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Sizzle without the steak: the emerging strategic implications of receiving a free offering in the digital age 没有牛排的Sizzle:数字时代接受免费服务的新战略意义
IF 1.6 Q4 MANAGEMENT Pub Date : 2023-05-19 DOI: 10.1108/jmh-02-2023-0007
Guillaume Desjardins, Anthony M. Gould, K. Park
PurposeThis study aims to fill a gap in the literature. The notion of giveaways/free has not been well addressed in management history literature and arguably is a valuable contribution in that it has a strategic dimension.Design/methodology/approachThis paper is conceptual. It is a structured survey of ideas/opinions about the notion of “free” in commercial endeavor. The survey is organized largely from a historical perspective.FindingsSeveral categories of “free” are delineated and placed into a historical and strategic context.Originality/valueThe work has strategic implications and lays out a new research agenda for management historians.
目的本研究旨在填补文献的空白。在管理历史文献中,赠品/免费的概念并没有得到很好的阐述,可以说它是一个有价值的贡献,因为它具有战略层面。这篇论文是概念性的。这是一份结构化的关于商业活动中“免费”概念的观点调查。这项调查主要是从历史的角度来组织的。研究结果对“自由”的几个类别进行了描述,并将其置于历史和战略背景中。这项工作具有战略意义,并为管理历史学家提出了一个新的研究议程。
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引用次数: 0
First three decades of cause-related marketing: building a deeper understanding through bibliometric analysis 事业相关营销的前三十年:通过文献计量分析建立更深入的理解
IF 1.6 Q4 MANAGEMENT Pub Date : 2023-05-19 DOI: 10.1108/jmh-11-2022-0067
Akansha Singh, G. Pathak
PurposeThe recent development in the scholarship of cause-related marketing (CRM) highlights the growing popularity of this field of research. CRM is one of the forms of communicating corporate social responsibility (CSR). Although CSR is being extensively studied as a field of research, researchers have made limited efforts to review the development and progression of CRM research. Being an embryonic research field, a deeper understanding of the current state of CRM research and future research propositions is required. This study aims to fill this gap by providing a bibliometric review of the CRM research published in the Web of Science (WoS) database.Design/methodology/approachA bibliometric literature review has been conducted of the papers published in WoS database to map the field of research in CRM. Various techniques, namely, citation analysis, co-citation analysis, co-authorship analysis, co-occurrence analysis and bibliographic coupling have been incorporated, and analysis has been provided.FindingsThe findings highlight the important themes and research areas focused by CRM researchers. The study throws light on the important research avenues present in the field of CRM.Originality/valueThe findings offer both academic and practical implications. The present study is a novel study exploring the scholarship of CRM using the bibliometric analysis technique.
目的事业相关营销(CRM)学术的最新发展凸显了这一研究领域的日益流行。CRM是传达企业社会责任的一种形式。尽管企业社会责任作为一个研究领域正在被广泛研究,但研究人员在回顾企业社会责任研究的发展和进展方面所做的努力有限。作为一个萌芽的研究领域,需要对CRM研究的现状和未来的研究主张有更深入的了解。本研究旨在通过对发表在Web of Science(WoS)数据库中的CRM研究进行文献计量学综述来填补这一空白。设计/方法/方法对WoS数据库中发表的论文进行了文献计量学文献综述,以绘制CRM研究领域的地图。各种技术,即引文分析、共引分析、合著者分析、共现分析和书目耦合,都被纳入其中,并提供了分析。发现这些发现突出了CRM研究人员关注的重要主题和研究领域。这项研究揭示了CRM.Originality/values领域的重要研究途径。研究结果具有学术和实践意义。本研究是利用文献计量分析技术探索CRM学术的一项新颖研究。
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引用次数: 0
Typologies and taxonomies of positioning strategies: a systematic literature review 定位策略的类型学和分类法:系统的文献综述
IF 1.6 Q4 MANAGEMENT Pub Date : 2023-05-12 DOI: 10.1108/jmh-10-2022-0055
N. Saqib
PurposeThe purpose of this paper is to review the existing literature on positioning strategies, categorise them as typologies and taxonomies and propose generic positioning strategies for organisations from a theoretical viewpoint.Design/methodology/approachTypologies and taxonomies are defined and characterised, and then all product or brand positioning strategies are examined. Articles published in reputable marketing and strategic marketing journals from 1969 to 2022 are analysed for this purpose. The analysis was done using qualitative text mining: classification, coding and text analysis.FindingsThe review enables the identification of three generic positioning