Pub Date : 2021-03-01DOI: 10.1108/JIBR-06-2020-0174
Harsandaldeep Kaur, K. Kaur
Purpose Although the prominence of social media for companies is widely acknowledged, a close examination of the literature reveals a lack of empirical research pertaining to the effect of consistency specifically on social media. Therefore, the purpose of this paper is to fill the gap in social media communication concerning the effect of consistent visual identity on social media users. Design/methodology/approach The study executed an experiment 2 (corporate visual identity condition) × 2 (organization type) between subjects design to map the effects of consistent visual identity on social media users appreciation of the visual identity, attitude toward the company, reputation and intention to commit to a company on social media. Findings The results of the study indicated the significant effects of consistent visual identity on social media users over the inconsistent conditions of visual identity on all dependent variables. Furthermore, there were insignificant main effects of organization type on general judgment, credibility, distinctiveness and reputation of the company. Practical implications This study presents the effects of consistent visual identity on social media platforms. The research will help marketing academicians, graphic designers and social media practitioners in online marketing by using its practical implications to strategically positioning their corporate brand in a social media environment. Originality/value This study provides novel insights on the impact of consistency on social media users. This is the first study to determine the role of consistent visual identity in the social media environment. It thereby adds to the literature of visual identity by developing the sphere of influence of consistency and its effects toward the user’s attitude.
{"title":"Investigating the effects of consistent visual identity on social media","authors":"Harsandaldeep Kaur, K. Kaur","doi":"10.1108/JIBR-06-2020-0174","DOIUrl":"https://doi.org/10.1108/JIBR-06-2020-0174","url":null,"abstract":"\u0000Purpose\u0000Although the prominence of social media for companies is widely acknowledged, a close examination of the literature reveals a lack of empirical research pertaining to the effect of consistency specifically on social media. Therefore, the purpose of this paper is to fill the gap in social media communication concerning the effect of consistent visual identity on social media users.\u0000\u0000\u0000Design/methodology/approach\u0000The study executed an experiment 2 (corporate visual identity condition) × 2 (organization type) between subjects design to map the effects of consistent visual identity on social media users appreciation of the visual identity, attitude toward the company, reputation and intention to commit to a company on social media.\u0000\u0000\u0000Findings\u0000The results of the study indicated the significant effects of consistent visual identity on social media users over the inconsistent conditions of visual identity on all dependent variables. Furthermore, there were insignificant main effects of organization type on general judgment, credibility, distinctiveness and reputation of the company.\u0000\u0000\u0000Practical implications\u0000This study presents the effects of consistent visual identity on social media platforms. The research will help marketing academicians, graphic designers and social media practitioners in online marketing by using its practical implications to strategically positioning their corporate brand in a social media environment.\u0000\u0000\u0000Originality/value\u0000This study provides novel insights on the impact of consistency on social media users. This is the first study to determine the role of consistent visual identity in the social media environment. It thereby adds to the literature of visual identity by developing the sphere of influence of consistency and its effects toward the user’s attitude.\u0000","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43112901","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-22DOI: 10.1108/JIBR-06-2020-0214
Roktim Sarmah, N. Dhiman, Honey Kanojia
Purpose The present study aims to probe into the determinants of mobile wallet adoption by millennials with the assistance of extended technology acceptance model. Design/methodology/approach The data was collected from the students studying professional courses in leading private universities in the north region of India. Keeping in view of the objective and hypotheses, the Partial Least Square Structural Equation Modeling (PLS -SEM) technique was used to test the proposed model. Findings The tested model brings into notice the imperative observation, which clearly outlines that there are all significant relationships, which can be observed herein. To explicitly state: perceived ease of use (PEOU) has a significant positive relationship with the perceived usefulness followed by PEOU also shares a significant positive relationship with the behavioral intention, and lastly trust as a variable under study establishes a significant positive relationship with actual use (AU). Research limitations/implications Implications for the banking industry are to ensure the safety and privacy (financial information) confidential. Originality/value The present study contributes to the literature of mobile wallet in the developing nations.
