Purpose This study aims to analyze the available literature on the use of digital marketing and its impact on small- and medium-sized enterprises (SMEs). This study identifies the use of digital marketing practices and its impact on SMEs. Design/methodology/approach A systematic literature review has been conducted on digital marketing, and its implementation in SMEs. The impact of digital marketing on SMEs performance is observed over the past 12 years through the resources which are undertaken for the study, namely, Science Direct, Scopus, Springer, IEEE Explorer, ACM Digital Library, Engineering Village, ISI Web of Knowledge database is used to search the research publications on the selected topic. Findings Although some SME firms use digital marketing, their impact is not similar where we can recommend a fixed strategy for applying digital marketing. This review provides an insight into how digital marketing has evolved over the period of time and how SMEs are adopting it for their sustenance. Practical implications This study will give theoretical analysis of various benefits received by SMEs because of digital marketing in the different capacities helping organizations to uplift their productivity. Mind mapping will give the idea of impact of SMEs on their various performances in rural as well as in the urban areas. This study will give further scope for digital marketers to approach those industries specifically at rural parts of the nation for bringing change into their marketing operations and also for increasing turnover by the use of digital marketing. Originality/value Research on the use of digital marketing by SMEs firms is still at the embryonic stage in India. This study is a pioneering effort to review the use of digital marketing in SMEs and identify research priorities for scholars and practitioners.
目的本研究旨在分析有关数字营销的使用及其对中小企业的影响的现有文献。本研究确定了数字营销实践的使用及其对中小企业的影响。设计/方法/方法对数字营销及其在中小企业中的实施进行了系统的文献综述。数字营销对中小企业绩效的影响是在过去12年中观察到的 通过研究所需的资源，即Science Direct、Scopus、Springer、IEEE Explorer、ACM数字图书馆、Engineering Village、ISI Web of Knowledge数据库，检索所选主题的研究出版物。发现尽管一些中小企业使用数字营销，但在我们可以推荐应用数字营销的固定策略的地方，它们的影响并不相似。这篇综述深入了解了数字营销在一段时间内是如何发展的，以及中小企业是如何利用它来维持生计的。实践意义本研究将对中小企业在帮助组织提高生产力的不同能力下，因数字营销而获得的各种利益进行理论分析。思维导图将给出中小企业对其在农村和城市地区的各种表现的影响。这项研究将为数字营销人员提供进一步的空间，让他们能够接触到那些专门位于全国农村地区的行业，为他们的营销运营带来变革，并通过使用数字营销来增加营业额。创意/价值关于中小企业使用数字营销的研究在印度仍处于萌芽阶段。这项研究是一项开创性的工作，旨在回顾数字营销在中小企业中的应用，并确定学者和从业者的研究重点。
{"title":"A systematic literature review: digital marketing and its impact on SMEs","authors":"Gauri Girish Jadhav, Shubhangi Gaikwad, Dhananjay Bapat","doi":"10.1108/jibr-05-2022-0129","DOIUrl":"https://doi.org/10.1108/jibr-05-2022-0129","url":null,"abstract":"\u0000Purpose\u0000This study aims to analyze the available literature on the use of digital marketing and its impact on small- and medium-sized enterprises (SMEs). This study identifies the use of digital marketing practices and its impact on SMEs.\u0000\u0000\u0000Design/methodology/approach\u0000A systematic literature review has been conducted on digital marketing, and its implementation in SMEs. The impact of digital marketing on SMEs performance is observed over the past 12 years through the resources which are undertaken for the study, namely, Science Direct, Scopus, Springer, IEEE Explorer, ACM Digital Library, Engineering Village, ISI Web of Knowledge database is used to search the research publications on the selected topic.\u0000\u0000\u0000Findings\u0000Although some SME firms use digital marketing, their impact is not similar where we can recommend a fixed strategy for applying digital marketing. This review provides an insight into how digital marketing has evolved over the period of time and how SMEs are adopting it for their sustenance.\u0000\u0000\u0000Practical implications\u0000This study will give theoretical analysis of various benefits received by SMEs because of digital marketing in the different capacities helping organizations to uplift their productivity. Mind mapping will give the idea of impact of SMEs on their various performances in rural as well as in the urban areas. This study will give further scope for digital marketers to approach those industries specifically at rural parts of the nation for bringing change into their marketing operations and also for increasing turnover by the use of digital marketing.\u0000\u0000\u0000Originality/value\u0000Research on the use of digital marketing by SMEs firms is still at the embryonic stage in India. This study is a pioneering effort to review the use of digital marketing in SMEs and identify research priorities for scholars and practitioners.\u0000","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2023-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44055367","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-08DOI: 10.1108/jibr-09-2021-0320
Poonam Mulchandani, Rajan Pandey, Byomakesh Debata
Purpose This paper aims to study the underpricing phenomenon of initial public offerings (IPOs) of 355 Indian companies issued from 2007 to 2019. The research question this paper empirically examines is whether Indian corporate executives deliberately underprice IPOs from its fair value to attract investors, thereby causing an abnormal spike in the prices on the listing day. The findings of this study challenge a commonly held notion of leaving money on the table by IPO issuing companies. Of the overall average listing day returns of 17%, the deliberate premarket underpricing component is found to be mere 5.3%, while the remaining price fluctuation is, inter alia, a result of market momentum along with the unmet demands of impatient investors. Design/methodology/approach Following Koop and Li (2001), this study uses Stochastic frontier model (SFM) to study a routine anomaly of disparity between the primary market price (i.e. IPO issue price) and the secondary market price (listing price). The jump in the issue price observed on a listing day is decomposed into deliberate premarket underpricing component that reflects the extent of managerial manipulation and the after-market misvaluation component attributable to information asymmetry and prevailing market volatility. Findings This paper uses SFM to bifurcate initial returns into deliberate underpricing by managers and after-market mispricing by noise traders. This study finds that a significant part of the initial return is explained through after-market mispricing. This study finds that average initial returns are 17%, deliberate premarket underpricing is 5.3% and after-market mispricing averages 11.9%. Research limitations/implications This