on the signs’ function, how they deliver a message, and the implications or assurance for relieving daily societal problems. We also highlight the myths that these billboards deliver and their promises. Accordingly, 4 out of 52 large cigarette billboard ads on the streets around Banda Aceh, Indonesia, were selected based on specific considerations, namely brand popularity and frequency. The analysis of the ads draws on Chandler’s model of semiotic analysis covering the ads’ contextual background, description, interpretation, and explanation. The analysis shows that each ad uses various communicative functions to create a sense of motivation, pleasure, agitation, or conservatism. The ads also aim at rejecting Indonesians’ unawareness of problems, the boringness of routines, fantasy, and economic struggles. Each ad uses similar delivery ways in the colors, situation, and potential market target. As for the implication, the meanings represented by particular symbols in the ads are a way of life challenge and breaking boundaries despite the cigarette companies’ intention to persuade potential consumers to try their products. Keywords: Cigarette advertisements, myths, semiotic analysis, semiotic resources, signs.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74075504","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-31DOI: 10.17576/jkmjc-2023-3901-14
Ernawati ABDUL WAHAB, Muhammad Adnan Pitchan, Ali Salman
Pemahaman masyarakat terhadap sesuatu kempen yang diadakan sangat penting yang mana ia menunjukkan sama ada tujuan dan objektif sesuatu kempen itu tercapai. Kempen pencegahan jenayah penipuan dalam talian yang dilaksanakan oleh Polis Diraja Malaysia (PDRM) melalui Jabatan Siasatan Jenayah Komersil (JSJK) adalah bertujuan memberi pengetahuan, meningkatkan kesedaran, membentuk sikap dan amalan untuk mengelakkan masyarakat menjadi mangsa jenayah penipuan dalam talian. Walaupun saban tahun kempen seumpamanya dilaksanakan, namun masyarakat masih menjadi mangsa. Oleh itu, pemahaman masyarakat terhadap pencegahan jenayah penipuan dalam talian harus ditingkatkan dari semasa ke semasa memandangkan modus operandi jenayah tersebut yang sentiasa berubah, dan salah satu kaedahnya adalah melalui kempen. Justeru, kajian ini dijalankan untuk mengkaji pemahaman masyarakat terhadap kempen pencegahan jenayah penipuan dalam talian yang dilihat dari sudut pengetahuan, sikap dan amalan masyarakat terhadap kempen. Metodologi kajian adalah pendekatan kualitatif, iaitu temu bual kumpulan fokus. Seramai 21 orang informan terdiri daripada masyarakat di sekitar Kuala Lumpur yang telah menghadiri kempen pencegahan jenayah penipuan dalam talian telah ditemu bual melalui tiga kumpulan fokus mengikut tiga daerah utama iaitu Brickfields, Sentul dan Dang Wangi. Hasil kajian mendapati bahawa ketiga-tiga elemen pengetahuan, sikap dan amalan adalah saling berkaitan dan masyarakat di kawasan kajian mempunyai pengetahuan yang baik terhadap kempen pencegahan jenayah penipuan dalam talian terutama dari segi tujuan dan mesej yang disampaikan di dalam kempen. Sikap masyarakat terhadap kempen pula positif kerana mereka berkeyakinan bahawa kempen tersebut mendatangkan kebaikan dan manfaat kepada masyarakat umum. Amalan masyarakat berada pada tahap yang baik terhadap kempen kerana mempraktikkan nasihat yang diterima semasa kempen. Kata kunci: Jenayah siber, komersial, media sosial, teknologi, literasi.