{"title":"Understanding intentions and actual use of mobile wallets by millennial: an extended TAM model perspective","authors":"Roktim Sarmah, N. Dhiman, Honey Kanojia","doi":"10.1108/JIBR-06-2020-0214","DOIUrl":"https://doi.org/10.1108/JIBR-06-2020-0214","url":null,"abstract":"\u0000Purpose\u0000The present study aims to probe into the determinants of mobile wallet adoption by millennials with the assistance of extended technology acceptance model.\u0000\u0000\u0000Design/methodology/approach\u0000The data was collected from the students studying professional courses in leading private universities in the north region of India. Keeping in view of the objective and hypotheses, the Partial Least Square Structural Equation Modeling (PLS -SEM) technique was used to test the proposed model.\u0000\u0000\u0000Findings\u0000The tested model brings into notice the imperative observation, which clearly outlines that there are all significant relationships, which can be observed herein. To explicitly state: perceived ease of use (PEOU) has a significant positive relationship with the perceived usefulness followed by PEOU also shares a significant positive relationship with the behavioral intention, and lastly trust as a variable under study establishes a significant positive relationship with actual use (AU).\u0000\u0000\u0000Research limitations/implications\u0000Implications for the banking industry are to ensure the safety and privacy (financial information) confidential.\u0000\u0000\u0000Originality/value\u0000The present study contributes to the literature of mobile wallet in the developing nations.\u0000","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2021-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43424053","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-18DOI: 10.1108/JIBR-08-2020-0275
C. Graham, Ffion Young, A. Marjan
Abstract Purpose: The audience for in-app mobile advertising is comparable in size and viewing rate to that for TV but divides its attention across a highly fragmented selection of apps, each competing for advertiser revenue. In market, the assumption is that this audience is deeply segmented, allowing individuals to be contextually targeted on the apps that define their interests and needs. But that assumption is not supported by the Laws of Double Jeopardy and Duplication of Viewing which closely predict usage in other mass media. Our purpose is to benchmark in-app audiences against these laws to better understand market structure. Method: We collected nearly three thousand hours of screen time data from a panel of Generation Z respondents and tested the predictive validity of two models against observed interactions with twenty-three popular apps in six categories over a week. Findings. Results show that contrary to industry assumptions, this audience for in-app advertising is not segmented. Engagement on individual apps and sharing rates between apps and app formats is predicted well. Originality/Value: Many authors have called for consistency in metrics to compare on and off-line media performance. This study bridges that gap, demonstrating how reach and frequency measures could inform digital scheduling for contextual targeting. Implications Optimising in-app advertising for short-term activation only limits its potential for brand-building. These findings encourage advertisers to schedule online campaigns for brand reach as well as sales lift, by advancing current understanding of audience behaviour.
{"title":"The generation Z audience for in-app advertising","authors":"C. Graham, Ffion Young, A. Marjan","doi":"10.1108/JIBR-08-2020-0275","DOIUrl":"https://doi.org/10.1108/JIBR-08-2020-0275","url":null,"abstract":"Abstract \u0000 \u0000Purpose: The audience for in-app mobile advertising is comparable in size and viewing rate to that for TV but divides its attention across a highly fragmented selection of apps, each competing for advertiser revenue. In market, the assumption is that this audience is deeply segmented, allowing individuals to be contextually targeted on the apps that define their interests and needs. But that assumption is not supported by the Laws of Double Jeopardy and Duplication of Viewing which closely predict usage in other mass media. Our purpose is to benchmark in-app audiences against these laws to better understand market structure. \u0000Method: We collected nearly three thousand hours of screen time data from a panel of Generation Z respondents and tested the predictive validity of two models against observed interactions with twenty-three popular apps in six categories over a week. \u0000Findings. Results show that contrary to industry assumptions, this audience for in-app advertising is not segmented. Engagement on individual apps and sharing rates between apps and app formats is predicted well. \u0000Originality/Value: Many authors have called for consistency in metrics to compare on and off-line media performance. This study bridges that gap, demonstrating how reach and frequency measures could inform digital scheduling for contextual targeting. \u0000Implications Optimising in-app advertising for short-term activation only limits its potential for brand-building. These findings encourage advertisers to schedule online campaigns for brand reach as well as sales lift, by advancing current understanding of audience behaviour.","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2021-02-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43175368","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-11DOI: 10.1108/JIBR-08-2020-0276