study can isolate underpricing done at the premarket by estimating a systematic one-sided error term that measures the maximum predicted issue price deviation from the offered price. Consequentially, the disaggregation of initial returns may be especially informative for retail investors in planning their exit strategy from an IPO by separating the strength of the firm's fundamentals and its causal relationship with the initial returns. Substantial proportion of after-market mispricing implies that future research should focus on factors causing after-market mispricing. As underlying causes are identified, tailor-made policy responses can be formulated to benefit investors. Practical implications This paper has empirically validated that initial return is a mix of both components, i.e. deliberate underpricing and aftermarket mispricing. This disaggregation of initial returns can prove helpful for investors in planning their exit strategy. This study can help investors to become more aware of the importance of the fundamentals of the firm and its causal relation with the initial returns. This information in turn can help reduce the information asymmetry amongst investors and help them lessen the costs of adverse selection. Originality/value A larg
{"title":"Deliberate underpricing and after-market mispricing in Indian IPO market: Stochastic frontier approach","authors":"Poonam Mulchandani, Rajan Pandey, Byomakesh Debata","doi":"10.1108/jibr-09-2021-0320","DOIUrl":"https://doi.org/10.1108/jibr-09-2021-0320","url":null,"abstract":"\u0000Purpose\u0000This paper aims to study the underpricing phenomenon of initial public offerings (IPOs) of 355 Indian companies issued from 2007 to 2019. The research question this paper empirically examines is whether Indian corporate executives deliberately underprice IPOs from its fair value to attract investors, thereby causing an abnormal spike in the prices on the listing day. The findings of this study challenge a commonly held notion of leaving money on the table by IPO issuing companies. Of the overall average listing day returns of 17%, the deliberate premarket underpricing component is found to be mere 5.3%, while the remaining price fluctuation is, inter alia, a result of market momentum along with the unmet demands of impatient investors.\u0000\u0000\u0000Design/methodology/approach\u0000Following Koop and Li (2001), this study uses Stochastic frontier model (SFM) to study a routine anomaly of disparity between the primary market price (i.e. IPO issue price) and the secondary market price (listing price). The jump in the issue price observed on a listing day is decomposed into deliberate premarket underpricing component that reflects the extent of managerial manipulation and the after-market misvaluation component attributable to information asymmetry and prevailing market volatility.\u0000\u0000\u0000Findings\u0000This paper uses SFM to bifurcate initial returns into deliberate underpricing by managers and after-market mispricing by noise traders. This study finds that a significant part of the initial return is explained through after-market mispricing. This study finds that average initial returns are 17%, deliberate premarket underpricing is 5.3% and after-market mispricing averages 11.9%.\u0000\u0000\u0000Research limitations/implications\u0000This study can isolate underpricing done at the premarket by estimating a systematic one-sided error term that measures the maximum predicted issue price deviation from the offered price. Consequentially, the disaggregation of initial returns may be especially informative for retail investors in planning their exit strategy from an IPO by separating the strength of the firm's fundamentals and its causal relationship with the initial returns. Substantial proportion of after-market mispricing implies that future research should focus on factors causing after-market mispricing. As underlying causes are identified, tailor-made policy responses can be formulated to benefit investors.\u0000\u0000\u0000Practical implications\u0000This paper has empirically validated that initial return is a mix of both components, i.e. deliberate underpricing and aftermarket mispricing. This disaggregation of initial returns can prove helpful for investors in planning their exit strategy. This study can help investors to become more aware of the importance of the fundamentals of the firm and its causal relation with the initial returns. This information in turn can help reduce the information asymmetry amongst investors and help them lessen the costs of adverse selection.\u0000\u0000\u0000Originality/value\u0000A larg","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2023-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48691031","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-01DOI: 10.1108/jibr-12-2020-0378
Sakti Ranjan Dash, Maheswar Sethi, R. Swain
Purpose The purpose of this paper is to examine the impact of working capital management (WCM) on profitability under different financial conditions (constraint/unconstraint) and WCM policy (aggressive/conservative). Furthermore, the study investigates the existence of optimal working capital levels under different financial conditions and WCM policy. Design/methodology/approach Two-step system generalized method of moments and fixed effect models are used to analyze the data collected from Prowess database from 2011 to 2020 for a sample of 1,104 Indian manufacturing companies. Findings The study finds an inverted U-shaped relationship between working capital and profitability in all financial conditions and working capital policy. This finding advocates the existence of an optimal level of working capital that equates the costs and benefits of holding working capital to maximize the companies’ profitability. However, holding working capital beyond the optimal level negatively affects profitability. Companies under financial constraints with aggressive working capital policies have the lowest optimal cash conversion cycle (CCC). Furthermore, the relationship of working capital with profitability and the optimal CCC varies owing to firm age and industry group. Originality/value To the best of the authors’ knowledge, this is the first paper that incorporates the impact of working capital on firm’s performance from both financial constraint (unconstraint) and aggressive (conservative) working capital policy perspectives in the Indian context. Furthermore, this study also contributes in terms of reflecting the effect of firm age and industry in determining the optimum CCC of the firms.
