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Analisis Dampak Manajemen Strategis terhadap Kinerja UMKM di Provinsi Lampung 分析战略管理对楠榜省UMKM绩效的影响
Q1 Social Sciences Pub Date : 2023-06-05 DOI: 10.37090/bpj.v3i1.1124
Suryani Suryani
This study aims to analyze the impact of strategic management on the performance of Micro, Small and Medium Enterprises (MSMEs) in Lampung Province. MSMEs have a significant role in regional and national economic growth, but the challenges faced by MSMEs often affect their overall performance. This study uses a qualitative approach by collecting data/information through interviews with several MSME actors/owners operating in Lampung Province. The in-depth and structured interviews focused on strategic management aspects, including strategic planning, strategy implementation, control and performance evaluation. In addition, MSME performance data is also collected, such as sales growth, profitability, operational efficiency, and market share. The results of this study indicate that MSMEs that implement strategic management well tend to achieve better performance than those who focus less on this aspect. Good strategic planning allows MSMEs to have a clear long-term vision and goals, while effective strategy implementation helps them to better face market challenges. Tight control allows SMEs to respond quickly to changing situations, and regular performance evaluations allow them to improve weaknesses and capitalize on existing potential. Keywords: performance, strategic management, SMMEs.
本研究旨在分析战略管理对楠榜省中小微企业(MSMEs)绩效的影响。中小微企业在区域和国家经济增长中发挥着重要作用,但中小微企业所面临的挑战往往会影响其整体绩效。本研究采用定性方法,通过采访在楠榜省经营的几位中小微企业参与者/所有者来收集数据/信息。深入和结构化的访谈侧重于战略管理方面,包括战略规划、战略实施、控制和绩效评估。此外,还收集了中小微企业的业绩数据,如销售增长、盈利能力、运营效率、市场份额等。本研究结果表明,实施战略管理的中小微企业往往比实施战略管理较少的中小微企业取得更好的绩效。良好的战略规划使中小微企业拥有清晰的长期愿景和目标,而有效的战略实施则有助于中小微企业更好地面对市场挑战。严格的控制使中小企业能够迅速对变化的情况作出反应,定期的绩效评估使他们能够改进弱点并利用现有的潜力。关键词:绩效,战略管理,中小企业
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引用次数: 0
Pengaruh Cash Ratio dan Earning Per Share Terhadap Dividend Pay Out Ratio pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia 现金比率和每股收益对印尼证券交易所上市制造业公司股利支付率的影响
Q1 Social Sciences Pub Date : 2023-06-05 DOI: 10.37090/bpj.v3i1.1122
Peri Setiawan, None Suradi, Aprilianto Amir
The capital market is one of the ways chosen by the company in meeting the needs of additional company funds to develop the company's operations to survive in the global economy. Investors invest their capital in shares in a company with the main objective of obtaining a return on investment in the form of dividends and capital gains. The purpose of this study is to analyze the effect of Cash Ratio and Earnings Per Share on Dividend Payout Ratio in manufacturing companies listed on the Indonesia Stock Exchange. The data used are secondary data that is produced from other existing sources, for example research must go through others or search through documents, journals or books (name, year, page,). This research is a quantitative study with a descriptive approach. Samples of this study using panel data, were taken as many as 8 manufacturing companies that were in accordance with predetermined criteria with the research period 2016 - 2020. The study used the software of SPSS 2.0 and the results ere Cash Ratio effects the Dividend Payout Ratio based on the results of calculations and analysis can be calculated t-value = 6.255 with a sig. Value = 0.000., This significant value <0.05,. Earning Per Share has a significant effect on the Dividend Payout Ratio based on the results of calculations and analysis obtained calculated t-value = 3.837 with a sig. value. = 0.001, sig. value = 0.001 < 0.05, Cash ratio and Earning Per Share have a significant effect on the Dividend Payout Ratio based on the calculation and analysis results obtained value t-calculate = 69.818 the value of sig. = 0.000 because the value of sig. < 0.05 the result of the coefficient of being amended adjust R2 obtained 0.951, means that this study contributed 95.1% while 4.9% was determined by other factors outside this study, this hall showed that the available data had qualified for the use of the panel data regression model. From the results of the analysis, it shows that the Cash Ratio, and Earning Per Share effect to the Dividen Payout Ratio. Keywords: cash ratio, earning per share, and dividend payout ratio, capital market
资本市场是公司在满足公司额外资金需求以发展公司业务以在全球经济中生存的方式之一。投资者将其资本投资于公司的股票,主要目的是获得股息和资本收益形式的投资回报。本研究的目的是分析在印尼证券交易所上市的制造业公司的现金比率和每股收益对股息支付率的影响。使用的数据是从其他现有来源产生的二手数据,例如研究必须通过其他人或通过文档,期刊或书籍(名称,年份,页面,)进行搜索。本研究采用描述性方法进行定量研究。本研究采用面板数据,选取了多达8家符合预定标准的制造企业,研究期限为2016 - 2020年。本研究使用SPSS 2.0软件,对现金比率对股利支付比率的影响结果进行计算和分析,可以计算出t值= 6.255,具有sig. Value = 0.000。,该显著值<0.05,。根据计算和分析的结果,每股收益对股息支付率有显著的影响,得到计算的t值= 3.837,具有一个符号值。= 0.001, sig. value = 0.001 <0.05,现金比率和每股收益对股息支付率有显著影响根据计算和分析结果得到值t-calculate = 69.818,因为sig. <的值= 0.000;0.05修正调整系数R2的结果为0.951,即本研究贡献率为95.1%,另有4.9%由本研究以外的其他因素决定,这表明现有资料已符合面板数据回归模型的使用条件。从分析结果来看,现金比率和每股收益对股息支付率的影响。 关键词:现金比率,每股收益,股利支付率,资本市场
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引用次数: 0
Role of authentic leadership in enhancing employees' voice behavior through psychological capital during COVID-19 pandemic COVID-19大流行期间,真实领导通过心理资本增强员工建言的作用
IF 3.8 Q1 Social Sciences Pub Date : 2023-06-02 DOI: 10.1108/apjba-04-2022-0156
Noman M Rafique, G. Afshan, Farooque Ahmed
PurposeConsidering the importance of employees' voice behavior (VB) and psychological capital (PC) amidst the coronavirus disease 2019 (COVID-19), this study highlights the role of authentic leadership (AL) in building a psychologically strong workforce that can provide meaningful suggestions for the improvement of organization.Design/methodology/approachThe study employed a questionnaire survey to collect the data and recruited 261 participants from the telecom sector Sindh, Pakistan. The data analysis was done using partial least squares structural equation modeling (PLS-SEM).FindingsThe findings of the study supported the hypotheses suggesting that AL can directly influence employees' VB and indirectly via PC.Originality/valueThe study was conducted during the COVID-19 in the telecom sector of Sindh, Pakistan. This study contributes by providing useful insights into that AL is an important form of leadership that encourages employees' voluntary behavior and psychological strength during the COVID-19 pandemic.
考虑到2019冠状病毒病(COVID-19)背景下员工建言(VB)和心理资本(PC)的重要性,本研究强调了真实领导(AL)在构建心理强大的员工队伍中的作用,从而为组织的改进提供有意义的建议。设计/方法/方法本研究采用问卷调查收集数据,并从巴基斯坦信德省的电信部门招募了261名参与者。数据分析采用偏最小二乘结构方程模型(PLS-SEM)。研究结果支持了ai可以直接影响员工的VB,并通过PC间接影响员工的VB的假设。独创性/价值本研究是在2019冠状病毒病期间在巴基斯坦信德省的电信部门进行的。这项研究提供了有用的见解,说明在COVID-19大流行期间,人工智能是一种重要的领导形式,可以鼓励员工的自愿行为和心理力量。
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引用次数: 0
Organic food purchases: does green trust play a part? 购买有机食品:绿色信任起了作用吗?
