Muhamad Irvan, Agis Maharani, Muhammad Nizar Dzaki
The development of the coffee industry in Indonesia has increased rapidly in recent years. In the face of increasingly fierce competition, coffee shops have become one of the favorite places for people to enjoy coffee. One of the famous coffee shops in Bandung is "Nomo Coffee". Currently, "Nomo Coffee" faces challenges in maintaining and increasing the number of customers amid increasingly fierce competition. The purpose of this study was to analyze the influence of taste and price on consumer purchasing decisions at "Nomo Coffee" in Bandung. The method that will be used in this study is a structured survey that will be run through a questionnaire to consumers "Nomo Coffee". The results of the descriptive analysis showed that most respondents gave a low to moderate rating on the taste of products at Nomo Coffee. This analysis provides an initial picture of consumer perceptions of the taste and price of products at Nomo Coffee. Furthermore, further analysis such as regression analysis can be performed to determine the extent to which taste and price influence on consumer purchasing decisions. Regression analysis shows that the variable "Taste" has a regression coefficient of 0.589, with a t-value of 3.725 and a significance of 0.001. Meanwhile, regression analysis shows that the variable "Price" has a regression coefficient of 0.378, with a t-value of 2.198 and a significance of 0.035. The results showed that the taste of the product has a strong influence on consumer purchasing decisions at Nomo Coffee. The importance of efforts to improve the quality of coffee taste and maintain competitive prices to influence consumer purchasing decisions in coffee shops. Coffee shop "Nomo Coffee" can focus on improving coffee quality, such as through the selection of high-quality coffee beans and good brewing techniques.
{"title":"INFLUENCE OF TASTE AND PRICE ON PURCHASE DECISIONS CASE STUDY OF NOMO COFFEE SHOP IN BANDUNG","authors":"Muhamad Irvan, Agis Maharani, Muhammad Nizar Dzaki","doi":"10.61317/js.v1i2.22","DOIUrl":"https://doi.org/10.61317/js.v1i2.22","url":null,"abstract":"\u0000 \u0000 \u0000 \u0000The development of the coffee industry in Indonesia has increased rapidly in recent years. In the face of increasingly fierce competition, coffee shops have become one of the favorite places for people to enjoy coffee. One of the famous coffee shops in Bandung is \"Nomo Coffee\". Currently, \"Nomo Coffee\" faces challenges in maintaining and increasing the number of customers amid increasingly fierce competition. The purpose of this study was to analyze the influence of taste and price on consumer purchasing decisions at \"Nomo Coffee\" in Bandung. The method that will be used in this study is a structured survey that will be run through a questionnaire to consumers \"Nomo Coffee\". The results of the descriptive analysis showed that most respondents gave a low to moderate rating on the taste of products at Nomo Coffee. This analysis provides an initial picture of consumer perceptions of the taste and price of products at Nomo Coffee. Furthermore, further analysis such as regression analysis can be performed to determine the extent to which taste and price influence on consumer purchasing decisions. Regression analysis shows that the variable \"Taste\" has a regression coefficient of 0.589, with a t-value of 3.725 and a significance of 0.001. Meanwhile, regression analysis shows that the variable \"Price\" has a regression coefficient of 0.378, with a t-value of 2.198 and a significance of 0.035. The results showed that the taste of the product has a strong influence on consumer purchasing decisions at Nomo Coffee. The importance of efforts to improve the quality of coffee taste and maintain competitive prices to influence consumer purchasing decisions in coffee shops. Coffee shop \"Nomo Coffee\" can focus on improving coffee quality, such as through the selection of high-quality coffee beans and good brewing techniques. \u0000 \u0000 \u0000 \u0000 \u0000","PeriodicalId":45401,"journal":{"name":"Asia-Pacific Journal of Business Administration","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2023-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90539389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-25DOI: 10.1108/apjba-09-2021-0460
Hoa Dinh Nguyen, Thi Minh Ngoc Chau, Quyen T. B. Huynh
PurposeThis study aims to investigate the relationship of employee motivation to team support, financial incentives and public sector motivation in various agencies under the Binh Dinh People's Committee in Vietnam. These agencies fulfil state management functions in many fields, such as investment, finance, construction, sports, culture and tourism.Design/methodology/approachThis study applies the quantitative method to test team support, financial incentives and public service motivation (PSM) in relation to employee motivation in the public sector. The data are analysed using covariance-based structural equation modelling (SEM), with a sample size of 263 employees who work at provincial government agencies.FindingsThe study results show that team support, financial incentives and PSM have a positive influence on employee motivation in the public sector.Originality/valueThe findings provide theoretical evidence that team support, financial incentives and PSM are key predictors of employee motivation in the public sector in the context of an emerging economy. Consequently, the authors propose that managers in the public sector should motivate employees by communicating with employees about the employees' roles in improving the local people's lives to stimulate the PSM of employees. In addition, managers should always provide constructive feedback that recognises employees' achievements and pay bonuses based on job performance and successful projects to improve public service.
