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Leadership behavioural integrity and employee engagement: role of organisational career development and feedback self-efficacy 领导行为完整性与员工敬业度:组织职业发展和反馈自我效能的作用
IF 3.8 Q1 Social Sciences Pub Date : 2024-03-19 DOI: 10.1108/apjba-03-2023-0109
Lipsa Jena, Subash Chandra Pattnaik, Rashmita Sahoo

Purpose

The present study purports to unravel the mechanism in relationship among leadership behaviour integrity, organisational career development and employee engagement. Further, it also aims to understand if the employee feedback self-efficacy has any moderating influence on the relationship between leader behavioural integrity and organisational career development.

Design/methodology/approach

Pre-existing questionnaires are used for collecting data from a total of 417 employees working in the information technology industry operating within India. Analysis of the data is done using structural equation modelling technique.

Findings

Results of the study show that organisational career development partially mediates the relationship between leadership behavioural integrity and employee engagement. It is also found that feedback self-efficacy plays a moderating role in the relationship between leadership behavioural integrity and organisational career development.

Originality/value

The study helps to understand the mechanism of the relationship between leadership behavioural integrity and employee engagement through organisational career development with the support of ethical theory and social exchange theory. It also shows the moderating role played by feedback self-efficacy in the relationship between leadership behavioural integrity and organisational career development using social learning perspective.

目的本研究旨在揭示领导行为完整性、组织职业发展和员工敬业度之间的关系机制。此外,本研究还旨在了解员工反馈自我效能感是否会对领导者行为完整性与组织职业发展之间的关系产生调节作用。研究结果研究结果表明,组织职业发展在一定程度上调节了领导行为完整性与员工敬业度之间的关系。原创性/价值这项研究在伦理理论和社会交换理论的支持下,通过组织职业发展帮助理解了领导行为正直性与员工敬业度之间的关系机制。本研究还利用社会学习视角说明了反馈自我效能感在领导行为诚信与组织职业发展之间关系中的调节作用。
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引用次数: 0
Drivers of smartwatch use and its effect on environmental sustainability: evidence from SEM-ANN approach 智能手表使用的驱动因素及其对环境可持续性的影响:SEM-ANN 方法提供的证据
IF 3.8 Q1 Social Sciences Pub Date : 2024-02-19 DOI: 10.1108/apjba-10-2023-0490
Eiman Almheiri, Mostafa Al-Emran, Mohammed A. Al-Sharafi, Ibrahim Arpaci

Purpose

The proliferation of smartwatches in the digital age has radically transformed health and fitness management, offering users a multitude of functionalities that extend beyond mere physical activity tracking. While these modern wearables have empowered users with real-time data and personalized health insights, their environmental implications remain relatively unexplored despite a growing emphasis on sustainability. To bridge this gap, this study extends the UTAUT2 model with smartwatch features (mobility and availability) and perceived security to understand the drivers of smartwatch usage and its consequent impact on environmental sustainability.

Design/methodology/approach

The proposed theoretical model is evaluated based on data collected from 303 smartwatch users using a hybrid structural equation modeling–artificial neural network (SEM-ANN) approach.

Findings

The PLS-SEM results supported smartwatch features’ effect on performance and effort expectancy. The results also supported the role of performance expectancy, social influence, price value, habit and perceived security in smartwatch usage. The use of smartwatches was found to influence environmental sustainability significantly. However, the results did not support the association between effort expectancy, facilitating conditions and hedonic motivation with smartwatch use. The ANN results further complement these outcomes by showing that habit with a normalized importance of 100% is the most significant factor influencing smartwatch use.

Originality/value

Theoretically, this research broadens the UTAUT2 by introducing smartwatch features as external variables and environmental sustainability as a new outcome of technology use. On a practical level, the study offers insights for various stakeholders interested in smartwatch use and their environmental implications.