Vera Gelashvili, J. Martínez-Navalón, G. Enríquez
Purpose The main aim of this study is to analyze if the users’ stress and anxiety when using mobile Apps for restaurant reservations influence their trust and satisfaction toward the restaurants. In addition to this, the relationship between satisfaction and trust is studied. The study sample is the Indian population in Spain. Design/methodology/approach To achieve the objectives set, the questionnaire measuring each of the variables used in the study was carried out. A variance-based structural equation model, partial least squares (PLS), was used for statistical analysis of the data. Findings The results obtained have shown that the relations stress–satisfaction, anxiety–satisfaction and satisfaction–trust are accepted to be significant, whereas the relations stress–trust and anxiety–trust are rejected because they do not fulfill the minimum standards of significance. Originality/value This study is an important contribution in the academic literature because there are not many studies that analyze the variables of stress and anxiety in the context of marketing. In addition to this, the study sample is the Indian population resident in Spain, the population that is not studied in depth.
{"title":"How stress and anxiety when using mobile restaurant reservation Apps influence users’ satisfaction and trust","authors":"Vera Gelashvili, J. Martínez-Navalón, G. Enríquez","doi":"10.1108/JIBR-08-2020-0276","DOIUrl":"https://doi.org/10.1108/JIBR-08-2020-0276","url":null,"abstract":"\u0000Purpose\u0000The main aim of this study is to analyze if the users’ stress and anxiety when using mobile Apps for restaurant reservations influence their trust and satisfaction toward the restaurants. In addition to this, the relationship between satisfaction and trust is studied. The study sample is the Indian population in Spain.\u0000\u0000\u0000Design/methodology/approach\u0000To achieve the objectives set, the questionnaire measuring each of the variables used in the study was carried out. A variance-based structural equation model, partial least squares (PLS), was used for statistical analysis of the data.\u0000\u0000\u0000Findings\u0000The results obtained have shown that the relations stress–satisfaction, anxiety–satisfaction and satisfaction–trust are accepted to be significant, whereas the relations stress–trust and anxiety–trust are rejected because they do not fulfill the minimum standards of significance.\u0000\u0000\u0000Originality/value\u0000This study is an important contribution in the academic literature because there are not many studies that analyze the variables of stress and anxiety in the context of marketing. In addition to this, the study sample is the Indian population resident in Spain, the population that is not studied in depth.\u0000","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2021-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"62106609","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-09DOI: 10.1108/JIBR-03-2020-0071
N. Hung
Purpose This study aims to analyze the dynamic relationship between the Bitcoin market and the conventional asset classes in India Design/methodology/approach This paper aims to cast light on the dynamic linkages between Bitcoin prices and other conventional asset classes in India by using the wavelet transform frameworks, which can allow us to analyze components of time series without losing the information. To do that, the techniques used with the data set include wavelet-based covariance, correlation, coherence spectrum, continuous power spectrum and Granger causality test. Findings The findings of the study suggest that interrelationships between Bitcoin and the key financial asset returns are statistically significant at low, medium and high frequencies. This study also finds the existence of the unidirectional connectedness between Bitcoin the other assets in India. Practical implications The outcome of the analysis calls for substantial policy implications for investors, portfolio management in India. This research on the existence of the interconnectedness between Bitcoin and other conventional asset classes in a specific country context, India can, therefore, make a significant contribution to the contemporary debate about the speculative nature of the cryptocurrencies. It casts light on whether Bitcoin provides any diversification and risk management benefits for Indian, as well as global investors. Originality/value To the best of the author’s knowledge, this is the first paper investigating the interrelatedness between Bitcoin and key conventional asset classes in India. This research makes methodological advancements by using the wavelet coherence transform. The findings provide empirical bases from which to deal with issues regarding hedging purposes and optimal portfolio allocation for an increasing number of investors in the Indian context. Therefore, the main contribution of this study to related literature in this field is significant.
