Pub Date : 2022-05-19DOI: 10.1108/jibr-08-2021-0289
Rupjyoti Saha, S. G. Maji
Purpose This study aims to examine the impact of board human capital diversity, measured by educational qualification diversity and gender diversity on the financial performance of Indian firms after controlling corporate governance (CG) and firm-specific variables. Design/methodology/approach This study is based on a panel data set of top 100 listed Indian firms for a period of five years. The authors use Blau index and Shannon index to compute qualification diversity. The authors use three-stage least square (3SLS) model to deal with the potential endogeneity issue in the association of human capital diversity variables and other CG variables with firm performance. Further, the authors adopt generalized estimating equation (GEE) model for robustness check. Findings The authors find a significant positive impact of board’s educational diversity as well as gender diversity on the financial performance of firms. Additionally, they extricate highly significant positive interaction impact of board’s educational diversity and gender diversity on the financial performance of firms. Further, the results indicate a significant positive impact of board size, board independence, ownership concentration, family ownership and audit committee independence on firm performance, while CEO duality exhibits a significant negative impact on firm performance. Originality/value This study fills the existing gap in literature by extending the performance implications of board’s human capital diversity for top listed Indian firms.
{"title":"Board human capital diversity and firm performance: evidence from top listed Indian firms","authors":"Rupjyoti Saha, S. G. Maji","doi":"10.1108/jibr-08-2021-0289","DOIUrl":"https://doi.org/10.1108/jibr-08-2021-0289","url":null,"abstract":"\u0000Purpose\u0000This study aims to examine the impact of board human capital diversity, measured by educational qualification diversity and gender diversity on the financial performance of Indian firms after controlling corporate governance (CG) and firm-specific variables.\u0000\u0000\u0000Design/methodology/approach\u0000This study is based on a panel data set of top 100 listed Indian firms for a period of five years. The authors use Blau index and Shannon index to compute qualification diversity. The authors use three-stage least square (3SLS) model to deal with the potential endogeneity issue in the association of human capital diversity variables and other CG variables with firm performance. Further, the authors adopt generalized estimating equation (GEE) model for robustness check.\u0000\u0000\u0000Findings\u0000The authors find a significant positive impact of board’s educational diversity as well as gender diversity on the financial performance of firms. Additionally, they extricate highly significant positive interaction impact of board’s educational diversity and gender diversity on the financial performance of firms. Further, the results indicate a significant positive impact of board size, board independence, ownership concentration, family ownership and audit committee independence on firm performance, while CEO duality exhibits a significant negative impact on firm performance.\u0000\u0000\u0000Originality/value\u0000This study fills the existing gap in literature by extending the performance implications of board’s human capital diversity for top listed Indian firms.\u0000","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":"13 4","pages":""},"PeriodicalIF":2.5,"publicationDate":"2022-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41286311","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-17DOI: 10.1108/jibr-06-2022-383
N. Srinivasan, Shalini Singh
{"title":"Guest editorial: Digital marketing trends","authors":"N. Srinivasan, Shalini Singh","doi":"10.1108/jibr-06-2022-383","DOIUrl":"https://doi.org/10.1108/jibr-06-2022-383","url":null,"abstract":"","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2022-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42798471","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-19DOI: 10.1108/jibr-12-2020-0382
Kumar Sanjay Sawarni, Sivasankaran Narayanasamy, S. Chattopadhyay, Prasenjit Chakrabarti
Purpose This paper aims to investigate how firms growing at a high average rate over a period differ in their working capital management (WCM) efficiency from those growing at a low rate during the same period. It also examines how WCM efficiency impacts firms’ financial performance and how firms’ growth influences this relationship. Design/methodology/approach The authors have analyzed the difference in WCM efficiency of a sample of 431 nonfinancial firms during 2012 to 2019 by segregating them into above median growth (AMG) and below median growth (BMG) firms. The authors have used fixed effect regression to investigate the impact of cash conversion cycle, inventory days, accounts receivable days and accounts payable days on the financial performance and the effect of growth on this relationship. Findings This study finds that AMG firms manage their working capital significantly more efficiently than BMG firms. It also reports that the WCM efficiency impacts the profitability and valuation of firms positively; however, this relationship is more intense for firms growing at a high rate than for those growing at a low rate. Originality/value This research should contribute to the less researched area of WCM by finding the effect of growth on the relationship between WCM efficiency and performance. The evidence found in this study may be of interest for industry practitioners and managers in identifying WCM efficiency as an important driver for the financial performance of their firms.