目的数字时代智能手表的普及从根本上改变了健康和健身管理,为用户提供了多种功能,而不仅仅是身体活动跟踪。虽然这些现代可穿戴设备为用户提供了实时数据和个性化的健康洞察,但它们对环境的影响却相对较少,尽管人们越来越重视可持续发展。为了弥补这一差距,本研究将UTAUT2 模型与智能手表功能(移动性和可用性)和感知安全性相结合,以了解智能手表使用的驱动因素及其对环境可持续发展的影响。结果还支持性能预期、社会影响、价格价值、习惯和感知安全性在智能手表使用中的作用。研究发现,智能手表的使用对环境可持续性有显著影响。然而,结果并不支持努力预期、便利条件和享乐动机与智能手表使用之间的关联。方差网络的结果进一步补充了这些结果,显示归一化重要性为 100%的习惯是影响智能手表使用的最重要因素。 原创性/价值从理论上讲,本研究通过引入智能手表功能作为外部变量和环境可持续性作为技术使用的新结果,拓宽了UTAUT2 的范围。在实践层面上,本研究为关注智能手表使用及其环境影响的各利益相关方提供了见解。
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引用次数: 0
Toward digitalization strategic perspective in the European food industry: non-linear nexuses analysis 欧洲食品工业的数字化战略视角:非线性联系分析
IF 3.8 Q1 Social Sciences Pub Date : 2023-12-26 DOI: 10.1108/apjba-07-2023-0298
Alhamzah Alnoor, Abbas Gatea Atiyah, Sammar Abbas

Purpose

Organizations deal with digital technologies to achieve their strategic goals. The shift toward digitization is a major challenge because it requires companies to create a digital outlook that influences organizational design. As a result, investigation of institutional theory and entrepreneurial orientation theory in the European food industry has become the focus of research in recent times.

Design/methodology/approach

To this end, data were collected from 83 companies related to the food industry in the European context. By applying a hybrid phase of the partial least squares structural equation modeling (PLS-SEM) and artificial neural network (ANN) methods, this study captured the causal–non-linear relationships among the study constructs.

Findings

The findings revealed that the variables of institutional theory and entrepreneurial orientation theory affect the adoption of the digital strategy. There is also a dual interaction role for e-business capabilities and digital transformation. The results of non-linear relationships confirmed that digital strategy adoption is highly influenced by digital transformation, followed by risk-taking, digital leadership, e-business capabilities, organizational agility, proactiveness and innovativeness.

Research limitations/implications

The authors provided significant implications for practitioners and academics about the most influential determinants of digital strategy – businesses must move swiftly toward digitization across its various units to achieve their objectives. An organization’s leadership must realize that equipping the employees with necessary skills is the first step toward digitalization.

Originality/value

The current study underscores the digital strategy, which is usually an overlooked area of investigation, in the food industry. The study identifies some important predictors of digital strategy adoption with the interaction’s role of digital transformation and e-business capabilities. Such relationships have been rarely discussed. In addition, the adoption of a hybrid SEM-AAN approach makes the study an original one.

目的 组织利用数字技术实现其战略目标。向数字化的转变是一项重大挑战,因为它要求企业建立影响组织设计的数字化前景。因此,对欧洲食品行业的制度理论和创业导向理论的研究成为近期研究的重点。 为此,我们收集了欧洲食品行业 83 家相关公司的数据。通过应用偏最小二乘结构方程模型(PLS-SEM)和人工神经网络(ANN)方法的混合阶段,本研究捕捉到了研究构念之间的因果-非线性关系。 研究结果 研究结果显示,制度理论和创业导向理论变量会影响数字化战略的采用。电子商务能力和数字化转型也存在双重交互作用。非线性关系的结果证实,数字化战略的采用受数字化转型的影响很大,其次是风险承担、数字化领导力、电子商务能力、组织敏捷性、主动性和创新性。 研究局限/启示 作者就数字化战略最具影响力的决定因素为从业人员和学术界提供了重要启示--企业必须在其各个部门迅速推进数字化,以实现其目标。企业领导层必须认识到,让员工掌握必要的技能是实现数字化的第一步。 原创性/价值 本研究强调了食品行业的数字化战略,这通常是一个被忽视的调查领域。本研究确定了采用数字化战略的一些重要预测因素,以及数字化转型和电子商务能力的交互作用。这种关系很少被讨论。此外,本研究还采用了 SEM-AAN 混合方法,因此具有独创性。
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引用次数: 0
Entrepreneurial orientation, social media and SME performance: an emerging economy perspective 创业导向、社交媒体和中小企业绩效:新兴经济视角
IF 3.8 Q1 Social Sciences Pub Date : 2023-12-12 DOI: 10.1108/apjba-12-2022-0514
Patrick Amfo Anim, Emmanuel Arthur, George Kofi Amoako

