Pub Date : 2023-08-30DOI: 10.4102/sajbm.v54i1.3597
J. Reddy, Anastacia Mamabolo
Purpose: Entrepreneurs constantly face crises and resource scarcity threatening their firms’ survival. However, limited studies analyse how entrepreneurs influence business model adaptation to survive a crisis. The study uses the bricolage theory to explore how entrepreneurs’ resourcing actions influenced business model adaptation during the COVID-19 crisis in a resource-constrained environment.Design/methodology/approach: This narrative qualitative study was conducted on 12 Indian entrepreneurs in the KwaZulu-Natal province and validated by additional interviews with three Black African entrepreneurs in Gauteng province, South Africa. The themes were developed using narrative thematic analysis.Findings/results: The study reveals the resourcing actions influencing Indian entrepreneurs’ business model adaptation. These include sense-making of resource constraints, leveraging ‘self-reliant’ entrepreneurial bricolage behaviours and maximising ‘joint’ stakeholder resources. The study shows how some dimensions of effectuation influence the resourcing actions, suggesting that bricolage is not mutually exclusive from effectuation during business model adaptation because of the crisis.Practical implications: The study offers entrepreneurs practical insights on resourcing actions for business model adaptation during a crisis. The findings will help entrepreneurship development groups establish suitable interventions for entrepreneurs, assisting in preparing and managing crises.Originality/value: The study shows how the micro or individual and/or entrepreneur interacts with the macro business levels and stakeholders during business model adaptation. The study shows that entrepreneurs’ actions are significant antecedents to business model adaptation.
{"title":"Resourcing actions that influenced business model adaptation during the COVID-19 crisis","authors":"J. Reddy, Anastacia Mamabolo","doi":"10.4102/sajbm.v54i1.3597","DOIUrl":"https://doi.org/10.4102/sajbm.v54i1.3597","url":null,"abstract":"Purpose: Entrepreneurs constantly face crises and resource scarcity threatening their firms’ survival. However, limited studies analyse how entrepreneurs influence business model adaptation to survive a crisis. The study uses the bricolage theory to explore how entrepreneurs’ resourcing actions influenced business model adaptation during the COVID-19 crisis in a resource-constrained environment.Design/methodology/approach: This narrative qualitative study was conducted on 12 Indian entrepreneurs in the KwaZulu-Natal province and validated by additional interviews with three Black African entrepreneurs in Gauteng province, South Africa. The themes were developed using narrative thematic analysis.Findings/results: The study reveals the resourcing actions influencing Indian entrepreneurs’ business model adaptation. These include sense-making of resource constraints, leveraging ‘self-reliant’ entrepreneurial bricolage behaviours and maximising ‘joint’ stakeholder resources. The study shows how some dimensions of effectuation influence the resourcing actions, suggesting that bricolage is not mutually exclusive from effectuation during business model adaptation because of the crisis.Practical implications: The study offers entrepreneurs practical insights on resourcing actions for business model adaptation during a crisis. The findings will help entrepreneurship development groups establish suitable interventions for entrepreneurs, assisting in preparing and managing crises.Originality/value: The study shows how the micro or individual and/or entrepreneur interacts with the macro business levels and stakeholders during business model adaptation. The study shows that entrepreneurs’ actions are significant antecedents to business model adaptation.","PeriodicalId":45649,"journal":{"name":"South African Journal of Business Management","volume":" ","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44706686","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-29DOI: 10.4102/sajbm.v54i1.3883
D. Ariani
Purpose: Previous studies have found mixed results regarding the effect of job crafting (JC) on employee engagement (EE) and employee performance (EP). JC was also influenced by the type of work and tenure. Therefore, the present study examined the relationship between JC and EE in increasing in-role (IRP) and extra-role performance (ERP). Additionally, it analyses JC on manufacturing and service micro, small and medium enterprise (MSME) and differences in tenure.Design/methodology/approach: The study was conducted using 1032 employees who work in MSME in Indonesia, especially in Yogyakarta. Validity and reliability tests were carried out for the questionnaire, and Chi-square was used to test the JC difference for the type of work, analysis of variance was used to test the JC difference on tenure, and structural equation modeling (SEM) to analyze the relationship model.Findings/results: The results of SEM with a two-step approach found that EE mediated the effect of JC on performance. Depending on the type of work performed, the challenges of manufacturing companies differed from those of service companies. The tenure also distinguished the JC that was carried out.Practical implications: Job crafting is a phenomenon of employee creativity that is important for achieving a good fit in the workplace and increase EE and EP. The human resources department needs to optimize this concept by regulating the procedures for conducting JC.Originality/value: The results found that the effect of JC was only on IRP and was different, negative, positive and insignificant. Furthermore, JC is proven not to affect ERP.