IF 3.8 Q1 Social Sciences Pub Date : 2023-06-02 DOI: 10.1108/apjba-11-2022-0506
Irfana Rashid, Aashiq Hussain Lone
PurposeOrganic food consumption has received great attention due to the increase in consumer environmental and health concerns. This study intends to analyse how customers' green purchasing intentions for organic food are affected by internal factors of attitude and health consciousness and external factors of social norms and environmental concern, as well as how green trust operates as a moderator between green purchase intention and actual purchase.Design/methodology/approachA quantitative research methodology was employed in this study. The data (n = 323) were gathered via a self-administered questionnaire. The respondents, who were current purchasers of organic food, were chosen through a purposive sampling technique. Data were analysed using exploratory factor analysis and structural equation modelling with the aid of IBM SPSS 25.0 and AMOS 25.FindingsThe results reveal that customers' green purchase intention for organic products is positively influenced by internal factors (attitude and health consciousness) and external factors (social norms and environmental concern). This study also shows the moderating effect of green trust on intention and action, demonstrating the necessity of building green trust among customers to diminish green purchasing inconsistency.Practical implicationsThe study's results have ramifications for producers of organic goods, merchants and market oversight organizations. Establishing a viable strategy while considering customers' concerns about health and the environment is necessary. The formulated strategy must target specific customer niches, therefore strengthening customers' trust in and understanding of organic food items, which will in turn diminish green purchasing inconsistency in the organic industry.Originality/valueThis study contributes to the existing literature by extending the Theory of Planned Behaviour model to organic food consumption and by visualizing how various factors (internal, external and green trust) affect a consumer's inclination to make organic food purchases. The authors added to the empirical evidence that green trust plays a crucial role in stimulating green buying intentions into behaviour and ultimately diminishing green purchasing inconsistency.
由于消费者对环境和健康问题的关注增加,有机食品消费受到了极大的关注。本研究旨在分析消费者对有机食品的绿色购买意愿如何受到态度、健康意识等内部因素和社会规范、环境关注等外部因素的影响,以及绿色信任如何在绿色购买意愿与实际购买之间起调节作用。设计/方法/方法本研究采用定量研究方法。数据(n = 323)通过自我管理问卷收集。受访者,谁是目前的购买者有机食品,是通过有目的的抽样技术选择的。数据分析采用探索性因子分析和结构方程建模,辅助IBM SPSS 25.0和AMOS 25。结果发现,消费者对有机产品的绿色购买意愿受到内部因素(态度、健康意识)和外部因素(社会规范、环境关注)的正向影响。本研究亦显示绿色信任对消费者意愿和行为的调节作用,说明建立消费者绿色信任以减少绿色购买不一致的必要性。该研究的结果对有机产品的生产者、商人和市场监管组织都有影响。制定一个可行的战略,同时考虑到客户对健康和环境的关注是必要的。制定的策略必须针对特定的客户利基,从而加强客户对有机食品的信任和理解,从而减少绿色购买在有机产业中的不一致性。原创性/价值本研究通过将计划行为理论模型扩展到有机食品消费,并通过可视化各种因素(内部,外部和绿色信任)如何影响消费者购买有机食品的倾向,为现有文献做出贡献。作者补充了经验证据,绿色信任在刺激绿色购买意愿转化为行为并最终减少绿色购买不一致性方面起着至关重要的作用。
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引用次数: 0
Role-play of employees' protean career and career success in affective organizational commitment 情感组织承诺中员工职业变化与职业成功的角色扮演
Q1 Social Sciences Pub Date : 2023-06-01 DOI: 10.1108/apjba-07-2021-0337
Muhammad Latif Khan, Rohani Salleh, Amjad Shamim, Mohamad Abdullah Hemdi
Purpose This paper aims to investigate the role-play of Protean Career Attitude (PCA) and Career Success (CS) in Affective Organizational Commitment (AOC). Design/methodology/approach A cross-sectional study on 376 employees from 55 hotels in Malaysia were conducted. The co-variance-based structural equation modeling was employed to analyze the data to test the direct and indirect relationships of PCA and CS with AOC. Findings The findings reveal that self-directed career attitude (SDCA) has a positive direct influence on AOC as well as indirect influence through the mediation of OCS and SCS. However, the value-driven career attitude (VDCA) neither influences AOC nor the OCS. Originality/value This is a first paper to body of knowledge in Asian context which identify mediating role of career success (SCA and OCS) to PCA and AOC. The findings of this research are the workplace learning in hospitality management. The authors argue that hotels should not assume spontaneously PCA with diminishing AOC, but rather hotels' attention is required to identify the most important preferences of these butterfly career attitudes such as OCS and SCS. Most importantly the research negates many negative labels of PCA and adds new perception to the contemporary career literature. Higher education institutions, government, and primary, secondary, and post-secondary education departments can play a significant role in developing PCA dispositions like SDCA and VDCA toward career success. Therefore, further study should examine PCA and their relevance to career outcome like job searching and employability of students in Malaysia. The paper is the first, to one's knowledge, to assess organizational commitment with specific measures of PCA. While the results are simple, they refute many stereotypes of the new career and, in that sense, add an important perspective to the career literature.