Purpose

This study examines the role of social media adoption (SMA), opportunity recognition (OR) and opportunity exploitation (OE) in mediating the relationship between entrepreneurial orientation (EO) and the performance of newly established small and medium-sized enterprises (SMEs) in emerging economies, with a particular emphasis on Ghana.

Design/methodology/approach

This study adopts a post-positivist philosophical stance and uses a quantitative approach and a survey design. A purposive sampling technique was used to select 336 SME owners and managers from Ghana’s manufacturing, trading and service sectors. Questionnaires were administered to source the empirical data for this study. Structural equation modelling (SEM) was used to analyse the proposed hypotheses.

Findings

The results reveal that EO positively and significantly influences the performance of new-born SMEs. SMA, OR and OE partially mediated this relationship.

Practical implications

This study is a wakeup call to policymakers, practitioners, managers and owners of recently established businesses. Policymakers should provide support and resources for newly established SMEs to adopt effective social media marketing strategies, bolstering their online presence and customer engagement. Simultaneously, they should invest in entrepreneurship education and create an environment conducive to innovation to cultivate an entrepreneurial mindset among fresh SMEs. Business owners and managers should proactively monitor market trends and consumer preferences, adapting their strategies to identifying and seizing emerging opportunities.

Originality/value

This study introduces a significant novelty to previous literature and one of the first to employ the dynamic capability theory to examine the interplay between EO, SMA, OR and OE in influencing the performance of new SMEs in the context of emerging markets. Furthermore, it extends the scope of understanding of the mechanisms through which SMEs can prosper in these dynamic environments. This unique combination of theoretical framework, comprehensive variables and contextual focus sets this study apart from existing research, enriching the literature on SME performance in emerging markets.