{"title":"The effects of job crafting and engagement in improving the performance of micro, small and medium enterprises","authors":"D. Ariani","doi":"10.4102/sajbm.v54i1.3883","DOIUrl":"https://doi.org/10.4102/sajbm.v54i1.3883","url":null,"abstract":"Purpose: Previous studies have found mixed results regarding the effect of job crafting (JC) on employee engagement (EE) and employee performance (EP). JC was also influenced by the type of work and tenure. Therefore, the present study examined the relationship between JC and EE in increasing in-role (IRP) and extra-role performance (ERP). Additionally, it analyses JC on manufacturing and service micro, small and medium enterprise (MSME) and differences in tenure.Design/methodology/approach: The study was conducted using 1032 employees who work in MSME in Indonesia, especially in Yogyakarta. Validity and reliability tests were carried out for the questionnaire, and Chi-square was used to test the JC difference for the type of work, analysis of variance was used to test the JC difference on tenure, and structural equation modeling (SEM) to analyze the relationship model.Findings/results: The results of SEM with a two-step approach found that EE mediated the effect of JC on performance. Depending on the type of work performed, the challenges of manufacturing companies differed from those of service companies. The tenure also distinguished the JC that was carried out.Practical implications: Job crafting is a phenomenon of employee creativity that is important for achieving a good fit in the workplace and increase EE and EP. The human resources department needs to optimize this concept by regulating the procedures for conducting JC.Originality/value: The results found that the effect of JC was only on IRP and was different, negative, positive and insignificant. Furthermore, JC is proven not to affect ERP.","PeriodicalId":45649,"journal":{"name":"South African Journal of Business Management","volume":" ","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42709629","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-29DOI: 10.4102/sajbm.v54i1.3583
Fan-Lu Lin, Te-Hsing Ku
Purpose: The visual storytelling feature of Instagram provides luxury fashion brands with an appropriate platform to enhance their online presence and identity to build a greater connection with their audiences. This paper aims to examine how digital brand experiences on social media influence perceptions of brand authenticity, attachment and loyalty for luxury fashion brands.Design/methodology/approach: This study adopts a quantitative analysis by collecting data with a survey-based approach of 112 respondents who are luxury brand Instagram followers. The empirical testing and estimation of the proposed model were carried out using the partial least squares structural equation modelling (PLS-SEM).Finding/results: Results of this study showed that digital brand experiences determine the audiences’ positive attitudes towards brand authenticity, attachment and loyalty. Brand authenticity and attachment were found to partially mediate the digital brand experiences and brand loyalty.Practical implications: Brand authenticity can be understood as an important key to a brand’s social media presence, and authenticity will significantly enhance attachment in consumers’ minds. Physical experience should be integrated with the digital brand experience. In conclusion, audiences equivalate digital brand experiences as authentic feelings, generating attachment and loyalty to a luxury fashion brand.Originality/value: This research presents insights about digital brand experiences and related essential constructs in the context of the luxury fashion brand; moreover, this study offers valuable implications in practical terms for the operation of social media platforms.