目的探讨职业态度变化(PCA)和职业成功(CS)在情感性组织承诺(AOC)中的作用。设计/方法/方法对马来西亚55家酒店的376名员工进行了横断面研究。采用协方差结构方程模型对数据进行分析,检验PCA、CS与AOC之间的直接和间接关系。研究结果表明,自我导向职业态度(SDCA)对AOC具有正向的直接影响,并通过OCS和SCS的中介作用产生间接影响。然而,价值驱动型职业态度(VDCA)对AOC和OCS都没有影响。这是第一篇在亚洲背景下确定职业成功(SCA和OCS)对PCA和AOC的中介作用的知识体系的论文。本研究的结果是酒店管理中的工作场所学习。作者认为,酒店不应该自发地假设AOC递减的PCA,而是需要酒店的注意力来识别这些蝴蝶职业态度(如OCS和SCS)中最重要的偏好。最重要的是,该研究否定了PCA的许多负面标签,为当代职业文献增加了新的认识。高等教育机构、政府、小学、中学和高等教育部门可以在发展SDCA和VDCA等PCA倾向方面发挥重要作用。因此,进一步的研究应该检查PCA及其与马来西亚学生求职和就业能力等职业结果的相关性。据我所知,这篇论文是第一次用PCA的具体措施来评估组织承诺。虽然结果很简单,但它们驳斥了许多对新职业的刻板印象,从这个意义上说,为职业文献增加了一个重要的视角。
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引用次数: 0
Intellectual capital and performance: evidence from SMEs in Vietnam 知识资本与绩效:来自越南中小企业的证据
IF 3.8 Q1 Social Sciences Pub Date : 2023-05-16 DOI: 10.1108/apjba-08-2022-0343
Seh Young Kim, Dai Binh Tran
PurposeThis paper investigated the relationship between intellectual capital (IC)/its components, and the business performance of Vietnamese small and medium enterprises (SMEs).Design/methodology/approachThe panel data set was obtained from the Vietnam SME database. Using the value-added intellectual coefficient (VAIC) approach for IC measurement, this paper employs various panel data estimation approaches, including fixed effects (FE) and the generalized method of moments (GMM), to examine the relationship between IC and the financial performance of SMEs in Vietnam.FindingsThe result suggests that the value creation activities of SMEs in Vietnam mainly occur on the basis of physical and financial capital. In other words, the findings indicate that Vietnamese SMEs mainly depend on physical and financial capital to profit: they have not fully utilized their human capital and structural capital, two main components of IC for value creation.Practical implicationsThe results underline the urgency of effective management of tangible and IC to boost the utilization of human and structural capital to increase the profitability of Vietnamese SMEs. The results lead to suggesting a series of policy recommendations to achieve the objective.Originality/valueThis paper is the first to examine the relationship between IC and the financial performance of SMEs in Vietnam, contributing to the literature on IC in emerging countries.