{"title":"The impact of team support, financial incentives and public sector motivation on employee motivation: an empirical study of the public sector in Vietnam","authors":"Hoa Dinh Nguyen, Thi Minh Ngoc Chau, Quyen T. B. Huynh","doi":"10.1108/apjba-09-2021-0460","DOIUrl":"https://doi.org/10.1108/apjba-09-2021-0460","url":null,"abstract":"PurposeThis study aims to investigate the relationship of employee motivation to team support, financial incentives and public sector motivation in various agencies under the Binh Dinh People's Committee in Vietnam. These agencies fulfil state management functions in many fields, such as investment, finance, construction, sports, culture and tourism.Design/methodology/approachThis study applies the quantitative method to test team support, financial incentives and public service motivation (PSM) in relation to employee motivation in the public sector. The data are analysed using covariance-based structural equation modelling (SEM), with a sample size of 263 employees who work at provincial government agencies.FindingsThe study results show that team support, financial incentives and PSM have a positive influence on employee motivation in the public sector.Originality/valueThe findings provide theoretical evidence that team support, financial incentives and PSM are key predictors of employee motivation in the public sector in the context of an emerging economy. Consequently, the authors propose that managers in the public sector should motivate employees by communicating with employees about the employees' roles in improving the local people's lives to stimulate the PSM of employees. In addition, managers should always provide constructive feedback that recognises employees' achievements and pay bonuses based on job performance and successful projects to improve public service.","PeriodicalId":45401,"journal":{"name":"Asia-Pacific Journal of Business Administration","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2023-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43574444","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-18DOI: 10.1108/apjba-04-2022-0165
M. Waqas, T. Fatima, Zafar-uz-Zaman Anjum
PurposeTaking job demand-resource (JD-R) and self-determination perspective, the current study focused to see how basic need satisfaction (BNS) – as a personal demand – impacts work engagement directly and indirectly through personal resource (i.e. self-efficacy). Moreover, the aim was to test the dimension-wise impact of BNS, i.e. the need for autonomy, need for belongingness and need for competence in the aforementioned relationship.Design/methodology/approachThis research is a time-lagged survey in which three-wave data of 398 white-collar employees were collected from the service and manufacturing sector of Pakistan through convenience sampling. Each wave of data collection was two months apart. The matched responses yielded an overall response rate of 66.33%. The collected responses were duly analysed using partial least squares structural equation modeling (PLS-SEM).FindingsResults of the study confirmed all direct and indirect hypotheses encompassing the impact of the combined BNS construct on work engagement via self-efficacy. Nonetheless, in the dimension-wise analysis, the indirect impact of the need for job autonomy on work engagement was not validated. This depicted that the need for competence and relatedness are more important predictors of work engagement through the self-efficacy path.Originality/valueIt has been observed that prior research on work engagement was mainly focused on the role of job demands (JDs) and personal resources; however, the role of personal demands along with personal resources has little been discussed. The authors tested the total as well as the specific impact of each component of basic need on work engagement making it possible to examine the total predicting role of basic need satisfaction and the specific contribution of satisfaction of each need on work engagement.