{"title":"Working capital management, financial performance and growth of firms: empirical evidence from India","authors":"Kumar Sanjay Sawarni, Sivasankaran Narayanasamy, S. Chattopadhyay, Prasenjit Chakrabarti","doi":"10.1108/jibr-12-2020-0382","DOIUrl":"https://doi.org/10.1108/jibr-12-2020-0382","url":null,"abstract":"\u0000Purpose\u0000This paper aims to investigate how firms growing at a high average rate over a period differ in their working capital management (WCM) efficiency from those growing at a low rate during the same period. It also examines how WCM efficiency impacts firms’ financial performance and how firms’ growth influences this relationship.\u0000\u0000\u0000Design/methodology/approach\u0000The authors have analyzed the difference in WCM efficiency of a sample of 431 nonfinancial firms during 2012 to 2019 by segregating them into above median growth (AMG) and below median growth (BMG) firms. The authors have used fixed effect regression to investigate the impact of cash conversion cycle, inventory days, accounts receivable days and accounts payable days on the financial performance and the effect of growth on this relationship.\u0000\u0000\u0000Findings\u0000This study finds that AMG firms manage their working capital significantly more efficiently than BMG firms. It also reports that the WCM efficiency impacts the profitability and valuation of firms positively; however, this relationship is more intense for firms growing at a high rate than for those growing at a low rate.\u0000\u0000\u0000Originality/value\u0000This research should contribute to the less researched area of WCM by finding the effect of growth on the relationship between WCM efficiency and performance. The evidence found in this study may be of interest for industry practitioners and managers in identifying WCM efficiency as an important driver for the financial performance of their firms.\u0000","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2022-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44734145","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-08DOI: 10.1108/jibr-03-2022-365
Thillai Rajan Annamalai, Priya Nair Rajeev
{"title":"Guest editorial","authors":"Thillai Rajan Annamalai, Priya Nair Rajeev","doi":"10.1108/jibr-03-2022-365","DOIUrl":"https://doi.org/10.1108/jibr-03-2022-365","url":null,"abstract":"","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2022-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47660144","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-02DOI: 10.1108/jibr-03-2021-0085
S. Erevelles, K. Bordia, B. Whelan, Julia R. Canter, Elise Guimont-Blackburn
Purpose The blockchain represents a seminal paradigm shift, likely to radically transform business in the future. While the paradigm associated with the World Wide Web and Big Data is focused on the “sharing of information,” the paradigm associated with blockchain is focused on the “sharing of assets.” Intellectual assets are among the most valuable of assets, and customer co-creation is a key approach for creating new value for firms. This paper aims to draw on blockchain-centric logic to develop an initial theoretical framework, with managerial recommendations, for the use of blockchain in customer co-creation. Design/methodology/approach Building upon established indigenous theory development and inductive realist approaches, the authors develop an original two-step methodology to create the initial theoretical framework. This methodology, involving foundational premises and propositions, is ideal for relatively new areas of research and is well suited to serve as a relatively faster catalyst for future research. Findings Despite the substantial potential impact of blockchain in innovation, no theoretical foundation for blockchain in customer co-creation exists. To fill this gap, the authors present an initial theoretical framework, using blockchain-centric logic in customer co-creation. The proposed theoretical framework highlights how key prerequisites in customer co-creation, including trust, security, transparency, identity and immutability, can be enhanced with blockchain-centric logic. Originality/value It is hoped that the initial theoretical framework, based on blockchain-centric logic, can contribute to future academic research on blockchain in customer co-creation and help practitioners better exploit the blockchain in co-creation. Directions for future research, the larger agenda for this paper, are presented in the conclusion.