{"title":"Co-movements between Bitcoin and other asset classes in India","authors":"N. Hung","doi":"10.1108/JIBR-03-2020-0071","DOIUrl":"https://doi.org/10.1108/JIBR-03-2020-0071","url":null,"abstract":"\u0000Purpose\u0000This study aims to analyze the dynamic relationship between the Bitcoin market and the conventional asset classes in India\u0000\u0000\u0000Design/methodology/approach\u0000This paper aims to cast light on the dynamic linkages between Bitcoin prices and other conventional asset classes in India by using the wavelet transform frameworks, which can allow us to analyze components of time series without losing the information. To do that, the techniques used with the data set include wavelet-based covariance, correlation, coherence spectrum, continuous power spectrum and Granger causality test.\u0000\u0000\u0000Findings\u0000The findings of the study suggest that interrelationships between Bitcoin and the key financial asset returns are statistically significant at low, medium and high frequencies. This study also finds the existence of the unidirectional connectedness between Bitcoin the other assets in India.\u0000\u0000\u0000Practical implications\u0000The outcome of the analysis calls for substantial policy implications for investors, portfolio management in India. This research on the existence of the interconnectedness between Bitcoin and other conventional asset classes in a specific country context, India can, therefore, make a significant contribution to the contemporary debate about the speculative nature of the cryptocurrencies. It casts light on whether Bitcoin provides any diversification and risk management benefits for Indian, as well as global investors.\u0000\u0000\u0000Originality/value\u0000To the best of the author’s knowledge, this is the first paper investigating the interrelatedness between Bitcoin and key conventional asset classes in India. This research makes methodological advancements by using the wavelet coherence transform. The findings provide empirical bases from which to deal with issues regarding hedging purposes and optimal portfolio allocation for an increasing number of investors in the Indian context. Therefore, the main contribution of this study to related literature in this field is significant.\u0000","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2021-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45117780","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose This study aims to delve into the influence of corporate social responsibility on the corporate brand performance of Indian business-to-business (B2B) companies. Design/methodology/approach The corporate social responsibility (CSR) practices have been measured through CSR disclosure index (CDI), generated by surveying annual reports/CSR reports/websites of 131 Indian B2B firms. The same was mapped to corporate brand performance of these firms, measured as customer-based corporate brand equity, which was measured through a questionnaire-survey of purchasing managers and users working in firms that are customers to the above-mentioned firms. Findings The result reveals the positive influence of CSR practices in shoring up corporate brand performance. Research limitations/implications CDI has been developed based on CSR reporting across the stakeholder groups. However, the impact has been mapped onto one stakeholder category, the customer. The sample period was only one year, and the data is cross-sectional. Future studies may investigate the long-term effect of CSR using longitudinal data on larger data sets. Practical implications This study will encourage Indian B2B firms to practice CSR not only for conforming to the regulatory requirements but also as a strategic tool in strengthening the competitive advantage. Originality/value It is the first study of its kind to evaluate the imprint of corporate social responsibility, measured based on CSR reporting by firms, on corporate brand performance. It looks into the return earned by firms from the resources invested in CSR activities.