{"title":"Financial condition, working capital policy and profitability: evidence from Indian companies","authors":"Sakti Ranjan Dash, Maheswar Sethi, R. Swain","doi":"10.1108/jibr-12-2020-0378","DOIUrl":"https://doi.org/10.1108/jibr-12-2020-0378","url":null,"abstract":"\u0000Purpose\u0000The purpose of this paper is to examine the impact of working capital management (WCM) on profitability under different financial conditions (constraint/unconstraint) and WCM policy (aggressive/conservative). Furthermore, the study investigates the existence of optimal working capital levels under different financial conditions and WCM policy.\u0000\u0000\u0000Design/methodology/approach\u0000Two-step system generalized method of moments and fixed effect models are used to analyze the data collected from Prowess database from 2011 to 2020 for a sample of 1,104 Indian manufacturing companies.\u0000\u0000\u0000Findings\u0000The study finds an inverted U-shaped relationship between working capital and profitability in all financial conditions and working capital policy. This finding advocates the existence of an optimal level of working capital that equates the costs and benefits of holding working capital to maximize the companies’ profitability. However, holding working capital beyond the optimal level negatively affects profitability. Companies under financial constraints with aggressive working capital policies have the lowest optimal cash conversion cycle (CCC). Furthermore, the relationship of working capital with profitability and the optimal CCC varies owing to firm age and industry group.\u0000\u0000\u0000Originality/value\u0000To the best of the authors’ knowledge, this is the first paper that incorporates the impact of working capital on firm’s performance from both financial constraint (unconstraint) and aggressive (conservative) working capital policy perspectives in the Indian context. Furthermore, this study also contributes in terms of reflecting the effect of firm age and industry in determining the optimum CCC of the firms.\u0000","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2023-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48633045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-17DOI: 10.1108/jibr-02-2022-0045
S. Manocha, Pritpal Singh Bhullar, Timcy Sachdeva
Purpose The purpose of this study is to investigate the determinants that determine the investment behaviour of rural farmers. This study further examines the moderation effect of socio traits in the association between investment behaviour and its determined factors. Design/methodology/approach This study used a cross-sectional research design to gather information. The information for this research survey was gathered using a structured questionnaire from 400 individual investors in the rural area of Punjab, who participated in the study. It has been decided to use the Cronbach’s alpha test to determine the validity and reliability of the questionnaire. To evaluate the hypothesis, structural equation modelling has been used in the research process. Findings The results of this study reveal that attitude, financial risk inclination, financial planning and investment intention determine the investment behaviour of the rural people of Punjab. The results for the interaction effect of socio traits with investment intention, financial risk propensity and investment attitude were found statistically significant amongst rural people. The results of the moderation effect stated that interaction between the attitude and investment intention and financial risk propensity and investment intention is significantly influenced by age of respondents. The results further reveal that marital status of rural people affect the interaction between attitude and investment intention and financial risk propensity and investment intention. Nothing about education seems to be a moderating influence on any of the relationships studied. Originality/value The authors contribute to the literature in two aspects. Firstly, to the best of the authors’ knowledge, this is the only study of its kind that focuses on the investment behaviour of farmers. Secondly, by looking at the farmer’s investing behaviour, the moderation effect of demographic variables is also studied which set this study apart from another existing scholarly research. This study contributes to the growing literature on investment behaviour of farmers in developing and developed markets.