{"title":"Pengetahuan, Sikap dan Amalan Masyarakat di Kuala Lumpur Terhadap Kempen Pencegahan Jenayah Penipuan Dalam Talian","authors":"Ernawati ABDUL WAHAB, Muhammad Adnan Pitchan, Ali Salman","doi":"10.17576/jkmjc-2023-3901-14","DOIUrl":"https://doi.org/10.17576/jkmjc-2023-3901-14","url":null,"abstract":"Pemahaman masyarakat terhadap sesuatu kempen yang diadakan sangat penting yang mana ia menunjukkan sama ada tujuan dan objektif sesuatu kempen itu tercapai. Kempen pencegahan jenayah penipuan dalam talian yang dilaksanakan oleh Polis Diraja Malaysia (PDRM) melalui Jabatan Siasatan Jenayah Komersil (JSJK) adalah bertujuan memberi pengetahuan, meningkatkan kesedaran, membentuk sikap dan amalan untuk mengelakkan masyarakat menjadi mangsa jenayah penipuan dalam talian. Walaupun saban tahun kempen seumpamanya dilaksanakan, namun masyarakat masih menjadi mangsa. Oleh itu, pemahaman masyarakat terhadap pencegahan jenayah penipuan dalam talian harus ditingkatkan dari semasa ke semasa memandangkan modus operandi jenayah tersebut yang sentiasa berubah, dan salah satu kaedahnya adalah melalui kempen. Justeru, kajian ini dijalankan untuk mengkaji pemahaman masyarakat terhadap kempen pencegahan jenayah penipuan dalam talian yang dilihat dari sudut pengetahuan, sikap dan amalan masyarakat terhadap kempen. Metodologi kajian adalah pendekatan kualitatif, iaitu temu bual kumpulan fokus. Seramai 21 orang informan terdiri daripada masyarakat di sekitar Kuala Lumpur yang telah menghadiri kempen pencegahan jenayah penipuan dalam talian telah ditemu bual melalui tiga kumpulan fokus mengikut tiga daerah utama iaitu Brickfields, Sentul dan Dang Wangi. Hasil kajian mendapati bahawa ketiga-tiga elemen pengetahuan, sikap dan amalan adalah saling berkaitan dan masyarakat di kawasan kajian mempunyai pengetahuan yang baik terhadap kempen pencegahan jenayah penipuan dalam talian terutama dari segi tujuan dan mesej yang disampaikan di dalam kempen. Sikap masyarakat terhadap kempen pula positif kerana mereka berkeyakinan bahawa kempen tersebut mendatangkan kebaikan dan manfaat kepada masyarakat umum. Amalan masyarakat berada pada tahap yang baik terhadap kempen kerana mempraktikkan nasihat yang diterima semasa kempen. Kata kunci: Jenayah siber, komersial, media sosial, teknologi, literasi.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89015194","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-31DOI: 10.17576/jkmjc-2023-3901-03
Z. Utemissov
A comparative analysis of the activities of pro-state TV channels Qazaqstan TV and Al-Jazeera and their relationship with the state are detailed herein, taking into account the specifics of their functioning and the evolution of the television industry in Kazakhstan and Qatar. Using the example of Al-Jazeera, the study demonstrates that the state funding of media does not necessarily aim to fuel branding propaganda through TV channels, but rather to help them acquire independence from state regulation, for example, increasing the role of an entity that complements the functions of the state, and identifies the information needs of its audience. On the other hand, data are presented that indicate the difficulties Qazaqstan will have to face in the post-pandemic era and the rapidly changing digital world, as well as challenges ahead in terms of competitiveness and competition for the audience. Qualitative and quantitative statistical methods were employed to validate the hypothesis that the rating of networks does not hang with the factor of state funding, but related to the content materials. A detailed content analysis of the information agenda was carried out, and a brief historical development of both TV channels was studied. Statistical data provided by open international sources, as well as comparative financial data on these channels, were investigated. In the context of the article, recommendations are made for Qazaqstan TV to tailor their agenda according to a changing socio-political environment. Keywords: Qazaqstan TV, Al-Jazeera, public opinion, political discussion, news agenda.
{"title":"Contrasting State-Run TV Channel Ratings: A Comparative Analysis of the Evolution of “Qazaqstan” and “Al-Jazeera”","authors":"Z. Utemissov","doi":"10.17576/jkmjc-2023-3901-03","DOIUrl":"https://doi.org/10.17576/jkmjc-2023-3901-03","url":null,"abstract":"A comparative analysis of the activities of pro-state TV channels Qazaqstan TV and Al-Jazeera and their relationship with the state are detailed herein, taking into account the specifics of their functioning and the evolution of the television industry in Kazakhstan and Qatar. Using the example of Al-Jazeera, the study demonstrates that the state funding of media does not necessarily aim to fuel branding propaganda through TV channels, but rather to help them acquire independence from state regulation, for example, increasing the role of an entity that complements the functions of the state, and identifies the information needs of its audience. On the other hand, data are presented that indicate the difficulties