{"title":"Does CSR disclosure enhance corporate brand performance in emerging economy? Evidence from India","authors":"Soumya Sarkar, Manali Chatterjee, Titas Bhattacharjee","doi":"10.1108/JIBR-06-2019-0201","DOIUrl":"https://doi.org/10.1108/JIBR-06-2019-0201","url":null,"abstract":"\u0000Purpose\u0000This study aims to delve into the influence of corporate social responsibility on the corporate brand performance of Indian business-to-business (B2B) companies.\u0000\u0000\u0000Design/methodology/approach\u0000The corporate social responsibility (CSR) practices have been measured through CSR disclosure index (CDI), generated by surveying annual reports/CSR reports/websites of 131 Indian B2B firms. The same was mapped to corporate brand performance of these firms, measured as customer-based corporate brand equity, which was measured through a questionnaire-survey of purchasing managers and users working in firms that are customers to the above-mentioned firms.\u0000\u0000\u0000Findings\u0000The result reveals the positive influence of CSR practices in shoring up corporate brand performance.\u0000\u0000\u0000Research limitations/implications\u0000CDI has been developed based on CSR reporting across the stakeholder groups. However, the impact has been mapped onto one stakeholder category, the customer. The sample period was only one year, and the data is cross-sectional. Future studies may investigate the long-term effect of CSR using longitudinal data on larger data sets.\u0000\u0000\u0000Practical implications\u0000This study will encourage Indian B2B firms to practice CSR not only for conforming to the regulatory requirements but also as a strategic tool in strengthening the competitive advantage.\u0000\u0000\u0000Originality/value\u0000It is the first study of its kind to evaluate the imprint of corporate social responsibility, measured based on CSR reporting by firms, on corporate brand performance. It looks into the return earned by firms from the resources invested in CSR activities.\u0000","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2021-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43899199","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-12DOI: 10.1108/jibr-03-2020-0067
Tapas Bantha, Umakanta Nayak
Purpose The purpose of the paper is to examine the relationship between workplace spirituality and employees’ innovative work behaviour and also to check the mediating role of psychological empowerment on this relationship from the lens of self-determination theory (SDT). Design/methodology/approach An internet-based survey was conducted among knowledge workers, i.e. 340 employees (software engineers and product developers) working in different US-based multi-national companies operating in India. The relationships are tested by using partial least squares structural equation modelling (PLS-SEM) and, for mediation, Preacher and Hayes (2008) procedure has been used. Findings The PLS-SEM and Preacher and Hayes (2008) mediation results revealed that there is a significant positive relationship between workplace spirituality and employees’ innovative work behaviour. There is also a substantial effect of workplace spirituality on psychological empowerment and psychological empowerment on employees’ innovative work behaviour. Psychological empowerment is found to be mediating fully between workplace spirituality and employees’ innovative work behaviour. Practical implications In the context of organizations, it will be really beneficial to enhance employees’ innovative work behaviour through inculcating workplace spirituality. Promoting workplace spirituality is one of the prerequisites in organizations towards creating sustainability and establishing an empowered organization in this competitive business environment. Originality/value There is a dearth of studies in linking the relationship between workplace spirituality and employees’ innovative work behaviour with the mediating role of psychological empowerment from the lens of SDT.
本文的目的是研究工作场所灵性与员工创新工作行为之间的关系，并从自我决定理论(SDT)的角度检查心理授权对这种关系的中介作用。一项基于互联网的调查在知识工作者中进行，即在不同的美国跨国公司工作的340名员工(软件工程师和产品开发人员)在印度经营。使用偏最小二乘结构方程模型(PLS-SEM)对这些关系进行了测试，并且使用了Preacher和Hayes(2008)程序进行中介。PLS-SEM和Preacher and Hayes(2008)的中介结果显示，工作场所灵性与员工创新工作行为之间存在显著的正相关关系。工作场所灵性对心理授权和心理授权对员工创新工作行为也有实质性的影响。研究发现，心理授权在工作场所灵性与员工创新工作行为之间起着充分的中介作用。在组织的背景下，通过灌输职场精神来提高员工的创新工作行为将是真正有益的。在这个竞争激烈的商业环境中，促进工作场所灵性是组织创造可持续性和建立授权组织的先决条件之一。独创性/价值从SDT的视角，将工作场所灵性与员工创新工作行为之间的关系与心理授权的中介作用联系起来的研究很少。