{"title":"Factors determining the investment behaviour of farmers – the moderating role of socioeconomic demographics","authors":"S. Manocha, Pritpal Singh Bhullar, Timcy Sachdeva","doi":"10.1108/jibr-02-2022-0045","DOIUrl":"https://doi.org/10.1108/jibr-02-2022-0045","url":null,"abstract":"\u0000Purpose\u0000The purpose of this study is to investigate the determinants that determine the investment behaviour of rural farmers. This study further examines the moderation effect of socio traits in the association between investment behaviour and its determined factors.\u0000\u0000\u0000Design/methodology/approach\u0000This study used a cross-sectional research design to gather information. The information for this research survey was gathered using a structured questionnaire from 400 individual investors in the rural area of Punjab, who participated in the study. It has been decided to use the Cronbach’s alpha test to determine the validity and reliability of the questionnaire. To evaluate the hypothesis, structural equation modelling has been used in the research process.\u0000\u0000\u0000Findings\u0000The results of this study reveal that attitude, financial risk inclination, financial planning and investment intention determine the investment behaviour of the rural people of Punjab. The results for the interaction effect of socio traits with investment intention, financial risk propensity and investment attitude were found statistically significant amongst rural people. The results of the moderation effect stated that interaction between the attitude and investment intention and financial risk propensity and investment intention is significantly influenced by age of respondents. The results further reveal that marital status of rural people affect the interaction between attitude and investment intention and financial risk propensity and investment intention. Nothing about education seems to be a moderating influence on any of the relationships studied.\u0000\u0000\u0000Originality/value\u0000The authors contribute to the literature in two aspects. Firstly, to the best of the authors’ knowledge, this is the only study of its kind that focuses on the investment behaviour of farmers. Secondly, by looking at the farmer’s investing behaviour, the moderation effect of demographic variables is also studied which set this study apart from another existing scholarly research. This study contributes to the growing literature on investment behaviour of farmers in developing and developed markets.\u0000","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2023-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41273095","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-10DOI: 10.1108/jibr-08-2022-0209
A. Rawal, Bechoo Lal
Purpose The uncertainty of getting admission into universities/institutions is one of the global problems in an academic environment. The students are having good marks with highest credential, but they are not sure about getting their admission into universities/institutions. In this research study, the researcher builds a predictive model using Naïve Bayes classifiers – machine learning algorithm to extract and analyze hidden pattern in students’ academic records and their credentials. The main purpose of this research study is to reduce the uncertainty for getting admission into universities/institutions based on their previous credentials and some other essential parameters. Design/methodology/approach This research study presents a joint venture of Naïve Bayes Classification and Kernel Density Estimations (KDE) to predict the student’s admission into universities or any higher institutions. The researcher collected data from the Kaggle data sets based on grade point average (GPA), graduate record examinations (GRE) and RANK of universities which are essential to take admission in higher education. Findings The classification model is built on the training data set of students’ examination score such as GPA, GRE, RANK and some other essential features that offered the admission with a predictive accuracy rate 72% and has been experimentally verified. To improve the quality of accuracy, the researcher used the Shapiro–Walk Normality Test and Gaussian distribution on large data sets. Research limitations/implications The limitation of this research study is that the developed predictive model is not applicable for getting admission into all courses. The researcher used the limited data attributes such as GRE, GPA and RANK which does not define the admission into all possible courses. It is stated that it is applicable only for student’s admission into universities/institutions, and the researcher used only three attributes of admission parameters, namely, GRE, GPA and RANK. Practical implications The researcher used the Naïve Bayes classifiers and KDE machine learning algorithms to develop a predictive model which is more reliable and efficient to classify the admission category (Admitted/Not Admitted) into universities/institutions. During the research study, the researcher found that accuracy performance of the predictive Model 1 and that of predictive Model 2 are very close to each other, with predictive Model 1 having truly predictive and falsely predictive rate of 70.46% and 29.53%, respectively. Social implications Yes, it is having a significant contribution for society; students and parents can get prior information about the possibilities of admission in higher academic institutions and universities. Originality/value The classification model can reduce the admission uncertainty and enhance the university’s decision-making capabilities. The significance of this research study is to reduce human intervention for making deci
{"title":"Predictive model for admission uncertainty in high education using Naïve Bayes classifier","authors":"A. Rawal, Bechoo Lal","doi":"10.1108/jibr-08-2022-0209","DOIUrl":"https://doi.org/10.1108/jibr-08-2022-0209","url":null,"abstract":"\u0000Purpose\u0000The uncertainty of getting admission into universities/institutions is one of the global problems in an academic environment. The students are having good marks with highest credential, but they are not sure about getting their admission into universities/institutions. In this research study, the researcher builds a predictive model using Naïve Bayes classifiers – machine learning algorithm to extract and analyze hidden pattern in students’ academic records and their credentials. The main purpose of this research study is to reduce the uncertainty for getting admission into universities/institutions based on their previous credentials and some other essential parameters.\u0000\u0000\u0000Design/methodology/approach\u0000This research study presents a joint venture of Naïve Bayes Classification and Kernel Density Estimations (KDE) to predict the student’s admission into universities or any higher institutions. The researcher collected data from the Kaggle data sets based on grade point average (GPA), graduate record examinations (GRE) and RANK of universities which are essential to take admission in higher education.