strategies widely accepted in the literature, as well as the distinction between conceptually derived positioning strategies (typology) and empirically derived positioning strategies( taxonomy).Research limitations/implicationsThis study provides a comprehensive overview for researchers who wish to get broad-picture research on generic classifications in positioning strategy. Moreover, most notably for academics, to the best of the author’s knowledge, this is the first study to classify positioning strategies into typologies and taxonomies based on their evolution.Practical implicationsKnowledge of positioning typologies and taxonomies can assist managers in developing and implementing a strategy that allows their company to maximise the potential of its product/brand and achieve better results. The literature review contributes to theory development and helps companies understand their positioning strategies.Originality/valueDespite considerable interest in positioning research, little effort has been made to examine positioning strategies’ current or future development. Some authors use the term taxonomy to describe their conceptually derived classification of positioning strategies, and it was discovered that authors frequently interchangeably use the terms typologies or taxonomies. When attempting to understand and compare the various classifications, this liberal use of the term’s typology and taxonomy creates misunderstanding and confusion. This paper fills that void.
目的本文的目的是回顾现有的定位策略文献,将其分类为类型学和分类法,并从理论角度提出组织的通用定位策略。设计/方法论/方法定义和表征了类型和分类法,然后检查了所有产品或品牌定位策略。本文分析了1969年至2022年发表在知名营销和战略营销期刊上的文章。分析采用定性文本挖掘:分类、编码和文本分析。发现该综述能够确定文献中广泛接受的三种通用定位策略,以及概念衍生的定位策略(类型学)和经验衍生的定位战略(分类学)之间的区别。研究局限性/含义本研究为希望对定位策略中的通用分类进行全面研究的研究人员提供了全面的概述。此外,最值得注意的是,据作者所知,这是第一项根据定位策略的演变将其分类为类型学和分类法的研究。实际含义定位类型和分类的知识可以帮助管理者制定和实施一项战略,使他们的公司能够最大限度地发挥其产品/品牌的潜力,并取得更好的结果。文献综述有助于理论发展,并帮助公司了解其定位策略。原创性/价值尽管人们对定位研究非常感兴趣,但很少有人研究定位策略的当前或未来发展。一些作者使用术语分类学来描述他们从概念上派生的定位策略分类,并发现作者经常互换使用术语类型学或分类法。当试图理解和比较各种分类时,这种对该术语的类型学和分类学的自由使用会造成误解和混淆。这篇论文填补了这一空白。
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引用次数: 0
“And yet it moves!” An institutional analysis of the Immobili’s motion towards hybridity “可是它还在动!”“不动者”走向混杂的制度分析
IF 1.6 Q4 MANAGEMENT Pub Date : 2023-04-25 DOI: 10.1108/jmh-07-2022-0024
M. Giorgino
PurposeThis paper aims to inform the discussion on why and how non-profit organizations can experience a hybridization process to address the criticism that would assume hybridity as an intrinsic characteristic of all organizations. Specifically, by referring to the academies of intellectuals as the non-profit setting in which investigating the emergence of hybridity takes place, this paper aims at exploring, first, to what extent this emergence could be induced by institutional conditions, and, second, which structural innovations could sustain the academies’ “motion” towards hybridity.Design/methodology/approachThis paper relies on the institutional logics perspective and adopts the case study method applied to a historical context. The case under analysis is the Academy of “the Immobili”, which, in spite of its name, experienced a hybridization process in 1720 because of the decision to involve an impresario in the management of its theatre.FindingsThe findings highlight the significant role played by institutional conditions in inducing the emergence of hybridity, even in presence of internal resistance to any “motion” from the non-profit setting. Moreover, the analysis of the innovations associated with this emergence detects the intertwined action of the different decision makers involved in the hybridization process, in spite of their formal separation. These findings strengthen the conceptualization of hybridity within non-profit organizations.Originality/valueBesides referring to a historical period that is still little explored in terms of hybridity within organizations, the paper focuses on an original context, i.e. academies, representing an ancient typology of cultural organizations. Therefore, the paper also provides the first insights into the hybridization process of cultural organizations from a historical perspective.