目的 本研究探讨了社交媒体的采用(SMA)、机会识别(OR)和机会利用(OE)在新兴经 济体中创业导向(EO)与新成立的中小型企业(SMEs)绩效之间的中介作用,重点是加 纳。采用目的性抽样技术,从加纳的制造业、贸易业和服务业中选出 336 名中小企业主和经理。本研究通过问卷调查获得经验数据。研究结果表明,EO 对新生中小型企业的绩效有积极而显著的影响。实践意义 这项研究为政策制定者、从业人员、管理者和新成立企业的所有者敲响了警钟。政策制定者应为新成立的中小企业提供支持和资源,帮助它们采用有效的社交媒体营销策略,增强其在线影响力和客户参与度。同时,他们应投资于创业教育,营造有利于创新的环境,培养新成立的中小企业的创业心态。企业所有者和管理者应主动监测市场趋势和消费者偏好,调整战略以识别和抓住新兴机遇。此外,它还扩展了对中小企业在这些动态环境中实现繁荣的机制的理解范围。本研究将理论框架、综合变量和背景重点独特地结合在一起,使其有别于现有研究,丰富了有关新兴市场中小型企业绩效的文献。
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引用次数: 0
PENGARUH KOMPETENSI SDM TERHADAP KINERJA KARYAWAN PADA HOTEL KEMBANG BANDUNG 万隆弹性酒店员工能力的影响
Q1 Social Sciences Pub Date : 2023-11-06 DOI: 10.61317/js.v2i2.67
Aty Fadjariaty, Tina Purnama Sari, Tata Dibrata
Globalization in today's modern society, competency-based human resources for competitiveness at the global level is very important. The development of the business world in the service sector is progressing quite rapidly, especially in the hotel industry. Hotel is one of the business sectors included in the Hospitality Service Industry category. Based on the results of observations at the Kembang Bandung Hotel, it was stated that the position of HR Competence was still at a moderate score and tended to be lacking. The position of HR competence is still at a moderate score and tends to lack core skills which are largely due to a lack of ability to operate a hotel system that is integrated in one software system. Based on this background, this study will discuss the influence of HR Competence on Employee Performance. The method used in this research is descriptive and verification method. The object of research is the competence and performance of employees at Hotel Kembang Bandung. The research instrument used in this study was a survey with a questionnaire with a sample of 30 respondents. Obtaining data through literature, documentation, and questionnaires with verification analysis. The results of the study stated that there was a strong relationship between competence and employee performance, and there was a positive influence between competence and employee performance at the Hotel Kembang Bandung.
在全球化的今天,以能力为基础的人力资源在全球层面的竞争力是非常重要的。商业世界在服务业的发展是相当迅速的,尤其是在酒店业。酒店是包括在酒店服务行业类别的业务部门之一。根据在康邦万隆酒店的观察结果,人力资源能力的位置仍然处于中等得分,往往是缺乏的。人力资源能力的位置仍然处于中等水平,并且往往缺乏核心技能,这在很大程度上是由于缺乏将酒店系统集成在一个软件系统中的操作能力。基于此背景,本研究将探讨人力资源胜任力对员工绩效的影响。本研究采用的方法是描述法和验证法。本研究的对象是康邦万隆酒店员工的能力和绩效。本研究使用的研究工具是一份问卷调查与30名受访者的样本。通过文献、文档和问卷调查获得数据,并进行验证分析。研究结果表明,能力和员工绩效之间存在很强的关系,并且在万隆肯邦酒店,能力和员工绩效之间存在正影响。
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引用次数: 0
Does economic policy uncertainty matter for a firm's leverage and speed of adjustment? 经济政策的不确定性对企业的杠杆和调整速度有影响吗?
Q1 Social Sciences Pub Date : 2023-10-03 DOI: 10.1108/apjba-10-2022-0452
Muhammad Aftab, Saman Shehzadi, Fiza Qureshi
Purpose This research intends to investigate the impact of economic policy uncertainty (EPU) on the firm's leverage and its adjustment speed. Design/methodology/approach This study applies dynamic panel data modeling by using a partial adjustment model. The study is based on secondary data of the non-financial firms that are listed on the Pakistan stock exchange. For the analysis purpose, the study applies the generalized method of moments (GMM) estimation technique and uses a newly developed text-based measure of economic policy uncertainty. Findings The results show the negative impact of EPU on leverage decisions but a positive impact of EPU on leverage speed of adjustment for both, short-run and long-run economic policy shocks. Additional analysis reveals that the negative influence of long-run policy shocks on leverage decisions is moderated through profitability, and the negative influence of short-run policy shocks on leverage is moderated through firm size, tangibility and available growth prospects. However, the significant positive impact of EPU on the leverage speed of adjustment in both short and long-term policy shocks indicates that the speed of adjustment for these firms is not affected by policy shocks. Originality/value This research contributes to the existing literature on capital structure dynamics,by investigating the impact of EPU on firm financing decisions and estimating the adjustment speed of capital structure in a developing market context. The study also extends the existing literature by applying the concept of long-run and short-run economic policy uncertainty in the capital structure dynamic framework. Additionally, the new news-based measure of EPU is used. Moreover, it also looks into the COVID-19 effect on the relationship.