\u0000\u0000\u0000Findings\u0000The classification model is built on the training data set of students’ examination score such as GPA, GRE, RANK and some other essential features that offered the admission with a predictive accuracy rate 72% and has been experimentally verified. To improve the quality of accuracy, the researcher used the Shapiro–Walk Normality Test and Gaussian distribution on large data sets.\u0000\u0000\u0000Research limitations/implications\u0000The limitation of this research study is that the developed predictive model is not applicable for getting admission into all courses. The researcher used the limited data attributes such as GRE, GPA and RANK which does not define the admission into all possible courses. It is stated that it is applicable only for student’s admission into universities/institutions, and the researcher used only three attributes of admission parameters, namely, GRE, GPA and RANK.\u0000\u0000\u0000Practical implications\u0000The researcher used the Naïve Bayes classifiers and KDE machine learning algorithms to develop a predictive model which is more reliable and efficient to classify the admission category (Admitted/Not Admitted) into universities/institutions. During the research study, the researcher found that accuracy performance of the predictive Model 1 and that of predictive Model 2 are very close to each other, with predictive Model 1 having truly predictive and falsely predictive rate of 70.46% and 29.53%, respectively.\u0000\u0000\u0000Social implications\u0000Yes, it is having a significant contribution for society; students and parents can get prior information about the possibilities of admission in higher academic institutions and universities.\u0000\u0000\u0000Originality/value\u0000The classification model can reduce the admission uncertainty and enhance the university’s decision-making capabilities. The significance of this research study is to reduce human intervention for making deci","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2023-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47770435","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-06DOI: 10.1108/jibr-08-2022-0211
Anant Deogaonkar, Sampada Nanoty
Purpose The purpose of this study is to investigate the moderated mediation between organizational culture (OC) and employee performance (EP), with a focus on how high-performance managerial practices (HPMPs) affect OC’s indirect effect via similarities in religious teachings (SRT), which was put to the test. Design/methodology/approach Data was collected from 275 working professionals. Partial least square structural equation modeling (PLS-SEM) was used for data analysis. Findings The results indicate that SRT mediate the relationship between OC and EP. HPMPs enhance EP by increasing the effect of OC on SRT. Research limitations/implications As a part of people and performance management as a function of the human resource management team this study contributes to OC literature by exploring the role of similarities in religious teaching in enhancing EP and OC. The HPMPs are complemented by the SRT that enhance OC thereby improving EP. Practical implications This study paves way for addressing the OC problems being faced by the organizations. Organizational development interventions to enhance the OC and its effectiveness in overall performance enhancement are complemented by SRT. This becomes a trigger point for practitioners to initiate interventions based SRT. Originality/value Till now, there is no evidence examining the role of moderated mediation based on the SRT complementing HPMPs.
{"title":"Moderated mediation between organizational culture and employee performance: the role of similarities in religious teachings and high-performance managerial practices","authors":"Anant Deogaonkar, Sampada Nanoty","doi":"10.1108/jibr-08-2022-0211","DOIUrl":"https://doi.org/10.1108/jibr-08-2022-0211","url":null,"abstract":"\u0000Purpose\u0000The purpose of this study is to investigate the moderated mediation between organizational culture (OC) and employee performance (EP), with a focus on how high-performance managerial practices (HPMPs) affect OC’s indirect effect via similarities in religious teachings (SRT), which was put to the test.\u0000\u0000\u0000Design/methodology/approach\u0000Data was collected from 275 working professionals. Partial least square structural equation modeling (PLS-SEM) was used for data analysis.\u0000\u0000\u0000Findings\u0000The results indicate that SRT mediate the relationship between OC and EP. HPMPs enhance EP by increasing the effect of OC on SRT.\u0000\u0000\u0000Research limitations/implications\u0000As a part of people and performance management as a function of the human resource management team this study contributes to OC literature by exploring the role of similarities in religious teaching in enhancing EP and OC. The HPMPs are complemented by the SRT that enhance OC thereby improving EP.\u0000\u0000\u0000Practical implications\u0000This study paves way for addressing the OC problems being faced by the organizations. Organizational development interventions to enhance the OC and its effectiveness in overall performance enhancement are complemented by SRT. This becomes a trigger point for practitioners to initiate interventions based SRT.\u0000\u0000\u0000Originality/value\u0000Till now, there is no evidence examining the role of moderated mediation based on the SRT complementing HPMPs.\u0000","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2023-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42202524","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-02DOI: 10.1108/jibr-08-2022-0213
Subhalaxmi Mohapatra, Risha Roy
Purpose The present study aims to understand the role of the network of a woman entrepreneur in helping the business during a crisis with a focus on the stakeholders, namely, the suppliers and the customers. Design/methodology/approach Case study method is used to address the research objectives and a case of a woman entrepreneur based in India is selected for the same purpose. An interpretive approach is used to understand the underlying phenomenon. Findings The analysis of the case illustrates how the three major aspects of the network, i.e. content, governance and structure, manifest from the supplier and the customers’ side and how do the same change during a crisis and may help the entrepreneur to overcome the crisis. Research limitations/implications The present study contributes to the theory of “network success hypotheses of entrepreneurship theory” by offering a manifestation of the same during a crisis faced by the entire network of the entrepreneur. Practical implications The findings provide insights on how an entrepreneur can use innovative ways of rethinking of the strategies during a crisis without compromising on the basic philosophy of the company. Originality/value The present study is one of a kind to identify the interplay between the entrepreneurial networks both from the customer and supplier sides of the firm during a crisis.