{"title":"Does basic need satisfaction foster engagement by serving as a personal demand? A mediation model based on a self-determination perspective","authors":"M. Waqas, T. Fatima, Zafar-uz-Zaman Anjum","doi":"10.1108/apjba-04-2022-0165","DOIUrl":"https://doi.org/10.1108/apjba-04-2022-0165","url":null,"abstract":"PurposeTaking job demand-resource (JD-R) and self-determination perspective, the current study focused to see how basic need satisfaction (BNS) – as a personal demand – impacts work engagement directly and indirectly through personal resource (i.e. self-efficacy). Moreover, the aim was to test the dimension-wise impact of BNS, i.e. the need for autonomy, need for belongingness and need for competence in the aforementioned relationship.Design/methodology/approachThis research is a time-lagged survey in which three-wave data of 398 white-collar employees were collected from the service and manufacturing sector of Pakistan through convenience sampling. Each wave of data collection was two months apart. The matched responses yielded an overall response rate of 66.33%. The collected responses were duly analysed using partial least squares structural equation modeling (PLS-SEM).FindingsResults of the study confirmed all direct and indirect hypotheses encompassing the impact of the combined BNS construct on work engagement via self-efficacy. Nonetheless, in the dimension-wise analysis, the indirect impact of the need for job autonomy on work engagement was not validated. This depicted that the need for competence and relatedness are more important predictors of work engagement through the self-efficacy path.Originality/valueIt has been observed that prior research on work engagement was mainly focused on the role of job demands (JDs) and personal resources; however, the role of personal demands along with personal resources has little been discussed. The authors tested the total as well as the specific impact of each component of basic need on work engagement making it possible to examine the total predicting role of basic need satisfaction and the specific contribution of satisfaction of each need on work engagement.","PeriodicalId":45401,"journal":{"name":"Asia-Pacific Journal of Business Administration","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2023-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41854232","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-26DOI: 10.1108/apjba-10-2022-0429
Mohamed Mousa, Hala A. Abdelgaffar, I. Salem, W. Chaouali, A. Elbaz
PurposeThis study examines how far female tour guides in Egypt experience sexual harassment and how they cope with it.Design/methodology/approachA qualitative research method is employed, and semi-structured interviews were conducted with 32 full-time female tour guides working for several travel agencies in Egypt. Thematic analysis was used to extract the main ideas from the transcripts.FindingsThe findings show that female tour guides in Egypt would encounter annoying gender harassment mostly from tourists they serve, and they might suffer from irresponsible behavior – gender harassment, unwanted sexual harassment, and sexual coercion – from their local managers. When facing sexual harassment, female tour guides usually tend to adopt one of the following three coping strategies: (a) indifference to sexual harassment they encounter, (b) heroism by taking legal action when exposed to sexual harassment or (c) fatalism by taking inconsequential action such as complaining the harasser to his direct manager or filling in an official complaint inside their workplace. The selection of the coping strategy is usually based on the female victim's personality and the organizational and social context she adapts to.Originality/valueThis paper contributes by filling a gap in tourism, human resources management and gender studies in which empirical studies on the sexual harassment that female tour guides encounter, particularly in non-Western contexts, have been limited so far.
{"title":"From harasser tourists to above the law managers: female tour guides strategies for coping with sexual harassment","authors":"Mohamed Mousa, Hala A. Abdelgaffar, I. Salem, W. Chaouali, A. Elbaz","doi":"10.1108/apjba-10-2022-0429","DOIUrl":"https://doi.org/10.1108/apjba-10-2022-0429","url":null,"abstract":"PurposeThis study examines how far female tour guides in Egypt experience sexual harassment and how they cope with it.Design/methodology/approachA qualitative research method is employed, and semi-structured interviews were conducted with 32 full-time female tour guides working for several travel agencies in Egypt. Thematic analysis was used to extract the main ideas from the transcripts.FindingsThe findings show that female tour guides in Egypt would encounter annoying gender harassment mostly from tourists they serve, and they might suffer from irresponsible behavior – gender harassment, unwanted sexual harassment, and sexual coercion – from their local managers. When facing sexual harassment, female tour guides usually tend to adopt one of the following three coping strategies: (a) indifference to sexual harassment they encounter, (b) heroism by taking legal action when exposed to sexual harassment or (c) fatalism by taking inconsequential action such as complaining the harasser to his direct manager or filling in an official complaint inside their workplace. The selection of the coping strategy is usually based on the female victim's personality and the organizational and social context she adapts to.Originality/valueThis paper contributes by filling a gap in tourism, human resources management and gender studies in which empirical studies on the sexual harassment that female tour guides encounter, particularly in non-Western contexts, have been limited so far.","PeriodicalId":45401,"journal":{"name":"Asia-Pacific Journal of Business Administration","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2023-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44313331","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-20DOI: 10.1108/apjba-11-2022-0504