目的研究经济政策不确定性对企业杠杆率及其调整速度的影响。设计/方法/方法本研究采用局部调整模型,采用动态面板数据建模。这项研究是基于在巴基斯坦证券交易所上市的非金融公司的二手数据。为了分析目的,本研究采用广义矩量法(GMM)估计技术,并使用一种新开发的基于文本的经济政策不确定性测度。研究结果表明,在短期和长期经济政策冲击下,EPU对杠杆决策有负向影响,但对杠杆调整速度有正向影响。进一步的分析表明,长期政策冲击对杠杆决策的负面影响通过盈利能力来调节,短期政策冲击对杠杆的负面影响通过公司规模、有形性和可用增长前景来调节。然而,EPU对短期和长期政策冲击下杠杆调整速度的显著正向影响表明,这些企业的杠杆调整速度不受政策冲击的影响。本研究通过考察EPU对企业融资决策的影响,并估算了发展中市场背景下资本结构的调整速度,对现有的资本结构动态研究文献做出了贡献。本文还在资本结构动态框架中引入了经济政策长期和短期不确定性的概念,对已有文献进行了拓展。此外,还使用了新的基于新闻的EPU度量。此外,它还研究了COVID-19对关系的影响。
{"title":"Does economic policy uncertainty matter for a firm's leverage and speed of adjustment?","authors":"Muhammad Aftab, Saman Shehzadi, Fiza Qureshi","doi":"10.1108/apjba-10-2022-0452","DOIUrl":"https://doi.org/10.1108/apjba-10-2022-0452","url":null,"abstract":"Purpose This research intends to investigate the impact of economic policy uncertainty (EPU) on the firm's leverage and its adjustment speed. Design/methodology/approach This study applies dynamic panel data modeling by using a partial adjustment model. The study is based on secondary data of the non-financial firms that are listed on the Pakistan stock exchange. For the analysis purpose, the study applies the generalized method of moments (GMM) estimation technique and uses a newly developed text-based measure of economic policy uncertainty. Findings The results show the negative impact of EPU on leverage decisions but a positive impact of EPU on leverage speed of adjustment for both, short-run and long-run economic policy shocks. Additional analysis reveals that the negative influence of long-run policy shocks on leverage decisions is moderated through profitability, and the negative influence of short-run policy shocks on leverage is moderated through firm size, tangibility and available growth prospects. However, the significant positive impact of EPU on the leverage speed of adjustment in both short and long-term policy shocks indicates that the speed of adjustment for these firms is not affected by policy shocks. Originality/value This research contributes to the existing literature on capital structure dynamics,by investigating the impact of EPU on firm financing decisions and estimating the adjustment speed of capital structure in a developing market context. The study also extends the existing literature by applying the concept of long-run and short-run economic policy uncertainty in the capital structure dynamic framework. Additionally, the new news-based measure of EPU is used. Moreover, it also looks into the COVID-19 effect on the relationship.","PeriodicalId":45401,"journal":{"name":"Asia-Pacific Journal of Business Administration","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135689749","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Understanding consumers' intentions to use drone food delivery services: a perspective of the theory of consumption values 了解消费者使用无人机送餐服务的意图:消费价值理论的视角
Q1 Social Sciences Pub Date : 2023-09-18 DOI: 10.1108/apjba-04-2023-0155
Kian Yeik Koay, Mei Kei Leong
Purpose The purpose of this study is to examine the factors influencing consumers' intentions to use drone food delivery services from the perspective of the theory of consumption values (TCV). Design/methodology/approach Data collection involves the utilisation of self-administered questionnaires. Subsequently, 305 data were gathered from Malaysian consumers and subjected to analysis through partial least squares structural equation modelling (PLS-SEM). Findings This study demonstrated that functional, social, emotional and epistemic values, as well as personal innovativeness, can strongly predict intentions. However, neither the conditional value nor environmental concerns were significant predictors of intentions. Originality/value The study is the first of its kind to use the TCV from the perspective of a developing country to understand consumers' intentions to use drone food delivery services.