{"title":"The relation of workplace spirituality with employees’ innovative work behaviour: the mediating role of psychological empowerment","authors":"Tapas Bantha, Umakanta Nayak","doi":"10.1108/jibr-03-2020-0067","DOIUrl":"https://doi.org/10.1108/jibr-03-2020-0067","url":null,"abstract":"\u0000Purpose\u0000The purpose of the paper is to examine the relationship between workplace spirituality and employees’ innovative work behaviour and also to check the mediating role of psychological empowerment on this relationship from the lens of self-determination theory (SDT).\u0000\u0000\u0000Design/methodology/approach\u0000An internet-based survey was conducted among knowledge workers, i.e. 340 employees (software engineers and product developers) working in different US-based multi-national companies operating in India. The relationships are tested by using partial least squares structural equation modelling (PLS-SEM) and, for mediation, Preacher and Hayes (2008) procedure has been used.\u0000\u0000\u0000Findings\u0000The PLS-SEM and Preacher and Hayes (2008) mediation results revealed that there is a significant positive relationship between workplace spirituality and employees’ innovative work behaviour. There is also a substantial effect of workplace spirituality on psychological empowerment and psychological empowerment on employees’ innovative work behaviour. Psychological empowerment is found to be mediating fully between workplace spirituality and employees’ innovative work behaviour.\u0000\u0000\u0000Practical implications\u0000In the context of organizations, it will be really beneficial to enhance employees’ innovative work behaviour through inculcating workplace spirituality. Promoting workplace spirituality is one of the prerequisites in organizations towards creating sustainability and establishing an empowered organization in this competitive business environment.\u0000\u0000\u0000Originality/value\u0000There is a dearth of studies in linking the relationship between workplace spirituality and employees’ innovative work behaviour with the mediating role of psychological empowerment from the lens of SDT.\u0000","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2020-11-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/jibr-03-2020-0067","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"62106218","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-02DOI: 10.1108/jibr-04-2018-0132
R. G, Aswathy Asokan-Ajitha
Purpose Online cart abandonment is a severe issue posing challenges to e-commerce growth. Emerging economies such as India fascinates global marketing practitioners because of favorable demographics and high levels of internet penetration. This study aims to consider the role of certain exogenous factors in developing shopping motivations that sequentially mediate to online purchase completion through impulsiveness under risk perceptions. The primary motivation behind this study is to understand the mental mechanism among online customers that develop purchase completion intentions, which prevent cart abandonment significantly. Design/methodology/approach Impact of e-commerce exogenous factors related to e-commerce such as website attributes, product features, promotional excellence and decision-making easiness on shopping motivations, impulsiveness and purchase completions intentions under the moderating effect of risk was estimated from the perceptions of Indian online customers (n = 243) using variance-based structural equation modeling and SPSS process macro v.3.0. Findings The most important exogenous variable that can influence purchase completion directly, sequentially through shopping motivations is decision easiness and promotions. Even though utility motivations are dominant in purchase completion intentions, hedonistic aspects are more critical in developing impulsiveness. The translation of impulsiveness to purchase completion is happening, but risk perception significantly moderates impulsiveness formation. Research limitations/implications Theoretically, this study examined online purchase completions being the most sought response by a customer to various stimuli in e-commerce. The study adopted a moderated mediation analysis in which shopping motivations and impulsiveness were mediators and risk as moderator. The interaction effect of risk on purchase completions was significant even when the mediating effects were prominent. Practical implications Contributes to the current knowledge-related online buying behavior in virtual retail formats and helps marketers in streamlining their focus in using impulsiveness as a strategic tool in reducing cart abandonment. Originality/value This study helps in understanding emerging trends in online buying behavior in India.
