Pub Date : 2023-01-25DOI: 10.1177/20515707221143733
A. Vaal', Géraldine Michel, Sophie Rieunier
Religiosity shapes the individual’s value and belief system and consequently their consumption behaviour. This article aims to better understand how lived religiosity interacts with consumption. Based on introspections with 20 practising Catholics, our results reveal the dynamics and manifestations of the dilemma in consumption and show how individuals deal with consumption. The discussion highlights (1) a moral-spiritual dilemma that results from a tension between Catholic doctrine and consumerist culture; (2) the making of meaning, via agentivity in consumption and discernment vis-à-vis religious precepts. This research enriches the literature on religiosity and consumption by revealing the contexts and situations in which religiosity is more or less mobilised, revisited and negotiated to confer meaning on consumption. The contributions of this research also make it possible to formulate several managerial implications.
{"title":"Lived religiosity and consumption: Dilemma and meaning-making among practising Catholic consumers","authors":"A. Vaal', Géraldine Michel, Sophie Rieunier","doi":"10.1177/20515707221143733","DOIUrl":"https://doi.org/10.1177/20515707221143733","url":null,"abstract":"Religiosity shapes the individual’s value and belief system and consequently their consumption behaviour. This article aims to better understand how lived religiosity interacts with consumption. Based on introspections with 20 practising Catholics, our results reveal the dynamics and manifestations of the dilemma in consumption and show how individuals deal with consumption. The discussion highlights (1) a moral-spiritual dilemma that results from a tension between Catholic doctrine and consumerist culture; (2) the making of meaning, via agentivity in consumption and discernment vis-à-vis religious precepts. This research enriches the literature on religiosity and consumption by revealing the contexts and situations in which religiosity is more or less mobilised, revisited and negotiated to confer meaning on consumption. The contributions of this research also make it possible to formulate several managerial implications.","PeriodicalId":45672,"journal":{"name":"Recherche et Applications en Marketing-English Edition","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46679605","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1177/07673701221146297
Au moment d’ouvrir le volume 38, et à l’heure du bilan de cette première partie de mandat, je souhaite proposer quelques clés pour mieux comprendre la notion de contribution. En effet, trop d’articles sont soit rejetés, soit en position de révision risquée au motif que la contribution n’est pas suffisante ou pas assez solide. Dans cet éditorial, il me semble donc important de préciser les attentes de la revue mais aussi de les démystifier. L’objectif est d’aider les auteurs à auto-évaluer leur contribution, et ce à des stades précoces de leur projet de recherche. Par ailleurs, j’évoquais dans l’éditorial du volume 37 (Bertrandias, 2022), les évolutions amenées par la science ouverte et soulignais que RAM devrait certainement progresser sur les enjeux de transparence et de reproductibilité. A partir de maintenant, les auteurs seront encouragés à partager leurs données, d’abord avec l’équipe éditoriale (le rédacteur en chef et, le cas échéant, le rédacteur associé en charge de leur article) et les évaluateurs, mais plus largement avec ceux que ces données intéresseront. Cette évolution car le partage des données peut s’avérer très bénéfiques aux auteurs, y-compris pour faire émerger leur contribution. Dans une seconde partie, j’expliquerai donc pourquoi une revue telle que RAM doit promouvoir l’open data et ferai une liste non exhaustive des effets positifs attendus.