目的研究智力资本(IC)及其组成部分与越南中小企业经营绩效的关系。设计/方法/方法面板数据集来自越南中小企业数据库。本文采用增值智力系数(VAIC)方法来衡量IC,采用各种面板数据估计方法,包括固定效应(FE)和广义矩法(GMM),来检验IC与越南中小企业财务绩效之间的关系。研究结果表明,越南中小企业的价值创造活动主要发生在物质资本和金融资本的基础上。换言之,研究结果表明,越南中小企业主要依靠物质资本和金融资本来盈利:它们没有充分利用人力资本和结构资本这两个IC创造价值的主要组成部分。实际意义研究结果强调了对有形资本和IC进行有效管理的紧迫性,以促进人力和结构性资本的利用,提高越南中小企业的盈利能力。研究结果为实现这一目标提出了一系列政策建议。原创性/价值本文首次研究了越南中小企业的IC与财务绩效之间的关系,为新兴国家的IC文献做出了贡献。
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引用次数: 0
The interplay of abusive supervision and coworker incivility on the turnover intention of frontliners: a mediation effect of work stress 滥用监督和同事不文明行为对一线员工离职意愿的影响:工作压力的中介效应
IF 3.8 Q1 Social Sciences Pub Date : 2023-05-16 DOI: 10.1108/apjba-11-2022-0500
Md Mostafizur Rahman
PurposeDrawing on the conservation of resources theory, the present study aims to design and explore the influence of abusive supervision and coworker incivility on turnover intention among frontline employees (FLEs). Besides the mediating effects of work stress between abusive supervision and turnover intention, coworker incivility and turnover intention also be explored.Design/methodology/approachData from 311 FLEs are collected by a self-administered structured questionnaire and analyzed by confirmatory factor analysis and structural equation model.FindingsThe empirical results established that abusive supervision and coworker incivility significantly predicts work stress and work stress significantly predicts turnover intention. Abusive supervision significantly predicts a positive relationship with turnover intention, whereas coworker incivility with turnover intention is vis-à-vis. Besides, abusive supervision and coworker incivility significantly predict turnover intention via work stress. The study further illustrated the control variables, e.g. education, experience, and proactive personality of FLEs.Research limitations/implicationsThe study finds abusive supervision and coworker incivility as stressors in the emerging economy for FLEs. However, coworker incivility on turnover intention cannot predict as expected because the roles of the supervisor and coworker are different in this context.Practical implicationsThe continuous support of supervisors and coworkers can reduce the stress and consequences of reducing the intention of turnover of FLEs. The concerns can enhance their support by using respect and credit for work, maintaining privacy, providing proper feedback, being sensible to the performance, and entitlement to any achievement. They also suggest ensuring a work environment of privacy, fair treatment, importance to suggestions, and ascertaining punishment for any colleague's mistreatment.Social implicationsThe frontliners always contribute a large pie of output for any organization. Supervisors and coworkers impact the day-to-day life of FLEs.Originality/valueAs a study on FLEs in the context of evolving economy, the investigation fulfills the inconsistencies of the previous result with the mediating role of work stress with a strong theoretical base.