目的本文旨在探讨非营利组织为什么以及如何经历杂交过程,以解决将杂交性视为所有组织固有特征的批评。具体而言,本文将知识分子学院称为调查混合性出现的非营利环境,旨在探索,首先,这种出现在多大程度上是由制度条件引起的,其次,哪些结构创新可以维持学院向混合性的“运动”。设计/方法论/途径本文以制度逻辑为视角,采用个案研究的方法,将其应用于历史语境中。正在分析的案例是“Immobili”学院,尽管其名称如此,但由于决定让一名经理人参与其剧院的管理,该学院在1720年经历了一个混合过程。发现这些发现强调了制度条件在诱导混合性出现方面发挥的重要作用,即使在对非营利环境中的任何“运动”存在内部阻力的情况下也是如此。此外,对与这种出现相关的创新的分析发现了参与杂交过程的不同决策者的相互交织的行为,尽管他们在形式上是分离的。这些发现强化了非营利组织内部混合性的概念。原创性/价值除了提到一个在组织内部的混合性方面仍然很少被探索的历史时期外,本文还关注一个原始的背景,即学院,代表着一种古老的文化组织类型。因此,本文也从历史的角度对文化组织的杂交过程提供了第一次见解。
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引用次数: 0
Prostitution in America’s industrial and progressive eras: a “dirty work” perspective on creating positive self-identities 美国工业和进步时代的卖淫:创造积极自我认同的“肮脏工作”视角
IF 1.6 Q4 MANAGEMENT Pub Date : 2023-04-21 DOI: 10.1108/jmh-10-2022-0060
Nancy E. Day
PurposeDirty workers occupy jobs and perform tasks that are unpleasant and considered distasteful or “tainted” to other members of society. However, while they experience challenges in managing stigma, they are generally successful in creating positive self-identities. Among these dirty jobs is prostitution. As dirty workers, women sex workers in American history have been treated with humor, ridicule and derision. This study aims to explain the social contexts and the limited economic choices these women faced and examine how they may have managed their dirty work’s stigma to create positive self-identities.Design/methodology/approachThis paper uses primary and secondary sources to examine a 53-year period of American history and to frame these women’s stigma management within a “dirty work” perspective.FindingsThe author suggests that sex workers in riskier roles (e.g. street walkers, crib workers or “upstairs girls” in saloons) would have been less able to effectively manage stigma and create positive self-identities as compared to brothels workers, due to the brothel’s strong social support, healthier work culture and richer resources.Social implicationsWhile sex work has changed significantly in the past century, the principles of identity management in this difficult and dirty work remain. Understanding the economic, social and individual challenges faced by these dirty workers will aid our understanding of the difficulties confronted by today’s sex workers.Originality/valueSex work is nearly absent from scholarly management literature. The lack of historical perspective and knowledge in this field limits a full understanding of how various types of dirty workers manage stigma.