{"title":"Contribution théorique attendue : mythe et réalité","authors":"","doi":"10.1177/07673701221146297","DOIUrl":"https://doi.org/10.1177/07673701221146297","url":null,"abstract":"Au moment d’ouvrir le volume 38, et à l’heure du bilan de cette première partie de mandat, je souhaite proposer quelques clés pour mieux comprendre la notion de contribution. En effet, trop d’articles sont soit rejetés, soit en position de révision risquée au motif que la contribution n’est pas suffisante ou pas assez solide. Dans cet éditorial, il me semble donc important de préciser les attentes de la revue mais aussi de les démystifier. L’objectif est d’aider les auteurs à auto-évaluer leur contribution, et ce à des stades précoces de leur projet de recherche. Par ailleurs, j’évoquais dans l’éditorial du volume 37 (Bertrandias, 2022), les évolutions amenées par la science ouverte et soulignais que RAM devrait certainement progresser sur les enjeux de transparence et de reproductibilité. A partir de maintenant, les auteurs seront encouragés à partager leurs données, d’abord avec l’équipe éditoriale (le rédacteur en chef et, le cas échéant, le rédacteur associé en charge de leur article) et les évaluateurs, mais plus largement avec ceux que ces données intéresseront. Cette évolution car le partage des données peut s’avérer très bénéfiques aux auteurs, y-compris pour faire émerger leur contribution. Dans une seconde partie, j’expliquerai donc pourquoi une revue telle que RAM doit promouvoir l’open data et ferai une liste non exhaustive des effets positifs attendus.","PeriodicalId":45672,"journal":{"name":"Recherche et Applications en Marketing-English Edition","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76619107","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-27DOI: 10.1177/20515707221138419
Franck Barès, B. Cova
Consumers become activists whenever they organise themselves into off- or online movements launched to oppose corporate actions and/or foster consumption-based cultural change. Whereas, some readings of such movements focus on the way in which members self-organise their activities, the emphasis here is on the role that a movement’s founders play in framing its activities. Findings from the study of a movement founded by a Cameroonian music enthusiast show that online activities can be affected both by how a movement has been framed by its founder and by the way in which its members self-organise. A founder orchestrates a movement’s coherence, and also the expression of its members, along three lines: by attributing meaning, distributing roles and tasks and promoting creativity.
{"title":"Activist consumer movements: Founder framings versus member self-organisation","authors":"Franck Barès, B. Cova","doi":"10.1177/20515707221138419","DOIUrl":"https://doi.org/10.1177/20515707221138419","url":null,"abstract":"Consumers become activists whenever they organise themselves into off- or online movements launched to oppose corporate actions and/or foster consumption-based cultural change. Whereas, some readings of such movements focus on the way in which members self-organise their activities, the emphasis here is on the role that a movement’s founders play in framing its activities. Findings from the study of a movement founded by a Cameroonian music enthusiast show that online activities can be affected both by how a movement has been framed by its founder and by the way in which its members self-organise. A founder orchestrates a movement’s coherence, and also the expression of its members, along three lines: by attributing meaning, distributing roles and tasks and promoting creativity.","PeriodicalId":45672,"journal":{"name":"Recherche et Applications en Marketing-English Edition","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2022-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42766418","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-22DOI: 10.1177/20515707221138418
L. Maubisson, A. Rivière
As online experiences continue to grow, most researchers and practitioners assess the perceived value of a web browsing experience through restrictive measures originally developed in offline environments. While the experiential value scale (EVS) is the only measure specifically designed 20 years ago to capture the different facets of the perceived value of an online experience, it has only been used twice in this context, even though it is commonly used to study the perceived value of an offline offer. This research note thus aims to assess the relevance and robustness of EVS in an online context. At the end of a double replication of this measure, applied to visits to the websites of the châteaux of Chambord and Chenonceau (N = 914), the results underline the interest and the conditions of use of this approach, which makes it possible to apprehend more finely the sources of the perceived value of an online visit experience.