目的运用资源守恒理论,设计并探讨滥用监督和同事不文明行为对一线员工离职意愿的影响。除了工作压力在滥用监督和离职意向之间的中介作用外,还探讨了同事不文明行为和离职意向。设计/方法/方法311个FLE的数据通过自我管理的结构化问卷收集,并通过验证性因素分析和结构方程模型进行分析。实证结果表明,滥用监督和同事不文明行为显著预测工作压力,工作压力显著预测离职意愿。滥用监督显著地预测了与离职意图的正相关关系,而同事的不文明行为与离职意图是相对的。此外,滥用监督和同事不文明行为通过工作压力显著预测离职意向。该研究进一步说明了FLE的控制变量,如教育、经验和积极主动的个性。研究局限性/含义该研究发现,在新兴经济中,滥用监督和同事的不文明行为是FLE的压力源。然而,由于在这种情况下主管和同事的角色不同,同事在离职意向上的不文明行为无法如预期的那样预测。实际含义主管和同事的持续支持可以减轻减少FLE离职意向的压力和后果。这些担忧可以通过对工作的尊重和赞扬、维护隐私、提供适当的反馈、对表现保持理智以及获得任何成就的权利来加强他们的支持。他们还建议确保一个隐私、公平对待、重视建议的工作环境,并确定对任何同事虐待的惩罚。社会影响前线总是为任何组织贡献一大块产出。主管和同事影响着FLEs的日常生活。独创性/价值作为一项在经济发展背景下对FLEs进行的研究,该调查以强大的理论基础弥补了先前结果与工作压力中介作用的不一致。
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引用次数: 1
FINANCIAL PERFORMANCE ANALYSIS OF SUBANG REGENCY LOCAL GOVERMENT 苏邦县域地方政府财务绩效分析
IF 3.8 Q1 Social Sciences Pub Date : 2023-04-30 DOI: 10.61317/js.v2i1.60
Bisma Indrawan
The aim of this research is to assess the Financial Performance of Subang District Local Government by analyzing the Budget Realization Reports (LRA). This study adopts a quantitative descriptive approach involving calculations based on financial data obtained to address the research objectives. The research is conducted at the Subang District Financial and Asset Management Agency (BKAD). Data collection relies on the documentation method. The data analysis technique used is quantitative descriptive, employing the following formulas: (1) Budget Growth, (2) Analysis of Revenue Budget Ratios: Degree of Decentralization, Local Financial Dependence, Local Financial Independence, Effectiveness and Efficiency of Local Own-source Revenue (PAD), Effectiveness and Efficiency of Local Taxes, (3) Analysis of Expenditure Alignment: Operating Expenditure to Total Expenditure, Capital Expenditure to Total Expenditure, Direct and Indirect Expenditure, (4) Expenditure Efficiency. The results indicate that the financial performance of Subang District Government during 2015-2017 can be considered excellent. This is evident through positive revenue growth, a high degree of decentralization with an average percentage of 100%, very low local financial dependence at 0%, and high local financial independence with a delegative relationship pattern of 100%. The average effectiveness of PAD is highly effective at 122.53%, while the average efficiency is very efficient at 4.01%. The average effectiveness of local taxes is highly effective at 115.48%, while the average efficiency is very efficient at 4.22%. The analysis of expenditure alignment shows that the average operating expenditure to total expenditure is 94.15%, and capital expenditure is 5.85%, indicating insufficient attention to regional development. The average direct expenditure is 74.24%, and indirect expenditure is 25.76%. The average expenditure efficiency is 81.89%. Based on this research, for future studies, it is recommended to include additional financial statements for analysis, such as the balance sheet and income statement. Furthermore, the Subang District Government is advised to maintain its current performance.
