Pub Date : 2023-05-16DOI: 10.1177/20515707231168595
Valerie Hémar-Nicolas, Liselotte Hedegaard
Against the backdrop of an ecological crisis, we must transform our consumption patterns to ensure long-term sustainability. By reducing the negative impact of our food on health and the social and biospheric environment, food sufficiency is one way to achieve this transformation. However, this raises a major question about the compatibility of food sufficiency with pleasure – that is, one traditional pillar of ‘eating well’. At the crossroads of philosophy and marketing, this theoretical research draws on Epicurus’s ethics to address this issue. It highlights the importance of Epicurean consumer value as a fundamental element of both individual and collective ‘eating well’. In addition, it proposes an analysis framework that shows how an approach to food sufficiency that prioritises the satisfaction of essential needs can provide access to this value. Finally, the article proposes a detailed research agenda that outlines research avenues and managerial implications.
{"title":"Food sufficiency, an approach rooted in the ethics of Epicurus: Analysis framework and research agenda","authors":"Valerie Hémar-Nicolas, Liselotte Hedegaard","doi":"10.1177/20515707231168595","DOIUrl":"https://doi.org/10.1177/20515707231168595","url":null,"abstract":"Against the backdrop of an ecological crisis, we must transform our consumption patterns to ensure long-term sustainability. By reducing the negative impact of our food on health and the social and biospheric environment, food sufficiency is one way to achieve this transformation. However, this raises a major question about the compatibility of food sufficiency with pleasure – that is, one traditional pillar of ‘eating well’. At the crossroads of philosophy and marketing, this theoretical research draws on Epicurus’s ethics to address this issue. It highlights the importance of Epicurean consumer value as a fundamental element of both individual and collective ‘eating well’. In addition, it proposes an analysis framework that shows how an approach to food sufficiency that prioritises the satisfaction of essential needs can provide access to this value. Finally, the article proposes a detailed research agenda that outlines research avenues and managerial implications.","PeriodicalId":45672,"journal":{"name":"Recherche et Applications en Marketing-English Edition","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48241165","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-15DOI: 10.1177/07673701231166863
Clement Carrel, M. Gavard-Perret, Cindy Caldara
Malgré une considération accrue des problématiques écologiques et de développement durable (Nielsen, 20181 ; Dekhili et al., 2021), seuls 49% des Français interrogés en 2021 ont le sentiment d’avoir eu une consommation plus responsable sur les six derniers mois (étude LSA-Imediacenter2). La persuasion traditionnelle montre donc ses limites pour transformer les comportements. Pourtant, les défis majeurs auxquels nos sociétés sont confrontées nécessitent d’identifier des outils à même de susciter rapidement les changements comportementaux indispensables, pour l’individu, la collectivité et la Facteurs d’efficacité des nudges verts pour des comportements plus écoresponsables – Revue systématique et pistes de recherche
{"title":"Facteurs d’efficacité des nudges verts pour des comportements plus éco-responsables – Revue systématique et pistes de recherche","authors":"Clement Carrel, M. Gavard-Perret, Cindy Caldara","doi":"10.1177/07673701231166863","DOIUrl":"https://doi.org/10.1177/07673701231166863","url":null,"abstract":"Malgré une considération accrue des problématiques écologiques et de développement durable (Nielsen, 20181 ; Dekhili et al., 2021), seuls 49% des Français interrogés en 2021 ont le sentiment d’avoir eu une consommation plus responsable sur les six derniers mois (étude LSA-Imediacenter2). La persuasion traditionnelle montre donc ses limites pour transformer les comportements. Pourtant, les défis majeurs auxquels nos sociétés sont confrontées nécessitent d’identifier des outils à même de susciter rapidement les changements comportementaux indispensables, pour l’individu, la collectivité et la Facteurs d’efficacité des nudges verts pour des comportements plus écoresponsables – Revue systématique et pistes de recherche","PeriodicalId":45672,"journal":{"name":"Recherche et Applications en Marketing-English Edition","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77973669","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-04DOI: 10.1177/07673701231158485
Edith de Lamballerie, Valérie Guillard
transition écologique
生态转型
{"title":"Vers une prise de conscience des enjeux éthiques des matières textiles par les consommateurs dans le cadre de la transition écologique","authors":"Edith de Lamballerie, Valérie Guillard","doi":"10.1177/07673701231158485","DOIUrl":"https://doi.org/10.1177/07673701231158485","url":null,"abstract":"transition écologique","PeriodicalId":45672,"journal":{"name":"Recherche et Applications en Marketing-English Edition","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80012235","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-02DOI: 10.1177/20515707231166617
Fatima Regany, C. Longo
Research has explored the organizational context required to develop sustainable brands, but has ignored how the transformation unfolds. We draw on the internal branding conceptual framework to study how sustainable brand transformation is internally managed and the issues emerging in this transformation. A qualitative study, based on a variety of sources (interviews with managers, observation, secondary data), reveals collaborative and tensed internal branding dynamics between corporate social responsibility (CSR) and marketing managers, inducing a CSR-based positioning and co-creation of sustainable brands. The figure of the activist emerges as a leader who works to turn his colleagues into sustainable brand-change champions. Moreover, when connecting to external branding, managers navigate through two sets of contradictions that feed brand dilemmas: transparent communication versus opaque silence and self-confidence versus doubt. Theoretical contributions in internal branding, brand co-creation, and sustainable brand complexities as well as recommendations to internally manage and accelerate sustainable brand transformation are presented.