{"title":"Toward a better understanding of the perceived value of an online visit experience: Analysis of the relevance of the experiential value scale approach based on a double replication","authors":"L. Maubisson, A. Rivière","doi":"10.1177/20515707221138418","DOIUrl":"https://doi.org/10.1177/20515707221138418","url":null,"abstract":"As online experiences continue to grow, most researchers and practitioners assess the perceived value of a web browsing experience through restrictive measures originally developed in offline environments. While the experiential value scale (EVS) is the only measure specifically designed 20 years ago to capture the different facets of the perceived value of an online experience, it has only been used twice in this context, even though it is commonly used to study the perceived value of an offline offer. This research note thus aims to assess the relevance and robustness of EVS in an online context. At the end of a double replication of this measure, applied to visits to the websites of the châteaux of Chambord and Chenonceau (N = 914), the results underline the interest and the conditions of use of this approach, which makes it possible to apprehend more finely the sources of the perceived value of an online visit experience.","PeriodicalId":45672,"journal":{"name":"Recherche et Applications en Marketing-English Edition","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2022-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42202747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-16DOI: 10.1177/07673701221141113
V. Hémar-Nicolas, Liselotte Hedegaard
Qu’est-ce que « bien-manger » ? Cette question n’est pas nouvelle et la diversité des réponses témoigne du caractère complexe et protéiforme de cette notion (Fischler et Masson, 2008 ; Lahlou, 1995). Toutefois, les défis écologiques actuels nécessitent de repenser ce « bien-manger ». Comme en témoigne la stratégie « De la Ferme à la Table » de l’Union européenne (Commission européenne, 2020), il doit s’inscrire dans un objectif d’alimentation durable, c’est-à-dire de construction d’un modèle alimentaire conciliant croissance économique, justice sociale et protection de La sobriété alimentaire, une démarche ancrée dans l’éthique d’Epicure : Cadre d’analyse et agenda de recherche
{"title":"La sobriété alimentaire, une démarche ancrée dans l’éthique d’Epicure : Cadre d’analyse et agenda de recherche","authors":"V. Hémar-Nicolas, Liselotte Hedegaard","doi":"10.1177/07673701221141113","DOIUrl":"https://doi.org/10.1177/07673701221141113","url":null,"abstract":"Qu’est-ce que « bien-manger » ? Cette question n’est pas nouvelle et la diversité des réponses témoigne du caractère complexe et protéiforme de cette notion (Fischler et Masson, 2008 ; Lahlou, 1995). Toutefois, les défis écologiques actuels nécessitent de repenser ce « bien-manger ». Comme en témoigne la stratégie « De la Ferme à la Table » de l’Union européenne (Commission européenne, 2020), il doit s’inscrire dans un objectif d’alimentation durable, c’est-à-dire de construction d’un modèle alimentaire conciliant croissance économique, justice sociale et protection de La sobriété alimentaire, une démarche ancrée dans l’éthique d’Epicure : Cadre d’analyse et agenda de recherche","PeriodicalId":45672,"journal":{"name":"Recherche et Applications en Marketing-English Edition","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2022-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84407556","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-14DOI: 10.1177/07673701221140585
Emmanuelle Boch
La recherche en marketing semble de plus en plus attentive aux représentations visuelles et à l’utilisation des images tant par les consommateurs, que par les entreprises et par les universitaires. Des travaux récents témoignent du succès grandissant des méthodes visuelles, parallèlement à l’omniprésence des images dans la société contemporaine (Arnould et Dion, 2018 ; Cléret et al., 2018 ; Ganassali, 2016 ; Rokka et Heitanen, 2018). Parmi la variété de méthodes visuelles disponibles pour documenter les pratiques de consommation, la photo-élicitation permet « l’appréhension de thèmes récurrents en comportement du consommateur et plus spécifiquement en Consumer Culture Theory comme : l’expérience, la culture matérielle, la corporéité et la sensorialité, l’identité mais aussi Lorsque les enquêtés deviennent photographes. La photographie participative : caractéristiques, mise en œuvre et intérêt pour la recherche en marketing
{"title":"Lorsque les enquêtés deviennent photographes. La photographie participative : caractéristiques, mise en œuvre et intérêt pour la recherche en marketing","authors":"Emmanuelle Boch","doi":"10.1177/07673701221140585","DOIUrl":"https://doi.org/10.1177/07673701221140585","url":null,"abstract":"La recherche en marketing semble de plus en plus attentive aux représentations visuelles et à l’utilisation des images tant par les consommateurs, que par les entreprises et par les universitaires. Des travaux récents témoignent du succès grandissant des méthodes visuelles, parallèlement à l’omniprésence des images dans la société contemporaine (Arnould et Dion, 2018 ; Cléret et al., 2018 ; Ganassali, 2016 ; Rokka et Heitanen, 2018). Parmi la variété de méthodes visuelles disponibles pour documenter les pratiques de consommation, la photo-élicitation permet « l’appréhension de thèmes récurrents en comportement du consommateur et plus spécifiquement en Consumer Culture Theory comme : l’expérience, la culture matérielle, la corporéité et la sensorialité, l’identité mais aussi Lorsque les enquêtés deviennent photographes. La photographie participative : caractéristiques, mise en œuvre et intérêt pour la recherche en marketing","PeriodicalId":45672,"journal":{"name":"Recherche et Applications en Marketing-English Edition","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2022-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74465077","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-02DOI: 10.1177/07673701221138877