目的肮脏的工人从事的工作和执行的任务令人不快,被认为是社会其他成员的厌恶或“污点”。然而,尽管他们在管理污名方面遇到了挑战,但他们通常成功地创造了积极的自我认同。卖淫就是这些肮脏的工作之一。作为肮脏的工作者,美国历史上的女性性工作者一直受到幽默、嘲笑和嘲笑。这项研究旨在解释这些女性所面临的社会背景和有限的经济选择,并考察她们是如何管理自己的脏活污名以创造积极的自我认同的。设计/方法/方法本文使用主要和次要来源来考察美国53年的历史,并将这些女性的污名管理纳入“脏活”态度研究结果作者认为,与妓院工作人员相比,担任风险较高角色的性工作者(如街头流浪者、婴儿床工作人员或沙龙的“楼上女孩”)将无法有效管理污名并创造积极的自我认同,因为妓院有强大的社会支持、更健康的工作文化和更丰富的资源。社会含义尽管性工作在过去的一个世纪里发生了重大变化,但在这项困难而肮脏的工作中,身份管理的原则仍然存在。了解这些肮脏工人所面临的经济、社会和个人挑战,将有助于我们理解当今性工作者所面临的困难。学术管理文献中几乎没有性工作。缺乏这一领域的历史视角和知识,限制了对各种类型的肮脏工人如何管理污名的充分理解。
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引用次数: 0
From seedlings to ships: supply chain and production management in the Venice Arsenale, 1400–1800 从幼苗到船舶:1400–1800年威尼斯阿尔塞纳河的供应链和生产管理
IF 1.6 Q4 MANAGEMENT Pub Date : 2023-04-18 DOI: 10.1108/jmh-10-2022-0056
James M. Wilson, A. Favotto
PurposeThe Arsenale was the largest medieval industrial enterprise, famous for its assembly line. Management faced extreme variations between peace-time and war-time demands. Satisfying these unpredictable and sudden demands for a large, complex product with a multiple years–long production cycle was challenging. The purpose of this study is to analyze the Arsenale’s operations and supply chain arrangements, and to identify and assess their management policies. We also track its development and investigate its influence on other countries.Design/methodology/approachThe research methodology used is archival research with content analysis of text and graphic representations of production processes.FindingsThese reveal that Venice’s supply chain management evolved from simply exploiting woodlands as needs arose, to a managed forest with planned planting, cultivation and harvesting, ending with the active modification of growing trees so their natural growth was artificially shaped to satisfy production requirements. Instead of fabricating components in their factory, the Venetians formed them by shaping the trees while they were still growing. These arboriculture techniques then provided a planned and regular supply of high-quality components that purely natural processes provided only randomly.Research limitations/implicationsThere may be undiscovered archival documents despite the authors’ best efforts. The development of this historic supply chain reflects modern managerial concerns.Practical implicationsModern restorations of historic ships and buildings use some of the fabrication methods identified, although the more intensive techniques would require higher volume production.Social implicationsThis reveals historical forestry practices emphasised long-term needs and sustainable use.Originality/valueTo the best of the authors’ knowledge, this is a unique long-term investigation of an integrated production system and considers its influence on Iberian, French, British and American forestry and ship building. The close integration of production requirements with forestry practices was a novel finding.
目的Arsenale是中世纪最大的工业企业,以其流水线而闻名。管理层面临着和平时期和战争时期需求之间的极端差异。要满足这些不可预测和突然的需求,生产周期长达数年的大型复杂产品是一项挑战。本研究的目的是分析阿森纳的运营和供应链安排,并确定和评估其管理政策。我们还跟踪其发展,并调查其对其他国家的影响。设计/方法论/方法论所使用的研究方法是档案研究,包括对文本的内容分析和对生产过程的图形表示。这些发现表明,威尼斯的供应链管理从简单地根据需求开发林地,发展到有计划的种植、耕种和收获的森林管理,最终通过积极改造树木,使其自然生长得到人工塑造,以满足生产要求。威尼斯人没有在工厂里制造部件,而是在树木还在生长的时候将其成型。然后,这些树木栽培技术提供了有计划、有规律的高质量成分供应,而纯自然过程只是随机提供的。研究局限性/含义尽管作者尽了最大努力,但可能仍有未发现的档案文件。这一历史性供应链的发展反映了现代管理的关注。实际意义历史船只和建筑的现代修复使用了一些已确定的制造方法,尽管更密集的技术需要更高的产量。社会影响这揭示了强调长期需求和可持续利用的历史林业实践。独创性/价值据作者所知,这是一项对综合生产系统的独特长期调查,并考虑了其对伊比利亚、法国、英国和美国林业和造船业的影响。将生产要求与林业实践紧密结合是一项新发现。
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引用次数: 0
Where economics and management connect: Courcelle-Seneuil as a pioneer of scientific management 经济学与管理学的联系:Courcelle Seneuil作为科学管理的先驱
IF 1.6 Q4 MANAGEMENT Pub Date : 2023-04-14 DOI: 10.1108/jmh-12-2022-0075
Fabio Barbieri, João Fernando Rossi Mazzoni
PurposeThe purpose of this paper is to discuss the pioneering work of the 19th-century French author Jean-Gustave Courcelle-Seneuil in developing a scientific perspective on management, whose origin is commonly associated with the contributions of Frederick Taylor and Henri Fayol.Design/methodology/approachThrough a historical analytical approach and doing a parallel analysis with the origins of the economic theory, fragments of two works by Jean-Gustave Courcelle-Seneuil (1813–1892) are analyzed: The Theoretical and Practical Treatise on Industrial, Commercial and Agricultural Enterprises: A Business Manual (1855) and Ergonomics, the second part of the book Theoretical and Practical Treatise on Political Economy (1858), in which the author devotes a chapter to relevant aspects of management, such as entrepreneurship, production, human resources, finance and accounting.FindingsIn addition to noting the pioneering character of these contributions, particularly the emphasis on entrepreneurship, Courcelle-Seneuil’s argument favors in the 19th century a scientific approach to management, contradicting the belief of businesspeople of the time, according to whom management was something practical, impossible to be studied analytically.Research limitations/implicationsThis study indicates that looking to the past is essential to know what has already been produced in a particular field of knowledge. This return to the origins is fundamental to understanding how science evolves. Although management as a systematized field of expertise is usually dated to the beginning of the 20th century, there are reasons to expand on the influences that gave rise to this science, particularly regarding lesser-known but equally important contributions.Originality/valueThis study explores a lesser-known contribution to the origin of management theory and seeks to contribute to the study of the origin of the division of the fields of management science, its roots and its intersection with the economic science practiced in the half of the 19th century.