{"title":"The role of internal branding in managing sustainable brand transformation","authors":"Fatima Regany, C. Longo","doi":"10.1177/20515707231166617","DOIUrl":"https://doi.org/10.1177/20515707231166617","url":null,"abstract":"Research has explored the organizational context required to develop sustainable brands, but has ignored how the transformation unfolds. We draw on the internal branding conceptual framework to study how sustainable brand transformation is internally managed and the issues emerging in this transformation. A qualitative study, based on a variety of sources (interviews with managers, observation, secondary data), reveals collaborative and tensed internal branding dynamics between corporate social responsibility (CSR) and marketing managers, inducing a CSR-based positioning and co-creation of sustainable brands. The figure of the activist emerges as a leader who works to turn his colleagues into sustainable brand-change champions. Moreover, when connecting to external branding, managers navigate through two sets of contradictions that feed brand dilemmas: transparent communication versus opaque silence and self-confidence versus doubt. Theoretical contributions in internal branding, brand co-creation, and sustainable brand complexities as well as recommendations to internally manage and accelerate sustainable brand transformation are presented.","PeriodicalId":45672,"journal":{"name":"Recherche et Applications en Marketing-English Edition","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42656602","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-17DOI: 10.1177/20515707231161217
Sondes Zouaghi
Taking the Maussian gift paradigm as its theoretical framework (to give-to receive-to repay), this article adopts an original approach to analysis of the lived experiences of organ recipients on an individual and psychological level. Clinically oriented interviews with 9 transplant patients and semi-structured interviews with a further 13 patients reveal the existence of four forms of mental processing around organ donations and the existence of a debt in three of these forms. These debts are ambivalent and recipients experience them both positively and negatively. Organ donation seems to fit into the gift paradigm in an original way inasmuch as, instead of repaying it directly, recipients settle their debt by giving back to others and by other means, whether to real people or to their fantasy donor. In order to improve the well-being of transplant patients, recommendations are set out for the biomedical agencies: a humanised donor discourse should be developed alongside the traditional mechanistic discourse around the body and long-term, multifaceted psychological support should be made available for transplant patients and their families. The marketing implications of our research are also put forward with a view to turning transplant patients into promoters of organ donation. The results are also transferred to other social marketing contexts. Finally, the gift exchange paradigm is proposed as a means of enriching marketing fundamentals in a society in which consumers are increasingly searching for connections and meaning beyond the goods and services they consume.