{"title":"United we stand: the entrepreneurs network and its role in overcoming crisis situations","authors":"Subhalaxmi Mohapatra, Risha Roy","doi":"10.1108/jibr-08-2022-0213","DOIUrl":"https://doi.org/10.1108/jibr-08-2022-0213","url":null,"abstract":"\u0000Purpose\u0000The present study aims to understand the role of the network of a woman entrepreneur in helping the business during a crisis with a focus on the stakeholders, namely, the suppliers and the customers.\u0000\u0000\u0000Design/methodology/approach\u0000Case study method is used to address the research objectives and a case of a woman entrepreneur based in India is selected for the same purpose. An interpretive approach is used to understand the underlying phenomenon.\u0000\u0000\u0000Findings\u0000The analysis of the case illustrates how the three major aspects of the network, i.e. content, governance and structure, manifest from the supplier and the customers’ side and how do the same change during a crisis and may help the entrepreneur to overcome the crisis.\u0000\u0000\u0000Research limitations/implications\u0000The present study contributes to the theory of “network success hypotheses of entrepreneurship theory” by offering a manifestation of the same during a crisis faced by the entire network of the entrepreneur.\u0000\u0000\u0000Practical implications\u0000The findings provide insights on how an entrepreneur can use innovative ways of rethinking of the strategies during a crisis without compromising on the basic philosophy of the company.\u0000\u0000\u0000Originality/value\u0000The present study is one of a kind to identify the interplay between the entrepreneurial networks both from the customer and supplier sides of the firm during a crisis.\u0000","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2023-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45474207","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-13DOI: 10.1108/jibr-03-2022-0083
T. Leung, A. Sane
Purpose The purpose of this study is to address the research gap about the impact of board and audit committee diversity (gender, ethnicity, age and education) on audit fee by using a balanced panel of listed firms in four Asian markets – Hong Kong, India, Malaysia and Singapore. The authors argue that a more diverse board and audit committee with the inclusion of females, international directors and directors of different education levels may act as a more effective and innovative mechanism to monitor and regulate important managerial decision such as audit fee. Design/methodology/approach The authors use a two-stage framework to address the endogeneity issue and the random-effects panel model to control for firm heterogeneity on a balanced panel of 200 firms in four Asian regions over 2011–2013 to examine the hypotheses presented in this study. Findings The authors find that diversity is a factor determining the level of fees paid to audit firms. A more diverse board and audit committee may demand audit services involving differential effort. Firms with more international directors on board and in audit committee pay a higher fee. In addition, a more educationally diverse board and audit committee also pay a higher fee. In contrast, a significant negative relationship is found between audit committee gender diversity and audit fees, but not between board gender diversity and audit fees, suggesting that a more gender-diverse audit committee asks for less audit effort and pays a lower audit fee. Research limitations/implications The findings of this study are based on three years of data from the largest 50 firms in four Asian regions, which limits the generalizability of the results. Like other cross-country studies, the analyses in this study also have problems in controlling for all unobservable factors related to cross-country differences in regulations or institutional environments. Diversity can take other forms, including experience, profession, tenure and marital status which are not a part of this study and lay the foundation for future research. Practical implications A firm with a more education-diverse board is more committed to quality monitoring and demands higher audit effort, and consequently, higher fees are paid to audit firms. More educationally diverse board and audit committee exercise more effective monitoring and prefer greater audit effort. Social implications Firms with more ethnic-diverse boards and audit committees may demand greater assurance for investor protection and pay higher audit fees. The complementary view of internal and external governance systems suggests more effective monitors may prefer additional protection through the purchase of more audit effort. The findings on education diversity and ethnic diversity are consistent with the argument of the complementary view. Originality/value This study highlights the significant impacts of diversity (gender, education and ethnicity) in the financial
{"title":"Diversity as an innovative means to improve corporate governance: a new perspective","authors":"T. Leung, A. Sane","doi":"10.1108/jibr-03-2022-0083","DOIUrl":"https://doi.org/10.1108/jibr-03-2022-0083","url":null,"abstract":"\u0000Purpose\u0000The purpose of this study is to address the research gap about the impact of board and audit committee diversity (gender, ethnicity, age and education) on audit fee by using a balanced panel of listed firms in four Asian markets – Hong Kong, India, Malaysia and Singapore. The authors argue that a more diverse board and audit committee with the inclusion of females, international directors and directors of different education levels may act as a more effective and innovative mechanism to monitor and regulate important managerial decision such as audit fee.