本研究的目的是从消费价值理论(TCV)的角度来研究消费者使用无人机送餐服务意愿的影响因素。设计/方法/方法数据收集涉及使用自我管理的问卷。随后,从马来西亚消费者收集了305个数据,并通过偏最小二乘结构方程模型(PLS-SEM)进行了分析。研究结果表明,功能价值、社会价值、情感价值和认知价值以及个人创新能力对意向有很强的预测作用。然而,条件价值和环境问题都不是意向的显著预测因子。该研究首次从发展中国家的角度使用TCV来了解消费者使用无人机送餐服务的意图。
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引用次数: 0
Environmental concerns in brand love and hate: an emerging market’s purview of masstige consumers 品牌爱与恨中的环境问题:新兴市场对masstige消费者的关注
IF 3.8 Q1 Social Sciences Pub Date : 2023-08-22 DOI: 10.1108/apjba-12-2022-0531
Swati Singh, Ralf Wagner
PurposeFashion brands are one of the strongest means of expressing consumers identity. This study explores and empirically validates the concepts of brand love and hate for masstige fashion brands from the purview of emerging markets. This study deciphers three components of masstige fashion brand promise through the lens of hedonic identity, uniqueness and expected social gains for the affluent middle-class consumers. The model is complemented by the impact of environmental and society’s well-being.Design/methodology/approachEmpirical evidence was obtained through an online survey in India. Total of 222 complete responses were used to test hypotheses by fitting a model with the partial least squares algorithm.FindingsFashion brand love is triggered by consumers’ hedonic identity and expected social gains. Brand hate is fuelled by environmental and societal well-being concerns, expected social gains and uniqueness. Theoretical contribution is threefold: First, the relevance of social and environmental consequences reflecting consumers’ accepted responsibility for their masstige consumption is introduced. Second, the study deciphers the emotions related to masstige brand love and brand hate for emerging market’s affluent middle-class. Third, empirical results contribute to the ongoing discussion on whether brand hate and love are two distinct concepts or collapse to be two extremes of one and the same continuum.Practical implicationsMiddle-class consumers in India are strict in their avoidance and rejection of the lower classes’ preferred fashion brands. Targeting must consider the social classes hierarchy. Marketing-mix design, particularly prices and distribution networks, need to enable a distinction between the social classes.Social implicationsMasstige fashion brand love and hate turn out to be two distinct constructs that co-exist rather than being two extremes of one and the same dimension.Originality/valueIndian middle-class consumers satisfy their need of environmental and social caretaking by avoidance and brand hate but continue to choose masstige brands to demonstrate social status and are not modernizing their traditional accumulative materialism.
时尚品牌是表达消费者身份的最有力手段之一。本研究从新兴市场的角度探讨并实证验证了大众时尚品牌的品牌爱与品牌恨的概念。本研究透过富裕中产阶级消费者的享乐认同、独特性和预期社会收益,解读大众时尚品牌承诺的三个组成部分。该模型还受到环境和社会福祉的影响的补充。设计/方法/方法通过印度的在线调查获得经验证据。采用偏最小二乘法拟合模型,共222份完整问卷进行假设检验。消费者对时尚品牌的喜爱是由享乐身份和预期的社会收益引发的。对品牌的厌恶源于对环境和社会福祉的担忧、预期的社会收益和独特性。理论贡献有三个方面:首先,介绍了反映消费者对其大规模消费所承担的责任的社会和环境后果的相关性。其次,研究解读了新兴市场富裕中产阶级对大众品牌的喜爱和厌恶情绪。第三,实证结果有助于正在进行的关于品牌讨厌和爱是两个不同的概念还是崩溃为一个连续体的两个极端的讨论。印度的中产阶级消费者严格避免和拒绝下层阶级偏爱的时尚品牌。目标必须考虑社会阶层等级。营销组合设计,特别是价格和分销网络,需要区分不同的社会阶层。对时尚品牌的爱和恨被证明是两种截然不同的结构,它们共存,而不是同一维度的两个极端。印度中产阶级消费者通过回避和厌恶品牌来满足他们对环境和社会关怀的需求,但继续选择大众品牌来展示社会地位,并没有使他们传统的积累物质主义现代化。
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引用次数: 0
How green sustainability efforts affect brand-related outcomes 绿色可持续发展努力如何影响品牌相关成果
IF 3.8 Q1 Social Sciences Pub Date : 2023-08-08 DOI: 10.1108/apjba-03-2023-0104
A. Wong