{"title":"Receiving an organ: The ambivalence of the debt and the question of giving back","authors":"Sondes Zouaghi","doi":"10.1177/20515707231161217","DOIUrl":"https://doi.org/10.1177/20515707231161217","url":null,"abstract":"Taking the Maussian gift paradigm as its theoretical framework (to give-to receive-to repay), this article adopts an original approach to analysis of the lived experiences of organ recipients on an individual and psychological level. Clinically oriented interviews with 9 transplant patients and semi-structured interviews with a further 13 patients reveal the existence of four forms of mental processing around organ donations and the existence of a debt in three of these forms. These debts are ambivalent and recipients experience them both positively and negatively. Organ donation seems to fit into the gift paradigm in an original way inasmuch as, instead of repaying it directly, recipients settle their debt by giving back to others and by other means, whether to real people or to their fantasy donor. In order to improve the well-being of transplant patients, recommendations are set out for the biomedical agencies: a humanised donor discourse should be developed alongside the traditional mechanistic discourse around the body and long-term, multifaceted psychological support should be made available for transplant patients and their families. The marketing implications of our research are also put forward with a view to turning transplant patients into promoters of organ donation. The results are also transferred to other social marketing contexts. Finally, the gift exchange paradigm is proposed as a means of enriching marketing fundamentals in a society in which consumers are increasingly searching for connections and meaning beyond the goods and services they consume.","PeriodicalId":45672,"journal":{"name":"Recherche et Applications en Marketing-English Edition","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49345804","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-31DOI: 10.1177/20515707231155785
Nawel Ayadi, Souad Djelassi
The concept of time is revisited through the lens of the digital revolution. Our research aims to explore the relationship between emerging adults’ experience and perception of time and their use of digital technologies including the Internet, social networks, mobile apps, entertainment platforms, and instant messaging. A qualitative approach using a sample of 22 French emerging adults identified four perceptual dimensions of time – spiritual, organizational, evaluative, and affective. Our results show that emerging adults’ digital experience of time is characterized by three temporal paradoxes – (de)consumption of time, (de)regulation, and emotional ambivalence related to time.
{"title":"“S.O.S. time!” Paradoxes of digital time experience among emerging adults","authors":"Nawel Ayadi, Souad Djelassi","doi":"10.1177/20515707231155785","DOIUrl":"https://doi.org/10.1177/20515707231155785","url":null,"abstract":"The concept of time is revisited through the lens of the digital revolution. Our research aims to explore the relationship between emerging adults’ experience and perception of time and their use of digital technologies including the Internet, social networks, mobile apps, entertainment platforms, and instant messaging. A qualitative approach using a sample of 22 French emerging adults identified four perceptual dimensions of time – spiritual, organizational, evaluative, and affective. Our results show that emerging adults’ digital experience of time is characterized by three temporal paradoxes – (de)consumption of time, (de)regulation, and emotional ambivalence related to time.","PeriodicalId":45672,"journal":{"name":"Recherche et Applications en Marketing-English Edition","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47915268","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-23DOI: 10.1177/20515707231157617
Emmanuelle Boch
This work explores an underemployed visual method in marketing research called participatory photography, in which participants take their own photos for the needs of the research project. This hugely appropriate method of interpretive research stands apart from classic photo-elicitation by accentuating respondent participation and using photography as a mode of knowledge to enable a better consideration of the embodied dimension of consumption experiences and an in-depth analysis of how individuals interact with their social and material environment. Here, we connect participatory photography to other visual techniques and provide guidance on putting it into practice, with an emphasis on data production and analysis. The article identifies the domains of marketing in which this method can prove most insightful.
{"title":"When respondents become photographers. Participatory photography: Characteristics, implementation, and interest for research in marketing","authors":"Emmanuelle Boch","doi":"10.1177/20515707231157617","DOIUrl":"https://doi.org/10.1177/20515707231157617","url":null,"abstract":"This work explores an underemployed visual method in marketing research called participatory photography, in which participants take their own photos for the needs of the research project. This hugely appropriate method of interpretive research stands apart from classic photo-elicitation by accentuating respondent participation and using photography as a mode of knowledge to enable a better consideration of the embodied dimension of consumption experiences and an in-depth analysis of how individuals interact with their social and material environment. Here, we connect participatory photography to other visual techniques and provide guidance on putting it into practice, with an emphasis on data production and analysis. The article identifies the domains of marketing in which this method can prove most insightful.","PeriodicalId":45672,"journal":{"name":"Recherche et Applications en Marketing-English Edition","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-03-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47447948","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-01DOI: 10.1177/20515707231156115
Laurent Bertrandias
To open Volume 38, I would like to share my observations from the first part of my mandate on a critical issue: the theoretical contribution. Indeed, too many articles are either rejected or in a risky situation on the grounds of insufficient contribution. Therefore, in this editorial, I feel it is essential to clarify and demystify the journal’s expectations on that matter. The objective is to help authors self-assess their contribution at the early stages of their research project. Furthermore, in the editorial of volume 37 (Bertrandias, 2022), I mentioned the ongoing changes conveyed by the open science movement. More especially, I stressed that RAM should certainly progress on transparency and reproducibility issues. As a first measure, and from now on, authors will be encouraged to share their data. Data sharing can be limited to the editorial team (the editor and, if applicable, the associate editor in charge of their article) and the reviewers. However, in line with the open science principles, a broader sharing with everyone interested in the data is desirable. In the second part, I will explain why a journal such as RAM should promote open data and I will make a nonexhaustive list of the expected positive effects, particularly for the authors themselves. The perspective of sharing can especially encourage authors to better think about their contribution.