{"title":"Blockchain and the transformation of customer co-creation","authors":"S. Erevelles, K. Bordia, B. Whelan, Julia R. Canter, Elise Guimont-Blackburn","doi":"10.1108/jibr-03-2021-0085","DOIUrl":"https://doi.org/10.1108/jibr-03-2021-0085","url":null,"abstract":"\u0000Purpose\u0000The blockchain represents a seminal paradigm shift, likely to radically transform business in the future. While the paradigm associated with the World Wide Web and Big Data is focused on the “sharing of information,” the paradigm associated with blockchain is focused on the “sharing of assets.” Intellectual assets are among the most valuable of assets, and customer co-creation is a key approach for creating new value for firms. This paper aims to draw on blockchain-centric logic to develop an initial theoretical framework, with managerial recommendations, for the use of blockchain in customer co-creation.\u0000\u0000\u0000Design/methodology/approach\u0000Building upon established indigenous theory development and inductive realist approaches, the authors develop an original two-step methodology to create the initial theoretical framework. This methodology, involving foundational premises and propositions, is ideal for relatively new areas of research and is well suited to serve as a relatively faster catalyst for future research.\u0000\u0000\u0000Findings\u0000Despite the substantial potential impact of blockchain in innovation, no theoretical foundation for blockchain in customer co-creation exists. To fill this gap, the authors present an initial theoretical framework, using blockchain-centric logic in customer co-creation. The proposed theoretical framework highlights how key prerequisites in customer co-creation, including trust, security, transparency, identity and immutability, can be enhanced with blockchain-centric logic.\u0000\u0000\u0000Originality/value\u0000It is hoped that the initial theoretical framework, based on blockchain-centric logic, can contribute to future academic research on blockchain in customer co-creation and help practitioners better exploit the blockchain in co-creation. Directions for future research, the larger agenda for this paper, are presented in the conclusion.\u0000","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2022-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46120595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-02DOI: 10.1108/jibr-07-2021-0281
G. Kalyanaram, Gordhan K. Saini, S. Mony, N. Jayasankaran
Purpose Pricing is always a fundamental marketing element. In the digital marketing/e-commerce context, there are two universal phenomena: desire to micro-segment and customize, and the adverse reaction upon unfair perception of price. A third related question is how should firms consider price increases and decreases? Specifically, this paper aims to address the following three research and practice questions: What are the theoretical underpinnings of perception of fairness/unfairness in pricing, and what are the findings? What are the theoretical underpinnings of response to price increases and decreases? What should be online pricing strategy, consistent with the findings on (un)fairness perception of pricing and response to price increases and decreases? Design/methodology/approach The present approach is integrative review and critical analyses, and synthesis. The review dates back to 1960s, and is inter-disciplinary, including apposite findings in behavioral science, economics, marketing and operations management/research. The authors search for insights with significant empirical support to address these questions. Findings Perception of unfair price impacts consumer choice, probability of purchase, intent to buy and attitude to product/service/firm adversely. Consumers react differently to perceived unfair and fair prices. Consumers react more strongly and negatively to perceived unfair prices (compared to prices perceived to be fair) in their intent to buy and other related metrics. Consumers react differently to price increases and price decreases relative to the reference price. Consumers react more strongly to price increases than to price decreases. There is substantial heterogeneity in the magnitude of loss-aversion effect, depending on the product/service category and estimation methods. Originality/value The authors review and discuss potential viable pricing strategies. Based on the generalizable findings, this study provides actionable insights to managers for pricing in digital marketing context. Also, the authors provide useful directions for future research.