本文的目的是讨论19世纪法国作家让-古斯塔夫·库塞尔·塞涅伊在发展科学管理观方面的开创性工作,其起源通常与弗雷德里克·泰勒(Frederick Taylor)和亨利·法约尔(Henri Fayol,《商业和农业企业:商业手册》(1855年)和《工效学》,这是《政治经济学理论与实践论》(1858年)一书的第二部分,作者在书中用一章的篇幅介绍了管理的相关方面,如创业、生产、人力资源、财务和会计。发现除了注意到这些贡献的开拓性,特别是对创业精神的强调外,Courcelle Seneil的论点在19世纪支持科学的管理方法,这与当时商人的信念相矛盾,他们认为管理是一种实用的东西,不可能进行分析研究。研究局限性/含义这项研究表明,回顾过去对于了解特定知识领域已经产生的东西至关重要。这种对起源的回归是理解科学如何进化的基础。尽管管理作为一个系统化的专业领域通常可以追溯到20世纪初,但有理由扩大对这门科学的影响,特别是关于鲜为人知但同样重要的贡献。原创性/价值本研究探索了对管理理论起源的一个鲜为人知的贡献,并试图为研究管理科学领域划分的起源、其根源及其与19世纪下半叶实践的经济科学的交叉做出贡献。
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引用次数: 0
Editorial: Every manager, a historian 社论:每一位管理者,每一位历史学家
IF 1.6 Q4 MANAGEMENT Pub Date : 2023-04-06 DOI: 10.1108/jmh-04-2023-301
J. Muldoon
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引用次数: 0
A two-decade history of women’s entrepreneurship research trajectories in developing economies context: perspectives from India 发展中经济体妇女创业研究轨迹的20年历史:来自印度的视角
IF 1.6 Q4 MANAGEMENT Pub Date : 2023-03-28 DOI: 10.1108/jmh-11-2022-0064
Léo-Paul Dana, Meghna Chhabra, Monika Agarwal
PurposeThis paper seeks to add a historical perspective to the contemporary debate concerning women’s entrepreneurship in India. This study aims to explore the quantitative and qualitative research map of the research field of women’s entrepreneurship. Through this exploration, the authors aim to portray the historical and contemporary factors related to women’s entrepreneurship development in India, the problems and the opportunities. Future research opportunities are also identified based on the keyword analysis.Design/methodology/approachThe study uses a systematic literature review to analyze the historical and theoretical perspectives of women’s entrepreneurship in India. The bibliometric analysis portrays the publication landscape, including the most popular journals, authors and countries, citation analysis and keyword analysis. The content analysis reveals the thematic clusters of the research field.FindingsThe content analysis of the management literature on women’s entrepreneurship reveals four primary clusters from the research: contextual embeddedness in women’s entrepreneurship, reasons for starting a business, microfinance interventions and empowerment of women entrepreneurs and marginalization dynamics for women entrepreneurs in India’s informal sector. The study also presents implications for policymakers and a women entrepreneurs’ development framework.Originality/valueTo the best of the author’s knowledge, this study is the first to comprehensively analyze the management literature on women’s entrepreneurship in India from a historical perspective. The study combines bibliometric mapping and content analysis for a holistic presentation of the research field of women’s entrepreneurship in India and future research opportunities.