本研究的目的是通过分析预算实现报告(LRA)来评估苏邦区地方政府的财务绩效。本研究采用定量描述方法,涉及基于获得的财务数据的计算,以解决研究目标。这项研究是在苏邦区金融和资产管理机构(BKAD)进行的。数据收集依赖于文档方法。使用的数据分析技术是定量描述性的,采用以下公式:(1)预算增长;(2)收入预算比率分析:分权程度、地方财政依赖、地方财政独立、地方自源收入的有效性和效率、地方税的有效性和效率;(3)支出一致性分析:营业支出占总支出,资本性支出占总支出,直接和间接支出,(4)支出效率。结果表明,苏邦区政府2015-2017年的财务绩效可以认为是优秀的。这一点在收入正增长、高度分权(平均比例为100%)、非常低的地方财政依赖(平均比例为0%)和高度的地方财政独立(委托关系模式为100%)中得到了体现。PAD的平均高效为122.53%,平均高效为4.01%。地方税的平均效率为高效率115.48%,平均效率为极效率4.22%。支出一致性分析显示,平均营业支出占总支出的比例为94.15%,资本支出占5.85%,表明对区域发展的重视程度不够。平均直接支出为74.24%,间接支出为25.76%。平均支出效率为81.89%。基于这一研究,在未来的研究中,建议包括额外的财务报表进行分析,如资产负债表和损益表。此外,建议苏邦区政府保持目前的表现。
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引用次数: 0
THE INFLUENCE OF PRODUCT MARKETING ON AQUA ON AQUA CONSUMER LOYALTY IN BANDUNG CITY 产品营销对万隆市水族消费者忠诚度的影响
IF 3.8 Q1 Social Sciences Pub Date : 2023-04-30 DOI: 10.61317/js.v2i1.62
Fitri Nurlaela
This research employs a survey and questionnaire method as data collection tools to elucidate the causal relationship between perceived quality and customer loyalty towards Aqua bottled water in West Java. The study follows a causal research design, with hypothesis testing as the main objective. The research sample consists of 47 respondents who are Aqua bottled water customers in Bandung, selected through purposive sampling with specific criteria. Quantitative statistics are used as the form of information in this study, utilizing both primary and secondary data sources. Data is collected through document analysis and questionnaires. The findings indicate a significant difference in the gender composition of Aqua customers in Bandung, with 89.4% being female and 10.6% male, suggesting the dominance of females as Aqua consumers in the city. Additionally, the majority of Aqua customers in Bandung fall within the 20-26 age range, indicating a prevalence of young customers among Aqua's clientele. Taste preferences, lifestyle, and hydration needs may influence this pattern. The study also reveals customers' perceptions of Aqua's packaging. Most customers view Aqua's packaging positively, which can benefit the company in building a strong brand image and enhancing customer loyalty. Water quality also proves to be a crucial factor in customers' decisions to choose Aqua as their bottled water brand.
本研究采用问卷调查法作为数据收集工具,以阐明感知质量和客户忠诚度对Aqua瓶装水在西爪哇的因果关系。本研究遵循因果研究设计,以假设检验为主要目标。研究样本包括47名受访者谁是Aqua瓶装水的客户在万隆,选择通过有目的的抽样与具体的标准。本研究采用定量统计作为信息形式,同时利用一手和二手数据来源。通过文献分析和问卷调查收集数据。研究结果表明,万隆市Aqua消费者的性别构成存在显著差异,女性占89.4%,男性占10.6%,表明该市Aqua消费者以女性为主。此外,万隆的大多数Aqua客户年龄在20-26岁之间,这表明Aqua的客户中年轻客户占主导地位。口味偏好、生活方式和水分需求可能会影响这种模式。该研究还揭示了消费者对Aqua包装的看法。大多数客户对Aqua的包装持积极态度,这有利于公司建立强大的品牌形象,提高客户忠诚度。水质也被证明是客户决定选择Aqua作为瓶装水品牌的关键因素。
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引用次数: 0
ANALYSIS OF WARUNG NASI'S MARKETING MIX STRATEGY IN THE FACE OF COMMERCIAL COMPETITION (CASE STUDY BY WARUNG NASI MAMA MIA, DANGDEUR, BANDUNG) 面对商业竞争的warung纳西营销组合策略分析(以warung纳西mama mia、dangdeur、万隆为例)
IF 3.8 Q1 Social Sciences Pub Date : 2023-04-30 DOI: 10.61317/js.v2i1.61
Yudistia Teguh Ali Fikri
In starting a business, the marketing mix strategy is one of the crucial aspects. The business landscape is highly competitive, requiring effective marketing strategies to achieve planned outcomes and gain a competitive edge in the market. Therefore, research on marketing mix strategies from an Islamic economic perspective is essential. In light of this background, business operators must consider marketing mix strategies that align with the principles of Islamic economics to compete effectively while adhering to Islamic principles.The research problem in this study is to examine the marketing mix strategy of Mama Mia Nasi Goreng (Fried Rice) stall in facing business competition and assess whether the marketing mix strategy aligns with Shariah (Islamic law) principles. The objective is to identify the marketing strategies employed by Mama Mia Nasi Goreng stall and evaluate their conformity to Shariah business principles. Data for this research were obtained through interviews, observations, and documentation. The findings of this study reveal that Mama Mia Nasi Goreng stall employs a marketing mix strategy, commonly known as the 4Ps (product, promotion, price, place). The stall emphasizes product quality, promotional activities, pricing, and location. The marketing strategy adopted by Mama Mia Nasi Goreng stall adheres to the principles of Islamic business, namely siddiq (honesty), amanah (trustworthiness), tabligh (communication), and fathonah (wisdom). However, the weaknesses observed in Mama Mia Nasi Goreng stall's implementation of its marketing strategy are a lack of consistency in promotional activities and limited parking space.