{"title":"Behavioral response to online pricing: empirical and managerial insights","authors":"G. Kalyanaram, Gordhan K. Saini, S. Mony, N. Jayasankaran","doi":"10.1108/jibr-07-2021-0281","DOIUrl":"https://doi.org/10.1108/jibr-07-2021-0281","url":null,"abstract":"\u0000Purpose\u0000Pricing is always a fundamental marketing element. In the digital marketing/e-commerce context, there are two universal phenomena: desire to micro-segment and customize, and the adverse reaction upon unfair perception of price. A third related question is how should firms consider price increases and decreases? Specifically, this paper aims to address the following three research and practice questions: What are the theoretical underpinnings of perception of fairness/unfairness in pricing, and what are the findings? What are the theoretical underpinnings of response to price increases and decreases? What should be online pricing strategy, consistent with the findings on (un)fairness perception of pricing and response to price increases and decreases?\u0000\u0000\u0000Design/methodology/approach\u0000The present approach is integrative review and critical analyses, and synthesis. The review dates back to 1960s, and is inter-disciplinary, including apposite findings in behavioral science, economics, marketing and operations management/research. The authors search for insights with significant empirical support to address these questions.\u0000\u0000\u0000Findings\u0000Perception of unfair price impacts consumer choice, probability of purchase, intent to buy and attitude to product/service/firm adversely. Consumers react differently to perceived unfair and fair prices. Consumers react more strongly and negatively to perceived unfair prices (compared to prices perceived to be fair) in their intent to buy and other related metrics. Consumers react differently to price increases and price decreases relative to the reference price. Consumers react more strongly to price increases than to price decreases. There is substantial heterogeneity in the magnitude of loss-aversion effect, depending on the product/service category and estimation methods.\u0000\u0000\u0000Originality/value\u0000The authors review and discuss potential viable pricing strategies. Based on the generalizable findings, this study provides actionable insights to managers for pricing in digital marketing context. Also, the authors provide useful directions for future research.\u0000","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2022-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42354965","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-17DOI: 10.1108/jibr-07-2020-0216
Ekta Duggal, H. Verma
Purpose Research studies have attributed customer shift from offline to online retail to primarily functional reasons. Indian retailing differs from western counterparts in terms of structure and socio-cultural-historical-economic context. The purpose of this paper is to find whether this shift is instigated by positive or negative drive. Design/methodology/approach The data were collected through group discussions and reflective experiential accounts in the form of text. The textual material was thematically analyzed to develop thematic networks. By this method, the text’s patent structures were explored, and underlying hidden patterns were identified. Findings Two global themes of “volition” and “violation” were discovered. At the patent level, customers are attracted to online in volition as it allows them to move to higher or desired value space. However, at the deeper level, customer shifted to online as a means to escape from violations involved in human-to-human dealings with offline retailers. Practical implications The way forward for offline retailers is to build their advantage based on human interactions. The salvation of offline retailing does not lie in trying to beat online retailers on their position of strength but in leveraging interactions to build social capital. Originality/value This study sought to explore and apprehend the meaning of customer shift from offline to online retail at deeper psycho-socio-cultural level.
{"title":"Offline to online shopping: shift in volition or escape from violation","authors":"Ekta Duggal, H. Verma","doi":"10.1108/jibr-07-2020-0216","DOIUrl":"https://doi.org/10.1108/jibr-07-2020-0216","url":null,"abstract":"\u0000Purpose\u0000Research studies have attributed customer shift from offline to online retail to primarily functional reasons. Indian retailing differs from western counterparts in terms of structure and socio-cultural-historical-economic context. The purpose of this paper is to find whether this shift is instigated by positive or negative drive.\u0000\u0000\u0000Design/methodology/approach\u0000The data were collected through group discussions and reflective experiential accounts in the form of text. The textual material was thematically analyzed to develop thematic networks. By this method, the text’s patent structures were explored, and underlying hidden patterns were identified.\u0000\u0000\u0000Findings\u0000Two global themes of “volition” and “violation” were discovered. At the patent level, customers are attracted to online in volition as it allows them to move to higher or desired value space. However, at the deeper level, customer shifted to online as a means to escape from violations involved in human-to-human dealings with offline retailers.\u0000\u0000\u0000Practical implications\u0000The way forward for offline retailers is to build their advantage based on human interactions. The salvation of offline retailing does not lie in trying to beat online retailers on their position of strength but in leveraging interactions to build social capital.\u0000\u0000\u0000Originality/value\u0000This study sought to explore and apprehend the meaning of customer shift from offline to online retail at deeper psycho-socio-cultural level.\u0000","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2022-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49510710","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose To test if the factors “reviewer location” and “time frame” have any impact on the prediction results when predicting online product ratings from user reviews. Design/methodology/approach Reviews and ratings are scraped for the product “The Secret” book through Web pages of e-commerce websites like Amazon and Flipkart. Such data is used for training the model to predict ratings of similar products based on reviews data in various other social media platforms like Facebook, Quora and YouTube. After data preprocessing, sentiment analysis is used for opinion classification. A multi-class supervised support vector machine is used for feature classification and predictions. The four models produced in the study have a prediction accuracy of 79%. The data collection is done based on a specific geographical location and specific time frame. Post evaluating the predictions, inferential statistics are used to check for significance. Findings There will be an impact on the ratings predicted from the reviews that belong to a particular geographic location or time frame. The ratings predicted from such reviews help in taking accurate decisions as they are robust and informative. Research limitations/implications This study is confined to a single product and for cross domain social media pages, only Facebook, YouTube and Quora data are considered. Practical implications Provides credible ratings of a product/service on all cross domain social media pages making the initial screening process of purchase decisions better. Originality/value Many studies explored the usefulness of reviews for rating prediction based on review nature. This study aims to identify the usefulness of reviews based on factors that would reduce uncertainty in the purchase process.