PurposeUtilizing the Stimulus-Organism-Response framework, this study examines how stimuli such as green sustainability efforts and brand image affect organisms namely brand experience and brand trust, leading to brand-related outcomes such as brand affinity, brand satisfaction and purchase intention in the soft drink industry in Singapore.Design/methodology/approachAn online survey was administered to a total of 243 members of several Singapore-based Facebook groups. The data were analyzed using structural equation modeling.FindingsThe results show the positive effects of green sustainability efforts on brand image, brand experience and brand trust. Brand experience affects brand satisfaction, brand affinity and purchase intention, whereas brand trust affects brand satisfaction and purchase intention. Moreover, the mediating roles of brand experience and brand trust are verified.Practical implicationsTo build strong consumer-brand relationships, managers can elevate brand experience and brand trust through the implementation of green sustainability efforts.Originality/valueThis study adds to the body of green sustainability literature by verifying the mediating effect of brand experience and brand trust in the relationship between green sustainability efforts and brand-related outcomes. The study clarifies the direct and indirect antecedents of brand affinity, brand satisfaction and purchase intention.
目的利用刺激-有机体反应框架,本研究考察了绿色可持续发展努力和品牌形象等刺激因素如何影响有机体,即品牌体验和品牌信任,从而导致品牌相关结果,如品牌亲和力,新加坡软饮料行业的品牌满意度和购买意愿。设计/方法/方法对新加坡几个Facebook群组的243名成员进行了在线调查。使用结构方程模型对数据进行分析。研究结果表明,绿色可持续努力对品牌形象、品牌体验和品牌信任具有积极影响。品牌体验影响品牌满意度、品牌亲和力和购买意愿,而品牌信任影响品牌满意度和购买意愿。此外,还验证了品牌体验和品牌信任的中介作用。实践意义为了建立牢固的消费者-品牌关系,管理者可以通过实施绿色可持续发展努力来提升品牌体验和品牌信任。独创性/价值本研究通过验证品牌体验和品牌信任在绿色可持续发展努力与品牌相关结果之间的中介作用,为绿色可持续发展文献增添了内容。本研究阐明了品牌亲和力、品牌满意度和购买意愿的直接和间接前因。
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引用次数: 0
How much does an employer's attractiveness matter to youth employment? Evidence from a developing country 雇主的吸引力对青年就业有多重要?来自发展中国家的证据
IF 3.8 Q1 Social Sciences Pub Date : 2023-08-07 DOI: 10.1108/apjba-02-2023-0086
E. Buitek, S. Kaliyeva, A. Turginbayeva, M. Meldakhanova, A. Shaikh
PurposeDrawing on the contemporary literature and the theory of employer attractiveness, the authors aimed to examine key antecedents and consequences of employer attractiveness by proposing functional hypotheses and relationships between some endogenous variables.Design/methodology/approachUsing the quota-cum-purposive sampling method, the unit of analysis selected for this study was millennials aged 18–35 years and working in the hospitality, travel, tourism and leisure (HTTL) sectors for the last two years. A total of 218 responses were collected in three months (June–August 2022). The data were analysed using partial least squares structural equation modelling (PLS-SEM).FindingsFor young employees, company recruitment behaviour, company image and source credibility are significantly and directly related to company attractiveness. The relationship between company image and employee word of mouth (WOM) was significantly positive. Company recruitment behaviour was found to significantly influence employee commitment. Company attractiveness was found to be directly related to young employees' WOM about the company and commitment to it.Originality/valueThe study establishes the significance of company attractiveness because a company's success largely depends on the company's ability to attract and retain a talented and skilled workforce. Moreover, the present study provides much-needed insights to policymakers and regulators that can help the policymakers define and implement favourable policies to promote and protect the country's job market and offer directions to youth employment.
目的借鉴当代文献和雇主吸引力理论,作者旨在通过提出函数假设和一些内生变量之间的关系来检验雇主吸引力的关键前因和后果。设计/方法/方法使用配额和目的性抽样方法,本研究选择的分析单位是过去两年在酒店、旅游、旅游和休闲(HTTL)行业工作的18-35岁的千禧一代。三个月内(2022年6月至8月)共收集了218份回复。使用偏最小二乘结构方程模型(PLS-SEM)对数据进行分析。发现对于年轻员工来说,公司招聘行为、公司形象和来源可信度与公司吸引力显著直接相关。公司形象与员工口碑呈显著正相关。研究发现,公司的招聘行为会显著影响员工的承诺。研究发现,公司吸引力与年轻员工对公司的口碑和对公司的承诺直接相关。独创性/价值这项研究确定了公司吸引力的重要性,因为公司的成功在很大程度上取决于公司吸引和留住有才华和技能的员工的能力。此外,本研究为政策制定者和监管机构提供了急需的见解,可以帮助政策制定者制定和实施有利政策,促进和保护国家就业市场,并为青年就业提供指导。
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Asia-Pacific Journal of Business Administration
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