在创业中,营销组合策略是至关重要的方面之一。商业环境竞争激烈,需要有效的营销策略来实现计划的结果,并在市场上获得竞争优势。因此,从伊斯兰经济学的角度研究营销组合策略是必要的。在这种背景下,企业经营者必须考虑与伊斯兰经济学原则相一致的营销组合策略,以便在遵守伊斯兰原则的同时有效地竞争。本研究的研究问题是考察Mama Mia Nasi Goreng(炒饭)摊位在面对商业竞争时的营销组合策略,并评估其营销组合策略是否符合伊斯兰教法原则。目的是确定Mama Mia Nasi Goreng摊位采用的营销策略,并评估其是否符合伊斯兰教商业原则。本研究的数据是通过访谈、观察和文献获得的。这项研究的结果表明,Mama Mia Nasi Goreng摊位采用了一种营销组合策略,通常被称为4Ps(产品、促销、价格、地点)。摊位强调产品质量、促销活动、价格和位置。Mama Mia Nasi Goreng摊位采用的营销策略遵循伊斯兰商业的原则,即siddiq(诚实),amanah(诚信),tabligh(沟通)和fathonah(智慧)。然而,在Mama Mia Nasi Goreng摊位的营销策略实施中,我们观察到的弱点是促销活动缺乏一致性和停车位有限。
{"title":"ANALYSIS OF WARUNG NASI'S MARKETING MIX STRATEGY IN THE FACE OF COMMERCIAL COMPETITION (CASE STUDY BY WARUNG NASI MAMA MIA, DANGDEUR, BANDUNG)","authors":"Yudistia Teguh Ali Fikri","doi":"10.61317/js.v2i1.61","DOIUrl":"https://doi.org/10.61317/js.v2i1.61","url":null,"abstract":"In starting a business, the marketing mix strategy is one of the crucial aspects. The business landscape is highly competitive, requiring effective marketing strategies to achieve planned outcomes and gain a competitive edge in the market. Therefore, research on marketing mix strategies from an Islamic economic perspective is essential. In light of this background, business operators must consider marketing mix strategies that align with the principles of Islamic economics to compete effectively while adhering to Islamic principles.The research problem in this study is to examine the marketing mix strategy of Mama Mia Nasi Goreng (Fried Rice) stall in facing business competition and assess whether the marketing mix strategy aligns with Shariah (Islamic law) principles. The objective is to identify the marketing strategies employed by Mama Mia Nasi Goreng stall and evaluate their conformity to Shariah business principles. Data for this research were obtained through interviews, observations, and documentation. The findings of this study reveal that Mama Mia Nasi Goreng stall employs a marketing mix strategy, commonly known as the 4Ps (product, promotion, price, place). The stall emphasizes product quality, promotional activities, pricing, and location. The marketing strategy adopted by Mama Mia Nasi Goreng stall adheres to the principles of Islamic business, namely siddiq (honesty), amanah (trustworthiness), tabligh (communication), and fathonah (wisdom). However, the weaknesses observed in Mama Mia Nasi Goreng stall's implementation of its marketing strategy are a lack of consistency in promotional activities and limited parking space.","PeriodicalId":45401,"journal":{"name":"Asia-Pacific Journal of Business Administration","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80263957","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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Asia-Pacific Journal of Business Administration
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