Nawel Ayadi, Souad Djelassi
Les verbatim ci-dessus illustrent des rapports au temps remodelés à l’ère du digital mais également pétris de paradoxes. Ils suggèrent que le temps ne .peut se réduire à seulement une dimension physique abstraite et externe, mais qu’il est intensément ressenti et vécu (Woermann et Rokka, 2015). Le temps individuel, souvent désigné par perception, expérience « S.O.S. temps ! » Les paradoxes de l’expérience digitale du temps chez les adultes émergents
{"title":"« S.O.S. temps ! » Les paradoxes de l’expérience digitale du temps chez les adultes émergents","authors":"Nawel Ayadi, Souad Djelassi","doi":"10.1177/07673701221138877","DOIUrl":"https://doi.org/10.1177/07673701221138877","url":null,"abstract":"Les verbatim ci-dessus illustrent des rapports au temps remodelés à l’ère du digital mais également pétris de paradoxes. Ils suggèrent que le temps ne .peut se réduire à seulement une dimension physique abstraite et externe, mais qu’il est intensément ressenti et vécu (Woermann et Rokka, 2015). Le temps individuel, souvent désigné par perception, expérience « S.O.S. temps ! » Les paradoxes de l’expérience digitale du temps chez les adultes émergents","PeriodicalId":45672,"journal":{"name":"Recherche et Applications en Marketing-English Edition","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2022-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82936042","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.1177/20515707221141400
Thomas Stenger, Renaud Garcia-Bardidia, A. Bailly
Online C to C platforms rely on multiple evaluation tools (ratings, calculated reputation, and online reviews) to generate the trust that is essential for transactions. What are the sources of trust when these tools are absent (or not used)? From an ethnography of private transactions via leboncoin.fr, this contribution reveals the mechanisms of trust in this context. The Goffmanian approach adopted enables us to highlight the rules of trust and their role in maintaining and repairing trust situations (commitment, normality, proximity, readability, and unveiling). This research contributes to the marketing literature by supplementing the work on the evaluative and calculated character of trust and by proposing a cross-channel analysis incorporating online trust. It opens up alternative perspectives for framing C to C exchanges and studying cross-channel consumer behavior.
{"title":"The rules of trust between individuals: An ethnography of transactions on Leboncoin.fr","authors":"Thomas Stenger, Renaud Garcia-Bardidia, A. Bailly","doi":"10.1177/20515707221141400","DOIUrl":"https://doi.org/10.1177/20515707221141400","url":null,"abstract":"Online C to C platforms rely on multiple evaluation tools (ratings, calculated reputation, and online reviews) to generate the trust that is essential for transactions. What are the sources of trust when these tools are absent (or not used)? From an ethnography of private transactions via leboncoin.fr, this contribution reveals the mechanisms of trust in this context. The Goffmanian approach adopted enables us to highlight the rules of trust and their role in maintaining and repairing trust situations (commitment, normality, proximity, readability, and unveiling). This research contributes to the marketing literature by supplementing the work on the evaluative and calculated character of trust and by proposing a cross-channel analysis incorporating online trust. It opens up alternative perspectives for framing C to C exchanges and studying cross-channel consumer behavior.","PeriodicalId":45672,"journal":{"name":"Recherche et Applications en Marketing-English Edition","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44808338","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.1177/20515707221141780
Marion Sanglé-Ferrière, Benjamin G. Voyer
Consumers are increasingly confronted with complex processes and technologies as part of their daily consumption. This difficulty, in turn, can hinder their experience and may have negative consequences in terms of satisfaction, word of mouth, and repurchase behaviors. Although companies often offer customer assistance, many consumers do not make the step to ask for help. In this research, we introduce a social psychological framework centered around the threats associated with help-seeking to better explain help-avoidant behaviors. Doing so, we introduce and develop the “propensity to avoid seeking assistance” construct to better understand what triggers and hinders customers’ assistance request behavior – or lack thereof. By offering and validating a new scale to measure such behavior, this research adds a methodological contribution to the literature. It also contributes to better explain the behavior of customers who would rather abandon using a product or service than ask for help.