本文旨在为当代关于印度女性创业的辩论增加一个历史视角。本研究旨在探索女性创业研究领域的定量与定性研究图谱。通过这一探索,作者旨在描绘与印度女性创业发展相关的历史和当代因素,问题和机会。基于关键词分析,确定了未来的研究机会。设计/方法/方法本研究采用系统的文献综述来分析印度女性创业的历史和理论视角。文献计量分析描绘了出版物的格局,包括最受欢迎的期刊、作者和国家、引文分析和关键词分析。内容分析揭示了研究领域的主题群。对女性创业管理文献的内容分析揭示了研究的四个主要集群:女性创业的语境嵌入性、创业的原因、小额信贷干预和赋予女性企业家权力以及印度非正规部门女性企业家的边缘化动态。该研究还提出了对政策制定者和女企业家发展框架的影响。原创性/价值据作者所知,本研究是第一个从历史角度全面分析印度女性创业管理文献的研究。该研究结合了文献计量制图和内容分析,全面展示了印度妇女创业的研究领域和未来的研究机会。
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引用次数: 1
When monetary profit maximization does not rule: historical analysis of English Quakers and the role of religious institutional logic 当货币利润最大化不占统治地位时:英国贵格会教徒的历史分析与宗教制度逻辑的作用
IF 1.6 Q4 MANAGEMENT Pub Date : 2023-03-22 DOI: 10.1108/jmh-07-2022-0027
G. Bruton, Naiheng Sheng
PurposeThis paper examines the limitations on monetary profit maximization assumption in Quaker businesses, historically one of England's most successful set of business people. This view challenges the central theoretical assumptions of management and strategic entrepreneurship by demonstrating the influence of religious institutional logic over the profit maximization drive in business.Design/methodology/approachUsing a historical analysis of Quaker religious institutional logic, the authors demonstrate how Quakers’ religious logic of simplicity in lifestyle and equality of all people led, in turn, to actions by Quaker businesses that limited the monetary profit maximizing for their businesses. Such actions are consistent with the Quakers’ belief that linked their business activities to their religious beliefs.FindingsThe present analysis shows that English Quakers had specific beliefs, enforced by the group’s willingness to expel members that limited monetary profit maximization among Quaker businesses. Thus, the authors challenge the typical assumptions of business scholars by demonstrating that business entities can succeed economically even when they do not embrace profit maximization as their core element. This paradoxical finding has the potential to significantly expand management and strategic entrepreneurship theory.Originality/valueThe authors discuss how religious logic can replace profit maximization as a foundation for business. This insight enriches not only the understanding of business but also of religious institutional logic. Finally, the authors address the call for greater use of historical analysis in the management literature.
本文考察了英国历史上最成功的一群商业人士——贵格会(Quaker)企业中货币利润最大化假设的局限性。这一观点通过展示宗教制度逻辑对企业利润最大化驱动的影响,挑战了管理和战略创业的核心理论假设。设计/方法/方法通过对贵格会宗教制度逻辑的历史分析,作者展示了贵格会生活方式的简单和所有人的平等的宗教逻辑如何反过来导致贵格会企业的行为,这些行为限制了贵格会企业的货币利润最大化。这种行为符合贵格会教徒将他们的商业活动与他们的宗教信仰联系起来的信念。目前的分析表明,英国贵格会教徒有特定的信仰,该信仰由该团体驱逐成员的意愿所强制执行,这限制了贵格会企业的货币利润最大化。因此,作者通过证明商业实体即使不将利润最大化作为其核心要素,也可以在经济上取得成功,挑战了商业学者的典型假设。这一矛盾的发现有可能显著扩展管理和战略创业理论。原创性/价值两位作者讨论了宗教逻辑如何取代利润最大化作为商业的基础。这种洞见不仅丰富了对商业的理解,也丰富了对宗教制度逻辑的理解。最后,作者呼吁在管理文献中更多地使用历史分析。
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引用次数: 0
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Journal of Management History
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