Decha Dechawatanapaisal
PurposeThis study applies the job demands-resources model the conservation of resources theory to explain and examine the impacts of home-work conflict, perceived insufficient organizational support, and perceived social isolation, that is, work-from-home stressors, oDesign/methodology/approachData were collected from 418 Thai employees who worked from home during the nationwide lockdowns at two time points. The hypotheses were tested and analyzed by means of a confirmatory factor analysis, structural equation modeling, and a bootstrapping procedure.FindingsThe results indicate that the three work-from-home stressors significantly cause emotional exhaustion and that these stressors are negatively associated with job embeddedness and life satisfaction via the mediation of emotional exhaustion.Research limitations/implicationsTo reduce error in parameter estimation due to self-report data, future research could use a more rigorous longitudinal design with a longer time lag and collect data from multiple sources.Practical implicationsRealizing how critical situations shape the workplace would help organizations understand the issues concerning a remote work approach and create more applicable interventions to improve employees' retention and wellbeing.Originality/valueThis study reinforces the application of COR in times of crisis and extends the traditional JD-R model beyond the normal work context.
{"title":"Job embeddedness and life satisfaction during pandemic: the impacts of work-from-home stressors and emotional exhaustion","authors":"Decha Dechawatanapaisal","doi":"10.1108/apjba-11-2022-0504","DOIUrl":"https://doi.org/10.1108/apjba-11-2022-0504","url":null,"abstract":"PurposeThis study applies the job demands-resources model the conservation of resources theory to explain and examine the impacts of home-work conflict, perceived insufficient organizational support, and perceived social isolation, that is, work-from-home stressors, oDesign/methodology/approachData were collected from 418 Thai employees who worked from home during the nationwide lockdowns at two time points. The hypotheses were tested and analyzed by means of a confirmatory factor analysis, structural equation modeling, and a bootstrapping procedure.FindingsThe results indicate that the three work-from-home stressors significantly cause emotional exhaustion and that these stressors are negatively associated with job embeddedness and life satisfaction via the mediation of emotional exhaustion.Research limitations/implicationsTo reduce error in parameter estimation due to self-report data, future research could use a more rigorous longitudinal design with a longer time lag and collect data from multiple sources.Practical implicationsRealizing how critical situations shape the workplace would help organizations understand the issues concerning a remote work approach and create more applicable interventions to improve employees' retention and wellbeing.Originality/valueThis study reinforces the application of COR in times of crisis and extends the traditional JD-R model beyond the normal work context.","PeriodicalId":45401,"journal":{"name":"Asia-Pacific Journal of Business Administration","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45577715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-19DOI: 10.1108/apjba-12-2022-0527
Mohamed Mousa, Doaa Althalathini, Hala A. Abdelgaffar
PurposeThis paper aims to explore how female academics use cronyism to cope with the lack of emancipative support resulting from their intense teaching and research duties, poor representation at senior administrative levels and their exhausting familial commitments.Design/methodology/approachQualitative semi-structured interviews were conducted with 32 female academics working full-time at four public universities in Egypt.FindingsThe findings showed that the low action resources (considering their unreasonable teaching loads, research requirements and supervision engagements), emancipative values (the unfair representation of female academics at senior administrative levels) and civic entitlement (universities not serious about promoting gender equality) are perceived by female academics as a lack of empowerment that necessitates their adoption of cronyism as their main coping strategy. Moreover, in male-dominated societies, female academics who do not have the power to shape their work-related status tend to use undesirable behaviours such as cronyism to mitigate the negative consequences of the shocks they encounter.Originality/valueThis paper contributes by filling a gap in human resources management in which empirical studies on the relationship between cronyism, emancipation and career shocks have been limited so far.