{"title":"Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty","authors":"Fan-Lu Lin, Te-Hsing Ku","doi":"10.4102/sajbm.v54i1.3583","DOIUrl":"https://doi.org/10.4102/sajbm.v54i1.3583","url":null,"abstract":"Purpose: The visual storytelling feature of Instagram provides luxury fashion brands with an appropriate platform to enhance their online presence and identity to build a greater connection with their audiences. This paper aims to examine how digital brand experiences on social media influence perceptions of brand authenticity, attachment and loyalty for luxury fashion brands.Design/methodology/approach: This study adopts a quantitative analysis by collecting data with a survey-based approach of 112 respondents who are luxury brand Instagram followers. The empirical testing and estimation of the proposed model were carried out using the partial least squares structural equation modelling (PLS-SEM).Finding/results: Results of this study showed that digital brand experiences determine the audiences’ positive attitudes towards brand authenticity, attachment and loyalty. Brand authenticity and attachment were found to partially mediate the digital brand experiences and brand loyalty.Practical implications: Brand authenticity can be understood as an important key to a brand’s social media presence, and authenticity will significantly enhance attachment in consumers’ minds. Physical experience should be integrated with the digital brand experience. In conclusion, audiences equivalate digital brand experiences as authentic feelings, generating attachment and loyalty to a luxury fashion brand.Originality/value: This research presents insights about digital brand experiences and related essential constructs in the context of the luxury fashion brand; moreover, this study offers valuable implications in practical terms for the operation of social media platforms.","PeriodicalId":45649,"journal":{"name":"South African Journal of Business Management","volume":" ","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45086336","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-28DOI: 10.4102/sajbm.v54i1.3836
W. Kupangwa, Shelley M. Farrington, E. Venter
Purpose: To identify the business values underlying the strategic decisions of indigenous black South African (IBSA) family businesses and to explore a possible relationship between these values and business outcomes.Design/methodology/approach: The study adopted a qualitative methodological approach and utilised seven IBSA family business cases. Data were collected from 17 selected participants using semi-structured interviews. The reflexive thematic analysis method was used to analyse the data transcripts.Findings/results: Ten business values were identified as underlying the strategic decisions of IBSA family businesses, namely customer focus, innovation and creativity, business traditions, continuous learning, employee empowerment and development, open communication, business sustainability, teamwork, partnerships and business reputation. These values are considered a strategic resource because they influence the strategic business decisions made and ultimately contribute to the business outcomes and long-term survival of the family business.Practical implications: The study provides insights into the relationship between business values, strategic decisions and business outcomes in the context of IBSA family businesses. Therefore, family business owners and leaders should ensure that behaviours, actions and strategic decisions are aligned to their business values so that these values can serve as the strategic resource that scholars claim they are.Originality/value: While several studies on values have been conducted in European or Western contexts, this study provides insights into the possible relationship between business values, strategic decisions and business outcomes from an indigenous African family business perspective.
{"title":"Business values as a strategic resource in indigenous black South African family businesses","authors":"W. Kupangwa, Shelley M. Farrington, E. Venter","doi":"10.4102/sajbm.v54i1.3836","DOIUrl":"https://doi.org/10.4102/sajbm.v54i1.3836","url":null,"abstract":"Purpose: To identify the business values underlying the strategic decisions of indigenous black South African (IBSA) family businesses and to explore a possible relationship between these values and business outcomes.Design/methodology/approach: The study adopted a qualitative methodological approach and utilised seven IBSA family business cases. Data were collected from 17 selected participants using semi-structured interviews. The reflexive thematic analysis method was used to analyse the data transcripts.Findings/results: Ten business values were identified as underlying the strategic decisions of IBSA family businesses, namely customer focus, innovation and creativity, business traditions, continuous learning, employee empowerment and development, open communication, business sustainability, teamwork, partnerships and business reputation. These values are considered a strategic resource because they influence the strategic business decisions made and ultimately contribute to the business outcomes and long-term survival of the family business.Practical implications: The study provides insights into the relationship between business values, strategic decisions and business outcomes in the context of IBSA family businesses. Therefore, family business owners and leaders should ensure that behaviours, actions and strategic decisions are aligned to their business values so that these values can serve as the strategic resource that scholars claim they are.Originality/value: While several studies on values have been conducted in European or Western contexts, this study provides insights into the possible relationship between business values, strategic decisions and business outcomes from an indigenous African family business perspective.","PeriodicalId":45649,"journal":{"name":"South African Journal of Business Management","volume":" ","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48639168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-27DOI: 10.4102/sajbm.v54i1.3910
Weilin Su, Shangfeng Jiang
{"title":"Positive feedback, feedback seeking and performance: Feedback orientation as a moderator","authors":"Weilin Su, Shangfeng Jiang","doi":"10.4102/sajbm.v54i1.3910","DOIUrl":"https://doi.org/10.4102/sajbm.v54i1.3910","url":null,"abstract":"","PeriodicalId":45649,"journal":{"name":"South African Journal of Business Management","volume":" ","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48784129","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-17DOI: 10.4102/sajbm.v54i1.3696
H. Yi, D. Oh, F. E. Amenuvor
{"title":"The effect of SMEs’ dynamic capability on operational capabilities and organizational agility","authors":"H. Yi, D. Oh, F. E. Amenuvor","doi":"10.4102/sajbm.v54i1.3696","DOIUrl":"https://doi.org/10.4102/sajbm.v54i1.3696","url":null,"abstract":"","PeriodicalId":45649,"journal":{"name":"South African Journal of Business Management","volume":" ","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42553406","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-13DOI: 10.4102/sajbm.v54i1.3802
Ningning You, Yitian Lou, Wuke Zhang, Dezhi Chen, Luyao Zeng
Purpose: The aim of this study was to explore the effectiveness of the resource-based view (RBV) and dynamic capabilities (DCs) to settle the problem of how and why a firm could achieve successful resilience under the context of the COVID-19.Design/methodology/approach: A survey was conducted among 596 Chinese firms, and a structural equation model was applied.Findings/results: The empirical results indicate that both valuable, rare, inimitable, and non-substitutable (VRIN) and non-VRIN resources can promote better organisational resilience (OR). Moreover, DCs could mediate the relationship between the RBV and OR. Specifically, DCs could fully mediate the connection between non-VRIN resources and OR, while they can only partially mediate the relationship between VRIN resources and OR.Practical implications: The results of this study provide recommendations for how to proceed in environments where significant crises and outbreaks may occur. These findings are useful for business decision-making and enabling companies to develop new business strategies.Originality/value: Previous studies have investigated the drivers of OR from the perception of business strategies and practices. This study is the first to empirically test DCs as intermediary variable from RBV to promote the resilience of enterprises in the context of COVID-19.