\u0000\u0000\u0000Design/methodology/approach\u0000The authors use a two-stage framework to address the endogeneity issue and the random-effects panel model to control for firm heterogeneity on a balanced panel of 200 firms in four Asian regions over 2011–2013 to examine the hypotheses presented in this study.\u0000\u0000\u0000Findings\u0000The authors find that diversity is a factor determining the level of fees paid to audit firms. A more diverse board and audit committee may demand audit services involving differential effort. Firms with more international directors on board and in audit committee pay a higher fee. In addition, a more educationally diverse board and audit committee also pay a higher fee. In contrast, a significant negative relationship is found between audit committee gender diversity and audit fees, but not between board gender diversity and audit fees, suggesting that a more gender-diverse audit committee asks for less audit effort and pays a lower audit fee.\u0000\u0000\u0000Research limitations/implications\u0000The findings of this study are based on three years of data from the largest 50 firms in four Asian regions, which limits the generalizability of the results. Like other cross-country studies, the analyses in this study also have problems in controlling for all unobservable factors related to cross-country differences in regulations or institutional environments. Diversity can take other forms, including experience, profession, tenure and marital status which are not a part of this study and lay the foundation for future research.\u0000\u0000\u0000Practical implications\u0000A firm with a more education-diverse board is more committed to quality monitoring and demands higher audit effort, and consequently, higher fees are paid to audit firms. More educationally diverse board and audit committee exercise more effective monitoring and prefer greater audit effort.\u0000\u0000\u0000Social implications\u0000Firms with more ethnic-diverse boards and audit committees may demand greater assurance for investor protection and pay higher audit fees. The complementary view of internal and external governance systems suggests more effective monitors may prefer additional protection through the purchase of more audit effort. The findings on education diversity and ethnic diversity are consistent with the argument of the complementary view.\u0000\u0000\u0000Originality/value\u0000This study highlights the significant impacts of diversity (gender, education and ethnicity) in the financial ","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2022-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44864291","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-13DOI: 10.1108/jibr-07-2022-0177
S. B. Shirude, Manish R. Joshi
Purpose Free Open Source Softwares (FOSS) witnessed the development of many very good alternatives to proprietary softwares. These free softwares can be localized in several local languages. This paper aims to illustrate a very interesting empirical investigation on FOSS. Several significant benefits of localization are described in introduction and subsequent sections. Design/methodology/approach Although the localization process is standard and well documented for most of the FOSS, it is a more complex task as it involves coordination among developers, linguists and domain experts. Hence, a very few open source softwares are successfully localized in Indian languages. In this paper, the authors present an approach that they have used for GIMP (GNU Image Manipulation Program) software Marathikaran (localization in Marathi language) project of by Rajya Marathi Vikas Sanstha of Maharashtra Government (RMVS), India. Findings This localization project has been described by RMVS as a pilot project that would guide such similar localizations in many other Indian languages for other popular open source softwares. Social implications The localization work overcomes the general misconception that regional languages are good only for communication (Boli Bhasha) but cannot be used for dissemination of knowledge (Gyan Bhasha). This work is notably contributing to language preservation, language revitalization and Digital India Initiative. Originality/value This work is the pioneering work in this domain for Marathi language with respect to GIMP. The authors presented systematic steps used to localize the GIMP software in Marathi language (from 2% to 100%).
目的自由开放源码软件（FOSS）见证了许多非常好的专有软件替代品的发展。这些免费软件可以用几种当地语言进行本地化。本文旨在说明一个非常有趣的关于自由和开放源码软件的实证调查。在引言和后续章节中介绍了本地化的几个重要好处。设计/方法论/方法尽管大多数自由和开放源码软件的本地化过程是标准的，并有充分的文件记录，但这是一项更复杂的任务，因为它涉及开发人员、语言学家和领域专家之间的协调。因此，很少有开源软件成功地用印度语言本地化。在本文中，作者提出了一种用于印度马哈拉施特拉邦政府（RMVS）的Rajya Marathi Vikas Sanssa的GIMP（GNU图像操作程序）软件Marathikaran（马拉地语本地化）项目的方法。发现这个本地化项目被RMVS描述为一个试点项目，将指导其他流行的开源软件在许多其他印度语言中进行类似的本地化。社会含义本地化工作克服了人们普遍的误解，即地区语言只利于交流（Boli Bhasha），而不能用于传播知识（Gyan Bhasha。这项工作对语言保护、语言振兴和数字印度倡议做出了显著贡献。独创性/价值这项工作是马拉地语在GIMP领域的开创性工作。作者介绍了用马拉地语（从2%到100%）本地化GIMP软件的系统步骤。
{"title":"A successful recipe for localization: a case of GIMP (GNU image manipulation program)","authors":"S. B. Shirude, Manish R. Joshi","doi":"10.1108/jibr-07-2022-0177","DOIUrl":"https://doi.org/10.1108/jibr-07-2022-0177","url":null,"abstract":"\u0000Purpose\u0000Free Open Source Softwares (FOSS) witnessed the development of many very good alternatives to proprietary softwares. These free softwares can be localized in several local languages. This paper aims to illustrate a very interesting empirical investigation on FOSS. Several significant benefits of localization are described in introduction and subsequent sections.\u0000\u0000\u0000Design/methodology/approach\u0000Although the localization process is standard and well documented for most of the FOSS, it is a more complex task as it involves coordination among developers, linguists and domain experts. Hence, a very few open source softwares are successfully localized in Indian languages. In this paper, the authors present an approach that they have used for GIMP (GNU Image Manipulation Program) software Marathikaran (localization in Marathi language) project of by Rajya Marathi Vikas Sanstha of Maharashtra Government (RMVS), India.