{"title":"Cronyism as a coping strategy: how do female academics deal with the lack of emancipative support?","authors":"Mohamed Mousa, Doaa Althalathini, Hala A. Abdelgaffar","doi":"10.1108/apjba-12-2022-0527","DOIUrl":"https://doi.org/10.1108/apjba-12-2022-0527","url":null,"abstract":"PurposeThis paper aims to explore how female academics use cronyism to cope with the lack of emancipative support resulting from their intense teaching and research duties, poor representation at senior administrative levels and their exhausting familial commitments.Design/methodology/approachQualitative semi-structured interviews were conducted with 32 female academics working full-time at four public universities in Egypt.FindingsThe findings showed that the low action resources (considering their unreasonable teaching loads, research requirements and supervision engagements), emancipative values (the unfair representation of female academics at senior administrative levels) and civic entitlement (universities not serious about promoting gender equality) are perceived by female academics as a lack of empowerment that necessitates their adoption of cronyism as their main coping strategy. Moreover, in male-dominated societies, female academics who do not have the power to shape their work-related status tend to use undesirable behaviours such as cronyism to mitigate the negative consequences of the shocks they encounter.Originality/valueThis paper contributes by filling a gap in human resources management in which empirical studies on the relationship between cronyism, emancipation and career shocks have been limited so far.","PeriodicalId":45401,"journal":{"name":"Asia-Pacific Journal of Business Administration","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2023-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42111495","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-09DOI: 10.1108/apjba-08-2022-0364
Peerayuth Charoensukmongkol
PurposeConsidering the detrimental impact of workplace cyberbullying on employees and organizations, it is necessary to understand factors that potentially induce employees to engage in cyberbullying and to recognize personal characteristics that may help employees mitigate its impact. This research applies the conservation of resources (COR) theory to investigate the effect of organizational politics and political skill on employees' exposure to workplace cyberbullying as well as to analyze the subsequent impact on emotional exhaustion. Moreover, the interaction effect of political skill and organizational politics on employees' exposure to workplace cyberbullying is analyzed.Design/methodology/approachThe total of 358 complete questionnaires were obtained from one medium-sized public university in Thailand. The partial least squares structural equation modeling (PLS-SEM) was used to analyze the data.FindingsThe analysis supports the positive association between organizational politics and employees' exposure to workplace cyberbullying. Employees' exposure to workplace cyberbullying also has a positive association with emotional exhaustion. On the other hand, the analysis showed that political skill has a negative association with employees' exposure to workplace cyberbullying. The result from the moderating effect analysis further shows that political skill also reduces the impact of organizational politics on employees' exposure to workplace cyberbullying.Originality/valueThe incorporation of the COR theory provides theoretical insight into how political skill of employees can buffer the impact of organizational politics on exposure to workplace cyberbullying. It advances the knowledge found in previous research that lacked solid theory to explain the interaction between organizational politics and political skill of employees in the area of workplace cyberbullying.
{"title":"The interaction of organizational politics and political skill on employees' exposure to workplace cyberbullying: the conservation of resources theory perspective","authors":"Peerayuth Charoensukmongkol","doi":"10.1108/apjba-08-2022-0364","DOIUrl":"https://doi.org/10.1108/apjba-08-2022-0364","url":null,"abstract":"PurposeConsidering the detrimental impact of workplace cyberbullying on employees and organizations, it is necessary to understand factors that potentially induce employees to engage in cyberbullying and to recognize personal characteristics that may help employees mitigate its impact. This research applies the conservation of resources (COR) theory to investigate the effect of organizational politics and political skill on employees' exposure to workplace cyberbullying as well as to analyze the subsequent impact on emotional exhaustion. Moreover, the interaction effect of political skill and organizational politics on employees' exposure to workplace cyberbullying is analyzed.Design/methodology/approachThe total of 358 complete questionnaires were obtained from one medium-sized public university in Thailand. The partial least squares structural equation modeling (PLS-SEM) was used to analyze the data.FindingsThe analysis supports the positive association between organizational politics and employees' exposure to workplace cyberbullying. Employees' exposure to workplace cyberbullying also has a positive association with emotional exhaustion. On the other hand, the analysis showed that political skill has a negative association with employees' exposure to workplace cyberbullying. The result from the moderating effect analysis further shows that political skill also reduces the impact of organizational politics on employees' exposure to workplace cyberbullying.Originality/valueThe incorporation of the COR theory provides theoretical insight into how political skill of employees