{"title":"Leveraging resources and dynamic capabilities for organizational resilience amid COVID-19","authors":"Ningning You, Yitian Lou, Wuke Zhang, Dezhi Chen, Luyao Zeng","doi":"10.4102/sajbm.v54i1.3802","DOIUrl":"https://doi.org/10.4102/sajbm.v54i1.3802","url":null,"abstract":"Purpose: The aim of this study was to explore the effectiveness of the resource-based view (RBV) and dynamic capabilities (DCs) to settle the problem of how and why a firm could achieve successful resilience under the context of the COVID-19.Design/methodology/approach: A survey was conducted among 596 Chinese firms, and a structural equation model was applied.Findings/results: The empirical results indicate that both valuable, rare, inimitable, and non-substitutable (VRIN) and non-VRIN resources can promote better organisational resilience (OR). Moreover, DCs could mediate the relationship between the RBV and OR. Specifically, DCs could fully mediate the connection between non-VRIN resources and OR, while they can only partially mediate the relationship between VRIN resources and OR.Practical implications: The results of this study provide recommendations for how to proceed in environments where significant crises and outbreaks may occur. These findings are useful for business decision-making and enabling companies to develop new business strategies.Originality/value: Previous studies have investigated the drivers of OR from the perception of business strategies and practices. This study is the first to empirically test DCs as intermediary variable from RBV to promote the resilience of enterprises in the context of COVID-19.","PeriodicalId":45649,"journal":{"name":"South African Journal of Business Management","volume":" ","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44291868","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-11DOI: 10.4102/sajbm.v54i1.3651
Marietjie Nieder-Heitmann, Dirk J. Malan
{"title":"Frontline service innovation within an agricultural retail, trade and services organisation","authors":"Marietjie Nieder-Heitmann, Dirk J. Malan","doi":"10.4102/sajbm.v54i1.3651","DOIUrl":"https://doi.org/10.4102/sajbm.v54i1.3651","url":null,"abstract":"","PeriodicalId":45649,"journal":{"name":"South African Journal of Business Management","volume":" ","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46597531","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-27DOI: 10.4102/sajbm.v54i1.2885
Stephen S. Adu-Yeboah, Yuanchun Jiang, Michelle F. Frempong, Md Altab Hossin, Richard Amoako
Purpose: The study’s goal is to examine the effect of corporate sustainability dimensions on service innovation. It further investigates the moderating role of the absorptive capability of the firm.Design/methodology/approach: Using purposive sampling, data are collected from individuals in service firms across diverse industrial sectors in Ghana. A total of 628 questionnaires were dispersed to diverse service enterprises within the period from March 2021 to June 2021. After the data collection, the response rate achieved was 82% translating into over 500 answered questionnaires. A total of 514 answered questionnaires are used for empirical analysis.Findings/results: The outcome of the study indicates environmental sustainability practices, economic sustainability practices and social sustainability practices had an impact on the service innovation process and outcome. In addition, absorptive capabilities of service enterprises are found to positively moderate the link amid the scopes of corporate sustainability practices and service innovation.Practical implications: Managers and firms need to implement their internal innovation capabilities in order to derive significant and positive effects on corporate sustainability practices. The integration of corporate sustainability and service innovation in small and medium enterprises (SMEs) is imperative.Originality/value: The outcome of the research contributes to the increasing body of literature on the liaison between corporate sustainability and service innovation by offering insights into environmental, social and economic sustainability practices. This shapes the sustainability direction and procedures towards the transmittal of value-added services.