{"title":"Testing the impact of uncertainty reducing reviews in the prediction of cross domain social media pages ratings","authors":"Indira Priyadarsini Jagiripu, Pramod Kumar Mishra, Anuj Saini, Ankita Biswal","doi":"10.1108/jibr-02-2021-0080","DOIUrl":"https://doi.org/10.1108/jibr-02-2021-0080","url":null,"abstract":"\u0000Purpose\u0000To test if the factors “reviewer location” and “time frame” have any impact on the prediction results when predicting online product ratings from user reviews.\u0000\u0000\u0000Design/methodology/approach\u0000Reviews and ratings are scraped for the product “The Secret” book through Web pages of e-commerce websites like Amazon and Flipkart. Such data is used for training the model to predict ratings of similar products based on reviews data in various other social media platforms like Facebook, Quora and YouTube. After data preprocessing, sentiment analysis is used for opinion classification. A multi-class supervised support vector machine is used for feature classification and predictions. The four models produced in the study have a prediction accuracy of 79%. The data collection is done based on a specific geographical location and specific time frame. Post evaluating the predictions, inferential statistics are used to check for significance.\u0000\u0000\u0000Findings\u0000There will be an impact on the ratings predicted from the reviews that belong to a particular geographic location or time frame. The ratings predicted from such reviews help in taking accurate decisions as they are robust and informative.\u0000\u0000\u0000Research limitations/implications\u0000This study is confined to a single product and for cross domain social media pages, only Facebook, YouTube and Quora data are considered.\u0000\u0000\u0000Practical implications\u0000Provides credible ratings of a product/service on all cross domain social media pages making the initial screening process of purchase decisions better.\u0000\u0000\u0000Originality/value\u0000Many studies explored the usefulness of reviews for rating prediction based on review nature. This study aims to identify the usefulness of reviews based on factors that would reduce uncertainty in the purchase process.\u0000","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2022-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42136824","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-26DOI: 10.1108/jibr-08-2021-0313
Anshuman Sharma, A. Fadahunsi, Haidar Abbas, V. Pathak
Purpose Based on the stimulus-organism-response (SOR) framework, this study aims to investigate the effect of social media marketing (SMM) activities on consumers’ purchase intention (PI), as well as to test the mediation effect of consumer-based brand equity (CBBE) and consumer inspiration (INS) between the relationship of SMM and PI. Further, this study has also proposed and validated SMM as a reflective–formative higher-order construct (R-F-HOC) with its five first-order dimensions: customization, entertainment, interaction, trendiness and word of mouth (WoM). Design/methodology/approach Using a non-probability purposive sampling method, a structured questionnaire survey using Google forms was used to collect data from a sample of 236 UAE consumers. Subsequently, the data was analyzed with a hybrid method that combined partial least squares structural equation modeling (PLS-SEM) and artificial neural network (ANN) analysis. Findings The findings suggest that SMM has a direct effect on CBBE, INS and PI. Both proposed mediation effects are statistically significant, and there is a partial complementary mediation effect of CBBE and INS between SMM and PI. This study validated the operationalization of SMM as R-F-HOC. Further, the results of the ANN analysis validate the results of the PLS-SEM, suggesting that SMM is the strongest predictor of PI followed by CBBE and INS. Research limitations/implications In terms of theoretical significance, this study has advanced our understanding of the process by which the influence of SMM is transferred to PI via CBBE and INS. This study has also made a significant contribution by validating SMM as a R-F-HOC. In terms of practical implications, this study suggests that SMM should be best assessed as a R-F-HOC construct with five dimensions: customization, entertainment, interaction, trendiness and WoM. This study has also demonstrated the importance of CBBE and INS in transmitting the effect of SMM on PI to marketers. Originality/value This study contributes to the digital advertising literature by filling a knowledge gap about the mediation effect of CBBE and INS between SMM and PI via the SOR framework. SMM’s multidimensionality as a R-F-HOC has also been established.