{"title":"Expected theoretical contribution: Myths and realities","authors":"Laurent Bertrandias","doi":"10.1177/20515707231156115","DOIUrl":"https://doi.org/10.1177/20515707231156115","url":null,"abstract":"To open Volume 38, I would like to share my observations from the first part of my mandate on a critical issue: the theoretical contribution. Indeed, too many articles are either rejected or in a risky situation on the grounds of insufficient contribution. Therefore, in this editorial, I feel it is essential to clarify and demystify the journal’s expectations on that matter. The objective is to help authors self-assess their contribution at the early stages of their research project. Furthermore, in the editorial of volume 37 (Bertrandias, 2022), I mentioned the ongoing changes conveyed by the open science movement. More especially, I stressed that RAM should certainly progress on transparency and reproducibility issues. As a first measure, and from now on, authors will be encouraged to share their data. Data sharing can be limited to the editorial team (the editor and, if applicable, the associate editor in charge of their article) and the reviewers. However, in line with the open science principles, a broader sharing with everyone interested in the data is desirable. In the second part, I will explain why a journal such as RAM should promote open data and I will make a nonexhaustive list of the expected positive effects, particularly for the authors themselves. The perspective of sharing can especially encourage authors to better think about their contribution.","PeriodicalId":45672,"journal":{"name":"Recherche et Applications en Marketing-English Edition","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45190638","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-01DOI: 10.1177/07673701221146300
Juliette Passebois Ducros, F. Euzéby, Sarah Machat
Résumé Sollicités par les entreprises pour promouvoir leurs produits sur les médias sociaux, les influenceurs produisent
在企业的要求下，有影响力的人在社交媒体上推广他们的产品
{"title":"Effets de la divulgation des partenariats publicitaires sur Instagram sur les réactions des consommateurs : rôle modérateur de la popularité perçue de la source","authors":"Juliette Passebois Ducros, F. Euzéby, Sarah Machat","doi":"10.1177/07673701221146300","DOIUrl":"https://doi.org/10.1177/07673701221146300","url":null,"abstract":"Résumé Sollicités par les entreprises pour promouvoir leurs produits sur les médias sociaux, les influenceurs produisent","PeriodicalId":45672,"journal":{"name":"Recherche et Applications en Marketing-English Edition","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87657165","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-30DOI: 10.1177/20515707221146485
P. Gilbert, Marie-Eve Laporte
The concept of patient centricity has spread for several years in hospitals where, under the expression patient-centered care (PCC), it contributes to introducing a marketing logic in a new environment. However, beyond the intention to transform the patient as an object into a patient as a subject, this concept remains difficult to define. A review of the literature shows a diversity of approaches that are echoed in practice. This article draws on the economies of worth to examine how these conceptions collide but also reconcile. It relies on the study of an emblematic case, the orthopedic surgery department of a large Parisian public hospital (3 weeks of observation and 43 interviews). The research shows that PCC is built sequentially in a shared experience involving patients, caregivers, and management. The article defines PCC as a marketing device resulting from compromises between different conventions and provides evolution scenarios.
{"title":"Patient orientation in public hospitals: A marketing device as compromise between worlds","authors":"P. Gilbert, Marie-Eve Laporte","doi":"10.1177/20515707221146485","DOIUrl":"https://doi.org/10.1177/20515707221146485","url":null,"abstract":"The concept of patient centricity has spread for several years in hospitals where, under the expression patient-centered care (PCC), it contributes to introducing a marketing logic in a new environment. However, beyond the intention to transform the patient as an object into a patient as a subject, this concept remains difficult to define. A review of the literature shows a diversity of approaches that are echoed in practice. This article draws on the economies of worth to examine how these conceptions collide but also reconcile. It relies on the study of an emblematic case, the orthopedic surgery department of a large Parisian public hospital (3 weeks of observation and 43 interviews). The research shows that PCC is built sequentially in a shared experience involving patients, caregivers, and management. The article defines PCC as a marketing device resulting from compromises between different conventions and provides evolution scenarios.","PeriodicalId":45672,"journal":{"name":"Recherche et Applications en Marketing-English Edition","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46858889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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