{"title":"Consumers’ propensity to avoid seeking assistance: Conceptualization and scale development","authors":"Marion Sanglé-Ferrière, Benjamin G. Voyer","doi":"10.1177/20515707221141780","DOIUrl":"https://doi.org/10.1177/20515707221141780","url":null,"abstract":"Consumers are increasingly confronted with complex processes and technologies as part of their daily consumption. This difficulty, in turn, can hinder their experience and may have negative consequences in terms of satisfaction, word of mouth, and repurchase behaviors. Although companies often offer customer assistance, many consumers do not make the step to ask for help. In this research, we introduce a social psychological framework centered around the threats associated with help-seeking to better explain help-avoidant behaviors. Doing so, we introduce and develop the “propensity to avoid seeking assistance” construct to better understand what triggers and hinders customers’ assistance request behavior – or lack thereof. By offering and validating a new scale to measure such behavior, this research adds a methodological contribution to the literature. It also contributes to better explain the behavior of customers who would rather abandon using a product or service than ask for help.","PeriodicalId":45672,"journal":{"name":"Recherche et Applications en Marketing-English Edition","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46423753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.1177/20515707221138413
P. Robert-Demontrond
More and more marketing academic research is currently mobilizing conceptually innovative theories that rethink the distinctions commonly made between objects and subjects. In this perspective, this article proposes to introduce in marketing the post-phenomenological theory, recently developed in philosophy. It presents its main conceptual frameworks and translates them into an investigation guide. To illustrate the interest and scope of post-phenomenology, an empirical study is carried out on self-tracking technologies. The results allow us to appreciate the contributions of post-phenomenology. It invites to another way of thinking and questioning the consumption of technical objects, recognizing them as carrying an intentionality. It draws an alternative to the current theorizations on the agentivity of objects. It proposes a powerful analytical framework, which structures and systematizes the examination of the ways in which technical objects modulate consumers’ relations to the world: not only their experience of the world but also their experience of that experience of the world.
{"title":"Contributions of post-phenomenology to the study of the consumption of technical objects: Principles and applicative perspectives – Illustrated by the case of self-tracking","authors":"P. Robert-Demontrond","doi":"10.1177/20515707221138413","DOIUrl":"https://doi.org/10.1177/20515707221138413","url":null,"abstract":"More and more marketing academic research is currently mobilizing conceptually innovative theories that rethink the distinctions commonly made between objects and subjects. In this perspective, this article proposes to introduce in marketing the post-phenomenological theory, recently developed in philosophy. It presents its main conceptual frameworks and translates them into an investigation guide. To illustrate the interest and scope of post-phenomenology, an empirical study is carried out on self-tracking technologies. The results allow us to appreciate the contributions of post-phenomenology. It invites to another way of thinking and questioning the consumption of technical objects, recognizing them as carrying an intentionality. It draws an alternative to the current theorizations on the agentivity of objects. It proposes a powerful analytical framework, which structures and systematizes the examination of the ways in which technical objects modulate consumers’ relations to the world: not only their experience of the world but also their experience of that experience of the world.","PeriodicalId":45672,"journal":{"name":"Recherche et Applications en Marketing-English Edition","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43744784","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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