{"title":"A multi-analytic approach to predict social media marketing influence on consumer purchase intention","authors":"Anshuman Sharma, A. Fadahunsi, Haidar Abbas, V. Pathak","doi":"10.1108/jibr-08-2021-0313","DOIUrl":"https://doi.org/10.1108/jibr-08-2021-0313","url":null,"abstract":"\u0000Purpose\u0000Based on the stimulus-organism-response (SOR) framework, this study aims to investigate the effect of social media marketing (SMM) activities on consumers’ purchase intention (PI), as well as to test the mediation effect of consumer-based brand equity (CBBE) and consumer inspiration (INS) between the relationship of SMM and PI. Further, this study has also proposed and validated SMM as a reflective–formative higher-order construct (R-F-HOC) with its five first-order dimensions: customization, entertainment, interaction, trendiness and word of mouth (WoM).\u0000\u0000\u0000Design/methodology/approach\u0000Using a non-probability purposive sampling method, a structured questionnaire survey using Google forms was used to collect data from a sample of 236 UAE consumers. Subsequently, the data was analyzed with a hybrid method that combined partial least squares structural equation modeling (PLS-SEM) and artificial neural network (ANN) analysis.\u0000\u0000\u0000Findings\u0000The findings suggest that SMM has a direct effect on CBBE, INS and PI. Both proposed mediation effects are statistically significant, and there is a partial complementary mediation effect of CBBE and INS between SMM and PI. This study validated the operationalization of SMM as R-F-HOC. Further, the results of the ANN analysis validate the results of the PLS-SEM, suggesting that SMM is the strongest predictor of PI followed by CBBE and INS.\u0000\u0000\u0000Research limitations/implications\u0000In terms of theoretical significance, this study has advanced our understanding of the process by which the influence of SMM is transferred to PI via CBBE and INS. This study has also made a significant contribution by validating SMM as a R-F-HOC. In terms of practical implications, this study suggests that SMM should be best assessed as a R-F-HOC construct with five dimensions: customization, entertainment, interaction, trendiness and WoM. This study has also demonstrated the importance of CBBE and INS in transmitting the effect of SMM on PI to marketers.\u0000\u0000\u0000Originality/value\u0000This study contributes to the digital advertising literature by filling a knowledge gap about the mediation effect of CBBE and INS between SMM and PI via the SOR framework. SMM’s multidimensionality as a R-F-HOC has also been established.\u0000","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2022-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45607138","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-18DOI: 10.1108/jibr-04-2021-0137
Guydeuk Yeon, Paul C. Hong, E. N., D. M.
Purpose The COVID-19 pandemic presents unprecedented challenges for small and medium enterprises (SMEs) in emerging economies. This paper aims to examine how India's SMEs implement their strategic responses in this crisis. Design/methodology/approach The study uses dynamic capability theory to explore the strategic responses of SMEs. Strategy implementation theory helps to explain how they implement innovative practices for outcomes. A research model defines the COVID-19 challenges, strategic responses and performance outcomes. The study reports the findings of an initial pilot study of 75 firms and follow-up case study results in the context of COVID-19. Findings Firms choose their approaches according to their perceived market risks. Case studies illustrate that firms display diverse attitudes depending on their strategic direction, leadership vision and organizational culture. They achieve different outcomes by implementing specific styles of risk management practices (e.g. risk-averting, risk-taking and risk-thriving). Research limitations/implications Although the study context is Indian SMEs, the findings suggest meaningful lessons for other emerging economies in similar crisis events. The propositions may be extended to future research in broad contexts. Practical implications Even in the extraordinary COVID-19 market crisis, SMEs with limited resources display their strategic potential by recognizing their unique capabilities, translating them into effective actions and achieving desirable outcomes. Social implications In the COVID-19 pandemic, top leaders' mental attitude, strategic perspective and routine practices are contagious. Positive leadership motivates both internal and external stakeholders with an enormous level of collaboration. Originality/value This rare study of Indian SMEs provides a theoretical framework for designing a pilot survey and conducting a case study of multiple firms. Based on these findings, testable propositions are articulated for future research in diverse organizational and national contexts.
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