\u0000\u0000\u0000Findings\u0000This localization project has been described by RMVS as a pilot project that would guide such similar localizations in many other Indian languages for other popular open source softwares.\u0000\u0000\u0000Social implications\u0000The localization work overcomes the general misconception that regional languages are good only for communication (Boli Bhasha) but cannot be used for dissemination of knowledge (Gyan Bhasha). This work is notably contributing to language preservation, language revitalization and Digital India Initiative.\u0000\u0000\u0000Originality/value\u0000This work is the pioneering work in this domain for Marathi language with respect to GIMP. The authors presented systematic steps used to localize the GIMP software in Marathi language (from 2% to 100%).\u0000","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2022-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48626930","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-24DOI: 10.1108/jibr-04-2021-0122
Gurpreet Kour, Bhavika Chhabria
Purpose Extant literature in Video on Demand (VoD) has taken the consumer perspective; however, the stakeholder perspective is largely neglected. This paper aims to fill this gap by understanding the strategies to enhance the experience and engage customers from the supplier’s point of view. The purpose of the study is to identify and analyse strategies adopted by over-the-top (OTT) platforms that ensure consumer loyalty in the VoD space. Design/methodology/approach Using a qualitative approach and inductive qualitative design, the authors interviewed 16 industry experts associated with OTT platforms in India and people handling various marketing-related positions. Data collected included topics related to industry landscape, the value created for a customer, consumer experience, engagement and platform stickiness. Thematic analysis was used to find meaningful semantic elements. Findings This study has found that consumer experience, content differentiation, consumer sense-making and engagement and platform extension as value enhancers as the key strategies been adopted in the Indian context, thereby leading to a platform’s stickiness. Research limitations/implications This research offers insights to policymakers of content, digital platforms, media practitioners and managers that are drawing consumers influenced by platform strategies. Practical implications This research provides insights to content policy makers, digital platform leaders, media practitioners, and managers who are influencing consumers through platform strategies. Social implications The research could help entrepreneurs and marketers understand the perspectives of stakeholders in the VoD industry in India. Originality/value The study encourages researchers to explore the concept of stickiness, which may or may not be equivalent to loyalty. It is important to focus on quality, frequency, and regular reminders to help customers return to the same platform in the short term.
{"title":"Understanding platform strategies for consumer stickiness on OTT platforms","authors":"Gurpreet Kour, Bhavika Chhabria","doi":"10.1108/jibr-04-2021-0122","DOIUrl":"https://doi.org/10.1108/jibr-04-2021-0122","url":null,"abstract":"\u0000Purpose\u0000Extant literature in Video on Demand (VoD) has taken the consumer perspective; however, the stakeholder perspective is largely neglected. This paper aims to fill this gap by understanding the strategies to enhance the experience and engage customers from the supplier’s point of view. The purpose of the study is to identify and analyse strategies adopted by over-the-top (OTT) platforms that ensure consumer loyalty in the VoD space.\u0000\u0000\u0000Design/methodology/approach\u0000Using a qualitative approach and inductive qualitative design, the authors interviewed 16 industry experts associated with OTT platforms in India and people handling various marketing-related positions. Data collected included topics related to industry landscape, the value created for a customer, consumer experience, engagement and platform stickiness. Thematic analysis was used to find meaningful semantic elements.\u0000\u0000\u0000Findings\u0000This study has found that consumer experience, content differentiation, consumer sense-making and engagement and platform extension as value enhancers as the key strategies been adopted in the Indian context, thereby leading to a platform’s stickiness.\u0000\u0000\u0000Research limitations/implications\u0000This research offers insights to policymakers of content, digital platforms, media practitioners and managers that are drawing consumers influenced by platform strategies.\u0000\u0000\u0000Practical implications\u0000This research provides insights to content policy makers, digital platform leaders, media practitioners, and managers who are influencing consumers through platform strategies.\u0000\u0000\u0000Social implications\u0000The research could help entrepreneurs and marketers understand the perspectives of stakeholders in the VoD industry in India.\u0000\u0000\u0000Originality/value\u0000The study encourages researchers to explore the concept of stickiness, which may or may not be equivalent to loyalty. It is important to focus on quality, frequency, and regular reminders to help customers return to the same platform in the short term.\u0000","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2022-11-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42126050","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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