can buffer the impact of organizational politics on exposure to workplace cyberbullying. It advances the knowledge found in previous research that lacked solid theory to explain the interaction between organizational politics and political skill of employees in the area of workplace cyberbullying.","PeriodicalId":45401,"journal":{"name":"Asia-Pacific Journal of Business Administration","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2023-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46669712","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism is an activity carried out by individual or group in the form of a trip to visit a certain place with the aim of having a vacation, and seeing the features and beauty of this tour. Tirta Pesona rides are one of the tours located in the city of Bandar Lampung. The purpose of this study was to analyze the strategy for developing Wahana Tirta Pesona tourism in the city of Bandar Lampung. The type of research used in this study is a type of qualitative research. Based on the results of interviews, the main attraction of the Wahana Tirta Pesona tourist attraction is the natural beauty that is very natural. So that the management goes according to the planned objectives in the tourism development strategy where the manager focuses on developing facilities and increasing promotions so that the number of visitors does not continue to decrease. The techniques and planning possessed by the Wahana Tirta Pesona tourist attraction are quite good, but are not running effectively in their implementation. Based on the results of interviews and observations, it can be concluded that the development strategies at tourist sites that have been carried out have been implemented but are still ineffective, resulting in a decrease in the number of visitors. The decrease in the number of visitors was caused by several other factors such as the impact of the Covid'19 pandemic, lack of promotional activities, lack of maintenance, and lack of access road facilities and infrastructure to the location. The management has tried to develop tourism objects including constructing other supporting facilities.
Keywords: development strategy, strategy implementation, tourism
{"title":"Analisis Strategi Pengembangan Wahana Tirta Pesona di Kota Bandar Lampung","authors":"Jumini Rahayu, Aprilianto Amir, Hinfa Mosshananza","doi":"10.37090/bpj.v3i1.1125","DOIUrl":"https://doi.org/10.37090/bpj.v3i1.1125","url":null,"abstract":"Tourism is an activity carried out by individual or group in the form of a trip to visit a certain place with the aim of having a vacation, and seeing the features and beauty of this tour. Tirta Pesona rides are one of the tours located in the city of Bandar Lampung. The purpose of this study was to analyze the strategy for developing Wahana Tirta Pesona tourism in the city of Bandar Lampung. The type of research used in this study is a type of qualitative research. Based on the results of interviews, the main attraction of the Wahana Tirta Pesona tourist attraction is the natural beauty that is very natural. So that the management goes according to the planned objectives in the tourism development strategy where the manager focuses on developing facilities and increasing promotions so that the number of visitors does not continue to decrease. The techniques and planning possessed by the Wahana Tirta Pesona tourist attraction are quite good, but are not running effectively in their implementation. Based on the results of interviews and observations, it can be concluded that the development strategies at tourist sites that have been carried out have been implemented but are still ineffective, resulting in a decrease in the number of visitors. The decrease in the number of visitors was caused by several other factors such as the impact of the Covid'19 pandemic, lack of promotional activities, lack of maintenance, and lack of access road facilities and infrastructure to the location. The management has tried to develop tourism objects including constructing other supporting facilities.
 Keywords: development strategy, strategy implementation, tourism","PeriodicalId":45401,"journal":{"name":"Asia-Pacific Journal of Business Administration","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135752957","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study was to determine the implementation of management strategies in improving employee performance at PT. Agta Sinar Jaya in Bandar Lampung, to explain the relationship of work discipline to the performance of employees of PT. Agta Sinar Jaya in Bandar Lampung, and to explain the evaluation of management strategies in improving the performance of employees of PT. Agta Sinar Jaya in Bandar Lampung. The type of research used is field research, which is descriptive in nature with a qualitative approach to obtain data that is relevant to the research being conducted. The required data was obtained through interviews conducted with a company director and several employees who were the source of research data at PT. Agta Sinar Jaya. The research results shown that management strategies in improving employee performance at PT. Agta Sinar Jaya still has not been implemented properly, because of the rolling position system, so that employees don't understand their respective new positions and need time to adapt first so they can do their jobs well. Management strategy on discipline in improving performance at PT. Agta Sinar Jaya, there are still about 80% of employees who are not disciplined. Evaluation of management strategies in improving performance at PT. Agta Sinar Jaya, in general, employees work well after attending debriefing and training and applying discipline by giving rewards and punishments.