{"title":"Role of impulsiveness in online purchase completion intentions: an empirical study among Indian customers","authors":"R. G, Aswathy Asokan-Ajitha","doi":"10.1108/jibr-04-2018-0132","DOIUrl":"https://doi.org/10.1108/jibr-04-2018-0132","url":null,"abstract":"\u0000Purpose\u0000Online cart abandonment is a severe issue posing challenges to e-commerce growth. Emerging economies such as India fascinates global marketing practitioners because of favorable demographics and high levels of internet penetration. This study aims to consider the role of certain exogenous factors in developing shopping motivations that sequentially mediate to online purchase completion through impulsiveness under risk perceptions. The primary motivation behind this study is to understand the mental mechanism among online customers that develop purchase completion intentions, which prevent cart abandonment significantly.\u0000\u0000\u0000Design/methodology/approach\u0000Impact of e-commerce exogenous factors related to e-commerce such as website attributes, product features, promotional excellence and decision-making easiness on shopping motivations, impulsiveness and purchase completions intentions under the moderating effect of risk was estimated from the perceptions of Indian online customers (n = 243) using variance-based structural equation modeling and SPSS process macro v.3.0.\u0000\u0000\u0000Findings\u0000The most important exogenous variable that can influence purchase completion directly, sequentially through shopping motivations is decision easiness and promotions. Even though utility motivations are dominant in purchase completion intentions, hedonistic aspects are more critical in developing impulsiveness. The translation of impulsiveness to purchase completion is happening, but risk perception significantly moderates impulsiveness formation.\u0000\u0000\u0000Research limitations/implications\u0000Theoretically, this study examined online purchase completions being the most sought response by a customer to various stimuli in e-commerce. The study adopted a moderated mediation analysis in which shopping motivations and impulsiveness were mediators and risk as moderator. The interaction effect of risk on purchase completions was significant even when the mediating effects were prominent.\u0000\u0000\u0000Practical implications\u0000Contributes to the current knowledge-related online buying behavior in virtual retail formats and helps marketers in streamlining their focus in using impulsiveness as a strategic tool in reducing cart abandonment.\u0000\u0000\u0000Originality/value\u0000This study helps in understanding emerging trends in online buying behavior in India.\u0000","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2020-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/jibr-04-2018-0132","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42094047","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-19DOI: 10.1108/jibr-01-2019-0014
Priyanka Sihag
Purpose The importance of psychological capital (PsyCap) and perceived organizational support (POS) have been identified over the years, however, the underlying relationship of both constructs with different employee outcomes is still a subject of research. The purpose of this study is to investigate whether POS helps in mediating the effect of PsyCap on employee engagement (EE). Design/methodology/approach In total, 420 samples (middle-level information technology (IT) professionals) were collected from different IT industry located in India by using online survey questionnaires. The collected data were further analyzed using regression analysis, factor analysis, structural equation modeling, reliability and validity analysis, mediation analysis and model fit indices analysis. Findings The results of the present study confirmed the full mediating effect of POS on the PsyCap-EE relationship and demonstrated that employees with a higher level of PsyCap, contribute more positively to the POS level which further enhances the employee’s level of engagement at the workplace. Research limitations/implications The samples collected for the current study included only middle-level IT professionals of the IT industry in India; therefore, the present study results have limited general applicability. The results and findings of the current study are only on the basis of inferential statistical analysis, and descriptive analysis was not performed on the collected data. Further, the study does not investigate the influence of time. Practical implications This study would assist practitioners of human resources in organizational development by enhancing the employee’s positive attitude and commitment toward their study. Further, EE can also be improved by enhancing the levels of POS and PsyCap of employees, which is in line with the findings of the current study. Originality/value The current study examines the mediating effect of POS on psychological capital and EE the relationship for the first time.
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Pub Date : 2020-07-01DOI: 10.1108/jibr-03-2019-0068
V. Suresh, Lata Dyaram
Despite increased attention towards workplace disability in global and local development agenda, mainstream inclusion of persons with disability continues to be a challenge for most organizations. This paper aims to explore how organizations can be facilitated for adapting to the need and responsibility for change, towards evolving into disability inclusive workplaces.,This paper uses an inter-domain approach by linking organization change and development models to Indian indigenous disability management literature.,This review indicates that in comparison with the other dimensions of diversity, disability brings unique challenges that need a differentiated management approach. Further, it finds a strong base for organizations to approach disability management as a strategic and transformative change initiative, aligning with some of the proven change and organization development (OD) interventions.,This paper draws implications for disability management and highlights the need for a practice perspective towards disability management and OD.,This paper provides an integrated view of critical factors influencing workplace disability management and OD.
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