Qazaqstan will have to face in the post-pandemic era and the rapidly changing digital world, as well as challenges ahead in terms of competitiveness and competition for the audience. Qualitative and quantitative statistical methods were employed to validate the hypothesis that the rating of networks does not hang with the factor of state funding, but related to the content materials. A detailed content analysis of the information agenda was carried out, and a brief historical development of both TV channels was studied. Statistical data provided by open international sources, as well as comparative financial data on these channels, were investigated. In the context of the article, recommendations are made for Qazaqstan TV to tailor their agenda according to a changing socio-political environment. Keywords: Qazaqstan TV, Al-Jazeera, public opinion, political discussion, news agenda.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90506188","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-31DOI: 10.17576/jkmjc-2023-3901-27
Nordiana Hamzah, Noor Alhusna Madzlan, Hasrina Baharum, Muhamad Fadzllah Zaini, Rohaya MD. ALI
Komunikasi kepimpinan ialah penyampaian maklumat oleh pemimpin tentang budaya sesuatu organisasi, nilai teras, misi dan mesej penting untuk membina kepercayaan dalam sesuatu lingkungan masyarakat. Budaya sesuatu organisasi yang terdapat dalam teks kesusasteraan Melayu sama ada moden ataupun tradisional merakamkan peristiwa yang memaparkan hubungan pemimpin dalam masyarakat. Sesuatu peristiwa itu lahir hasil daripada komunikasi antara pemimpin dengan masyarakat yang menjadi wadah dalam penulisan. Teks kesusasteraan Melayu sama ada moden ataupun tradisional merakamkan peristiwa yang memaparkan hasil seni untuk masyarakat. Teks Nama Beta Sultan Alaudin merupakan teks moden yang ditulis dalam gaya moden namun mempunyai bahan penceritaan klasik iaitu penceritaan berkaitan kepimpinan Sultan Alaudin. Teks ini merakamkan penceritaan kisah Sultan Alaudin dari zaman kanak-kanak sehingga baginda mangkat. Kajian teks diaplikasikan dalam penyelidikan ini. Objektif kajian adalah untuk menganalisi komunikasi kepimpinan Sultan Alaudin secara bertema iaitu sub tema ethos, pathos dan logos berdasarkan teori Aristotle. Dapatan kajian menemukan bahawa Sultan Alaudin mempunyai keperibadian yang baik (ethos); mempunyai ikatan silaturahim yang rapat dengan Menteri dan rakyat (pathos) serta menyelesaikan masalah dengan kecerdasan emosi dan intelektual (logos) dalam komunikasi kepimpinan baginda. Implikasi kajian ini adalah untuk memberikan kesedaran ilmu komunikasi kepimpinan yang berkesan dalam pemilihan seseorang yang bakal memimpin sesebuah organisasi sama ada organisasi itu kecil ataupun besar seperti sebuah daerah, negeri ataupun negara. Kata kunci: Komunikasi, kepimpinan, ethos, pathos, logos.
{"title":"Analisis Ethos, Pathos dan Logos dalam Komunikasi Kepimpinan Nama Beta Sultan Alauddin Karya Faisal Tehrani","authors":"Nordiana Hamzah, Noor Alhusna Madzlan, Hasrina Baharum, Muhamad Fadzllah Zaini, Rohaya MD. ALI","doi":"10.17576/jkmjc-2023-3901-27","DOIUrl":"https://doi.org/10.17576/jkmjc-2023-3901-27","url":null,"abstract":"Komunikasi kepimpinan ialah penyampaian maklumat oleh pemimpin tentang budaya sesuatu organisasi, nilai teras, misi dan mesej penting untuk membina kepercayaan dalam sesuatu lingkungan masyarakat. Budaya sesuatu organisasi yang terdapat dalam teks kesusasteraan Melayu sama ada moden ataupun tradisional merakamkan peristiwa yang memaparkan hubungan pemimpin dalam masyarakat. Sesuatu peristiwa itu lahir hasil daripada komunikasi antara pemimpin dengan masyarakat yang menjadi wadah dalam penulisan. Teks kesusasteraan Melayu sama ada moden ataupun tradisional merakamkan peristiwa yang memaparkan hasil seni untuk masyarakat. Teks Nama Beta Sultan Alaudin merupakan teks moden yang ditulis dalam gaya moden namun mempunyai bahan penceritaan klasik iaitu penceritaan berkaitan kepimpinan Sultan Alaudin. Teks ini merakamkan penceritaan kisah Sultan Alaudin dari zaman kanak-kanak sehingga baginda mangkat. Kajian teks diaplikasikan dalam penyelidikan ini. Objektif kajian adalah untuk menganalisi komunikasi kepimpinan Sultan Alaudin secara bertema iaitu sub tema ethos, pathos dan logos berdasarkan teori Aristotle. Dapatan kajian menemukan bahawa Sultan Alaudin mempunyai keperibadian yang baik (ethos); mempunyai ikatan silaturahim yang rapat dengan Menteri dan rakyat (pathos) serta menyelesaikan masalah dengan kecerdasan emosi dan intelektual (logos) dalam komunikasi kepimpinan baginda. Implikasi kajian ini adalah untuk memberikan kesedaran ilmu komunikasi kepimpinan yang berkesan dalam pemilihan seseorang yang bakal memimpin sesebuah organisasi sama ada organisasi itu kecil ataupun besar seperti sebuah daerah, negeri ataupun negara. Kata kunci: Komunikasi, kepimpinan, ethos, pathos, logos.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89831769","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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