{"title":"Corporate Sustainability and Service Innovation; Moderating role of absorptive capacity","authors":"Stephen S. Adu-Yeboah, Yuanchun Jiang, Michelle F. Frempong, Md Altab Hossin, Richard Amoako","doi":"10.4102/sajbm.v54i1.2885","DOIUrl":"https://doi.org/10.4102/sajbm.v54i1.2885","url":null,"abstract":"Purpose: The study’s goal is to examine the effect of corporate sustainability dimensions on service innovation. It further investigates the moderating role of the absorptive capability of the firm.Design/methodology/approach: Using purposive sampling, data are collected from individuals in service firms across diverse industrial sectors in Ghana. A total of 628 questionnaires were dispersed to diverse service enterprises within the period from March 2021 to June 2021. After the data collection, the response rate achieved was 82% translating into over 500 answered questionnaires. A total of 514 answered questionnaires are used for empirical analysis.Findings/results: The outcome of the study indicates environmental sustainability practices, economic sustainability practices and social sustainability practices had an impact on the service innovation process and outcome. In addition, absorptive capabilities of service enterprises are found to positively moderate the link amid the scopes of corporate sustainability practices and service innovation.Practical implications: Managers and firms need to implement their internal innovation capabilities in order to derive significant and positive effects on corporate sustainability practices. The integration of corporate sustainability and service innovation in small and medium enterprises (SMEs) is imperative.Originality/value: The outcome of the research contributes to the increasing body of literature on the liaison between corporate sustainability and service innovation by offering insights into environmental, social and economic sustainability practices. This shapes the sustainability direction and procedures towards the transmittal of value-added services.","PeriodicalId":45649,"journal":{"name":"South African Journal of Business Management","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135399635","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-29DOI: 10.4102/sajbm.v54i1.3810
Reuban Gnana Gnana Asir.T, H. L. Manohar
Purpose: This study examines the variations on Technology Adoption Factors, including the cultural aspects in both developing and developed countries for Internet of Things, as the Technology Adoption Factors are not common across the globe.Although much research has focused on the technical aspects of Internet of Things (IoT) devices, attention is still required regarding IoT applications, features, use cases, and behavioural aspects in the context of the consumption and perception of IoT services.Design/methodology/approach: In this research, an empirical study is undertaken to identify the factors that influence the adoption of IoT services, using a model based on the unified theory of acceptance and use of technology.Findings/results: A survey of 800 users was administered in the United States of America (USA) and India. Reliability Tests, Validity Tests and exploratory factor analysis were performed to find the presence of common method variance across both countries. The findings reveal the significance of several independent variables on the adoption of IoT services, namely perceived security risks, perceived trust, social influence, facilitating conditions, and performance expectancy.Practical implications: This research provides evidence that cultural aspects, social influence and facilitating conditions play a significant role. Illustrations of Airtel, Reliance Jio promotions in India and data-driven decision making from mayors of the USA included.Originality/value: The research reveals the variation in IoT adoption factors between India and the USA. There are unique variations involved per country that need to be considered for the effective adoption of IoT.
{"title":"Variations on Internet of Things adoption factors between India and the USA","authors":"Reuban Gnana Gnana Asir.T, H. L. Manohar","doi":"10.4102/sajbm.v54i1.3810","DOIUrl":"https://doi.org/10.4102/sajbm.v54i1.3810","url":null,"abstract":"Purpose: This study examines the variations on Technology Adoption Factors, including the cultural aspects in both developing and developed countries for Internet of Things, as the Technology Adoption Factors are not common across the globe.Although much research has focused on the technical aspects of Internet of Things (IoT) devices, attention is still required regarding IoT applications, features, use cases, and behavioural aspects in the context of the consumption and perception of IoT services.Design/methodology/approach: In this research, an empirical study is undertaken to identify the factors that influence the adoption of IoT services, using a model based on the unified theory of acceptance and use of technology.Findings/results: A survey of 800 users was administered in the United States of America (USA) and India. Reliability Tests, Validity Tests and exploratory factor analysis were performed to find the presence of common method variance across both countries. The findings reveal the significance of several independent variables on the adoption of IoT services, namely perceived security risks, perceived trust, social influence, facilitating conditions, and performance expectancy.Practical implications: This research provides evidence that cultural aspects, social influence and facilitating conditions play a significant role. Illustrations of Airtel, Reliance Jio promotions in India and data-driven decision making from mayors of the USA included.Originality/value: The research reveals the variation in IoT adoption factors between India and the USA. There are unique variations involved per country that need to be considered for the effective adoption of IoT.","PeriodicalId":45649,"journal":{"name":"South African Journal of Business Management","volume":" ","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42823087","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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