Keywords: performance, management, strategy
{"title":"Strategi Manajemen dalam Meningkatkan Kinerja Karyawan pada PT. Agta Sinar Jaya di Bandar Lampung","authors":"Suryani Suryani","doi":"10.37090/bpj.v3i1.1120","DOIUrl":"https://doi.org/10.37090/bpj.v3i1.1120","url":null,"abstract":"The purpose of this study was to determine the implementation of management strategies in improving employee performance at PT. Agta Sinar Jaya in Bandar Lampung, to explain the relationship of work discipline to the performance of employees of PT. Agta Sinar Jaya in Bandar Lampung, and to explain the evaluation of management strategies in improving the performance of employees of PT. Agta Sinar Jaya in Bandar Lampung. The type of research used is field research, which is descriptive in nature with a qualitative approach to obtain data that is relevant to the research being conducted. The required data was obtained through interviews conducted with a company director and several employees who were the source of research data at PT. Agta Sinar Jaya. The research results shown that management strategies in improving employee performance at PT. Agta Sinar Jaya still has not been implemented properly, because of the rolling position system, so that employees don't understand their respective new positions and need time to adapt first so they can do their jobs well. Management strategy on discipline in improving performance at PT. Agta Sinar Jaya, there are still about 80% of employees who are not disciplined. Evaluation of management strategies in improving performance at PT. Agta Sinar Jaya, in general, employees work well after attending debriefing and training and applying discipline by giving rewards and punishments.
 Keywords: performance, management, strategy","PeriodicalId":45401,"journal":{"name":"Asia-Pacific Journal of Business Administration","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135753138","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine the effect of digital marketing on sales at the clothing store Mega Mall Bengkulu. This type of research is quantitative, the sample in this study amounted to 55 clothing stores, the data collection method used was the distribution of questionnaires and the method of data analysis using SPSS. The results of the research on the validity test show that digital marketing is valid with a sig value. 2 tailed < 0.05 while in sales there is an invalid statement because it has a sig value. 2 tailed > 0.05. In the digital marketing reliability test, it is said to be reliable because X 0.984 > 0.60 while in sales it is said to be reliable because Y 0.511 > 0.60. In the normality test, digital marketing and sales have a normal distribution because it is significant with a value of 0.200 > 0.05. In the heteroscedasticity test there are no symptoms and in simple linear regression the constant value (a) is 26.842 or 2684% and the regression coefficient (b) x is 0.116 or 11.6% with a significant level of 0.000 it is said that digital marketing (X) has a positive effect on sales (Y).
Keywords : Digital Marketing and Sales
{"title":"Pengaruh Pemasaran Digital terhadap Penjualan pada Toko Pakaian Mega Mall Bengkulu","authors":"Ovita Charolina, Samsul Akmal, Desi Wulandari","doi":"10.37090/bpj.v3i1.1123","DOIUrl":"https://doi.org/10.37090/bpj.v3i1.1123","url":null,"abstract":"This study aims to determine the effect of digital marketing on sales at the clothing store Mega Mall Bengkulu. This type of research is quantitative, the sample in this study amounted to 55 clothing stores, the data collection method used was the distribution of questionnaires and the method of data analysis using SPSS. The results of the research on the validity test show that digital marketing is valid with a sig value. 2 tailed < 0.05 while in sales there is an invalid statement because it has a sig value. 2 tailed > 0.05. In the digital marketing reliability test, it is said to be reliable because X 0.984 > 0.60 while in sales it is said to be reliable because Y 0.511 > 0.60. In the normality test, digital marketing and sales have a normal distribution because it is significant with a value of 0.200 > 0.05. In the heteroscedasticity test there are no symptoms and in simple linear regression the constant value (a) is 26.842 or 2684% and the regression coefficient (b) x is 0.116 or 11.6% with a significant level of 0.000 it is said that digital marketing (X) has a positive effect on sales (Y).
 Keywords : Digital Marketing and Sales","PeriodicalId":45401,"journal":{"name":"Asia-Pacific Journal of Business Administration","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135753136","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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